We Earn Media
By Britt Klontz & Jackie Lambert
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Image by Britt Klontz & Jackie Lambert
Category: Marketing
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Episodes: 82
Description
How does one “earn” media coverage? What makes a story “compelling enough" for a reporter to cover it? Through thoughtful conversations with the journalists themselves, Britt and Jackie leave no stone unturned in their humble quest to make pitching less daunting and more….human!
| Episode | Date |
|---|---|
|
Think Like a Newsroom: PR Lessons from the Sports World with Matt Swenson
|
Feb 04, 2025 |
|
Dan Berthiaume of Chain Store Age Breaks Down How to Pitch Exclusive Q&As
|
Jan 21, 2025 |
|
How Cassandra Brooklyn Picks Products to Feature in Top Publications
|
Jan 14, 2025 |
|
79: Pitch a Holiday Shopping Roundup with Heather Taylor (GoBankingRates)
|
May 21, 2024 |
|
78: Pitch a Captivating Story for a Local Audience with Checkey Beckford (NBC 4 NY)
|
May 14, 2024 |
|
77: Make Your Expert “Front and Center” with Brittany Sykes (Publicist)
|
May 07, 2024 |
|
76: Pitch an Alcohol Brand with Amanda Schuster and Kara Newman
|
Apr 30, 2024 |
|
75: Pitch A Contributed Article with Luz Corona (ADWEEK)
|
Apr 23, 2024 |
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74: Media Training 101 with Joni Sweet
|
Apr 16, 2024 |
|
73: How Publicists Can Become Indispensable with Tamara Sykes
|
Apr 09, 2024 |
|
72: What Publicists Can Learn From SEO's with Vince Nero
|
Apr 02, 2024 |
|
71: Build a Moat Using Content-Led PR with Hannah Smith
|
Mar 26, 2024 |
|
70: Explore Your Mental Health with Dr. Anne Welsh
|
Mar 19, 2024 |
|
69: Pitch a Timely AI Story with Ian Krietzberg (The Street)
|
Mar 12, 2024 |
|
68: Write a Long Pitch with Daniela Molina (InvestigateTV)
|
Mar 05, 2024 |
|
Spring 2024 Season Teaser
|
Jan 25, 2024 |
|
67: Make People’s Lives Better with Diana Kelly Levey
|
Aug 21, 2023 |
|
66: Answer a #Journorequest with Taneia Surles, MPH (Freelance Health Reporter)
|
Aug 07, 2023 |
|
65: Land a Long Feature in WSJ with Kelsey Ogletree
|
Jul 24, 2023 |
|
64: Leverage TikTok Trends with Frances Solá-Santiago (Refinery 29)
|
Jul 10, 2023 |
|
63: Pitch a Trade Publication with Greg Sleter (Store Brands/Ensemble IQ)
|
Jun 26, 2023 |
|
62: Master Nuance with Olivia Morley (Adweek)
|
Jun 12, 2023 |
|
61: Pitch an Education Reporter with Cole Douglas Claybourn
|
May 15, 2023 |
|
60: Send a Product Pitch with Joni Sweet
|
May 02, 2023 |
|
59: Pivot Your Story Angle with Cloey Callahan
|
Apr 18, 2023 |
|
58: Pitch a Travel Story with Katie Lockhart
|
Mar 27, 2023 |
|
57: Pitch Your Startup with Samantha Stokes
|
Mar 08, 2023 |
|
56: Pitch an Exclusive Article Series with Liz Shannon Miller
|
Feb 22, 2023 |
|
55: Ideate Shareable Campaigns with Iona Townsley
|
Feb 08, 2023 |
|
54: Write Better Subject Lines With Surena Chande
|
Jan 24, 2023 |
|
53: Refine Your Best Practices with Elizabeth O'Brien
|
Jan 10, 2023 |
|
52: Negotiate a Higher Pay Rate with Jen Berson
|
Dec 06, 2022 |
|
51: Learn the Psychology of Persuasion with Domenica D'Ottavio
|
Nov 22, 2022 |
|
50: Dial in Your Story Assets with Dr. Carolyn Fortuna
|
Oct 25, 2022 |
|
49: Benchmark Campaign Performance with Hannah Smith
|
Oct 11, 2022 |
|
48: Refine Your HARO Skills with Casey Bond
|
Sep 27, 2022 |
|
47: Represent a High-Profile Expert with Nicole Morano
