The Overthinkers
By Lynette Wong & Shann Biglione
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Image by Lynette Wong & Shann Biglione
Category: Marketing
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Episodes: 193
Description
From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly conversation between two strategists: Lynette Wong (Brand consultant and ex-Head of Strategy at Ogilvy NY) and Shann Biglione (co-founder and product lead + ex CSO at Publicis).
It is for those who like to (over)think about business, marketing and strategic planning, with delightful guests occasionally joining.
PS: you might have followed us of heard of us when the podcast was co-hosted by Rachel Mercer! She will keep joining us occasionally, as we continue overthinking with Lynette and Shann.
Available on Apple Podcasts and Spotify.
| Episode | Date |
|---|---|
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Can 1st Party Data Save Digital Advertising?
|
Sep 20, 2023 |
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Are CMOs A Dying Breed?
|
Sep 12, 2023 |
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Can We Stop The Industry From Advertising Fossil Fuel Companies? With Joe Cole
|
Aug 29, 2023 |
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Can Social Media Platforms Outlive The Generation That Defined Them?
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Aug 22, 2023 |
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Is Strategy A Creative Or Rational Process?
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Aug 15, 2023 |
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How Would You Launch A New Agency Today?
|
Aug 08, 2023 |
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Is Rebranding Ever A Good Idea? With Jessica Lehmann Ash
|
Aug 01, 2023 |
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Can Marketers Be Good At All Forms Of Advertising?
|
Jul 18, 2023 |
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Threads Is Out... So What? With Grace Freeman
|
Jul 11, 2023 |
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Is Barbie Revolutionizing Movie Marketing? With Moshe Isaacian
|
Jul 04, 2023 |
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Does Advertising Even Work At All?
|
Jun 27, 2023 |
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How Can Young Marketers Find Their Voice Alongside Veterans? With John Lyons
|
Jun 20, 2023 |
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Who put client services in charge?! With Marina Biglione
|
Jun 13, 2023 |
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Can Ad Agencies Still Build Differentiated Cultures?
|
Jun 06, 2023 |
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Have The Rules Of Loyalty Changed?
|
May 31, 2023 |
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Ad-Supported Or Subscription Model, Which Will Win?
|
May 23, 2023 |
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How Is Generative AI Impacting Advertising?
|
May 09, 2023 |
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Is Parenting Compatible With A Career In Advertising?
|
May 02, 2023 |
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Will Calls To Boycott Hurt Bud Light?
|
Apr 25, 2023 |
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Are Marketers More Prone To Grifters?
|
Apr 18, 2023 |
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What Went Wrong With Twitter Blue?
|
Apr 11, 2023 |
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If Change Is A Constant, Why Do Most Transformations Fail?
|
Mar 21, 2023 |
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Should A Client Pitch When It Has A Successful Agency Relationship?
|
Mar 07, 2023 |
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Can You Be Good At Things You Don't Personally Enjoy?
|
Feb 28, 2023 |
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Is AI Coming For Marketing Jobs?
|
Feb 21, 2023 |
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Is Attention Necessary For Marketing To Work? With Pranav Yadav
|
Feb 14, 2023 |
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Can Brands Really Be Authentic?
|
Feb 07, 2023 |
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Is Marketing Propaganda?
|
Jan 31, 2023 |
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How Can You Better Stand Out In Meetings?
|
Jan 24, 2023 |
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Is Strategic Planning Really Compatible With Remote Working?
|
Jan 17, 2023 |
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Why Are Marketers So Mean To Each Other?
|
Jan 10, 2023 |
|
Demographics Are Dead, Long Live The Demographics? With Farrah Bostic And Adam Pierno
|
Jan 03, 2023 |
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Is What’s Bad For The Tech Industry Good For The Advertising Industry?
|
Dec 20, 2022 |
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Should Companies Share Official Marketing Beliefs?
|
Dec 13, 2022 |
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What Does Unilever’s Decision To Reset Mean For Purpose Marketing?
