eCommerce Badassery
By Jessica Totillo Coster
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Episodes: 377
Description
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business.
Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.
After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.
WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:
- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!
If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.
WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?
Check out Jessica’s courses and programs at eCommerceBadassery.com, including:
- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.
After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.
WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:
- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!
If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.
WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?
Check out Jessica’s courses and programs at eCommerceBadassery.com, including:
- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
| Episode | Date |
|---|---|
|
370. Badass Basics: Your eCommerce Navigation Menu
|
Mar 31, 2026 |
|
369. Badass Basics: Your eCommerce Home Page Set Up
|
Mar 24, 2026 |
|
368. Amazon Doubling Down on Shop Direct & Buy for Me Programs - What You Need to Know
|
Mar 17, 2026 |
|
367. 5 Marketing Lessons from the Staples Baddie
|
Mar 10, 2026 |
|
366. eCommerce Updates You Need to Know
|
Mar 03, 2026 |
|
365. Replay: The Revenue Hiding in the Back-end of Your Business
|
Feb 24, 2026 |
|
364. Stop Optimizing for Pennies When You're Losing Dollars: The Real Cost of Cheap Solutions
|
Feb 17, 2026 |
|
363. Replay: Stop Selling Products, Start Selling This
|
Feb 10, 2026 |
|
362. If Your Flows Aren’t Converting, This Might Be Why
|
Feb 03, 2026 |
|
361. What's a Good AOV? How to Set Realistic Goals + Smart Free Shipping Thresholds
|
Jan 27, 2026 |
|
360. Klaviyo Platform Updates | January 2026
|
Jan 20, 2026 |
|
359. The 4 Business Decisions that Will Make or Break Your eCommerce Store this Year
|
Jan 13, 2026 |
|
358. Survey Says: What eCommerce Businesses Should Focus on in 2026
|
Jan 06, 2026 |
|
357. Shopify Editions: Winter 2026 Platform Updates
|
Dec 16, 2025 |
|
356. Auditing Your Email Marketing Strategy + Results
|
Dec 09, 2025 |
|
355. How to Maximize Your eCommerce Sales in December
|
Dec 02, 2025 |
|
Happy Thanksgiving + Badassery Blitz Sneak Peek
|
Nov 25, 2025 |
|
354. Are You Wasting Your Time? Not Everything Deserves Your Energy
|
Nov 18, 2025 |
|
353. Canva's New HTML Email Designer: Everything You Need to Know
|
Nov 11, 2025 |
|
352. 5 Mistakes to Avoid in Your eCommerce Holiday Marketing
|
Nov 04, 2025 |
|
BONUS: Product-Based Biz Pulse Check
|
Oct 28, 2025 |
|
351. Should You Update Your eCommerce Email Automations for BFCM?
|
Oct 21, 2025 |
|
350. Must-Have eCommerce Email Segments for Q4
|
Oct 14, 2025 |
|
349. How to Keep the Holiday Shopping Momentum after BFCM
|
Oct 07, 2025 |
|
348. Klaviyo's Customer Hub: Love it or Leave it?
|
Sep 30, 2025 |
|
347. 3 Things You Can Skip These in Q4 in Your eCommerce Business
|
Sep 23, 2025 |
|
346. Q4 Website Prep: 6 Items for Your To-Do List (Replay)
|
Sep 16, 2025 |
|
345. Listener Q&A: Sales, Sanity and Strategy for Q4
|
Sep 09, 2025 |
|
344. Your Q4 Content Strategy: How to Create Holiday Content That Sells
|
Sep 02, 2025 |
|
343. This Is the Secret Sauce to Holiday Sales
|
Aug 26, 2025 |
|
342. These eCommerce Website Mistakes are Costing You
|
Aug 19, 2025 |
|
341. 4 Easy Ways to Get More Subscribers from the Customers You Already Have
|
Aug 12, 2025 |
|
340. Speed Up the Sale: Smart Ways to Covert Your eCommerce Customer Faster
|
Aug 05, 2025 |
|
339. eCommerce Fall Sales Prep: The Foreplay Before Q4
|
Jul 29, 2025 |
|
338. How One Founder Stopped Letting Debt Steal Her Profit
|
Jul 22, 2025 |
|
337. Need Fresh Marketing Ideas? Here’s Where I’m Finding Them
|
Jul 15, 2025 |
|
336. U.S. Policy Changes: What Global Sellers and Self-Employed Businesses Need to Know
|
Jul 08, 2025 |
|
335. Is AI the Future of Marketing? Winning Customer Trust in the Age of Automation
|
Jul 01, 2025 |
