Two Minute Business Wisdom

By J Cleveland Payne

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Category: Self-Improvement

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Episodes: 267

Description

Independent business analyst and small business owner J Cleveland Payne offers success tips for business owners and professionals every week in a quick and concise format.

Episode Date
Don't Undersell How Much Luck Went Into Your Success - TMBW 267
Jul 23, 2024
The Disappointing But Simple Solution To The Fastest Way For A Business To Grow - TMBW 266
Jul 16, 2024
Don’t Take An Opportunity That Could Lose You More Than 20% Of Your Investment - TMBW 265
Jul 09, 2024
Proceed With Caution When Taking On Partners - TMBW 264
Jul 02, 2024
Learn How To Demonstrate Products And Services You Sell Properly - TMBW 263
Jun 25, 2024
Create New Product Launches To Attract New Customers - TMBW 262
Jun 18, 2024
Adapting To Change Is The Key To Business Survival - TMBW 261
Jun 11, 2024
Get Used To Telling (And Retelling) Success Stories - TMBW 260
Jun 04, 2024
Keep Up With Industry News And Updates - TMBW 259
May 28, 2024
Be Real About What Your Company Culture Represents - TMBW 258
May 21, 2024
Present Your Company Mission And Values - TMBW 257
May 14, 2024
Manage Yourself And Your Health Through A Crisis - TMBW 256
May 07, 2024
Don’t Rely On Loans If You Are Unsure Of Prospective Income - TMBW 255
Apr 30, 2024
Time Management Techniques For Entrepreneurs – TMBW 254
Apr 23, 2024
Take Advantage Of Networking And Collaboration Opportunities – TMBW 253
Apr 16, 2024
Mastering Customer Service In The Digital Age – TMBW 252
Apr 09, 2024
Building Your Brand From Scratch – TMBW 251
Apr 02, 2024
Cover Your Small Business Legal Basics - TMBW 250
Mar 26, 2024
Bootstrapping – TMBW 249
Mar 19, 2024
Digital Marketing on a Dime – TMBW 248
Mar 12, 2024
Practice Effective Budget Management – TMBW 247
Mar 05, 2024
Prep For Navigating The Startup Phase – TMBW 246
Feb 27, 2024
Build A Company That Reflects Your Values – TMBW 245
Feb 20, 2024
Don’t Take On A Business Opportunity Out Of Boredom – TMBW 244
Feb 13, 2024
Look For Investors To Diversify Your Risk From The Beginning - TMBW 243
Feb 06, 2024
Plan For Downside Scenario - TMBW 242
Jan 30, 2024
Have An Exit Plan - TMBW 241
Jan 23, 2024
Don’t Take On Unprofitable Or Turnaround Business Unless You Are A Pro – TMBW 240
Jan 17, 2024
Get Organized – TMBW 239
Jan 09, 2024
Take The Time To Understand How Everything Functions Before You Start Making Changes – TMBW 238
Jan 02, 2024
Know What Jobs You Are Hiring For - TMBW 237
Dec 26, 2023
Know Your Role In The Guru Game - TMBW 236
Dec 19, 2023
Never Bring Desperation To A Negotiation - TMBW 235
Dec 12, 2023
Make Sure That You Are As Ready For Your Business Launch As Your Business - TMBW 234
Dec 05, 2023
Offering Good Service Is Always On The Goal List - TMBW 233
Nov 28, 2023
You'll End Up Working Harder For Yourself Than You Would For Someone Else - TMBW 232
Nov 21, 2023
Know Your Competition And The Appropriate Tactics For Engagement - TMBW 231
Nov 14, 2023
