BEING vs. BECOMING: "Defined By The Story We Tell Our Self." A drum BEATS inside of all of us. Some hear it. And answer that call. Some don't. StoryAthlete is for the 5% of the population who feels called to "Become..." something more. StoryAthlete is on a mission to Grow businesses. Fight depression. To destroy the Lesser Self. Each day making ourselves harder to kill across: Mind, Body, Business, Relationships. StoryAthletes believe: "You should turn your life into your business. Not your business into your life."