Backcountry Marketing
By Port Side Productions
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Category: Marketing
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Subscribers: 3
Reviews: 0
Episodes: 168
Description
Listen to leaders of the outdoor marketing industry discuss the gritty details of their work, personal lives, and latest adventures. Whether you’re standing in the lift line, shuttling to fresh loam, or cracking a local beer, these conversations will teach you about the ever-changing world of marketing. This is the Backcountry Marketing podcast.
Produced by: Port Side Productions
| Episode | Date |
|---|---|
|
Fireside: Can Storytelling Transform our Industry?
|
May 01, 2024 |
|
Our Industry is at an Inflection Point
|
Apr 24, 2024 |
|
Fireside: What Makes a Compelling Story?
|
Apr 17, 2024 |
|
State of the Outdoor Economy
|
Apr 10, 2024 |
|
Fireside: The Bedrock of Storytelling - Art of the Interview
|
Apr 03, 2024 |
|
Stop Marketing My Town - Marketing & Overtourism
|
Mar 27, 2024 |
|
Fireside: The ROI of Brand Loyalty and Building Loyalty through Brand Storytelling
|
Mar 20, 2024 |
|
AI - The Future is Changing
|
Mar 13, 2024 |
|
Fireside: Is Your Jacket Really Unique?
|
Mar 06, 2024 |
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How Marketing has Impacted the Evolution of Mountain Biking
|
Feb 28, 2024 |
|
Beyond the Podium - Have We Setup Athletes to Fail?
|
Feb 14, 2024 |
|
Fireside: The Missing Ingredient in Outdoor Storytelling
|
Feb 07, 2024 |
|
Is Print Media Still Relevant?
|
Jan 31, 2024 |
|
The Most Undervalued Tool in Marketing
|
Jan 17, 2024 |
|
2023 Thank You
|
Jan 03, 2024 |
|
What Role Does Passion Play in Marketing?
|
Dec 20, 2023 |
|
6 Steps to Building a High Performing Team
|
Dec 06, 2023 |
|
Words Matter: How to Get Your Messaging Right
|
Nov 22, 2023 |
|
Passion Alone Won't Land You The Job: How to Get Hired in 2024
|
Nov 08, 2023 |
|
Is The "Why" Behind a Brand Still Important?
|
Oct 25, 2023 |
|
Strategy Roadmap: How to Develop a Business Strategy
|
Oct 11, 2023 |
|
What is the Future of Industry Events?
|
Sep 27, 2023 |
|
The Golden Age of Branded Films is Dead
|
Sep 13, 2023 |
|
YouTube is the Future for Outdoor Media
|
Aug 30, 2023 |
|
How to Start an Agency
|
Aug 16, 2023 |
|
The Art of the Creative Brief | Storytelling Series Part 4 of 4
|
Aug 02, 2023 |
|
Developing Insights | Storytelling Series Part 3 of 4
|
Jul 19, 2023 |
|
Understanding Your Audience | Storytelling Series Part 2 of 4
|
Jul 05, 2023 |
|
The Power of Stories | Storytelling Series Part 1 of 4
|
Jun 21, 2023 |
|
How to Leverage YouTube as a Brand
|
Jun 07, 2023 |
|
Rebranding Gone Wrong
|
May 24, 2023 |
|
Consumer Attention is Fragmented - Brands Need to Meet Consumers
|
May 10, 2023 |
|
The Journey to Brand Maturity
|
Apr 26, 2023 |
|
Building a Global Brand with Athletic Brewing's CMO, Andrew Katz
|
Apr 12, 2023 |
|
How to Beat the Attention Economy
|
Mar 29, 2023 |
|
How to Scale a Brand
|
Mar 15, 2023 |
|
How Brands Are Wasting Money on Social Media
|
Mar 01, 2023 |
|
How Brands Can Support Retail in 2023
|
Feb 15, 2023 |
|
The Next Frontier in Product Sustainability
|
Feb 01, 2023 |
|
SHOT Show 2023 Recap
|
Jan 25, 2023 |
|
Building a High-Performing Team
|
Jan 18, 2023 |
|
Leading a Creative Team
|
Jan 04, 2023 |
|
When to Build an Internal Production Studio
|
Dec 21, 2022 |
|
2022 Thank You
|
Dec 14, 2022 |
|
Why Conservation Depends on Storytelling
|
Dec 07, 2022 |
|
Website Development for 2023
|
Nov 30, 2022 |
|
How to Build Loyal and True Fans
|
Nov 09, 2022 |
|
Mental Health and CTE in the Workplace | David Meredith | Full Speed Ahead
|
Oct 26, 2022 |
|
Break All The Rules | Kris Hampton | Power Company Climbing
|
Oct 12, 2022 |
|
Marketing a Commodity | Dax Myers | MountainFLOW eco-wax
|
Sep 28, 2022 |
|
Fire Your Marketing Guy | Stix Nilsen | Liquid Death
|
Sep 14, 2022 |
|
What IS a Content Strategy? | Chris King | Outdoor Research
|
Aug 31, 2022 |
|
The Outerverse | Ariel Macrae | Outside Inc.
