Tourism Marketing Mastery
By Erik Hatterscheidt
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Category: Marketing
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Episodes: 75
Description
This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation.
Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency.
From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.
| Episode | Date |
|---|---|
|
74. The 3 Things Operators Do That Destroy Their Marketing Results
|
Jan 06, 2025 |
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73. How To Write Ads For Higher Income Guests
|
Dec 09, 2024 |
|
72. A Really Weird Offer That Guarantees Re-Bookings
|
Sep 05, 2024 |
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71. Top 10 Marketing Books For Tourism Operators
|
Aug 31, 2024 |
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70. The ‘Holy Crap’ offer
|
Jan 09, 2024 |
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69. Never discount - Use the cheesecake strategy instead
|
Jan 07, 2024 |
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68. Pricing for profit in tourism
|
Jan 05, 2024 |
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67. 10 Big marketing mistakes that drag a team down
|
Dec 05, 2023 |
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66. 3 Years Gone - Why I left and why I’m back now
|
Nov 29, 2023 |
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65. How to make the complex simple in your marketing
|
Mar 07, 2021 |
|
64. TripSchool Series (3 of 3): Learning from other tourism operators mistakes
|
Feb 13, 2021 |
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63. TripSchool Series (2 of 3): Failures - Top Marketing Mistakes We Tourism Operators Make
|
Feb 03, 2021 |
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62. TripSchool Series (1 of 3): Q&A with the Co-Founder of TripSchool, Mitch Bach
|
Jan 27, 2021 |
|
61. Building a Storybrand - Clarifying your message so guests will listen
|
Nov 11, 2020 |
|
60. A new model for tour companies that is working during the pandemic
|
Oct 19, 2020 |
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59. The future of tourism marketing in 2021 - 3 major trends to help your business grow
|
Oct 06, 2020 |
|
58. These 3 questions will turn you into a leader
|
Sep 28, 2020 |
|
57. 6 Step Copywriting Formula I used to get a 60x ROI on a FB tourism ad
|
Sep 15, 2020 |
|
56. This 90 Yr old formula works for writing headlines that convert to bookings
|
Sep 08, 2020 |
|
55. A Silicon Valley marketer’s unique approach to starting a tour company, and his gift to you.
|
Aug 25, 2020 |
|
54. 1 important question to ask yourself if you work for yourself
|
Aug 21, 2020 |
|
53. Creating an Opt-In (THAT ACTUALLY WORKS) to bring bookings on autopilot
|
Aug 14, 2020 |
|
52. Laying out a tourism business home page for conversions to bookings
|
Aug 13, 2020 |
|
51. We re-wrote our ABOUT US page and increased inquiries 239%
|
Aug 10, 2020 |
|
50. The 5-Step Process we use to create our USP (Unique Selling Point)
|
Aug 07, 2020 |
|
49. +1 Method: The experience tool I learned from a luxury resort manager that changed my life.
