Podcast Advertising Playbook
By Heather Osgood
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Category: Marketing
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Episodes: 208
Description
This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.
| Episode | Date |
|---|---|
|
Driving Innovation in Podcast Advertising with Greg Glenday of Acast
|
Oct 22, 2025 |
|
The Problem with Category-Based Ad Buying
|
Oct 15, 2025 |
|
Unlocking Programmatic Potential with AI
|
Oct 08, 2025 |
|
Growing Your Audience: The Power of Cross-Promotion
|
Sep 24, 2025 |
|
Creating for Kids: Why Video Matters for Young Audiences
|
Sep 10, 2025 |
|
Inside Talent Development
|
Aug 20, 2025 |
|
Sound Decisions: How Creative Testing Elevates Podcast Advertising
|
Aug 06, 2025 |
|
Beyond the Feed: How Influencer Marketing is Shaping Podcast Advertising
|
Jul 23, 2025 |
|
The Big 2-0-0: Highlights, Hits, and Hot Takes from the Playbook Archives
|
Jul 09, 2025 |
|
From PR to Podcasting
|
Jun 25, 2025 |
|
Using Ads to Monetize Your Podcast
|
Jun 11, 2025 |
|
Cracking Multiformat Success
|
May 28, 2025 |
|
Community Is the New Currency
|
May 14, 2025 |
|
Forever Dog Unleashed: Simulcasts, Sets, and Star Power
|
Apr 30, 2025 |
|
Love Is Blind, But Ads Shouldn’t Be – A Podcast Advertising Playbook Special
|
Apr 23, 2025 |
|
Rewriting the Podcast Ad Playbook with Hetal Patel of iHeartMedia
|
Apr 16, 2025 |
|
Ad It Up: Podcasting with the IAB
|
Apr 09, 2025 |
|
Inside the Calm: Kirk Martin on Podcasting, Growth & Sponsorships
|
Mar 26, 2025 |
|
From Wonder to Acast: Where Branded Content is Headed Next
|
Mar 19, 2025 |
|
Scaling Smarter: The Next Phase of Podcast Advertising
|
Mar 12, 2025 |
|
Podcasting, Profits & the Power of Audiencelift
|
Feb 26, 2025 |
|
From Curation to Community: How Podcasts Grow with Arielle Nissenblatt
|
Feb 19, 2025 |
|
The Podcasting Crystal Ball: James Cridland on Industry Shifts, Metrics & What’s Next
|
Feb 12, 2025 |
|
The Sound of Trust: Inside NPM's Approach to Podcast Advertising
|
Jan 29, 2025 |
|
Behind the Mic with Andrew Giancola
|
Jan 22, 2025 |
|
Building Authentic Connections: Podcast Advertising, Trends, and Strategy
|
Jan 15, 2025 |
|
The Future of Podcast Advertising: Insights from Lex Friedman
|
Jan 08, 2025 |
|
Brand Safety in Podcasts: Risks, Trust & Ethical Challenges
|
Dec 11, 2024 |
|
Adventures in Ads: Behind the Scenes with an Ad Delivery Specialist
|
Nov 27, 2024 |
|
Spot On: How Ad Placement & Transparency Are Shaping Podcasting’s Future
|
Nov 20, 2024 |
|
Podcasting 101: The Ultimate Beginner's Guide for Brands
|
Nov 13, 2024 |
|
The AI Revolution: Ads, Ethics, and the Road Ahead
|
Nov 06, 2024 |
|
From Frenemies to Podcast Pioneers
|
Oct 23, 2024 |
|
Talking Shop with Veritone One
|
Oct 16, 2024 |
|
Unpacking Podscribe's Quarterly Benchmark Report
|
Oct 09, 2024 |
|
Unlocking Success: Audacy’s Podcast Playbook & Ad Strategies
|
Sep 25, 2024 |
|
It's All About Audio
|
Sep 18, 2024 |
|
Roster Highlight: Jimmy Pardo of Never Not Funny
|
Sep 11, 2024 |
|
Podcast Movement 2024 Rewind
|
Aug 28, 2024 |
|
A Peek Behind the Curtain: Team Spotlight
|
Aug 21, 2024 |
|
Podcasts in the Era of Digital Transformation
|
Aug 14, 2024 |
|
Mini Masterclass: Tracking Those Results
|
Jul 31, 2024 |
|
Mini Masterclass: Talking Points & CTAs
|
Jul 24, 2024 |
|
Mini Masterclass: Target Like A Pro
|
Jul 17, 2024 |
|
Mini Masterclass: Before The Campaign
|
Jul 10, 2024 |
|
Different Ad Buys Belong In Different Buckets
|
Jun 26, 2024 |
|
Share Of Voice, Episodic Separation, & Ad Load
|
Jun 19, 2024 |
|
Don’t Judge a Podcast By Its Cover
|
Jun 12, 2024 |
|
It’s All Content Driven
|
May 29, 2024 |
|
Exclusivity & Good Ad Reads
|
May 22, 2024 |
|
IAB’s Podcast Advertising Revenue Report
|
May 15, 2024 |
|
What Even Is A Podcast Anymore?
