The Local Marketing Trends Podcast
By Gordon Borrell
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Image by Gordon Borrell
Category: Marketing
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Subscribers: 5
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Episodes: 143
Description
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
| Episode | Date |
|---|---|
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Jeff Warshaw's 'Alpha' Vision For Radio: Stop Cutting, Start Hiring
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May 12, 2025 |
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TV's Been Promising ATSC 3.0, But Where Is It?
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Apr 28, 2025 |
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Patch Latches onto AI to Supercharge its Local Expansion
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Mar 25, 2025 |
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Fatigued by Ads and Opinions, More Consumers Pony Up for Online Subscription 'Experience'
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Mar 03, 2025 |
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Mythbusters Tackle Media's 'Heavy' Investments, Digital Unprofitability, and Reliance on 'Local' Audiences
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Feb 17, 2025 |
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How KSL.com Became a Local Media 'Phoenix'
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Feb 03, 2025 |
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Whither Local TV? Checking in With Gray Media's Pat LaPlatney
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Jan 20, 2025 |
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The Dirty Little Secret to Exponential Growth in Sales
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Jan 06, 2025 |
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What 1,000 Local Advertisers Just Told Us (Good, Bad, AND Ugly)
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Dec 09, 2024 |
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Mastering Today's Media: Stop Gabbing, Cut the Fluff, Add 'Proof'
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Nov 25, 2024 |
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Madhive's Jim Wilson Talks About Small Fish in the CTV Stream, and His New Role with Audacy
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Nov 11, 2024 |
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Why Dozens of Buyers Have Been Snapping Up Newspapers
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Oct 28, 2024 |
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Local Content Goldmine Starts to Deliver (Even for Radio!)
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Oct 14, 2024 |
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Hyperlocal Site's 100-Year Plan: Help Local Businesses
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Sep 30, 2024 |
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Riegsecker Sees Local Media at an Inflection Point
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Sep 09, 2024 |
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Finally, Local Podcasting Might Be Catching On
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Aug 26, 2024 |
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Are Digital Marketing Services Worth Selling?
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Aug 12, 2024 |
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This Iconoclast Doesn't Mince Words on Today's Mass Media
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Jul 29, 2024 |
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Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix
|
Jul 15, 2024 |
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The Forgotten Goldmine in Email
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Jun 24, 2024 |
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Radio's New Leader Brings An Attitude To the Job
|
Jun 10, 2024 |
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Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun
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May 28, 2024 |
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TEGNA Finds a Set of AI Geniuses
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May 13, 2024 |
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How Young Adults Search Online for 'Local' Information Might Surprise You
|
Apr 29, 2024 |
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It's the Email, Stupid
|
Apr 16, 2024 |
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First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI
|
Apr 01, 2024 |
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Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'
|
Mar 18, 2024 |
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Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep
|
Feb 20, 2024 |
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Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media
|
Feb 12, 2024 |
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Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code
|
Feb 05, 2024 |
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Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'?
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Jan 22, 2024 |
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Picking on Prognosticators: 2024 Predictions Worth Dissin'
|
Jan 08, 2024 |
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We Come Bearing Gifts: Another Windfall for Local Media on the Horizon
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Dec 26, 2023 |
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News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative'
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Dec 11, 2023 |
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What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets
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Nov 27, 2023 |
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As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep?
|
Nov 13, 2023 |
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Wondering About the Profitability of Digital Sales
|
Oct 30, 2023 |
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Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google
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Oct 23, 2023 |
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Why 2024 is Likely to Be a Windfall Year for OTT Sales
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Oct 02, 2023 |
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Is Traditional Media Really Poised for a 'Comeback' in 2024?