|
Aug 17, 2022 |
|
The Changing Production Landscape | Graeme Meiklejohn | Director of Photography
|
Aug 03, 2022 |
|
Ambassador, Athlete or Influencer? | Maddie Duffy | Mystery Ranch (Throwback)
|
Jul 20, 2022 |
|
Product Design and Brand Development | Josh Buesseler | Delicious, LLC
|
Jul 06, 2022 |
|
Ben O'Meara | Foundations of Huckberry | Huckberry (Throwback)
|
Jun 22, 2022 |
|
Aligning Internal Brand and External Brand | Julia LoVecchio | CMH Heli-Skiing and Summer Adventures
|
Jun 08, 2022 |
|
Building a Creative Manifesto | Marc Gutman | Wildstory
|
May 25, 2022 |
|
How Company-to-Customer Communication Delivers Value | Erica Aarons | Rumpl
|
May 18, 2022 |
|
Building a Brand Versus Building an Online Retailer | Moez Faruqi | White Duck Outdoors
|
May 11, 2022 |
|
How to Run a Startup Marketing Plan | Jax Mustafa | Erem
|
May 04, 2022 |
|
How Emerging Technologies Impact Marketers | Bethany Evans | The North Face
|
Apr 27, 2022 |
|
Why Consumer Research is so Important | Megan Averell | The Insight Inn
|
Apr 20, 2022 |
|
Building a Non-Transactional Relationship With Your Customers|Darren Josey | NEMO Equipment
|
Apr 13, 2022 |
|
How to Find Your Brand Voice on Social | Kami York-Feirn | Ruffwear
|
Apr 06, 2022 |
|
How to Work with An Agency | John Entwistle | Origin
|
Mar 30, 2022 |
|
Managing Clients as a Freelancer | Maari Casey | Uncompany
|
Mar 23, 2022 |
|
Freelancing Q&A | Cole Heilborn & Emily Holland | Port Side Productions
|
Mar 16, 2022 |
|
Dealing with Money as a Freelancer | Justine Mulliez | Just a Wild Thought
|
Mar 09, 2022 |
|
Finding Your Focus As A Freelancer | Jon Glassberg | Louder Than 11
|
Mar 02, 2022 |
|
Finding the Balance Between Vision and Expectations | Mason Gravley | Athletic Brewing
|
Feb 23, 2022 |
|
Jonathan Wegner | Perceived Value of a Brand | SOG Knives
|
Feb 16, 2022 |
|
Mike Arzt | Camera Guy or Business Guy? | The Public Works
|
Feb 09, 2022 |
|
Liz Esche | Marketing Through a Re-Brand | Gnarly Nutrition
|
Feb 02, 2022 |
|
Nicole Handel | Consumer Psychology and Marketing | MAMMUT
|
Jan 28, 2022 |
|
Conor McElyea | Cause Marketing and Making a Difference | Conservation Alliance
|
Jan 26, 2022 |
|
Emily Holland | Starting a Podcast | Nature Untold Podcast
|
Jan 25, 2022 |
|
Quinn Lanzon | Difference Between Agency and In-House | OneUp Components
|
Jan 19, 2022 |
|
Jeremy Jensen | Using Flow State to Improve Creativity and Productivity | Crux Academy
|
Jan 14, 2022 |
|
Chloe - Anne Swink | Value Based Marketing for Small Business Owners | Chloe - Anne Copy Agency
|
Jan 12, 2022 |
|
Justine Mulliez | Creatives in the Wild | Just a Wild Thought
|
Jan 07, 2022 |
|
Chris Cashbaugh | When to Blaze New Trail | SOG
|
Jan 05, 2022 |
|
Nicole Handel | Consumer Psychology and Marketing | MAMMUT
|
Dec 15, 2021 |
|
Viktor Marohnic | User Acquisition and Lowering the Point of Entry | 57 Hours
|
Dec 08, 2021 |
|
Jeremy Jensen | Using Flow State to Improve Creativity and Productivity | Crux Academy
|
Dec 01, 2021 |
|
Al Perkinson | 5 Steps to Building a Community | Bajio Sunglasses - Part 2
|
Nov 24, 2021 |
|
