Making the Brand | Marketing with a Pop Culture Twist
By Brianne Fleming
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Image by Brianne Fleming
Category: Marketing
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Subscribers: 1
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Episodes: 102
Description
A podcast about brands and boy bands! Making the Brand is where marketing and pop culture collide. Each episode shares unforgettable marketing lessons behind music, TV, movies, and trending topics, past and present. And with a sprinkle of '90s and Y2K nostalgia, this podcast is the perfect place to fangirl AND learn 😍
New episodes every other Wednesday
| Episode | Date |
|---|---|
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#104 - Goodbye Nostalgia? Adapting Marketing in a Fragmented Culture w/ Ted Harrison
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Mar 20, 2024 |
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#103 - Dave Portnoy's Pizza Power: Harnessing Influence to Help Small Businesses
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Mar 06, 2024 |
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#102: Pop Culture in the Classroom —Lessons from Trending Topics w/ Kate Stewart
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Feb 21, 2024 |
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#101: Behind the Screens - Inside Gillette Stadium's Fan Engagement Strategy
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Feb 07, 2024 |
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#100 - Game Changer: Navigating NIL Strategy for Student Athletes w/ Ben Chase
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Jan 24, 2024 |
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#99 - Social Media Storytelling in Music City: Insights from Grand Ole Opry's Social Media Manager, Jenn Crim
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Jan 10, 2024 |
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#98 - Behind the Beads: Little Words Project's Big Pop Culture Impact
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Dec 20, 2023 |
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#97 - The Good, the Bad, and the Unforgivable: Breaking Down Celebrity Apologies w/ Beth Booker
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Dec 14, 2023 |
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#96 - Unfollow: Navigating Divorce in the Social Media Era w/ Kara Francis
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Dec 06, 2023 |
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#95: Beanie Mania - Building a Digital Empire in the Beanie Baby Boom w/ Brent McCreary
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Nov 29, 2023 |
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#94 - The 'Girl Boss' is Dead... 'Lazy Girl Job' is Trending 🔥
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Aug 23, 2023 |
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#93 - How Taylor Swift Manifested my Viral Moment
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Aug 02, 2023 |
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#92 - Laughs & Likes: Matt Rife's Lesson in Social Media Engagement
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Jul 26, 2023 |
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#91 - Marketing in a Barbie World w/ Moshe Isaacian
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Jul 19, 2023 |
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#90 - The Eras Tour (Vegas Edition): How Cities are Becoming Swifties w/ Jennifer Davies & Kira
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May 31, 2023 |
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#89 - From Idols to Clients: Turning Fandom into Business w/ Cassie Petrey
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May 17, 2023 |
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#88 - The Social Network that Loves You Back: How LinkedIn Fuels Career Growth
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May 03, 2023 |
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#87 - It's Gonna Be a Meme! w/ Kianna Davis [REPLAY]
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Apr 26, 2023 |
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#86 - Branding with Star Power: Celebrity Packaged Goods w/ Dhruv Patel
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Apr 05, 2023 |
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#85 - Celebrity Audition Stories That Will Inspire Your Job Search Game
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Mar 29, 2023 |
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#84: Uncovering the Art of Storytelling in American Idol Auditions
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Mar 22, 2023 |
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#83 - Real Talk: Analyzing the Legacy of MTV's The Real World w/ Dana Bowling
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Mar 15, 2023 |
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#82 - From Wannabes to Icons: The Marketing and Strategy Behind the Spice Girls
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Mar 08, 2023 |
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#80: Why Even Kim Kardashian Needs Influencers w/ Ngozi Musa
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Feb 22, 2023 |
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#79 - Marketing Taylor Swift Dance Parties w/ Victoria Morton
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Feb 15, 2023 |
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#78 - The Data Behind Dating ❤️🔥 w/ Michael Kaye of OkCupid
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Feb 08, 2023 |
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#77 - Get New Music on Your Doorstep w/ Nick Alt of VNYL
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Feb 01, 2023 |
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#76 - From Fan to Author: How Karah-Leigh Hancock Built the BSB Fangirls Community