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Sep 18, 2023 |
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Uh-Oh. The Deer Have the Guns
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Sep 04, 2023 |
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Final Analysis on A.I.: A Little Hype, a Lot to Learn, a Chance to Lead
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Aug 21, 2023 |
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Could A.I. Be 'More Profound Than Fire'? A.I.'s Master of Marketing Weighs In
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Aug 07, 2023 |
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Looking Back on 99 Episodes, Looking Forward to Clones Taking Over
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Jul 24, 2023 |
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Scripps CEO Squelches Distractions, Looks for Ad Rebound, Focuses on a 'North Star'
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Jul 10, 2023 |
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Robots at Fast-Food Restaurants, at Airport Gates . . . And Now Writing Ad Copy
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Jun 19, 2023 |
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Episode 97: Getting Smart Fast: What A.I. Means for Media & Advertising
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Jun 05, 2023 |
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Episode 96: Why 'All the Right Moves' Didn't Guarantee Knight Ridder's Digital Success
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May 08, 2023 |
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Episode 95: The Biggest Content Opportunity of All
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Apr 24, 2023 |
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Episode 94: 'Antenna Man' Plays David to Goliaths of Broadcasting
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Apr 10, 2023 |
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Episode 93: Saga Suddenly Gets Serious About Digital
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Mar 27, 2023 |
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Episode 92: GenZ News Consumers Have Some Advice: Cut to the Chase
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Mar 13, 2023 |
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Episode 91: Time to Rethink Re-Selling Commoditized SEM, Banners, & OTT?
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Feb 27, 2023 |
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Episode 90: Publishers Could Find a Fortune in Losing Cookies
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Feb 13, 2023 |
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Episode 89: Wither TV Ad Budgets? Dave Morgan Utters Fearful F-Word
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Jan 31, 2023 |
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Episode 88: We Didn't Attend CES-a-palooza, But We Found Two Smart Guys Who Did
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Jan 17, 2023 |
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Episode 87: Who's Gonna Help SMBs Feed the Content Monsters They Created?
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Jan 03, 2023 |
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Episode 86: Jeff Warshaw Weighs In On Audacy, iHeart, & Another Run at Cumulus
|
Dec 05, 2022 |
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Episode 85: The Gears That Will Drive Local Advertisers to Buy in 2023
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Nov 22, 2022 |
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Episode 84: How Local Advertising Will Change in 2023, and a New Opportunity in OTT
|
Nov 07, 2022 |
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Episode 83: Local Media Made 'Every Mistake' Over 2 Decades, But Here's a Chance to Gain it All Back
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Oct 24, 2022 |
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Episode 82: Defying Gravity, Local Business Publishers Enjoy One Rich Niche
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Oct 10, 2022 |
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Episode 81: Washington Post Exec: Rise of Remote Workers Benefits Local Media
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Sep 26, 2022 |
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Episode 80: CEO Has a Vision of How Gannett Will Emerge as a Survivor in 10 Years
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Sep 12, 2022 |
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Episode 79: iHeart Bob Pittman Offers His Vision for Radio in 2032
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Aug 29, 2022 |
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Episode 78: Envisioning the Future, Clear Channel CEO Sees Brilliant Lights
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Aug 15, 2022 |
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Episode 77: Hearst's Jordan Wertlieb Weighs In On What 2032 Holds for TV
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Aug 01, 2022 |
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Episode 76: Now Here's a Challenge: What Does a Newspaper Company Look Like in 2032?
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Jul 18, 2022 |
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Episode 75: NAB's LeGeyt Takes the 10-year Challenge: How Will AM/FM Stations & Local TV Make it to 2032?
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Jul 04, 2022 |
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Episode 74: 10-Year Challenge, Part II: Another CEO Weighs in With His Vision for 2032
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Jun 20, 2022 |
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Episode 73: CEO Perry Sook Weighs in on Nexstar's Path to 2032
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Jun 06, 2022 |
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Episode 72: The Secret to Radio's Immortality
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May 16, 2022 |
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Episode 71: Newspapers' Digital Stumble ... Could Podcasting Be A Cure?
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May 02, 2022 |
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Episode 70: What's In YOUR Market? (It Could Be A Lot More Than You're Thinking)
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Apr 18, 2022 |
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Episode 69: How Smart Are You About Advertising?
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Apr 04, 2022 |
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Episode 68: Unlikely TikTokkers: How A Christian Radio Group is Mastering Influence Marketing
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Mar 21, 2022 |
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Episode 67: Influencers In Every Market (Some With Bigger Audiences Than Your Local TV Station)
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Mar 07, 2022 |
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Episode 66: The Other Side of 'The Great Resignation'
|
Feb 07, 2022 |
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Episode 65: Graham's Incoming CEO Weighs in on Becoming a 'Digital First' TV Group
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Jan 24, 2022 |
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Episode 64: 2022 May Be a Do-Or-Die Year for Old-Style Agencies & Media Cos.
