John Louizes talks about how to scale your business on this episode of the Learning from Smart People Podcast with Rob Oliver. John is the owner and proprietor of Zeno’s taffy and ice cream shop. It is the world’s most famous taffy. He has expanded from a single store with 3 employees to 9 stores with over 50 employees. A super interesting guy, you will enjoy this interview and learn from it.

Here are some of the main points as John Louizes and Rob Oliver talk about how to scale your business:

· Zeno’s is a family operated business that started in Daytona Beach in 1948
· Having a family run business creates interesting management power dynamics
· Fear is a powerful motivator
· Growth can be a powerful and enjoyable experience
· Lower profit margins from multiple locations can be more profitable than higher profit margins from a single location
· Different generations have different skill sets and visions
· Reactive decisions are generally not good for business
· Identify your constituency and serve them
· Put your website on everything!
· There is no saltwater in saltwater taffy
· Be as creative as possible within your marketplace

You can connect with John Louizes and Zeno’s Taffy through the links below. When you order from the website, be sure to use the code “smart20” to receive your 20% discount.

Website: https://worldsmostfamoustaffy.com/
Twitter: https://twitter.com/FamousTaffy
Facebook: https://www.facebook.com/famoustaffy/
Instagram: https://www.instagram.com/zenoscandy/
LinkedIn: https://www.linkedin.com/in/johnlouizes/

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Rob Kessler talks about how to find your niche in business on this episode of the Learning from Smart People Podcast with Rob Oliver. Kessler is the inventor of the Million Dollar Collar. In this episode, he talks about why he invented the collar and shares his entrepreneurial journey. As an entrepreneur, you will relate to some of his experiences and learn from others.

Here are some of the topics covered as Rob Oliver and Rob Kessler talk about how to find your niche in business:

· Necessity is the mother of invention. Kessler loves to wear a dress shirt but not a tie, how can you keep your shirt from crumbling if you don’t wear a tie?
· You can only go so far googling stuff, sometimes you need to consult a professional.
· Even though his Kickstarter did not get funded, he learned from the feedback
· Consumers will tell you what they want to buy, you just need to listen
· There’s a difference between feedback and criticism
· Don’t focus on problems, focus on solutions!
· Do tons of research on your concept
· Your patent can be a source of revenue
· Your passion is what will carry you through
· A great support network is invaluable
· You might need to take a partner whose strengths match your weaknesses
· The innovator and the implementer
· Never underestimate the power of good customer service
· Customer first, team second, company third
· Integrity is a huge part of life
· Part of integrity is putting out a super quality product
· You can harness the power of influencers
· Kessler thinks that NDAs can be fairly useless
· It’s hard to get investors when you just have a concept

You can learn more about Rob Kessler and Million Dollar Collar through the links below:

Website: http://MillionDollarCollar.com
Facebook: http://www.facebook.com/milliondollarcollar
Instagram: http://www.instagram.com/milliondollarcollar
LinkedIn: http://www.linkedin.com/in/robkessleriii

Thanks for listening to the Learning from Smart People Podcast!

Subscribe, leave a comment and follow us on social media:

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You can also use the "Contact" page on the "Learning from Smart People" website:

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You will learn how to become more strategic in your marketing from Drew Donaldson during this episode of the Learning from Smart People Podcast with Rob Oliver. Drew is a strategist, coach and consultant. His company, GroHaus, helps businesses become competent, strategic, and efficient in their marketing. He is also part of an organization that protects children from online threats. If you are looking for insights into how to improve your marketing, this is the episode for you.

Here are some of the topics covered as Rob Oliver interviews Drew Donaldson about how to become more strategic in your marketing:

· Rob gets some high praise about the name of the podcast
· Watching his parents who were small business owners, he saw the struggles of growing your business
· Being a problem fixer involves showing people what they are doing wrong (in a nice and kind way!)
· Being in a greenhouse doesn’t guarantee growth, there are many other variables to consider
· Nurturing a business in the same way you nurture a plant promotes growth
· It’s important to be prepared for the difficulties you know are coming
· The first step to success is “idea validation”
· Avoid some common mistakes when validating ideas
· The biggest influence in Drew’s business life was his mentor
· There are good “mind games” to play that will give you clarity
· There is a fine line between a dream crusher and a realist
· Lacking an open-minded attitude is one key to failure
· It pays to play the “What About…” Game
· Your ability to take criticism is directly related to your success
· All criticism is not equal!

You can learn more about Drew Donaldson and GroHaus through the links below:

Website: http://grohaus.org
Facebook: https://www.facebook.com/GroHausPA/
Instagram: https://www.instagram.com/gro.haus/
LinkedIn: https://www.linkedin.com/in/drewrdonaldson

Thanks for listening to the Learning from Smart People Podcast!

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You can also use the "Contact" page on the "Learning from Smart People" website:

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We hear about how to take care of yourself and the planet from Cathy Nesbitt on this episode of the Learning from Smart People Podcast with Rob Oliver. Cathy practices laughter yoga and is an expert in vermiculture. What is vermiculture? You will have to listen to the episode to find out! Cathy is an award-winning environmental innovator who encourages people to live a more sustainable life.

Here are some of the topics that Cathy Nesbitt and Rob Oliver covered in their discussion of how to take care of yourself and the planet:

· When Toronto closed their landfill, they had to start exporting their garbage to Michigan
· Cathy’s solution was to reduce the amount of garbage by composting, indoors no less!
· Composting is turning garbage into gold
· Fear is just the unknown…
· It utilizes the scraps from food preparation, not from plate scrapings
· Worms eat half of their weight in food scraps daily
· Her journey to entrepreneurship started by taking a business course
· The next step was a booth at fairs where she started educating the public
· Her business grew from being completely local to having a web presence and serving people internationally
· The key to staying positive was our introduction to laughter yoga
· Dopamine, oxytocin, serotonin, and endorphins are all released when we laugh, have you had your DOSE?
· Laughter yoga is a form of laughter exercise, like sit ups
· Laughter is a full body experience
· To take care of the planet you need to take care of yourself

You can learn more about Cathy Nesbitt and Cathy’s Composters through the links below:

Website: https://www.cathyscomposters.com/
Website: https://www.cathysclub.com/
Twitter: https://twitter.com/Squirm
Facebook: https://www.facebook.com/CathysCrawlyComposters
LinkedIn: https://www.linkedin.com/in/cathynesbitt/

Thanks for listening to the Learning from Smart People Podcast!

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Today’s topic is how to increase your emotional competency from Doug Noll on the Learning from Smart People Podcast with Rob Oliver. Doug was born with multiple disabilities and learned to overcome those. Today, he is a world-class mediator and peacemaker. His story is fascinating and I’m sure you are going to learn from what he has to say.

Here are several key points as Doug Noll and Rob Oliver discuss how to increase your emotional competency:

· Doug has a background as a lawyer where he learned about negotiation
· His understanding was shaken while studying martial arts
· Doug’s list of disabilities at birth was extensive
· The physical disabilities were painful, but the emotional issues were more difficult
· His own experiences in teaching himself gave him insights into how to teach others
· It’s about breaking things down into small, discrete pieces
· What is impossible today is difficult tomorrow but in three weeks we can be asking why did it take so long to get here?
· You can find deep meaning in life by serving other people
· There is a balance between emotionality and rationality
· We are 98% emotional and 2% rational
· The rational mind cannot see problems
· We teach people to be rational instead of emotional but that needs to change
· Emotional competency is about three things: emotional self-awareness, emotional self-regulation and empathy
· You can’t increase your emotional intelligence, just emotional competency
· Cognitive empathy is about emotional reflection
· Doug’s favorite laboratory is Starbucks
· You can listen another person into existence
· Most people are emotionally self unaware
· The majority of people stop maturing emotionally at 6 years old
· Emotional incompetency is passed from generation to generation
· Our emotions are often invalidated

You can learn more about Doug Noll through the links below. Especially check out the offer on his website.

Website: http://DougNoll.co/smart-people
Website: https://dougnoll.com
Twitter: https://twitter.com/dougnoll
Facebook: https://www.facebook.com/DouglasNoll
Instagram: https://www.instagram.com/douglasenoll/
LinkedIn: https://www.linkedin.com/in/dougnoll/

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Code: pIeacCy3txLv17moCDUG

We learn how to start or grow a business with Lindsey Lerner on this episode of the Learning from Smart People Podcast with Rob Oliver. Lindsey is a business development expert. She has a passion for community building and social entrepreneurship. During the conversation you will hear about how she started her first company while she was in college. She is all about developing partnerships, brand alliances and collaborative efforts.

Here are some of the main points as Rob Oliver and Lindsey Lerner talk about how to start or grow a business:

· Lindsey’s struggle to find the right place for her after high school
· How she became a fake rock star’s manager
· The power of matchmaking between local businesses and musicians
· Art is a business and business is an art
· The arts and science students had to minor in business and the business students had to have a minor in arts and science
· There are only solutions, no problems
· Everything is interconnected, people, problems, everything…
· When you don’t know what you don’t know, it’s easier to put yourself out there
· Utilizing music as a tool for economic development
· Do well financially but also do good for your community
· Diversity provides richness to your work but also can increase stress
· Stigma and bias exist but they exist in other people

The easiest way to connect with Lindsey Lerner is through the links below:

Website: http://www.lindseylerner.com
Instagram: https://www.instagram.com/lindseylerner/
LinkedIn: https://www.linkedin.com/in/llerner/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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LinkedIn: https://www.linkedin.com/in/imroboliver/
YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

We learn how to successfully transition leadership in family businesses and other businesses from Stephen Shortt on this episode of the Learning from Smart People Podcast with Rob Oliver. As someone who has spent his entire life working in 2 family businesses, he knows the ups and downs of successfully transitioning between generations. What he learned applies to businesses beyond family businesses but that’s where he started and learned.

Here are some key points as Stephen Shortt and Rob Oliver talk about how to successfully transition leadership in family businesses:

· It is important that your family does not destroy your business and that your business does not destroy your family!
· It pays to sit down and think about your “Why?”
· The family business can become seen as a member of the family
· Deciding to sell a family business can be difficult, especially getting everyone to agree that it’s a good idea
· Even if you own the business, you need to work together with other members of the family
· You need to know your own purpose, the purpose of your business and how those factors relate
· There are lots of ways to make money, why are we doing it this way?
· Once you establish the purpose of the business, it guides everything you do
· The five P’s of Succession: Purpose, Pick, Preparation, Promote, Patience
· Figuring out where you want to go starts with figuring out where you are
· The best leader for the business may be different depending what phase of business you are in
· Develop an inside hustle for helping younger family members “earn their chops”
· Transition can happen gradually

You can learn more about Stephen Shortt through the links below:

Website: https://successfulsuccession.com
All the Social Links: https://successfulsuccession.com/social

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

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You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

Eric Williams shares how to improve your marketing and leadership in this episode of the Learning from Smart People Podcast with Rob Oliver. Eric Williams is a certified business coach and marketing expert. He understands that many entrepreneurs and small business owners go into business to pursue something they are passionate about, not many go into business because they have the desire to RUN a business. Using a variety of tools, he helps his clients to better engage their target audience and grow their businesses.

On a side note, welcome back to the podcast! I took the summer off but I am back and look forward to spending some quality time together. New episodes will be released every Thursday (and I’ve got a great lineup for you.)

Here are several of the discussion points that Eric Williams shared as he talked about how to improve your marketing and leadership:

• Eric grew up in a family where his parents owned their own business.
• He saw the gaps that occurred because people didn’t have the expertise to run their own businesses
• If your business is not successful, it as an exponential impact on the people around you
• These statistics are not good for business is being handed from one generation to the next
• It takes different skills to start a business, to grow a business, to scale a business
• The best coaches were not the best players
• Leadership is a stewardship of people
• If you confuse you lose, clarity is the key, confusion is the enemy
• The clearer you can be with your people, the better
• There’s a difference between knowledge and practical application
• People make choices based on what they understand fastest
• When you stop talking about problems, people stop listening
• Know the difference between features and benefits
• Always play the guide, never the hero
• Heroes are the weakest characters because they need something
• They need someone outside of themselves to help them grow and solve their issue
• When you talk about what you do, people understand how you can help them or someone they know
• The “Will you marry me?” Factor as it relates to your Call to Action

To learn more about Eric Williams, check them out through the links below. (Especially look for him on Tik-Tok.) Be sure to take advantage of his free offer to evaluate your website.

Website: http://212consultingservices.com
Tik-Tok: http://tiktok.com/@BusinessCoachEric
Instagram: http://instagram.com/212Consulting
Linkedin: https://www.linkedin.com/in/ericw712/ 

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

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Ron Swauger is the General Sales Manager at Riverview Chevrolet. He joined us today on “Learning from Smart People” to talk about the difference between Price and Value. His insights were on point and are relevant for anyone involved in sales, marketing or customer service.

• Price is what you pay – Value is what you receive
• Selling Value builds strong customer relationships
• Value and Customer Service are virtually synonymous

If you are looking to get a car with great value and a low price, you can contact Ron at Riverview Chevrolet.

412-751-2900

http://www.RiverviewChevy.com

The restaurant Ron mentioned is Arlechinno’s in McMurray.
Check them out at: http://arlecchinopgh.com/

We learn how to grow your brand with podcast guesting from Anastasia Lipske on this episode of the Learning from Smart People Podcast with Rob Oliver. Anastasia founded a full-service speaking and podcast Guest booking company. Our organization helps clients find the right audience where they can share their expertise.

Here are some of the major points that Anastasia Lipske shared about how to grow your brand with podcast guesting:

· The concept of paying someone to find places where you can speak for free, it seems counterintuitive, but it has value!
· The difference between using speaking as a marketing tool and being a speaker who earns their income from speaking engagement.
· When you stumble upon something that is useful and it works, the referrals follow
· The definition of a platform marketing speaker
· If you can do something at “blesses the audience” it will resonate with some of them and they will want to do business with you
· You can’t become a top earning speaker overnight, you need to “pay your dues” in the free speaking circuit
· The “I’ve heard of you somewhere” phenomenon
· COVID is one of the most powerful forces behind the advancement of podcasting
· One of the best ways to get visibility for your podcast is to be a guest on other podcasts
· Why Anastasia prefers podcast guesting over speaking
· Tips for being a good podcast guest
· Understanding the goal of a podcast host
· Listen to a podcast before you asked to be on it
· Apple Podcast can give you a quick overview of a podcast
· Personalizing your pitch increases your chance of getting booked
· The definition of a one sheet and how to prepare one
· Don’t forget your contact information!
· Promote yourself as a guest or speaker, not your business
· Maximizing the value of each podcast appearance

You can learn more about Anastasia Lipske and Access Speakers through the links below:

Website: https://accessspeakers.biz/
Facebook: https://www.facebook.com/AnastasiaVioletLipske/
LinkedIn: https://www.linkedin.com/in/anastasialipske/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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You can also use the “Contact” page on the “Learning from Smart People” website:

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Today, we learn how to create a business that supports your lifestyle from Todd Randall. He joined Rob Oliver on this episode of the Learning from Smart People Podcast from his office in Florida. Todd knows what he’s talking about. He is the CEO of eight organizations and has annual revenue of $6 million plus. As a result, he travels extensively pursuing his hobby of playing polo. His businesses are all set up to allow for remote management.

Here are some of the topics Rob Oliver and Todd Randall covered in their discussion of how to create a business that supports your lifestyle:

· Todd started as a pharmacist but know he wanted to be a busine
sperson
· His failures provide the life experiences to make him an excellent coach
· Sometimes superstars don’t make the best coaches, it’s the “B players”
· Managing a team requires a different skill set than selling
· Studying the people who are successful in your business will teach you what sets them apart
· If you are going to succeed, it takes prep
· We don’t all have multiple opportunities; we just need one!
· Some people look down on franchising
· You have to find the balance between confidence and rate of return
· Making the decision to become an entrepreneur is one of the more difficult choices in life
· There are experiences that show us exactly what we need in life
· Some people are looking for the million dollar a year idea
· Entrepreneurship requires both business acumen and creative passion
· You may have more business acumen than you realize
· Most companies are spinoffs of other companies
· Several real-life examples of what he’s talking about
· Relationships are an undervalued asset
· Coaches help people find their authentic niches
· Creating a bridge between your hobby and your business is another possibility

You can find out more about Todd Randall and his company through the links below. Check out his Facebook group for all of the training videos.

Facebook: https://www.facebook.com/BeachviewCoaching/
Linkedin: https://www.linkedin.com/in/todd-randall-2aa24/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

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You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

In this episode of the Learning from Smart People Podcast, Leslie Hassler talks with Rob Oliver about how to grow your business and reach your goals. She is a speaker, author and business strategist. Leslie helps women-owned, service-based industries to achieve more profits, cash flow and success. Her proprietary method is called the Scaling Rich™ method.

Here are some of the major points covered as Rob Oliver and Leslie Hassler talk about how to grow your business and reach your goals:

· Leslie’s entrepreneurial journey and how she learned the lessons that she teaches (the hard way)
· Going through the struggles of being an entrepreneur creates empathy with the people she serves
· We can learn business lessons from things that are going on around us that are not necessarily business related
· You cannot be static in your understanding of business and be effective
· When we share stories, we make ourselves relatable and anchor our teaching points
· What’s the difference between growing a business and scaling a business?
· The investment into growth has an even exchange, investing in scaling has a higher return on investment
· It starts with figuring out where you want to go with your business
· Growth is about building the foundations, profitability is about maximizing the return on those investments
· There is no “Profit Fairy”
· The six elements of profitability
· Tips for supporting the profit of your business
· Many people fear the numbers, it’s actually just third grade math!
· Reverse engineering profitability is not that complicated
· You cannot make up in volume what you lose in margin
· The things that we are willing to pay more for are culturally based

You can learn more about Leslie Hassler and the Scaling Rich™ method through the links below. Be sure to take advantage of her free download as well.