|
334. Should You Run a Prime Day Sale? Let's Talk About it!
|
Jun 24, 2025 |
|
333. What I Learned Selling D*ldos on the Internet
|
Jun 17, 2025 |
|
332. More Revenue Streams, More Problems? Strategic vs. Reactive Expansion
|
Jun 10, 2025 |
|
331. Mid-Year Check-in: Are You on Track to Hit Your Goals?
|
Jun 02, 2025 |
|
330. Shopify Updates: Summer 2025
|
May 27, 2025 |
|
329. Build Your eCommerce Email List Growth Strategy
|
May 20, 2025 |
|
328. Your Products in ChatGPT? Here’s How Small Brands Are Already Showing Up
|
May 13, 2025 |
|
327. Stop Overthinking Your Emails (Because You’re Drowning in Advice)
|
May 06, 2025 |
|
326. 76% of Consumers Think Online Shopping is BORING. Here's How YOU can Stand Out
|
Apr 29, 2025 |
|
325. The Goldmine You're Sitting On: How Zero Party Data Can Transform Your eCommerce Strategy
|
Apr 22, 2025 |
|
324. The CEO Skill You Forgot You Had & How to Get it Back
|
Apr 15, 2025 |
|
323. How to Protect Your eCommerce Business From Trump’s New Tariffs
|
Apr 08, 2025 |
|
322. Fix This One Thing to Make Everything Else in Your Marketing Work Better
|
Apr 01, 2025 |
|
321. High-Impact Low Effort Tweaks to Improve Your eCommerce Conversion
|
Mar 25, 2025 |
|
320. 3 Easy Tweaks to Keep Your Marketing Message Fresh & Effective
|
Mar 18, 2025 |
|
319. The Hidden Gaps in Your Marketing Strategy (And How to Fix Them)
|
Mar 11, 2025 |
|
318. You Don’t Get What You Don’t Ask For: How to Get More Sales, Support & Success in Business
|
Mar 04, 2025 |
|
317. Why You Never Finish Your To-Do List (And How to Fix It)
|
Feb 25, 2025 |
|
316. Replay: Create a Multi-Touch Marketing Campaign for Your eCommerce Business
|
Feb 18, 2025 |
|
315. Should You Run Meta Ads in 2025? | For eCommerce Business Owners
|
Feb 11, 2025 |
|
314. Navigating 2025: What Product-Based Business Owners Need to Know
|
Feb 04, 2025 |
|
313. Your Quarterly Planning Blueprint: Do Less to Achieve More
|
Jan 28, 2025 |
|
312. Leveraging Data for Focus & Growth in Your Product-Based Business
|
Jan 21, 2025 |
|
The CASH Method: Your Framework for eCommerce Growth
|
Jan 14, 2025 |
|
310. Kickstart 2025: Setting Your Strategic Vision for the Year Ahead
|
Jan 07, 2025 |
|
Happy Holidays & Get a Jumpstart on Planning for the New Year!
|
Dec 24, 2024 |
|
309. Shopify Platform Updates: Winter 2025
|
Dec 17, 2024 |
|
308. Must-Measure Metrics for Your eCommerce Business
|
Dec 10, 2024 |
|
307. Stop Procrastinating: 10 High-Impact Projects to Boost Your eCommerce Growth
|
Dec 03, 2024 |
|
Happy Thanksgiving & Get a Blitz Sneak Peek!
|
Nov 26, 2024 |
|
306. How I’m Leveraging AI—and Helping My Students Do the Same for Their eCommerce Businesses
|
Nov 19, 2024 |
|
305. How the Election Results Might Affect Product-Based Business Owners
|
Nov 12, 2024 |
|
304. What eCommerce Business Owners Need to Do in Q4
|
Nov 05, 2024 |
|
303. Replay: How to Bring Q4 Shoppers Back in the New Year
|
Oct 29, 2024 |
|
302. How to Leverage SMS to Amplify Your Q4 eCommerce Sales
|
Oct 22, 2024 |
|
301. How to Make Your Q4 Emails Stand Out in the Inbox
|
Oct 15, 2024 |
|
300. Holiday 2024 eCommerce Shopping Trends
|
Oct 08, 2024 |
|
299. Will Hurricane Helene Affect the 2024 Holiday Shopping Season
|
Oct 01, 2024 |
|
298. How to Use Scarcity & Urgency in Your Holiday Marketing
|
Sep 24, 2024 |
|
297. Collaboration Ideas for Product-Based Businesses
|
Sep 17, 2024 |
|
296. How to Simplify Your Q4 Marketing Strategy Without Sacrificing Success
|
Sep 10, 2024 |
|
295. eCommerce Website Updates for the Holiday Season
|
Sep 03, 2024 |
|
294. How to Increase the Conversion of Your Best Seller This Holiday Season
|
Aug 27, 2024 |
|
293. Replay: How to Plan a Q4 eCommerce Marketing Strategy
|
Aug 20, 2024 |
|
292. Why Your Emails Aren't Converting As Well As They Could
|
Aug 13, 2024 |
|
291. Will the Election Affect Holiday Retail Sales?
|
Aug 06, 2024 |
|
290. The State of the Product Industry & What You Should Be Focusing on with Katie Hunt
|
Jul 30, 2024 |
|
289. How to Optimize Your Internet Presence for eCommerce and Brick & Mortar Stores
|
Jul 23, 2024 |
|
288. 2024 eCommerce Trends or the Tried & True Strategies that Never Go Out of Style?
