The Customer Mission Podcast with Andrea Belk Olson

By Andrea Belk Olson

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Category: Business

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Episodes: 177

Description

Do you truly have a customer-centric organization or do you simply say you do? Do you know how to identify unmet customer needs? Do you have a growth strategy driven by compelling differentiators? The Customer Mission Podcast shares best practices and insights on how to create customer-centric behaviors and mindsets to grow faster, be more competitive, and be more profitable.

Episode Date
Why Organizations Stall and How to Get Them Moving Again
Aug 21, 2025
How I Learned Creative Problem Solving from a Pizza Guy and a Tube of Canadian Bacon
Aug 14, 2025
Why Tactics Alone Won’t Get You the Relationship (or Results) You Want
Jul 14, 2025
Internal Email is Killing Companies. What Happens If We Just Kill It First?
Jul 14, 2025
Tony Soprano: A Masterclass in Leadership (Minus the Mob Stuff)
Jun 12, 2025
Marketing is the Voice of the Company and the Ear for the Customer
Jun 12, 2025
Why We Talk Ourselves Into Believing the Unbelievable
May 13, 2025
How Ideas Need the Right Moment to Flourish
May 01, 2025
Why Sometimes It’s Smarter to Make Things Harder
Apr 17, 2025
Seeing What Nobody Else Sees
Apr 03, 2025
Seeing Customer Needs Through a Different Lens
Apr 03, 2025
The Bum Rush Strategy and Why It Fails
Mar 06, 2025
Why Your "Clear" Communication Isn't Clear
Feb 20, 2025
The Psychology of Momentum
Feb 06, 2025
Don't Conflate Strategy Tools with a Strategy
Jan 22, 2025
The Blueprint for Brand Differentiation
Jan 09, 2025
The Difference Between Transactional and Relationship Building Answers
Jan 09, 2025
Can't Solve a Problem? Forget About It.
Dec 05, 2024
Why Operationalizing Strategy Isn't About Communicating Proclamations
Nov 07, 2024
Strategy Requires Creativity. Creativity Requires Time and Practice.
Oct 24, 2024
Why Getting Unanimous Agreement is Bad for Strategy
Oct 03, 2024
Understanding The Types of Non-Customers
Oct 03, 2024
Does Your Company Have Mental Shrinkage?
Oct 03, 2024
Why Strategy is Critical to Giving Goals a Structure
Sep 12, 2024
Developing Behavioral Principles To Support Your Corporate Strategy
Aug 29, 2024
A Simple Way To Focus Your Messaging
Aug 08, 2024
The Little Things
Jul 22, 2024
Output versus Outcomes
Jul 11, 2024
Chesterton's Fence and Understanding The Why Behind Decisions
Jun 13, 2024
Do You Have an Employee Attrition Strategy?
May 30, 2024
Technology, Psychology, and Change
May 30, 2024
Is Customer Service Dead or Just a Strategic Company Decision?
May 02, 2024
Marketing Shouldn't Always Sell
Apr 18, 2024
Why A Strong Brand Isn't a Luxury but a Necessity
Apr 04, 2024
Asking the Right Questions
Mar 20, 2024
A Different Approach to Incentivization
Mar 20, 2024
Is Your Customer Feedback Used to Diagnose or Sell?
Mar 20, 2024
Why Do We Separate Change From Day-To-Day Operations?
Feb 08, 2024
Kairos and the Art of Timing
Jan 18, 2024
Who's Your Brand's Rival?
Jan 04, 2024
Finding Your Big Small
Dec 19, 2023
What IS NOT Strategy and What IS
Nov 27, 2023
Do You Have Information Rot?
Nov 08, 2023
Strategy is also about People and Culture Dynamics
Nov 01, 2023
Eliminating Waste Over Increasing Efficiency
Oct 19, 2023
Sorcerer's Apprentice Theory
Oct 05, 2023
Tackle the Big Things First
Sep 25, 2023
It's Not Enough To Launch a New Product. You Need To Consider the Bigger Picture.
Sep 14, 2023
Why Terminology Matters
Aug 31, 2023
A Declaration is Not a Strategy
Aug 16, 2023
Transient Leaders Kill Culture For Reasons You Don't Realize
Aug 03, 2023