Website: https://www.yourbizrules.com/
Download: https://www.yourbizrules.com/21-ways-to-fund-business-growth/
Facebook: https://www.facebook.com/YourBizRules/
Instagram: https://www.instagram.com/leslie.hassler/
LinkedIn: https://www.linkedin.com/in/lesliehassler/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

Graham Brown joins Rob Oliver in this episode of the Learning from Smart People Podcast to talk about how to build your brand. Graham is an authority on podcasts. He has founded a podcast agency called Pikkal & company. (It’s pronounced like “pickle”, you will learn that as you listen to the podcast! I forgot to ask him before we started.) In this episode, we talk about brand building and podcasting.

Here are some of the topics that Rob Oliver and Graham Brown talk about in this episode of Learning from Smart People:

· The story of how a guy from England ended up in Singapore doing podcasting
· Everybody has a great story to share
· There are elements of your story that other people can identify with
· We are all living our own version of the “hero’s journey”
· One of the key elements is getting a stage to share your story
· People follow people, not brands and that is the doorway into business
· We need to unlock the human potential of our brands
· Storytelling is everybody’s business
· People will forget what you told them, but they will remember how you made them feel
· Stories don’t have to be trilogies or epics, they can be one line or even one word
· Great storytellers take away uncertainty
· You need a stage, a story, and the system
· Determine whether you need to start your own podcast or be a guest on someone else’s
· Go forward in an agile manner
· Refine your narrative after each presentation
· Find your start and the “why” will become apparent
· Podcast guesting is about finding a host whose avatar matches yours

You can learn more about Graham Brown and connect with him through the website and social media links below:

Website: https://www.grahamdbrown.com/
Linkedin: https://www.linkedin.com/in/grahamdbrown/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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You can also use the “Contact” page on the “Learning from Smart People” website:

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In this episode of the Learning from Smart People Podcast with Rob Oliver, we hear how to bring more joy into what you do and how you do it from Alison Proffit. Alison is a life and business coach based in Colorado. As you will learn, she has had some ups and downs in her life and her business which have given her tremendous insights. She works with people in their pursuit of joy.

Here are some of the topics covered as Alison Proffit shares how to bring more joy into what you do and how you do it on this episode of the Learning from Smart People Podcast with Rob Oliver:

· Alison’s backstory of creating a vision for where she would be in the future. Amazingly, that vision had her living in a different place and doing a different job
· The roller coaster experience of moving 9 times, getting fired multiple times, trying to start a business and getting a divorce, all within two years!
· Living safely isn’t always most joyful
· The ups and downs are formative in our experience
· You must allow your employees whole human being to show up at work
· The baseball analogy, finding the difference between playing it safe and being too risky
· Most people’s goal is to be joyful
· Your intuition helps you recognize when you are not aligned with your own values
· Don’t live looking in the rearview mirror, learn from what happens and move forward
· Every experience as a learning opportunity and not a referendum on your intelligence
· How you do anything is how you do everything
· Everything is energy
· Joy comes from a culture that makes people feel valued and safe
· Joy is the best business strategy
· Sometimes we need to reevaluate our business practices to line them up with our values
· Everyone must create their own definition of joy and happiness
· Being in the moment provides more opportunities for joy
· The longer we are alive the more judgments we learn
· We are born as beings of love
· The KISS method: Keeping It Soulfully Simple
· There are a million paths to everything
· We must reverse engineer the “When I have this, I will do this, then I will be this” concept
· We are not taught how to tune into ourselves nor how to set boundaries
· Your joy is yours and nothing can ever change that

You can learn more about Alison Proffit and the work that she is currently doing through the website and links below. You can also schedule an introductory session with her:

Website http://www.getsoulfulsuccess.com
Scheduling https://calendly.com/alison-proffit-coach/30min
LinkedIn https://www.linkedin.com/in/proffitcoach/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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LinkedIn: https://www.linkedin.com/in/imroboliver/
YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

In this episode of the Learning from Smart People Podcast with Rob Oliver, we learn how to get publicity for yourself and your business from Jill Lublin. Jill is a best-selling author and international speaker. She hosts a publicity crash that helps her clients to obtain publicity. She also helps authors obtain book deals and foreign rights agreements. I have personally learned a great deal from her.

Here are some of the topics covered as Jill Lublin and Rob Oliver talk about how to get publicity for yourself and your business:

· How Jill went from being in law school to start her journey of promotion and publicity
· Jill’s definition of public relations and publicity
· Publicity helps to keep you top of mind
· The media cares about what experts have to say and you have expertise!
· Creating the “I have heard of you somewhere” effect
· You must learn how to expand your expertise
· Use everything you’ve got to pitch yourself to the media: ethnicity, gender, any identifying factor
· The media needs stories every day, they have airtime to fill
· Check the national day calendar to see if there is a holiday that you fit into
· There are 10,000 radio shows looking for 4000 guests every day
· Learning the art of pitching
· The importance of an engaging subject line
· Don’t be afraid to pick up the phone and call a producer
· The local media needs you and is a great opportunity to build your media portfolio
· Publicity gives you a leg up on your competition
· The do’s and don’ts of media appearances
· Tips for being a good guest
· You must be of value and of benefit to be a great guest
· “Drip Gold” – give away valuable information
· Be sure to use soundbites
· Creating a list of 3 solutions that can be easily shared
· Learn how to speak, write, and think in headlines
· How is what you do relevant to what’s going on?

You can learn more about Jill Lublin and her publicity master class using the links below. Make sure to take advantage of her free action guide:

Website: http://JillLublin.com
Twitter: http://twitter.com/jilllublin
Facebook: http://facebook.com/publicitycrashcourse
Instagram: http://instagram.com/jilllublin
LinkedIn: http://linkedin.com/in/jilllublin

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
Instagram: http://instagram.com/LFSPPodcast
Facebook: http://facebook.com/LFSPPodcast
LinkedIn: https://www.linkedin.com/company/lfsppodcast/
LinkedIn: https://www.linkedin.com/in/imroboliver/
YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

In this episode you’ll learn how to organize your life and business as Rob Oliver talks with Sandra Lane on the Learning from Smart People Podcast. Sandra is based here in Pittsburgh and helps her clients, and their businesses, elevate their productivity and focus on what really matters. Her tips are practical and apply whether you are working from home or in the office.

Here are several of the key points that Sandra Lane and Rob Oliver covered as they talked about how to organize your life and your business:

· Why Sandra didn’t have to learn to pump gas as a girl
· Sandra’s path to starting her own business
· The progression of her business from being hands-on to more consulting and speaking
· Organization is about running your own space more efficiently which makes you more productive
· Structuring your office in a way that is conducive for work
· Preparation for a productive day starts the night before
· Everything you do the night before is one less thing you have to do the morning of
· Set up a “shutdown” procedure in the office to prepare you for the next morning
· We need to carefully set boundaries
· Phone rings, door knocks, text alerts, emailed dings are all things that stop us from doing work
· Let the other people in your house know when you are working and should not be disturbed
· The human brain cannot multitask well
· Become familiar with Parkinson’s law
· You need to “block” your schedule
· Set aside times during which you will focus on a single task
· Don’t forget to set a time to end your day
· Schedule time to check and process email, to take a break, go for a walk, etc.
· Use whatever means is most comfortable for you to create your schedule
· Making work a contest or making it fun is a great motivator
· Be sure that you maintain a high level of quality
· “Strive for less” – the less stuff you have, the less clutter you have, the easier it is to find things
· Utilize a “one in, one out” rule
· The 80/20 rule applies to what we wear as well
· “Sleep deeply!”
· Develop a sleep routine to ensure good rest
· Why you shouldn’t sleep with your smart phone beside the bed

You can learn more about Sandra Lane and Organization Lane through the links below:

You can learn more about Sandra Lane and Organization Lane through the links below:

Website: https://organizationlane.com/
Facebook: https://www.facebook.com/organizationlane
Instagram: https://www.instagram.com/organizationlane/
Linkedin: https://www.linkedin.com/in/sandra-lane/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
Instagram: http://instagram.com/LFSPPodcast
Facebook: http://facebook.com/LFSPPodcast
LinkedIn: https://www.linkedin.com/company/lfsppodcast/
LinkedIn: https://www.linkedin.com/in/imroboliver/
YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the website:

https://www.learningfromsmartpeople.com

On this episode of the Learning from Smart People Podcast with Rob Oliver, we hear from Dave Friedman who tells us how to live on purpose and with passion. Dave is a coach that works with entrepreneurs and leaders. His goal is to help people become a better version of themselves.

Here are a few of the topics that Rob Oliver and Dave Friedman covered on this episode of the Learning from Smart People Podcast:

· Dave’s background, having five different careers and learning from all of them to become who he is today
· How the crash of 2008 opened his eyes to the possibilities
· His discovery of core energy coaching and how it shaped him
· Human beings are energy
· As we become more authentic, we become a better version of ourselves
· Often, it takes some form of a major life event to stimulate the desire to learn more about yourself
· My physical body is not me, the essence of who I am lives on the inside… It is character, personality, sense of humor, etc.
· There is a major difference between what we do and who we are
· There is no cookie-cutter way to deal with people, we are all unique
· A sculptor creates a beautiful masterpiece by removing everything that is not part of the sculpture
· The four step CLAY process: check in, look and listen, act on it, then – “you got this!”
· If you are happy with who you are, that’s okay
· The desire to change must come from you
· You are the biggest obstacle to change in your own life
· We wouldn’t know the up days if we didn’t have the down days

You can learn more about Dave Friedman (a.k.a. Coach Dave 4 You) through the website and social media links below:

Website: http://coachdave4you.com
Facebook: https://www.facebook.com/davamon/
Linkedin: https://www.linkedin.com/in/coachdave4you/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
Instagram: http://instagram.com/LFSPPodcast
Facebook: http://facebook.com/LFSPPodcast
LinkedIn: https://www.linkedin.com/company/lfsppodcast/
LinkedIn: https://www.linkedin.com/in/imroboliver/
YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

In this episode of the Learning from Smart People Podcast, Rob Oliver interviews Dustin Magaziner about how to grow your business. Dustin is the CEO of PayBright, a company that provides merchant services (credit card processing.) PayBright differentiates itself by doing business the right way and as a result is in the top 1% of fastest growing companies in that sector. You will learn about merchant services, but more importantly you’ll learn from Dustin Magaziner about how he grew his own business and helps his clients to grow there’s.

Here are some of the topics covered as Rob Oliver talks to Dustin Magaziner about how to grow your business:

· An explanation of what merchant services actually is
· Dustin talks about the mentors that have helped him get to where he is today
· His strategy of doing business at cost to start off with
· The power of being a model for others and helping the next generation
· The difference between nepotism mentorship and business mentorship
· Matching your business’ intensity level to your customer’s intensity level
· Mentorship can be symbiotic, not just a one-way information download
· The success of your service-based business comes from the success of the people you serve
· Addressing the gap that exists between what you learn in school and what happens in the real world
· Learning the law of averages as it relates to sales
· If you do the right thing, good things will follow
· Sometimes the benefit to doing the right thing doesn't show up in the short term
· It is never the wrong time to do the right thing
· The question is not, "What is in it for me?" It is, "How can I serve my customers and clients?"
· When your customers benefit, your business will grow as well
· You need to establish the way that you do business based on your guiding principles
· Why it pays to be selective in who you hire to work for you (and ultimately represent your brand)
· Just because your competitors do something doesn't make it right for you to do it as well
· Build relationships and the profits will follow

You can learn more about Dustin Magaziner and PayBright through their website and social media links below:

Website: https://www.gopaybright.com  
Twitter: https://twitter.com/dmagaziner
Facebook: https://www.facebook.com/paybright
Instagram: https://www.instagram.com/pay_bright/
Linkedin: https://www.linkedin.com/company/paybright/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
Instagram: http://instagram.com/LFSPPodcast
Facebook: http://facebook.com/LFSPPodcast
LinkedIn: https://www.linkedin.com/company/lfsppodcast/
LinkedIn: https://www.linkedin.com/in/imroboliver/
YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

Rob Oliver talks with Gabe Nelson about how to utilize a financial advisor in this episode of the Learning from Smart People Podcast. Gabe specializes in helping entrepreneurs and solopreneurs understand finances and set themselves up to live the life they want. In addition to being a financial advisor, he is a father and husband. Throughout this episode, he talks about how to build a relationship with your financial advisor and the benefits that come with that relationship both personally and professionally.

Here are some of the topics covered as Gabe Nelson and Rob Oliver talk about how to utilize a financial advisor:

· How a financial advisor can help you achieve Freedom!
· Gabe’s business is all about relationships, that keeps it from being boring
· Your financial advisor is a guide on the business journey
· Sometimes, people need help to figure out what their actual goals are
· It starts with a “vision for life”
· Once you determine where you want to go with your life, you can get it organized to layout the path to that destination
· Take an opportunity to slow down and think about your business and your life
· If you are just getting by, take a look at your expenses and your rates
· All you need to have to start a relationship with a financial advisor is an idea of where you want to go
· It is about building the “know, like, trust” factor
· COVID has provided an opportunity for many creative people to pursue their passion
· Adversity is opportunity in disguise
· Using a “Life Wheel” to determine where you are and where you want to go
· It is imperative to have a purpose with everything you do
· Utilizing a “defined benefit plan”
· The client is ultimately the one in charge of steering where things go
· A financial advisor can also provide input on your business structure and organization

You can find out more about Gabe Nelson and his book through his website and social media links below:

Website: https://www.gabenelsonfinancial.com/
Website: http://solopreneurmoney.com
Amazon: https://www.amazon.com/Solopreneurs-Money-Manifesto-Master-Finances-ebook/dp/B09NS1ZG5P
LinkedIn: https://www.linkedin.com/in/gabenelsoncfp/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
Instagram: http://instagram.com/LFSPPodcast
Facebook: http://facebook.com/LFSPPodcast
LinkedIn: https://www.linkedin.com/company/lfsppodcast/
LinkedIn: https://www.linkedin.com/in/imroboliver/
YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

In this episode of the Learning from Smart People Podcast with Rob Oliver we learn how to use your voice, follow your heart and live from Barbie Wharton. Barbie has a variety of thoughts and wisdom to share that come from her life including being an entrepreneur and reassessing her life when she experienced Bell’s palsy. It’s a fascinating story and one we can all learn from!

Here are some of the points that Barbie Wharton and Rob Oliver discussed during this episode of the Learning from Smart People Podcast:

· Barbie’s background as a “business girl”
· The concept of looking at the world through “new eyes”
· The identity crisis that happens when you are forced to close your business
· Why we all need to come together and figure out why we are on this planet
· Doing a self-assessment of who am I really…
· We need to pay attention to the opportunities that are put in front of us, especially the weird ones
· Choosing not to settle doesn’t happen all at once, it happens in small steps
· Be careful about judging other people, they may have things going on that you don’t understand
· Sometimes we do things simply to avoid discomfort
· Other people don’t know what they are doing, don’t accept their expectations of you
· Pay attention to those “icky feelings”
· The difference between things that are difficult and things that don’t feel right
· You only get one body, if you don’t take care of it… You will pay
· Self-care is just as important to your health as exercising and eating properly
· Self-Care is about making you feel fulfilled
· Carrying those icky emotions around inside will eventually turn into something ugly
· Does any form of disability fundamentally change who you are? Think about it…
· When Barbie’s mouth was paralyzed, it allowed her to find her voice!
· Every experience we have is an opportunity for change
· Everybody has a gift offer that is unique to them

You can learn more about Barbie Wharton and Bell’s Palsy Talk through her website and social media:

Website: http://www.barbiewharton.com
Facebook: https://www.facebook.com/barbiewharton1
Instagram: http://instagram.com/barbiewharton
and http://instagram.com/bellspalsytalk
Linkedin: https://www.linkedin.com/in/barbiewharton/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
Instagram: http://instagram.com/LFSPPodcast
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LinkedIn: https://www.linkedin.com/company/lfsppodcast/
LinkedIn: https://www.linkedin.com/in/imroboliver/
YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

Caterina Rando shares how to uplift yourself through a successful business on this episode of the Learning from Smart People Podcast with Rob Oliver. Caterina is a woman on a mission. Her goal is to empower female entrepreneurs and small business owners but the information she shares is beneficial for all! Her specialties are sales, speaking and strategies. She has some practical and powerful insights. As you listen, you will be learning from a smart person.

Here are some of the topics covered as Caterina Rando and Rob Oliver talk about how to uplift yourself through a successful business:

· Caterina’s backstory of starting her entrepreneurial experience right out of school
· What she learned about getting clients and building a clientele
· The way she united her passion and her expertise to create a business
· When you hire a consultant or a coach, often you also get a counselor
· The people that you talk to need to know that they matter
· Everyone brings massive value, that means more than just your expertise
· Don’t wear your heart on your sleeve, where your heart all over your business!
· There is a lifetime supply of people to serve
· The gift of the pandemic is allowing us to connect with people across the country and around the world
· If you are getting off a Zoom Call more uplifted than when you got on, it was worth it
· You have to get started somewhere, don’t spend all your time getting ready to get ready
· It is in the doing that you figure things out
· The practical application of your skills is where you truly help people
· Malcolm Gladwell says that mastery comes from having 10,000 hours in
· The pursuit of Perfection keeps people from taking action
· When you push off your mastery, you push off your bliss
· There is a value beyond the monetary return of your business
· As an entrepreneur, we get to choose how we spend our time
· It’s your business, you can do it anyway you want
· The bottom line is… Do All Things with Love!

You can learn more about Caterina Rando through her website and social media. Be sure to take advantage of the free gifts that she has offered as well.

Website: http://caterinarando.com
Facebook: https://www.facebook.com/CaterinaRando
Instagram: http://instagram.com/caterina_rando
Linkedin: https://www.linkedin.com/in/caterinarando/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
Instagram: http://instagram.com/LFSPPodcast
Facebook: http://facebook.com/LFSPPodcast
LinkedIn: https://www.linkedin.com/company/lfsppodcast/
LinkedIn: https://www.linkedin.com/in/imroboliver/
YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

In this episode we learn how to improve your business story telling. Michael Davis joins Rob Oliver on the Learning from Smart People Podcast. A former financial planner, Michael learned a great deal about the power of presentations through his own mistakes. He believes that great speakers are not born, they are made. His current work is helping people overcome their fear, anxiety and negative experiences to become confident and influential speakers.