|
Jul 16, 2024 |
|
287. What Dexter Morgan Can Teach Us About Business
|
Jul 09, 2024 |
|
286. Shopify Platform Updates: Summer 2024
|
Jul 02, 2024 |
|
285. How to Optimize Your Email List Growth Strategy
|
Jun 25, 2024 |
|
284. 10 Mistakes You Might be Making in Your eCommerce Business
|
Jun 18, 2024 |
|
283. Why People Aren't Buying: Is it Your Product or Your Marketing?
|
Jun 11, 2024 |
|
282. Conversion Rate Optimization: Putting Your Customer Journey First to Increase Sales with Chase Clymer
|
Jun 04, 2024 |
|
281.Surviving the Summer as an Entrepreneur: Capitalize on the Slow Selling Season
|
May 28, 2024 |
|
280. Surviving the Summer as an Entrepreneur - How to Set Yourself Up For Success
|
May 21, 2024 |
|
279. Underrated Marketing Strategies You Should Try in Your eCommerce Business
|
May 14, 2024 |
|
278. Big Changes to Instagram in 2024 & What it Means for You
|
May 07, 2024 |
|
277. Is the Newsletter Making a Comeback & Should Try One in Your eCommerce Business?
|
Apr 30, 2024 |
|
276. Do Your Repeat Customers Need More Sparkle to Keep Buying?
|
Apr 23, 2024 |
|
275. How to Increase Your eCommerce Average Order Value
|
Apr 16, 2024 |
|
274. Setting Profit Goals with Ciara Stockeland
|
Apr 09, 2024 |
|
273. Sales Down in Your Product-Based Business? Here's What You Can Do About it
|
Apr 02, 2024 |
|
272. What You Need to Know About Meta Ads in 2024 with Anna Shipley
|
Mar 26, 2024 |
|
271. The Misconception About Business that Might be Holding You Back
|
Mar 19, 2024 |
|
270. How to Think Like a Buyer with Kristin Fisher
|
Mar 12, 2024 |
|
269. Announcement: Big Changes Behind the Scenes
|
Mar 05, 2024 |
|
268. Constantly in a State of Overwhelm? Try This
|
Feb 27, 2024 |
|
267. How to Better Communicate with & Convert Your Customers
|
Feb 20, 2024 |
|
266. REPLAY Stop Marketing all your Products and Do this Instead
|
Feb 13, 2024 |
|
265. Shopify Platform Updates: Winter 2024
|
Feb 06, 2024 |
|
264. Behind the Curtain: Big Wins & Lessons from eCommerce Business Owners
|
Jan 30, 2024 |
|
263. How to Clean Your Email Marketing List
|
Jan 23, 2024 |
|
262. Auditing Your eCommerce Tech Stack
|
Jan 16, 2024 |
|
261. Are You Doing Too Many Things?: Year End Review for eCommerce Businesses
|
Jan 09, 2024 |
|
260. Utilizing Customer Feedback: Year End Review for eCommerce Businesses
|
Jan 02, 2024 |
|
259. Your Email Audit & Review: Year End Review for eCommerce Businesses
|
Dec 19, 2023 |
|
258. What Metrics Matter: Year End Review for eCommerce Businesses
|
Dec 14, 2023 |
|
Note From Jessica
|
Dec 12, 2023 |
|
257. 6 Ways to Make More Sales Before the End of the Year
|
Dec 05, 2023 |
|
256. How to Market Your Product-Based Business in 2024 with Katie Hunt
|
Nov 28, 2023 |
|
255. Why Big Teams & Big Revenue Don’t Equal Big Profit with Ellie Lum of Klum House
|
Nov 21, 2023 |
|
BONUS: Badassery Blitz 5 Days of Deals | Dec 4-8
|
Nov 20, 2023 |
|
254. The Power of Community, Focus, and Releasing Expectations as a Creative with Jessi McNeal of The Cheery Pet
|
Nov 16, 2023 |
|
253. Going Where the Money is & Using That to Fuel Your Business Growth with Sanjana Sharma of Lucy Kitty Jewelry
|
Nov 14, 2023 |
|
252. The Power of the Pivot & Trusting Your Gut Instincts with Vanessa of Taylor Made Polish
|
Nov 09, 2023 |
|
251. How Unexpected Connections Drive Her Business Growth with Diana Mendoza of Never Alone Candles
|
Nov 07, 2023 |
|
250: 383% eCommerce Growth & Building a Badass Team with Larissa Loden
|
Nov 02, 2023 |
|
248. Lounge Lessons: How to Set Financial Goals in Your eCommerce Business
|
Oct 24, 2023 |
|
247. Lounge Lessons: Perception is Reality - How Your Product Positioning Drives Consumer Behavior
|
Oct 17, 2023 |
|
246. Lounge Lessons: Why Recessions Aren’t as Scary as They Sound
|
Oct 10, 2023 |
|
245. Lounge Lessons: How to Increase My Sales Year Round
|
Oct 03, 2023 |
|
244. 5 Mistakes to Avoid this Holiday Season in Your eCommerce Business
|
Sep 26, 2023 |
|
243. A Must for Every eCommerce Business Owner That Wants Success
|
Sep 18, 2023 |
|
242. What if I Don’t Want to Run a Black Friday Promotion?
|
Sep 12, 2023 |
|
241. What I Would Do in Q4 if I Were an eCommerce CEO
|
Sep 05, 2023 |
|
240. iOS17 & Cookies: Tech Changes that Will Affect Your Marketing
|
Aug 29, 2023 |
|
239. REPLAY: Optimize Your Website Search to Improve Customer Experience
|
Aug 22, 2023 |
|
238. The Struggle is Real & What You Can Do About It