Jonathan Ronzio | Why Process Leads to Better Creativity | Trainual
|
Nov 17, 2021 |
|
Darren Kinnaird | Event Marketing, Maintaining Sponsorships and COVID | Crankworx
|
Nov 10, 2021 |
|
Rick Saez | The Podcast Opportunity for Brands | Outdoor Biz Podcast
|
Nov 03, 2021 |
|
Ian Coble | Licensing Rights and Photography | Ian Coble Photography
|
Oct 27, 2021 |
|
Al Perkinson | 5 Steps to Becoming an Authentic Brand | Bajio Sunglasses - Part 1
|
Oct 20, 2021 |
|
Roberto Gutierrez | Bringing Jack Wolfskin to North America | Jack Wolfskin
|
Oct 13, 2021 |
|
Evan Poitras | Aligning the Intricacies of Content with Brand| Norco Bicycles
|
Oct 06, 2021 |
|
Colton Jacobs | Finding Work as a Photographer | Colton Jacobs Photography
|
Sep 08, 2021 |
|
Emily Holland | Starting a Podcast | Nature Untold Podcast
|
Sep 01, 2021 |
|
Ben O'Meara | Foundations of Huckberry | Huckberry
|
Aug 25, 2021 |
|
Dave Taylor | Be a Fan, Not a Cynic | Okaybro
|
Aug 11, 2021 |
|
Bonie and Jordan | Re-Launching an Iconic Brand | Ibex
|
Aug 04, 2021 |
|
Rob McSkimming | Origins of Crankworx | Whistler Blackcomb
|
Aug 03, 2021 |
|
Lloyd Vogel | Finding Success as a Cottage Brand | Garage Grown Gear
|
Jul 28, 2021 |
|
Chris Dickerson | Go-to-Market | Verde Brand Communications
|
Jul 14, 2021 |
|
Shaun Durkee | Slow and Steady | Alpen Fuel
|
Jul 07, 2021 |
|
Andy Bethune | Something to Everyone | Origin Outside
|
Jun 30, 2021 |
|
Maddie Duffy | Ambassador, Athlete or Influencer? | Mystery Ranch
|
Jun 16, 2021 |
|
Carie Behe | Inclusivity and Marketing | Cotopaxi
|
Jun 09, 2021 |
|
Chase White | Contract Creatives in 2021 | Chase White Photography
|
Jun 02, 2021 |
|
David Zimberoff | Leadership & Spending Brand Culture | SRAM
|
May 26, 2021 |
|
Mike Somerby | Building Customer Loyalty | Duckworth
|
May 19, 2021 |
|
Alex Sherbinow | Understanding Your Consumer | Old Town Canoe and Kayak
|
May 12, 2021 |
|
Drew Eakins | To Specialize or Not? | Hestra Gloves
|
May 05, 2021 |
|
Diana Ralston | Re-Branding a Non-Profit | Can'd Aid
|
Apr 28, 2021 |
|
John Salzinger | The Advertisers Responsibility | MPOWERD
|
Apr 21, 2021 |
|
Scott Holley | On Water Marketing | Eddyline Kayaks
|
Apr 14, 2021 |
|
Zach Vestal | Bikes, Storytelling, Growth in Challenge | Niner Bikes
|
Apr 07, 2021 |
|
Justine Mulliez | Creatives in the Wild | Just a Wild Thought
|
Mar 31, 2021 |
|
Kansas Sartin | Never Settle | PAKMULE Cargo Carrier
|
Mar 24, 2021 |
|
Cory Van Auken | Digital Marketing and PR | Darby Communications
|
Mar 17, 2021 |
|
Peter and Spencer | The Low Impact Camper | Super Pacific
|
Mar 10, 2021 |
|
Sean and Shandi | An Award Winning Story | Forever is Now
|
Mar 03, 2021 |
|
Chatham Baker | Integrated Licensing | SPG Company
|
Feb 25, 2021 |
|
Christian Lepley | An Awakening | GU Energy Labs
|
Feb 17, 2021 |
|
Rich Hohne | True to the Trail | Oboz Footwear
|
Feb 10, 2021 |
|
Eli Kerr | The Whole Self | Gnarly Nutrition
|
Feb 03, 2021 |
|
Kyle McCann | Jumping Ship | Canyon Bicycles USA
|
Jan 27, 2021 |
|
Mary Kate Baumann | The (huge) Social Dilemma | GOAL ZERO
|
Jan 20, 2021 |
|
Jo Salamon | Preserving Heritage and Saving Lives | Mustang Survival