Here are several of the topics covered as Michael Davis and Rob Oliver talk about how to improve your business story telling on this episode of Learning from Smart People:

· Michael’s backstory of selling insurance and doing workshops and presentations (poorly enough that his boss told him “Fix it or else!”)
· Beware of the “lunch buffet affect” (a.k.a. giving your audience too much to handle)
· You must begin with the end in mind. What do you want your audience to think, feel, or do differently?
· Stories are the critical piece of all presentations
· There is no one way to do something effectively
· The five stages of a memorable story, from Michael’s perspective
· All great stories are about transformation. You need to include the way this impacts your life moving forward.
· There are several different types of stories that you can tell
· You cannot be both the hero and the guide in your story
· People can relate to stories in which there is a struggle. That is part of being human.
· When presenting virtually, you cannot treat the camera just like it is a live audience
· Virtual presentations require a whole “stew” of experiences
· You can start building rapport with your audience before your presentation starts
· Look for “chat box extroverts”
· Utilize as much of the technology as you can: chat box, poles, breakout rooms, etc.
· One of your goals is to make the audience feel like they were part of an experience
· Audiences don’t need information, they can look that up, they need to hear your perspective and experience… Your story!
· There is a difference between talking a lot and being a good communicator
· Extroverts need to be thoughtful before they verbalize
· Introverts need the courage to share their valuable thoughts

You can find out more about Michael Douglas through his virtual business card, website and social media links:

Virtual Business Card: http://inphone.co/speakingcpr
Website: http://SpeakingCPR.com
Twitter: http://twitter.com/SpeakingCPR
Facebook: https://www.facebook.com/SpeakingCPR/
LinkedIn: https://www.linkedin.com/in/michaeldavisspeakingcpr/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
Instagram: http://instagram.com/LFSPPodcast
Facebook: http://facebook.com/LFSPPodcast
LinkedIn: https://www.linkedin.com/company/lfsppodcast/
LinkedIn: https://www.linkedin.com/in/imroboliver/
YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

My guest, Joie Cheng, talks about how to grow your business with a book on this episode of the Learning from Smart People Podcast with Rob Oliver. She is the Queen of Transformational Book Publishing. She encourages people to share their stories because as we share, we heal ourselves and we heal the world around us. If you have ever thought about writing a nonfiction book, you need to listen to this episode has Joie Cheng shares her story as well as some keen insights on writing, publishing and utilizing your book to grow your business.

Here are a few of the topics Rob Oliver and Joie Cheng

· Joie’s backstory of dealing with depression, suicidal thoughts and an abusive relationship
· Asking yourself questions is valuable, even if you don’t know the answer to the questions
· The difference in her life when she decided to love herself
· Teach what you need to learn
· Depression is anger turned inwards
· Nothing has meaning except the meaning you give it
· Oftentimes we project our feelings onto other people and their circumstances
· The most difficult circumstances convey some of the most important messages
· We all have a story to tell and an audience that it will resonate with
· Your story is truly unique to you
· You are the one who can best tell your own story
· There are many ways to “download” a piece of yourself into other people
· A book allows you to reach people all around the world
· Different options for getting a book published
· Disadvantages of traditional publishing
· Obstacles to sharing your story and getting your book done
· There is a gift in every experience
· The condition of being human is something that unites us all
· We can relate to the emotions that other people express in their stories
· If you are an entrepreneur or a speaker, you need to have a book
· It is highly unlikely that you will ever make millions of dollars from your book
· You will, however, more than likely, make your money back

You can learn more about Joie Cheng through her website and social media links. She is offering a free clarity call as well. I would encourage you to take advantage of that.

Website: http://joiecheng.com
Twitter: http://twitter.com/selflovehealer
Facebook: https://www.facebook.com/joie.cheng813
LinkedIn: https://www.linkedin.com/in/joiecheng

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
Instagram: http://instagram.com/LFSPPodcast
Facebook: http://facebook.com/LFSPPodcast
LinkedIn: https://www.linkedin.com/company/lfsppodcast/
LinkedIn: https://www.linkedin.com/in/imroboliver/
YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

If you’ve wondered how to build a fair-trade business, Rob Oliver’s interview with Rikki Quintana on this episode of the Learning from Smart People Podcast is what you’re looking for. She is working with the Hoon Artisans of Tajikistan. Her organization works with the artists in Tajikistan to market their creations in the North American market. Also, they strive to ensure that the artisans are being paid a fair, equitable and livable wage.

Here are some of the topics covered in this discussion of how to build a fair-trade business with Rikki Quintana and Rob Oliver:

· Rikki’s beginning as a language major and then becoming an attorney
· Her first introduction to an international delegation of businesspeople
· The logistics of the who, what and how of international delegations
· Why she wanted to support the Tajikistan delegation
· How she discovered the opportunity to market handicrafts from Tajikistan
· Her business is built as a partnership of mutual respect and dignity
· The definition of fair-trade – the 3 P’s
· Guidelines for elements of a fair-trade business
· How she leveraged her pre-existing relationship to build connections
· Raising awareness of what is available is the key marketing goal
· Bridging the gap between the artist’s creative self-expression and the buyer’s desired aesthetic
· Goodwill only takes your marketing so far, you have to have quality products
· The American market is unfamiliar with the Central Asian patterns
· The communist regime in Russia was actively trying to squelch cultural arts
· Part of Rikki’s strategy is to preserve the authenticity while appealing to the American market
· Suggestions for what you should know before you get started
· Where to meet or connect with international businesspeople

You can find out more about Rikki Quintana through her website and social media links:

Website: https://www.hoonarts.com
Facebook: https://www.facebook.com/Hoonarts/
Instagram: https://www.instagram.com/hoonartsfairtrade/
Linkedin: https://www.linkedin.com/in/rikki-quintana-15277366/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
Instagram: http://instagram.com/LFSPPodcast
Facebook: http://facebook.com/LFSPPodcast
LinkedIn: https://www.linkedin.com/company/lfsppodcast/
LinkedIn: https://www.linkedin.com/in/imroboliver/
YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

Rob Oliver talked with Patrick Murakami about how to exceed your own expectations on this episode of the Learning from Smart People Podcast. Patrick is a serial entrepreneur who grew up in a lower middle-class family and figured he would stay there for the rest of his life. His tagline is “Self Slaughter to Million Dollar!” He has gone from having an unpurposed life to now making up for lost time.

Here are some of the key points that Patrick Murakami and Rob Oliver brought out as they talked about how to exceed your own expectations on the Learning from Smart People Podcast.

· Patrick Murakami’s backstory of how he got started and his downward spiral
· The Beautiful Struggle: how adversity forces us to become more focused
· How a failed suicide attempt became a catalyst for change
· You are 100% responsible for how you react to the things that happen to and around you
· Nothing that happens to you has a value statement attached to it, you decide the value
· Failure is necessary and sometimes failure is the only option
· Sometimes the most valuable lessons, the highest price
· Between our childhood where we dream big and our adulthood, we stop dreaming
· Finding a creative outlet can be beneficial for building a tribe
· Just because you don’t achieve your dream, don’t stop dreaming!
· Starting a business is not necessarily creating a lifelong marriage to that business
· There are many ways to use your expertise and abilities to be a positive influence in the world around you
· No matter where you find yourself, be sure to give back
· Changes happening and provides great opportunities
· Everyone has an ability to do something that will benefit others, we need to figure it out and use it
· Get comfortable sharing your own story and your own journey
· Everyone goes through rough times but it doesn’t mean we don’t have something to contribute

You can find out more about Patrick Murakami through his website and social media links below:

Website: http://insurancewithapurpose.com
Facebook:  http://facebook.com/2nativesons
Linkedin:  https://www.linkedin.com/in/patrickmurakami/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

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You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

Jennifer Yan talks about how to 10 X your business using less time and money on this episode of the Learning from Smart People Podcast with Rob Oliver. Jennifer Yan is the founder of Seven Figure Shift, an organization that helps business owners to increase their profits efficiently. She is based out of San Francisco, California.

Here are some of the topics covered as Jennifer Yan and Rob Oliver talk about how to grow your business using less time and money:

· Software engineering taught her that there is a good way to do things and a better way to do things!
· Sometimes finding a solution that works is just the start, can it be refined to operate using less resources?
· Users are turned off by websites that take more than 2.5 seconds to load
· How you choose to spend your time will tell you about your future
· You can make more money, but you can never make more time
· The TT system utilizes Teams and Technology
· You can start with the sales team on a commission basis, limiting your investment
· Negotiating and bartering for services reduces time and money expended
· One of the biggest expenses that people face is taxes – 30 to 50%
· Incorporating helps you save on taxes and limit personal liability
· Networking and business events offer great opportunities to build relationships
· Most of her Power-Play Team is comprised of contract employees
· Price indicates quality in the mind of consumers
· Testimonials are a powerful tool to demonstrate the quality of your work
· Ask to see your potential contractor’s portfolio of accomplishments
· Technology can work 24 hours a day, making money while you’re sleeping!
· Email marketing can be totally automated
· You can also automate your other marketing endeavors
· LinkedIn is a powerful tool for B2B businesses
· Fear of failure is one of the most limiting things for entrepreneurs
· Don’t be attached outcome because there will always be more opportunities
· Every “No” gives you a whole lot of data

You can learn more about Jennifer Yan and Seven Figure Shift through her website and social media links. Take advantage of her generous offer for a 30-minute strategy session:

Website: https://www.smallbusinesscoachsanfrancisco.com
Linkedin: https://www.linkedin.com/in/jenniferpyan/
Calendly: https://calendly.com/jen-90/marketing-consult

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

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You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

Stacey Hawthorne talks to Rob Oliver about how to use polygraph testing in your business on this episode of the Learning from Smart People Podcast. A former police detective with 31 years of experience on the job, Stacey is a certified polygraph examiner from Pittsburgh Pennsylvania. She shares how polygraph testing can be used in a variety of ways besides law enforcement. Her story is fascinating. Additionally, we salute her for years of service in keeping our communities safe.

Here are several of the topics covered in Rob Oliver’s interview with Stacey Hawthorne about how to use polygraph testing in your business:

· Stacey’s story of how she became a police officer and was promoted to detective
· Why she specialized in polygraph examination
· No one can force you to take a polygraph test
· If someone is not nervous about taking a polygraph exam, that raises a red flag
· The first part of a polygraph exam is building rapport
· Before a polygraph exam, the examiner goes over each of the questions with you
· Polygraph can be used in preemployment screenings
· It is especially helpful in dealing with security, financial and pharmaceutical employees
· The key to a polygraph test is to be open and honest
· You do not need to be a police officer to go to polygraph school
· A polygraph examiner learns about psychology and physiology
· The polygraph machine monitors certain bodily functions and charts those
· There is a period of adjustment to the procedure that occurs beforehand
· You don’t really feel anything when taking a polygraph exam
· Polygraph doesn’t just show who’s guilty, it can exonerate people as well
· The admissibility of polygraph evidence varies from state to state
· Some states do not classify polygraph as an exact science
· Screening out candidates who are not a good fit can be very fulfilling
· Stacey started her business as a side hustle
· Seeing that polygraph is effective gives her work value

You can find out more about Stacey Hawthorne and SH Polygraph Services through her website and social media links:

Website: https://shpolygraphservices.com/
Facebook: https://www.facebook.com/SHPolygraph-Services-114579509208494/
Linkedin: https://www.linkedin.com/in/stacey-hawthorne-067765194/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

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You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

Rob Oliver chats with Lesley Hensell about how to become an online retailer in this episode of the Learning from Smart People Podcast. Lesley is the cofounder of Riverbend Consulting, a company that helps sellers on Amazon and other e-commerce platforms. She has years of experience and a great back story about why she decided to do this.

Welcome to the Thanksgiving episode!

Here are some of the topics covered as Rob Oliver and Lesley Hensell talk about how to become an online retailer:

· Lesley’s backstory of why she got into the online retail business
· The art of retail arbitrage
· Why it is important to know your numbers (and what numbers to know)
· An understanding of FBA (fulfillment by Amazon)
· Check out Matt Sulava’s episode
· Different options for how to model your online business
· You can sell items on Amazon even if you have only 1 of them
· How to set up your business from the beginning
· Understanding the rules and regulations of Amazon
· Differences between Amazon selling and eBay selling
· You can sell used items on Amazon but it has to follow their guidelines
· The nightmare of writing descriptions for items on eBay
· Comparing the fee structure of Amazon and eBay
· Utilizing the fee calculators to have a better understanding of profits
· Money is made when you buy the item, not when you sell it
· The importance of understanding the competitive marketplace
· Looking at the tools of the trade
· You will not be able to succeed if you don’t know your numbers!
· The difference between doing FBA and self-fulfillment
· There are different guidelines for different categories, check them out!
· Set up your business to fit with your lifestyle
· Suggestions for where you can get started easily and inexpensively

You can learn more about Lesley Hensell and Riverbend Consulting through their website and social media links:

Website: https://riverbendconsulting.com/
Twitter: https://twitter.com/RiverbendConsul
Facebook: https://www.facebook.com/RiverbendConsultingLLC/
Instagram: https://www.instagram.com/riverbendconsulting/
Linkedin: https://www.linkedin.com/in/lesleyhensell/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

Rob Oliver talks with Scott Ballard about how to use your limitations as advantages on this episode of the Learning from Smart People Podcast. Scott’s experience as a child with dyslexia in a world that did not understand him or see to accommodate him gives great insight into the stigma, adversity, putdowns and obstacles that each of us face in our lives. The question is, do we believe the lie or do we see the opportunity and potential successes?

Here are some of the high points from Rob Oliver and Scott Ballard’s discussion of how to use your limitations as advantages:

· Scott’s back story of living with dyslexia as a young person

· The negative messaging that came from his first-grade teacher

· The fallout of realizing that you are not like the rest of your friends

· A novel concept: the teacher coming over for dinner at the beginning and ending of the school year

· What happens when you believe the lie about who you are based on other people’s opinions

· The great exchange, removing the labels that others apply and choosing the truth

· Finding the place where the change happens

· Growth and self-identity come in bits and pieces over time

· The story of Mr. Bacall and how it changed everything

· Why the kid who sees things differently gets what others don’t see

· Everyone has heard the message that they can’t, do this, they won’t succeed, they are less than

· Encouraging other people is an underutilized superpower!

· Everyone is good at something, they may not have found the venue that matches their skill set

· We each need to find our zone of genius

· A team is formed when everyone is operating in their zone of genius

· Seeing things differently, not being like everyone else is a good thing!

· The success of your team depends on having everyone fulfill their role

· Let go of the negative messages and find someone who believes in you

· It’s not enough to know that you have genius, you must live it out in the world

You can learn more about Scott Ballard through his website and the social media links below. Be sure to check out “Fear Fridays” as well.

Website: https://www.confidencecoach.org/
Linkedin: https://www.linkedin.com/in/scott-ballard-a3250422/

You can also check out Sea Level Coffee:

https://www.sealevelbakery.com/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

Today’s smart person is Leisa Reid who talks about how to get ready, get booked and get selling from speaking. She is a speaker who has personally booked and delivered over 500 presentations. She works with entrepreneurs to show them how to get their message heard so that they can make a massive impact on the people who can benefit from their expertise.

Here are some of the items that Leisa Reid and Rob Oliver discussed on this episode of the Learning from Smart People Podcast:

· Leisa’s background as a teacher that led her to become a speaker
· How teachers show people how to solve their own problems instead of solving problems for them
· Leisa’s #1 secret for getting more speaking engagements
· Different ways that speaking can benefit your business
· Speaking is a fun way to market your business
· Your message needs to be bigger than your fear!
· Speaker’s fears can be a form of kryptonite
· Speaking is a superpower, use it for good!
· Everyone has been given a gift, when you share it, you raise the consciousness of the people around you.
· Giving of yourself does not deplete you, it enriches others
· Follow-up is the unsexy but extremely important key to staying booked
· Be ready to be ready…
· There is a lot more to speaking than being on stage
· You need to be intentional about what your offer is going to be
· Your energy about your offer is reflected by your audience
· Creating an offer is not a cookie-cutter process
· There needs to be clear communication with the organizer about your offer
· You can plant seeds throughout your entire presentation that relate to your offer
· Intentionality is the difference between just talking and giving a speech
· Get your talk ready to rock
· Now what you talk about and who you talk to
· Start with the end in view and reverse engineer your presentation

You can find out more about Leisa Reid on her website and social media. Be sure to download her “5 Top Tips to Get More Speaking Gigs NOW”

Website: https://getspeakinggigsnow.com
Facebook: https://getspeakinggigsnow.com/facebook
Instagram https://getspeakinggigsnow.com/instragram
Linkedin: https://getspeakinggigsnow.com/linkedin

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

In this episode of the Learning from Smart People Podcast, Wanda Allen talked about how to improve sales through follow-up. Rob Oliver asks her about her background and the conversation from their covers this uncomfortable and feared topic. Wanda Allen says that follow-up is one of the major obstacles to more sales.

Here are a few of the major points from the Rob Oliver’s conversation with Wanda Allen about how to improve sales through follow-up:

· Wanda’s back story of starting as a banker working with Small Business Administration loans
· How her job forced her to create systems
· Her study of the sales process uncovered the importance of follow-up at every stage
· A layoff opened her up to her next career opportunity as a speaker and trainer
· System as a concept can mean the same thing as a “daily routine”
· A customer relationship management software is the heart of the system
· Reminders in your CRM are your call to action
· There are a number of options for CRMs, the important thing is to use it!
· There is a difference between working in your comfort zone and truly being systematized
· It’s okay to have more than one process, just not too many!
· Mindset is key in the follow-up process
· Fear is a huge obstacle to follow-up
· 80% of sales are made between the 5th and 12th contact
· Suggestions for what to include in the “Notes” section of your CRM
· There are multiple ways to stay in touch without being salesy
· Be careful to understand that you do not know what other people are going to think
· Only 10% of people make contact more than 3 times
· 98% of the time, you are going to have to follow-up in order to get the sale!

