10PlusBrand

By Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.

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Episodes: 117

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https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting. The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts. 10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing. Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation. Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields. Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency. 10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies. 10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals. Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist. (2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking. (3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior. (4) Award-winning professional photographic artist, oil painter & poet. (5) Liberal arts education at Brandeis University. (6) Mentor, coach, director. 10 Plus Brand will offer online courses & workshops on brand building and brand marketing. Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams: – highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts; – Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials; – Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals. ”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne. ”First, we are brand builders. We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A. We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers. Second, we are content creators. After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns. Third, we are digital marketers. ”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.” ”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ” ”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.” Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels #GenuineVideo For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed Please call: 1-888-288-4533 (Main website:) https://www10plusbrand.com (LinkedIn optimization website:) https://www.10PlusProfile.com

Episode Date
Brand Culture and Workplace Culture: How to grow an organization of ANY size_Joanne Tan_Episode 17, Season 2
Mar 28, 2024
"From Tangle to Tango" - a short poem about AI and humanity, by Joanne Z. Tan_Episode 16, Season 2
Mar 16, 2024
What Is AI Experience Design (AIXD)? Why AI Voice and IVR are Driving Customers Nuts? _ Joanne Tan_Episode 15, Season 2
Mar 09, 2024
Fight Deep Fake Videos with a Simple Disclaimer: This is a Genuine Video!_by Joanne Z. Tan_Episode 14, Season 2
Mar 04, 2024
Oscars 2024 Deserving Winners, Why Oppenheimer is Not the Best_Season 2, Episode 13
Mar 02, 2024
Working with GE Legendary CEO Jack Welch, on corporate reward systems - Interview by Joanne Tan of Steve Kerr_Episode 12, Season 2
Feb 29, 2024
Death-defying Climb of Mt. Aconcagua by Gary Middlemiss: "Interviews of Notables and Influencers" by Joanne Z. Tan_Episode 11, Season 2
Feb 22, 2024
Alexei Navalny's Roaming Spirit_A Poem by Joanne Z. Tan_Episode 10, Season 2
Feb 21, 2024
Super Bowl Best 3 TV Commercials, 2024_Episode 9, Season 2_Joanne Z. Tan_10 Plus Brand
Feb 12, 2024
Rebranding Yourself and Your Company - 4 Tips for Starting a New Career Post Retirement at 60 and above_Episode 8, Season 2_Joanne Z. Tan_10 Plus Brand
Feb 10, 2024
Taylor Swift Brand and the Fullness of Womanhood_Episode 7, Season 2_Joanne Z. Tan_10 Plus Brand
Jan 07, 2024
A list of What AI can NOT do; Why XD (experience design) is the future of Personalized AI? _Episode 6, Season 2_Joanne Tan_10 Plus Brand
Dec 31, 2023
Seven Important 2024 Predictions (She got it right before!)_Episode 5, Season 2_Joanne Z. Tan
Dec 31, 2023
How to deal with AI FOMO (fear of missing out), as business leaders? Pt. 3 of 4_Episode 4, Season 2_Joanne Z. Tan
Dec 29, 2023
Choosing Joy is an Intentional Act_A Poem_Episode 3, Season 2_Joanne Z. Tan_10 Plus Brand
Dec 17, 2023
Develop Generative AI Tools - What Business Leaders Need to Do, NOW (Pt.2 of 4) _ Episode 2, Season 2 _ Joanne Z. Tan
Dec 15, 2023
AI Decision-making Checklist for Leaders: Do I Need AI? Why? (Pt. 1 of 4) - Episode 1, Season 2, Joanne Z. Tan
Dec 12, 2023
Episode 100: World War III by Proxy_Joanne. Z. Tan
Oct 20, 2023
Episode 99: Personal Branding: Why it is a balancing act and a forever journey_Joanne Z. Tan
Oct 07, 2023
Episode 98: What has ”Are you Good’” got to do with truth and beliefs? _ A 3-minute ”Truth” based on Nietzsche_Joanne Z. Tan
Oct 06, 2023
Episode 97: News, Anxiety and Partisanship_2 Minute Insight from Joanne Z. Tan
Sep 30, 2023
Episode 96: ChatGPT and LinkedIn Profiles: What AI Can and Can NOT do_by Joanne Z. Tan_10 Plus Brand
Aug 13, 2023
Episode 95: Oppenheimer’s Gift of Rhetorical Power in Writing & Speech_by Joanne Z. Tan
Jul 30, 2023
Episode 94: Yosemite Adventure, Part 4 of 4: Heeding the Wisdom of the Mountains_by Joanne Z. Tan
Jul 14, 2023
Episode 93: Yosemite Adventure, Part 3 of 4: Clouds Rest; & Talking to a Quail_Joanne Z. Tan
Jul 14, 2023
Episode 92: Yosemite Adventure, Part 2 of 4: Climbing Up and Down Half Dome_by Joanne Z. Tan
Jul 14, 2023
Episode 91: Yosemite Adventure, Part 1 of 4: The Waterfalls_by Joanne Z. Tan
Jul 14, 2023
Episode 90: Who are you, when those are gone? - A one-minute poem by Joanne Z. Tan
May 13, 2023
Episode 89: Our own identity, our individual freedom are what America made of_Joanne Z. Tan
May 10, 2023
Episode 88: The Tennessee Three and the Holy Week_A Poem by Joanne Z. Tan
Apr 08, 2023
Episode 87: Brand Building, Organizational Culture, Brand Loyalty
Mar 29, 2023
Episode 86: A short and funny excerpt from Joanne Z. Tan’s Memoir_”Where is my tripod”?