Starting A Business Requires Analytical Thinking, Determined Organization, And Detailed Record-Keeping - TMBW 230
Nov 07, 2023
When The Clothes Make The Team - TMBW 229
Oct 31, 2023
From Seth Godin On The Entrepreneurial Journey (And Maybe Even Life) - TMBW 228
Oct 24, 2023
Should You Start A Gig Hustle, Or Should You Start A Business To Make Real Money? - TMBW 227
Oct 17, 2023
Understand Your finances - TMBW 226
Oct 10, 2023
Maybe You Were Not Meant To Be An Entrepreneur - TMBW 225
Oct 03, 2023
Always Write It Down - TMBW 224
Sep 26, 2023
Can You Make Payroll? - TMBW 223
Sep 19, 2023
Don't Mistake Reading With Doing - TMBW 222
Sep 12, 2023
Keep A Happy List - TMBW 221
Sep 05, 2023
Every Job Sucks - TMBW 220
Aug 29, 2023
It Is Okay To Lose Out On An Idea - TMBW 219
Aug 22, 2023
Seriously Consider Taking On A Business Partner - TMBW 218
Aug 15, 2023
Make Very Few Exceptions To The Rules - TMBW 217
Aug 08, 2023
Hold On To Your 'Last Two Dollars - TMBW 216
Aug 01, 2023
Stop Borrowing Talent - TMBW 215
Jul 25, 2023
Log Your Expenses Daily, Reconcile Your Balances Weekly - TMBW 214
Jul 18, 2023
Your Ex-Employees (And Ex-Employers ) Are Exes For A Reason - TMBW 213
Jul 12, 2023
When You Cannot Give A Compliment Sandwich - TMBW 212
Jul 04, 2023
But Do You Have Any Money Now? - TMBW 211
Jun 27, 2023
Be Consistent - TMBW 210
Jun 20, 2023
Try Using A SaaS Solution - TMBW 209
Jun 13, 2023
Provide Great Service - TMBW 208
Jun 06, 2023
Don’t Follow Trends That You Know Are Bad Because Someone Else Thinks They’re Good - TMBW 207
May 30, 2023
Is Your Idea Even Any Good? - TMBW 206
May 23, 2023
Understand The Risks And Rewards Necessary To Be Successful - TMBW 205
May 17, 2023
Do Some Chaotic Good With Your Business - TMBW 204
May 10, 2023
Analyze Your Competition - TMBW 203
May 02, 2023
Success Demands A Down Payment - TMBW 202
Apr 25, 2023
Make Note Of Your Ability Versus Your Willingness To Do A Job - TMBW 201
Apr 18, 2023
Don Be In A Rush To Go Pro - TMBW 200
Apr 11, 2023
Keep Detailed Records From The Beginning - TMBW 199
Apr 04, 2023
Advertise To The Right Audience (TMBW 198)
Mar 28, 2023
Help Your Employees Develop New Skills (TMBW 197)
Mar 21, 2023
Good Enough To Make Them Come Back For More (TMBW 196)
Mar 14, 2023
Understand Your Social Media Strategy (TMBW 195)
Mar 07, 2023
The Pros Of Wanteprenurship (TMBW 194)
Feb 28, 2023
Great Salespeople Are Problem Solvers (TMBW 193)
Feb 21, 2023
…And Firing People Who Won’t Complain On The Way Out (TMBW 192)
Feb 14, 2023
Hiring Good People Who Don't Know Who You Are… (TMBW 191)
Feb 07, 2023
Your Competitors Don't Want You To Succeed, But Won’t Push You To Failure (TMBW 190)
Jan 31, 2023
The Best Way To Learn How To Run A Business (TMBW 189)
Jan 24, 2023
Master The Four Parts of Business Success (TMBW 188)
Jan 17, 2023
Gain Skills And Experience In Business That Can Be Applied Elsewhere (TMBW 187)
Jan 10, 2023
Know The Difference In A Business And A Non-Profit (TMBW 186)
Jan 03, 2023
It’s Always A Good Time To Think About Taxes (TMBW 185)
Dec 27, 2022
Share Your Personal Development Techniques With Employees & Co-Workers (TMBW 184)
