The Negotiation

By WPIC Marketing + Technologies

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Episodes: 207

Description

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.

Episode Date
Australia China Business Council CEO Tom Parker on Warming Bilateral Ties
Apr 22, 2024
Grace Wu | Becoming a Little Red Book Influencer and Fostering Australia-China Connections
Apr 03, 2024
Head of Global Marketplace ROW @ Coupang - Gerald Hoe | Navigating South Korea's E-commerce Boom
Mar 25, 2024
The APAC Playbook | Red Phoenix's Guide to Growing Western Sports Properties in APAC
Mar 06, 2024
Justin Downes - President @ Axis Leisure Management | The Booming Ski Industry In China
Feb 28, 2024
Mark Dreyer, Founder of China Sports Insider | Messi Drama in HK, F1 Is Back in Shanghai, Women's Tennis, the Skiing Boom, and All Things China Sports
Feb 22, 2024
Crystal Tai - Senior Managing Editor @ Jing Daily | Canadian Brands Enjoying Success in China (and Why) & The Top Chinese Fashion Trends For 2024
Feb 14, 2024
Filip Zieliński | China's EV, Education, & Start-up Landscapes
Feb 07, 2024
Charles Lavoie - Head Of Creative Labs @ WPIC | Douyin & The New China Playbook For Brands
Jan 20, 2024
Jacob Cooke, CEO @ WPIC Marketing + Technologies | The 2024 Outlook for PDD, Douyin, Alibaba, & The Chinese Consumer
Jan 10, 2024
Andrew Methven | The Importance of Understanding Mandarin's History As a Language
Dec 13, 2023
Claire Urry | Expanding Trade & Investment Between UK And China
Dec 06, 2023
Denni Hu | Singles' Day, China's Fashion Trends, & The Rise of Chinese Designers
Nov 28, 2023
Heidi Dugan | The Australian Prime Minister's Visit To China, Warming Australia-China Relations, CIIE, & Singles Day
Nov 17, 2023
Jing Zhang, Global Editor in Chief @ Jing Daily | China's Luxury Consumption Landscape In 2023
Nov 03, 2023
Our 200th Episode Featuring Jacob & Joseph Cooke
Oct 26, 2023
Noah Fraser, Canada China Business Council Managing Director, China | Opportunities & Challenges For Canadian Business In China
Oct 20, 2023
Jacob Cooke, CEO & CoFounder @ WPIC Marketing + Technologies | Golden Week Consumption Boost, Singles' Day Projections, & South Korea Expansion
Oct 12, 2023
MJ Park | South Korea’s Booming E-commerce Landscape
Oct 05, 2023
Michael Hart, President of AmCham China | US-China Relations, Business Climate Sentiment In China, & China's Appetite For Foreign Direct Investment
Sep 28, 2023
Shai Oster | China & Southeast Asia's Tech Investment Landscape
Sep 23, 2023
Jacob Cooke, CEO @ WPIC Marketing & Technologies | Why WPIC Is So Bullish On The Chinese Consumer
Sep 14, 2023
Su Cheng Harris-Simpson | Empowering Women in Business in China and Beyond
Aug 31, 2023
Michel de Rijk | Why Now Is The Time To Be Bullish On China & The Impact Of AI On The World Of Advertising
Aug 24, 2023
Yaling Jiang, Founder of "Following The Yuan", Part 2 | US-China Cultural Similarities, "Facekinis", Coffee, and the 'Wellness' Boom
Aug 16, 2023
Yaling Jiang, Founder of "Following The Yuan" | The Reception Of The Barbie Movie In China & Newsletter-Based Journalism
Aug 09, 2023
