Lochhead on Marketing

By Christopher Lochhead

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Category: Marketing

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Subscribers: 50
Reviews: 0
Episodes: 200

Description

Lochhead on Marketing™ is the award winning, chart topping podcast for entrepreneurs, marketers, and category designers with a different mind. Most people do not like it.

Episode Date
197 Tesla Cybertruck: A Masterclass in Lightning Strike Marketing with Eddie Yoon
Mar 27, 2024
196 Marketing The Problem, Not Your Solution
Mar 20, 2024
195 From Category Contenders to Category Kings with Al Ramadan
Mar 13, 2024
194 How Important Is Framing, Naming, and Claiming A Problem? | Pirates Perspective
Mar 06, 2024
193 Your Biggest Competition Is Thinking You Have Competition
Feb 28, 2024
192 Stop Trying to Fit In!
Feb 21, 2024
191 Gemini Can Testify It’s A Bland Rebrand!
Feb 14, 2024
190 How To Have A Legendary Career In Marketing with Ryan Alford of The Radcast
Feb 07, 2024
189 The Big Distribution Lie
Jan 31, 2024
188 A Wish for Different in 2024
Dec 18, 2023
187 How To Become A Category Pirate | Christopher Lochhead on Lenny’s Podcast with Lenny Rachitsky
Oct 25, 2023
186 Israel: War in “Startup Nation”
Oct 12, 2023
185 Where Is Consumer Spending Heading? | Pirates Perspective
Sep 20, 2023
184 Building Your Digital Reputation with Josh Greene, CEO of The Mather Group
Sep 06, 2023
183 What Barbie Can Teach Tech CEOs About Marketing
Aug 16, 2023
182 Is Twitter’s Rebrand to X a Category Design Play? | Pirates Perspective
Aug 02, 2023
181 My First Year As A Category Designer with Mike Bruno of Play Bigger
Jul 26, 2023
180 How Important is Framing, Naming, & Claiming a Problem? | Pirates Perspective
Jun 28, 2023
179 Why Do Some Companies Ship Products And Very Few Category Design Markets? | Pirates Perspective
Jun 21, 2023
178 Apple’s New Category Design & Why(almost) No One Got It
Jun 07, 2023
177 Should My Category Name Be Relevant And Relatable? | Pirates Perspective
May 31, 2023
176 How AI Changes Startups, Entrepreneurship & Venture Capital with Mike Maples Jr. of Floodgate
May 24, 2023
175 Elon Musk’s New Category Design For Twitter: Will it work?
Apr 28, 2023
174 CFO To CMO (tough times) Conversation
Apr 19, 2023
173 Untold lessons from the SVB bank run | Christopher Lochhead on Starting Greatness with Mike Maples Jr.
Apr 12, 2023
172 The New Way To Create Content & Code
Apr 05, 2023
171 Why Treating Your Creative Marketing Like It’s Not Tied To Revenue Will Get You More Revenue | Christopher Lochhead on Modern Startup Marketing Podcast with Anna Furmanov
Mar 29, 2023
170 Silicon Valley: What Happened & What People Are Confused About
Mar 13, 2023
169 Silicon Valley & 5 Crisis Marketing / Communications Principles
Mar 12, 2023
168 Career Considerations for Technology / Startup Professionals, Category Designers & Pirates
Mar 08, 2023
167 The Monster Category Battle: OpenAI & Microsoft vs Google
Feb 22, 2023
166 Why The Future Belongs To Intellectual Capitalists on Cloud Wars Live
Feb 13, 2023
165 16 Learnings From Marketing Legend George Lois
Nov 30, 2022
164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard
Nov 16, 2022
Pause for Democracy
Nov 07, 2022
163 How To Think Like A Category Designer | Category Pirates
Oct 26, 2022
162 PR / Communications: A Very Different Point-of-View
Oct 14, 2022
161 Adobe is Smart & Wall Street is Dumb: Why the $60B Figma Acquisition is Legendary Category Design
Sep 28, 2022
160 The Content Pyramid: 5 Levels of Becoming a Legendary Writer, Creator, & Thought Leader
Sep 21, 2022
159 Successful or Useful?: Learning from Drucker
Sep 07, 2022
158 Crossing the Chasm & 22 Immutable Laws of Marketing: Through the Category Lens with Matt Johnson of the One Book That Changed My Life Podcast