Dec 20, 2022
Always Accept Returns & Guarantee Your Products Or Services (TMBW 183)
Dec 13, 2022
Set A Reasonable Standard And Stick To It (TMBW 182)
Dec 06, 2022
Do Not Ignore Your Customers, Even If You Choose To Ignore Their Feedback TMBW 181)
Nov 29, 2022
Do Not Ignore Your Customers, Even If You Choose To Ignore Their Feedback (TMBW 180)
Nov 22, 2022
“Don’t let the noise of other’s opinions drown out your own inner voice. Have the courage to follow your heart and intuition.” (TMBW 179)
Nov 15, 2022
Schedule Things To Do In Your Time Off To Keep You Away From Work (TMBW 178)
Nov 08, 2022
Know Your Proper Customer Balance (TMBW 177)
Nov 02, 2022
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” (TMBW 176)
Oct 26, 2022
Lead Like Your Authority Should Not Be In Question (TMBW 175)
Oct 19, 2022
Hire People Who Won’t Force You To Change The Master Passwords When You Fire Them (TMBW 174)
Oct 12, 2022
“Don’t worry about being successful but work toward being significant and the success will naturally follow.” (TMBW 173)
Oct 05, 2022
Getting Career-Level Outputs From Hobby-Level Inputs Is Never Going To Happen (TMBW 172)
Sep 28, 2022
Options Keep You From Rock Star Employees (TMBW 171)
Sep 20, 2022
Observe How They Act After They Have Been Recruited (TMBW 170)
Sep 13, 2022
Your Business Conference Is Probably Just An Overhyped Concert (TMBW 169)
Sep 06, 2022
Your Consultant's Specialty Is BS... (TMBW 168)
Aug 30, 2022
You Have Stop (Or Pause) Doing Something To Start Doing Something Else (TMBW 167)
Aug 23, 2022
If You Can Make Progress In An MLM, You Can Make Progress In Real Sales (TMBW 166)
Aug 16, 2022
A Hobby Can Become A Real Business If The Conditions Are Right (TMBW 165)
Aug 09, 2022
#164 - Run A Boring Business To Help Retention
Aug 02, 2022
#163 - Double Your Leads To Double Your Conversion Rates
Jul 26, 2022
#162 - Read The Fine Print
Jul 19, 2022
#161 - Stop Limiting Your Employee's Promotion Opportunities
Jul 12, 2022
#160 - Have An Exit Strategy In Place, Even If You Won’t Be Around To Execute It
Jul 05, 2022
#159 - Write A Story That People Will Buy...That Is Less Of A Sell
Jun 28, 2022
#158 - Are The Riches Really In Niches?
Jun 21, 2022
#157 - Your Brain, Heart, And Gut Must Work As A Team
Jun 14, 2022
#156 - Are You Jealous Of Your Employees?
Jun 07, 2022
#155 - The Best Way To Be Successful In Business Is Through Luck And Exploitation
May 31, 2022
#154 - Breaking The Rules Of Time Management Tetris
May 24, 2022
#153 - Lemonade Stands Are Exercises In Self Esteem. Buy All The Lemonade You Can.
May 17, 2022
#152 - How Much Do I Give Away For Free?
May 10, 2022
#151 - Having A Mentor Is Awesome. Don't Screw It Up.
May 03, 2022
#150 - Set Goals And Observe Milestones
Apr 26, 2022
#149 - Resist The Pull Of The Fast Track
Apr 19, 2022
#148 - Respect The Time Of Everyone Interviewing To Work For You
Apr 12, 2022
#147 - You Are Not A Skipped Latte Away For Financial Success
Apr 05, 2022
#145 - Businesses Who Do More Should Charge More
Mar 29, 2022
#146 - The Only Route To Profit
Mar 29, 2022
#144 - Be Prepared To Lose. A Lot.
