smj: school marketing journal
By imageseven
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Category: Marketing
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Episodes: 235
Description
The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.
| Episode | Date |
|---|---|
|
233: Closing the gap between insight and action – Part 2
|
Nov 27, 2025 |
|
232: Closing the gap between insight and action – Part 1
|
Nov 20, 2025 |
|
231: The enrolment journey – Interview with Anthony McCausland
|
Nov 13, 2025 |
|
230: How Heads build marketing maturity
|
Nov 06, 2025 |
|
229: Attracting staff – Interview with Sue Ellson
|
Oct 30, 2025 |
|
228: The Head's guide to managing message drift
|
Oct 23, 2025 |
|
227: This episode is not about AI – Interview with Bart Caylor
|
Oct 16, 2025 |
|
226: Relentless and remorseless
|
Oct 07, 2025 |
|
225: Practical strategy gains through AI
|
Sep 25, 2025 |
|
224: How to hire a marketer
|
Sep 18, 2025 |
|
223: The art of qualitative conversations – Interview with Jill Goodman
|
Sep 11, 2025 |
|
222: Consistency vs creativity – Part 3
|
Sep 04, 2025 |
|
221: Innovation in School Marketing and AI – Interview with Dr Adrian Camm
|
Aug 28, 2025 |
|
220: Consistency vs creativity – Part 2
|
Aug 21, 2025 |
|
219: WhatsApp Warriors – Interview with Phillip Heath
|
Aug 14, 2025 |
|
218: Consistency vs creativity – Part 1
|
Aug 07, 2025 |
|
217: AI avatars to augment your communication and training – Interview with Nick Jensen
|
Jul 31, 2025 |
|
216: The funnel is broken
|
Jul 24, 2025 |
|
215: Build your lighthouse
|
Jun 26, 2025 |
|
214: When your why is different – Interview with Brian Harris
|
Jun 20, 2025 |
|
213: Be a lighthouse, not a lifeboat
|
Jun 12, 2025 |
|
212: How demographics will shape your school - Interview with John Black
|
Jun 05, 2025 |
|
211: Escape the campaign trap
|
May 29, 2025 |
|
210: Pulling in the same direction - Interview with Mike Connor - Part 2
|
May 22, 2025 |
|
209: Why campaign thinking fails schools
|
May 15, 2025 |
|
208: Pulling in the same direction – Interview with Mike Connor - Part 1
|
May 08, 2025 |
|
207: The truth about parent focus groups
|
May 01, 2025 |
|
206: Saying more with less
|
Apr 10, 2025 |
|
205: Rebrand for the right reasons
|
Apr 03, 2025 |
|
204: Rebrand or rethink? Fixing the real problem
|
Mar 27, 2025 |
|
203: Beyond the waitlist – The case for continuous marketing
|
Mar 20, 2025 |
|
202: The power of flaws: Turning brand weaknesses into assets
|
Mar 13, 2025 |
|
201: School Choice Counts – interview with Graham Catt
|
Mar 06, 2025 |
|
200: What 200 episodes have taught us about Heads as leaders in school marketing
|
Feb 27, 2025 |
|
199: Why Heads must own marketing
|
Feb 20, 2025 |
|
198: How AI can help school Heads with strategy – interview with Graham Kenny
|
Feb 13, 2025 |
|
197: Don't be the best. Be their favourite.