|
Aug 15, 2023 |
|
237. Using TikTok Trends for Your Product-Based Business with Wave Wyld
|
Aug 08, 2023 |
|
236. Shopify Platform Updates: Summer 2023
|
Aug 01, 2023 |
|
235. Replay: How to Run a Promotion or Product Launch in Your eCommerce Business
|
Jul 25, 2023 |
|
234. Turn Your Instagram Followers into Email Subscribers with PopSmash
|
Jul 18, 2023 |
|
233. A More Impactful Way to Connect with Customers & Increase Sales with Omar Zenhom
|
Jul 11, 2023 |
|
232. Replay: Your Burning Questions & My Best Advice
|
Jul 04, 2023 |
|
231. Investing & Managing Margins in Your eCommerce Business
|
Jun 27, 2023 |
|
230. Creating a Passive Income Stream in Your Product-Based Biz with Monica Little
|
Jun 20, 2023 |
|
229. Becoming an Inventory & Finance Genius with Ciara Stockeland
|
Jun 13, 2023 |
|
228. How to Prep Your Business for Sale & Get Top Dollar with Christine McDannell of the Magnolia Firm
|
Jun 06, 2023 |
|
227. How to Optimize the Thank You Page: Your Secret Conversion Weapon
|
May 30, 2023 |
|
226. An Untapped Online Marketing for Product-Based Businesses
|
May 23, 2023 |
|
225. Why FOCUS is the Key to Success in Your eCommerce Business
|
May 16, 2023 |
|
224. Why It’s Okay to Ignore Conventional Wisdom in Your Biz
|
May 09, 2023 |
|
223. [BIZ BITE] PSA: Protect Your Cashflow from Internet Hackers
|
May 04, 2023 |
|
222. Making the Most of Your Current Visibility Instead of Fighting the Algorithm
|
May 02, 2023 |
|
221. [BIZ BITE] How to Figure Out Who to Hire in Your eCommerce Business
|
Apr 27, 2023 |
|
220. How to Get in Front of 200k eCommerce Shoppers Who Love to Support Small Businesses
|
Apr 25, 2023 |
|
219. [BIZ BITE] How to Balance Social Media Content for Online and Brick & Mortar
|
Apr 20, 2023 |
|
218. How to Create a Personalized Customer Experience with Zero & First-Party Data
|
Apr 18, 2023 |
|
217. [BIZ BITE] How to Create Great Copy to Sell Your Products
|
Apr 13, 2023 |
|
216. 3 Lies You’ve Been Told About Marketing Your eCommerce Business
|
Apr 11, 2023 |
|
215. [BIZ BITE] A Permission Slip for eCommerce.Business Owners
|
Apr 06, 2023 |
|
214. Replay: 15 Ways to Spring Clean Your eCommerce Business
|
Apr 04, 2023 |
|
213. [BIZ BITE] What Should I Be Working on in Q2?
|
Mar 30, 2023 |
|
212. A New Way to Think About Subscription eCommerce with Ben Fisher of Rodeo
|
Mar 28, 2023 |
|
211. Replay: How to Get PR Coverage for Your Product-Based Business with Nora Wolf
|
Mar 21, 2023 |
|
210. [BIZ BITE] How Do I Know if My SEO Efforts are Working?
|
Mar 16, 2023 |
|
209. What Snoop Dogg Can Teach Us About Business & Marketing
|
Mar 14, 2023 |
|
208. [BIZ BITE] Google Analytics 4 for Shopify is Now Available
|
Mar 09, 2023 |
|
207. How to Increase Customer Lifetime Value & Reduce Churn in Your eCommerce Business with ignitePOST
|
Mar 07, 2023 |
|
206. [BIZ BITE] How Often Should You Post on TikTok?
|
Mar 02, 2023 |
|
205. AI Content Generators: What Are They & How to Use Them Properly
|
Feb 28, 2023 |
|
204. [BIZ BITE] Should I Remove Seasonal Products From My eCommerce Website?
|
Feb 23, 2023 |
|
203. CEO Stories: 4 Lessons to Grow Your eCommerce Business
|
Feb 21, 2023 |
|
202. [BIZ BITE] What’s the Best Social Media Scheduling App
|
Feb 16, 2023 |
|
201. One-Page Checkout is Coming to Shopify + Other Updates You’ll Want to Hear
|
Feb 14, 2023 |
|
200. [BIZ BITE] Does Shopify Automatically Optimize My Images?
|
Feb 09, 2023 |
|
199. Shift This in Your eCommerce Marketing Strategy for Better Results
|
Feb 07, 2023 |
|
198. [BIZ BITE] How can I Split Test Offers on My Klaviyo Pop-Up
|
Feb 02, 2023 |
|
197. What to Do When Business Feels Hard, You Feel Stuck, or You’re in a Rut?
|
Jan 31, 2023 |
|
BONUS: The Lounge Price Isn’t Going Up - Here’s Why I Changed My Mind
|
Jan 30, 2023 |
|
196. [BIZ BITE] Should I Be Concerned About TikTok & My Privacy?
|
Jan 26, 2023 |
|
195. 12+ Things to Automate in Your eCommerce Business
|
Jan 24, 2023 |
|
194. [BIZ BITE] What Should I Use as a Post-Purchase Upsell
|
Jan 19, 2023 |
|
193. How to Create a Cohesive Omni-Channel Marketing Campaign for Your eCommerce Business
|
Jan 17, 2023 |
|
192. [BIZ BITE] How Can I Grow My Business if I Don’t Have Money to Invest
|
Jan 12, 2023 |
|
191. How to Decide What to Do Next in Your eCommerce Business
|
Jan 10, 2023 |
|
190. [BIZ BITE] How Should I Analyze & Strategize My Marketing if I Have Multiple Sales Channels?