Mar 22, 2022
#143 - Oversaturation Is The Norm For The Freelancer Market
Mar 15, 2022
#142 - When You Know You Are Not Ready For The Next Step
Mar 08, 2022
#141 - Know The ‘Purpose’ Of Business Best-Of Lists
Mar 01, 2022
#140 - Growth Of Your Business Is Your Own Business
Feb 23, 2022
#139 - Change Your Me's To We's
Feb 15, 2022
#138 - A Contract For Employment Goes Both Ways
Feb 08, 2022
#137 - Don't Get Shamed Into Not Saving
Feb 01, 2022
#136 - Marie Kondo Your Business
Jan 25, 2022
#135 - Find A Mentor (Wherever You Can)
Jan 18, 2022
#134 - Take Advantage Of Free Marketing Tools
Jan 11, 2022
#133 - Find A Mind-Body-Soul Balance
Jan 04, 2022
#132 - Build A Winning Team From The Start
Dec 28, 2021
#131 - Continuously Educate Yourself
Dec 21, 2021
#130 - Start With Being Frugal, And Try To Stay That Way
Dec 14, 2021
#129 - Develop A Business Plan
Dec 07, 2021
#128 - You Have To Be Realistic With Your Blocked Time
Nov 30, 2021
#127 - The House Always Wins...With Loyalty Programs
Nov 23, 2021
#126 - Always Look For An Unfair (Although Legal) Advantage
Nov 16, 2021
#125 - Loans Have To Be Paid Back Eventually
Nov 09, 2021
#124 - Learn From Other's Experience
Nov 02, 2021
#123 - Know When To Go Stealth
Oct 26, 2021
#122 - Don’t Be Afraid To Work For Someone Else For A While
Oct 19, 2021
#121 - Write 'Real' Job Descriptions For Applicants & Employees
Oct 12, 2021
#120 - Prices Not Ending In 0
Oct 05, 2021
#119 - Three-Point Intersection To Your Business Focus
Sep 28, 2021
#118 - Be A Customer To Get The Inside Scoop
Sep 21, 2021
#117 - Working For Exposure
Sep 14, 2021
#116 - Stop Getting In The Way
Sep 12, 2021
#115 - Early Victories Don't Guarantee Anything
Sep 12, 2021
#114 - Make Mental Health Checks A Regular Thing For Employees (And Your Self)
Aug 24, 2021
#113 - Be Intentional About Diversity And Inclusion
Aug 17, 2021
#112 - Figure Out What You Want To Sell Before You Determine How Much Money You Want To Make
Aug 10, 2021
#111 - No One Is Irreplaceable. Not Even You.
Aug 03, 2021
#110 - You Think Others Are Doing Better Than You Because They Tell You So
Jul 27, 2021
#109 - Spot Reduction Works In Business
Jul 20, 2021
#108 - Infinite Lead Time Leads To Infinite Possibilities But Not Infinite Action
Jul 13, 2021
#107 - Your Proxy Vote Matters
Jul 06, 2021
#106 - “Whoever Pays For The Music Gets To Pick The Song”
Jun 29, 2021
#105 - Your Employees Shouldn’t Care About Your Business As Much As You Do
Jun 22, 2021
#104 - It Comes Down To Your Willingness To Go To Litigation
Jun 15, 2021
#103 - Negotiating Changes In Contracts Allow You To Say No
Jun 08, 2021
#102 - Pay The (Going Rate) Of Admission
Jun 01, 2021
#101 - Know Why Customers Won’t Buy From You
May 25, 2021
#100 - How Did We Get To 100? One Episode At A Time
May 24, 2021
#099 - Your Product Or Service Is Not For Everyone
May 11, 2021
#098 - Smoke And Mirrors Are For Making The Sale, Not Impressing Yourself
May 04, 2021
#097 - The Value Of Your Business Is What You Can Get People To Pay For It And Has Nothing To Do With Your Personal Value
Apr 27, 2021
#096 - You Need To Schedule Regular Breaks
Apr 20, 2021
#095 - Maybe You Should Get A Real Job
Apr 13, 2021
#094 - Make It Easy For Them To Go So That It Will Be Easier To Stay (Or Come Back)
Apr 06, 2021
#093 - Is Work Keeping You Busy Or Squeezing You To Death?
Mar 30, 2021
#092 - Is Your Product Bad Or Just Ugly?
