Book Marketing Tips and Author Success Podcast

By Author Marketing Experts

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Category: Books

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Subscribers: 9
Reviews: 0
Episodes: 279

Description

Ready to supercharge your author journey? Join bestselling author and book marketing maven Penny Sansevieri and savvy publishing insider Amy Cornell for lively, no-nonsense conversations filled with smart strategies, creative inspiration, and publishing know-how you can actually use.Whether you’re self-published, traditionally published, or somewhere in between, this podcast delivers real-world advice to help you sell more books, build your platform, and thrive in the ever-evolving publishing landscape. From clever promo hacks to critical industry insights, each episode is designed to move the needle on your success.Fresh ideas. Actionable tips. Unfiltered talk.If you’re serious about your author career, hit subscribe and tune in—your next big breakthrough could be one episode away.

Episode Date
Unlocking ChatGPT’s Creative Power for Authors
Jun 13, 2025
What Most Authors Get Wrong About Debut Success
Jun 06, 2025
Amazon's New Algorithm Changes: What Authors Need to Know
May 30, 2025
The Power of Reddit: Reach Millions Through Ask Me Anything Events
May 23, 2025
Creating Memorable Author Book Signing Events That Sell Books
May 16, 2025
Too Good to Be True? The Bookstore Scam That's Breaking Hearts
May 09, 2025
Dust It Off: The Author's Guide to Book Resurrection
May 02, 2025
Building Your Author Brand for Media Recognition
Apr 25, 2025
Book Bundling: How to Turn Your Backlist Into a Marketing Goldmine
Apr 18, 2025
The Grey Box Syndrome: Why Authors Who Skip the Basics Get Ignored
Apr 11, 2025
Naming Your Book: Avoiding Title Mistakes That Kill Sales
Apr 04, 2025
Amazon News: How to Navigate Amazon's Inconsistent Ad Guidelines
Mar 28, 2025
The Strategic Author's Guide to Amazon's Kindle Unlimited Program
Mar 21, 2025
Starting Your Own Publishing Company: Myth vs. Reality
Mar 14, 2025
Savvy Book Pricing Strategies That Sell
Mar 07, 2025
Amazon News: Author Central Changes and Search Result Trends
Feb 28, 2025
The Sneaky Ways Authors Sabotage Their Own Success
Feb 21, 2025
Don't Give Up on Your Book: When to Push and How to Pivot
Feb 14, 2025
Book Marketing Costs: Solid Investment or Waste of Money?
Feb 07, 2025
How to Get Your Author Website to Rank on Google
Jan 31, 2025
Why Your Book Isn’t Showing Up in Amazon Searches and How to Fix It
Jan 24, 2025
How to Resurrect a Book That's Dead in the Water
Jan 18, 2025
Cracking the Library Code: Get on Shelves and in Front of Readers
Jan 10, 2025
Mastering the Mic: Tips for Becoming an Irresistible Podcast Guest
Jan 03, 2025
Substack Success: Should Authors Add This Platform to Their Toolkit?
Dec 27, 2024
Your New Year Checklist: A Roadmap to Success
Dec 20, 2024
Unlocking Amazon Success: Optimization to Boost Your Visibility
Dec 13, 2024
Secrets to Writing Books Readers Can’t Resist
Dec 06, 2024
Exciting Announcement: Our New Mentorship Program Is Here!
Nov 30, 2024
Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Nov 29, 2024
Rookie Mistakes: Avoid Costly Errors and Show Up Like a Pro
Nov 22, 2024
Scams, Hacks, and Red Flags: How to Protect Yourself
Nov 15, 2024
Goodreads Author Program Update: What You Need to Know
Nov 08, 2024
Bonus Episode! Amazon Delays: What to Do When Your Book Launch Hits a KDP Roadblock
Nov 02, 2024
How to Compete for Media Attention
Nov 01, 2024
Let's See if You're Ready for an Audiobook
Oct 25, 2024
Backup Book Covers: An Unexpected Bestseller Strategy
Oct 18, 2024
Amazon News: Urgent PSA on Bestseller Claims
Oct 11, 2024
Choosing the Right Vendors & Avoiding Costly Mistakes
Oct 04, 2024
Is Your Amazon Author Bio Costing You Sales?