Mar 29, 2023
Episode 85: How Political Correctness & Self Censorship Erodes Freedom & Democracy_30 Seconds of Anything_Joanne Z. Tan
Mar 23, 2023
Episode 84: Ukraine War & World War III? Mass Shootings & Democracy_Interview of Notables & Influencers
Mar 01, 2023
Episode 83: Unique Value Proposition, Brand Positioning on LinkedIn
Feb 27, 2023
Episode 82: Rebrand, Brand Build, Brand Equity, Brand Management: Why & How, ROI - by 10 Plus Brand, Inc.
Feb 12, 2023
Episode 81: Best three Super Bowl Ads, 2023_rated by 10 Plus Brand
Feb 12, 2023
Episode 80: Excerpt from Joanne Z. Tan’s Memoir_”Who passed away?”
Feb 12, 2023
Episode 79: What is the ”Secret Sauce” for 10 Plus Brand to Win 36 Awards in 2023?
Feb 12, 2023
Episode 78: TikTok’s Censoring Americans, and what you can do about it_30 Seconds of Anything_Joanne Z. Tan_10 Plus Brand
Feb 04, 2023
Episode 77: Prince Harry’s Book Spare, is like a never ending Shakespeare tragedy_Joanne Z. Tan_10PlusBrand.com
Jan 13, 2023
Episode 76: Silicon Valley’s AI frenzy with Open AI, ChatGPT, DALL-E, ... and the future of writers, artists, marketing & human creativity
Jan 11, 2023
Episode 75: Elon Musk is ruining his own brand! - 30” of Anything_Joanne Z. Tan
Jan 08, 2023
Episode 74: Barbara Walters_Right In Your Face, but SO WHAT?_30 seconds of anything_Joanne Z. Tan_10PlusBrand
Jan 02, 2023
Episode 73: To be Creative is the Joy of Life_30 seconds of anything_Joanne Z. Tan_10 Plus Brand
Dec 29, 2022
Episode 72: Where does confidence come from?_30 Seconds of Anything_Joanne Z. Tan
Dec 29, 2022
Episode 71: Eat Chocolate AND Lose Weight_3 Secrets_by_Joanne Z. Tan_10 Plus Brand
Dec 28, 2022
Episode 70: Rating 6 famous American women
Dec 27, 2022
Episode 69: Meta’s Huge Loss and Apple’s Big Win in 2022_Business, Brand, and Marketing Strategies_by Joanne Z. Tan
Dec 05, 2022
Episode 68: ”Us vs. the Problems”, NOT ”Us vs. Them”_30 Seconds of Anything_by Joanne Tan_10PlusBrand
Oct 08, 2022
Episode 67: 8 Brand Elements for Businesses, Leaders, or Organizations_by Joanne Z. Tan
Oct 01, 2022
Episode 66: Together and Apart_a poem by Joanne Z. Tan
Oct 01, 2022
Episode 65:Queen Elizabeth’s ”4 Ds” Behind her 70 years’ Rule_30 Seconds of Anything_by Joanne Tan_10PlusBrand
Sep 09, 2022
Episode 64: What do Serena Williams, Michael Phelps, and Sports Superstars have in common? 30 Seconds of Anything_by Joanne Tan_10PlusBrand
Sep 03, 2022
Episode 63: New York City’s Red Light Zone & Brandeis University 40 years ago_excerpt 2, Joanne Tan’s Memoir
Aug 28, 2022
Episode 62: ”50 Dollars and a Tiger Balm: 40 Years in the US”, Introduction to a memoir by Joanne Tan
Aug 20, 2022
Episode 61: Is A Life Complete Without Another?_A Poem by Joanne Tan
Aug 18, 2022
Episode 60: Trump’s violation of the Espionage Act & the 7 Urgent Changes We Must Make ASAP
Aug 13, 2022
Episode 59: Nancy Pelosi Has Got Balls!_30 Seconds of Anything_by Joanne Tan_10PlusBrand
Aug 05, 2022
Episode 58: Recession? WHAT Recession? And 3 other topics: 6 Tips for Podcast SEO & Promotion; Summer Reading Book List, etc.