Mar 23, 2021
#091 - Real Business Owners Aren't Looking For The Cheapest Option
Mar 16, 2021
#090 - Can You Put Your SOP's On An Index Card?
Mar 09, 2021
#089 - Your Sales Pitch In The Right Form On The Right Platform To The Right Audience Always Works
Mar 02, 2021
#088 - Make Them Sign For It
Feb 23, 2021
#087 - Building Your House On Borrowed Land
Feb 16, 2021
#086 - Give Your Crew A Cookie
Feb 09, 2021
#085 - Booth Babes Don’t Work
Feb 02, 2021
#084 - Who Is Going To Do It?
Jan 26, 2021
#083 - Are They Getting What They Pay For?
Jan 19, 2021
#082 - Eliminate Your Jargon From All Your Descriptions
Jan 12, 2021
#081 - Everything Is Better With A Friend, Especially Business
Jan 05, 2021
#080 - How Much Should You Charge?
Dec 29, 2020
#079 - Do One Less Thing
Dec 22, 2020
#078 - If You Can Not Repeat The Process, You Do Not Have A Business
Dec 15, 2020
#077 - Carry Business Cards
Dec 08, 2020
#076 - Can You Turn Off Your Cell Phone?
Dec 01, 2020
#075 - Ask The Question, "If It Weren't For Me..."
Nov 24, 2020
#074 - Get Specialized
Nov 17, 2020
#073 - The Five People You Spend The Most Time With Should Be Five Real People
Nov 10, 2020
#072 - Do Not Apologize For Success. Do Apologize For Bad Manners.
Nov 03, 2020
#071 - Below Market Prices Lead To Low Value Customers
Oct 27, 2020
#070 - Downgrade Your Ambitions, Not Your Dreams
Oct 20, 2020
#069 - Grade Your Expenses (And Eliminate The Failing Ones)
Oct 13, 2020
#068 - Options Are Only Validated By The Customers Wants And Needs
Oct 06, 2020
#067 - Without a P&L, You Don't Know The Truth
Sep 29, 2020
#066 - Business Sales Rely On Mastering The Up-Sale
Sep 22, 2020
#065 - Why Are You Paying These People?
Sep 15, 2020
#064 - Not All MLM Ventures Are Created Equal
Sep 08, 2020
#063 - Watch Your Language
Sep 01, 2020
#062 – It Is Their Job To Figure Out How To Pay For Your Products And Services
Aug 25, 2020
#061 - Don’t Paint Yourself Into A Workaholic Corner
Aug 18, 2020
#060 - Gauge The Value Of 'Free' Advice Before You Take It (Or Pay For More Of It)
Aug 11, 2020
#059 - If A Client Gives Red Flags, Pay Attention
Aug 04, 2020
#058 - You Need To Legalize Your Small Business
Jul 28, 2020
#057 - Imitation Is A Form Of Flattery And Business Viability Testing
Jul 21, 2020
#056 - Your Employees Should Be Lucky To Have A Job . . . With You . . .
Jul 14, 2020
#055 - All Of Your Time Is Valuable
Jul 07, 2020
#054 - Get Out Of Your Bubble
Jun 30, 2020
#053 - Know What You Do And How To Tell People Exactly That
Jun 24, 2020
#052 - How To Retain Top Talent When You Face High Turnover Rates
Jun 16, 2020
#051 - Who Do You Expect To Replace?
Jun 09, 2020
#050 - Personal Connections Can Be Overrated
Jun 02, 2020
#049 - Books Are Judged By Their Covers, As Are People And Businesses
May 26, 2020
#048 - Partnerships Of Seemingly Unequals Make Sense To Those Involved
May 19, 2020
#047 - Credit Is To Buy On Delayed Payments, Not To Buy What You Can’t Afford
May 12, 2020
#046 - Being A ‘One-Man-Band' Does Not Get You Out Of Putting On A Show
May 05, 2020
#045 - You Need To Invest Smart Money To Make Money, Not Just Spend Money
Apr 28, 2020
#044 - How To Determine What To Charge Your Customers
Apr 21, 2020
#043 - Clickbait Can Bring In An Audience And Turn Away
Apr 15, 2020
#042 - Business Is All About Relationships . . . Or Is It?
