Start With Occupancy

By Tiffany Hill Allen

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Category: Marketing

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Episodes: 23

Description

Whether you’re a Sales Director in senior living, a residential assisted living owner, or an entrepreneur serving the aging adult care market, this is your go-to podcast for marketing and sales strategies that grow occupancy, boost referrals, and drive real results.


Hi, I’m Tiffany!  I am 14-year senior living sales and marketing veteran. I’ve served as a multi-state Regional Director of Sales & Marketing, coached sales teams, and turned occupancy-challenged communities into consistent 100% occupancy achievers.


Why does this matter? Because in senior living, higher occupancy means more seniors helped, more families served, and stronger business outcomes.


👉 The top 3 questions I hear most often:

  • How do I market my community to more families and referral sources?
  • How do I manage my time to handle everything on my plate?
  • How do I grow — whether in my business or my career?


This podcast will answer those questions (and many more!) with practical sales tips, proven marketing tactics, referral strategies, event ideas, social media hacks, team-building approaches, and motivational stories that keep you focused on what matters most: helping seniors and their families thrive.


Whether you need:
✔️ Referral-generating event ideas
✔️ Tips to film impactful videos for families
✔️ Strategies to market effectively to professionals
✔️ Insights to build a prospect-centered sales team


I’ve got you covered!


Occupancy growth isn’t always easy, but remember, “A smooth sea never made a skilled sailor.” (one of my fav quotes)....


Join me on this journey to Inspire Change, Impact Lives, and Improve Outcomes.


🎧 Subscribe now and let’s go!


Episode Date
You Can’t Market Your Way Out of a Dull Community - Day 7
May 22, 2025
How Staff Can Make or Break The Move In Day Experience: Here’s How to Get It Right - Day 6
May 19, 2025
Master the Move-In Experience: Create Raving Fans And Close the Back Door - Day 5
Nov 18, 2024
The One Simple Skill That Will Transform Your Business - Day 4
Nov 15, 2024
Winning Before They Walk In: Prepping for the Visit - Day 3
Nov 15, 2024
Cracking The Code Bonus Episode
Nov 14, 2024
What Are The Go To Questions To Increase Visits - Day 2
Nov 14, 2024
How A Quick Call Back Will Increase Move-Ins - Day 1
Nov 13, 2024
How to Avoid Major Missteps in Senior Living Sales
Aug 13, 2024
Boost Your Move-Ins: Proven Techniques for Engaging Caregivers
Jul 09, 2024
From 0 to 118 Units Filled in 12 Months: Tonya Morales’ Social Media Strategy
Jul 08, 2024
Sales: Understanding Objections Are Deeper Than Surface Level Words
Jul 07, 2024
The Pros and Cons of Using Paid Referral Agencies
Jan 10, 2024
My 3 Business Missteps in 2023: Lessons Learned
Jan 02, 2024
How To Connect And Build Trust With Families - Part 3
Jun 21, 2023
How To Connect And Build Trust With Families - Parts 1 & 2
Jun 20, 2023
How to Market Your Assisted Living with Social Media - Cameron J. Barker
Apr 13, 2023
Overcoming The I'm Stuck on I Suck Narrative In Your Head
Dec 08, 2020
5 Exciting Socially Distant Events to Promote Your Community
Oct 01, 2020
How Hosting a Facebook Group Can Increase Move Ins and Referrals
Aug 31, 2020
Leveraging Facebook Groups - The Secret Strategy to Increase Sales
Jul 27, 2020
How To Use LinkedIn For Business Development
Mar 24, 2020
Trailer: Purpose and Mission of Champions of Change Corner Podcast
Feb 20, 2020