Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Episode | Date |
---|---|
197 Tesla Cybertruck: A Masterclass in Lightning Strike Marketing with Eddie Yoon
|
Mar 27, 2024 |
196 Marketing The Problem, Not Your Solution
|
Mar 20, 2024 |
195 From Category Contenders to Category Kings with Al Ramadan
|
Mar 13, 2024 |
194 How Important Is Framing, Naming, and Claiming A Problem? | Pirates Perspective
|
Mar 06, 2024 |
193 Your Biggest Competition Is Thinking You Have Competition
|
Feb 28, 2024 |
192 Stop Trying to Fit In!
|
Feb 21, 2024 |
191 Gemini Can Testify It’s A Bland Rebrand!
|
Feb 14, 2024 |
190 How To Have A Legendary Career In Marketing with Ryan Alford of The Radcast
|
Feb 07, 2024 |
189 The Big Distribution Lie
|
Jan 31, 2024 |
188 A Wish for Different in 2024
|
Dec 18, 2023 |
187 How To Become A Category Pirate | Christopher Lochhead on Lenny’s Podcast with Lenny Rachitsky
|
Oct 25, 2023 |
186 Israel: War in “Startup Nation”
|
Oct 12, 2023 |
185 Where Is Consumer Spending Heading? | Pirates Perspective
|
Sep 20, 2023 |
184 Building Your Digital Reputation with Josh Greene, CEO of The Mather Group
|
Sep 06, 2023 |
183 What Barbie Can Teach Tech CEOs About Marketing
|
Aug 16, 2023 |
182 Is Twitter’s Rebrand to X a Category Design Play? | Pirates Perspective
|
Aug 02, 2023 |
181 My First Year As A Category Designer with Mike Bruno of Play Bigger
|
Jul 26, 2023 |
180 How Important is Framing, Naming, & Claiming a Problem? | Pirates Perspective
|
Jun 28, 2023 |
179 Why Do Some Companies Ship Products And Very Few Category Design Markets? | Pirates Perspective
|
Jun 21, 2023 |
178 Apple’s New Category Design & Why(almost) No One Got It
|
Jun 07, 2023 |
177 Should My Category Name Be Relevant And Relatable? | Pirates Perspective
|
May 31, 2023 |
176 How AI Changes Startups, Entrepreneurship & Venture Capital with Mike Maples Jr. of Floodgate
|
May 24, 2023 |
175 Elon Musk’s New Category Design For Twitter: Will it work?
|
Apr 28, 2023 |
174 CFO To CMO (tough times) Conversation
|
Apr 19, 2023 |
173 Untold lessons from the SVB bank run | Christopher Lochhead on Starting Greatness with Mike Maples Jr.
|
Apr 12, 2023 |
172 The New Way To Create Content & Code
|
Apr 05, 2023 |
171 Why Treating Your Creative Marketing Like It’s Not Tied To Revenue Will Get You More Revenue | Christopher Lochhead on Modern Startup Marketing Podcast with Anna Furmanov
|
Mar 29, 2023 |
170 Silicon Valley: What Happened & What People Are Confused About
|
Mar 13, 2023 |
169 Silicon Valley & 5 Crisis Marketing / Communications Principles
|
Mar 12, 2023 |
168 Career Considerations for Technology / Startup Professionals, Category Designers & Pirates
|
Mar 08, 2023 |
167 The Monster Category Battle: OpenAI & Microsoft vs Google
|
Feb 22, 2023 |
166 Why The Future Belongs To Intellectual Capitalists on Cloud Wars Live
|
Feb 13, 2023 |
165 16 Learnings From Marketing Legend George Lois
|
Nov 30, 2022 |
164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard
|
Nov 16, 2022 |
Pause for Democracy
|
Nov 07, 2022 |
163 How To Think Like A Category Designer | Category Pirates
|
Oct 26, 2022 |
162 PR / Communications: A Very Different Point-of-View
|
Oct 14, 2022 |
161 Adobe is Smart & Wall Street is Dumb: Why the $60B Figma Acquisition is Legendary Category Design
|
Sep 28, 2022 |
160 The Content Pyramid: 5 Levels of Becoming a Legendary Writer, Creator, & Thought Leader
|
Sep 21, 2022 |
159 Successful or Useful?: Learning from Drucker
|
Sep 07, 2022 |
158 Crossing the Chasm & 22 Immutable Laws of Marketing: Through the Category Lens with Matt Johnson of the One Book That Changed My Life Podcast
|
Aug 31, 2022 |
157 How Category Contenders Become Category Leaders with Al Ramadan, Co-Author of Play Bigger
|
Aug 24, 2022 |