Crystal Tai, Senior Managing Editor @ Jing Daily | The Fashion, Culture, & Lifestyle Trends Shaping Consumption In China
Aug 02, 2023
Simon Torring, CoFounder of Cube Asia | The SE Asia Ecommerce Platform Battle Between Lazada, Shopee, & How TikTok Shop Is Emerging As A Legitimate Contender
Jul 26, 2023
Qin Chen, Managing Editor @ TechNode | China's Booming EV Industry, AI Advances, & Why Meituan Won't Be Dethroned In The Local Life Services Vertical
Jul 19, 2023
Thomas Yeoh | Dissecting The Booming eCommerce Landscape In SE Asia
Jul 12, 2023
Marko Tiesmäki | Nokia's Journey In China & Promoting The Finland-China Trade Relationship
Jun 28, 2023
John Gearing | Lessons Learned Growing The World's Largest Apparel Brands In APAC
Jun 22, 2023
Xiang Chen | Why Expanding Your Brand Into Asia Successfully Requires Data-Centric Insights
Jun 14, 2023
Ryan Purkey | Digital Transformation In Asia For Established Industries
Jun 07, 2023
Alex Palmer | The Asia Multi-Market Entry Strategy Brands Have Been Waiting For
May 31, 2023
Daniel Mabey | Nutraceuticals - One Of The Fastest Growing Market Segments In Asia
May 17, 2023
Jacob Cooke | Japan's Booming E-commerce Market
May 11, 2023
Kirsten Johnston | Place Identity & Branding Some Of China's Most Iconic Areas
May 03, 2023
Susan Heffernan | Breaking Down The Furniture And Home Decor Industry In China
Apr 26, 2023
Diego Dultzin Lacoste Part 2 | The Impact of Data Analysis on Pricing Online & How AI Can Automate The Process To Further Drive Revenue
Apr 19, 2023
Diego Dultzin Lacoste, Part 1 | Founder Of The First Independent, Members-Only Flash Sales Site In Asia
Apr 12, 2023
Jerome Spitzer | Going from 0 To 18 Restaurants In 15 years In HK
Apr 05, 2023
Gordon Domlija Part 2 | How Brands Can Reinvent Themselves In Asia, & How The Metaverse In Asia Is Shaping The Future Of Marketing Globally
Mar 29, 2023
Gordon Domlija Part 1 | The Most Incredibly Responsive Market in the World, & The Complexity of Consumer Behavior and Targeting in China
Mar 22, 2023
Joanna Hutchins | China’s Approach To Innovation & What The West Can Learn
Mar 15, 2023
Gil Chavez Part 2 | Big In Japan - 20+ Years of Training CEOs, & The Art Of Negotiation And Communication
Mar 08, 2023
Joseph Cooke | Boots On The Ground - China's Business Climate Is Booming
Mar 01, 2023
Gil Chavez Part 1 | Corporate Communications, CEO Media Training, & Social Media Marketing In Japan
Feb 22, 2023
Morgan Keldsen Part 2 | Growing The World's Most Iconic Streetwear Brands In Asia
Feb 15, 2023
Morgan Keldsen Part 1 | How Nike Crushed It In China & Running The Air Jordan Brand In Asia
Feb 08, 2023
Igor Duc Part 2 | Tech Accessories & The Future Of Omni Channel Retail
Feb 01, 2023
Igor Duc Part 1 | Convincing Consumers To Invest In Their Tech Accessories
Jan 25, 2023
Dave McCaughan Part 3 | Responding To Shifting Demographics In Asia
Jan 18, 2023
Dave McCaughan Part 2 | Responding To Shifting Consumer Demographics In Asia
Jan 11, 2023
Dave McCaughan Part 1 | BIBLIOSEXUAL & Advertising Iconic International Brands In Asia
Jan 04, 2023
Year In Review, Part 2 | The Greatest Hits Of 2022!!
Dec 21, 2022
Year In Review, Part 1 | The Greatest Hits Of 2022!!