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Jan 10, 2022 |
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Episode 63: Servant Selling Breeds Success
|
Dec 27, 2021 |
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Episode 62: 'Tis the Season to Make Predictions
|
Dec 14, 2021 |
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Episode 61: Underdog DuJuan McCoy May Be Building the TV Station of the Future
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Nov 30, 2021 |
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Episode 60: Beware! Here Come Those 20-Something Marketers
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Nov 16, 2021 |
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Episode 59: Auto Advertising Gets Wonky
|
Nov 01, 2021 |
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Episode 58: Why It's Suddenly So Hard to Recruit Sales Reps
|
Oct 18, 2021 |
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Episode 57: With Half of Local Ad Buyers Now Using DIY, Will Sales Reps Become Obsolete?
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Oct 04, 2021 |
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Episode 56: Patch Maintains Growth and Profitability, & May Be Poised for Expansion
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Sep 20, 2021 |
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Episode 55: The Most Profitable Digital Services (And How to Price Them)
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Sep 06, 2021 |
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Episode 54: Newspapers Step Up Their Transformation Game
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Aug 23, 2021 |
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Episode 53: Radio's Digital Mojo
|
Aug 09, 2021 |
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Episode 52: Ad Buyers Have Spoken: It's the Email, Stupid!
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Jul 26, 2021 |
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Episode 51: Are Digital Agencies Doomed to be Boutiques, or Can They Be Scaled for Growth?
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Jul 12, 2021 |
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Episode 50: Digital Agencies, Part III: Are Agencies the End Game for Media Companies?
|
Jun 21, 2021 |
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EPISODE 49: Digital Agencies, Part II: How Three Successful Agencies Made It Work
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Jun 07, 2021 |
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Episode 48: Digital Agencies, Part I: Were Media-Borne Agencies a Bad Idea?
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May 24, 2021 |
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Episode 47: Dealing in Distractions: Strangling Time Bandits, Staying Focused, & Finding Value in Clarity
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May 10, 2021 |
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Episode 46: Hitting REORG on Digital: A Big Shift for the Nation's Largest Local TV Company
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Apr 26, 2021 |
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EPISODE 45: Are Digital Services Worth the Trouble?
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Apr 12, 2021 |
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Episode 44: Yoga in Alabama, MLB on YouTube, Squishmallows, and, oh yeah, Record Retail Sales
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Mar 29, 2021 |
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Episode 43: Brace Yourself: 2021's Latest Local Ad Forecast Has Some Twists
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Mar 15, 2021 |
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Episode 42: Why Streaming Video Is So Hot for Local Businesses
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Mar 01, 2021 |
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EPISODE 41: Can 'Radio' Survive the Future? We Worry, But RAB's Erica Farber Sees Metamorphosis
|
Feb 15, 2021 |
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EPISODE 40: Prepping for the 2021 Advertising Springboard, and the Future of Events, According to Peter Newton
|
Feb 01, 2021 |
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Episode 39: Local Media's Big Pivot
|
Jan 18, 2021 |
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Episode 38: Whither Local TV?