|
Jul 30, 2020 |
|
48. Pass The Broccoli: The simple secret to becoming a respected industry leader (that no one does)
|
Jul 21, 2020 |
|
47. Tired of trying to keep up with digital marketing? Do this instead (it’s way more fun anyway).
|
Jul 16, 2020 |
|
46. Interviewing the world’s #1 expert on TOURISM FB ads. How he’s getting well over 1000% ROI.
|
Jun 30, 2020 |
|
45. Feeling stuck? Try these tips to streamline through a tough transition.
|
Jun 26, 2020 |
|
44. The Stacked Decc: Where to find a steady stream of your dream guests.
|
Jun 12, 2020 |
|
43. How to tell stories that make you more interesting
|
Jun 08, 2020 |
|
42. How to blow your guests mind before they even book: The ‘HiJack’ Challenge
|
May 28, 2020 |
|
41. 4 Major Mistakes I Made In Growing My Business
|
May 19, 2020 |
|
40. Casey Halloran: How to sell millions in tourism without ever opening your mouth - the formula
|
May 12, 2020 |
|
39. Doug Lansky: The most sought after speaker in tourism today
|
May 04, 2020 |
|
38. What to do if you have a million ideas
|
Apr 28, 2020 |
|
37. This simple profit trick revolutionized my bank account
|
Apr 22, 2020 |
|
36. 7 unique spaces to get directly in front of your ideal guests
|
Apr 13, 2020 |
|
35. The ‘Me’ I don’t want you to know
|
Apr 08, 2020 |
|
34. Reinvention: Is This The Future Of Tourism?
|
Apr 01, 2020 |
|
33. Interview: How this manager took his resort to #1 in luxury travel.
|
Mar 24, 2020 |
|
32. Coronavirus: Our 7 Step Plan For Weathering The Storm
|
Mar 16, 2020 |
|
31. Success Swinging Singles
|
Mar 06, 2020 |
|
30. Why Our Guests Hate Us And It’s A Good Thing
|
Mar 02, 2020 |
|
29. Booking Launch: The Secret I Stole From Apple And Tesla To Put Bookings On Steroids (Part 2)
|
Feb 24, 2020 |
|
28. Booking Launch: The Secret I Stole From Apple and Tesla To Put Bookings On Steriods (Part 1)
|
Feb 17, 2020 |
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27. One BIG mistake I just made in sending out an email campaign
|
Feb 11, 2020 |
|
26. The REAL reason your repeat bookings aren’t higher
|
Feb 04, 2020 |
|
25. Turning S#!t Into Gold (Marketing Your Off Season)
|
Jan 28, 2020 |
|
24. Which guest group is the most profitable?
|
Jan 20, 2020 |
|
23. Successful Managers All Share This One Trait
|
Jan 14, 2020 |
|
22. What’s The Best Growth Strategy To Use This Decade?
|
Jan 06, 2020 |
|
21. An Ancient Native Custom That Keeps Guests Thinking About You Years After They’ve Left
|
Dec 30, 2019 |
|
20. The Most Powerful Marketing Strategy - Planting Your Orchard
|
Dec 24, 2019 |
|
19. A Surprising Tool To Help You Hire AMAZING staff
|
Dec 16, 2019 |
|
18. The Secret To Successfully Flirting With Your Guests
|
Dec 10, 2019 |
|
17. This Intimate Conversation Is Bound To Increase Your Direct Bookings
|
Dec 10, 2019 |
|
16. A Quick Way To Determine Your Most Profitable Guest
|
Dec 02, 2019 |
|
15. Exposed: Why Social Media Doesn’t Work
|
Nov 27, 2019 |
|
14. An Easy Way To Get Guests To Promote You For Free
|
Nov 26, 2019 |
|
13. The Ugly Truth About Business And Personal Relationships
|
Nov 20, 2019 |
|
12. Increasing Your Prices Through Status and Story: A Proven Method
|
Nov 11, 2019 |
|
11. Want To Crush The Competition? Listen To This.
|
Nov 04, 2019 |
|
10. Nobody Cares What You Think
|
Oct 28, 2019 |
|
9. Revolutionize Your Marketing By Starting A Movement
|
Oct 21, 2019 |
|
8. The Ultimate Guide To Making Friends And Ruling Your Kingdom
|
Oct 14, 2019 |
|
7. Answered: Your Most Burning Questions About Where To Focus Your Marketing Budget.
|
Oct 07, 2019 |
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6. Marketing Myths That Held Me Back (Part 5 of 5)
|
Oct 02, 2019 |
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5. Marketing Myths That Held Me Back (Part 4 of 5)
|
Sep 25, 2019 |
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4. Marketing Myths That Held Me Back (Part 3 of 5)
|
Sep 18, 2019 |
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3. Marketing Myths That Held Me Back (Part 2 of 5)
|
Sep 11, 2019 |
|
2. Marketing Myths that held me back (Part 1 of 5)
|
Sep 08, 2019 |
|
1. Traditional Marketing Almost Killed Me
|
Aug 29, 2019 |
|
Tourism Marketing Mastery (Trailer)
|
Aug 28, 2019 |