Why Imperfect is Better Than Perfect
Jul 26, 2023
Are You Obsessed with the "What" Instead of the "How"?
Jul 13, 2023
Do You Presume What Customers Want?
Jun 29, 2023
Conway's Law and Organizational Communication
Jun 22, 2023
Is Company Gravity Killing Your Organization?
May 24, 2023
Why You Need to Learn Executive Tells
May 11, 2023
The Biggest Risk to Your Business is What You Actually See Coming
May 02, 2023
How Big Is Your Organizational Debt?
Apr 27, 2023
What Really Kills Organizational Productivity
Apr 20, 2023
Are you creating, killing, or hiding value?
Mar 20, 2023
Why Your SWOT is Useless
Mar 08, 2023
Transparency Creates a Better Customer Experience
Mar 01, 2023
3 Signs of Organizational Dysfunctionality and How To Fix It
Feb 23, 2023
Why Organizations Say But Don't Really Do
Feb 15, 2023
Building Business Resilience Starts With The Fundamentals
Feb 09, 2023
Why Organizations Lie To Themselves
Feb 01, 2023
What Happens When a Department Has a Bad Reputation
Jan 25, 2023
The True Cause of the Strategy-Execution Gap
Jan 19, 2023
A Simple Way to Understand Strategy
Jan 05, 2023
Why We Confuse Tenure With Experience
Dec 14, 2022
Why Your Strategy Isn't Working
Dec 07, 2022
Why Employees Don't Take Ownership
Dec 01, 2022
Why Brands are Blanding
Oct 27, 2022
The Best Customer Experience Means Owning One Thing
Oct 18, 2022
Better Customer Experiences Begin with Better Information
Oct 05, 2022
Why Do We Continually Allow Sandbagging to Happen?
Sep 29, 2022
If you're not uncomfortable, it's not change
Sep 08, 2022
Why We Struggle to Be Innovative and Strategic
Aug 31, 2022
What Beer and Cycling Can Teach You About Customer Needs
Aug 10, 2022
Is Business About Dollars or People?
Jul 25, 2022
The Tragedy of the Business Commons
Jul 14, 2022
Do You Have a Business Process Addiction?
Jul 07, 2022
Why Simple is Important in Business
Jun 23, 2022
It's Time to Get Over Our Obsession with Immediate Results
Jun 07, 2022
It's Not What You Add, But What You Eliminate
May 26, 2022
Why Decision Making Needs Dialogue
May 11, 2022
Are Best Practices Really Best?
Apr 28, 2022
Are Your Organization's Capabilities Aligned With Your Strategy?
Apr 13, 2022
The Fallacy of Eliminating Uncertainty
Mar 31, 2022
What's Your Organization's Change Context?
Mar 16, 2022
Targeting Everything Targets Nothing
Mar 03, 2022
What is Your Leadership Default?
Feb 16, 2022
Translating Research Into Actionable Strategy
Feb 10, 2022
3 Chronic Leadership Blind Spots Thwarting Success
Jan 27, 2022
Leaders Need to Shift Their Focus from "What"​ to "Why"​
Jan 12, 2022
What Actually Shapes Culture
Dec 29, 2021
Having The Right Tools Does Not Make a Craftsman
Dec 09, 2021
Getting Your Team To Think and Act More Strategically
Nov 18, 2021
Why Your Data Isn't Helping You Make Decisions
Oct 07, 2021
Why We Misinterpret Wants and Needs As Problems
Sep 22, 2021
Why We Misunderstand Strategy
Sep 02, 2021
Is Time-Bound Memory Causing You To Be Stuck In The Status Quo?
Aug 19, 2021
Is Your Organization Action Obsessed?
Jul 29, 2021
Do You Have Meatloaf Syndrome?
Jul 15, 2021
Why Bad Leaders Avoid Bad News
Jul 01, 2021
If You're Presiding, You're Not Leading
Jun 24, 2021
Why We Shouldn't Interview Job Candidates
Jun 04, 2021
Are You Measuring the Right Things?
May 13, 2021
Let's Get Rid of Traditional Job Descriptions
May 06, 2021
Why We Need To Redefine Employee Engagement
Apr 01, 2021
How To Solve Problems Faster
Mar 04, 2021
Want to be Data-Driven? It's Not About the Tech
Feb 11, 2021
Generic Leads are Not Leads
Jan 28, 2021
Do You Have a Quantification Addiction?
Jan 07, 2021
If You Think Zappos is Best In Service, You Don't Know Revzilla
Dec 22, 2020