156 How to Drive B2B Revenue Now with White Space Marketing
|
Aug 10, 2022 |
155 Content-Free Marketing: How the Marketing World Got Duped into Saying Nothing Everywhere (Snow Leopard Book Excerpt)
|
Aug 03, 2022 |
154 The Solo Thought Leader with Diego Pineda
|
Jul 27, 2022 |
153 The Three Marketing Metrics That Matter
|
Jul 20, 2022 |
152 The Three Stages of a Legendary Career: What Star Wars Can Teach Us
|
Jul 13, 2022 |
151 How To Drive Short Term Revenue Now
|
Jun 17, 2022 |
150 How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
|
Jun 03, 2022 |
149 Startup Downturn Marketing Mistake, What To Do About It, & Why People Who Create Demand Are In Massive Demand
|
May 25, 2022 |
148 Who Are You Going To Be When The Sh*t Hits The Fan
|
May 18, 2022 |
147 Why Most Tech Marketing Fails & What To Do About It with Chris Walker & Megan Bowen of Refine Labs
|
May 11, 2022 |
146 13 Strategic Assumptions for Entrepreneurs, CEOs, CMOs and Executive Leaders
|
Apr 27, 2022 |
145 All In Podcast “Rain Man” David Sacks of Craft Ventures on What Every Startup Leader Needs to Know Now
|
Apr 06, 2022 |
144 The First Native Analog vs Native Digital War: Volodymyr vs Vladimir (And What It Means For Every CEO & CMO)
|
Mar 24, 2022 |
143 What’s the Role of Business, Beyond Business?
|
Mar 02, 2022 |
142 Marketing’s Job Is NOT Serving Internal Customers
|
Feb 16, 2022 |
141 Why Most Marketing Fails, and what CEOs and CMOs need to know to fix it
|
Feb 02, 2022 |
140 Microsoft Buying Activision Blizzard: What Most People Don’t Get
|
Jan 24, 2022 |
139 How To Inspire Legendary Marketing Work
|
Jan 12, 2022 |
138 Unlocking Native Digitals with Hannah Grady Williams, author of Unlocking Gen Z
|
Dec 29, 2021 |
137 New Category of Humans: Native Digitals Are Transforming The World & No One’s Paying Attention!
|
Dec 22, 2021 |
136 Rivian IPO Through The Category Lens
|
Dec 08, 2021 |
135 Sales Kick Off: The 2 Questions You Must Answer for Your 2022 Kick Off Event
|
Dec 01, 2021 |
134 The Problem With Most Marketing Plans
|
Nov 24, 2021 |
133 Creating Categories, Movements, & Startups with Sangram Vajre, WSJ Bestselling Author of MOVE
|
Nov 17, 2021 |
132 3 Meta Problems With Facebook
|
Nov 03, 2021 |
131 Maybe The Most Important Equation Ever
|
Oct 27, 2021 |
130 Thinking About Thinking Is The Most Important Kind Of Thinking
|
Oct 20, 2021 |
129 Presentations: Why They Suck & What To Do About It with Dushka Zapata & Dan Roam
|
Oct 13, 2021 |
128 The Theranos Scam: Implications for Entrepreneurs, Startups, VCs & Marketing Leaders
|
Oct 06, 2021 |
127 The Electric Vehicle Category: Unpacking The Rivian IPO with Al Ramadan, CoAuthor of Play Bigger
|
Sep 29, 2021 |
126 How To Spot Legendary Startup / New Category Ideas
|
Sep 22, 2021 |
125 How Services Firms Do Legendary Category Design / Category Creation
|
Sep 15, 2021 |
124 The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It
|
Sep 08, 2021 |
123 The Two Categories of Problems / Opportunities
|
Sep 01, 2021 |
122 How To Create A Successful Newsletter On Substack (Or Anywhere Else)
|
Aug 25, 2021 |
121 How to be more creative (Inspired By bestseller “Two Beats Ahead” By Panos Panay & R. Michael Hendrix)
|
Aug 18, 2021 |
120 14 Reasons You Should Not Create A Category
|
Aug 11, 2021 |
119 The Conversation You’re Probably Not Having, That You Probably Should Be Having
|
Aug 04, 2021 |
118 How to YOLO And Execute A “Personal IPO”
|
Jul 28, 2021 |
117 How “Native Digitals” Are A Threat To All Companies That Make “Stuff”
|
Jul 21, 2021 |
116 New Category of Human: “Native Digitals” (People Under 35) Are Radically Different People & Most “Native Analogs” Don’t Get It
|
Jul 14, 2021 |
115 2 Legendary Questions (Part 2)
|
Jun 30, 2021 |
114 2 Legendary Questions (Part 1)