|
Jan 13, 2021 |
|
Amanda Goad | Building a Brand Voice | BoldBrew
|
Jan 06, 2021 |
|
Chris Killen | Strategy is the new King | Bell Helmets
|
Dec 30, 2020 |
|
Jensen and Nikolai | Founders Dream| Ombraz Sunglasses
|
Dec 23, 2020 |
|
Rick Wittenbraker | Community over Self | Howler Brothers
|
Dec 16, 2020 |
|
Jen Gurecki | Snow for All | Coalition Snow
|
Dec 09, 2020 |
|
Linda Balfour | E-commerce Pivot | Superfeet
|
Dec 02, 2020 |
|
Maddie Petry | Down the Mountain | Mammut
|
Nov 25, 2020 |
|
Patrick Tullos | Mental Health in the Outdoors | Adidas
|
Nov 18, 2020 |
|
Andrew Gibbs-Dabney | More with Less| LIVSN Design
|
Nov 11, 2020 |
|
John Holdmeier | The Shakedown | UST Gear
|
Nov 04, 2020 |
|
Eric Porter | Ride On | Porter MTB
|
Oct 28, 2020 |
|
Todd Bischoff | Positively Disrupt | Gerber Gear
|
Oct 21, 2020 |
|
Gary Boulanger | Make the Jump | FOX Factory
|
Oct 14, 2020 |
|
Adam Vicarel | Art and Business | Vicarel Studios
|
Oct 07, 2020 |
|
Erica Rosen | One Watt at a Time | BioLite
|
Oct 01, 2020 |
|
Austin Whitman | Brand Power | Climate Neutral
|
Sep 23, 2020 |
|
Adam Saraceno | Kickstarter 101 | Peak Design
|
Sep 16, 2020 |
|
Patrick McCarthy | Turn by Turn | 686
|
Sep 09, 2020 |
|
Ian Mathias | Get Out Of My Feed | Strava
|
Sep 02, 2020 |
|
Ian McWilliams | Authenticity - It's Everywhere | Klean Kanteen
|
Aug 26, 2020 |
|
Becky Marcelliano | We All Have a Story | Salomon
|
Aug 19, 2020 |
|
Katie and Sara | Beyond the Name | Jetboil
|
Aug 12, 2020 |
|
Rachel Popp | Find a Mentor and Ask Questions | Big Fish Collective
|
Aug 05, 2020 |
|
Lisa Slagle | Loving the Process | Wheelie
|
Jul 29, 2020 |
|
Nate Nichols | Racism and the Ad Industry | Palette Group
|
Jul 22, 2020 |
|
Brennah Rosenthal | The Changing Production Landscape | Great Escape Media
|
Jul 15, 2020 |
|
Chad Perrin | Shot with a Purpose | Ride Concepts
|
Jul 08, 2020 |
|
Jill Nazeer | Brand Differentiation | Alta Cycling
|
Jul 01, 2020 |
|
Chris Dickey | The New Era of PR | Purple Orange and Visably
|
Jun 24, 2020 |
|
Josh Weichhand | Finding and Using your Voice | Chaco
|
Jun 17, 2020 |
|
Jay Matthews | The Conscious Consumer and Brand Trust | Sitka Gear
|
Jun 10, 2020 |
|
John Drake | A Life in the Ad World | Drake Cooper
|
Jun 03, 2020 |
|
Jess Anthony | Kickstarter Success and Equality in the Outdoors | Oru Kayak
|
May 27, 2020 |
|
Charlie Lozner | Climate Change and Personal Responsibility in the Outdoor Industry | Backbone Media
|
May 20, 2020 |
|
Casey Lorenzen | Moving Backwards in Life by Giving up Working for Yourself? | Fjällräven
|
May 06, 2020 |
|
Stephen Matthews | Race Results Aren't the Only Thing that Matters| Rocky Mountain Bicycles
|
Mar 24, 2020 |
|
Tom and Kyleigh | How YouTube has Grown their Business | Freedom Vans
|
Feb 12, 2020 |
|
Doug Thielen | The 120 year old startup | Filson
|
Feb 12, 2020 |
|
Mike Goldstein | Running a Successful Production Company | The Heist
|
Feb 12, 2020 |
|
Sean Fields | Sustainability in the Outdoor Industry | Gear Aid
|
Feb 12, 2020 |
|
Brian Seales | Small Town Agency; Tasty Results | Ketchup and Mustard
|
Jul 18, 2019 |