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CMW
Jan 4, 2022
Jackie has encouraged me to be my best. I own a yoga studio and there are days I am unmotivated or just lost in my job, a episode or two and I find clarity in my path.
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.
I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.
Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
Episode | Date |
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The Truth About Running Ads: What Works, What Doesn't, and What You Need to Know
|
Aug 26, 2025 |
Planning for Fall? 3 CEO Moves to Make Now
|
Aug 19, 2025 |
The Leadership Pause: How to Stop Being the Bottleneck in Your Studio and Take Back Your Time
|
Aug 12, 2025 |
The Wellness Efficacy Problem: What the Industry Won’t Say (But You Need to Hear)
|
Jul 22, 2025 |
How to Sell Your Studio Offers Using Instagram Stories — Without Feeling Salesy
|
Jul 08, 2025 |
Marketing is a Skill: How to Find—and Master—Your Recipe for New Students
|
Jul 01, 2025 |
Think Like a CEO: Why ROI Is the Only Metric That Matters
|
Jun 24, 2025 |
Why You’re Still Not Hitting $10K Months (And What To Do About It)
|
Jun 17, 2025 |
From Teacher to CEO: Creating a Million-Dollar Yoga Business with Angelica Govaert
|
Jun 10, 2025 |
The Messaging Mistake That’s Costing You Clients in 2025
|
Jun 03, 2025 |
Listener Q&A: How I Plan My Week, Prioritize What Matters, Pivot in Marketing & Build Rich Relationships
|
May 27, 2025 |
Everyone on the Team Should Know the Goal
|
May 20, 2025 |
What’s Actually Worth Your Time This Summer (And What’s Not)
|
May 13, 2025 |
Behind the Scenes: What I Learned From a Franchise Deal (and Why I Walked Away)
|
May 06, 2025 |
Who Should You Hire First? The Real Answer to ‘I’ll Just Do It Myself’
|
Apr 29, 2025 |
They’re Clicking, But Not Buying? Here’s Why (and What to Fix)
|
Apr 22, 2025 |
From Business Owner to Leader: The Shift That Changes Everything
|
Apr 15, 2025 |
Q&A Episode: The biggest obstacle to overcome & what do you when you want to quit
|
Apr 08, 2025 |
Borrowed Trust: The Fastest Way to Build Credibility in Your Studio or Business
|
Apr 01, 2025 |
10X Growth & Expansion with The Leader of Island Movement
|
Mar 25, 2025 |
Rebuilding, Reconnecting, and Being Seen: A Real-Time Business Update
|
Mar 18, 2025 |
Community is a Must Have in 2025
|
Mar 11, 2025 |
Beyond a Million: Why Seven-Figure Wealth is the Key to Real Impact
|
Mar 04, 2025 |
How Mariah Achieved 550% Growth While Launching a Course—and a Baby!
|
Feb 25, 2025 |
The #1 Reason Your Yoga Business Revenue Feels Unpredictable (And How to Fix It)
|
Feb 18, 2025 |
Selling Certifications: Interested to Enrolled
|
Feb 11, 2025 |
How to Make Your Yoga or Pilates Studio More Productive—Without Working More
|
Feb 04, 2025 |
From Passion to Profession: Tabby Johnston’s Journey to Building a Successful Yoga Business
|
Jan 07, 2025 |
Scaling with Ease: Client Interview with Mia
|
Dec 10, 2024 |
The Productive Routine I Use to Grow My Business
|
Dec 03, 2024 |
Turn your Dream Business into Reality in 2025
|
Nov 26, 2024 |
Unlocking Success: Transforming Your Business with A Premium Value Offers
|
Nov 05, 2024 |
Building a Successful Private Yoga Practice: Francesca Cervero's Journey
|
Oct 15, 2024 |
Your Business as the Third Place: How to Create a Space People Never Want to Leave
|
Oct 08, 2024 |
The Assumptive Close: Use this today!