|
Jan 04, 2021 |
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Episode 37: Good Riddance 2020! Reflections on Our Bizarre Year
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Dec 21, 2020 |
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Episode 36: What Would Bezos Do? Don Graham Reflects on Lessons from Selling The Washington Post
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Dec 07, 2020 |
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Episode 35: Stunning News, Staggering Facts, and Bombshells from a New Poll of Local Ad Buyers
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Nov 23, 2020 |
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Episode 34: Jim Doyle Looks Back: Getting Thrown Out of His First Sales Call, Losing $1 million, and Lessons from Kodak
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Nov 09, 2020 |
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Episode 33: Feeding the Monster: How Content Marketing Fuels Growing 'Owned' Media Demand
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Oct 26, 2020 |
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Episode 32: Ad Agencies' COVID Remix: Big Love for OTT & Social Media
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Oct 12, 2020 |
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Episode 31: She's Baaaack... 'Smartypants' Weighs In On Media's Outrageous Claims
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Sep 28, 2020 |
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Episode 30: The Rise of Content Marketing, & Breathing New Life Into Obituaries
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Sep 14, 2020 |
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Episode 29: Taylor Swift, Eminem, & SMBs: Vevo's Plan to Partner With Local Media
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Aug 31, 2020 |
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Episode 28: How Out-of-Home Is Morphing Into a Powerful 'Broadcast' Medium
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Aug 17, 2020 |
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Episode 27: Why SMBs Ain't Buyin' Big-Brands' Facebook Boycott, and a Promising 'Local' Ecommerce Strategy in Pittsburgh
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Aug 10, 2020 |
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Episode 26: With Circulars at a Tipping Point, How Will Newspapers Support Local Journalism?
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Jul 21, 2020 |
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Episode 25: As Ad Market Recovers, OTT and Political Hold the Most Hope for 2020
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Jul 06, 2020 |
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Episode 24: 51 Webinars, 12,000 Ad Buyers, 2 Big Ahas
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Jun 23, 2020 |
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EPISODE 23: Corey's Crystal Ball on 2020 Advertising, & Why SMBs Are Rushing to 'Shopify' Themselves
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Jun 08, 2020 |
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Episode 22: Media's 'Survival of the Fittest' Scenario Comes True -- And Why TV Is Immune
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May 26, 2020 |
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Sappy Messaging and Warning Signs: COVID-19's Effect on Marketing
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May 11, 2020 |
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Episode 20: A Grand Reopening or Bland Reopening for Local Businesses?
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Apr 27, 2020 |
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EPISODE 19: There's No Hand-Wringing Among the Masters of Local Marketing
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Apr 13, 2020 |
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EPISODE 18: CRISIS MARKETING: WHY 'IDEAS' ARE THE NEW CURRENCY
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Mar 30, 2020 |
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Episode 17: Biggest WOWs from #BorrellMiami2020 Conference
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Mar 16, 2020 |
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Episode 16 - OTT & Targeted TV: A Massive 'Green Field' of Opportunity
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Mar 02, 2020 |
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EPISODE 15 - Amazon's Inevitable Entry into Local Marketing
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Feb 17, 2020 |
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Episode 14: Brace Yourself -- 'The Golden Age of Video' Is Arriving, Says New Comscore CEO
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Feb 03, 2020 |
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Episode 13: Tough Lessons on Transformation from a Guy in the Hotseat - Thryv CEO Joe Walsh
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Jan 20, 2020 |
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Episode 12: Those Whippersnapper Millennials Are Making Content the New Advertising
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Jan 06, 2020 |
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EPISODE 11: 'The Most Quoted Man In Advertising' Tips His Hand on Media's Future
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Dec 09, 2019 |
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EPISODE 10: Giving Thanks for Goofy Things the Media Industry Does (Makes Great Podcast Fodder)
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Nov 25, 2019 |
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Episode 9: Fat Thanksgiving Newspapers, the Amazon Boogeyman, and Why You Should Be Thinking About Weed
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Nov 11, 2019 |
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Episode 8: TV Takes On Digital: 'Our Impressions Are Better Than Yours'
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Oct 28, 2019 |
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EPISODE 7: Disruption Expert Clark Gilbert Gets Frank About The Fate of Print & Broadcast Media
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Oct 14, 2019 |
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Episode 6: Is the Future of Local Broadcast TV Troubling or Exciting? Plus, What CEO Perry Sook Says Nexstar Will Look Like in 2025
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Sep 30, 2019 |
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Episode 5: Why the Oldest Ad Medium On Earth Continues to Grow
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Sep 16, 2019 |
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Episode 4: A Smarty Pants Ad-Buyer Weighs In On What Doesn't Work Anymore
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Sep 03, 2019 |
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Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining
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Aug 19, 2019 |
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Episode 2: The State of Email Marketing
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Aug 05, 2019 |
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Episode 1: The Fate of Newspapers, the Future of Podcasting, & Other Marketing Grist
|
Jul 16, 2019 |