|
Jan 05, 2023 |
|
189. 7 Characteristics of 7-Figure Business Owners
|
Jan 03, 2023 |
|
188. Replay: How to Create a Sustainable Social Media Strategy That isn’t at the Mercy of the Algorithm
|
Dec 27, 2022 |
|
187. Replay: How to Create eCommerce Product Pages that Convert with Reese Spykerman
|
Dec 20, 2022 |
|
186. Replay: How to Continually Optimize Your Marketing for Business Growth with Megan Tellez
|
Dec 13, 2022 |
|
185. Replay: How to Convert First-Time Website Visitors
|
Dec 06, 2022 |
|
184.What to Expect from eCommerce Badassery in 2023
|
Nov 29, 2022 |
|
183. How to Convert First-Time Buyers Before the End of the Year
|
Nov 22, 2022 |
|
182. [BIZ BITE] Are eCommerce Businesses Still Growing in 2022 or Are They Seeing a Dip in Sales?
|
Nov 17, 2022 |
|
181. eCommerce Trends 2023: How to Stay Relevant & Compete in the Online Space
|
Nov 15, 2022 |
|
180. [BIZ BITE] How to Keep the Momentum after BFCM Weekend
|
Nov 11, 2022 |
|
179. How to Capitalize on Your Increased Traffic this Holiday Season
|
Nov 08, 2022 |
|
178. [BIZ BITE] Do Customers Care about Sustainability + Charitable Donations?
|
Nov 03, 2022 |
|
177. What to Focus on Right Now to Finalize Your Q4 Strategy
|
Nov 01, 2022 |
|
176. [BIZ BITE] Should I Update My Automations to Match my Black Friday Promotions
|
Oct 27, 2022 |
|
175. How to Optimize the Site Search on Your eCommerce Website
|
Oct 25, 2022 |
|
174. [BIZ BITE] Do Hashtags Still Work on Instagram & How Many Should I Use?
|
Oct 20, 2022 |
|
173. 5 Tips to Increase Your eCommerce Email Marketing Conversion
|
Oct 18, 2022 |
|
172 [BIZ BITE] Does Paying for Ads Increase My Organic Reach on Instagram?
|
Oct 13, 2022 |
|
171. How to Bring Your Q4 Customers Back in the New Year
|
Oct 11, 2022 |
|
170. [BIZ BITE] Reminder: It’s Your Business and You Get to Run it Your Way
|
Oct 06, 2022 |
|
169. How to Get Your eCommerce Homepage Holiday Ready
|
Oct 04, 2022 |
|
168. [BIZ BITE] Etsy & Amazon Sellers: How to Use Email to Grow Your Sales
|
Sep 29, 2022 |
|
167. Replay: How to Improve Your Email Marketing + Increase Your Revenue
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Sep 27, 2022 |
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166. [BIZ BITE] Afraid of Being Salesy? Listen to this!
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Sep 22, 2022 |
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165. What Does Shopify’s Investment Mean for Klaviyo + Other Cool Updates
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Sep 20, 2022 |
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164. [BIZ BITE] How Often Should I Use the at Everyone Tag in my Facebook Group
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Sep 15, 2022 |
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163. Replay: What to Send to Your Email List to Warm Them Up for Holiday
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Sep 13, 2022 |
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ALERT: I’m Being Impersonated on Instagram
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Sep 10, 2022 |
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162. [BIZ BITE] What Promos Should I Run for Black Friday in my eCommerce Business?
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Sep 08, 2022 |
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161. How to Calculate Traffic Needs + Ad Spend for Q4
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Sep 06, 2022 |
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160. [BIZ BITE] How to Deal with Conflicting Advice from Experts
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Sep 01, 2022 |
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158. [BIZ BITE] How to Collect Email Addresses at In-Person Events
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Aug 25, 2022 |
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157. How to Create a Black Friday Email Marketing Strategy
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Aug 23, 2022 |
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156. [BIZ BITE] Can I Exclude Items from Shopify Discounts?
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Aug 18, 2022 |
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155. Q4 Marketing Ideas for Your eCommerce Business
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Aug 16, 2022 |
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154. [BIZ BITE] Important Update for Shopify + Klaviyo Users
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Aug 11, 2022 |
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153. Get Your eCommerce Business Q4 Ready: Foundational Must-Haves for Success
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Aug 09, 2022 |
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152. [BIZ BITE] What Should I Do if My Product Launch Fails
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Aug 04, 2022 |
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151. Improve Retention and Increase Customer Lifetime Value Using Machine Learning with Shanif Dhanani
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Aug 02, 2022 |
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150.[BIZ BITE] How to Find Influencers for Your eCommerce Brand
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Jul 28, 2022 |
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149. Increase Your Email Conversion with Klaviyo Dynamic Content
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Jul 26, 2022 |
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148. [BIZ BITE] Should I Bid on My Brand Name in Google Ads
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Jul 25, 2022 |
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147. How to Do Local Advertising for Your Brick + Mortar Retail Store or Boutique
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Jul 19, 2022 |
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146. [BIZ BITE] How to Strategically Use Pinned Posts on Instagram
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Jul 14, 2022 |
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145. Maximize Your Revenue + Your Cash Flow With Smart Inventory Management
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Jul 12, 2022 |
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144.[BIZ BITE] Do I Have to Charge Sales Tax in My eCommerce Business?
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Jul 07, 2022 |
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143. REPLAY: Make Money on Autopilot With These Must-Have Email Automations
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Jul 05, 2022 |
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142. [BIZ BITE] What Should I Do if Shopify Flags an Order as Fraud?