|
Feb 06, 2025 |
|
196: How communication drives thriving school communities – Interview with Ashley Fell
|
Dec 05, 2024 |
|
195: Reimagine the school business model – interview with Peter Baron
|
Nov 28, 2024 |
|
194: From challenge to clarity: Enrolment insights
|
Nov 21, 2024 |
|
193: Keep your brand promise
|
Nov 13, 2024 |
|
192: Discovering your differentiators – Interview with Clayton Johnston
|
Nov 08, 2024 |
|
191: Lights, camera, enrolments! – Introducing imageseven's new video service
|
Oct 31, 2024 |
|
190: Communicating change: a framework
|
Oct 24, 2024 |
|
189: Leading change in school marketing
|
Oct 17, 2024 |
|
188: No budget required
|
Sep 26, 2024 |
|
187: The future is fractional
|
Sep 19, 2024 |
|
186: Limit the logical
|
Sep 12, 2024 |
|
185: Boosting productivity and growth – AI in your school marketing
|
Sep 05, 2024 |
|
184: Strategy – How will you win? – interview with Tom Olverson
|
Aug 29, 2024 |
|
183: School marketing starts on the inside
|
Aug 22, 2024 |
|
182: Email newsletters – interview with Dan Oshinsky
|
Aug 15, 2024 |
|
181: Your second chance at a first impression
|
Aug 08, 2024 |
|
180: Substantiating teacher quality - interview with Matt Pfeiffer
|
Aug 01, 2024 |
|
179: Global lessons from the 2024 IBSC Annual Conference
|
Jul 25, 2024 |
|
178: AI 101 for school Heads
|
Jun 27, 2024 |
|
177: Marketing buzzwords you should know – Part 2
|
Jun 20, 2024 |
|
176: Truth and Tradition: Writing Authentic School Histories – interview with David Hastie
|
Jun 13, 2024 |
|
175: The marketing buzzwords you should know – Part 1
|
Jun 06, 2024 |
|
174: Strategy with the customer in mind – interview with Tom Olverson
|
May 30, 2024 |
|
173: Branding is expecting. Marketing is parenting
|
May 23, 2024 |
|
172: Unlocking your school's value
|
May 16, 2024 |
|
171: Why video documentaries work for schools – interview with Ryan Koral
|
May 09, 2024 |
|
170: How good is your email newsletter?
|
May 02, 2024 |
|
169: Are you distinct or distinctive?
|
Apr 04, 2024 |
|
168: The power of print magazines
|
Mar 28, 2024 |
|
167: How to pivot your school from mission, to brand, to growth – part 4
|
Mar 21, 2024 |
|
166: When to say what to whom
|
Mar 14, 2024 |
|
165: How to pivot your school from mission to brand to growth – part 3
|
Mar 07, 2024 |
|
164: Navigating issue management – a guide for school Heads
|
Feb 29, 2024 |
|
163: How to pivot your school from mission, to brand, to growth – part 2
|
Feb 22, 2024 |
|
162: Preparing for a deepfake crisis
|
Feb 15, 2024 |
|
161: How to pivot your school from mission to brand to growth – part 1
|
Feb 08, 2024 |
|
160: Managing your team's marketing technology appetite
|
Feb 01, 2024 |
|
159: Are you mindstuck? – interview with Michael McQueen
|
Nov 30, 2023 |
|
158: School fees insights – interview with Anthony McCausland
|
Nov 23, 2023 |
|
157: Pitfalls to avoid in 2024
|
Nov 16, 2023 |
|
156: Marketing AI for school Heads – interview with Bart Caylor
|
Nov 09, 2023 |
|
155: Reflections – interview with Stuart Meade
|
Nov 02, 2023 |
|
154: The voice of the customer
|
Oct 26, 2023 |
|
153: What is a (school) brand?
|
Oct 19, 2023 |
|
152: Observations from our conversations
|
Oct 12, 2023 |
|
151: Growing an alumni program – interview with Alastair Lee
|
Sep 21, 2023 |
|
150: Print or digital publications?
|
Sep 14, 2023 |
|
149: The five biggest changes in advertising and what you need to know – interview with Amanda Reid
|
Sep 07, 2023 |
|
148: The gap between idea and action
|
Aug 31, 2023 |
|
147: Data based decisions – interview with Peter Buckingham
|
Aug 24, 2023 |
|
146: The value of clarity
|
Aug 17, 2023 |
|
145: Tertiary lessons – interview with Bart Caylor
|
Aug 10, 2023 |
|
144: Strategic or operational?