Dec 14, 2022
Arnault Castel Part 2 | Online vs Offline And The Future Of Retail In Asia
Nov 30, 2022
Arnault Castel Part 1 | The Coolest Store In Hong Kong
Nov 23, 2022
Charles Lavoie Part 2 | Using Creative To Fuel Growth In Asia
Nov 16, 2022
Jacob Cooke | Assessing The 2022 Singles’ Day 11/11 Shopping Festival And Consumption Trends In China
Nov 09, 2022
Charles Lavoie Part 1 | How Creative Drives Impact In APAC
Nov 02, 2022
William Bao Bean Part 2 | Current Markets & Future M&A In Asia
Oct 26, 2022
William Bao Bean Part 1 | The Distinguishing Characteristics Of Successful APAC Startups
Oct 19, 2022
Louis Houdart Part 2 | Nuances Of Consumers In China
Oct 12, 2022
Louis Houdart Part 1 | From Flower Shops To Chinese Brand Building
Oct 05, 2022
Akio Tanaka Part 2 | Japan's Startup & Investment Landscape
Sep 28, 2022
Akio Tanaka Part 1 | Backing Technical Founders & Growing Businesses In Asia
Sep 21, 2022
Patrick Deloy Part 2 | The Future Of Omni-Channel Retail In Asia
Sep 14, 2022
Patrick Deloy Part 1 | The Omni Channel Experience In Asia
Sep 07, 2022
Chuk Besher Part 2 | Partnerships, News Media, & eCommerce In Japan
Aug 24, 2022
Chuk Besher Part 1 | Creative In Japan With Coca-Cola & Grey Group
Aug 17, 2022
Jeff Daggett | 30 Years Of Helping Iconic Global Brands Enter Japan - Part 2
Aug 03, 2022
Jeff Daggett | 30 Years Of Helping Iconic Global Brands Enter Japan - Part 1
Jul 27, 2022
Massimo Lazzari | Bringing European Luxury Brands To Japan
Jul 20, 2022
Ricky Samuel | Marketing Consumer Electronics Brands In Southeast Asia - Part 2
Jul 13, 2022
Ricky Samuel | Marketing Consumer Electronics Brands In Southeast Asia - Part 1
Jul 06, 2022
Bill Tung | Localizing For Consumers In Japan - Part 2
Jun 29, 2022
Bill Tung | Localizing For Consumers In Japan - Part 1
Jun 22, 2022
Elyse Ribbons Pt. 2 | Navigating Philanthropy, the Arts, and the Corporate World in China
Mar 30, 2022
Elyse Ribbons, Part 1 | Theater and Cinema in China
Mar 23, 2022
Liam Mather | Inside the Beijing Olympic Bubble
Mar 15, 2022
Zarina Kanji | Health, Wellness and Food in China
Mar 08, 2022
Art Dicker | Navigating China's Legal System
Mar 02, 2022
Kimberly Kirkendall | Global Supply Chain Upheaval & Managing Vendor Relationships in China
Feb 22, 2022
Mark Williams | Triumphs, Challenges and Threats: The Politics of the Asia-Pacific
Feb 16, 2022
Karen Raghavan | The Beauty Market in China
Feb 08, 2022
Jim Fields | Creative Video as an IPO Marketing Tool in China
Feb 01, 2022
Mark Simon | Growing Hockey in China
Jan 25, 2022
Cameron Wilson | The Future of Football (Soccer) in China
Jan 19, 2022
Alvin Wang Graylin | The China President of HTC Talks VR & Metaverse
Jan 13, 2022
Michael Zakkour | 5 NEW DIGITAL’s Predictions For 2022 In China
Jan 05, 2022
Year In Review | The 'Greatest Hits' of 2021
Dec 28, 2021
Craig Smith | The CEO Bringing Burton Snowboarding To China
Dec 08, 2021
Elsbeth van Paridon | China's Contemporary Fashion & Underground Culture Scene
Nov 30, 2021
Rosie Hawes & Carly Ramsey | Assessing Political Risk in APAC
Nov 23, 2021
Jacob Cooke | Exploring and Explaining Another Record-Breaking 11/11 Singles Day
