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                            Whether you’re a Sales Director in senior living, a residential assisted living owner, or an entrepreneur serving the aging adult care market, this is your go-to podcast for marketing and sales strategies that grow occupancy, boost referrals, and drive real results.
Hi, I’m Tiffany! I am 14-year senior living sales and marketing veteran. I’ve served as a multi-state Regional Director of Sales & Marketing, coached sales teams, and turned occupancy-challenged communities into consistent 100% occupancy achievers.
Why does this matter? Because in senior living, higher occupancy means more seniors helped, more families served, and stronger business outcomes.
👉 The top 3 questions I hear most often:
This podcast will answer those questions (and many more!) with practical sales tips, proven marketing tactics, referral strategies, event ideas, social media hacks, team-building approaches, and motivational stories that keep you focused on what matters most: helping seniors and their families thrive.
Whether you need:
✔️ Referral-generating event ideas
✔️ Tips to film impactful videos for families
✔️ Strategies to market effectively to professionals
✔️ Insights to build a prospect-centered sales team
I’ve got you covered!
Occupancy growth isn’t always easy, but remember, “A smooth sea never made a skilled sailor.” (one of my fav quotes)....
Join me on this journey to Inspire Change, Impact Lives, and Improve Outcomes.
🎧 Subscribe now and let’s go!
| Episode | Date | 
|---|---|
| 
                                                        You Can’t Market Your Way Out of a Dull Community - Day 7
                                                     | May 22, 2025 | 
| 
                                                        How Staff Can Make or Break The Move In Day Experience: Here’s How to Get It Right - Day 6
                                                     | May 19, 2025 | 
| 
                                                        Master the Move-In Experience: Create Raving Fans And Close the Back Door - Day 5
                                                     | Nov 18, 2024 | 
| 
                                                        The One Simple Skill That Will Transform Your Business - Day 4
                                                     | Nov 15, 2024 | 
| 
                                                        Winning Before They Walk In: Prepping for the Visit - Day 3
                                                     | Nov 15, 2024 | 
| 
                                                        Cracking The Code Bonus Episode
                                                     | Nov 14, 2024 | 
| 
                                                        What Are The Go To Questions To Increase Visits - Day 2
                                                     | Nov 14, 2024 | 
| 
                                                        How A Quick Call Back Will Increase Move-Ins - Day 1
                                                     | Nov 13, 2024 | 
| 
                                                        How to Avoid Major Missteps in Senior Living Sales
                                                     | Aug 13, 2024 | 
| 
                                                        Boost Your Move-Ins: Proven Techniques for Engaging Caregivers
                                                     | Jul 09, 2024 | 
| 
                                                        From 0 to 118 Units Filled in 12 Months: Tonya Morales’ Social Media Strategy
                                                     | Jul 08, 2024 | 
| 
                                                        Sales: Understanding Objections Are Deeper Than Surface Level Words
                                                     | Jul 07, 2024 | 
| 
                                                        The Pros and Cons of Using Paid Referral Agencies
                                                     | Jan 10, 2024 | 
| 
                                                        My 3 Business Missteps in 2023: Lessons Learned
                                                     | Jan 02, 2024 | 
| 
                                                        How To Connect And Build Trust With Families - Part 3
                                                     | Jun 21, 2023 | 
| 
                                                        How To Connect And Build Trust With Families - Parts 1 & 2
                                                     | Jun 20, 2023 | 
| 
                                                        How to Market Your Assisted Living with Social Media - Cameron J. Barker
                                                     | Apr 13, 2023 | 
| 
                                                        Overcoming The I'm Stuck on I Suck Narrative In Your Head
                                                     | Dec 08, 2020 | 
| 
                                                        5 Exciting Socially Distant Events to Promote Your Community
                                                     | Oct 01, 2020 | 
| 
                                                        How Hosting a Facebook Group Can Increase Move Ins and Referrals
                                                     | Aug 31, 2020 | 
| 
                                                        Leveraging Facebook Groups - The Secret Strategy to Increase Sales
                                                     | Jul 27, 2020 | 
| 
                                                        How To Use LinkedIn For Business Development
                                                     | Mar 24, 2020 | 
| 
                                                        Trailer: Purpose and Mission of Champions of Change Corner Podcast
                                                     | Feb 20, 2020 |