You can learn more about Wanda Allen, her speaking, coursework and freebies through her links below:

Website: https://followupsalesstrategies.com/
Twitter: https://twitter.com/salesfollowup
Facebook: https://www.facebook.com/FollowUpSalesStrategies
Instagram: https://www.instagram.com/followupsalesstrategies/
Linkedin: https://www.linkedin.com/in/wandaallen/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

On this episode of the Learning from Smart People Podcast, Rob Oliver talks with Julie Guest about how to create a client stampede. Julie is a marketing advisor for companies around the world. She is a regular contributor to media sources such as Forbes, the New York Times and Entrepreneur Magazine. You will hear about how her entrepreneurial journey started when she was in high school. Her book is called “The Client Stampede”.

Here are some of the topics covered in this conversation between Julie Guest and Rob Oliver about how to create a client stampede:

· How Julie and her friend started a business in high school that grew to a 20 person operation
· Why she decided to become a lawyer (and why she decided to move on)
· The one thing that she did that was most helpful in starting her business
· Julie’s story of buying a house at the peak of the housing market
· Why she decided to sell her house on her own and how she did it
· The only thing that matters is there are opportunities everywhere
· Marketing creates its own demand
· The seven steps of the process are the basis of what she does today
· It is not a complicated process!
· People can afford to pay for what they value
· Part of your messaging is to establish value
· The difference between a marketing engine and marketing fuel
· A marketing engine is a system
· Marketing fuel gets used up, a marketing engine has residual value
· Rob gets to sit in the hot seat
· The big results come from honing in on your target market
· Think about additional revenue streams as well

You can learn more about Julie guest and her book “The Client Stampede” through her website, social media links and her podcast. Be sure to get your client stampede opportunity score on her website.

Website: http://www.ClientStampede.com
Website: http://www.bolderlouder.com
Podcast: https://podcasts.apple.com/us/podcast/the-client-stampede-an-unconventional-marketing/id1580763678
Facebook: www.facebook.com/clientstampede
Linkedin: www.linkedin.com/in/julie-guest

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

Today’s Smart Person is Michelle Teague who talks about how to communicate more effectively during this episode of the Learning from Smart People Podcast with Rob Oliver. She is a speaker and communication expert based in Pittsburgh Pennsylvania.

Here are some of the key elements of this conversation between Michelle Teague and Rob Oliver on the Learning from Smart People Podcast:

· Michelle’s back story of coming from academia to corporate to entrepreneurship
· The problem of promoting people to positions where they flounder
· A lack of communication and a lack of awareness of different communication styles causes conflict
· The difference between a salesperson and a sales manager
· Good communication skills are vital to being a good leader
· The importance of understanding expressive and receptive communication
· Why telling someone something is different than them hearing what you said
· Tips for making sure that you are heard
· Leadership is not necessarily telling people exactly what to do, it’s empowering them
· Most careers have a variety of ways of getting things done
· Not everybody is like you but that’s okay
· The platinum role: treat others as they would like to be treated
· Encouraging creativity creates a better variety of solutions
· Tools that can help facilitate communication and improve leadership
· The 4 styles of the DISC Assessment Tool
· It is important to have all 4 elements represented in your team
· Why utilizing a paid version of the assessment tool might be a better idea
· The interaction between each of the styles is different
· Texting is difficult because you lose the context

You can learn more about Michelle Teague and A Teague of Your Own through her website and social media:

Website: https://ateagueofyourown.com/
Facebook: https://www.facebook.com/TeagueOfYourOwn
Linkedin: https://www.linkedin.com/company/a-teague-of-your-own/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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LinkedIn: https://www.linkedin.com/in/imroboliver/
YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

Today we learn about how to leverage the neuroscience of the brain with consultant and speaker Jen Thornton. She is the owner of 304 Coaching which helps leaders build strategies that lead to exponential growth. Based in Texas, she shares an interesting viewpoint and some practical guidelines for dealing with the neuroscience of fear during her interview with Rob Oliver on this episode of the Learning from Smart People Podcast.

Here are several of the points that emerged during the conversation between Jen Thornton and Rob Oliver on the Learning from Smart People Podcast:

· The back story of how Jen got to be where she is today
· Approaching leadership by looking at how do we lead to ensure that we are delivering business results
· Leadership training is expensive but it pays off if it’s done correctly
· Measuring the ROI on leadership training
· Exploring the feelings of launching your entrepreneurial journey
· Defining the neuroscience of fear
· Our brain is built to protect us, to keep us alive
· Fear is just a chemical reaction
· That chemical reaction impacts our ability to reason
· Conceptualizing the Fear Cycle
· We are the ones who decide how we feel about a situation
· Interpreting things through a fear mindset
· Your brain uses all of its experiences to predict what is going to happen
· The connection between the psychological and the physical
· Asking yourself, “What else could be true?”
· Understanding how your brain affects your quality of life
· Our understanding of the brain has truly grown in the last 25 years
· Everyone has a unique mind map
· The functions of the brain are similar between humans
· Changing your mindset to, “What can go right?” (What is the best case scenario?)
· Considering a trickle down fear mindset
· Handling the fallout when things don’t go as you would like

You can learn more about Jen Thornton through her website or on LinkedIn:

Website: https://304coaching.com/
Linkedin: https://www.linkedin.com/in/jenniferrthornton/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

Angie (with only one name) joined Rob Oliver to talk about how to start and grow your own podcast on the Learning from Smart People Podcast. Originally from Belgium, she now lives in the UK. She is both a podcast host and a mentor to aspiring podcasters. She provides practical strategies as well as affordable suggestions for equipment.

Here are a few of the highlights to listen for in this conversation between Angie and Rob Oliver on the Learning from Smart People Podcast:

· How Angie decided to have her own podcast (and how she named it)
· Everything we go through is an opportunity to expand our knowledge
· The first step to getting guests on your podcast
· Handling the doubts about what you can accomplish
· The concept of over share hangover
· Defining the line for what you are willing to share what you are not willing to share
· Hearing about others struggles creates a relationship
· The power of just being yourself on your podcast
· You know need to be perfect, you just need to start
· Getting the right equipment at the right price
· Knowing how to use the equipment is more important than the equipment
· You may already have some of the equipment
· How many episodes you should record before you start
· Utilizing free software for your podcast
· Remember to record on separate tracks!
· The main filter to consider when you’re thinking of starting a podcast
· You don’t have to be everywhere, choose wisely!
· A few marks of a good podcast host
· Listening is one of the most important tools
· The art of generating new content
· What are people coming to you for? What questions are they asking you?

You can find out more about Angie, her podcast and her services through her website and social media:

Website: https://www.learnpodcasting.online/
Website: https://www.angie-s.com
Twitter: https://twitter.com/TooOld4thisSht
Facebook: https://www.facebook.com/beingangie111/
Instagram: https://www.instagram.com/toooldforthisshitpodcast/
Linkedin: https://www.linkedin.com/in/beingangie/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

On this episode of the Learning from Smart People Podcast, Rob Oliver talks to Nancy Giere about how to improve your business through online learning. Nancy shows how online learning is effective for lead generation, employee retention and performance improvement. Her insights into online learning are simple, practical and profound!

Here are a few points to listen for in this conversation between Nancy Giere and Rob Oliver on the Learning from Smart People Podcast:

• The good old days of floppy disks and ASCII images
• The powerful tools that are readily accessible and available today for online training
• The steps of developing an online course
• Why the introduction is the last thing you should write
• The primary question of all educational activities – What transformation will take place during this course?
• The Harrison Ford story
• Structuring your online course to get your learners to where they need to be
• Assessing the platform that you use to host your training
• Using online learning for lead generation
• Nurturing doesn’t just bring you leads, it builds customer relationships
• A quick case study in lead generation
• Looking at the different types of Learning Management Systems
• Different platforms that can be used
• Looking at the differences between the platforms
• Assessing the feasibility of your course concept
• Finding out what your customers actually want
• Properly pricing your online course offering
• Finding add on services to upsell your customers
• Calculating the amount of time it’s going to take you
• The value of repurposing material

You can find out more about Nancy Giere through her website, social media or go old school and call her. Take advantage of her free e-book offer.

Website:  https://nancygiere.com/
Phone: 414-315-9809
Facebook: https://www.facebook.com/nancy.giere
LinkedIn: https://www.linkedin.com/in/nancygiere/
Free E-book: https://nancy-giere.newzenler.com/f/easy-steps-to-create-training-that-sells

Here are the names of the various platforms that Nancy mentioned:

New Zenler
Kajabi
Kartra
Thinkific
Teachable

Thanks for listening to the Learning from Smart People Podcast! 

Twitter: http://twitter.com/LFSPPodcast
Instagram: http://instagram.com/LFSPPodcast
Facebook: http://facebook.com/LFSPPodcast
LinkedIn: https://www.linkedin.com/company/lfsppodcast/
LinkedIn: https://www.linkedin.com/in/imroboliver/
YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

On this episode of the Learning from Smart People Podcast, Rob Oliver talks with Gee Ranasinha about how to evaluate your marketing. Gee has been in the marketing field for many years. He helped found a marketing agency that helps entrepreneurs and small business owners. Additionally, he is a professor at a European business school.

Here are some of the high points from Rob Oliver and Gee Ranasinha’s discussion on the Learning from Smart People Podcast:

· Gee Ranasinha’s back story and journey to where he is today
· A reminder of who was successful in the early stages of the Internet
· The importance of having business expectations for your marketing
· Remembering what marketing is truly about
· Marketing isn’t marketing if it doesn’t sell anything
· The difference between brand awareness and direct response marketing
· Your customers are the ones that control your “brand”
· We expect more from brands that are known
· There needs to be a balance between brand awareness and sales activation
· Brand awareness is a “longer burn”
· As brand awareness increases, customer acquisition costs go down
· Modern marketing is more concerned with efficiency than effectiveness
· Chasing efficiency metrics makes you look like your competition
· The pizza delivery analogy
· COVID has forced businesses to readjust their internal compass
· Everybody wants to be noticed but nobody wants to stand out
· The most dangerous thing you can do as a marketer is to not stand out
· The average tenure of a CMO is about 18 months
· Tips for entrepreneurs and small business owners
· Set a target and track your actions
· Ask yourself, “What do I expect from my marketing?”
· Marketing needs to follow your business plan

You can find out more about Gee Ranasinha and his organization through his website and social media.

Website: https://kexino.com
Twitter: https://twitter.com/KEXINO
Facebook: https://www.facebook.com/KEXINO
Instagram: https://www.instagram.com/wearekexino/
Linkedin: https://www.linkedin.com/in/ranasinha

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

On this episode of the Learning from Smart People Podcast, Kelly Cooper shares how to create an inclusive environment in your organization. With her background in male-dominated fields, she has the insights to explain how to do it and why (and it’s not just because it’s the right thing to do, she explains why it makes financial sense as well.)

Here are some highlights from Rob Oliver’s conversation with Kelly Cooper on the Learning from Smart People Podcast:

· Applying principles of environmental conservancy to social settings
· Diversity, equity and inclusion is not a women’s issue, it is an everyone issue
· Everyone suffers in a toxic work environment
· Disabilities include both seen and unseen disabilities
· This is more than a “feel-good” investment, there are real financial benefits
· The more views you have within your organization, the broader the audience you serve
· An inclusive environment cuts down on turnover
· It all starts with the executive leadership team and works down from there
· The benefits of a function based job description
· Quick tips for promoting an inclusive environment in your organization
· How do we do this so white middle-age men aren’t always the bad guys?
· It’s not about bad guys, it’s a new way of thinking
· It’s not just women who are experiencing this

You can learn more about Kelly Cooper and her book through her website and social media links:

Website: http://www.centreforsocialintelligence.ca/
Book: https://www.amazon.com/author/cooperke
LinkedIn: https://www.linkedin.com/in/kelly-cooper-6b742966/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
Instagram: http://instagram.com/LFSPPodcast
Facebook: http://facebook.com/LFSPPodcast
LinkedIn: https://www.linkedin.com/company/lfsppodcast/
LinkedIn: https://www.linkedin.com/in/imroboliver/
YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com.

The guest on this episode of the Learning from Smart People Podcast is Joe Balestrino who talks about how to use online paid advertising without going broke. Joe talks with Rob Oliver about pay per click advertising, Google AdSense and how to understand where your advertising spending is going and what revenue it is generating.

Here are a few things that Joe Balestrino and Rob Oliver talked about during this episode of the Learning from Smart People Podcast:

· How Joe progressed from a web designer to an SEO guru
· Finding the right information on the Internet
· The 3 different places you can show up in Google search
· Ranking for a keyword does not guarantee sales
· Pay per click advertising is trackable and shows you where sales come from
· You can’t assume you know what people want
· The importance of understanding who your demographic is
· Accurate tracking is the key to successful PPC campaigns
· How to use tracking phone numbers
· The right ratio for advertising expense versus revenue generated
· Sometimes, it takes a little while to fine tune your advertising
· It’s not about cost per click, it’s about cost per lead or cost per sale
· A few things to look for when you are working with an agency
· The initial investment in finding the correct keywords is essential
· Think about the lifetime value of a customer

You can find out more information about Joe Balestrino on his website and social media.

Website: https://joebalestrino.com
Twitter: http://www.twitter.com/joeybalestrino
LinkedIn: https://www.linkedin.com/in/joebalestrino/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
Instagram: http://instagram.com/LFSPPodcast
Facebook: http://facebook.com/LFSPPodcast
LinkedIn: https://www.linkedin.com/company/lfsppodcast/
LinkedIn: https://www.linkedin.com/in/imroboliver/
YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com.

If you’re on LinkedIn, Jennifer Darling is your smart person! She shared how to sell on LinkedIn without being sleazy on this episode of the Learning from Smart People Podcast with Rob Oliver. He was a refreshing conversation with a reminder that sales start with relationships and relationships start with service. Jennifer Darling not only shares great information, she provides a fantastic example on her own LinkedIn profile.

Here are some of the points to ponder from Rob Oliver’s interview of Jennifer do on the Learning from Smart People Podcast:

· Jennifer’s journey from studying television advertising in college to becoming a LinkedIn expert
· The National Speakers Association teaches people about the business of speaking
· How LinkedIn is different from other social media platforms
· Using LinkedIn without being sleazy or smarmy
· A strategy that avoids using cold outreach and has people coming to you instead
· The 3 principles of successful LinkedIn marketing
· Putting content on LinkedIn that provides value for your connections
· Every piece of content has a call to action, a “next step”
· How to avoid “pitch slapping” potential clients
· The key goal in optimizing for LinkedIn is generating referrals
· The truth about LinkedIn Groups
· Your articles and documents live on LinkedIn but lead to your website
· The 4 surprisingly simple tools of successfully using LinkedIn
· Properly using your profile banner
· Creating a powerful headline that explains what you do
· Utilizing the featured items section for maximum impact
· Don’t post and ghost – build relationships

You can learn more about Jennifer Darling by connecting with her on LinkedIn! Be sure to get her profile checklist.

LinkedIn: http://linkedin.com/in/jenniferdarlingspeaks/

As promised, here is the link to Roma’s Pizza in Kalamazoo Michigan.

http://www.romaspizzakalamazoo.com/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com.

The smart person on this episode of the Learning from Smart Full Podcast with Rob Oliver is Linsi Brownson. She talked about how to be productive and not just busy. She is a fellow podcaster, you can hear the “Be Brilliant In Your Business Podcast” on most of the major podcast platforms. Linsi browse and is also a coach who helps overwhelmed entrepreneurs.

Here are a few of the items Linsi Brownson and Rob Oliver talked about during this episode of the Learning from Smart People Podcast:

· Considering the reason why entrepreneurs start a business
· Your business is there to support your life not the other way around
· Where does achievement come from?
· The cataclysmic cocktail of overwhelm
· Linsi says put happiness as your top priority
· Productivity is about what you are producing – it’s about results
· The impact of being in a negative emotional state
· Your short-term actions need to align with your long-term goals
· Emotions are what motivate us to perform an action
· Thoughts create feelings, feelings create emotions, emotions create action, action creates results
· The powerless of not being able to control the process
· Intrinsic motivation versus external motivation
· “How do I want to feel?” Is the question to start off with
· Your feelings come from your thoughts and you can feel them at any time

You can find more about Linsi Brownson through her website and her social media.

Website: https://www.linsibrownson.com/
Freebie: https://www.linsibrownson.com/30-day-done
Facebook: https://www.facebook.com/SparkCollaborative
Instagram: http://instagram.com/linsibrownson
Linkedin: https://www.linkedin.com/in/linsibrownson/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
Instagram: http://instagram.com/LFSPPodcast
Facebook: http://facebook.com/LFSPPodcast
LinkedIn: https://www.linkedin.com/company/lfsppodcast/
YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com.

April Lynn James joined Rob Oliver on the Learning from Smart People Podcast to talk about how to play it forward. It was a conversation about how to enhance creativity and create a connection to joy. April James is an extremely creative person and is the corporeal portion of April plus Madison. I’ll admit, I didn’t understand that at first but she explains it all in this episode of Learning from Smart People.

Here are several of the important points from Rob Oliver’s interview of April Lynn James:

· The originating story of Madison Hatta
· The power of being creative
· Recognizing that everyone does things their own way
· Hearing the message – “Music is a hobby, not a career.”
· The value of being creative for yourself
· Making the connection to joy
· The PLAY framework
· Positivitea, Listening to good music, Awe, Yoga
· Helping people move away from focusing on the negative
· Affirmations and mirror play, let the mirror be your friend
· April’s definition of good music
· Awe is opening up to inspiration
· Works of inspiration before perspiration
· Finding ways to move that are enriching to the body

You can learn more about April Lynn James and Madison Hatta through her website and social media:

Website: http://aprilplusmadison.com
Ebook: http://TenWaystoPlayItForward.com
Website: https://www.aprillynnjames.com
Facebook: https://www.facebook.com/April-plus-Madison-1414392788775159
Linkedin: https://www.linkedin.com/in/aprillynnjames/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com.

