AEC Marketing for Principals
By Katie Cash and Judy Sparks
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Image by Katie Cash and Judy Sparks
Category: Marketing
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Episodes: 92
Description
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
| Episode | Date |
|---|---|
|
Commercial Real Estate Trends AEC Leaders Should Watch with Jue Wang
|
Jan 07, 2026 |
|
Data Driven AEC Marketing And Knowledge Management with Katie Robinson
|
Dec 12, 2025 |
|
AEC Marketing Budgeting From the Ground Up with Jason Kruger
|
Nov 13, 2025 |
|
Knowledge Is Power: How AEC Firms Are Leveraging Data to Win Smarter with Chris Parsons
|
Oct 02, 2025 |
|
Driving Impact at the Intersection of Marketing, Sales, and Strategy in AEC with JE Dunn Construction’s Lee Jarboe
|
Sep 11, 2025 |
|
Building a Business, Brand, and Culture with Natalia Castro
|
Aug 18, 2025 |
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Why Case Study Stories Matter More Than Ever with Leslie Blaize
|
Jul 28, 2025 |
|
They Ask, You Answer: Winning Work Through Trust and Transparency in AEC
|
Jul 02, 2025 |
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From B2B to P2P: Building Brand Through Employee-Generated Content in AEC with Ethan Olkovikas of HGA
|
Jun 16, 2025 |
|
AEC Growth, Marketing, and Innovation with Carrie Gonzalez
|
Apr 16, 2025 |
|
From Startup to Success
|
Mar 28, 2025 |
|
Why Marketing Works Best When Everyone’s On Board
|
Mar 05, 2025 |
|
Harnessing Data for Smarter Growth in AEC Firms
|
Feb 12, 2025 |
|
SmartWIN25 Speaker Spotlight: Jenn Friedman - Data Strategies for AEC Firms
|
Jan 31, 2025 |
|
SmartWIN25 Speaker Spotlight: Erica Wozniak Fisher No Small Feats in Marketing
|
Jan 29, 2025 |
|
Mastering Brand Marketing and Recruitment in AEC
|
Nov 22, 2024 |
|
Making An Impact: The Future of AEC Lies in Innovative CRM Solutions
|
Oct 29, 2024 |
|
Making an Impact: Smarter Decisions and Stronger Teams With The BOSS Method
|
Oct 08, 2024 |
|
Making An Impact: Unleashing Creativity with Strategic Business Solutions
|
Sep 17, 2024 |
|
Making An Impact: Successful AEC Hiring with Bryce Batts
|
Aug 27, 2024 |
|
Making An Impact: Mentorship and Innovation in the AEC Industry with Tara Bleakley
|
Aug 07, 2024 |
|
Making an Impact: Shaping the Future of AEC Marketing
|
Jul 17, 2024 |
|
SmartWIN24 Speaker Spotlight: Brad Ewing - Building Relationships for Successful AEC Project Pursuits
|
Feb 26, 2024 |
|
SmartWIN24 Speaker Spotlight: Tiffany Konenkamp - AEC Branding and Mergers
|
Feb 23, 2024 |
|
SmartWIN24 Speaker Spotlight: Mike Macon - Strategies for Pursuing Large-Scale Projects
|
Feb 22, 2024 |
|
SmartWIN24 Speaker Spotlight: Greg C. Hart - Navigating AEC Industry Data Dynamics
|
Feb 21, 2024 |
|
SmartWIN24 Speaker Spotlight: Megan Gregory - Leveraging Paid Media to Build Know, Like and Trust Factors
|
Feb 20, 2024 |
|
SmartWIN24 Speaker Spotlight: Greg Johnson - Enabling Your Growth Sherpas
|
Feb 19, 2024 |
|
SmartWIN24 Speaker Spotlight: Brooke Lewis - Leveraging Mergers and Acquisitions to Build Your AEC Brand
|
Feb 16, 2024 |
|