How To Effectively Innovate Under Pressure
Dec 10, 2020
Are You De-Humanizing the Customer Experience?
Nov 19, 2020
Why Positioning Is More Important Than Ever
Nov 05, 2020
How To Lead Ineffective Change
Oct 22, 2020
How to Use the Rule of Three to Get the Most From Your Team's Efforts
Oct 15, 2020
Is Your Value Proposition Actually Working?
Sep 24, 2020
True Leaders Try To Move the Needle Rather than Avoid Blame
Sep 17, 2020
Why Leaders Need to Stop Focusing on Getting Things Done
Sep 02, 2020
Are You Turning Into Your Old Boss?
Aug 20, 2020
Are You Afraid of Your Customers?
Aug 06, 2020
The Three Company Killers (and Three Fixes)
Jul 29, 2020
A New Approach To Differentiation
Jul 23, 2020
Survey Shows Knowledge Gap with Customer Needs
Jul 16, 2020
What Stops Organizations From Breaking the Status Quo (and How To Fix It)
Jul 09, 2020
Banks (and everyone else) Need to Be Their Customer's Consigliere
Jul 02, 2020
The Hidden Challenge of Leadership
Jun 25, 2020
The Real Reason Why Change Initiatives Fail
Jun 18, 2020
Overly Lean Organizations Are Less Resilient
Jun 11, 2020
Why Easy and Available Isn't Always Right
Jun 04, 2020
Do You Know Your Customer's Real Problems?
May 28, 2020
Why Change Gets Resisted
May 21, 2020
Moving Learning Online? You Can't Just Change Mediums - You Need a Strategy.
May 14, 2020
In Times of Crisis, Don't Let Your Reptile Brain Take Over
May 07, 2020
The Problem With KPIs
Apr 23, 2020
The Post-Coronavirus Culture
Apr 16, 2020
Why Behavior Is Everything
Apr 10, 2020
What Will Change Post-Coronavirus
Apr 02, 2020
A Pandemic Shows How Organizations Can Change Faster Than They Think
Mar 27, 2020
Why we should embrace mutualism now more than ever
Mar 19, 2020
Why The Old Ways Of Doing Business Are The New Differentiator
Mar 12, 2020
What To Do When Growth is Stagnant
Feb 27, 2020
Differentiation is Not About Customer Needs, but Objectives
Feb 20, 2020
Are You a Tyrant of Small Things?
Feb 06, 2020
To Improve Culture, Build Behaviors
Jan 23, 2020
Why Leaders Need to Understand Every Behavior Has a Purpose
Jan 16, 2020
Problems that are left unattended have a habit of turning into crises
Jan 09, 2020
Forget the resume and pedigree. Focus on challenging and growing people.
Jan 02, 2020
Customers Don't Know Your Processes. This Is Your Problem.
Dec 19, 2019
Why Organizational Leaders Often Misdiagnosis Problems
Dec 11, 2019
The Two Things You Need to Become a Better Leader
Dec 03, 2019
Organizational Values Only Work When Tied to Behaviors
Nov 27, 2019
Correlation Does Not Equal Causation
Nov 14, 2019
Why Subtly Is Critical To Organizational Change
Nov 07, 2019
Why You Can't Train Your Way To Change
Oct 31, 2019
The One Thing Leaders Need
Oct 24, 2019
What Happens When You Let People Do Their Jobs
Oct 17, 2019
What Leaders Say, Is Not Always What They Do
Oct 10, 2019
Simplifying Organizational Strategy
Sep 26, 2019
What's Diversity and Inclusion Without Strategy?
Sep 19, 2019
Can't Attract the Right Talent? Maybe You're Doing it Wrong.
Sep 12, 2019
Is Your Personalization Approach Actually Personal?
Sep 05, 2019
Are You Focused On Strategy Or Metrics?
Aug 29, 2019
Why Momentum is Critical to Organizational Change
Aug 21, 2019
Why Overproductivity is Counter-Productive for Women in Business
Aug 15, 2019
Why Getting Customer Feedback Is So Hard
Aug 08, 2019
Why Organizations Claim They Want Change, But Really Don't
Aug 01, 2019
If You Want to Recruit The Right Talent, Think Like a Baseball Scout
Jul 16, 2019
Is Process Killing the Customer Experience?
Jul 11, 2019
For God's Sake, Quit Saying "Value Added"
Jul 04, 2019
The Eeyore Syndrome
Jun 27, 2019
There is Such a Thing as Too Much Information
Jun 19, 2019