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Jun 30, 2022 |
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141. Klaviyo Updates Coming Soon: What You Need to Know
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Jun 28, 2022 |
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140. [BIZ BITE] The Key to Marketing Your Products
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Jun 23, 2022 |
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139. Google Analytics 4: What You Need to Know + When You Need to Worry About it
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Jun 21, 2022 |
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138. [BIZ BITE] How Much Should I Give Back in My eCommerce Rewards System
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Jun 16, 2022 |
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137. 10 Hacks to Make More Money in Your eCommerce Store
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Jun 14, 2022 |
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136. [BIZ BITE] How Long Should I Run a Sale or Promotion in My eCommerce Business?
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Jun 09, 2022 |
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135. Are Shopify Audiences the Way Around iOS14? What You Need to Know
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Jun 07, 2022 |
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134. [BIZ BITE] What’s the Ideal Delay Time for an Email Pop-Up Form
|
Jun 02, 2022 |
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133. Replay: A Simple Trick to Increase Your Conversion Rates
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May 31, 2022 |
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132. [BIZ BITE] How Do I Accommodate My eCommerce Customers if I’m on Vacation?
|
May 26, 2022 |
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131. How to Avoid Landing in the Spam Folder in Your Email Marketing
|
May 24, 2022 |
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130. [BIZ BITE] I Need to Grow My eCommerce Business, Where Should I Focus First?
|
May 19, 2022 |
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129. How to Optimize the Fulfillment Process in Your eCommerce Business
|
May 17, 2022 |
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128. [BIZ BITE] How Much Traffic Do I Need to My eCommerce Website
|
May 12, 2022 |
|
127. How to Sell Out the Next Product Launch in Your eCommerce Business
|
May 10, 2022 |
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126. [BIZ BITE] Why Don’t I Get a Lot of Traction When I Launch a New Product?
|
May 05, 2022 |
|
125. How to Protect Your Business in a Recession
|
May 03, 2022 |
|
124. [BIZ BITE] What is Preview Text for Email + Should I Be Using It?
|
Apr 28, 2022 |
|
123. Replay: How to Drive Traffic to Your eCommerce Store
|
Apr 26, 2022 |
|
122. [BIZ BITE] What’s a Good Email Signup Rate?
|
Apr 21, 2022 |
|
121. What I Learned About Business While Buying my First Home
|
Apr 19, 2022 |
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120. [BIZ BITE] What Email Metrics are Impacted by iOS15?
|
Apr 14, 2022 |
|
119. How to Use Podcasts to Promote Your eCommerce Business
|
Apr 12, 2022 |
|
118. [BIZ BITE] What is the Best Day & Time to Send Marketing Emails SLUG:
|
Apr 07, 2022 |
|
117. Replay: How to Spring Clean Your eCommerce Business
|
Apr 05, 2022 |
|
116. [BIZ BITE] What Do I Need to Know for My First Buyer Meeting with a Large Retailer?
|
Mar 31, 2022 |
|
115. What I Would Do if I Were the CEO of an eCommerce Business
|
Mar 29, 2022 |
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114. [BIZ BITE] How Do I Know Which Marketing Channels Are Driving My eCommerce Business?
|
Mar 24, 2022 |
|
113. How to Create Strategic Product Packaging That Sells Your Product Encourages Word of Mouth Advertising with Whitney Zimmermann
|
Mar 22, 2022 |
|
BONUS: Klaviyo Pricing Updates + Google Analytics Changes
|
Mar 17, 2022 |
|
112. [BIZ BITE] My eCommerce Conversion Rate Sucks! How Can I Figure Out What’s Wrong?
|
Mar 17, 2022 |
|
111. How Consumers Use Social Media to Make Buying Decisions + What it Means for eCommerce Brands
|
Mar 15, 2022 |
|
110. [BIZ BITE] Should I Use Giveaways to Grow My Email List?
|
Mar 10, 2022 |
|
109. How to Build Your Email List with Instagram DM Automation with Mike Yan of ManyChat
|
Mar 08, 2022 |
|
108. [BIZ BITE] How Can I Increase the Conversion on My Checkout Abandonment Emails?
|
Mar 03, 2022 |
|
107. The Power of Quizzes for eCommerce & Zero-Party Data with Gen Furukawa
|
Mar 01, 2022 |
|
106. [BIZ BITE] How Many Emails Should I Send During a Promotion or Sale in My eCommerce Business?
|
Feb 24, 2022 |
|
105. Public Relations for Product-Based Businesses with Nora Wolf
|
Feb 22, 2022 |
|
104. [BIZ BITE] How Many Emails Should I Send Per Week in My eCommerce Business?
|
Feb 17, 2022 |
|
103. What to Expect When Working With Content Creators + Tricks for Growing With Reels With Harley Jordan
|
Feb 15, 2022 |
|
102. [BIZ BITE] I Hate Pop-Up Forms, Do I Have to Use One on My eCommerce Website?
|
Feb 10, 2022 |
|
101. When to Refresh Your eCommerce Automated Emails
|
Feb 08, 2022 |
|
100. [BIZ BITE] Should I Switch to Shopify 2.0?
|
Feb 03, 2022 |
|
99. The Keys to Scaling Your eCommerce Business with Brian Burke
|
Feb 01, 2022 |
|
98. [BIZ BITE] What are the Best ShopifyThemes?