|
May 08, 2024 |
|
The Power of Simulcasting
|
Apr 24, 2024 |
|
A Discussion of Programmatic Ads at SXSW
|
Apr 17, 2024 |
|
Branded Podcasts & Simulcasting
|
Apr 10, 2024 |
|
YouTube Viewership & Pixel-Based Attribution
|
Mar 27, 2024 |
|
Bottom of Funnel Podcast Advertising
|
Mar 20, 2024 |
|
YouTube & The Future of Podcasting
|
Mar 13, 2024 |
|
Targeting A Broad Audience
|
Feb 28, 2024 |
|
Fostering Successful Partnerships
|
Feb 21, 2024 |
|
You Should Be Gifting Your Hosts Samples
|
Feb 14, 2024 |
|
An Introduction to Buying Podcast Ads
|
Jan 31, 2024 |
|
The Ins and Outs of Programmatic Advertising
|
Jan 24, 2024 |
|
How To Succeed With Podcast Advertising
|
Jan 17, 2024 |
|
A 2023 Podcasting Recap
|
Dec 27, 2023 |
|
Podcast Ads Need A Human Touch
|
Dec 20, 2023 |
|
It’s Time To Be Transparent
|
Dec 13, 2023 |
|
Let’s Talk About Frequency Capping
|
Nov 29, 2023 |
|
Podcasts & PR 101
|
Nov 22, 2023 |
|
How To Build A Better Campaign
|
Nov 15, 2023 |
|
Sports Podcasting On A National Level
|
Nov 08, 2023 |
|
2023 Predictions Revisited
|
Oct 25, 2023 |
|
The Increase of Dynamic Creative Optimization
|
Oct 18, 2023 |
|
YouTube And Its Impact On Podcasting
|
Oct 11, 2023 |
|
Does (Audience) Size Actually Matter?
|
Sep 27, 2023 |
|
Mastering Long-Term Advertiser Relationships
|
Sep 20, 2023 |
|
A Deep Dive Into Buyer Perception
|
Sep 13, 2023 |
|
Let’s Talk About Podcast Movement
|
Sep 06, 2023 |
|
Crafting A Cohesive Advertising Campaign
|
Aug 23, 2023 |
|
Podcast Ads & Scalability
|
Aug 16, 2023 |
|
The Right Partnerships Increase Brand Loyalty
|
Aug 09, 2023 |
|
The Basics of Starting a Campaign
|
Jul 26, 2023 |
|
Podcasting is Under Construction
|
Jul 19, 2023 |
|
Prioritizing Brand Sustainability
|
Jul 12, 2023 |
|
Utilizing a Niche Audience
|
Jun 28, 2023 |
|
It's All About the Data
|
Jun 21, 2023 |
|
Podcast Advertising on a Global Scale
|
Jun 14, 2023 |
|
NPR Style Ads
|
May 24, 2023 |
|
IAB’s 2023 Podcast Ad Revenue Report
|
May 17, 2023 |
|
Avoid Advertiser Fatigue
|
May 10, 2023 |
|
Podcast Advertising is Influencer Marketing
|
Apr 26, 2023 |
|
Get Excited About Your Ads
|
Apr 19, 2023 |
|
Getting Thoughtful With Ad Formats
|
Apr 12, 2023 |
|
Your 2023 Podcast Movement Recap
|
Mar 22, 2023 |
|
A Guide To Pixel Tracking
|
Mar 15, 2023 |
|
Do You Have Too Many Podcast Ads? w/ Gabriel Soto
|
Mar 08, 2023 |
|
The Podcast Industry Is Changing
|
Mar 01, 2023 |
|
Approach Your Next Campaign w/ Confidence ft. Brittany Bernado
|
Feb 22, 2023 |
|
Your 2023 Podfest Recap w/ Nick Gryniewicz
|
Feb 15, 2023 |
|
Constructing a Good Ad w/ Lindsay Graham
|
Feb 08, 2023 |
|