Jul 31, 2022
Episode 57: Term Limits for US Supreme Court Justices; Investigation & Impeachment of Justice Thomas & Other Perjurers
Jun 26, 2022
Episode 56: How to do more with less in brand marketing during inflation
Jun 20, 2022
Episode 55: How to Multiply EBITDA 4-20 Times with Brand Building and Brand Marketing
May 14, 2022
Episode 54: Will Smith’s Slap - What makes a man defend another woman? (And vice versa?) _ by 10 Plus Brand
Apr 05, 2022
Episode 53: 7 tips for making a brand video, by 10PlusBrand.com
Mar 27, 2022
Episode 52: Ukraine War and Americans’ Responsibilities
Mar 13, 2022
Episode 51: Joanne Z. Tan Interviews Jonathan Leidy on Building Young Men Mentally, Emotionally, Physically - _Interviews of Notables & Influencers
Mar 05, 2022
Episode 50: The Great Resignation - Quit Job? Change Career? What’s Next?
Mar 02, 2022
Episode 49: Super Bowl 2022 Best 3 TV Commercials
Feb 13, 2022
Episode 48: ”Secrets” for Investing in the stock market by Patrick Geddes, from $0 to $43 Billion - Interviews of Notables & Influencers
Jan 22, 2022
Episode 47: Joanne Z. Tan Interviews Rotten Tomatoes Co-founder on Creator Economy, Learn to Earn Education based on Web3 & NFT Metaverse - Interviews of Notables & Influencers
Jan 15, 2022
Episode 46: New Year Resolution_30 Seconds of Anything
Jan 06, 2022
Episode 45: Joanne Z. Tan Interviews Shawn Flynn on Networking and Podcasting_Interviews of Notables & Influencers
Dec 09, 2021
Episode 44: How to Rebrand - What did Facebook & Tiffany Do Wrong
Nov 29, 2021
Episode 43: Four Questions for Elon Musk: Science & Humanity, Life on Earth & Mars, Open Source Information Age, etc.
Nov 07, 2021
Episode 42: Interviews of Notables & Influencers - Celebrating 10th Interview in 2021
Oct 26, 2021
Episode 41: Joanne Z. Tan Interviews Kevin Surace on AI, Investing in Technology, America‘s Future, Broadway Shows_Interviews of Notables and Influencers
Oct 23, 2021
Episode 40: Joanne Z. Tan Interviews Michael Van Every on Real Estate Investment 2022 in CA - Where, What, Why, for Residential and Commercial Properties_Interviews of Notables and Influencers
Oct 06, 2021
Episode 39: Joanne Z. Tan‘s 2nd interview of Tim Draper on why Bitcoin will replace US Dollars in 30 years, what SEC and IRS should do with it__Interviews of Notables & Influencers
Oct 01, 2021
Episode 38: America‘s rebranding 20 years after 9/11_30 Seconds of Anything
Sep 11, 2021
Episode 37: Laboring on Labor Day - Get away from the internet, be your own brand!_30 Seconds of Anything
Sep 04, 2021
Episode 36: Why I Came to America 39 Years Ago - Be Your Own Brand, Pt. 2 of 3_30 Seconds of Anything
Aug 21, 2021
Episode 35: Jeopardy‘s ”Double” Jeopardy_30 Seconds of Anything
Aug 21, 2021
Episode 34: Nothing is ever too big to fail_Be your own brand, part 1 of 3_30 Seconds of Anything
Aug 17, 2021
Episode 33: More than 11 Olympic medals - how Allyson Felix became her own brand
Aug 14, 2021
Episode 32: It‘s a Small World_30 Seconds of Anything
Aug 04, 2021
Episode 31: Great Job Biles & Athleta!_30 Seconds of Anything
Aug 03, 2021
Episode 30: Antivax, Economy, Democracy - Warning signs!_30 Seconds of Anything
Jul 31, 2021
Episode 29: Character Counts_30 Seconds of Anything
Jul 29, 2021
Episode 28: What mindset is needed for winning Gold?_30 Seconds of Anything
Jul 25, 2021
Episode 27: A Unicorn Builds a Brand, Not Just a Book of Business - a masterclass by Joanne Z. Tan on Entrepreneurs on Fire
Jul 10, 2021
Episode 26: Can the social media “likes”, ”shares”, ”comments” increase a post‘s Google ranking? How is herd mentality related to popularity?