Apr 08, 2020
#041 - Ways To Reduce Personal Expenses For Bootstrapping Entrepreneurs
Apr 01, 2020
#040 - Give A More Detailed Explanation Of What You Do
Mar 24, 2020
#039 - Business Ownership Versus Self-Employment
Mar 18, 2020
#038 - It’s Easier To Hire A Candidate When They Currently Have A Job
Mar 10, 2020
#037 - Business Is All About Relationships . . . Or Is It?
Mar 03, 2020
#036 - Answer Their Stupid Questions Anyway
Feb 25, 2020
#035 - Fix What You’re Not Good At In Business By Hiring Someone Who Is
Feb 18, 2020
#034 - Start By Declaring You Are Good At This
Feb 11, 2020
#033 - The Principles You Know Are The Ones That Will Get You Through
Feb 04, 2020
#032 - When You Know It Is Time For An Upgrade
Jan 28, 2020
#031 - Teach Customers What Not To Buy From You
Jan 21, 2020
#030 - Books Are Judged By There Covers, As Are People And Businesses
Jan 14, 2020
#029 - Don't Wait...Take A Step To Doing It
Jan 07, 2020
#028 - Get Out Of The Mindset Of Your People Being Revenue And Overhead
Jan 01, 2020
#027 - The Second-Best Way To Ruin Your Reputation As An Employer
Dec 25, 2019
#026 - Are You A Rock Star Or A Roadie?
Dec 18, 2019
#025 - Business Advice From 'The Little Red Hen'
Dec 10, 2019
#024 - Are You A Farmer Or A Gardener?
Dec 03, 2019
#023 - Partnerships Bring Real Cash Value To One, A Sense Of Joy To The Other
Nov 26, 2019
#022 - Celebrity Endorsements Aren't Magic
Nov 19, 2019
#021 - Counter-Intuitive Sales Advice Is Good For Sales
Nov 13, 2019
#020 - Reverse Engineering Is A Good Thing
Nov 05, 2019
#019 - But Was The Job Candidate Adequate?
Oct 29, 2019
#018 - Fourth Quarter Business Thinking
Oct 22, 2019
#017 - Make Sure Your Business Stays Away From Unnecessary Gambles
Oct 15, 2019
#016 - Don't Leap Onto 'Sinking Ships' When Choosing Clients
Oct 08, 2019
#015 - The Best Business Advice You Can Take Is The Advice That Works For You
Oct 01, 2019
#014 - Mentors Cannot Perform Magic (Unless They Are Professional Magician)
Sep 24, 2019
#013 - You Can Target Multiple Targets One Separate Pitch At A Time
Sep 17, 2019
#012 - When You Fire Someone, Make It Feel Like Liberation, Not Punishment
Sep 10, 2019
#011 - Know What Your Business Does
Sep 03, 2019
#010 - Older Workers Are Ready To Work For You
Aug 27, 2019
#009 - Buy Low Sell High Is Still Solid Business Advice
Aug 20, 2019
#008 - Using Over-Saturation Of A Market To Your Advantage
Aug 13, 2019
#007 - Three Things To Consider In Your Hiring Decisions  
Aug 06, 2019
#006 - Packaging Helps Sell Your Products, Until It Doesn’t
Jul 30, 2019
#005 - Advertising Is A Tool. It Is Far From Magic
Jul 23, 2019
#004 - Overcharge Those You Can So You Can Provide More To Those You Can Not
Jul 16, 2019
#003 - You Pay People To Use Their Time To Do What You Want Them To Do
Jul 09, 2019
#002 - First Things First Means Always Start With Your Paperwork In Mind
Jul 02, 2019
#001 - Businesses Need Partners, Not Partnas
Jun 25, 2019