|
Jan 27, 2022 |
|
97. Must-Have Apps for Your Shopify Store
|
Jan 25, 2022 |
|
96. [BIZ BITE] Welcome to Our New Podcast Series: Quick eCommerce Q&A Sessions
|
Jan 20, 2022 |
|
95. Must-Have Tools for Your eCommerce Business
|
Jan 18, 2022 |
|
Official Trailer: eCommerce Badassery with Jessica Totillo Coster
|
Jan 17, 2022 |
|
94. Is THIS Holding You Back from Growing Your eCommerce Business?
|
Jan 11, 2022 |
|
93. All the Ways to Grow Your eCommerce Business in 2022
|
Jan 04, 2022 |
|
92. The Secret to Making Progress in Your Business: Everyone Needs This
|
Dec 28, 2021 |
|
90. eCommerce Business Owners: What They Wish They Knew Before They Started Their Business
|
Dec 14, 2021 |
|
89. What We Learned About eCommerce in 2021 + How to Win in 2022
|
Dec 07, 2021 |
|
88. Your Top Questions & My Best Advice
|
Nov 30, 2021 |
|
87. Replay: My Favorite Way to Track the Success of Your Latest Marketing Campaign or Promotion
|
Nov 23, 2021 |
|
86. 3 Pillars to Business Success - The Desired Brand Effect with Tracy Matthews
|
Nov 16, 2021 |
|
85. Why You Might Be Doing Social Media Wrong & How to Do it Right with Katie Wight
|
Nov 09, 2021 |
|
84. How to Find Influencers from Your Existing Customer Base with Gatsby
|
Nov 02, 2021 |
|
83. Replay: How to Ensure Smooth Operations this Holiday Season
|
Oct 26, 2021 |
|
82. 5 Subject Line Formulas & 5 Content Ideas to Use this Holiday Season in.Your eCommerce Business
|
Oct 19, 2021 |
|
81. Flodesk for eCommerce: Should You Use it & if Not How Can you Have Pretty Emails Too?
|
Oct 12, 2021 |
|
80. The Magic of Referral Marketing & How to Do it Right with Referral Candy
|
Oct 05, 2021 |
|
79. How to Grow & Warm Up Your Audience for the Holiday Season
|
Sep 28, 2021 |
|
78. How I Got Over My Fear of Live Video
|
Sep 21, 2021 |
|
77. What Most Entrepreneurs Have in Common, How to Calculate Your Growth, & More Lessons from the Invisible to Six Figures Retreat
|
Sep 14, 2021 |
|
76. Do You Sell on eBay? Why You Should Consider it For Your eCommerce Business
|
Sep 07, 2021 |
|
75. 7 Ways to Improve Your Email Marketing & Increase Your eCommerce Revenue
|
Aug 31, 2021 |
|
74. Replay: How to Promote Your eCommerce Business & Get More Sales for Q4
|
Aug 24, 2021 |
|
73. Replay: How to Prepare for a Smooth Holiday Season in Your eCommerce Business
|
Aug 17, 2021 |
|
72. Replay: How to Plan for Q4 in Your eCommerce Business
|
Aug 10, 2021 |
|
71. How to Create an eCommerce Product Page That Converts with Reese Spykerman
|
Aug 03, 2021 |
|
70. Biggest Lessons Learned From 6 and 7-Figure eCommerce Entrepreneurs
|
Jul 27, 2021 |
|
69. How to Create Content That Converts: The ROCKS Method
|
Jul 20, 2021 |
|
68. Must-Have Email Segments for eCommerce
|
Jul 13, 2021 |
|
67. Major Updates Coming to Shopify - Online Store 2.0 and What it Means for eCommerce Merchants
|
Jul 06, 2021 |
|
66. How to Do Affiliate Marketing for Your eCommerce Business
|
Jun 29, 2021 |
|
65. iOS15 is Hiding Email Open Rates. What this Means for Your eCommerce Business.