Jun 30, 2021
Episode 25: What do Anthony Bourdain, Nike, Apple, Tesla all have in common?
Jun 16, 2021
Episode 24: Crypto, Bitcoin, Elon Musk, Inflation, China & the US, Women...Tim Draper Interviewed by Joanne Z. Tan of 10 Plus Brand
Jun 04, 2021
Episode 23: Tim Draper, Elon Musk, Crypto - Why Joanne Z. Tan Will Interview Tim Draper, & Sample Questions
May 15, 2021
Episode 22: In today‘s competition fueled by technology, what makes a leading brand?
May 07, 2021
Episode 21: Leverage the Universe - the Extreme Micro of Brand Building (Pt. 2)
Apr 27, 2021
Episode 20: Joanne Z. Tan Interviews Julie Castro Abrams on Diversity, Women‘s Leadership, Bias, Women & Family_Interviews of Notables and Influencers
Apr 15, 2021
Episode 19: Leverage the Universe - the Ultimate Macro of Branding (Pt. 1 of 2)
Mar 20, 2021
Episode 18: LinkedIn behaviors - what‘re the good and bad LinkedIn Etiquette?
Mar 14, 2021
Episode 17: Joanne Z. Tan Interviews Steve Hoffman on What causes 90% startups to fail? - Interview of the notables and influencers
Mar 09, 2021
Episode 16: 10 Tips for Couples and the Lonely Hearts for Building A Loving Relationship - A Valentine Gift from 10 Plus Brand
Feb 14, 2021
Episode 15: Super Bowl 2021 Best Three TV Ads
Feb 07, 2021
Episode 14: The Two Party System, What was Behind the Capitol Insurrection, How to Defeat the 7-headed Monster (part 2)
Feb 01, 2021
Episode 13: Joanne Z. Tan Interviews Pat Salber on New Challenges for B2C websites Due to Google‘s Algorithm _ Interviews of Notables and Influencers
Jan 24, 2021
Episode 12: What caused the Insurrection - the Seven Headed Monster, Part 1, the Problems. By Joanne Z. Tan, 10PlusBrand.com
Jan 18, 2021
Episode 11: Joanne_Z.Tan Interviews Neal on Social Media Influencer Marketing_Interviews of Notables and Influencers
Dec 30, 2020
Episode 10: 5 Ways to be Our Own Better Angels - How to Talk Politics at Thanksgiving Without Hurting any Family Relationships
Nov 16, 2020
Episode 9: Brand, Culture, and Synergy - How Much Remote Working is Too Much?
Oct 24, 2020
Episode 8: In the digital age, ANYONE can be an ”influencer”, but what you need to do to be a real one?
Oct 22, 2020
Episode 7: LinkedIn Professional Branding and AI-enabled Digital Marketing
Oct 19, 2020
Episode 6: How to Connect Online to Get More Clients, Sales, & Opportunities
Sep 15, 2020
Episode 5: ”Business as usual” in the New Normal - how to stay calm and be helpful
Mar 25, 2020
Episode 4: Best 3 Super Bowl Ads 2020 - by Joanne Z. Tan,10PlusBrand.com
Feb 06, 2020
Episode 3: Short & Sweet Tips for Business Branding from Joanne Z. Tan_#1_Trust and Confidence
Jan 28, 2020
Episode 2: Your Brand‘s Best Friends can be Your Competitors and Collaborators
Aug 05, 2019
Episode 1: Brand Stories Are 60,000 Times More Powerful When Told with High Quality Videos
Jul 05, 2019