|
Jun 23, 2021 |
113 Are you Crazy or Mission Driven? Musing on Play Bigger’s 5th Anniversary
|
Jun 16, 2021 |
112 Maybe The Only Career Advice That Matters
|
Jun 09, 2021 |
111 Mike Maples, Jr. On How Legendary Entrepreneurs Create Categories
|
May 26, 2021 |
110 Category Creation: How To Dam The Demand
|
May 05, 2021 |
109 Want To Do Legendary Marketing? Do The Opposite
|
Apr 28, 2021 |
108 Advice for 30 Year Old Marketers
|
Apr 21, 2021 |
107 Did The Roaring 2020s Just Start?: The Economy (Part 2)
|
Apr 14, 2021 |
106 Did The Roaring 2020s Just Start? Bannister Breakthroughs (Part 1)
|
Apr 07, 2021 |
105 Value is 100% Perception
|
Mar 31, 2021 |
104 Languaging: How Category Designers Use Language to Change the Future
|
Mar 17, 2021 |
103 Digital Products, NFTs, Clubhouse, Oh My with Jason DeFillippo
|
Mar 10, 2021 |
102 The Future Just Changed and Most People Missed It
|
Mar 03, 2021 |
101 Category Design Scorecard
|
Feb 24, 2021 |
100 How To Write A Legendary Brand Story w/ Park Howell
|
Feb 17, 2021 |
099 Why CMOs Get Fired: Results Do Not Equal No Results Plus An Excuse
|
Feb 10, 2021 |
098 Social Media Marketing Lie: You Have Be Everywhere on Every Platform 100 Times a Day
|
Feb 05, 2021 |
097 You Are What You Subscribe To
|
Feb 03, 2021 |
096 Silicon Valley’s Secret Marketing Assassin Rick Bennett
|
Jan 29, 2021 |
095 How To Secure Your Financial Future
|
Jan 27, 2021 |
094 Clubhouse – Category Creation In Action, or Not So Much?
|
Jan 22, 2021 |
093 Are You Making This Sales Training Mistake?
|
Jan 20, 2021 |
092 How To Manage Digital Reputations w/ Josh Greene
|
Jan 15, 2021 |
091 The Marketing Multiplier Effect
|
Jan 13, 2021 |
090 Complexity Is The Enemy of Revenue: Why It’s Time to Shave The Marketing Dog
|
Jan 08, 2021 |
089 The Future Needs You
|
Jan 06, 2021 |
Year End Message From Christopher
|
Dec 31, 2020 |
088 What Kind of Human You Are Determines What Kind of Marketer You Are
|
Dec 30, 2020 |
087 Marketing is what you do when you have a shitty product, right?
|
Dec 23, 2020 |
086 Are You Wasting Your Career?
|
Dec 18, 2020 |
085 Justice Deposits: How NetFlix, Twitter & Costco Are Leading Conscious Capital & You Can Too
|
Dec 16, 2020 |
084 Creating a Category? Do NOT listen to customers
|
Dec 11, 2020 |
083 The Problem With Your Marketing Plan
|
Dec 09, 2020 |
082 How Category Designers Do Acquisitions: Why Salesforce/Slack Is a Savvy Deal
|
Dec 04, 2020 |
081 Marketing Fail: Sherwin-Williams Vs. Ocean Spray
|
Dec 02, 2020 |
080 3 Ideas To Have A Legendary Marketing Career to 50 and Beyond
|
Nov 25, 2020 |
079 How To Be A Legendary CMO w/ Dave Gerhardt
|
Nov 18, 2020 |
078 Oceanspray’s Radically Generous Marketing TrendJack
|
Oct 21, 2020 |
077 How Marketing Drives Market Cap / Company Valuation
|