Nov 17, 2021
Steve Hoffman | Startups In China & The Five Forces That Change Everything
Nov 09, 2021
Justin Downes | Ski Resort Development & Management In China
Nov 02, 2021
Jacob Cooke | 11/11 2021 - A look ahead to the world's largest shopping day of the year
Oct 27, 2021
Jia Wang | Canada / China Relationship - The Past, The Present, & The Future
Oct 20, 2021
Freddie Bacon Part 2 | Snowboard Academy Growth & Why Technology Could Be The Key To Increasing Ski Resort Revenues
Oct 12, 2021
Freddie Bacon Part 1 | The Culture & Growth Tactics Of Snow Sports In China
Oct 05, 2021
Rui Ma Part 2 | China Tech Headed West & Understanding The Phenomenon 'Lookism'
Sep 28, 2021
Rui Ma Part 1 | The Tech Buzz Of China
Sep 22, 2021
John Kaller | The Evolving KOL And Influencer Market In China & Unpacking The Future Of Artificial Intelligence
Sep 14, 2021
Elijah Whaley | KOLs & The Influencer Marketing Industry Of China
Sep 08, 2021
Justice Hampton | Merchandising In The Digital Era & How To Do It Effectively In China
Aug 31, 2021
Mark Dreyer | Bolstering National Pride Through Sports Performance on the Olympic Global Stage
Aug 24, 2021
Elaine Ann | Defining UI, UX & CX for China, and the Importance of "Xperience Innovation"
Aug 17, 2021
Gregory Prudhommeaux | Food Tech in China & The Impact of the Spiking Health & Wellness Industry
Aug 10, 2021
Angela Zhang | Chinese Antitrust Exceptionalism & The China's Tech Duopoly
Aug 04, 2021
Zak Dychtwald, Part 2 | China's Youth - A Restless Generation Changing The World
Jul 27, 2021
Zak Dychtwald, Part 1 | The Identity of China's Millennial Generation
Jul 20, 2021
EPISODE 100 | Featuring His Excellency, Dominic Barton, Ambassador of Canada to the People’s Republic of China, with Executive Director at the CCBC, Sarah Kutulakos
Jul 12, 2021
Joseph Constanty | Urban Mobility and Growing the World's Largest Smart Scooter Company Globally
Jul 07, 2021
Andrew Sigfrids | Architecture and Design - In China & For China
Jun 23, 2021
Sam Michael | Pollution and Air Purification in China, & How to Nurture Strong Business Relationships in Asia
Jun 15, 2021
Jacob Cooke | China's Economic Recovery, Live-Commerce, JD Logistics' IPO, & the 6.18 Shopping Bonanza Forecast
Jun 09, 2021
Kseniya Otmakhova | China's 'Socio-Spatial' Set of Challenges
Jun 01, 2021
Daphne Tuijn | Deriving Insights and Intelligence From Data In China
May 27, 2021
Greg Turner | Live Sports & Entertainment Venue Management in China
May 18, 2021
Benjamin Wahl | The Strategic Business of Sports Solutions in China
May 11, 2021
Charles Lavoie | Staying Consistently Creative in China
May 05, 2021
Yoann Delwarde | The Art of Sales in China
Apr 21, 2021
Kevin Hui | Growing the Sport of Hockey in China
Apr 14, 2021
Wendy MacKenzie Pease | Translating Global Marketing Success
Apr 07, 2021
Professor Min Ye | The Chinese and Asian Political Economies
Mar 30, 2021
Jim Dunn | The Future of Building Design, Construction, & Delivery
Mar 23, 2021
Chloé Goncalves | Exfoliating China's Cosmetics Industry
Mar 16, 2021
Mark Kristofic | The Boom of Winter Sports in China
Mar 10, 2021
Bill Tung | Is Fitness Fashion Big in China & Japan?