The smart person on this episode of the Learning from Smart People Podcast is Jacqui Letran. She is a multi-award-winning author, speaker and healer. She talks with Rob Oliver about how to take control of your mindset. During the interview she offers insights and advice on identifying where you are and figuring out the steps to get to where you want to be. She is also the founder of Healing Minds.

Here are a few of the topics that Rob Oliver and Jacqui Letran discussed during this episode of the Learning from Smart People Podcast:

· The power of mindset
· Jacqui’s personal story of dealing with depression and anxiety
· The where is your straw concept (have you heard that one before?
· How you can create a shift in your own mindset
· Looking inward instead of looking outward
· My social media is not a true reflection of people’s lives
· Stop comparing yourself to others, compare yourself to you
· There are only 4 problems that people face
· I’m not good enough, I’m not worthy, I’m not loved and I’m not safe
· When you think something, your mind looks for evidence to prove you are right
· Often your beliefs come from trauma (not necessarily major trauma, just negative experiences)
· The importance of self-awareness and keeping an open mind
· Your beliefs create a program in your mind that runs subconsciously
· Fear and avoidance are powerful coping mechanisms
· Awareness is the first step
· Defining where you want to go
· You are the boss of your own mind
· Using affirmations to open yourself to change
· The key to making affirmations work
· Baby stepping your affirmations, aligning them properly

You can learn more about Jacqui Letran through her website and social media. Check out her e-book about 6 ways to conquer your inner critic.

Website: http://www.JacquiLetran.com
Offer: http://www.jacquiletran.com/f/conqueryourinnercritic
Facebook:  Https://facebook.com/JacquiLetran
Instagram: https://www.instagram.com/JacquiLetran
Linkedin:  https://linkedin.com/in/JacquiLetran

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com.

Rob Oliver interviews Glennette Goodbread on this episode of the Learning from Smart People Podcast. Glennette shares how to build a website that converts. She has over 20 years of experience in the web design and search engine optimization arena and helps her clients generate more leads and grow their businesses through their website.

On a side note, beginning with this episode, Learning from Smart People will only be releasing one episode per week, every Thursday. Enjoy this episode and we will see you next week.

Here are a few of the topics that Glennette Goodbread and Rob Oliver discussed on this episode of the Learning from Smart People Podcast:

· How Glennette switched from accounting to creating websites
· Websites are not like Field of Dreams – build it and they will come
· The difference between web design and search engine optimization
· Identifying the “Who” – finding your CLIENT
· Looking at your client’s character, lifestyle, income, engagement, need and time
· Optimizing for search engines or for people?
· Ultimately, it’s about lead generation
· The four levels of client awareness
· Looking at the intent of the searcher
· Differentiating yourself from your competition
· Identifying your USP
· Why your website needs to be conversion centric
· Having a website is just the first step, keyword research is the next
· Defining longtail phrases
· Thinking about the offer that you are going to make on your website
· Evaluating the effectiveness of your website

You can learn more about Glennette Goodbread and her services through her website and social media. She is also offering a free “discovery call” and a free e-book:

Website: https://www.premiumwebdesign.com
Webinar: https://rapidredesignnow.com/registration
Twitter: https://www.twitter.com/premiumweb
Facebook: https://www.facebook.com/premiumwebdesignandhosting
Linkedin: https://www.linkedin.com/in/premiumweb/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com.

Gunther Mueller talks about how to live the life you have always wanted on this episode of the Learning from Smart People Podcast with Rob Oliver. He has developed the 5-Step Magnetic Mind Method and shared some of the concepts during the discussion. He has a background as an entrepreneur and has applied many of the lessons learned from the business world to his concept.

Here are a few of the topics that Gunther Mueller and Rob Oliver discussed:

· A reminder about why we need to learn from Smart People
· Gunther’s entrepreneurial journey
· The danger of not listening to our own voice
· Everything you learn is learned through failure
· Identifying self sabotaging thought patterns and behavior
· The only power we have is the power to choose
· We create reality through our intention
· Everything that has been created has been created twice
· Figuring out your true desire
· Choosing the end result is the first step
· You are responsible for your own choices
· Becoming aware of the subconscious programs in your mind
· What you focus on grows
· Top creative stances
· How this plays out for people of faith
· How we choose to live has consequences
· There are only 2 things in the universe: information and energy
· The how is not as important as the where
· The path to your goal is your choice
· Avoiding value judgments on the things we experience

You can find out more about Gunther Mueller and Dream Life Masters through his website. There are videos and other information available for download. Additionally, he has given a tremendous discount on a session with him at Quest for the Quan.

Session: http://questforthequan.com
Website: https://DreamLifeMasters.com
Facebook: https://www.facebook.com/mueller.gunther/
Linkedin: https://www.linkedin.com/in/gunthermueller/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast
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YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com.

Michelle Thompson joined Rob Oliver on the Learning from Smart People Podcast to talk about how to grow your business by outsourcing and delegating. Her back story demonstrates how she had no choice but to learn the art of delegation after she experienced a stroke when she was 36 years old. She is now an expert on delegation and outsourcing. Her insights are practical and insightful.

Here are some high points from Rob Oliver and Michelle Thompson’s conversation on the Learning from Smart People Podcast:

· Michelle’s story of having a stroke at age 36
· Learning how to compensate for the brain damage
· Realizing that being alive is a gift
· How she became efficient at delegating
· Facilitating the conveyance of expectations (a.k.a. training)
· The 3 questions you need to evaluate your actions
· Examples of how you can partially delegate
· Why outsourcing is actually extremely cost-effective
· Freeing up your brain capacity as an added benefit
· Working smarter not harder
· Creating a step-by-step procedure guide
· Quick wins for freeing up your time and creating revenue-generating actions
· Creating the list of things that need to be done
· Using technology and people to get things done
· The art of “time blocking” (it increases efficiency!)
· The difference between repetitive tasks and one offs
· Testing the potential applicants
· Implementing a vetting system
· Where to find your virtual assistants
· Paying your virtual assistant a livable wage

You can find out more about outsourcing and delegation on Michelle Thompson’s website. You can also connect with her on social media. Be sure to download the free time audit to assess what you can delegate and outsource.

Website: http://awesomeoutsourcing.co/
Download: http://awesomeoutsourcing.co/taskdiscovery
Facebook: https://www.facebook.com/diakonos23
Linkedin: https://www.linkedin.com/in/michelleethompson/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the "Contact Us" page on the Learning from Smart People Podcast Website: http://www.learningfromsmartpeople.com

On this episode of the Learning from Smart People podcast, Rob Oliver interviews Katrina Sawa about how to Jumpstart Your Business. Katrina is a coach and consultant that helps entrepreneurs build moneymaking businesses. She shared great insights and practical tips for startups and established companies on how to put your business on autopilot and make your profits soar.

Here are a few of the topics that Rob Oliver and Katrina Sawa covered in this episode of the Learning from Smart People Podcast:

· Who needs to jumpstart their business?
· Assessing your business when you are feeling burnt out
· The importance of taking a step back
· Looking for things you can delegate
· The importance of having someone on the outside looking in
· Addressing the concerns of delegation
· Why virtual assistants make sense (and dollars and cents)
· You are the salesperson
· Tips for thinking about your sales team
· Having your business on autopilot – what does it mean?
· Utilizing the right technology in your final
· The importance of all of your technology communicating
· You need an expert to help you evaluate your business needs
· Having a tech expert help you, not a salesperson
· The value of software that is user-friendly
· Making your business support your lifestyle
· It starts with evaluating, how do you want to live?
· Your business needs to evolve as your life evolves

Take advantage of the free resources that Katrina Sawa offered by checking out her website. I would encourage you to connect with her on social media as well. You should think about the benefits of a call with her.

Website: https://jumpstartyourbiznow.com/
Twitter: https://www.Twitter.com/KatrinaSawa
Facebook: https://www.facebook.com/katrinasawa/
Instagram: https://www.instagram.com/katrinasawa/
Linkedin: https://www.linkedin.com/in/katrinasawa/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com.

Ryan Reger talks with Rob Oliver about how to make a comfortable living completely online during this episode of the Learning from Smart People Podcast. Ryan and his wife Melanie have been doing this since 2008. There are number of ways to do it and he shares an overview as well as some specific steps to take if you would like to make a living online.

Here are a few of the things that Rob Oliver and Ryan Reger covered in this episode of Learning from Smart People:

· A brief discussion on football
· People don’t dislike people who are not successful
· How Ryan made the jump to working online full-time
· His first online business – selling furniture
· Doing something that matches your skills and is needed in the world
· The skill of teaching is more important than knowledge of subject
· The 3 main ways to make money online
· You can start a business by selling the things you don’t use in your home
· The pyramid of selling physical items online
· What are people coming to you for advice on? You can sell that
· Suggestions for virtual products and/or services
· The initial investment can be as low as $0
· The difference between DIY and DFY
· Where to set up your online presence
· Identifying your target customer
· Is there a difference between sales and service?
· Earning certificates of appreciation

You can learn more about Ryan Reger through his website. You can also get a copy of his book for free there. He also answers every one of his emails personally…

Website: http://ryanreger.com/
Free Book: http://streamsofincome.com/ebook
Twitter: https://twitter.com/Ryan_Reger
Facebook: https://facebook.com/ryanreger
Instagram: https://www.instagram.com/ryanreger_tx/
Linkedin: https://www.linkedin.com/in/ryanreger/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com.

On this episode of the Learning from Smart People Podcast my guest is Alison Vidotto. Alison talked with Rob Oliver about how to create systems for business success. She has the experience as a business owner as well as a coach and trainer.

Here are a few of the topics covered in the conversation between Alison Vidotto and Rob Oliver:

· The origin of “Push Business”
· Having systems in place helps with the pivot during crisis
· The key during crisis is survival
· The consequences of entrepreneurs being isolated
· What does it mean to be online?
· The 3 ways you can bring traffic in online
· Tips for starting and growing an email list
· Everybody’s list started small
· Getting to know your ideal client
· Defining the 6 areas of pain for your clients
· Creating structures for your business
· Repurposing content – now what are you going to do?
· Everything you do in business works towards your end goal
· The 80/20 principle of social media
· The importance of having a call to action on everything
· It’s not about the number of followers, it’s about the level of connection
· How you sell something depends on who you are selling to
· “If it’s worth doing twice, it’s worth having a system in place”
· Simple steps for creating a system that anybody can follow
· Determining what you can’t let other people do
· The importance of communicating in your own voice
· Nobody was born a leader – everybody can learn
· If you are not leading, somebody else will

If you would like to learn more about Alison Vidotto on her website and through her social media. You can also take advantage of the free download she has offered:

Download: https://www.pushbusinessonline.com/SocialMediaChecklist
Website: http://www.pushbusinesstraining.com  
Twitter: https://twitter.com/AlisonVidotto
Facebook: https://www.facebook.com/Push.Small.Business.Training
Instagram: https://www.instagram.com/pushbusinesstraining/
Linkedin: https://www.linkedin.com/in/alisonvidotto/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com.

Marvin Green joined Rob Oliver on the Learning from Smart People Podcast to talk about how technology builds relationships and communities. Marvin is an IT specialist from Pittsburgh and has some practical understanding of the interaction between technology, values and relationships.

Here are a few of the topics that Marvin Green and Rob Oliver discussed in this episode of Learning from Smart People:

· Happy birthday to me!
· Humans are the most important part of the technology set up
· Technology can either divide or connect people
· Video calls allow us a glimpse into others’ homes and lives
· That insight humanizes people
· Values are everything!
· The importance of being helpful and grateful
· IT starts with relationships and ends with results
· Relationships are built more easily with people with similar values
· The definition of “vulnerability trust”
· Actions carry respect and results are what really matter
· Metrics are key to measuring your success in meeting your goals
· The ultimate goal is “culture goals”
· The impact of technological advancement on “real people”
· Relationships require work
· Understanding your “business environment”
· Your numbers tell stories in your business environment brings those stories to life
· The stories are what drives your business
· Answers are directional, not right or wrong
· Technology exists to serve humanity

You can find out more about Marvin Green, his business and services through his website and social media. Take advantage of his offer to do an IT evaluation for your organization.

Website: https://www.triumphantds.com
Facebook: http://www.facebook.com/triumphantds
Linkedin: http://www.linkedin.com/company/67904385

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com.

In this episode of the Learning from Smart People Podcast with Rob Oliver, Melissa Del Toro Schaffner talks about how to empower young people to pursue their dreams. She has created a coloring book to encourage girls to pursue occupations that are not stereotypically thought of as jobs for women. It is a powerful interview on a topic that is so important.

Here are a few of the high points of this conversation between Melissa Del Toro Schaffner and Rob Oliver:

· Melissa’s experiences on “Who Wants to be a Millionaire?”
· Transitioning from an electrical engineer to an entrepreneur
· Appreciation for people performing analytical jobs
· There is no right or wrong way to become an entrepreneur
· The important thing about your entrepreneurial journey is to start it
· Creating a business that fits with your lifestyle
· Dealing with emotions and mental conditions
· The importance of empowering women
· The creative process of making a coloring book
· One of the motivating factors for starting this podcast
· If no one who looks like you is doing what you want to do, be the first!
· Finding the convergence of your skills and your interests
· How to leave footprints for others to follow
· Breaking down the constructs of limitation
· What does empowerment mean?
· Who needs to be empowered?
· Everybody needs empowerment at some point
· The power of “feelings”

You can find more about Melissa Del Toro Schaffner on her website and social media. You can also check out her podcast.

Website: https://www.melissadeltoro.com
Coloring Book: https://www.amazon.com/Careers-Little-Sisters-coloring-inspiration/dp/1535332883
Coloring Book (Spanish): https://www.amazon.com/Profesi%C3%B3nes-para-Nuestras-Ni%C3%B1as-inspiraci%C3%B3n/dp/154284200X/
Twitter: https://twitter.com/melissaideltoro
Facebook: https://www.facebook.com/melissadeltorointernational
Instagram: https://www.instagram.com/melissadeltoro_voiceover
Linkedin: https://www.linkedin.com/in/melissaideltoro/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com.

Meridith Alexander shared the story of her daughter Schuyler on the Learning from Smart People Podcast with Rob Oliver. She talked about how to see the possibilities that exist, even in the most difficult circumstances. Meridith received the phone call that every parent dreads! Her daughter Schuyler had been injured during a trip to South America. Meridith chose to put everything that she had learned theoretically about the “Inner Game” to practical use in helping her daughter.

Here are a few of the points covered in this conversation between Rob Oliver and Meridith Alexander:

• The back story of what happened with her daughter Schuyler
• Receiving bad news about your child as a parent
• Moving past denial
• The power of relationships as seen by a single post on Facebook
• Pushing beyond the urge to pull the covers over your head in a crisis
• Powerlessness: the worst of all the emotions
• Not being a second victim but leading the team’s vision
• The update on where Schuyler is today
• Focusing on assets rather than deficits
• Attracting the right action
• The power of the word “Is”
• How your mind is like a jukebox
• Actively participating in our own thoughts
• How you handle an “earworm”
• Why creativity used to be a bad thing
• The beauty of the diversity of the human race
• Having a vision to see the possibilities
• The biggest lessons from Schuyler’s experience
• Making the little shift from in possible to I’m possible
• Choosing to not accept societal limitations 

You can find out more about Meridith Alexander and “The Sky’s the Limit” on her website, social media and Amazon.

Website: http://www.gritmindsetacademy.com
Strategy Call: https://bit.ly/GoEpicNow
Facebook: http://www.facebook.com/schuyisthelimit
LinkedIn: https://www.linkedin.com/in/meridith-alexander-skylimit/
Book: http://bit.ly/OrderSkyStory

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com.

Today’s Smart Person is Regina Petersburgsky. She joined the Learning from Smart People Podcast with Rob Oliver to talk about how to start an Amazon business. She has an amazing back story of learning a serious work ethic from our parents as her family fled Russia and moved to Australia. Today, she is an Amazon seller and is all about “Women on Amazon”

During this episode of the Learning from Smart People Podcast, Rob Oliver and Regina Petersburgsky cover:

· Regina’s story of moving to Australia as a refugee
· Nothing comes to you without effort
· Entrepreneurship is the only option for some people
· How Regina honed her people skills
· Why she chose to own a retail business
· Shifting gears when your business doesn’t fit with your life
· The opportunity of building a business on Amazon
· Private Label as a sales structure
· Using the right training course to learn
· Juggling all of the moving parts
· Celebrating “Women on Amazon”
· Finding the right websites for connecting with manufacturers
· What to do if you are at the “idea” stage for a product
· Other business structures for doing business on Amazon
· Starting an Amazon business using “Sweat Equity”
· Utilizing the Kindle Direct Printing program
· How to use third-party vendors on Amazon
· The art of arbitrage
· Working with wholesalers to sell on Amazon
· Selling your business to a private equity company

You can learn more about Regina Petersburgsky on Facebook. There is also a link to a PDF download of the 7 different Amazon business models.

Website: http://www.womenonamazon.com
Download: https://bit.ly/models7
Facebook: https://www.facebook.com/groups/womenonamazon
Linkedin: https://www.linkedin.com/in/regina-peterburgsky

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Tiara M Tucker joined Rob Oliver on the Learning from Smart People Podcast to talk about how to be an empowerment connector. Tiara wears a number of “tiaras” but is most passionate about empowering other people and helping them to connect with the world around them. She is also the founder of the “Speak That! Movement”.