|
Sep 17, 2024 |
Balancing Business and Wellness: Dr. Kennedi Pierce's Journey of Building a Yoga Studio
|
Sep 10, 2024 |
Mastermind Magic: Heather's Key to Business Growth
|
Sep 03, 2024 |
Transforming Dreams into Reality: Katelyn's Path to Business Growth
|
Aug 27, 2024 |
Unlocking Seven Figure Success: From Owner to Studio CEO
|
Aug 20, 2024 |
The End of A Season: 4 Years Of Podcasting
|
May 07, 2024 |
3 Types of Media
|
Apr 09, 2024 |
The Truth Of Business
|
Apr 02, 2024 |
Make Your After Class Announcement Effective
|
Mar 19, 2024 |
Q&A Episode: Managing Money, Sleeping, Staying Focused and Never Being Pushy
|
Mar 12, 2024 |
5 ways to grow your yoga business without social media
|
Mar 05, 2024 |
When your students say, "I'll just do this on my own..."
|
Feb 28, 2024 |
Action Takers Are Money Makers
|
Feb 20, 2024 |
When it feels like you've tried everything...
|
Feb 13, 2024 |
Plan a Maternity Leave & Hit Your Business Goals
|
Jan 30, 2024 |
Is it wrong to want to make more in your yoga business?
|
Jan 23, 2024 |
The 2024 Vision Workshop
|
Jan 09, 2024 |
Your Marketing Plan for 2024
|
Jan 02, 2024 |
Creating a Island Movement & Five Figure Months with Mariesa
|
Dec 26, 2023 |
Youtube Channel to Yoga Life Book: Guest Interview with Brett Larkin
|
Dec 19, 2023 |
Q&A Episode: Strategies, Challenges, and the Yoga Boss Mindset
|
Dec 12, 2023 |
Number One Problem Stopping Yoga Business Owners: Confusion
|
Dec 04, 2023 |
Grow Your Yoga Business This December
|
Nov 28, 2023 |
Business Transformation with Brandy and Sian
|
Nov 14, 2023 |
How to create an offer.
|
Nov 10, 2023 |
Introducing: The Business Of Yoga Course & Membership
|
Nov 07, 2023 |
300% Business Growth With Bethany Bouquet
|
Oct 31, 2023 |
Hitting $100k With Heather From We Be Yoga Studio
|
Oct 24, 2023 |
5 Key Parts Of Marketing Your Yoga Business
|
Oct 17, 2023 |
Your Reference Group Determines Your Success
|
Oct 10, 2023 |
Name Your Offer
|
Oct 03, 2023 |
Meant For More
|
Sep 26, 2023 |
Sell To Type of Buyers
|
Sep 19, 2023 |
What to do if your success feels fragile.
|
Sep 12, 2023 |
Yoga is not a commodity.
|
Sep 05, 2023 |
Be Bold In Your Marketing Online
|
Aug 21, 2023 |
5 Ways To Earn Trust From Your Audience
|
Aug 14, 2023 |
Healthy Detachment From Your Business
|
Aug 07, 2023 |
Strategically Selling A Yoga Retreat with Stacey Stufflebeam
|
Jul 31, 2023 |
Staying Gritty To Hit Your Goal: Lesson From Taylor Swift
|
Jul 17, 2023 |
Follow Up Mindset
|
Jul 03, 2023 |
Guilt or Growth: Embracing the journey when you miss the mark.
|
Jun 26, 2023 |
Q&A: Typical Schedule, Confident & Retention, Business when Life Hands You Unexpected Events
|
Jun 19, 2023 |
Define Your Business Values: An Exercise
|
Jun 12, 2023 |
How to stop feeling self conscious about marketing and selling.
|
Jun 05, 2023 |
How to track social media metrics to hit your business goals.
|
May 22, 2023 |
Leaving your 9-5? Interview with Jake Murphy
|
May 15, 2023 |
If your students wanted it, would they buy?
|
May 08, 2023 |
Avoid Burnout as A Yoga Business Owner
|
May 01, 2023 |
Master Customer Support To Grow with Kristen Alanah
|
Apr 24, 2023 |
The Infinite $1k Course
|
Apr 20, 2023 |
Advice For New Yoga Teachers
|
Apr 17, 2023 |
The Six Figure Launch Debrief
|
Apr 10, 2023 |
How to handle good or bad Luck in business
|
Apr 03, 2023 |
8 Figure Online Membership Business with Corinne Crabtree
|
Mar 20, 2023 |
How to make social media work for your business.
|
Mar 16, 2023 |
How to make your workshops work.
|
Mar 15, 2023 |
7 Types of Buyers with my client Brandi Healy
|
Mar 13, 2023 |
What can you get done in one 8 hour day? 1-1 VIP Bonus Testimonial
|
Mar 06, 2023 |
Which strategy should you use in your business?