Do Podcasts Have a Privacy Issue? w/ Jordan Bentley
|
Jan 25, 2023 |
|
Podcasts Can’t Survive Without Diversity w/ Tangia Al-awaji Estrada
|
Jan 18, 2023 |
|
An Audio Revolution w/ Jay Green
|
Jan 11, 2023 |
|
A True Native Media Deep Dive w/ Nick Gryniewicz
|
Dec 21, 2022 |
|
The World of Programmatic Ads w/ Rockie Thomas
|
Dec 07, 2022 |
|
You Can’t Have Back-to-Back Ads w/ Thomas Mancusi
|
Nov 23, 2022 |
|
Content Alignment and How It Impacts Advertising Results with Ame Fuhlbruck
|
Nov 09, 2022 |
|
Lookalike Audiences and Building Campaigns with James Ingrassia
|
Oct 26, 2022 |
|
6 Podcast Advertising Trends To Watch 2022
|
Oct 12, 2022 |
|
Essential Tips and Tricks for Brand Advertisers in Podcasting
|
Sep 28, 2022 |
|
Dark Social Has Transformed The Buyer's Journey with Chris Walker
|
Sep 14, 2022 |
|
2022 Podcast Movement Highlights and Exciting News
|
Sep 07, 2022 |
|
Why is Brand Safety A Hot Topic In Podcast Advertising?
|
Aug 31, 2022 |
|
Here’s Why You Need A Brand Audio Strategy
|
Aug 17, 2022 |
|
What 17 Years of Podcast Advertising Taught Me With Todd Cochrane
|
Aug 03, 2022 |
|
Brands and Podcasters Legal Rights with Gordon Firemark
|
Jul 20, 2022 |
|
Are Your Podcast Ads Working? Jeff Vidler Talks Podcast Advertising Research
|
Jul 06, 2022 |
|
Small Podcasts Have A Shot At Podcast Advertising
|
Jun 22, 2022 |
|
IAB Podcast Advertising Revenue Study Reaction (2021)
|
Jun 08, 2022 |
|
Do Companies Need A Branded Podcast? Featuring Graham Brown
|
May 26, 2022 |
|
Brand Suitability In Podcasting with Ad Results Media
|
May 11, 2022 |
|
How RedCircle Connects Brands and Podcasters
|
Apr 27, 2022 |
|
We Want Transparency In Podcast Advertising with Marty Michael
|
Apr 13, 2022 |
|
How Brands Scale Their Podcast Influence with Todd Gallet
|
Mar 30, 2022 |
|
Podcast Advertising Needs To Be Easier To Buy and Scale
|
Mar 16, 2022 |
|
Why Programmatic Podcast Ads Are Good For Podcasting
|
Mar 02, 2022 |
|
Podcast Advertising Advice From Ray Harkins at iHeartRadio
|
Feb 16, 2022 |
|
Podcast Advertising From An Agency Perspective With Glenn Rubenstein
|
Feb 02, 2022 |
|
How to Create High Converting Ads With Stew Redwine
|
Jan 19, 2022 |
|
How To Secure Long-Term Podcast Advertising Partnerships
|
Jan 05, 2022 |
|
Podcasting And The Social Audio Ecosystem With Steve Olsher
|
Dec 22, 2021 |
|
2022 Podcast Trends and Predictions with Sam Sethi
|
Dec 08, 2021 |
|
Fatima Zaidi Is Elevating Branded Podcasts
|
Nov 24, 2021 |
|
How Organifi Uses Podcast Advertising To Drive Sales
|
Nov 10, 2021 |
|
The Inside Scoop With Bryan Barletta (What's Happening In Podcasting?)