|
Dec 06, 2022 |
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Can A Strategy Ever Be Really Unique Or Original?
|
Nov 29, 2022 |
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What Do The Layoffs In Tech Signal To The Marketing Industry?
|
Nov 22, 2022 |
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Are We Witnessing The Downfall Of Social Media?
|
Nov 15, 2022 |
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What Are The Differences Between Client And Agency Side?
|
Nov 08, 2022 |
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Will Twitter Attract Advertisers With Elon At The Helm?
|
Oct 31, 2022 |
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Can Ad Agencies Ever Be 9 To 5 Jobs?
|
Oct 25, 2022 |
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Should Agencies Have A Differentiated Approach To Strategy?
|
Oct 18, 2022 |
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Is It Still Possible To Leave A Dan Wieden Level Legacy In Advertising?
|
Oct 11, 2022 |
|
150th Episode With Mark Pollard: What's Life Like After Leaving Ad Agencies?
|
Oct 04, 2022 |
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Can Marketing Succeed Without Embracing Culture?
|
Sep 27, 2022 |
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How To Turn Complexity Into A Strategic Advantage? Steve McCrone
|
Sep 20, 2022 |
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Can A Brand Grow Without Paid Media?
|
Sep 13, 2022 |
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Is Thought Leadership Part Of The Job For Strategists?
|
Sep 06, 2022 |
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Should Clients Be Accountable For Agency Talent Retention?
|
Aug 30, 2022 |
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How Do We Stop Marketers From Equating Marketing With Advertising?
|
Aug 23, 2022 |
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How To Negotiate A Raise Or Promotion?
|
Aug 16, 2022 |
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Should Marketers Have A Good Understanding Of Economics?
|
Aug 08, 2022 |
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Have Agencies Become Too Subservient To Their Clients?
|
Aug 01, 2022 |
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How Can CMOs (Re)claim A Seat At The Board Table? With Seth Matlins, Forbes
|
Jul 25, 2022 |
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What Should Ad Folks Anticipate From A Recession?
|
Jul 18, 2022 |
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Do Strategists Really Want To Be The Creative?
|
Jul 11, 2022 |
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Does Pre-Testing Kill Good Ideas?
|
Jul 05, 2022 |
|
Why Are Most "Target Audiences" Wrongly Defined?
|
Jun 27, 2022 |
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Is The Budget The Most Important Part Of The Brief?
|
Jun 21, 2022 |
|
Can The Metaverse And Web3 Hype Survive A Recession? With Zoe Scaman
|
Jun 13, 2022 |
|
Is The Ad Agency Structure Holding Back Creative Work?
|
Jun 06, 2022 |
|
Is Moving At The Speed Of Culture Worth It? With Maximum Effort
|
May 31, 2022 |
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Why Is Mediocrity So Common In Marketing?
|
May 23, 2022 |
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Should The Business Model Of Agencies Radically Change?
|
May 16, 2022 |
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Should Client Side Talents Be Paid More Than Their Agency Counterparts?
|
May 09, 2022 |
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What Would Happen If Regulators Blocked Ad Tracking Entirely?
|
May 02, 2022 |
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Can Advertising Survive The Possible Demise Of TV?
|
Apr 25, 2022 |
|
Every Plan Needs A Strategy, But Does Every Plan Need A Strategist?
|
Apr 18, 2022 |
|
Are Porfolio Schools Still Worth It To Pivot Your Career?
|
Apr 11, 2022 |
|
Panel: How Do You Inspire A Whole Organisation To Drive Innovation?
|
Apr 04, 2022 |
|
Do Brands With Purpose Really Manage To Shift Perception?
|
Mar 28, 2022 |
|
Is The Future Of Business Subscription Based?
|
Mar 21, 2022 |
|
Is A Strong Leader Story Essential To Build Powerful New Brands?