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Jan 11, 2023 |
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#75 - Equinox's NYE Backlash and the Future of Fitness
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Dec 28, 2022 |
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#74 - Taylor Swift's Genius Writing Categories & Easier Content Creation
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Dec 21, 2022 |
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#73 - Get Your Email & Newsletter *NSYNC w/ Liz Wilcox
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Dec 14, 2022 |
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#72 - Brands are Swifties Too! Going Viral on the Brand Account w/ Nicole Tabak
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Dec 07, 2022 |
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#71 - When Passion Meets Purpose – ESLLA Luxury Vegan Leather w/ Leigh Dorough and Charlotte Wienckoski
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Nov 30, 2022 |
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#70 - Growing Up on Teen Magazines: Where are they Now? w/ Angel Martinez
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Nov 23, 2022 |
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#69 - How to Have a Ball on Social Media w/ Kevin Graham of MANSCAPED🥜
|
Nov 16, 2022 |
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#68 - Turn Your Leads into Believers, Inspired by Ted Lasso
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Nov 09, 2022 |
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#67 - Let's go the Mall! Celebrating @OviedoMall, the Most Underrated Twitter Account
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Nov 02, 2022 |
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#66 - MMMBop Your Marketing and Fundraising
|
Oct 26, 2022 |
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#65 - Get Your Marketing On: Learning From Missy Elliott's Genius w/ Codi Dantu-Johnson
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Oct 19, 2022 |
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#64 - Becoming Iconic: How the Backstreet Boys Stand the Test of Time w/ Danielle Spurge-Swavely
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Oct 12, 2022 |
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#63 - How to Be Extremely Online Like Lizzo
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Aug 31, 2022 |
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#62 - Kelly Clarkson Proves Karaoke is Your Key for Better Social Media Content
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Aug 24, 2022 |
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#61 - How to Repurpose Content Like Jerry Seinfeld
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Jun 13, 2022 |
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#60 - How the Boy Band Wars Can Boost Your Social Media Engagement
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Jun 06, 2022 |
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#59 - It's Gonna Be a MEME! w/ Kianna Davis
|
Apr 21, 2022 |
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#58 - Taking Marketing on Tour w/ Jess of Roadie Social
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Feb 22, 2022 |
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#57 - Want to Get Hired? T-Pain Says You Need a Personal Website
|
Feb 14, 2022 |
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#56 - All The Small Things Content Creators Have to Do
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Dec 02, 2021 |
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#55 - Romy & Michele's High School Reunion is the Perfect Personal Branding Metaphor
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Sep 13, 2021 |
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#54 - How Did MTV Collect UGC in the Year 2000? Tips to Make the Most of User-Generated Content
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Aug 11, 2021 |
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#53 - Does Madonna Have a Last Name? How to Finally Land on the Right Name for Your Brand
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Jun 16, 2021 |
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#52 - The Social Phenomenon Every Marketer Should Know, Thanks to Barbra Streisand
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Jun 07, 2021 |
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#51 - The Content Idea That Always Works, Inspired by Gracie Lou Freebush
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Jun 01, 2021 |
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#50 - SPECIAL EPISODE!!! Interview with Backstreet Boy, AJ McLean about Ava Dean Beauty
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Mar 22, 2021 |
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#49 - How Your Personal Brand Empowers You - Inspired by Britney Spears & Meghan Markle
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Mar 15, 2021 |
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#48 - Crashing the Party: How to Leverage Trending Topics without Getting Canceled
|
Mar 08, 2021 |
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#47 - BONUS Episode: We Want It That Way — How BSB Can Transform their Website w/ Britt Hyatt
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Mar 04, 2021 |
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#46 - Why You and Your Favorite Musician Should Focus on a Personal Website w/ Britt Hyatt
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Mar 02, 2021 |
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#45 - What the Spice Girls Teach Us About Brand Purpose
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Jan 18, 2021 |
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#44 - The Marketing Wizardry of Harry Potter w/ Jake Zachariah
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Jan 10, 2021 |
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#43 - Peloton's Pop Culture Brilliance w/ Christina Garnett & Adam Pierno