|
Feb 27, 2023 |
The Money Tree: Growing Your Business
|
Feb 20, 2023 |
What matters more than strategy?
|
Feb 13, 2023 |
Sales Tip To Increase Conversion Rates.
|
Feb 06, 2023 |
Should I call myself a coach?
|
Jan 30, 2023 |
My Failed Launch
|
Jan 23, 2023 |
Turn on The Money Flow in 2023
|
Jan 16, 2023 |
Make Your 2023 Goal Inevitable
|
Jan 06, 2023 |
Running a profitable studio in 15 hours a week with Katelyn Maginnes
|
Dec 30, 2022 |
How To Take Advantage of An Opportunity + Profitable Kids Yoga Business Journey with Gina Velez
|
Dec 23, 2022 |
From Marketing Dread to Double The Revenue while having fun with Kathy Bedward
|
Dec 16, 2022 |
Being The Boss of Your Business and Life with Ashley Sorensen
|
Dec 09, 2022 |
Find the Magic Of Building A Yoga Business
|
Dec 02, 2022 |
The Secret To A Sustainable Yoga Business: Revenue vs Profit
|
Nov 25, 2022 |
Step away from admin work and become a better CEO
|
Nov 18, 2022 |
Are you making demands or ethically selling?
|
Nov 11, 2022 |
Behind The Scenes: An interview with Yoga Boss host Jackie Murphy
|
Nov 04, 2022 |
Interview with The Profitable Yoga Boss Coach Kristen Alanah
|
Oct 28, 2022 |
Holiday Season Selling
|
Oct 21, 2022 |
Details and FAQ The Profitable Yoga Boss Group
|
Oct 14, 2022 |
How to Use Consistency To Retain New Students
|
Oct 07, 2022 |
What would I do to get more students in my yoga business.
|
Sep 30, 2022 |
My $400k Launch Strategy
|
Sep 23, 2022 |
Using Testimonials In Your Yoga Business
|
Sep 16, 2022 |
Selling more students with Active Listening
|
Sep 09, 2022 |
Which Marketing Platform Should You Use?
|
Sep 02, 2022 |
Create A Profitable Yoga Business in One Hour A Day
|
Aug 26, 2022 |
Doubling The Studio's Revenue in Four Months with Johanna
|
Aug 19, 2022 |
Dream to Reality: Opening for a thriving yoga studio with Robyn Gornicki-Davis
|
Aug 05, 2022 |
Consistent $3k Months working on the business one hour per day with Mary Kate Vanecko
|
Jul 29, 2022 |
Believe In Yourself As CEO
|
Jul 22, 2022 |
Marketing That Creates Connection
|
Jul 15, 2022 |
Hit Your Goal in 2022: A Practical Exercise
|
Jul 08, 2022 |
Trigger The Sale
|
Jul 01, 2022 |
Loving Your Offer
|
Jun 24, 2022 |
Create more content in less time
|
Jun 17, 2022 |
Unintentional vs Intentional Marketing
|
Jun 10, 2022 |
When people say no to your offer....
|
Jun 03, 2022 |
Opening a Yoga Studio and hitting $5k months with Tarah Mancl
|
May 27, 2022 |
How to Triple Your Revenue and Work Less with Lisa O'Connor.
|
May 20, 2022 |
$18k Revenue Months & Quitting Corporate Job with Karina Baldwin
|
May 13, 2022 |
Selling More Online Memberships at a Higher Price with Stacey Stufflebeam
|
May 06, 2022 |
The Profitable Yoga Boss Group Q&A
|
Apr 29, 2022 |
100 No's
|
Apr 22, 2022 |
Holding Space In Your Business
|
Apr 15, 2022 |
Decide To Be Successful
|
Apr 08, 2022 |
4 Vital Business Lessons You Need To Know
|
Mar 25, 2022 |
Making money easily as a yoga teacher with Kasidy Kersey
|
Mar 18, 2022 |
From new teacher to stepping into the CEO role with Johanna Montenegro.
|
Mar 11, 2022 |
How to stop waiting and build the business you've been dreaming of with Sandy Raper.