Aug 31, 2022
157 How Category Contenders Become Category Leaders with Al Ramadan, Co-Author of Play Bigger
Aug 24, 2022
156 How to Drive B2B Revenue Now with White Space Marketing
Aug 10, 2022
155 Content-Free Marketing: How the Marketing World Got Duped into Saying Nothing Everywhere (Snow Leopard Book Excerpt)
Aug 03, 2022
154 The Solo Thought Leader with Diego Pineda
Jul 27, 2022
153 The Three Marketing Metrics That Matter
Jul 20, 2022
152 The Three Stages of a Legendary Career: What Star Wars Can Teach Us
Jul 13, 2022
151 How To Drive Short Term Revenue Now
Jun 17, 2022
150 How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
Jun 03, 2022
149 Startup Downturn Marketing Mistake, What To Do About It, & Why People Who Create Demand Are In Massive Demand
May 25, 2022
148 Who Are You Going To Be When The Sh*t Hits The Fan
May 18, 2022
147 Why Most Tech Marketing Fails & What To Do About It with Chris Walker & Megan Bowen of Refine Labs
May 11, 2022
146 13 Strategic Assumptions for Entrepreneurs, CEOs, CMOs and Executive Leaders
Apr 27, 2022
145 All In Podcast “Rain Man” David Sacks of Craft Ventures on What Every Startup Leader Needs to Know Now
Apr 06, 2022
144 The First Native Analog vs Native Digital War: Volodymyr vs Vladimir (And What It Means For Every CEO & CMO)
Mar 24, 2022
143 What’s the Role of Business, Beyond Business?
Mar 02, 2022
142 Marketing’s Job Is NOT Serving Internal Customers
Feb 16, 2022
141 Why Most Marketing Fails, and what CEOs and CMOs need to know to fix it
Feb 02, 2022
140 Microsoft Buying Activision Blizzard: What Most People Don’t Get
Jan 24, 2022
139 How To Inspire Legendary Marketing Work
Jan 12, 2022
138 Unlocking Native Digitals with Hannah Grady Williams, author of Unlocking Gen Z
Dec 29, 2021
137 New Category of Humans: Native Digitals Are Transforming The World & No One’s Paying Attention!
Dec 22, 2021
136 Rivian IPO Through The Category Lens
Dec 08, 2021
135 Sales Kick Off: The 2 Questions You Must Answer for Your 2022 Kick Off Event
Dec 01, 2021
134 The Problem With Most Marketing Plans
Nov 24, 2021
133 Creating Categories, Movements, & Startups with Sangram Vajre, WSJ Bestselling Author of MOVE
Nov 17, 2021
132 3 Meta Problems With Facebook
Nov 03, 2021
131 Maybe The Most Important Equation Ever
Oct 27, 2021
130 Thinking About Thinking Is The Most Important Kind Of Thinking
Oct 20, 2021
129 Presentations: Why They Suck & What To Do About It with Dushka Zapata & Dan Roam
Oct 13, 2021
128 The Theranos Scam: Implications for Entrepreneurs, Startups, VCs & Marketing Leaders
Oct 06, 2021
127 The Electric Vehicle Category: Unpacking The Rivian IPO with Al Ramadan, CoAuthor of Play Bigger
Sep 29, 2021
126 How To Spot Legendary Startup / New Category Ideas
Sep 22, 2021
125 How Services Firms Do Legendary Category Design / Category Creation
Sep 15, 2021
124 The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It
Sep 08, 2021
123 The Two Categories of Problems / Opportunities
Sep 01, 2021
122 How To Create A Successful Newsletter On Substack (Or Anywhere Else)
Aug 25, 2021
121 How to be more creative (Inspired By bestseller “Two Beats Ahead” By Panos Panay & R. Michael Hendrix)
Aug 18, 2021
120 14 Reasons You Should Not Create A Category
Aug 11, 2021
119 The Conversation You’re Probably Not Having, That You Probably Should Be Having
Aug 04, 2021
118 How to YOLO And Execute A “Personal IPO”
Jul 28, 2021
117 How “Native Digitals” Are A Threat To All Companies That Make “Stuff”
Jul 21, 2021
116 New Category of Human: “Native Digitals” (People Under 35) Are Radically Different People & Most “Native Analogs” Don’t Get It
Jul 14, 2021
115 2 Legendary Questions (Part 2)
Jun 30, 2021
114 2 Legendary Questions (Part 1)