|
Mar 14, 2022 |
|
What Makes Strategy Communities Awesome? With Kim Mackenzie (LWS)
|
Mar 07, 2022 |
|
Why Is It Hard For Ad Agencies To Get Credit For Their Work?
|
Feb 27, 2022 |
|
Do Marketers Overuse Celebrities In Advertising?
|
Feb 14, 2022 |
|
What Makes "Comms Planning" So Valuable? With Tattiana Bamba
|
Feb 07, 2022 |
|
Is Contrarianism Good For The Industry?
|
Jan 31, 2022 |
|
How Do You Best Research The Questions That Matter? With the NonFiction team
|
Jan 24, 2022 |
|
Does Web 3 Matter For Brands And Marketers? With Nilesh Ashra
|
Jan 17, 2022 |
|
Is It Ethical To Use Fear To Market Products?
|
Jan 10, 2022 |
|
Is Moving At The Speed Of Culture Sustainable For Marketers?
|
Jan 03, 2022 |
|
Are NFTs Making It To The Mainstream?
|
Dec 20, 2021 |
|
How To Unshackle Strategic Planning From Powerpoint?
|
Dec 13, 2021 |
|
Does The World Need More Brands, And More Growth? With Katie Dreke
|
Dec 06, 2021 |
|
Has The Job Of Marketing Gotten Harder?
|
Nov 22, 2021 |
|
How Do You Mentor A Strategist?
|
Nov 15, 2021 |
|
Why Are So Many Celebrated Campaigns One Trick Poneys
|
Nov 08, 2021 |
|
Can Meta Save Facebook's Brand?
|
Nov 01, 2021 |
|
What Makes A Good Brief?
|
Oct 25, 2021 |
|
Can Marketers Serve A Purpose Beyond Profits?
|
Oct 18, 2021 |
|
Is Advertising A Dying Profession?
|
Oct 04, 2021 |
|
Why Is "Marketing" Such A Dirty Word For Consumers?
|
Sep 27, 2021 |
|
100th episode! Who Do We Find Inspiring In The Marketing Industry?
|
Sep 20, 2021 |
|
Why Is The Advertising Industry Still So Dominated By Men?
|
Sep 13, 2021 |
|
How Can Clients Get The Most Out Of Their Agencies?
|
Sep 06, 2021 |
|
What Is The Role Of Strategy In Pitches?
|
Aug 30, 2021 |
|
How Do You Deal With Underperformers In Your Team?
|
Aug 23, 2021 |
|
Wouldn't It Be Great To Just Drop It All And Quit?
|
Aug 16, 2021 |
|
How Can Innovation Hurt Your Business?
|
Aug 09, 2021 |
|
Is Data Driven Marketing The Future Or The Hill Our Industry Will Die On?
|
Aug 02, 2021 |
|
Is It Still Possible To Be A Generalist In Marketing?
|
Jul 26, 2021 |
|
How Does It Feel To Found A Business After Years In Strategy?
|
Jul 19, 2021 |
|
What Is Wrong With Strategy? With JP Castlin
|
Jul 12, 2021 |
|
What Is The Next Big Tech In Experience Design?
|
Jul 06, 2021 |
|
Is There Such A Thing As An Opinion-free, Objectively Formed Strategy?
|
Jun 28, 2021 |
|
Is Purchase Based Behavior The Future Of Consumer Segmentation? With Anil Malhotra
|
Jun 21, 2021 |
|
Will Brands Survive The Decline Of Linear TV?
|
Jun 14, 2021 |
|
How Do You Stop Yourself From Overthinking Things?
|
Jun 07, 2021 |
|
How Do You Find Happiness When Work Feels Like A Failure?
|
May 30, 2021 |
|
Can Agencies Afford The Talent They Need?
|
May 24, 2021 |
|
Can You Deliver Great Work Without A Solid Process?
|
May 17, 2021 |
|
Is The Ad Industry Dangerously Reliant On Pitches?