Feb 09, 2021
Radley Mackenzie | The Rising Tide of Sports in China
Feb 02, 2021
Dr. Gang Lu | Building a Tech Media Empire in China
Jan 19, 2021
Nabil Sabet | The Future of Workspace Design in China
Jan 12, 2021
Matt Sheehan | Semiconductors & Digital Sector Sub-Cultures
Jan 05, 2021
The Year in Review | 2020's Greatest Hits
Dec 24, 2020
Matthew Brennan Part 2 | The Middle Platform & Turning Cringe Into Crave
Dec 15, 2020
Matthew Brennan pt. 1 | Attention Factory - TikTok & China's ByteDance
Dec 08, 2020
Colin Bogar | The Future of China's Real Estate Sector
Dec 01, 2020
Simon Zhao | China's Housing Bubble vs. Protecting the RMB
Nov 24, 2020
Jacob Cooke | Returning To A New China
Nov 17, 2020
Bruno Schiavi | Taking Hemp & CBD to China
Nov 10, 2020
Kevin Xu Part 2 | Interconnecting the Politics of China and the USA
Nov 03, 2020
Kevin Xu | Open Source in China & Working at the White House
Oct 27, 2020
Tom Parker | Taking Australian Football to China
Oct 20, 2020
Bertrand Schmitt | App Annie & The Rise of Mobile in China
Oct 06, 2020
Jesse Chester | China's Sweet Tooth
Sep 29, 2020
Kimberly Kirkendall | How To Evaluate a Business Opportunity in China
Sep 22, 2020
Aynne Kokas | How China is Changing the Way Hollywood Makes Movies
Sep 16, 2020
Hendrik Laubscher | Why China is Leading the World in eCommerce Logistics & Warehousing
Sep 08, 2020
XinYi Lim | Pinduoduo's Change in Leadership, Differentiating and Understanding C2M, and Why Live Streaming is Everything Right Now
Aug 04, 2020
Wei Liang | Digging Into US/China Foreign Policy, Discussing The Belt & Road Initiative and the Asian Infrastructure Investment Bank
Jul 28, 2020
Gen Kanai | Tech in Japan: How Google Won, eBay Lost, and Why Twitter Couldn't Lose, & Lessons Learned Growing Mozilla in Asia
Jul 17, 2020
Benjamin Qiu | China's First RMB Accelerator Fund, The Development of China's Legal Landscape, & Exit Options For Startups in China
Jul 07, 2020
Shanshan Tang | Alibaba as a "Digital Economy", Tmall vs. Tmall Global, and Alibaba's Leveraging of AI
Jun 26, 2020
Barbara Finamore | Energy, Pollution, & Why China's Electric Vehicle Industry Might Just Save Our Planet
Jun 17, 2020
XinYi Lim, Senior Director of Corporate Development @ Pinduoduo | Interactive eCommerce, Observable Trends in Consumer Behaviour, & Pinduoduo's Long Term Growth Strategy
Jun 08, 2020
TR Harrington | Exiting in China as a Foreigner, Social Media for Customer Service, & Investing in SE Asia
May 22, 2020
James Lalonde | Innovation in Japan vs China, The Future of Work in China, & The One Belt One Road Perspective
May 13, 2020
Justin Mallen | Handling Data Servers for the Largest Shopping Day in the World, How 5G Will Change the Internet, and Huawei's Future
May 07, 2020
Andrea Fenn | How the New Rich Changed Luxury Fashion Marketing and the Phenomenon of Live Streaming for Commerce
May 04, 2020
Mark Greeven | China's 4 Types of Innovators & Building Resiliency Through Organizational Structure
Apr 28, 2020
Michael Zakkour Part 2 | Amazon Laid Bare, How Integrated Systems Helped Chinese eCommerce Rebound, and Thriving by Focusing on the Three "C's"
Apr 21, 2020
Bay McLaughlin | Exploring the World of IoT, Innovation Outside the G8, & Juxtaposing Eastern European and Asian Entrepreneurs With North American
Apr 17, 2020
Dr. Julie Klinger | Rare Earth Metals - Not Rare, In Everything From Magnets To Missiles, & China Dominates The Industry
Apr 13, 2020
Rick Watson | Amazon vs. Alibaba, Including Seller & Buyer Experiences and Influencer Impact
Apr 08, 2020
Joshua Eisenman | China's Asymmetric Global Advantage and Defining "Relational Power"
Apr 03, 2020
Sarah Weyman | The Impact of COVID-19 & Adjusting To The New Marketing Normal In China
Mar 26, 2020
Ben Robinson | The Japanese Market - Shopify Success, Building Brand Loyalty & Consumer Trends
Mar 19, 2020
Ann Lee | Myths & Misconceptions About China, Wall Street to Best Selling Author X2, & The Impact of COVID-19
Mar 14, 2020