Oct 14, 2020 |
076 Fighter or Farmer Chief Marketing Officer
|
Sep 30, 2020 |
075 Movement Marketing w/ David Sacks
|
Sep 25, 2020 |
074 Marketing is Sales at Scale
|
Sep 04, 2020 |
073 Noble Purpose
|
Aug 05, 2020 |
072 Designing Legendary Categories, Companies & Brands w/ Michelle Stacy
|
Jul 29, 2020 |
071 We Reserve The Right To Refuse Service
|
Jul 17, 2020 |
070 Marketing Over Coffee w/ John J. Wall and Kevin Maney
|
Jul 15, 2020 |
069 How To Write A Book
|
Jul 07, 2020 |
068 Behind The Mic: Inside The 1st Marketing PodStorm / Jaime Jay, Jason Defillippo & Christopher Lochhead
|
Jun 16, 2020 |
067 Peanut Butter & Lightning Sandwich A New Model For Marketing Execution | Marketing PodStorm #29
|
Jun 15, 2020 |
066 Questions and Cocktails: FB Live Q & A (Part 8) | Marketing PodStorm #28
|
Jun 14, 2020 |
065 Questions and Cocktails: FB Live Q & A (Part 7) | Marketing PodStorm #27
|
Jun 13, 2020 |
064 The Secret Hack To Becoming A #1 Author & Podcaster, In 13 Minutes or Less | Marketing PodStorm 26
|
Jun 12, 2020 |
063 The Magic Triangle | Marketing PodStorm 25
|
Jun 11, 2020 |
062 How to be a Category Designer | Marketing PodStorm 24
|
Jun 10, 2020 |
061 Market Categories Are Not Like The Weather | Marketing PodStorm 23
|
Jun 09, 2020 |
060 10 Commitments Companies Must Make to Advance Racial Justice | Marketing PodStorm 22
|
Jun 08, 2020 |
059 Questions and Cocktails: FB Live Q & A (Part 6) | Marketing PodStorm 21
|
Jun 07, 2020 |
058 Questions and Cocktails: FB Live Q & A (Part 5) | Marketing PodStorm 20
|
Jun 06, 2020 |
057 Why Most Marketing Is Bullshit: 5 Marketing Lies | Marketing PodStorm 19
|
Jun 05, 2020 |
056 Legendary Marketing Copywriting w/ Cole Schafer | Marketing PodStorm 18
|
Jun 04, 2020 |
055 How To Fight Injustice w/ Legendary Marketing | Marketing PodStorm 17
|
Jun 03, 2020 |
054 Why You Need A Big Hairy Audacious Goal | Marketing PodStorm 16
|
Jun 02, 2020 |
053 Little Marketing Ideas, Legendary Results | Marketing PodStorm 15
|
Jun 01, 2020 |
052 Questions and Cocktails: FB Live Q & A (Part 4) | Marketing PodStorm 14
|
May 31, 2020 |
051 Questions and Cocktails: FB Live Q & A (Part 3) | Marketing PodStorm 13
|
May 30, 2020 |
050 How to Discover a New Category| Marketing PodStorm #12
|
May 29, 2020 |
049 Do A Marketing Stunt | Marketing PodStorm #11
|
May 28, 2020 |
048 How to Market with a Powerful Point of View | Marketing PodStorm #10
|
May 27, 2020 |
047 We’re in a cocoon | Marketing PodStorm #9
|
May 26, 2020 |
046 Don’t stand in front of an empty fire place & expect it to be hot | Marketing PodStorm #8
|
May 25, 2020 |
045 Questions and Cocktails: Facebook Live Q & A (Part 2) | Marketing PodStorm #7
|
May 24, 2020 |
044 Questions and Cocktails: Facebook Live Q & A (Part 1) | Marketing PodStorm #6
|