|
May 10, 2021 |
|
How Does Company Culture Influence Its Marketing? With Minjae Ormes
|
May 03, 2021 |
|
How Does Strategy Inform Customer Experience Design
|
Apr 26, 2021 |
|
What Makes A CMO A Great CMO?
|
Apr 19, 2021 |
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How To Build The Confidence To Shape A Strategic POV?
|
Apr 12, 2021 |
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Why Are We Still Debating The Difference Between Planning And Strategy?
|
Apr 05, 2021 |
|
What Fuck Ups Have You Learned From?
|
Mar 29, 2021 |
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Can A Good Brand Save A Bad Product?
|
Mar 22, 2021 |
|
Has Community Marketing Lived Up To Its Hype? With Christina Garnett
|
Mar 15, 2021 |
|
Is In-housing A Positive Trend For The Industry?
|
Mar 08, 2021 |
|
Has The Quality Of Advertising Gone Down In The Last 20 Years? With Derek Walker
|
Mar 01, 2021 |
|
How Can Creative And Media Work Better Together? With Murray Calder
|
Feb 22, 2021 |
|
Are Industry Accolades Worth Anything Anymore?
|
Feb 15, 2021 |
|
Why Do Emotions Matter So Much In Advertising? With Claire Strickett
|
Feb 08, 2021 |
|
Do Tentpole Media Events Still Matter For Brands?
|
Feb 01, 2021 |
|
Do Independent Agencies Still Stand A Chance In The Current Climate?
|
Jan 25, 2021 |
|
How Do You Grow A Purpose - Driven Company? With Nicki Sprinz, Ustwo
|
Jan 18, 2021 |
|
Should You Fight For Your Beliefs From Inside Or Outside Of Your Organization?
|
Jan 11, 2021 |
|
Where Does The Job Of Strategy End?
|
Jan 04, 2021 |
|
How Do You Delegate Strategic Thinking?
|
Dec 15, 2020 |
|
What To Do When You're Feeling Burnt Out?
|
Dec 07, 2020 |
|
What Does Great Leadership Look Like?
|
Nov 30, 2020 |
|
Is The Trade Press A Source Of Truth, Or Hype? With Lara O'Reilley
|
Nov 23, 2020 |
|
How To Deal With Your Own Sense Of Mediocrity?
|
Nov 16, 2020 |
|
Are Ad Agency Creatives Second Class Creatives?
|
Nov 09, 2020 |
|
Should Brands Publicly Respond To Cultural Crises?
|
Nov 02, 2020 |
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Is It More Important To Be Right Or To Be Interesting?
|
Oct 26, 2020 |
|
Are Media Agencies Eating Creative Agencies' Lunch?
|
Oct 19, 2020 |
|
Can Performance Marketing Build Brands?
|
Oct 12, 2020 |
|
Is The Playbook Of "Rapid Brand Building" Sustainable? With Ana Andjelic
|
Oct 05, 2020 |
|
Are Brands A Dying Breed?
|
Sep 28, 2020 |
|
Do You Need To Bullshit Your Way To Grow In A Career In Advertising?
|
Sep 21, 2020 |
|
Are Ad Agencies Losing The Talent War?
|
Sep 14, 2020 |
|
How Do You Let Go And Let Others Progress Their Own Way?
|
Sep 07, 2020 |
|
How Do You Switch From Student To Junior Strategist?
|
Aug 31, 2020 |
|
How Can Brands Be More Sustainable In Their Media Choices? With Bennett D. Bennett
|
Aug 24, 2020 |
|
Does Creative Testing Get In The Way Of Great Ideas?
|
Aug 17, 2020 |
|
Can You Swtich Roles From Digital Strategist To "planner"?
|
Aug 10, 2020 |
|
Should Creative And Media Merge Back Together?
|
Aug 03, 2020 |
|
How Can You Handle Difficult conversations With Your Teams And Clients? Alex Jamieson & Bob Gower
|
Jul 27, 2020 |
|
Is There Such A Thing As A Perfect Strategy?
