Rocket Fuel: Youth Marketing

By Rocket

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Category: Marketing

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Episodes: 65


A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.

Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).

He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.

This is Rocket Fuel.

Hosted on Acast. See for more information.

Episode Date
Print Media For Youth Audience (Richard Clare)
Feb 16, 2023
Traditional Media vs New Media (Jamie East)
Feb 02, 2023
Using Tech To Transform The School Run (Rachel Beech)
Jan 19, 2023
Audio in a Visual World (James Gilmore)
Jan 05, 2023
The rise of the "influencer" (Ian Shepherd)
Dec 08, 2022
Creators Know More Than You Do! (Hannah Witton)
Nov 24, 2022
China Youth Marketing: WeChat to TikTok (Alicia Liu)
Nov 10, 2022
TikTok's Boom (Chris Stokel-Walker)
Oct 27, 2022
Re: The Publishing Industry (Charlotte Eyre, The Bookseller)
Mar 11, 2021
Screen Time and Technology: Finding the Balance (Becca Caddy, Tech Journalist & Author)
Mar 04, 2021
The Myths of Leadership (Chris Hirst, Havas CEO & Author)
Feb 25, 2021
Retro Rocket Fuel: Our Favourite Episodes
Feb 18, 2021
Re: Rory Sutherland (Author, and Vice Chairman of Ogilvy)
Jan 21, 2021
The Ultimate Guide to Influencer Marketing (Unsah Malik, Author of Slashed It)
Jan 14, 2021
The Woman Who Gave Zero F**** (Amy Kean, Sociologist, Author & Business Woman)
Jan 07, 2021
The Publishing Industry (Charlotte Eyre, The Bookseller)
Dec 31, 2020
Making a Horrible Situation Better (Helen & Douglas House, Amy Botalli & Emma Jordan)
Dec 24, 2020
Representing the Unrepresented (gal-dem, Mariel Richards)
Dec 17, 2020
Reproductive Health and Abortion Stigma (Jennifer Gassner, Marie Stopes International)
Dec 10, 2020
Streaming, Community and Digital Experiences (Adam Harris, Twitch)
Dec 03, 2020
Speaking the Language of Youth - Future Gazing into 2021
Nov 13, 2020
Andi Peters: Presenter, Producer and Treasure
Aug 13, 2020
Generation Snowflake, China and Free Speech (Author, Uli Baer)
Aug 06, 2020
Informing the Youth: Challenges, Tone and Precision (Anna Bassi, The Week Junior)
Jul 30, 2020
Reimagining Schools for Creativity (Jonty Archibald, Global Academy)
Jul 23, 2020
The Evolution of Gaming (Lee Kirton, Bandai Namco Entertainment)
Jul 16, 2020
The Future of Social Platforms (Louise Richardson, Pinterest)
Jul 09, 2020
A Refreshing Take on Health and Branding (Kara Goldin, Hint Inc.)
Jul 02, 2020
Darren Moorcroft, The Woodland Trust
Jun 25, 2020
KFC's Branding Recipe (Josh Benge, KFC)
Jun 18, 2020
The #1 YouTube Convention: Social in the City (Tom Burns, SiTC)
Jun 11, 2020
Influencing Influencers (Lucy Loveridge, GLEAM Futures)
Jun 04, 2020
A Digital Star is Born | YouTube, TikTok and Journalism (Chris Stokel-Walker, Journalist)
May 28, 2020
A Convergence of Wellbeing and Tech (Kim Palmer, Clementine)
May 21, 2020
The Reality of Reality TV (Nazleen Karim, Monkey Kingdom)
May 14, 2020
Drew McIntyre, WWE Champion
May 07, 2020
The Future of Radio (David Lloyd, Broadcast Consultant)
Apr 30, 2020
Dating During The Coronavirus! (Natasha Briefel, Badoo)
Apr 23, 2020
LOCKDOWN SPECIAL: Online dating, influencers and marketing amidst COVID19
Apr 16, 2020
Adam Boita - Marketing Director, NCS
Apr 09, 2020
Rebecca Smith - Executive Director, COPA90
Apr 02, 2020
Jo Ruxton - Founder, Plastic Oceans UK
Mar 06, 2020
Mark Walker & James Hancock - Co-founders, Free Focus
Feb 27, 2020
Ruth Wright - Editor-in-Chief, AMV & Extinction Rebellion Volunteer
Feb 20, 2020
Mark Stevenson - Reluctant Futurist
Feb 13, 2020
Ally Owen - Founder, Brixton Finishing School
Feb 06, 2020
Ben Ebbrell - Co-founder, SORTED Food
Jan 30, 2020
Nick Telson - Co-founder, DesignMyNight
Jan 23, 2020
Adnan Ebrahim - CEO, Car Throttle
Jan 16, 2020
James O'Malley - Technology Journalist
Jan 09, 2020
Brandon Relph - Youth Specialist
Jan 02, 2020
Matt Deegan - Creative Director, Folder Media
Dec 26, 2019
Alison Jackson - Artist
Dec 19, 2019
Stephen Green - EVP Kids, ITV
Dec 12, 2019
Sonja Graham - Managing Partner of Global Action Plan
Dec 05, 2019
Rory Sutherland - Vice Chairman of Ogilvy
Nov 28, 2019
Rocket Fuel Events: Speaking the Language of Youth
Nov 22, 2019
Ed Couchman - GM of Snap Inc. UK
Nov 21, 2019
Louise Kettle - Editor of Shout Magazine
Nov 14, 2019
Ella Robertson - MD of One Young World
Nov 07, 2019
Paul Samuels - Executive Vice President at AEG
Oct 31, 2019
Andy Roberts - Former Group Programme Director KISS Radio
Oct 24, 2019
Emma Sayle - CEO of Killing Kittens
Oct 17, 2019
We're interviewing...
Oct 04, 2019
Coming Soon!
Sep 26, 2019