Marian Danko | Weathering The VC Winter, Why China Will Win The AI Race, & Second Tier Cities To Watch
Mar 12, 2020
Scott Laprise | Communism, Guanxi, Innovation vs Adaptation, & Trying to Financially Analyze China
Mar 06, 2020
Olivia Plotnick | All About WeChat - Mini-Programs, The Power of WOW, & Building Awareness vs. Building Relationships
Mar 04, 2020
Kevin Johannes Wörner | Helping Chinese Corporates Innovate, Mobile-First Mobile-Only Differences For B2C & B2B, and the Future of AI and Big Data Analytics
Feb 26, 2020
Cyril Ebersweiler | eCommerce Pre iPhone, Building the Worlds's #1 Hardware Accelerator, & The Next Big Thing
Feb 18, 2020
Jacob Cooke | Special Edition Coronavirus Update
Feb 13, 2020
Sarah Kutulakos | The Rise of the Middle Class and How eCommerce Has Changed Corporate Infrastructures
Feb 10, 2020
Scott Silverman | Context Over Content, The Demand for Immediacy, & Experiential Marketing
Jan 31, 2020
Lauren Hallanan | Live Commerce, Private Traffic & Idle Fish
Jan 28, 2020
Tom Nixon | The Speed of China, An Innovation Mindset, & Reaching the 2nd, 3rd, and 4th Tier Cities With Your Marketing
Jan 24, 2020
Rebecca Fannin | The Race for Technology Supremacy & Alibaba Life After Jack Ma
Jan 21, 2020
Shawn Graham | From Politician to Chinese Business Consultant & The Importance of Building On-The-Ground Human Relationships in China
Jan 14, 2020
Doug Pearce | Chinese Megabrands, Agency Pitching Best Practices, & Using KOLs and Social Marketing in China
Jan 09, 2020
William Bao Bean | China's First Startup Accelerator, The Chinese Entrepreneur's Modus Operandi, & SOSV's Asia Investment Thesis
Jan 07, 2020
Bessie Lee | 3 Decades of Marketing in China, Marketing Technology Startups, and How AI Is Disrupting it All Everywhere
Dec 20, 2019
Elizabeth Campbell | PPC West vs. East, Forming Chinese Marketing Teams, and the Value of Custom Built China Data Analytics Software
Dec 18, 2019
Sally Zhang | A Masterclass in Dominating Alibaba's Taobao eCommerce Platform
Dec 10, 2019
Jordan Rosenberg | Unpacking China's Relationship With Bitcoin, Blockchain, and Cryptocurrencies
Dec 03, 2019
Singles Day Recap with Hao Lin of Alibaba Cloud & Joseph Cooke of WPIC Marketing + Technologies
Nov 15, 2019
Mathias Chaillou | China's Video Platforms, Risk Tolerance of Chinese Brands, and the Changing Agency Landscape in China
Nov 12, 2019
Todd Embley | Being An Expat Entrepreneur, Building Asia's First Tech Accelerator, and VC Investing in China
Oct 31, 2019
Leif Rogers and David Noel | Major Sports Brand Building in China, the Rise of Health and Fitness, and the NBA Tweet to Forget
Oct 29, 2019
Milo Chao | Auto vs. Infant Milk Powder Industries, the Importance of CSR to Brand Building, and Investing in Customer Service for Chinese Consumers
Oct 24, 2019
Rob Arthurs | China Import Regulations, Chinese Consumer Buying Cycles, and Using Free Trade Zones Effectively
Oct 22, 2019
Alex Duncan | Exploring the Social Media Landscape in China and the Importance of Quality Content
Oct 17, 2019
Elliott Zaagman | Trends from US Listed Chinese Companies and Building Partnerships in China
Oct 15, 2019
Stephen Drummond | China Market Complexities That Drive Brands to Reboot Timeless Creative Strategies
Oct 08, 2019
Charles Lavoie | Vodka, Hockey, and Blending History With Pop Culture to Build a Brand Identity in China
Oct 03, 2019
André-Philippe Chenail | The Multi-Sentimented Business Landscape in China and Their Leap Forward in Sophistication
Oct 01, 2019
Jacob Cooke | Singles Day, November 11th, the Largest Shopping Day of the Year
Sep 26, 2019
Michael Zakkour | Explaining "New Retail" and Cultural Dexterity in the Chinese Market
Sep 24, 2019
Phillip Beck | Look-a-Like Data, Managing Bad PR, and Capability Mapping
Sep 19, 2019
Jacob and Joseph Cooke | Big Data in China and Branding Through Experience not Presence
Sep 17, 2019
Amanda Liu | Data, Analytics, and China's Social Media Landscape
Sep 12, 2019
David Sullivan | Winning and Losing in China
Sep 10, 2019
The Negotiation With Todd Embley
Aug 29, 2019