SmartWIN24 Speaker Spotlight: Jeff Kinsler - Navigating the Media Multiverse in the AEC Industry
|
Feb 15, 2024 |
|
SmartWIN24 Speaker Spotlight: Katie Harris - Communications Strategies for AEC M&A Success
|
Feb 14, 2024 |
|
SmartWIN24 Speaker Spotlight: Beth Ament - Diversifying the Tools in Your AEC Toolbox
|
Feb 13, 2024 |
|
SmartWIN24 Speaker Spotlight: Joe Walker – Building Big Brands with Small Firms
|
Feb 12, 2024 |
|
SmartWIN24 Insights: Secrets of AEC Brand Positioning
|
Feb 09, 2024 |
|
SmartWIN24 Speaker Spotlight: Eric Anest – Strategies for Successful M&A for AEC Firms
|
Feb 06, 2024 |
|
SmartWIN24 Speaker Spotlight: Mike Hoffman on the Application of Digital Marketing for AEC Firms
|
Jan 24, 2024 |
|
SmartWIN24 Speaker Spotlight: AEC Marketing Advancements with Scott Steiding
|
Dec 20, 2023 |
|
Redefining AEC Marketing: Insights from HOK’s Sarah Keane
|
Nov 21, 2023 |
|
Surefire Ways to Use AI and CRMs In AEC Marketing with Frank Lazaro
|
Sep 14, 2023 |
|
The Future of AEC Marketing: Embracing Innovation and Adapting to Change
|
Aug 23, 2023 |
|
Creating Data-Driven Client Experiences with Ryan Suydam
|
Jun 28, 2023 |
|
Navigating Change in the Construction Industry with Billy McElroy
|
May 25, 2023 |
|
50 and Fabulous: Tales of an AEC Truthteller
|
Mar 30, 2023 |
|
Inspiring Leadership with Dr. Crawford Loritts
|
Mar 01, 2023 |
|
Shifting Gears: 6 Key Drivers for Growth in the Design and Construction Space
|
Feb 22, 2023 |
|
Importance of Sales in Design & Construction
|
Nov 16, 2022 |
|
The Business Side of Architecture with Ennis Parker
|
Nov 09, 2022 |
|
Marketing to the Mind with Matt Handal
|
Nov 02, 2022 |
|
Mercedes-Benz Stadium: A Look Back at the Journey
|
Oct 26, 2022 |
|
Closing The DEI Gap
|
Jun 08, 2022 |
|
Bridging the Gap: How the Employee Experience Shapes Client Experiences
|
May 25, 2022 |
|
Navigating the Gaps
|
Apr 12, 2022 |
|
How Data and Technology Can Drive Revenue and What Your Firm Should be Doing to Take Advantage
|
Oct 05, 2021 |
|
Diversity & Inclusion Programs: How to Do Them Right
|
Sep 08, 2021 |
|
Howard Wertheimer Explains it All: 2022 Planning, Winning Top Talent, Hybrid Work Environments, and Diversity and Inclusion.
|
Aug 18, 2021 |
|
Know Your Value: Empowering Seller-Doers, Driving Profitability, and Having Tough Conversations
|
Aug 04, 2021 |
|
Everything’s a Negotiation: How Effective Communication Drives Revenue
|
Jul 07, 2021 |
|
The AEC Revenue Driver
|
Jun 09, 2021 |
|
Episode 34: Season 2 Wrap-Up, with Katie Cash
|
Dec 16, 2020 |
|
Episode 33: The K-12 Market Outlook: Technology, Procurement, and COVID’s Impact with Jere Smith, Director of Capital Improvements for Atlanta Public Schools
|
Dec 09, 2020 |
|
Episode 32: What Owners Look For in AEC Partners, with Katie Leonard of Wellstar Health System
|
Oct 28, 2020 |
|
Episode 31: 2021 Planning and Budgeting: What AEC Firms Should Include in their Sales & Marketing Plans Next Year
|
Oct 14, 2020 |
|
Episode 30: Selling Trust and Building Relationships, with Joe Mynhier, Author of, The Introverted Hunter
|
Sep 02, 2020 |
|
Episode 29: How to Build Successful Corporate Relationships, with Paul Springthorpe of Ryan Companies US, Inc.