|
Jul 20, 2020 |
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What To Do When You've Peaked In Your Career? With Mark Pollard and Tom Goodwin
|
Jul 13, 2020 |
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How Do You Reconcile Your Ethics With The Clients You Work For?
|
Jul 06, 2020 |
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Are Frameworks Essential To Strategy?
|
Jun 29, 2020 |
|
How Do You Overcome Workoholism?
|
Jun 22, 2020 |
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How Do You Switch From CSO To CEO? With Thas Naseemuddeen
|
Jun 15, 2020 |
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How Can We Continue To Push Ourselves And Our Clients In Addressing Racism?
|
Jun 08, 2020 |
|
How Can We Do Better To Support Black Communities In The Ad Industry? With Cole Habersham
|
Jun 01, 2020 |
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What Is It Like To Do Strategic Planning For An Entertainment Company? With Zoe Scaman
|
May 25, 2020 |
|
Do Strategists Work In An Ivory Tower?
|
May 18, 2020 |
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Why Should You Record Another Marketing Podcast?
|
May 11, 2020 |
|
Are Ad Agencies Equipped To Drive Digital Transformation? With Ana Milicevic
|
May 04, 2020 |
|
Culture Vs Behavior, What Is More Important For Strategy?
|
Apr 27, 2020 |
|
Are Brands Fucking Up Their Response To COVID19?
|
Apr 20, 2020 |
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Will The Industry Really Miss Cannes This Year?
|
Apr 13, 2020 |
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How To Partner With Other Teams In Your Agency?
|
Apr 06, 2020 |
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How Are The Next 6 Months Going To Change For Ad People? With Rosie Yakob
|
Mar 30, 2020 |
|
Coping With COVID
|
Mar 24, 2020 |
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What Soft Skills Should We Be Better Prepared For In Advertising?
|
Mar 16, 2020 |
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Can You Switch To Strategic Planning Later In Your Career?
|
Mar 09, 2020 |
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How Do You Collaborate As An Introvert? With Tom Goodwin And Mark Pollard
|
Mar 02, 2020 |
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How Do You Identify And Attract Good Talent?
|
Feb 24, 2020 |
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Should Advertising Be Personalised?
|
Feb 17, 2020 |
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Should Strategists Come Up With Creative Ideas? With Mark Pollard
|
Feb 10, 2020 |
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Have Agencies Become Too Vanilla In Their Opinions?
|
Feb 03, 2020 |
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Should You Have A College Degree To Work In Advertising?
|
Jan 27, 2020 |
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What To Do When You Don't Feel Fulfilled In Your Job?
|
Jan 20, 2020 |
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Should You Move To New York To Work In Advertising?
|
Jan 13, 2020 |
|
Amazon, Friend Or Foe For Brands?
|
Dec 16, 2019 |
|
Aviation Gin, Burger King... Marketing Genius Or Failure?
|
Dec 09, 2019 |
|
Is Data Better To Validate Or To Inspire The Planning Process?
|
Dec 02, 2019 |
|
Can You Work In Agencies Over The Age Of 45?
|
Nov 25, 2019 |
|
Is Being Head Of Strategy The End Goal For A Strategist?
|
Nov 18, 2019 |
|
Do Brands Need A Purpose?
|
Nov 11, 2019 |
|
How Do You Grow As A Strategist?
|
Nov 04, 2019 |
|
Is The Advertising Industry Compatible With Mental Health Issues?
|
Oct 28, 2019 |
|
Does Great Planning Always Need A Consumer Insight?
|
Oct 22, 2019 |
|
Is There An Ethical Dilemma Working In Advertising?
|
Oct 14, 2019 |
|
Is Global Brand Planning Still Possible?
|
Oct 07, 2019 |
|
Is Working In Advertising Still Worth It?
|
Sep 30, 2019 |
|
Is The Client Always Right?
|
Aug 26, 2019 |