|
Sep 13, 2022 |
|
46: Make a Pitch Stand Out Amongst the Vast Creator Economy with Amanda Silberling
|
Mar 08, 2022 |
|
45: Craft Newsworthy Content with Amanda Milligan
|
Mar 01, 2022 |
|
44: Make a Story "Vogue-Ready" with Mekita Rivas
|
Feb 22, 2022 |
|
43: Pitch a Finance Publication with Catey Hill
|
Feb 15, 2022 |
|
42: Pitch a Local News Segment with Ken Molestina
|
Feb 08, 2022 |
|
41: Pitch a Startup Founder with Natasha Masarenhas
|
Feb 01, 2022 |
|
40: Analyze Real Pitches with Mia Taylor, Part 2
|
Jan 25, 2022 |
|
39: Analyze Real Pitches with Mia Taylor, Part 1
|
Jan 18, 2022 |
|
38: Pitch a Daily Newsletter with Neal Freyman
|
Jan 11, 2022 |
|
37: Sorry to the PR's Who Haven't Heard Back from Rachel Moss
|
Apr 27, 2021 |
|
36: Pick Up The Phone With James Crummel
|
Apr 20, 2021 |
|
35: Celebrate #BlackGirlMagic with L'Oreal Thompson Payton
|
Apr 13, 2021 |
|
34: Send a One-Sentence Pitch with Tercius Bufete
|
Apr 06, 2021 |
|
33: Deconstruct Data-Driven Content Ideas with Mark Johnstone
|
Mar 30, 2021 |
|
32: Make Virtual Events “Real Simple” with Randi Packard
|
Mar 23, 2021 |
|
31: Let's Go Meta with Nicole Schuman
|
Mar 16, 2021 |
|
30: Whip Up Sweet Rapport with Ni'Kesia Pannell
|
Mar 09, 2021 |
|
29: Explore Space Technology PR with Neel V. Patel
|
Mar 02, 2021 |
|
28: Earn Your MFA in Follow-Ups at WemU with Britt and Jackie
|
Feb 23, 2021 |
|
27: What Publicists Can Learn From Freelance Journalists with Hilary Weaver
|
Feb 16, 2021 |
|
26: Learn All About Clubhouse with Stephen Karaolis
|
Feb 09, 2021 |
|
25: Create Data-Driven Stories with Volodymyr Kupriyanov
|
Dec 01, 2020 |
|
24: Hunt Down A Good Story (& Beauty Trends!) With Mara Schiavocampo
|
Nov 24, 2020 |
|
23: Energize Your Digital Networking Skills with Taylor Kuykendall
|
Nov 17, 2020 |
|
20: Nobody is Writing About "Just You" with Lisa Rabasca Roepe
|
Oct 27, 2020 |
|
19: Learn Growth Marketing with Elaine Zelby
|
Oct 20, 2020 |
|
18: Intrigue, Exclusivity and Ease with Liz Stevens
|
Oct 13, 2020 |
|
17: The PR FYI with Gene Balk
|
Oct 06, 2020 |
|
16: 'And, But & Therefore' with Park Howell
|
Sep 29, 2020 |
|
15: "Professionalism. Always." with Trae Bodge
|
Sep 22, 2020 |
|
14: "Yeah, It Was About Peanut Butter" with Steve Dolinsky
|
Sep 15, 2020 |
|
13: Walk Through Fear with Shonali Burke
|
Sep 08, 2020 |
|
12: How to be a Helpful Human with Susan Johnston Taylor
|
Sep 01, 2020 |
|
11: The "Wall Street Journal" Marketing Problem with Rand Fishkin
|
Aug 25, 2020 |
|
10: Britt + Jackie's First Self-Reflection 'Sode
|
May 26, 2020 |
|
9: How Aira's PR Team Leans on Positivity During Covid-19
|
May 19, 2020 |
|
8: Michelle Rafter (Biz Reporter) On How PR's May Help With Her Covid-19 Reporting
|
May 11, 2020 |
|
7: Automated cars are good, but automated emails are bad!
|
May 05, 2020 |
|
6: Pitching in the Covid-19 Era, ft. Lisa Rowan (Lifehacker) & Frankie Rendon (SLH)
|
May 04, 2020 |
|
5: There's a good chance Miranda Marquit might trash your pitch
|
Apr 28, 2020 |
|
4: To Catch a Fake Financial Expert with Casey Bond of HuffPost
|
Apr 21, 2020 |
|
3: How to pitch the Smarter Living section of The New York Times
|
Apr 14, 2020 |
|
2: TechCrunch Editor at Large shares pitching tips for startups
|
Apr 07, 2020 |
|
1: An interview with Noah Manskar from NY Post
|
Mar 30, 2020 |
|
We Earn Media, Season 1 [Trailer]
|
Mar 24, 2020 |