|
Aug 19, 2020 |
|
Episode 28: Living in the Liminal Space: State of Industrial Development, with Jake Stefan of ARCO Design/Build - BTS, Inc.
|
Aug 05, 2020 |
|
Episode 27: Living in the Liminal Space: Economic Impact of COVID-19, with Evelina Roseman
|
Jul 01, 2020 |
|
Episode 26: The Importance of Communication During a Social Movement, with Katie Cash and Donya Edler
|
Jun 19, 2020 |
|
Episode 25: Living in the Liminal Space: New Procurement Processes, with Marvin Woodward
|
Jun 03, 2020 |
|
Episode 24: Don’t Lose it in the [Virtual] Interview: Best Practices for AEC Virtual Interviews, with Katie Cash
|
May 21, 2020 |
|
Episode 23: Driving Your Business & Staying Connected During COVID-19, with Judy Sparks and Katie Cash
|
Apr 16, 2020 |
|
Episode 22: AEC Marketing for Principals Season 1 Wrap-Up, with Katie Cash
|
Nov 06, 2019 |
|
Episode 21: How to Win Work With ARCO, with Jake Stefan
|
Oct 23, 2019 |
|
Episode 20: How and Why You Should Build a Marketing Team, with Whitney Thrower
|
Oct 16, 2019 |
|
Episode 19: How to Win Work With Highlands Residential, with Dave Loeffel
|
Oct 09, 2019 |
|
Episode 18: How to Win Work With Pattillo Industrial Real Estate, with Larry Callahan
|
Oct 02, 2019 |
|
Episode 17: Using ABM to Generate Marketing Qualified Leads (MQL’s) and Grow your Business, with Katie Fisher, Sr. Director of Field Marketing at JLL
|
Sep 25, 2019 |
|
Episode 16: Account Based Marketing, with Judy Sparks and Katie Cash
|
Sep 18, 2019 |
|
Episode 15: The Construction Channel, with Aaron Wright
|
Sep 11, 2019 |
|
Episode 14: The Emotional Side of Marketing, with Brent Darnell
|
Sep 04, 2019 |
|
Episode 13: What Owners Have to Say, with Judy Sparks and Katie Cash
|
Aug 28, 2019 |
|
Episode 12: How to Win work with Georgia Tech, with Scott Jones
|
Aug 21, 2019 |
|
Episode 11: The Missing Link in Your AEC Marketing Strategy, with Brenda Christman
|
Aug 14, 2019 |
|
Episode 10: Winning AEC Projects From the State, with Marvin Woodward
|
Aug 07, 2019 |
|
Episode 9: Sales, and Business Development – What’s the Difference? with Judy Sparks and Katie Cash
|
Jul 31, 2019 |
|
Episode 8: Picking Up the Slack: Marketing as a Company-Wide Effort, with Scott Steiding
|
Jul 24, 2019 |
|
Episode 7: How AEC Firms are Solving Today’s Difficult Lead Gen, Recruiting, and Marketing Challenges, with Judy Sparks and Katie Cash
|
Jul 17, 2019 |
|
Episode 6: Overcoming the Skills Gap in AEC Marketing, with Judy Sparks and Katie Cash
|
Jul 10, 2019 |
|
Episode 5: Understanding the Importance of Company Culture, with Tracey Sibley
|
Jul 03, 2019 |
|
Episode 4: AEC Branding After a Merger or Acquisition, with Donya Edler
|
Jun 26, 2019 |
|
Episode 3: The Art of the Pitch: AEC Marketing Strategies for Better Presentations, with Judy Sparks and Katie Cash
|
Jun 19, 2019 |
|
Episode 2: Maximizing the Impact of AEC Proposals, with Jere Smith
|
Jun 12, 2019 |
|
Episode 1: The Benefits of Podcasting for AEC Firms, with hosts Katie Cash and Judy Sparks and special guest Stephen Woessner
|
May 29, 2019 |