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Dec 31, 2020 |
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#42 - How to Be a Content Superhero: Inspiration from Comics w/ Jon-Stephen Stansel
|
Dec 21, 2020 |
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#41 - How Social Media Shapes an Athlete's Influence w/ Anthony Yepez
|
Dec 14, 2020 |
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#40 - Why ‘Ava Dean Beauty’ by AJ McLean is Marketing Gold
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Dec 08, 2020 |
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#39 - How Harry Styles Stans Do His Marketing for Him w/ Kelsey Anderson
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Nov 09, 2020 |
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#38 - The Fresh Prince of Bel-Air on Brand Storytelling
|
Nov 03, 2020 |
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#37 - The Gaming Community: Past, Present, & Future w/ Joechuck Norris
|
Oct 12, 2020 |
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#36 - TRL's Magic Formula for Raving Fans
|
Sep 24, 2020 |
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#35 - A Brand That Pops! Marketing Inspiration from Dr. Pimple Popper w/ Andrew Stallings
|
Aug 31, 2020 |
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#33 - The Problem with the MTV Video Music Awards
|
Aug 17, 2020 |
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#32 - Pop-Up Video’s Lesson for Content Creators
|
Aug 10, 2020 |
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#31 - Whatever! Your Personal Brand Doesn't Need a Makeover w/ Julia Chesky
|
Aug 03, 2020 |
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#30 - '80s Life: Marketing and Business Lessons from the Raddest Decade w/ Chris Clews
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Jul 24, 2020 |
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#29 - How Pro Wrestlers Flex their Branding Muscles w/ Dustin Stout
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Jul 12, 2020 |
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#28 - Marketers, Put Your Brand Voice on Autotune
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Jun 30, 2020 |
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#27 - Confessions of a Shopaholic: Marketing Takeaways from Sneakerhead Culture w/ Azad Yakatally
|
Jun 16, 2020 |
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#26 - How to Tell Your Story – Inspired by Black Musicians Who are Part of Mine
|
Jun 08, 2020 |
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#25 - Is Michael Jordan the Meme King? w/ Jared Gaon
|
Jun 02, 2020 |
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#24 - Beyoncé's Loyal Fans and Unbreakable Brand w/ Kimberly Gordon
|
May 25, 2020 |
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#22 - Songwriting & Brand Storytelling: What Marketers Can Learn from NBC's Songland
|
May 07, 2020 |
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#21 - Celebrity Fashion Statements that are Part of Their Brand Identity
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Apr 23, 2020 |
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#20 - OMG! Janice from Friends is a Personal Branding Muse
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Apr 16, 2020 |
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#19 - How Boy Meets World Will Help Your Brand Stay On-Message
|
Apr 01, 2020 |
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#18 - Jessica Simpson's Brilliant Tips to Build Your Online Presence
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Mar 19, 2020 |
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#17 - Aviation Gin's Pop Culture Mastery w/ Adrian Molina & Dr. Karen Freberg
|
Mar 14, 2020 |
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#16 - 6 Reasons to Leverage Pop Culture in Your Marketing
|
Feb 29, 2020 |
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#15 - 6 Steps to Create Brand Superfans
|
Feb 05, 2020 |
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#14 - Just Dance: What Makes TikTok Tick
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Jan 17, 2020 |
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#13 - Every Social Media Platform Explained as a Friends Character
|
Jan 10, 2020 |
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#12 - This Christmas Card Trend Can Help Your Marketing
|
Dec 24, 2019 |
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#11 - Why Instagram Boomerangs are the Worst
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Dec 22, 2019 |
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#10 - The Small Business Instagram Lesson Inspired by You've Got Mail
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Dec 18, 2019 |
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#9 - How to Market Yourself Like Elle Woods
|
Nov 06, 2019 |
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#8 - The Science Behind Red Bottom Shoes
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Oct 30, 2019 |
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#7 - What Bloggers Can Learn from Carrie Bradshaw
|
Oct 15, 2019 |
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#6 - DWTS & Your Personal Brand
|
Oct 11, 2019 |
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#5 - Pumpkin Spice Up Your Life
|
Oct 06, 2019 |
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#4 - NBC's This Is Us & Storytelling
|
Oct 03, 2019 |
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#3 - This BSB Song is Actually About Marketing
|
Oct 02, 2019 |
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#2 - Phoebe Buffay Says You Need an Email List
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Oct 01, 2019 |
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#1 - Brands Are Taking DNA Tests Thanks to Lizzo
|
Oct 01, 2019 |
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Introduction: Meet Brianne + What to Expect on the Show!
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Oct 01, 2019 |