Here are several things that Rob Oliver and Tiara M Tucker covered in this episode of Learning from Smart People:

· Turning a passion into a career
· Building a brand starts with individual actions
· There is more than one way to start a business
· The difference between “titles” and “what you do”
· What is an “empowerment connector”?
· Getting connected to other people, resources, communities and yourself
· The opposite of them being empowered
· Empowerment doesn’t have an impact until you make it personal
· The difference between motivation and empowerment
· The snowball effect of empowerment
· Empowerment shows up in different ways for different people
· Sometimes we put power into the hands of people that don’t deserve it
· Using function based job descriptions
· Counteracting bias and inequality
· Mental health and empowerment
· Not allowing other people’s opinions to shape our self-image
· The value of self talk
· Dream it, believe it, speak it, walk it
· Dreams only come true with action
· The definition of faith

You can connect with Tiara M Tucker through her website and social media and learn about the Speak That Movement. Be sure to take advantage of her offer of a free discovery session.

Website: https://www.tiaraprnetwork.com/
Website: https://www.speakthatmovement.com/
Twitter: http://twitter.com/TiaraMTucker
Facebook: https://www.facebook.com/speakthatmovement/
Instagram: http://instagram.com/letsspeakthat
LinkedIn: https://www.linkedin.com/in/tiaramtucker

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Matt Franklin joined Rob Oliver on the Learning from Smart People Podcast to talk about how to prepare for retirement as an entrepreneur. Matt also talked about his experiences on Shark Tank and how his success there propelled him to do what he is doing today. According to Matt Franklin, he is the only Shark Tank contestant who has been punched by another Shark Tank contestant. Seriously, you have to listen to the podcast to hear his story.

Here are a few of the topics Rob Oliver and Matt Franklin discussed on this episode of Learning from Smart People:

· Matt Franklin’s Shark Tank Experience
· Making statements that that elicit a response
· How to prepare for Shark Tank
· Adversity turns into opportunity
· Getting punched by another Shark Tank contestant
· Hard lessons about financial responsibility
· Teaching others about retirement based on his own experiences
· The power of personality and rapport in business
· Developing a “pleasing personality”
· Building a foundation of being likable
· It’s all about personality and selling yourself
· Why entrepreneurs are not good at retirement planning
· Tips for entrepreneurs to plan for retirement

You can find out more about the Rogue Retirement Lounge and Matt Franklin through the links below:

Website: https://www.rogueretirementlounge.com
Linkedin: https://www.linkedin.com/in/bottlerocketlabs/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Today’s topic is how to build relationships that matter in business and in life with Sean Lardo. During this episode of the Learning from Smart People Podcast, Rob Oliver and Sean Lardo talk about the interesting story of how they were connected and Sean shares his insights into the importance of the relationships that you form in your personal life and in your business. His insights are based on 9 years of military service as well as many years in the business world.

Here are some high points from the conversation between Sean Lardo and Rob Oliver:

· How Sean and I met and why he is on the podcast
· Why this may be the best episode of Learning from Smart People ever!
· What Sean Lardo learned during his time in the Army
· The definition of humility
· The return on investment from selfless service
· Sean’s definition of success in business
· The importance of culture
· “No pain, no gain!” In your business
· What makes a good mentor/mentee relationship
· How do the people around you see you?
· Learning from negative feedback
· The difference between generic feedback and specific instance feedback
· Building relationships in business
· Developing a positive attitude
· The only thing you can control is your attitude
· Making sure your kids know they are welcome and loved

You can find out more about Sean Lardo and OIT VoIP through the links below:

Website:  http://www.oit.co
Twitter: https://go.oit.co/twitter
Facebook: https://go.oit.co/facebook
Instagram: https://go.oit.co/instagram
Linkedin: https://go.oit.co/linkedin
YouTube: https://www.youtube.com/oitvoip

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Today's guest on the Learning from Smart People Podcast with Rob Oliver is former FBI violent crimes analyst Christina Eanes. She talked about how to grow yourself and your business through escape rooms. After developing her problem-solving abilities in the FBI, she has become a speaker, trainer and author to help people increase their self-awareness and strengthen the teams in the workplace utilizing escape rooms.

Here are a few of the topics that Christina Eanes and Rob Oliver covered in this episode of the Learning from Smart People Podcast:

· Christina Eanes' background as a FBI violent crimes analyst
· The reminder that it's all about perspective
· A transition in the type of training
· Christina's target market for training
· Utilizing escape rooms as a development tool
· Escape rooms as a tool for self awareness not just entertainment
· Perception is reality
· An escape room can also be done virtually
· How emotional intelligence fits into escape room behavior
· Understanding the strengths of your team
· The importance of intention in reaching your goal
· Assessing new members of the team
· Adjusting your role depending on your team members
· Building rapport with the Game Master (developing leadership!)
· Characteristics of a good leader
· Learning from failure, an undervalued tool
· The power of the growth mindset versus the fixed mindset
· Developing teams, skills and leadership in a safe environment
· Reflecting on what you learned after the escape room experience
· Watching the recording or getting a report from the game master
· The difference between what we are doing and how we are being
· The importance of including everyone as part of the team

You can find out more about Christina Eanes and her speaking, training and books through her websites. Follow her on social media as well.

Website: https://lifeisanescaperoom.com
Website: https://christinaeanes.com
Twitter: http://www.twitter.com/christinaeanes
Linkedin: https://linkedin.com/in/christinaeanes

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Today’s smart person is Dorit Sasson from SEO Magic with an overview of Search Engine Optimization (SEO.) During this interview on the Learning from Smart People Podcast, Rob Oliver and Dorit go over the nuts and bolts of optimizing your website for Google. If you have a website, you need to hear what she has to say.

Here are some of the topics covered by Rob Oliver and Dorit Sasson on this episode of Learning from Smart People:

· What is search engine optimization? (SEO)
· The power of content and keywords
· The value of connections over keywords
· What you need to know about your audience
· Avoiding burnout and overwhelm from your website
· The SEO learning curve
· Things you need to embrace
· Common mistakes and how to avoid them
· Tools for helping with your search engine optimization
· Succeeding when you are not a copywriter
· Creating an optimized YouTube video
· Competitive research – what are the other people in your niche doing?
· Current best practices for search engine optimization
· The hidden value of an FAQ
· Standing out as unique and different
· Putting your expertise into practical use
· It’s all about creating connections

You can learn more about Dorit Sasson and SEO Magic through her website and social media. Check out her webinar as well. It may be what you need to know to optimize your own website.

Website: https://www.doritsasson.com/
Facebook: https://www.facebook.com/DoritSassonauthorAccidentalSoldier
Instagram: https://www.instagram.com/doritsassonwrites/
Linkedin: https://www.linkedin.com/in/doritsasson/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Denise Sinkavich talks about how to supercharge your website for Google and other search engines on this episode of the Learning from Smart People Podcast with Rob Oliver. She started out making websites to communicate with fellow hockey families and turned it into a business, DDS Web Design. If you have questions about search engine optimization, website security or just setting up a website, you’ve come to the right place!

During this episode of the Learning from Smart People Podcast, Denise Sinkavich and Rob Oliver talk about the following:

· The origin of DDS Web Design
· Who DDS Web Design serves
· Why you need a website
· What should be on your website and why
· Adapting to voice search in creating content and search engine optimization
· The importance of consistency across physical location, online presence, branding and social media
· Should you write content for your customers or for the search engines?
· Finding the balance between text and images
· Putting key phrases in the background of your website to optimize for search engines
· The importance of page titles
· Tools to help you create a relevant website
· The importance of Google reviews
· Make sure your website is responsive (a.k.a. mobile friendly)
· Tips for securing your website
· The danger of being “blackballed”
· Understanding the search engine timeline
· Steps to take if you don’t have a website
· How to help a website that is not performing well

You can find out more about Denise Sinkavich and DDS Web Design on their website. She is offering a PDF Tip Sheet as well as a free Search Engine Analysis of your website. I would encourage you to connect with her on social media as well.

Website: https://www.ddswebdesign.com/
Facebook:  https://www.facebook.com/ddswebdesign
Linkedin: https://www.linkedin.com/in/denise-sinkavich-3bb08a7b/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

In this episode of the Learning from Smart People Podcast, Rob Oliver interviews the Pickle Lady – Diane Breaux and her husband Randal about how to build a unique brand. Diane Breaux is a real estate agent in the Prescott Arizona area who has developed her personal brand as the Pickle Lady. She has grown her business to the point that she now has a team supporting her. The Pickle Lady and her team are known as the Pickle Brigade.

Here are a few of the topics that Rob Oliver and the Pickle Lady (Diane Breaux) cover in this episode of the Learning from Smart People Podcast:

· The origin of the Pickle Lady
· Separating yourself from your competition
· Growing a business from a part-time job to a multiperson team
· Capitalizing on each team member’s abilities and strengths
· The importance of building trust with customers (and with team members)
· Marketing is getting someone’s attention
· Building a brand is multifaceted: name, logo, identity, uniqueness
· Dealing with the embarrassment of having a unique brand
· Successful branding keeps you front of mind
· Simple works!
· Everybody has a role to play on the team, not just the lead singer
· It’s important that the pickles are good!
· Back up your branding with fantastic service
· Building your business by building relationships
· Being authentic with yourself
· It is as important to reap how the people you don’t want to work with as it is to attract the ones you do
· Using a “slow burn” technique in marketing
· Where she got the pickle recipe

You can find out more about Diane and Randall Breaux, the Pickle Lady, on their website and through their social media. Be sure to check out their weekly video as well.

Website: https://Pickle411.com   
Website: https://PrescottPickleLady.com  
Facebook: https://www.facebook.com/PrescottPickleLady

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Lori Ball joined the Learning from Smart People Podcast with Rob Oliver to talk about how to use your experiences with adversity to help others. She has a cancer survivor who formed Faith and Gratitude, a 501c(3) nonprofit dedicated to serving cancer patients and their caregivers. The organization provides resources gathered from Lori’s experiences, most of which were not easily accessible during her treatment.

Here are a few of the things that Lori Ball and Rob Oliver talk about on this episode of the Learning from Smart People Podcast:

· A self-diagnosis of ovarian cancer
· Empowering yourself in the face of adversity
· Exploring complementary modalities
· Following the path – helping other people
· Why Lori was worried that she wouldn’t get to have chemotherapy
· Only 5% of cancers are genetic
· Using your experiences to benefit others
· Receiving the generic information notebook
· Creating a new binder to serve cancer patients
· Understanding that you are not the only one going through it
· How Lori Ball formed her own 501c(3)
· Providing support, free of charge for cancer patients
· Readjusting the service because of COVID
· Empowering cancer patients to take an active role in their treatment
· Why treatment plans cannot be a “one-size-fits-all” approach
· Your diagnosis will never take away your you-ness

You can learn more about Lori Ball and her nonprofit, Faith and Gratitude, on her website or on social media.

Website: https://faithandgratitude.org/
Facebook:  https://www.facebook.com/faithandgratitudeinc
Linkedin: https://www.linkedin.com/in/lori-ball-a3489510/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Kim Sterry talks about how to grow a side hustle business on this episode of the Learning from Smart People Podcast with Rob Oliver. Kim turned a passion for food into a cooking business, delivering high quality homemade food for local customers.

Here are a few of the topics Rob Oliver and Kim Sterry cover in this episode of Learning from Smart People:

· How her business grew from a blog to a pickup kitchen

· Developing signature dishes and outside the box recipes

· Doing what you love and turning it into a business

· Food as a medium for memory making

· Food is also unifier

· Finding the dance in the kitchen

· “Everybody is a foodie”

· Cooking does not need to be complicated

· The dish to start with…

· How cooking together effects your relationships

· Enjoying the fruits of your labor

· Finding inspiration

· Food as a family building foundation

· Time in the kitchen as an opportunity for relationship building

You can learn more about Kim Sterry and Kimmy's Cucina, check out their website and social media:

Website: https://kimmyscucina.com/
Facebook: http://facebook.com/Kimmyscucina
Instagram: http://instagram.com/kimmyscucina

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Wayne Mullins talks about how to be a lifelong learner on this episode of the Learning from Smart People Podcast with Rob Oliver. As an entrepreneur and family man he works to build self-awareness and develop himself, his relationships and his business. His strategies are simple, practical and achievable.

In this episode of the Learning from Smart People Podcast, Rob Oliver and Wayne Mullins talk about the following:

· The origin of the name “Ugly Mug Marketing”
· Wayne’s education in Automobile University
· His recommendation for podcast to learn from
· Why he learns better from reading
· Finding what works best for you as a learner
· The power of intentionality and consistency – The Page A Day Commitment
· Building a habit with micro goals
· Things that are easy to do are easy to NOT do
· Strategies for achieving micro goals
· Wayne’s morning ritual – seven days a week
· Consistency creates miracles
· The difference between a windshield and a rearview mirror
· Framework, strategy and tactic – the train analogy
· The concept of “Seasonal Reading”
· Some book recommendations
· Self-Awareness – who do I want to be?
· Learning to let go of your ego

You can learn more about Wayne Mullins and Ugly Mug Marketing on their website and through social media.

Website: https://www.uglymugmarketing.com/
Facebook: https://www.facebook.com/uglymugmarketing/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

If you’re wondering how to build an online course, check out today’s episode of the Learning from Smart People Podcast. Rob Oliver interviews Destini Copp about online education and how to use online courses to build your brand and increase your revenue. Destini Copp is a former college professor who helps entrepreneurs launch and grow their online businesses.

During the conversation between Destini Copp and Rob Oliver you will learn about the following:

· The beginning of the online education concept
· How COVID forced the issue with online courses
· Online courses open your business to new clients
· Online education is a $300 billion business
· Different ways entrepreneurs are building courses online
· Brand building versus revenue producing
· Differentiating yourself from your competition
· Creating different tiers of online courses
· Your current customers are more likely to buy from you again
· The first steps to building an online course
· The value of market research
· Why you need to build your audience first
· Different revenue models for online courses
· Creating a beta course
· How to think about a course outline
· Making the course: slide decks, video, and audio options
· Why short videos work best

You can find out more about Destini Copp through her website and on her social media. I would encourage you to take advantage of the free offers on her website.

Website: https://destinicopp.com/
Facebook: https://www.facebook.com/destinicopp
Instagram: https://www.instagram.com/destinicopp/
Linkedin: https://www.linkedin.com/in/destinicopp/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

On today’s episode of the Learning from Smart People Podcast, Tonya Thomas talks about how to grow your business using a virtual assistant. She talks with Rob Oliver about her virtual assistant company, the services they provide and the impact that it has on her clients. If you have considered the need for delegating some of your responsibilities, check out what she has to say.

Rob Oliver and Tonya Thomas discuss the following concepts during this episode of the Learning from Smart People Podcast:

· Keeping your “why” in mind when delegating
· The value of starting small
· Figuring out what you can delegate
· Identifying your “zone of genius”
· Suggestions for delegating to open up your time
· Choosing how you delegate, by project or by the hour
· Developing delegation checkpoints
· How small is too small?
· Realizing the value of the time you are investing in your business
· The value of using outside experts
· Real life examples of things that a virtual assistant can do
· Who are the virtual assistants?
· Using a virtual assistant as the first step in hiring a staff
· Building a relationship with your virtual assistant
· Finding balance in your relationship with your remote employee
· Defining boundaries, roles and tasks
· The onboarding process
· The importance of proper expectations

Check out Tonya Thomas’s podcast “Unbottlenecking Your Business” and take a look at her website and social media.

Website: https://www.teamdelegate.com
Facebook: www.facebook.com/groups/446139829909656/
Linkedin: https://www.linkedin.com/in/tonyabthomas/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
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· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Today’s episode of Learning from Smart People Podcast features an interview with Melanie Colusci about how to move from start up to success. Rob Oliver and Melanie Colusci talk about how she came to be a 3X business owner and an entrepreneurial coach for female entrepreneurs.

Here are a few of the topics covered by Melanie Colusci and Rob Oliver in this episode of the Learning from Smart People Podcast:

· How Melanie became an entrepreneur
· Why following in your parent’s footsteps isn’t always bad
· The evolution to owning three businesses
· Guidance for entrepreneurs before launching a business
· Melanie’s take on of success
· Up leveling your success
· The importance of a mission and vision statement
· The path to success is one step at a time
· Using non-annualized goals
· Being strategic as an entrepreneur
· Doing the boring stuff matters
· Rewarding yourself for doing what needs to be done
· Finding balance in your business
· Using creative “consequences”
· What to look for in a mastermind group
· The link between marketing and success
· Consistency is the key!
· Don’t lose sight of your mission and vision
· The power of intentionality
· Celebrate your successes

You can connect with Melanie Colusci through her website and her social media. Be sure to take advantage of her free download on marketing.

· Website: https://fromstartuptosuccess.com/
· Facebook: https://www.facebook.com/fromstartuptosuccess
· Linkedin: https://www.linkedin.com/in/melanie-colusci-880420197/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

My guest is Sarah Long, author of “College Cooking 101: Fast Food Without a Kitchen.” She joined the Learning from Smart People Podcast with Rob Oliver to talk about how to write a book and get it published. As an accountant with no writing experience, she managed to get her book published through a traditional publisher and into bookstores across the country.

Here are a few of the topics Sarah long and Rob Oliver discussed during this episode of the Learning from Smart People Podcast:

· The back story on Sarah’s book and why she wrote it
· How she found her unique niche
· Utilizing the tools at hand to cook
· Solving problems with the abilities you have
· How a non-author accountant wrote a book
· Writing a book proposal that gets accepted
· Becoming the solution when none exists
· The business side of a book proposal
· Identifying your target market
· Your nonfiction book can come from your experience solving a problem
· Creative marketing ideas
· Looking at profitability before you start writing
· Developing an eye for opportunity

You can find out more about Sarah and her cookbook through her website and social media links. There is a link to her book on Amazon as well.