|
Jun 22, 2021 |
|
64. How to Create eCommerce Ad Creative that Gets Clicked
|
Jun 15, 2021 |
|
63. What to Do When Your eCommerce Business is Slow?
|
Jun 08, 2021 |
|
62. How iOS14 Will Affect Your Facebook Ads & What to Do About it
|
Jun 01, 2021 |
|
61. 3 Things I Learned About Customer Service from a 5-Star Vacation Resort
|
May 25, 2021 |
|
60. 10 Tips to Improve Your eCommerce Website & Instagram Profile
|
May 18, 2021 |
|
59. SEO: How to Get More Clicks on Your Organic Search Results
|
May 11, 2021 |
|
58. Utilizing Instagram for Your Product-Based Business with Sue B. Zimmerman
|
May 04, 2021 |
|
57. How to Do Influencer Marketing for eCommerce With Cody Wittick
|
Apr 27, 2021 |
|
56. How to Drive Traffic to Your eCommerce Store
|
Apr 20, 2021 |
|
55. The Best Content from the eCommerce Badassery Podcast So Far According to You! Anniversary Episode
|
Apr 13, 2021 |
|
54. Smashing Glass Ceilings & Growing Through Social with Megan Tellez of Glass Ladder & Co.
|
Apr 06, 2021 |
|
53. 15 Ways to Spring Clean Your eCommerce Business
|
Mar 30, 2021 |
|
52. Top 10 Mistakes You're Probably Making With Your Email Marketing
|
Mar 23, 2021 |
|
51. Getting Your Product On Store Shelves: How to Wholesale with Katie Hunt
|
Mar 16, 2021 |
|
50. An Advanced Strategy to Better Track Your Marketing Campaigns
|
Mar 09, 2021 |
|
49. Increase Your eCommerce Revenue with Cross-Sells & Upsells
|
Mar 02, 2021 |
|
48. Are You Focused on the WRONG Things in Your eCommerce Business?
|
Feb 23, 2021 |
|
47. From the Kitchen Floor to a 7-Figure B Corp Brand: How Kristi Soomer Built Encircled With No Fashion Experience
|
Feb 16, 2021 |
|
46. Are You Doing THIS With Your Email Marketing?
|
Feb 09, 2021 |
|
45. Should You Have a Blog for Your eCommerce Website?
|
Feb 02, 2021 |
|
44. How to Create an eCommerce Email Marketing Calendar
|
Jan 26, 2021 |
|
43. Email List Building for eCommerce
|
Jan 19, 2021 |
|
42. Understanding and Speaking to Your Ideal Customer in Your eCommerce Business
|
Jan 12, 2021 |
|
41. Setting & Accomplishing Goals Like an eCommerce Badass - Planning for 2021
|
Jan 05, 2021 |
|
40.Uncap Your Growth & Increase Your Product Sales with Maureen Mwangi
|
Dec 29, 2020 |
|
39. 5 Things to Start Doing in 2021 to Step into Your Role as CEO
|
Dec 22, 2020 |
|
38. If You're Not Doing This on a Yearly Basis, You'll Want to Start Now
|
Dec 15, 2020 |
|
37. Privacy, GDPR, CCPA, OH MY!
|
Dec 08, 2020 |
|
36. Are You Properly Charging Sales Tax in Your eCommerce Business?
|
Dec 01, 2020 |
|
35. My Personal Reflections on 2020 & What's Next for eCommerce Badassery
|
Nov 24, 2020 |
|
34. What We Learned About eCommerce in 2020 &.How to Win in 2021
|
Nov 17, 2020 |
|
33. Last Minute Holiday Prep: Marketing Focus + the Nitty Gritty
|
Nov 10, 2020 |
|
32. Product-Focused Email Ideas for Your eCommerce Business
|
Nov 03, 2020 |
|
31. Non-Salesy Email Ideas for Your Product-Based Business
|
Oct 27, 2020 |
|
30. High-Margin Digital Products for Product-Based Businesses
|
Oct 20, 2020 |
|
29. The Power of Facebook Groups for Product-Based Businesses
|
Oct 13, 2020 |
|
28. Q4 Smooth eCommerce Operations in Business and Life
|
Oct 06, 2020 |
|
27. Top 10 Mistakes & Misconceptions About eCommerce
|
Sep 29, 2020 |
|
26. 3 Things Entrepreneurs Should Do Every Day to Maximize Sales
|
Sep 22, 2020 |
|
25. Creating a Great Customer Experience and Building the Know, Like and Trust Factor
|
Sep 15, 2020 |
|
24. Holiday Planning Series: Promotion
|
Sep 08, 2020 |
|
23. Holiday Season Campaign Series: Preparation
|
Sep 01, 2020 |
|
22. Holiday Season Campaign Series: Planning
|
Aug 25, 2020 |
|
21. Entrepreneurship + Mental Health: Optimizing for the Life You Want
|
Aug 18, 2020 |
|
20. The Power of the Pre-Launch and How to Thrive in a Crowded Market
|
Aug 11, 2020 |
|
19. eCommerce Benchmarks to Gauge Your Success
|
Aug 04, 2020 |
|
18. SMS Marketing For eCommerce
|
Jul 28, 2020 |
|
17. All the Google Tools For eCommerce & What They're For
|
Jul 21, 2020 |
|
16. Customer Reviews: Everything You Need to Know About Collecting & Leveraging Social Proof
|
Jul 14, 2020 |
|
15. How to Get Repeat Purchases For Your eCommerce Store
|
Jul 07, 2020 |
|
14. How to Convince Customers to Buy From You Instead of Your Competition
|
Jun 30, 2020 |
|
13. How to Get Customers Closer to Making a Purchase + Grow Your Email List
|
Jun 23, 2020 |
|
12. How to Get More Awareness & Visibility For Your eCommerce Store
|
Jun 16, 2020 |
|
11. What's a Campaign Recap & Why You Need It
|
Jun 09, 2020 |
|
10. Acquisition vs. Retention: Which is More Important?
|
Jun 02, 2020 |
|
09. How to Get More Done in Less Time
|
May 26, 2020 |
|
08. Why You Can't Trust Consultants: Not Everyone Has Your Best Interest in Mind
|
May 19, 2020 |
|
07. The #1 Reason You Can't Afford to Pay Yourself
|
May 12, 2020 |
|
06. Why SEO Matters and How to Do it
|
May 05, 2020 |
|
05. How to Increase Conversion on Your Website
|
Apr 28, 2020 |
|
04. Quick Wins for eCommerce Success
|
Apr 21, 2020 |
|
03. Make Money on Autopilot With These Must Have Email Automations
|
Apr 14, 2020 |
|
02. How to Make Money With Email Marketing for eCommerce
|
Apr 14, 2020 |
|
01. Who Am I and What to Expect from the eCommerce Badassery Podcast
|
Apr 10, 2020 |