Sep 27, 2024
Publishers Unpacked: Let's Talk Expectations
Sep 20, 2024
✅ The Author Success Checklist
Sep 13, 2024
Author Tools: The Good, Bad & Ugly
Sep 06, 2024
The Power of Indie Bookstores
Aug 30, 2024
Top Book Marketing Strategies to Embrace
Aug 23, 2024
Crafting the Perfect Reader Profile
Aug 16, 2024
Critical Marketing Questions to Ask a Publisher
Aug 09, 2024
How to Get Into the Goodreads Author Program
Aug 02, 2024
Debut Author Success: Myths & Realities
Jul 26, 2024
Amazon Bestsellers: Myths & Realities
Jul 19, 2024
RWA Files for Bankruptcy
Jul 12, 2024
How to Market Your Book without Social Media
Jul 05, 2024
The End of an Era: Costco Stops Selling Books
Jun 28, 2024
Smart Strategies to Recoup Your Book Investment
Jun 21, 2024
Beyond the Bookstore: Creative Sales Strategies
Jun 14, 2024
Amazon News: Critical Changes to Book Descriptions
Jun 07, 2024
Choosing an Author Name Format
May 31, 2024
Buyers v. Readers And Why They May Be Different People
May 24, 2024
Getting Book Endorsements: Everything You Need to Know
May 17, 2024
Mastering Nonfiction Book Descriptions
May 10, 2024
Behind the Curtain: Unveiling the Secrets of Success in Publishing
May 03, 2024
Cracking the Code: Reaching the Unreachable Reader
Apr 26, 2024
Book Sales: Why and How Self-Published Authors Are Taking the Lead
Apr 19, 2024
Listener Request: Navigating Amazon's Book Review Minefield
Apr 12, 2024
The #1 Strategy to Get More Amazon Reviews
Apr 05, 2024
Navigating the Literary Agent Landscape
Mar 29, 2024
Amazon's Virtual Voice: Redefining Audiobooks with AI
Mar 22, 2024
Navigating the Climb: Pitfalls for Authors Eyeing the Summit
Mar 15, 2024
Navigating the Media Landscape and How to Get Your Book the Attention it Deserves
Mar 08, 2024
Memoir vs. Self-Help: Choosing the Right Genre for Your Book
Mar 01, 2024
Navigating the Unexpected: What Authors Need to Prepare For
Feb 23, 2024
The Power of Author Education: Why it can Save you Money and Help You Succeed
Feb 16, 2024
Screenplay Scams Exposed: Important Warning for Authors
Feb 09, 2024
Amazon News: International Readers Getting Cut Out of the Equation
Feb 02, 2024
Decoding the Jargon: Publicity, Marketing, Advertising, and Branding
Jan 26, 2024
Cracking the Code: Here's Why Your Amazon Ads Stopped Working
Jan 19, 2024
Crafting the Perfect Book Title and Subtitle Combo
Jan 12, 2024
How and Why Readers Buy Books: Understanding the Reader Journey
Jan 05, 2024
It's a Big Announcement!
Dec 30, 2023
Most Downloaded Episode: Why "Good Enough" and "Everyone Loves It" are Dangerous
Dec 29, 2023
Most Downloaded Episode: How We Really Feel About Advertising
Dec 22, 2023
The Secrets to Pricing Your Book for Success
Dec 15, 2023
Unlock the Secrets to Bestselling Success in 2024
Dec 08, 2023
Tossing Outdated Tactics and Refocusing in 2024
Dec 01, 2023
The Game-Changing Author Mindset
Nov 25, 2023
How to Break Into Trade Magazines
Nov 17, 2023
Tips for Developing a Captivating Book Cover & Penny's Latest Odyssey
Nov 10, 2023
Smart & Simple Strategies for Holiday Book Marketing
Nov 03, 2023
Secrets and Tips for Landing on a Bestseller List
Oct 27, 2023
How to Avoid Adding Your Book to an Amazon Dead End Category
Oct 20, 2023
Listener Request: When to Prep Elements of Your Author Platform
Oct 13, 2023
How to Craft a Great Book Pitch
Oct 06, 2023
The Amazon Sales Rank Demystified
Sep 29, 2023
How to Get into Catalogs and Subscription Boxes
Sep 22, 2023
Fake Books are Stealing Author Identities on Amazon
Sep 15, 2023
Amazon is Changing How Book Reviews Show Up in Search
Sep 08, 2023
Too Many Books, Not Enough Time to Market
Sep 01, 2023
The Amazon Machine is Changing Again
Aug 25, 2023
How to Identify (and avoid) Publishing Scams
Aug 18, 2023
Amazon Updates on Categories and More Changes on Amazon
Aug 11, 2023
Getting Your Books Specialty & Holiday Table Placement
Aug 04, 2023
Getting Your Book into Specialty Stores and Gift Shops
Jul 28, 2023
How to Use AI to Boost Your Book Marketing
Jul 21, 2023
All You Need to Know About Paid Influencer Marketing
Jul 14, 2023
How to Get More Traction on Social Media
Jul 07, 2023