Jun 23, 2021
113 Are you Crazy or Mission Driven? Musing on Play Bigger’s 5th Anniversary
Jun 16, 2021
112 Maybe The Only Career Advice That Matters
Jun 09, 2021
111 Mike Maples, Jr. On How Legendary Entrepreneurs Create Categories
May 26, 2021
110 Category Creation: How To Dam The Demand
May 05, 2021
109 Want To Do Legendary Marketing? Do The Opposite
Apr 28, 2021
108 Advice for 30 Year Old Marketers
Apr 21, 2021
107 Did The Roaring 2020s Just Start?: The Economy (Part 2)
Apr 14, 2021
106 Did The Roaring 2020s Just Start? Bannister Breakthroughs (Part 1)
Apr 07, 2021
105 Value is 100% Perception
Mar 31, 2021
104 Languaging: How Category Designers Use Language to Change the Future
Mar 17, 2021
103 Digital Products, NFTs, Clubhouse, Oh My with Jason DeFillippo
Mar 10, 2021
102 The Future Just Changed and Most People Missed It
Mar 03, 2021
101 Category Design Scorecard
Feb 24, 2021
100 How To Write A Legendary Brand Story w/ Park Howell
Feb 17, 2021
099 Why CMOs Get Fired: Results Do Not Equal No Results Plus An Excuse
Feb 10, 2021
098 Social Media Marketing Lie: You Have Be Everywhere on Every Platform 100 Times a Day
Feb 05, 2021
097 You Are What You Subscribe To
Feb 03, 2021
096 Silicon Valley’s Secret Marketing Assassin Rick Bennett
Jan 29, 2021
095 How To Secure Your Financial Future
Jan 27, 2021
094 Clubhouse – Category Creation In Action, or Not So Much?
Jan 22, 2021
093 Are You Making This Sales Training Mistake?
Jan 20, 2021
092 How To Manage Digital Reputations w/ Josh Greene
Jan 15, 2021
091 The Marketing Multiplier Effect
Jan 13, 2021
090 Complexity Is The Enemy of Revenue: Why It’s Time to Shave The Marketing Dog
Jan 08, 2021
089 The Future Needs You
Jan 06, 2021
Year End Message From Christopher
Dec 31, 2020
088 What Kind of Human You Are Determines What Kind of Marketer You Are
Dec 30, 2020
087 Marketing is what you do when you have a shitty product, right?
Dec 23, 2020
086 Are You Wasting Your Career?
Dec 18, 2020
085 Justice Deposits: How NetFlix, Twitter & Costco Are Leading Conscious Capital & You Can Too
Dec 16, 2020
084 Creating a Category? Do NOT listen to customers
Dec 11, 2020
083 The Problem With Your Marketing Plan
Dec 09, 2020
082 How Category Designers Do Acquisitions: Why Salesforce/Slack Is a Savvy Deal
Dec 04, 2020
081 Marketing Fail: Sherwin-Williams Vs. Ocean Spray
Dec 02, 2020
080 3 Ideas To Have A Legendary Marketing Career to 50 and Beyond
Nov 25, 2020
079 How To Be A Legendary CMO w/ Dave Gerhardt
Nov 18, 2020
078 Oceanspray’s Radically Generous Marketing TrendJack
Oct 21, 2020
077 How Marketing Drives Market Cap / Company Valuation
Oct 14, 2020
076 Fighter or Farmer Chief Marketing Officer
Sep 30, 2020
075 Movement Marketing w/ David Sacks
Sep 25, 2020
074 Marketing is Sales at Scale
Sep 04, 2020
073 Noble Purpose
Aug 05, 2020
072 Designing Legendary Categories, Companies & Brands w/ Michelle Stacy
Jul 29, 2020
071 We Reserve The Right To Refuse Service
Jul 17, 2020
070 Marketing Over Coffee w/ John J. Wall and Kevin Maney
Jul 15, 2020
069 How To Write A Book
Jul 07, 2020
068 Behind The Mic: Inside The 1st Marketing PodStorm / Jaime Jay, Jason Defillippo & Christopher Lochhead
Jun 16, 2020
067 Peanut Butter & Lightning Sandwich A New Model For Marketing Execution | Marketing PodStorm #29
Jun 15, 2020
066 Questions and Cocktails: FB Live Q & A (Part 8) | Marketing PodStorm #28
Jun 14, 2020
065 Questions and Cocktails: FB Live Q & A (Part 7) | Marketing PodStorm #27
Jun 13, 2020
064 The Secret Hack To Becoming A #1 Author & Podcaster, In 13 Minutes or Less | Marketing PodStorm 26
Jun 12, 2020
063 The Magic Triangle | Marketing PodStorm 25
Jun 11, 2020
062 How to be a Category Designer | Marketing PodStorm 24
Jun 10, 2020
061 Market Categories Are Not Like The Weather | Marketing PodStorm 23
Jun 09, 2020
060 10 Commitments Companies Must Make to Advance Racial Justice | Marketing PodStorm 22
Jun 08, 2020