|
Aug 03, 2023 |
|
143: The ultimate customer experience – interview with Scott McKain
|
Jul 27, 2023 |
|
142: Using your expertise as a competitive advantage
|
Jul 20, 2023 |
|
141: Persona development – interview with Suzanne Willcock
|
Jun 22, 2023 |
|
140: Look again at your school tours
|
Jun 15, 2023 |
|
139: Maximising LinkedIn – interview with Sue Ellson
|
Jun 08, 2023 |
|
138: The benefits of doing less marketing
|
Jun 07, 2023 |
|
137: Measuring school experiences – interview with David Willows and Suzette Parlevliet
|
May 25, 2023 |
|
136: You're writing, but is anyone reading? – part 2
|
May 18, 2023 |
|
135: You're writing, but is anyone reading? – part 1
|
May 11, 2023 |
|
134: Seven education disruptors – interview with Sophie Renton
|
May 04, 2023 |
|
133: Whose job is school marketing?
|
Apr 27, 2023 |
|
132: The six types of stories every school Head needs
|
Mar 30, 2023 |
|
131: Strategy in the real world – interview with Dr Graham Kenny
|
Mar 23, 2023 |
|
130: Managing your school marketing team
|
Mar 16, 2023 |
|
129: The prevailing trends of 2023 – interview with Ashley Fell
|
Mar 09, 2023 |
|
128: Increasing your school's perceived value
|
Mar 02, 2023 |
|
127: The importance of mission clarity – interview with Dr Chris Duncan
|
Feb 23, 2023 |
|
126: The seven stages of school marketing
|
Feb 16, 2023 |
|
125: School fees, inflation, and national trends – interview with Jack Stevens
|
Feb 10, 2023 |
|
124: The future of AI for school marketing
|
Feb 02, 2023 |
|
123: The fundamentals of positioning – part 2
|
Dec 09, 2022 |
|
122: CX Design: The global experience
|
Dec 01, 2022 |
|
121: The fundamentals of positioning – part 1
|
Nov 28, 2022 |
|
120: Boomerang Carrot – interview with Mike Vachow
|
Nov 17, 2022 |
|
119: It's about the customer
|
Nov 10, 2022 |
|
118: Prioritising school development – interview with Jill Goodman
|
Nov 03, 2022 |
|
117: Elevating your school brand
|
Oct 27, 2022 |
|
116: Fundraising and philanthropy in your school – interview with Dr Wendy Scaife
|
Oct 20, 2022 |
|
115: Utilising a style guide
|
Oct 13, 2022 |
|
114: Brand Tracking
|
Sep 22, 2022 |
|
113: Turbocharge your ideas
|
Sep 15, 2022 |
|
112: Understanding school fees – interview with Anthony McCausland
|
Sep 08, 2022 |
|
111: The future of school marketing – part 2
|
Sep 01, 2022 |
|
110: Setting school fees for 2023 - interview with David Bartlett
|
Aug 25, 2022 |
|
109: The future of school marketing – part 1
|
Aug 18, 2022 |
|
108: Designing customer experiences in schools – interview with Dr David Willows
|
Aug 11, 2022 |
|
107: Marketing myth busting
|
Aug 04, 2022 |
|
106: Understanding school fees – interview with Jack Stevens
|
Jul 28, 2022 |
|
105: Executing your strategy
|
Jul 22, 2022 |
|
104: Managing your online reputation
|
Jun 23, 2022 |
|
103: Positioning – the battle for the mind of parents
|
Jun 16, 2022 |
|
102: What parents want – interview with Chris Mountford
|
Jun 09, 2022 |
|
101: The three foundational building blocks of a robust school marketing system
|
Jun 02, 2022 |
|
100: Anniversary ROI – interview with Dr Alec O'Connell
|
May 26, 2022 |
|
099: How parents choose schools – interview with Dr David Willows
|
May 19, 2022 |
|
098: The problem with school brands
|
May 12, 2022 |
|
097: Schools, marketing and the law with David Ford
|
May 05, 2022 |
|
096: What your parents are thinking
|
Apr 28, 2022 |
|
095: New ways to reach your audience – interview with Josh Krueger
|
Apr 07, 2022 |
|
094: Seven questions Heads need to ask about every web project
|
Mar 31, 2022 |
|
093: School leaver insights with Jeremy Chetty
|
Mar 24, 2022 |
|
092: The parent attention economy
|
Mar 17, 2022 |
|
091: Value propositions and your perceived value
|
Mar 10, 2022 |
|
090: Outsourced or in-house?