How to Pitch Yourself to Podcasts or Start Your Own
Jun 30, 2023
Amazon's Latest Changes to Book Reviews
Jun 23, 2023
The New Category Changes on Amazon
Jun 16, 2023
"Doing Marketing" Versus Building & Growing Your Brand
Jun 09, 2023
What We Really Think About Social Media Advertising
Jun 02, 2023
Summer Promotion Ideas for Books Written for Kids and Teens
May 26, 2023
Using Book Awards and Contests to Maximize Your Exposure
May 19, 2023
Let's Talk About Soft Launches & Whether They Really Work
May 12, 2023
Book Distribution Finally Demystified
May 05, 2023
5 Reasons Your Amazon Ads Aren't Working
Apr 28, 2023
Things You Must Know How to Do As an Author
Apr 21, 2023
Tips for Setting a Budget for Your Book Marketing
Apr 14, 2023
Book Formats: Understanding the Benefits of Each Option
Mar 31, 2023
The Secrets to a Perfect Book Release
Mar 24, 2023
Why Promoting Locally Can be a Goldmine
Mar 17, 2023
The Pitfalls of Soliciting Feedback from Friends and Social Media
Mar 10, 2023
How to Follow the "Rules" for Success
Mar 03, 2023
How to Sell Your Book at the Correct Price
Feb 24, 2023
How Artificial Intelligence is Changing Publishing
Feb 17, 2023
Penny & Amy's Biggest Book Cover Pet Peeves
Feb 09, 2023
How to Sell More Copies of Your How-to or Self-Help Title
Feb 02, 2023
Getting Permission to Use Reviews, Blurbs and Likenesses
Jan 27, 2023
How to Make the Most Out of Every Marketing Dollar
Jan 19, 2023
How Your Author Bio Can Help You Sell Books
Jan 13, 2023
How to Make the Most Out of Every Single Win
Jan 05, 2023
A Different Perspective on Success and Failure
Dec 30, 2022
Listen to This Before You Put Your Book on Amazon
Dec 22, 2022
Common Ways Your Author Platform Works Against You
Dec 16, 2022
The Ins and Outs of Selling Books in Bulk
Dec 08, 2022
How the Wrong Book Title Can Make or Break Your Sales
Dec 02, 2022
Don't Lose Out on Sales By Marketing Your Non-Fiction to Everyone
Nov 24, 2022
Personalizing Your Book Can Make You a Media Rockstar
Nov 18, 2022
What You Can Expect to Pay for Your Book Marketing
Nov 10, 2022
The Difference Between Marketing and Sales
Nov 04, 2022
How Elevator Pitches Help Sell More Books
Oct 27, 2022
The Big Mistake You're Making on Your Website
Oct 21, 2022
How to Keep the Momentum Going After Your Release
Oct 13, 2022
Minisode: The Problem with Long Pre-Orders
Oct 07, 2022
How to Come Back from a Failed Book Launch
Sep 29, 2022
Minisode: How Book Marketing Firms Waste Your Money
Sep 23, 2022
Market Your Book in an Hour (or less) Per Week
Sep 15, 2022
Minisode: Don't be a Gray Box on Amazon
Sep 09, 2022
Things You Can Do to Fix Lagging Book Sales
Sep 01, 2022
Minisode: The Next Big Thing in Audio Books
Aug 19, 2022
Minisode: How to Protect Yourself from the Latest Author Scam
Aug 12, 2022
How to Market Your Book without Social Media
Aug 11, 2022
Minisode: How We Really Feel About Advertising
Aug 05, 2022
Networking with Libraries Amps Up Your Brand and Local Sales
Jul 28, 2022
Minisode: Christmas in July - How to Prepare your book for BIG holiday sales
Jul 22, 2022
How to Get Your Money's Worth When Hiring a Book Marketing Company
Jul 14, 2022
Minisode: Your Website's User Experience Matters
Jul 08, 2022
How Not to Screw Up Your Website
Jun 30, 2022
Minisode: The Importance of Online Media Alerts
Jun 24, 2022
Do Not Miss This Episode About Pen Names
Jun 16, 2022
Minisode: Goodreads Reminded Us that Not All Book Promotion is Equal
Jun 10, 2022
Insider Info on the Current Children’s Book Market
Jun 02, 2022
Minisode: Why Large Print Books Matter
May 27, 2022
The Big TikTok Show
May 19, 2022
Minisode: How to Crowdfund Your Book
May 13, 2022
What Most Authors Don't Understand About Publishing
May 05, 2022
Minisode: What Your Book Review Process Says About You
Apr 29, 2022
10 Myths About Author and Book Success
Apr 21, 2022
Minisode: Let's Talk About Paid vs. Organic Reviews
Apr 15, 2022
Book Covers that Actually Sell Books
Apr 07, 2022
Minisode: Why "Good Enough" and "Everyone Loves It" are Dangerous
Apr 01, 2022
Zeroing in on Your Real Reader Market
Mar 24, 2022
Minisode: Big Changes with Amazon Ads!