 Website: http://www.SarahHLongAuthor.com
Twitter: http://twitter.com/SarahHLong1
Facebook: http://facebook.com/SarahHLongAuthor   
Instagram: http://instagram.com/CollegeCooking101

Book: https://www.beaconpublishinggroup.com/product-page/college-cooking-101-fast-food-without-a-kitchen

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Seth Greene joined the Learning from Smart People Podcast to talk about how to find your niche and dominate it. Seth Greene is the founder of Market Domination LLC and is a leader in direct response marketing. He has great insights, actionable ideas and fantastic examples of what he is doing for his clients.

In this episode of the Learning from Smart People Podcast, Rob Oliver and Seth Greene talk about:

· The definition of direct response marketing
· Your marketing depends on your target and where they hang out
· Properly selecting your target market
· More than finding a niche, find a micro niche
· Your target market needs to know they have a problem and be able to pay you
· Why you need to know your target audience
· A Magical Marketing Proposition
· Testing out your message on your target market
· Scaling your marketing
· Finding partners – co-opetition
· Working with those partners
· Finding one per week, for an entire year
· Identifying your ambassadors
· Developing a partnership plan

You can connect with Seth Greene through his websites. Additionally, you can get his book at a 50% discount and take advantage of the free 15 minute phone call.

Website: http://www.growyourowncult.com

Website: http://www.marketdominationllc.com

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast

· Instagram: http://instagram.com/LFSPPodcast

· Facebook: http://facebook.com/LFSPPodcast

· LinkedIn: https://www.linkedin.com/company/lfsppodcast/

· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Today’s guest on the Learning from Smart People Podcast with Rob Oliver is Sandra Younger. She talks about how to turn adversity into opportunity. Her back story is fascinating, she escaped one of the largest wildfires in California history. Drawing from experience, she has learned all about resilience and posttraumatic growth.

Here are a few of the things Sandra Younger and Rob Oliver talk about during this episode of the Learning from Smart People Podcast:

· Sandra’s story of the Fire Outside My Window
· The Bobcat miracle
· Looking for the steps to come back from adversity
· Learning from Viktor Frankl (and I was wrong, Jonathan Livingston Seagull was by Richard Bach)
· We have control over our attitude even when we can’t control our circumstances
· 5 principles of posttraumatic growth
· Victims versus survivors
· Looking for the fire followers (resilience is in our DNA)
· The science of gratitude
· The importance of being patient
· The power of belief
· MJ Callaway episode: https://www.learningfromsmartpeople.com/podcast/mj-callaway/
· Survivors to thrivers to givers to changers
· Accepting help and ask for help when you need it
· You can’t give help if you can’t accept help
· Creating communities and connections
· Choose your story
· The need to keep moving forward

You can connect with Sandra Younger through her website and social media. Be sure to download the guidebook that she mentioned. Check out her book on Amazon as well.

· Website: http://www.SandraYounger.com
· Book: https://www.amazon.com/dp/B00MJD7D1A/
· Twitter: http://www.twitter.com/syounger
· Facebook: https://www.facebook.com/sandra.m.younger.5
· Instagram: http://www.instagram.com/smyounger
· Linkedin: https://www.linkedin.com/in/sandrayounger/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

· Twitter: http://twitter.com/LFSPPodcast
· Instagram: http://instagram.com/LFSPPodcast
· Facebook: http://facebook.com/LFSPPodcast
· LinkedIn: https://www.linkedin.com/company/lfsppodcast/
· YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Helen Chang talks about how to build your entrepreneurial toolkit with a book on this episode of the Learning from Smart People Podcast with Rob Oliver. She is an award-winning journalist, a best-selling ghostwriter and a truly Smart Person. Helen Chang has an infectious energy and provides a clear rationale as to why a book is a powerful tool for entrepreneurs.

Here are a few of the topics covered by Rob Oliver and Helen Chang in this episode of the Learning from Smart People Podcast:

· How a book fits into an entrepreneur’s “toolbox”
· The two things a book creates
· Creating an ecosystem of products, based on your book
· Helen’s story of how she became a ghostwriter
· Overcoming disappointment and the desire to quit
· Understanding the power of the book
· Using a book as the anchor for your business
· The Create My Book System
· The book creation process to crystallize a system and create intellectual property
· Finding a title that your audience will buy
· How your book can create a brand
· The opportunities that flow from having a brand
· Your book is your “Content Bible”
· Utilizing your “What”, your “Why”, and your “How”
· Creating a waterfall of income from your book
· How your book title can make you stand out
· The elephant story and how it created a brand for an insurance agent
· Mining your wisdom, knowledge and experience and packaging it
· Creating a tribe based on your book
· Being authentic is what truly resonates

You can find out more about Helen Chang through her website and you can get your free gifts from Helen at the links below:

Website: http: //freegiftsfromhelen.com
Website:  www.authorbridgemedia.com
Twitter:   https: //twitter.com/authorbridge
Facebook:  https: //web.facebook.com/AuthorBridgeMedia/   
Instagram: https: //www.instagram.com/authorbridgemedia/
Linkedin:  https: //www.linkedin.com/in/helenchangwriter/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

On today’s episode of Learning from Smart People, Vanessa Zamy talks about how to start your entrepreneurial journey while working full-time. This podcast episode is a little longer than usual because there is so much information we couldn’t pack it into 30 minutes. Whether you are an aspiring entrepreneur or are running your own business, there is something in this episode of the Learning from Smart People Podcast for you.

Here is what Vanessa Zamy and Rob Oliver talk about in this episode of the Learning from Smart People Podcast:

· What makes a good entrepreneur?
· The mindset of a successful entrepreneur
· Starting a business while you still are working
· How your business struggles impact those around you
· The story of Buffo, the World’s Strongest Clown
· Using your day job to finance your entrepreneurial venture
· Eliminating the financial stress of a business startup
· Time management does not exist
· Why entrepreneurs are like a hamster on a wheel
· The difference between being busy and being productive
· The importance of coaching and a support team
· Defining goals by assessing where you want to be in the future
· The six stages of a successful entrepreneurial venture
· Growing your profit!
· The difference between business launch and business development
· Tips for hiring a virtual assistant
· Why it’s important to have a step-by-step plan to reach your vision
· The two key parts of a business – marketing and sales
· Fitting people into the system you have created
· Anyone can be an entrepreneur – follow the business principles!
· Finding the right marketing strategy for you
· Keep it simple and keep it moving
· Transitioning from part-time to full-time entrepreneur
· Optimized boundaries
· Developing a profit driven focus
· Getting the help that you need

You can find out more about Vanessa Zamy through her website and social media. You can also take advantage of her offer of her offer of a free power session.

Website: http://www.vzamy.com/
Facebook: https://www.facebook.com/zamyva/
Instagram: https://www.instagram.com/zamyvanessa/
Linkedin: https://www.linkedin.com/in/zamyvanessa/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Rhonda Williams joined the Learning from Smart People Podcast with Rob Oliver to talk about how to live stress-free. With her background as a medical professional, she understands stress from both sides: experiential and clinical. She has great insights for Recovering Stressed Out Leaders.

Here are a few things that you will learn during this discussion between Rob Oliver and Rhonda Williams:

• · Where does stress come from
• · Stress-free does not mean without stress
• · Becoming a stress ninja
• · The way the external environment affects us is a choice
• · The need for self-awareness
• · How your stress affects those around you
• · The definition of an R SOUL
• · Rhonda’s story of reinventing herself
• · Leaders don’t have to carry all of the stress by themselves
• · Her definition of leadership
• · The danger of creating a double negative environment
• · Stress is bad for your body
• · Removing the value statements on our external circumstances
• · How we train our bodies to react to stress
• · Utilizing emotional intelligence
• · Recognizing our stress drivers
• · No one else can make you feel insecure
• · You can react or you can respond (#itsalwaysyou)
• · Inside every big problem is a small problem, struggling to get out
• · The two parts of self-awareness
• · Tips for self-awareness
• · The power of inviting feedback
• · The lost art of listening
• · Criticizing the mirror

You can connect with Rhonda Williams through her website or on her social media. Be sure to take advantage of her free e-book and her momentum boosting call.

• Website: http://www.theStressFreeLeader.net
• Twitter: https://twitter.com/rhondaywilliams
• Facebook: http://facebook.com/coachrhondaywilliams1
• Instagram: http://instagram.com/coachrhondaywilliams
• LinkedIn: http://linkedin.com/in/rhondaywilliams

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Today's topic is how to live without fear with Jacqueline Wales. Host Rob Oliver spoke to Miss Wales about the definition of fear and how to overcome the fear that often paralyzes us and keeps us from moving forward. It's a very powerful and relevant episode of the Learning from Smart People Podcast.

During this discussion between Rob Oliver and Jacqueline Wales you will learn the following:

• The definition of fear
• The power of "seeing differently"
• Why fear is imagination based
• The effects of being stuck in uncertainty
• The present is the only tangible time we have
• You always have a choice!
• The fixed mindset versus the growth mindset
• Jacqueline's belief that the energy you put into the world comes back to you
• The power of adaptability
• Being fearless is not the absence of fear, it's their willingness to take the next step
• Fear lives between your ears
• Who is doing the talking in your head?
• Evaluating the questions in your mind… Is it true?
• Failure is one of the great teachers
• You have control over you
• We are all capable of change
• Change starts with looking at your thinking

You can learn more about Jacqueline Wales on her website or through her social media.

Website: https://thefearlessfactoratwork.com/
Facebook: https://www.facebook.com/JacquelineWales/
Linkedin: https://www.linkedin.com/in/jacquelinewales/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

This episode of Learning from Smart People features Kelli Komondor and Mj Callaway talking about the Twenty WON Project – celebrating resilient female entrepreneurs. The book project looks at 21 women who were able to do amazingly positive things during 2020, in spite of the pandemic and all of the other obstacles. They did not allow 2020 to defeat them, during 2020 they WON!

Here are a few of the topics Kelli Komondor, Mj Callaway and Rob Oliver discussed on this episode of the Learning from Smart People Podcast:

• The origin of the 20 WON concept
• Celebrating the success of female entrepreneurs
• The importance of building relationships and expanding your network
• We can all learn from the success stories being resilient in the adversity of the pandemic
• The strategy of the Brave Women Project
• The power of sharing stories
• Finding the positive, even in the most negative circumstances
• Celebrating Mj Callaway and her relationship with the Learning from Smart People Podcast
• The importance of organization and collaboration for completing projects
• The first step in teambuilding is relationship building
• Equipping your team with the "tools for success"
• COVID-19 wasn't the only bad thing that happened in 2020
• Why it's easier to talk about adversity than it is success
• Recognizing your strengths and accomplishments without being arrogant

You can connect with the project and with Kelli Komondor and Mj Callaway using the links below. I would encourage you to get the book. It is available for free on April 21, 2021. However, if you miss that, the stories and insights are well worth the cost of the book.

Project: http://www.twentywonbook.com
Kelli: http://www.k2creativellc.com
Mj: http://www.mjcallaway.com
Facebook: https://www.facebook.com/TwentyWonBook

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Robert MacPhee talks about how to make excellent decisions on this episode of the Learning from Smart People Podcast with Rob Oliver. Excellent Decisions is not just Robert MacPhee's book, it is his work, his passion, his life and his legacy. We make more decisions than we realize, by developing our values and vision, we can ensure that we are making excellent decisions.

As Rob Oliver mentioned during the open, FeedSpot.com recognized the Learning from Smart People Podcast as one of the "Top 35 Entrepreneurship Podcasts You Must Follow in 2021." (Link below.)

Here are a few of points to listen for in this conversation between Robert MacPhee and Rob Oliver.

• The background of Excellent Decisions
• How Jack Canfield influenced Robert's parenting style
• Why it is important to help young people decide what's important to them
• The impact of our everyday decisions in our own lives and the lives of others
• We teach what we most need to learn!
• How decisions are the bridge between our personal development and our actions
• The way our actions impact our kids far more than our words
• Why Robert and his family don't use the word "can't"
• The definition of a "comfort zone"
• Why you can't get out of your comfort zone without identifying what it is
• Creating a new comfort zone should be the goal
• The understanding that having a comfort zone is neither good nor bad
• Excellent Decisions is all about leadership
• The principles of decision-making as a parent are the same as decision-making as a business person
• The importance of knowing the vision and values of your organization and your self
• The definition of values and two questions to help find them

Check out Robert MacPhee's website. Be sure to take advantage of the free material he offered.

Website: https://www.excellentdecisions.com

Resources: https://www.excellentdecisions.com/joy

Twitter: https://twitter.com/robertmacphee
Facebook: https://www.facebook.com/robert.macphee.58
Linkedin: https://www.linkedin.com/in/macpheerobert/

Here's the link to the FeedSpot list of Entrepreneurship Podcasts You Must Follow in 2021:

FeedSpot: https://blog.feedspot.com/entrepreneur_podcasts/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Today's episode of the Learning from Smart People Podcast features an interview with Alicia Butler Pierre about how to develop your business infrastructure. She has written one of the only books on the subject and even though the topic seems quite dry, she made the information accessible and interesting. It's a topic not just for start up businesses but, as she stated during the interview, established businesses need to build better policies and procedures to increase profitability.

Here are a few of the topics you will learn about during this conversation between Alicia Butler Pierre and Rob Oliver:

• Michael Gerber's book – The E Myth
• The difference between having a skill set and being an entrepreneur
• Why developing a business infrastructure is imperative for established businesses
• The seven key elements of business infrastructure
• Using key performance indicators
• The importance of well-developed job descriptions
• Developing a vision board looking at today and the future
• Identifying the steps to deliver your service or product
• The difference between growing a business and scaling a business
• Why fear is sometimes the best motivator for developing business processes
• The wisdom of Warren Buffett regarding little expenses
• Avoiding the "shiny object syndrome"
• Why it is worth taking the time to find the right solution and not settling for the first thing that comes along

You can connect with Alicia through her website and social media. Check out her podcast and her book. There is also a link to Michael Gerber's book.

Website: https://aliciabutlerpierre.com/
Twitter: https://twitter.com/alicia_b_pierre
Facebook: https://www.facebook.com/AliciaButlerPierre
Instagram: https://www.instagram.com/Alicia_B_Pierre/
Linkedin: https://www.linkedin.com/in/aliciabutlerpierre/

Book: https://www.amazon.com/Myth-Most-Businesses-Dont-About/dp/0887303625

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Rob Oliver talks with Sheri Prentiss in this episode of the Learning from Smart People Podcast. Dr. Sheri shares insight into how to find purpose after devastating change. A well respected and successful medical doctor, Sheri's whole life changed when she developed lymphedema as the result of her treatments for cancer. Her story is powerful and her positivity is infectious.

During this discussion between Rob Oliver and Sheri Prentiss you will hear:

• Sheri's reason for becoming a physician
• Lymphedema – the condition that changed her ability to do her job
• Why you can't just move on all the time
• What happens when other people devalue you
• Dealing with "dream snatchers" – when someone or something steals your dream
• Sheri's determination to LIVE
• Her new understanding of the four elements of LIVE
• Understanding your strengths and using them to make a difference
• The impact of sharing your of yourself
• Creating a new vision of yourself after adversity
• The difference between what you do and who you are
• The amazing value of just being yourself
• Why Sheri wrote a book
• The lessons from adversity are universal
• How Sheri earned the title of Queen (and what is her kingdom…)
• The importance of focusing on what you have, not what you have lost
• Starting a nonprofit to address an issue you are passionate about

You can find out more about Dr. Sheri Prentiss on her website and through her social media. The link to her nonprofit is also included below:

Website: https://www.drsherimd.com
NonProfit: http://www.live-today.org
Twitter: https://twitter.com/divamd7
Facebook: https://facebook.com/DrSheriMD
Instagram: https://instagram.com/drsherimd
Linkedin: https://www.linkedin.com/in/drsherimd

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Genecia Alluora talks about female entrepreneurship and gender equity on this episode of the Learning from Smart People Podcast. As an entrepreneur, she has a great deal of expertise and insight that has led her to start Soul Rich Woman, an educational network that supports female entrepreneurs throughout Southeast Asia.

Here are some of the topics covered as Rob Oliver interviews Genecia Alluora:

• How the Internet has opened up the earning potential for female entrepreneurs
• The 4 "F" words that your business needs to support
• The 4 groups of women that are pursuing entrepreneurship
• The importance of women finding their "why"
• Genecia's "why" for starting Soul Rich Woman
• Her story of having an amazing mom
• Genecia's definition of success
• Breaking the stereotypes for women in Southeast Asia and around the world
• Promoting Gender Equity
• Utilizing the opportunities for learning that surround you
• The variety of educational opportunities in the Soul Rich Woman Network
• Why you need to love your customers more than you love your product
• The importance of aligning mind, body and soul
• You can't give from an empty bucket
• The secret sauce of hiring a remote workforce
• The value of allowing people to make mistakes and learn from them
• Finding your "zone of genius"
• Genecia's personal entrepreneurial journey
• How entrepreneurship looks different for each entrepreneur

You can connect with Genecia Alluora on her website and on social media. She also mentioned her 2 free gifts which are available for download from her website. Be sure to take advantage of her generosity.

Website: http://soulrichwoman.com
Twitter: https://twitter.com/GeneciaAlluora
Facebook: https://www.facebook.com/geneciaalluora
Instagram: https://www.instagram.com/geneciaalluora
Linkedin: https://www.linkedin.com/in/genecia/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
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• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Today's smart person on the Learning from Smart People Podcast is Amy Rose Herrick. She talks with Rob Oliver about how to increase your profit and build your business. As an entrepreneur and financial planner, she has great insights and ideas.

Here are a few of the highlights of the discussion between Amy Rose Herrick and Rob Oliver:

• How the title of her book was inspired
• Amy's story of entrepreneurship
• How to make a step from great employee to great business owner
• Quick tips for areas to increase profits
• Evaluating the effective return of your advertising
• The importance of being teachable
• Amy's rule of 10, explained
• The first thing you need to address when starting a business
• How to transfer some of the benefits from your current employer
• What is a ROP policy?
• The importance of using after-tax dollars

Check out Amy's website and social media. She is offering a free download as well as a free 30 minute discovery call.