|
Mar 03, 2022 |
|
089: 2022 Trends school Heads need to know – interview with McCrindle's Ashley Fell
|
Feb 24, 2022 |
|
088: Do we really have to talk about social media and TikTok?
|
Feb 17, 2022 |
|
087: Interview with Mark Ashby – Rebrand: ten years later
|
Feb 10, 2022 |
|
086: Five branding pitfalls to avoid
|
Feb 03, 2022 |
|
085: Your job – be inspiring
|
Dec 02, 2021 |
|
084: Listening online – interview with Rhianna Busler
|
Nov 25, 2021 |
|
083: Moonshot
|
Nov 18, 2021 |
|
082: Future directions for enrolment – interview with Phil Cook
|
Nov 11, 2021 |
|
081: Just get us out there!
|
Nov 04, 2021 |
|
080: Media crisis or media enquiry? – interview with John Le Cras
|
Oct 28, 2021 |
|
079: Marketing myth busting
|
Oct 21, 2021 |
|
078: Prove it before you promote it – interview with Steve Cuno
|
Oct 14, 2021 |
|
077: Crafting your visual identity
|
Oct 07, 2021 |
|
076: Emotional fatigue – interview with Dr Steve Bagi
|
Sep 16, 2021 |
|
075: Crafting your key message guide – part 2
|
Sep 09, 2021 |
|
074: Managing marketing
|
Sep 02, 2021 |
|
073: Crafting your key message guide – part 1
|
Aug 26, 2021 |
|
072: A storytelling ecosystem with Tracy Chalk
|
Aug 19, 2021 |
|
071: Being remarkable
|
Aug 12, 2021 |
|
070: Why media training matters
|
Aug 06, 2021 |
|
069: Real, rare and relevant
|
Jul 29, 2021 |
|
068: Eighteen attributes of a school marketer with Brendan Schneider
|
Jul 22, 2021 |
|
067: Three questions your school must answer
|
Jul 15, 2021 |
|
066: Seven school brand narratives – part 2
|
Jun 17, 2021 |
|
065: Generation Alpha with Ashley Fell
|
Jun 10, 2021 |
|
064: Seven school brand narratives – part 1
|
Jun 03, 2021 |
|
063: Jay Goulart - Big Philanthropy
|
May 28, 2021 |
|
062: Wrangling social media marketing
|
May 20, 2021 |
|
061: Communication for change with Dr David Willows
|
May 13, 2021 |
|
060: The experience economy
|
May 06, 2021 |
|
059: Six irrational leaps with Steve Cuno
|
Apr 29, 2021 |
|
058: Thoughts on enrolment success
|
Apr 21, 2021 |
|
057: The top five school marketing mistakes
|
Mar 25, 2021 |
|
056: Reimagining your advancement team with Dr David Willows
|
Mar 18, 2021 |
|
055: What your marketing team wishes they could ask you
|
Mar 11, 2021 |
|
054: Content marketing with Brendan Schneider
|
Mar 04, 2021 |
|
053: The problem with social
|
Feb 25, 2021 |
|
052: 2021 Trends school Heads need to know
|
Feb 19, 2021 |
|
051: Editorial mission statements
|
Feb 11, 2021 |
|
050: School advancement with Heather Hamilton, CASE
|
Feb 04, 2021 |
|
049: Creating performance-driven marketing teams
|
Jan 29, 2021 |
|
048: Getting your school talked about
|
Dec 11, 2020 |
|
047: My Board expects me to solve the enrolment problem with Tom Olverson