Mar 18, 2022
An Easy Way to Spend More Time Writing
Mar 10, 2022
Minisode: The Surprising Thing That’s Killing Your Book Sales
Mar 04, 2022
Rallying Your People: Superfans and Street Teams
Feb 24, 2022
Minisode: The Unexpected Details that Drive More Book Sales
Feb 18, 2022
Selling Non-Fiction Books in the Age of Free Information
Feb 10, 2022
Why Releasing a Book is Like Starting a Business
Feb 03, 2022
Minisode: Why You're Never Too Successful to Turn Down Media
Jan 28, 2022
How to Reverse Engineer Your Author Success
Jan 20, 2022
Minisode: How to Engage Social Media Adverse Readers
Jan 14, 2022
Secrets to Becoming a Profitable Author
Jan 06, 2022
Minisode: Red Flags We Look For and You Should Avoid
Dec 31, 2021
Creating (and sticking to!) a Book Marketing Plan in the New Year
Dec 23, 2021
Minisode: Are Covid-focused Books a Good Idea?
Dec 17, 2021
How a Publisher Can Kill Your Success
Dec 09, 2021
Minisode: Your Love/Hate Relationship with Your Content Editor
Dec 03, 2021
Why Gratitude Marketing is the Secret Sauce to Success and More Book Sales
Nov 25, 2021
Minisode: Understanding the Limits of Fiction in the Media
Nov 19, 2021
Why Some Goals Never Work and the Problem with Brainstorming
Nov 11, 2021
Minisode: Goodreads Drops Their Event Feature
Nov 05, 2021
Five Reasons Not to Put Your Book on Amazon Until You’re Ready to Promote It
Oct 28, 2021
Minisode: Amazon's New Bilingual Author Central Feature!
Oct 22, 2021
How to Battle Amazon Publishing (KDP) and Win - Bonus Episode
Oct 14, 2021
Minisode: I Want to be Famous (but I hate Amazon!)
Oct 08, 2021
How to Sell More Books Direct to Consumer to Sidestep Amazon
Sep 30, 2021
Minisode: Using a Special Pre-Order Price to Drive Book Sales
Sep 24, 2021
10 Easy Ways to Revive an Older Book
Sep 16, 2021
Minisode: Using Your Author Bio to Increase Sales
Sep 10, 2021
How to Sell More Books on Social Media without Burning Out
Sep 02, 2021
Minisode: Double Your Newsletter Sign Ups with This One Tip
Aug 27, 2021
Why a Good Author Brand is a MUST to Sell More Books
Aug 19, 2021
Minisode: Don't Promote Something That's Working Against You
Aug 13, 2021
Special Minisode: Amazon Launches A+ Content for KDP Authors
Aug 06, 2021
Understanding Kindle vs. Kindle Unlimited
Aug 05, 2021
Minisode: Why Your Next Book Won't Fix Your Last One
Jul 30, 2021
Using Book Reviews to Launch Your Success
Jul 22, 2021
Minisode: Key Elements of Your Book Promotion Timeline
Jul 16, 2021
Special Minisode: What the Next Apple iOS Update Means for Your Newsletter (And Your Book Marketing)
Jul 09, 2021
10 Things Book Marketing Can't Fix
Jul 08, 2021
Minisode: Do's and Dont's for Series Authors
Jul 02, 2021
All About Publication Dates and Choosing the Right One
Jun 24, 2021
Minisode: Media Kits and Press Releases
Jun 18, 2021
How to Market Your Book as a Summer Read
Jun 10, 2021
Minisode: Real Talk About Book Blurbs
Jun 04, 2021
Avoid Looking Like a Book Marketing Amateur
May 27, 2021
Minisode: How to Kill Your Book Series
May 21, 2021
How to Market a Memoir the Right Way
May 13, 2021
Minisode: This Is a Social Media Sabotage
May 07, 2021
Your Critical First 30 Days on Amazon
Apr 29, 2021
Minisode: Fun Ways to Enhance Your Amazon Reviews and Editorial Reviews
Apr 23, 2021
Sales Tips for Children's Book Authors
Apr 15, 2021
Minisode: Costco gets into the Audiobook Game