|
Mar 04, 2022 |
ANNOUNCEMENT: LIVE EVENT Purposeful Profit 2.0
|
Mar 02, 2022 |
Return Clients Interview
|
Feb 25, 2022 |
4 common problems you'll experience from $0-$100k
|
Feb 18, 2022 |
Bonus Episode: The Drop In Series With Susanne Rieker
|
Feb 16, 2022 |
Overcome Imposter Syndrome to build a wellness business with Andrea Nordling
|
Feb 11, 2022 |
Bonus Episode: The Drop In Series With Erika Belanger
|
Feb 09, 2022 |
Avoid these 2 time wasting mistakes...
|
Feb 04, 2022 |
Your Students Are A Mirror
|
Jan 28, 2022 |
Create a magnetic brand and attract students to you.
|
Jan 21, 2022 |
Convert Your Audience To Paid Students
|
Jan 14, 2022 |
#1 Branding Mistake In Your Yoga Business
|
Jan 07, 2022 |
The thing you HAVE to sell to retain new students.
|
Dec 31, 2021 |
How To Increase Your Visibility & Grow Your Yoga Business
|
Dec 24, 2021 |
Mindfully Evaluating 2021
|
Dec 17, 2021 |
Transactional vs Relational Marketing
|
Dec 10, 2021 |
How To Create A Successful Yoga Business
|
Dec 03, 2021 |
Profitable Yoga Boss Concept: Intentional Marketing
|
Nov 26, 2021 |
Client Interview: Understanding Your Nervous System in Business Katie's $50k+ 2021
|
Nov 19, 2021 |
Profitable Yoga Boss Concept: Ethical Sales
|
Nov 17, 2021 |
Make It Inevitable: Client Success Stories From The Profitable Yoga Boss Group
|
Nov 12, 2021 |
Yoga Is Easy To Sell
|
Nov 05, 2021 |
Business Debt
|
Oct 29, 2021 |
The Yoga Industry and Covid: Grow Your Momentum
|
Oct 22, 2021 |
Should I hire a yoga mentor or a business coach?
|
Oct 15, 2021 |
Grow Your Yoga Business in 90 Days
|
Oct 08, 2021 |
Copy Writing 101: Marketing That Works
|
Oct 01, 2021 |
Client Interview: Brand New Teacher To $5k Months with Karina
|
Sep 24, 2021 |
Client Interview: $6k to $14k months working less with Ally
|
Sep 17, 2021 |
More Marketing Doesn't Mean More Money: Acres of Diamonds
|
Sep 10, 2021 |
7 Figure Yoga Business: Client Interview with Susi Hately
|
Sep 03, 2021 |
Money is never a fluke.
|
Aug 27, 2021 |
It Is Okay To Charge For Yoga
|
Aug 20, 2021 |
What you've done in the past is irrelevant.
|
Aug 13, 2021 |
Pricing 2.0
|
Aug 06, 2021 |
Realistic Vs Resourceful
|
Jul 30, 2021 |
How To Make Money
|
Jul 23, 2021 |
Yoga Boss Group Invitation + Testimonials
|
Jul 19, 2021 |
When You Want To Quit
|
Jul 18, 2021 |
Bonus Episode: The Drop In Series with Christa Janine
|
Jul 12, 2021 |
Action without attachment to create $4K months with Maria Loida
|
Jul 09, 2021 |
Invite: Purposeful Profit 3 Day Live Experience For Yoga Teachers and Studio Owners
|
Jul 08, 2021 |
Embodied Evolution: Fluid business growth with Maya Basik
|
Jul 02, 2021 |
I'm Not Good Enough
|
Jun 25, 2021 |
Interview With My Husband: Jake Murphy
|
Jun 18, 2021 |
CEO Entitlement
|
Jun 11, 2021 |
Client Concept: Love Your Students
|
Jun 04, 2021 |
Bonus Episode: The Drop In Series With Kathleen Schauer
|
May 31, 2021 |
Pricing Drama
|
May 28, 2021 |
Bonus Episode: The Drop In Series With Maggie Umberger
|
May 24, 2021 |
The Divine Feminine CEO
|
May 21, 2021 |
How To Be Consistent In Your Business
|
May 14, 2021 |
4 Steps To 100K
|
May 07, 2021 |
From Corporate Job To Full Time Yoga Boss With Reagan Sobel
