On the Mic

By Ad Results Media

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Category: Marketing

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Episodes: 59

Description

We explore the business of creator-based media across podcasts, video, and emerging audio. We aim to educate, enlighten and push the industry forward.

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Episode Date
The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley
Dec 12, 2022
Best Practices Are Always the Best Process…Or Are They?
Nov 28, 2022
Behavioral Economics and Advertising
Nov 14, 2022
Podcasting Insights: Where Are We Going? An Interview with Heather Osgood
Oct 31, 2022
How Did We Get Here? The Winding Paths to a Career in AdLand
Oct 17, 2022
By Any Other Name: Creators and Influencers with FleishmanHillard
Oct 03, 2022
Beyond the Movement—A Conversation with Bryan Barletta and Andrea Schwarzbach
Sep 19, 2022
When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics
Sep 07, 2022
When Cookies Crumble, Part 1: How Creator Marketing Can Help Brands Wean Off Third-Party Data
Sep 05, 2022
After These Messages: A Research Follow Up With Sounds Profitable
Aug 24, 2022
Self Made Millennial: An Interview with Madeline Mann
Aug 22, 2022
The Sports Podcast: A Powerful Player in Your Marketing Game Plan
Aug 08, 2022
The Creator Event of the Year: A Lookback at VidCon 2022
Jul 25, 2022
Podcast Ad Tech Predictions for 2022—An Interview with Bryan Barletta
Jul 10, 2022
Why Not Both? The Benefits of Host-Read and Pre-Recorded Podcast Ads
Jun 19, 2022
Going Viral, Part 2: How Content Spreads
Jun 06, 2022
Going Viral, Part 1: Surveying the Viral Adscape
May 24, 2022
Creative Pursuits: Bringing Your Whole Self to Work
Apr 25, 2022
Podcast Music, Part 3: The Grand Finale
Apr 11, 2022
Podcast Music, Part 2: First Passes
Mar 28, 2022
Podcast Music, Part 1: Setting the (Sound)stage
Mar 14, 2022
Game On: An Interview with MeganPlays
Feb 27, 2022
Fun for the Whole Family: An Interview with The McFarlands
Feb 14, 2022
The Power of Authentic Endorsement: A Conversation with Jon Favreau and Mark Krojansky
Aug 08, 2021
Do We Have a Deal? Negotiating Media From Both Sides of the Buy
May 03, 2021
True Crime, Part 3: An Interview with True Crime Obsessed
Apr 19, 2021
True Crime, Part 2: An Interview with Delia D'Ambra
Apr 06, 2021
The Blurred Line Between Podcasters and Influencers: An Interview with Bert Kreischer
Mar 31, 2021
True Crime, Part 1: Why Can't We Stop Listening?
Mar 22, 2021
The History of Podcasting
Mar 08, 2021
Podcast AdTech: An Interview with Bryan Barletta
Feb 18, 2021
Making Space: An Interview with Ad Results Media's SEEN Committee
Jan 31, 2021
The Art of Conversation: An Interview with Jordan Harbinger
Dec 20, 2020
How Molson Coors Harnesses the Power of Podcast Ads
Dec 06, 2020
Growing a Podcast Ecosystem: An Interview with Kathy Doyle
Nov 30, 2020
The Anatomy of an Ad, Part 3: What A Concept!
Nov 16, 2020
The Anatomy of an Ad, Part 2: Let's Talk Strategy
Nov 02, 2020
The Anatomy of an Ad, Part 1: Starting With the Brand
Oct 20, 2020
Women in Podcasting, Part 3: An Interview with Podcast Nation
Sep 13, 2020
Where's the Data?: An Interview with Podsights Founder, Sean Creeley
Sep 03, 2020
Women In Podcasting, Part 2: An Interview with Wondery
Aug 30, 2020
Women In Podcasting, Part 1: An Interview with LadyGang
Aug 17, 2020
Committees at Work: How Employees Are Driving Organizational Change During COVID-19
Aug 03, 2020
WFH Culture: A Round Table Discussion on the Shifting Way We Work
Jul 08, 2020
COVID-19: A Human Resources Perspective
Jun 22, 2020
Unprecedented Moment: Where Audio is Heading in 2020
Jun 08, 2020
Ad Uncertainty: How COVID-19 is Impacting Audio Advertising
May 18, 2020
Getting Great Reads: The Elements of Authentic Endorsement
May 04, 2020
Just Fix it In Post? What Editing Can (and Can't) Do
Apr 20, 2020
Before We Go Live: How Podcasters Prep for Recording Day
Apr 07, 2020
Audio Matters! Part 2: Improving Your Setup
Mar 23, 2020
Audio Matters! Part 1: Which Mic is Right?
Mar 09, 2020
Measuring What Matters: The State of Attribution in Podcast Advertising
Feb 24, 2020
Creating Hit Podcasts: An Interview with Sim Sarna
Jan 27, 2020
On Storytelling: A Conversation with Andrew Jenks
Jan 13, 2020
Finishing Touches: Copy Writing 101, Part 3
Dec 30, 2019
Making It Stick: Copywriting 101, Part 2
Dec 02, 2019
Your Brain on Podcasts: A Conversation with Hernan Lopez
Oct 21, 2019
Copy That: Copywriting 101, Part 1
Sep 18, 2019