059 Questions and Cocktails: FB Live Q & A (Part 6) | Marketing PodStorm 21
Jun 07, 2020
058 Questions and Cocktails: FB Live Q & A (Part 5) | Marketing PodStorm 20
Jun 06, 2020
057 Why Most Marketing Is Bullshit: 5 Marketing Lies | Marketing PodStorm 19
Jun 05, 2020
056 Legendary Marketing Copywriting w/ Cole Schafer | Marketing PodStorm 18
Jun 04, 2020
055 How To Fight Injustice w/ Legendary Marketing | Marketing PodStorm 17
Jun 03, 2020
054 Why You Need A Big Hairy Audacious Goal | Marketing PodStorm 16
Jun 02, 2020
053 Little Marketing Ideas, Legendary Results | Marketing PodStorm 15
Jun 01, 2020
052 Questions and Cocktails: FB Live Q & A (Part 4) | Marketing PodStorm 14
May 31, 2020
051 Questions and Cocktails: FB Live Q & A (Part 3) | Marketing PodStorm 13
May 30, 2020
050 How to Discover a New Category| Marketing PodStorm #12
May 29, 2020
049 Do A Marketing Stunt | Marketing PodStorm #11
May 28, 2020
048 How to Market with a Powerful Point of View | Marketing PodStorm #10
May 27, 2020
047 We’re in a cocoon | Marketing PodStorm #9
May 26, 2020
046 Don’t stand in front of an empty fire place & expect it to be hot | Marketing PodStorm #8
May 25, 2020
045 Questions and Cocktails: Facebook Live Q & A (Part 2) | Marketing PodStorm #7
May 24, 2020
044 Questions and Cocktails: Facebook Live Q & A (Part 1) | Marketing PodStorm #6
May 23, 2020
043 Drive Revenue Now | Marketing PodStorm #5
May 22, 2020
042 Marketing Simple | Beware The “Bag Full of Door Knobs”| Marketing PodStorm #4
May 21, 2020
041 Marketing Lightning Strikes| Marketing PodStorm #3
May 20, 2020
040 Making Your Market Category A Must Have | Marketing PodStorm Episode 2
May 19, 2020
039 This Recession Will Not Stand, Man | Marketing PodStorm Episode 1
May 18, 2020
038 The Future Needs You
May 07, 2020
037 How To Be Thoughtfully Aggressive & Radically Generous w/ Eddie Yoon
Apr 21, 2020
036 Small Pond PR Strategy w/ Jeremy Ryan Slate
Apr 14, 2020
035 Your Brand Will Be Defined By What You Do During Coronavirus
Apr 02, 2020
034 Digital Leadership & Why Leaders Over-Communicate
Mar 31, 2020
033 Marketing Is The Leadership Department
Mar 16, 2020
032 Want to do Legendary Marketing? Learn to Sell!
Mar 06, 2020
031 8 Stages of Digital Marketing w/ Ryan Deiss
Feb 04, 2020
030 How To Make Marketing Decisions
Jan 16, 2020
029 Disagree and Commit
Jan 14, 2020
028 Is Your Marketing Plan Radical Enough?
Jan 07, 2020
027 How To Create a New Category & Brand w/ Carrie Palin, CMO of $20B Splunk
Dec 19, 2019
026 Ryan Reynolds Legendary Peloton Trendjack For Gin Brand
Dec 12, 2019
025 Category Creation & Category Design: A New Lens On Business
Dec 10, 2019
024 The Difference Between a First Mover and a Category Creator w/ Eddie Yoon
Nov 26, 2019
023 Trendjacking Marketing and Public Relations w/ Paul Maher
Nov 05, 2019
022 Is Your Marketing Better or Different?
Oct 22, 2019
021 Is Your Brand Blue?
Oct 15, 2019
020 The Power of Podcast Guesting w/Tom Schwab, CEO of Interview Valet
Sep 30, 2019
019 Power of a Point of View: Play Bigger Unplugged
Sep 26, 2019
018 Personal Branding is Bullshit
Sep 24, 2019
017 Frame the Problem and Win
Sep 19, 2019
016 Category Creation Courage
Sep 17, 2019
015 Product-Market Fit Is A Dangerous Idea
Sep 12, 2019
014 Don’t Take My Word For It
Sep 10, 2019
013 Committees Kill Legendary Marketing
Sep 05, 2019
012 Category Creation Economics 101
Sep 03, 2019
011 The Perception of Your Product is Your Product
Aug 28, 2019
010 Artificial Intelligence In Marketing
Aug 26, 2019
009 Marketing Strategy vs. Tactics
Aug 21, 2019
008 7 Recession Marketing Ideas
Aug 19, 2019
SPECIAL OFFER!
Aug 12, 2019
007 Category Creation is the Strategy
Aug 06, 2019
006 Peanut Butter vs. Lightning
Aug 06, 2019
005 Mystery Shopping
Aug 06, 2019
004 5 Traits of Legendary Brands
Aug 06, 2019
003 What is category creation?
Aug 06, 2019
002 10 Attributes of Legendary Marketing
Aug 05, 2019
001 Who is this podcast for?
Jul 26, 2019