|
Apr 30, 2021 |
Content Batching
|
Apr 23, 2021 |
Effective Marketing
|
Apr 16, 2021 |
Indecision
|
Apr 09, 2021 |
Level Up Your Student Experience
|
Apr 02, 2021 |
Write Better Copy
|
Mar 26, 2021 |
All Or Nothing Thinking
|
Mar 19, 2021 |
Why You Feel Salesy
|
Mar 12, 2021 |
$7.50 Per Hour To Expected 200K Revenue with Kelsey Harrison
|
Mar 05, 2021 |
The Power Of Emotion
|
Feb 26, 2021 |
Investing In Your Business
|
Feb 19, 2021 |
The Scientific Process
|
Feb 12, 2021 |
Compelling Offers
|
Feb 05, 2021 |
Hard Work Vs Hustle
|
Jan 29, 2021 |
The Four Yoga Teacher Archetypes
|
Jan 22, 2021 |
The Motivational Triad
|
Jan 15, 2021 |
Make The Process FUN
|
Jan 08, 2021 |
Self Concept: This Is Who I am Now
|
Jan 01, 2021 |
Grow Your Email List By 100 Subcribers
|
Dec 25, 2020 |
The Marketing Game
|
Dec 18, 2020 |
Improving Your Retention Rate
|
Dec 11, 2020 |
How To Build A Six Figure Business With Anxiety
|
Dec 04, 2020 |
Grateful Evaluation: Prep For The BEST 2021
|
Nov 27, 2020 |
Your Social Media Strategy
|
Nov 20, 2020 |
How To Break Up With Your Yoga Studio
|
Nov 13, 2020 |
Talent Only Takes You So Far.
|
Nov 06, 2020 |
Building A Business With A Full Time Job with Megan Wing
|
Oct 30, 2020 |
Creating a successful heart centered business with Maya Basik
|
Oct 23, 2020 |
Create Results Faster
|
Oct 16, 2020 |
Goal Forecasting
|
Oct 09, 2020 |
Scaling to 8K Months
|
Oct 02, 2020 |
Your Thoughts About Money
|
Sep 25, 2020 |
When You Aren't Making Money...
|
Sep 19, 2020 |
Build Your Business Now
|
Sep 11, 2020 |
Stop Searching, Start Selling
|
Sep 04, 2020 |
Exponential Growth
|
Aug 28, 2020 |
Make Offers, Make Money.
|
Aug 21, 2020 |
The Sold Out Mindset
|
Aug 14, 2020 |
How To Sell Out Your Class In 3 Steps
|
Aug 07, 2020 |
Your Manager Score
|
Jul 31, 2020 |
How To Create Consistent Revenue In Your Business
|
Jul 24, 2020 |
5 Keys To A Successful Business
|
Jul 17, 2020 |
People Pleasing In Business
|
Jul 10, 2020 |
Think Like An Entrepreneur
|
Jul 03, 2020 |
It's too good to be true...
|
Jun 26, 2020 |
Pick A Niche For Your Business
|
Jun 19, 2020 |
The How Isn't Necessary
|
Jun 12, 2020 |
No Space For Perfectionism
|
Jun 05, 2020 |
Why You Quit On Your Business
|
May 29, 2020 |
Sales 101 (Have FUN selling yoga)
|
May 22, 2020 |
The Comparison Trap
|
May 15, 2020 |
One Question To Hit Your Revenue Goal
|
May 08, 2020 |
Organic Marketing
|
May 01, 2020 |
How To Stand Out (Is the market oversaturated?)
|
Apr 24, 2020 |
Belief Series: Belief In Your Students
|
Apr 17, 2020 |
Belief Series: Belief In Your Product.
|
Apr 10, 2020 |
Belief Series: Belief In Yourself
|
Apr 03, 2020 |
The Five Lies About How The Yoga World Works (That Hold You Back).
|
Mar 27, 2020 |
How To Overcome Any Obstacle.
|
Mar 20, 2020 |
Special Episode: Healing in Chaos
|
Mar 15, 2020 |
Overcome Imposter Syndrome
|
Mar 13, 2020 |
How to choose a price.
|
Mar 06, 2020 |
Make Money As A Yoga Teacher
|
Feb 28, 2020 |
Evaluate, Breath, Keep Going.
|
Feb 21, 2020 |
Notice Discomfort, Act Anyways
|
Feb 11, 2020 |
How To Start Building Your Yoga Business Today
|
Feb 10, 2020 |
The Three Things You Have To Have To Build A Yoga Business.
|
Feb 10, 2020 |