|
Oct 27, 2021 |
|
Let's Talk: The Growth In Podcast Technology
|
Oct 14, 2021 |
|
Understanding Podcast Audience Measurements with Triton Digital
|
Sep 29, 2021 |
|
Answering Marketers Questions About Podcast Advertising
|
Sep 15, 2021 |
|
A Deep Dive Into The Pricing of Podcast Ads
|
Sep 01, 2021 |
|
My Highlights From Podcast Movement 2021
|
Aug 18, 2021 |
|
What Podcast Ad Lengths Are The Most Effective?
|
Aug 04, 2021 |
|
Füm Makes Podcast Advertising A Top Priority Marketing Channel
|
Jul 21, 2021 |
|
Podcast Advertising: 2021 Mid-Year Predictions And Trends
|
Jul 07, 2021 |
|
Understanding Podcast Attribution with Podsights
|
Jun 23, 2021 |
|
How Helix Sleep Makes Podcast Advertising A Success
|
Jun 16, 2021 |
|
How Advertising Agency, Veritone One, Leverages Dynamic Ad Insertion
|
Jun 09, 2021 |
|
5 Ways To Buy Podcast Ads For Your Business
|
Jun 02, 2021 |
|
How To Prepare A Podcast Ad Campaign Budget
|
May 26, 2021 |
|
8 Tips For Building Effective Podcast Ad Campaigns
|
May 19, 2021 |
|
Expert Advice About Creating Effective Branded Podcasts
|
May 12, 2021 |
|
Podcast Advertising Is Reaching The Unreachable On-Demand Generation
|
Apr 28, 2021 |
|
3 Podcast Advertising Examples That Generate Revenue
|
Apr 21, 2021 |
|
Podcasters: The New Influencer For Brands
|
Apr 15, 2021 |
|
5 Reasons This Podcast Sponsorship Campaign Lost
|
Apr 08, 2021 |
|
Breaking Down Key Podcast Advertising Statistics
|
Apr 01, 2021 |
|
The Podcast Industry: A Viable Option For Investors
|
Mar 25, 2021 |
|
4 Ways Hosting Providers Affect Podcast Ad Campaigns
|
Mar 18, 2021 |
|
Answering Advertisers Questions About Podcast Advertising
|
Mar 11, 2021 |
|
Podcast Programmatic Ads Explained By Industry Expert
|
Mar 04, 2021 |
|
Podcast Advertising Best Practices For Marketers
|
Feb 25, 2021 |
|
Finding Podcasts To Advertise On Got A Lot Easier With Podchaser
|
Feb 18, 2021 |
|
How Podcast Advertising Will Influence The Future Of Audio
|
Feb 11, 2021 |
|
Industry Expert Examines The Changes In Podcast Advertising
|
Feb 04, 2021 |
|
Podcast Guesting Advice From An Expert Pod-Matcher
|
Jan 28, 2021 |
|
This Podcast 3X'd Their Revenue In 12 Months With One Change
|
Jan 21, 2021 |
|
How ThoughtLeaders Uses YouTube To Help Advertisers Sell On Podcasts
|
Jan 14, 2021 |
|
Podcast Industry Discussion With Veteran Podcaster, Evo Terra
|
Jan 07, 2021 |
|
This One Thing Sets Podcast Advertising Apart From Other Marketing Channels
|
Dec 31, 2020 |
|
How To Improve Podcast Ad Results By Diversifying Genres
|
Dec 24, 2020 |
|
How Does Podcast Advertising Work and Why is it Effective?