Apr 09, 2021
A Guide to Finding the Best Publisher for Your Book
Apr 01, 2021
Minisode: Why Non-Fiction Authors Must Be Experts to Succeed
Mar 26, 2021
Minisode: Dealing with Bad Reviews
Mar 26, 2021
Changes to Amazon that Affect Your Search and Keyword Choices
Mar 18, 2021
Minisode: Be Careful When Tethering Your Book to a News Story or Popular Culture
Mar 12, 2021
Minisode: Writing Books in Different Genres
Mar 12, 2021
How to Create and Maintain a Successful Newsletter
Mar 04, 2021
Minisode: Smart Pricing for Discount eBook Promotions
Feb 26, 2021
Getting Reviews is More Complex Than You Think
Feb 18, 2021
Minisode: Why You Should (still) Pitch your Local Library During a Pandemic
Feb 12, 2021
This Is the Biggest Mistake Authors Make
Feb 04, 2021
Creative Ways to Promote Your Book in 2021
Dec 31, 2020
Minisode: An Update on Amazon Book Categories
Dec 25, 2020
How the Pandemic has Changed Book Marketing
Dec 17, 2020
Minisode: An Update on Amazon Reviews
Dec 11, 2020
Sell More Books with the Right Amazon Categories
Dec 03, 2020
Minisode: Using Little Free Libraries for Local Promotion
Nov 27, 2020
Why You're Wasting Money on Amazon Ads
Nov 19, 2020
Minisode: Virtual School Readings for Local Promotion
Nov 13, 2020
Amazon's Secret Relevancy Score
Nov 05, 2020
Minisode: The Surprising Thing That's Killing Your Book Sales
Oct 30, 2020
Minisode: Are You Really Ready to Publish
Oct 23, 2020
Creative Ways to Use Video in Your Book Promotion
Oct 22, 2020
Minisode: Is Your Book Title a Slam Dunk or a Sinking Ship
Oct 16, 2020
Minisode: The Unexpected Details that Drive Book Sales
Oct 09, 2020
Selling More Books for the Holiday Season
Oct 08, 2020
Minisode: Avoiding the Buzzword Trap
Oct 02, 2020
Minisode: Will Your Book Fit into Santa's Bag
Sep 25, 2020
Get Your Book into Gift Guides
Sep 24, 2020
Minisode: How Images Can Improve Your Website
Sep 18, 2020
Minisode: Why your Social Media is Failing
Sep 11, 2020
How to Run a Kick A** eBook Promotion
Sep 10, 2020
Minisode: Why Collaboration is the Future of Author Marketing
Sep 04, 2020
Minisode: A Quick Tip to Improve Your Author Newsletter
Aug 28, 2020
Creative Ways to Use BookBub
Aug 27, 2020
Minisode: Some Quick Goodreads Tips
Aug 21, 2020
Minisode: A Quick Way to Improve Your Amazon Ads
Aug 14, 2020
Profile, Fan Page, or Group - What to Do on Facebook
Aug 13, 2020
Blog Tours and Book Sales
Jul 30, 2020
The Best Book Marketing Ideas for Book Marketing During a Pandemic
Jul 23, 2020
How to Network with Bookstagrammers
Jul 16, 2020
Promoting an Older Book the Smart Way
Jul 02, 2020
The Timing of Your Book Launch
Jun 18, 2020
Pitching Yourself to Local Media and Trade Media
Jun 04, 2020
The Secrets to Getting More Media for Your Book - Part 2
May 21, 2020
The Secrets to Getting More Media for Your Book - Part 1
May 14, 2020
Get More Blogger Reviews for Your Book - Part 2
May 07, 2020
Get More Blogger Reviews for Your Book - Part 1
Apr 30, 2020
Maximizing Goodreads - Part 3
Apr 23, 2020
Maximizing Goodreads - Part 2
Apr 16, 2020
Maximizing Goodreads - Part 1
Apr 07, 2020
Newsjacking Covid-19 for Your Book Promotion
Mar 22, 2020
Optimizing Your Amazon Book Page
Mar 05, 2020
Quick Ways to Get More Readers for Your Book
Mar 05, 2020
The Secret to Selling More Books Consistently
Feb 27, 2020
Selling Your First 10,000 Books
Feb 20, 2020