|
Dec 04, 2020 |
|
046: Trust me
|
Nov 26, 2020 |
|
045: Influencer marketing with Neil Schaffer
|
Nov 19, 2020 |
|
045: Influencer marketing with Neil Schaffer
|
Nov 19, 2020 |
|
044: The dirty little secret about strategy
|
Nov 13, 2020 |
|
043: The ultimate online school review with Trevor Waddington
|
Nov 06, 2020 |
|
042: Talking about value
|
Oct 30, 2020 |
|
041: Teachers as brand managers with Dr Rob Loe
|
Oct 23, 2020 |
|
040: 2020 Private School MarCom Survey analysis
|
Oct 15, 2020 |
|
039: Leading fundraising with Tom Ahern
|
Sep 24, 2020 |
|
038: T-shaped school marketers
|
Sep 17, 2020 |
|
037: Storytelling masterclass
|
Sep 11, 2020 |
|
036: Why we do what we do
|
Sep 04, 2020 |
|
035: Find your identity – interview with Tom Olverson
|
Aug 28, 2020 |
|
034: The new advertising landscape with Amanda Reid
|
Aug 21, 2020 |
|
033: Planned giving with Ruth O'Hanlon
|
Aug 14, 2020 |
|
032: School advertising analysis
|
Aug 07, 2020 |
|
031: Storytelling with Kevin Lynch
|
Jul 31, 2020 |
|
030: Survival skills
|
Jul 24, 2020 |
|
029: Creating distinction with Scott McKain
|
Jun 26, 2020 |
|
028: Why and when you should rebrand
|
Jun 19, 2020 |
|
027: Lead nurturing emails with Brendan Schneider
|
Jun 12, 2020 |
|
026: Differentiation – a framework
|
Jun 05, 2020 |
|
025: Virtualising your enrolment funnel with Greg Campitelli
|
May 29, 2020 |
|
024: Recession-ready school marketing
|
May 22, 2020 |
|
023: Attrition with Jill Goodman
|
May 15, 2020 |
|
022: Fundraising with Tom Ahern
|
May 08, 2020 |
|
021: Beyond the pandemic with Beth Blackwood
|
May 01, 2020 |
|
020: COVID-19 crisis Q&A
|
Apr 10, 2020 |
|
019: Courage to choose. Courage to lead.
|
Apr 03, 2020 |
|
018: Changing Australia with Mark McCrindle
|
Mar 27, 2020 |
|
017: Heather Hamilton – Advancement
|
Mar 23, 2020 |
|
016: COVID-19 communications – part 2
|
Mar 13, 2020 |
|
015: COVID-19 communications – part 1
|
Mar 11, 2020 |
|
014:Dealing with defamation
|
Mar 06, 2020 |
|
013: Designing a marketing strategy
|
Feb 27, 2020 |
|
012: Insights into leading marketing at a high growth school
|
Feb 21, 2020 |
|
011: Crisis management
|
Feb 13, 2020 |
|
010: Three actions for Heads to market effectively
|
Feb 07, 2020 |
|
009: Issue management
|
Jan 31, 2020 |
|
008: Not so good differentiation
|
Dec 05, 2019 |
|
007: Can your enrolment team learn from CX?
|
Nov 28, 2019 |
|
006: Can your data be trusted?
|
Nov 21, 2019 |
|
005: How to structure your intranet
|
Nov 14, 2019 |
|
004: Modern school marketing
|
Nov 07, 2019 |
|
003: How to fire up your lead marketer
|
Oct 31, 2019 |
|
002: Work in the value zone
|
Oct 25, 2019 |
|
001: Being the brand custodian
|
Oct 17, 2019 |
|
000: Introduction
|
Sep 20, 2019 |