|
Dec 17, 2020 |
|
This Is How You Sell Your Book Using Podcast Advertising
|
Dec 10, 2020 |
|
A Breakdown Of Four Types of Podcast Ads
|
Dec 03, 2020 |
|
Take A Peek Behind The Podcast Analytics Curtain with Cameron Hendrix
|
Nov 26, 2020 |
|
4 Reasons Why Marketers Are Migrating To Podcast Ads
|
Nov 19, 2020 |
|
Podsights: The Growth And Future Of Podcast Attribution
|
Nov 12, 2020 |
|
Live Stream: Podcast Industry News With Rob Greenlee, Libsyn
|
Nov 05, 2020 |
|
4 Different Ways To Find Podcasts To Advertise With
|
Oct 29, 2020 |
|
The Nuances And Peculiarities Of Podcast Advertising with Krystina Rubino
|
Oct 22, 2020 |
|
7 Biggest Trends To Watch In Podcast Advertising Right Now
|
Oct 15, 2020 |
|
Ad Tech in Podcasting: How It Affects Listener Tracking, Privacy Laws, and Brand Safety With Bryan Barletta
|
Oct 08, 2020 |
|
Diving Into Podcast Data With Johnny Dinkel From LaunchPod Media
|
Oct 01, 2020 |
|
Why The Speed Of Podcast Advertising Is Different And Why It Works Better Than Other Ads.
|
Sep 24, 2020 |
|
Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is Best For You?
|
Sep 17, 2020 |
|
Don't Just Use Apple Podcasts To Find Shows To Advertise On. Do This Instead For Better Success.
|
Sep 10, 2020 |
|
New Distribution Issues Could Have A Negative Affect On Podcasts, Podcast Ads, And Their Listeners
|
Sep 03, 2020 |
|
Audience Size Matters, But These 5 Other Metrics Matter More. Here's What You Need To Know.
|
Aug 27, 2020 |
|
The Podcast Advertising Industry Is Trending Right Now. Here's Why Your Brand Should Get On Board
|
Aug 20, 2020 |
|
Stop Wasting Time. Use These 5 Quick Tips To Create Quality Podcast Ads That Convert
|
Aug 13, 2020 |
|
Podpage: The Website Solution For All Non-Tech Podcasters
|
Aug 06, 2020 |
|
My Five Essential Tips For Newbies In The Podcast Advertising Space. Get It Right The First Time
|
Jul 30, 2020 |
|
Podcast Advertising Shows More Resilience Than Other Advertising Despite A Global Pandemic
|
Jul 23, 2020 |
|
The 6 Worst Pieces Of Advice About Podcast Advertising That You Should Never Follow
|
Jul 16, 2020 |
|
Why These 7 Die Hard Rules Will Result In High Podcast Advertising Conversions
|
Jul 09, 2020 |
|
Ad placement in a podcast episode is crucial to your advertising success. Here's how to do it best
|
Jul 02, 2020 |
|
Secrets About Who Is Listening To Podcasts And How To Select The Correct Ones To Advertise Your Brand On
|
Jun 25, 2020 |
|
Who Is Making The Millions Of Podcasts That Are Available Today?
|
Jun 18, 2020 |
|
Do Podcast Advertising Right By Understanding The Different Types Of Podcast Ads
|
Jun 11, 2020 |
|
Common Challenges About Podcast Ad Tracking We Will Clarify To Get You Better Results Immediately
|
Jun 04, 2020 |
|
Transform From Amateur To Professional Podcast Guest That Gets Repeat Invites With These 5 Easy Tips
|
May 28, 2020 |
|
Podcast Pricing: The easiest way to make it work for you with dynamic or embedded ads
|
May 21, 2020 |
|
Everything You Need To Know To Create Podcast Ad Campaigns That Convert
|
Feb 03, 2020 |
|
Host-Read Dynamic Insertion Ads Versus Embedded Ads
|
Jan 13, 2020 |
|
Is Podcast Advertising Influencer Marketing?
|
Sep 30, 2019 |
|
The Art of Successful Podcast Advertising
|
Sep 09, 2019 |
|
Small Business and Podcast Advertising - Should you be doing it?
|
Aug 26, 2019 |
|
How to Advertise on a Podcast with a Small Budget
|
Jul 16, 2019 |
|
Need Advice? An In-Depth Look at Podcast Advertising
|
Jul 16, 2019 |
|
Podcast Advertising - Turning Obstacles into Opportunities
|
Jul 16, 2019 |