May 23, 2020 |
043 Drive Revenue Now | Marketing PodStorm #5
|
May 22, 2020 |
042 Marketing Simple | Beware The “Bag Full of Door Knobs”| Marketing PodStorm #4
|
May 21, 2020 |
041 Marketing Lightning Strikes| Marketing PodStorm #3
|
May 20, 2020 |
040 Making Your Market Category A Must Have | Marketing PodStorm Episode 2
|
May 19, 2020 |
039 This Recession Will Not Stand, Man | Marketing PodStorm Episode 1
|
May 18, 2020 |
038 The Future Needs You
|
May 07, 2020 |
037 How To Be Thoughtfully Aggressive & Radically Generous w/ Eddie Yoon
|
Apr 21, 2020 |
036 Small Pond PR Strategy w/ Jeremy Ryan Slate
|
Apr 14, 2020 |
035 Your Brand Will Be Defined By What You Do During Coronavirus
|
Apr 02, 2020 |
034 Digital Leadership & Why Leaders Over-Communicate
|
Mar 31, 2020 |
033 Marketing Is The Leadership Department
|
Mar 16, 2020 |
032 Want to do Legendary Marketing? Learn to Sell!
|
Mar 06, 2020 |
031 8 Stages of Digital Marketing w/ Ryan Deiss
|
Feb 04, 2020 |
030 How To Make Marketing Decisions
|
Jan 16, 2020 |
029 Disagree and Commit
|
Jan 14, 2020 |
028 Is Your Marketing Plan Radical Enough?
|
Jan 07, 2020 |
027 How To Create a New Category & Brand w/ Carrie Palin, CMO of $20B Splunk
|
Dec 19, 2019 |
026 Ryan Reynolds Legendary Peloton Trendjack For Gin Brand
|
Dec 12, 2019 |
025 Category Creation & Category Design: A New Lens On Business
|
Dec 10, 2019 |
024 The Difference Between a First Mover and a Category Creator w/ Eddie Yoon
|
Nov 26, 2019 |
023 Trendjacking Marketing and Public Relations w/ Paul Maher
|
Nov 05, 2019 |
022 Is Your Marketing Better or Different?
|
Oct 22, 2019 |
021 Is Your Brand Blue?
|
Oct 15, 2019 |
020 The Power of Podcast Guesting w/Tom Schwab, CEO of Interview Valet
|
Sep 30, 2019 |
019 Power of a Point of View: Play Bigger Unplugged
|
Sep 26, 2019 |
018 Personal Branding is Bullshit
|
Sep 24, 2019 |
017 Frame the Problem and Win
|
Sep 19, 2019 |
016 Category Creation Courage
|
Sep 17, 2019 |
015 Product-Market Fit Is A Dangerous Idea
|
Sep 12, 2019 |
014 Don’t Take My Word For It
|
Sep 10, 2019 |
013 Committees Kill Legendary Marketing
|
Sep 05, 2019 |
012 Category Creation Economics 101
|
Sep 03, 2019 |
011 The Perception of Your Product is Your Product
|
Aug 28, 2019 |
010 Artificial Intelligence In Marketing
|
Aug 26, 2019 |
009 Marketing Strategy vs. Tactics
|
Aug 21, 2019 |
008 7 Recession Marketing Ideas
|
Aug 19, 2019 |
SPECIAL OFFER!
|
Aug 12, 2019 |
007 Category Creation is the Strategy
|
Aug 06, 2019 |
006 Peanut Butter vs. Lightning
|
Aug 06, 2019 |
005 Mystery Shopping
|
Aug 06, 2019 |
004 5 Traits of Legendary Brands
|
Aug 06, 2019 |
003 What is category creation?
|
Aug 06, 2019 |
002 10 Attributes of Legendary Marketing
|
Aug 05, 2019 |
001 Who is this podcast for?
|
Jul 26, 2019 |