Website: https://www.TheSecretProfits.com
Facebook: https://www.facebook.com/TheSecretProfits
Instagram: https://www.instagram.com/amyroseherrick
Linkedin: https://www.linkedin.com/in/amyroseherrick

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Today's smart person is Simone Knego. She and Rob Oliver talk about how to change the way you see yourself. Her story of climbing Mount Kilimanjaro, adopting 3 children and being an entrepreneur brings a lot to the Learning from Smart People Podcast.

Here are some things to listen for in this conversation between Simone Knego and Rob Oliver:

• Simone's back story (Go Gators!)
• Her story of deciding to adopt (3 kids)
• How she decided on the title of her book, the Extraordinary Ordinary You
• Why we don't realize the amazing things we are capable of
• How to change your view of yourself
• The value of seeing that we are all human
• Change the way you see yourself and change the way you impact the world
• Changing because you want change
• How this understanding impacts our interactions, especially conflict
• Why I talk to everybody I see
• The negative impact of labels
• The impact of the little things we do
• The trickle-down effect of kindness
• The reminder – every single thing we do matters
• You are unique and the way you impact people is unique

You can find out more about Simone Knego on her website and through her social media.

Website: https://simoneknego.com
Facebook: https://www.facebook.com/UnOrdinaryYou
Instagram: https://www.instagram.com/authorsimoneknego/
Linkedin: https://www.linkedin.com/in/simone-knego-7965701a3/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Welcome to episode 100! It's hard to believe that we have already had triple digits! My guest on this milestone episode is Shabnam Curtis. We talked about the power of sharing your story and listening to other's stories. Her story is extremely powerful and you will see that she makes a tremendous case for understanding other people's stories.

Don't forget, she is giving away 10 copies of her book. You can enter the giveaway by commenting on YouTube, social media or our website (the links are at the bottom of the show notes.)

Here are a few of the points you'll hear from Shabnam Curtis and Rob Oliver:

• Her story of growing up in Iran and experiencing the Iranian revolution
• Shabnam's long journey to come to America
• The experience of sharia law and living in a country where women have very limited rights
• A mistaken understanding that marriage equals freedom
• Living with pressures from the outside world
• The difficulties of not accepting the limitations that others place on you
• What motivated Shabnam to share her story
• The power of "ordinary people" sharing their story
• Concepts for placing your story in a larger context
• Understanding the viewpoint of the other characters in your story
• The importance of building compassion
• Turning our focus from self-serving to serving others
• The value of listening to other people stories

You can connect with Shabnam Curtis through her website, blog and social media. 

Website: https://www.mypersianparadox.com/
Website: https://www.shabnamcurtis.com/
Twitter: https://twitter.com/shabnamcurtis
Facebook: https://www.facebook.com/shabnam.shahmohammad
Instagram: https://instagram.com/shabnam_curtis
Linkedin: https://www.linkedin.com/in/shabnam-curtis-pmp-8206979/

Moby Dick House of Kabob: https://www.mobyskabob.com/

She is giving away 10 books. Make sure that you comment on this video on YouTube, make some comments on social media and make comments on this episode on the Learning from Smart People website. Every comment gives you an entry into the giveaway!

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Today's guest on the Learning from Smart People Podcast is Kim "Kid" Curry. He talked with host Rob Oliver about how to find new opportunities when adversity strikes. Kim was a radio guy, starting as a DJ and working up to becoming a program manager. One day, he received a diagnosis that made him walk away from all of that.

Here are a few of the topics you will learn about from this discussion with Kim Curry:

• How Kim got involved in radio
• Why he got the nickname "Kid Curry"
• The reason DJs use "on air" personas
• Starting to see the clues that something wasn't right
• The diagnosis that changed Kim's life
• Coming to grips with the new reality
• Leaving the thing you love and finding a new creative outlet
• The difference between being Kid Curry and being the "wheelchair guy"
• Advice for people dealing with change and adversity
• Getting a "Wake Up Call"
• The transformation from radio guy to writer

You can learn more about Kim Curry on his website or through his Facebook page. Be sure to check out his books and his podcast as well.

Website: https://www.krcurry.com
Facebook: https://www.facebook.com/KRCurrytheauthor
Instagram: https://www.instagram.com/KRCurrytheauthor

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Kayla Brissi joined Rob Oliver on this episode of the Learning from Smart People Podcast. She talked about how to develop a warrior mindset. We all go through adversity, we need to build up our inner strength to cope with the difficulties that we experience in our lives. Kayla says that we need to develop the mental muscle to handle those experiences before we go through them.

Here are a few of the topics that Rob Oliver and Kayla Brissi discussed:

• Kayla's story of the adversity in her life
• Her transition from business coaching to life coaching
• The breakthrough of how her personal experiences relate to her client's experiences
• Why you should embrace your journey
• The exhausting struggle of dealing with infertility
• How infertility destroys the joy of intimacy
• The value of having a support system
• How to develop a stronger mindset in adversity
• Flipping the script on negatives
• The foundational impact of tapping into your spiritual beliefs
• Simple tips for building up mental toughness
• The definition of the Warrior Mindset
• Ways to strengthen the Warrior Mindset

You can find out more about Kayla Brissi through her website and social media. You can also download the Warrior Mindset Challenge.

Website: https://www.kaylabrissi.com
Twitter: https://twitter.com/KaylaBrissi
Facebook: https://www.facebook.com/kaylabrissi
Instagram: https://www.instagram.com/kaylabrissi/
Linkedin: https://www.linkedin.com/in/kaylabrissi/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

My guest on this episode of the Learning from Smart People Podcast is Sima Dahl. She talked about how to build your personal brand using Sway Factor™. Her insights will empower professionals to stand out, stay relevant and be in demand.

Here are several of the key points that Rob Oliver and Sima Dahl talked about:

• The definition of personal branding
• Sima's explanation of what is the Sway Factor
• What you call yourself shapes how other people identify you
• How to see your own self-worth (without being arrogant!)
• Why letting your light shine is beneficial and not braggadocious
• There is value in what you bring to the table as you are
• What is a smile file? And why you need to make one!
• Why credentialing is actually for you, not for others
• The process of developing your personal brand
• How to evolve your understanding of your talents and how it allows you serve your clients
• Be aware! First impressions usually happen in a virtual space
• Matching your online profile to your off-line brand and personality
• How your employees personal brands build your organizational brand
• The value of being a human online and allowing for the human to human connection
• Why chicken à la King is going to make me think about potato chips

You can find out more about Sima Dahl, her free resources, her newsletter and her social media using the links below:

Website: https://www.SimaDahl.com
Twitter: https://twitter.com/simasays
Facebook:  https://www.facebook.com/simardahl
Instagram:  https://www.instagram.com/simasays/
Linkedin: https://www.linkedin.com/in/simasays/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Michael Dermer, founder of the Lonely Entrepreneur, joined host Rob Oliver on the Learning from Smart People Podcast. Their conversation looked at the struggles of being an entrepreneur as well as the accompanying feeling of being alone in those struggles. Michael has taken his experiences and created the Lonely Entrepreneur, a resource for entrepreneurs that provides them with the tools and understanding they need to succeed.

Here are a few of the things that Michael Dermer and Rob Oliver discussed:

• How Michael started a business to reward people for being healthy
• The effect of the financial crisis on his business
• Identifying the struggle of being a lonely entrepreneur
• Different layers of loneliness as an entrepreneur
• Recurring themes in the entrepreneurial struggle
• Developing a strategy to deal with hyper competition and free options
• How to find a playground where no one else is playing
• Finding what truly makes you unique and different
• The black entrepreneur initiative project, it's purpose and goal
• The concept of the 4P's – passion, pressure, pleasure and pain

You can connect with Michael Dermer through his social media channels and his website, all listed below.

Website: http://www.lonelyentrepreneur.com
Twitter: https://www.twitter.com/thelonelyeye
Facebook:  http://www.facebook.com/thelonelyentrepreneur1
Instagram:  http://www.lonelyentrepreneur.com/the_lonely_entrepreneur
Linkedin: https://www.linkedin.com/company/10268899/admin/

I believe that the restaurant that Michael mentioned is called B & B restaurant. You can check out their website:

https://www.bbrestaurantcorporation.com/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Today's guest on the Learning from Smart People Podcast is Karen Tibbals. We discussed how to talk to people you disagree with and tools for mending fractured relationships. It is such an important topic, especially right now. I am hoping that the information in this podcast will give all of us tools to build bridges in relationships and strength to have a civil discourse with people with a different perspective. 

Here are a few of the highlights from the conversation between Karen Tibbals and Rob Oliver:

• The importance of understanding the values you live by
• Why understanding other people's values will help you find common ground
• How disagreements can ruin relationships
• Finding a common value and then reframing the conversation
• An introduction to the concept of ethical zones
• What are the five moral foundations
• Why we live in a W.E.I.R.D. country
• The four steps to building a bridge in a relationship
• Learning from the Sun and the Wind Fable
• Why it's important to listen to people with a different perspective

You can find out more about Karen Tibbals on her website and through her social media:

Website: https://persuadedontpreach.com/
Twitter: https://twitter.com/KarenTibbals
Facebook: https://www.facebook.com/groups/1036836943177655
Linkedin: https://www.linkedin.com/in/karen-tibbals-5b76a72/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

In this episode of the Learning from Smart People Podcast, Michael Hingson discusses living a full life regardless of the thoughts of others. He is a New York Times best-selling author and a keynote speaker. His story of survival on September 11, 2001 from the 78th floor of Tower One of the World Trade Center is riveting. Additionally, his thoughts on disabilities, inclusive Internet access and living a full life are something everyone should hear! 

Here are a few of the items discussed by Michael Hingson and host Rob Oliver:

• His outlook on employment for people with disabilities
• Michael's fascinating story of the events of September 11, 2001
• An introduction to Michael's guide dog Roselle
• Michael's efforts for disaster preparedness for people with disabilities
• A reminder that just because you can't "see" doesn't mean you can't sense…
• The difficulty of inaccessible visual content, including websites
• Understanding that we all need help sometimes, not just people with disabilities, everybody!
• What the law requires for accessibility and websites
• Michael's work to simplify accessible website design

You can find out more about Michael Hingson on his website and through social media. Check out his two books as well, "Thunder Dog" and "Running with Roselle". Ask him about how to make your website more accessible for people with low vision.

Website: http://www.michaelhingson.com
Twitter: https://twitter.com/mhingson
Facebook: https://www.facebook.com/mhingson
Linkedin: https://www.linkedin.com/in/michaelhingson

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Joe Edelman, a photographer and photography educator, is my guest on the Learning from Smart People Podcast. He gave insight on how to become an educator and use that platform to build your brand. Not only does Joe shoot people for a living (with a camera, of course) he is a frequent presenter at trade shows, conferences and retail stores. He also teaches at a college near his home.

Here are a few of the topics that Rob Oliver and Joe Edelman discuss during this episode of Learning from Smart People:

• Joe's credentials as an expert in the photography field
• The art of being an educator
• Tips for taking better pictures
• Venues for becoming an educator
• Education as a brand building  tool
• Essential elements of establishing yourself as an educator
• Unique ways to educate the public and gain clients
• Tips for creating a high quality online presentation

You can learn more about Joe Edelman on his website and through his social media. Be sure to check out his podcast and his YouTube channel.

Website: https://www.joeedelman.com
Twitter: https://www.twitter.com/joeedelman
Facebook: https://www.facebook.com/thejoeedelman
Instagram: https://www.instagram.com/joeedelman
Linkedin: https://www.linkedin.com/in/thejoeedelman/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Sandy Rodriguez, author of the book "Choose to Prevail", joined host Rob Oliver for a powerful episode of the Learning from Smart People Podcast. Sandy has a breadth of life experience and understands the importance of the choices that we make and how they impact our lives. She is a personal growth expert and a motivational author.

Here are a few of the highlights from this episode of Learning From Smart People:

• Sandy Rodriguez's back story: being an editor, moving from Mexico to the US, finding work, finding success
• How she took her experiences and uses them to help others
• The art of turning a negative into a positive
• Explaining the "Bridge of Incidents" concept
• How to handle change in your life circumstances

You can find out more about Sandy Rodriguez and her book through the links below. She is also offering to share some original rock music inspired by her book.

Email Address: sandyrs@gmail.com
Website: https://www.amazon.com/Choose-Prevail-Unexpected-Insights-Challengesebook/dp/B08HVT5PPL
Twitter: https://twitter.com/Sandyrs
Facebook: https://www.facebook.com/groups/965642460582655/
Instagram: https://www.instagram.com/choosetoprevail/
Linkedin: https://www.linkedin.com/in/sandyrs1/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Nelly Yusupova joined the Learning from Smart People Podcast to share her insights on how to become a technology creator. Many entrepreneurs use apps and technology in running their business but Nelly suggests that it's time we think about creating technology to serve customer needs. Host Rob Oliver asked the questions that look at the interplay between technology and entrepreneurship.

Here are some things to listen for in this episode with Nelly Yusupova:

• Why people fear or at least are uncomfortable with technology
• Ways to "learn the lingo" and become educated about technology
• Why the cost of creating technology has been coming down
• How to create technology without any coding
• Becoming a technology provider instead of a technology consumer
• How to do all this as a non-techie

You can find out more about Nelly Yusupova through her website and social media channels. She offers free training on her website, don't miss that!

Free Training: https://www.techspeakforentrepreneurs.com/free-classes/
Website: https://techspeak.co
Twitter: http://twitter.com/DigitalWoman
Facebook: https://facebook.com/digitalwoman
Instagram: http://instagram.com/DigitalWoman
Linkedin: http://linkedin.com/in/DigitalWoman

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

In this episode of the Learning from Smart People Podcast, Rob Oliver interviews Andie Monet about how to develop a business strategy. Andie Monet is a business strategist who help small business owners with a tool she developed called the Roadmap for Strategic Growth.

During the podcast, Rob Oliver and Andie Monet talk about the following:

• What it means to have clarity in your business
• The relationship between clarity, strategy and action
• How to handle your fear of failure
• Why failure is not always a bad thing
• The three legged stool of business
• The value of hiring a consultant (or a business strategist) to help grow your business
• How your life experiences provide tools to build with
• Definition of a business strategy
• No cost and low cost ways to increase sales and profitability

You can find out more about Andie Monet on her website and through her social media. She is also offering a free 30 minute strategy session, look for it on her website.

Website: http://www.RoadmapForStrategicGrowth.com
Facebook: http://www.facebook.com/andie.monet.ssd
Instagram: http://www.instagram.com/andie.monet_ssd
Linkedin: http://www.linkedin.com/in/andiemonet-ssd

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Victoria Vanstone joined the Learning from Smart People Podcast to talk about how to make changes in your life. She is from "Down Under" on the Sunshine Coast of Australia. During the podcast, Victoria and host Rob Oliver discussed Victoria's journey from Drunk Mummy to Sober Mummy.

Here are some of the highlights from this episode of Learning from Smart People:

• Motivators in making major life changes
• The results of making changes in your life
• Finding what you didn't know you were missing
• Dealing with guilt, shame and fear
• Unlocking creativity by walking away from substance abuse
• Understanding how your past influences your self-concept and changing that

You can find out more about Victoria Vanstone through her website and social media links:

Website: http://www.drunkmummysobermummy.com
Facebook:  http://www.facebook.com/drunkmummysobermummy
Instagram:  http://www.instagram.com/drunkmummysobermummy

If you're curious about the Netflix Documentary she mentioned, it's called "My Octopus Teacher". Here is a link to the trailer:

https://youtu.be/3s0LTDhqe5A

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

In this episode of the Learning from Smart People Podcast, Rob Oliver interviews Ben Reuter about how to make movement a part of your lifestyle. Ben is an exercise physiologist and a college professor. He lives by the ethos – "Movement is a lifestyle, not just an activity."

Here are a few items that Ben Reuter and Rob Oliver cover in this podcast episode:

• The tools of movement and fitness
• Why having the tools isn't enough
• The meaning of the phrase movement is a lifestyle
• How movement improves your quality of life
• The difference between movement and exercise
• The pros and cons of accountability partnerships
• Accepting the things we can't change and changing the things we can
• Movement ideas that are readily accessible

You can find out more about Ben Reuter on his website and through his social media. Make sure you also check out his one minute movement tips that come out every Monday, Wednesday and Friday.

Website: http://www.fitlabpgh.com
Twitter: http://twitter.com/reutebh
Facebook: https://www.facebook.com/ben.reuter.92/
Instagram: http://instagram.com/fitlabpgh
LinkedIn: https://www.linkedin.com/in/reutebh/

Ben mentioned a few Pittsburgh food places. Check them out below:

Primanti Brothers: https://primantibros.com/
Prantl's Bakery: https://prantlsbakery.com/
Pittsburgher Highland Farms: https://pittsburgherhighlandfarm.com/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Rob Oliver interviewed Katrina Julia on the Learning from Smart People Podcast about how to create transformation in your life and business. As you will see during this podcast, Katrina is not just a multi-passionate entrepreneur, she is a ball of energy. Grab a seat and get out your notebook, there is a ton of content here!

Here are some of the things Katrina Julia talks about during this episode of the Learning from Smart People Podcast:

• Learning from everyone, even if they're not in your niche
• The value of creating a community online
• Why transformation needs to start on the inside
• Tips and tools for creating online courses and summits
• Her personal story of lifestyle change (including global travel and the sacred seven)
• How Purpose + Passion = Profits

You can find out more about Katrina Julia on her website. You can also connect with her on social media. Be sure to utilize the free resources she provides as well.

Website: http://www.fitlifecreation.com/creator  
Twitter: https://twitter.com/katrinajuliafit
Facebook:  https://www.facebook.com/katrinajuliafit/  
Instagram: https://www.instagram.com/katrinajuliafit/
Linkedin: https://www.linkedin.com/in/katrinalifestyletransformation/
Freebies: http://www.fitlifecreation.com/freebies

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
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• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Today's guest on the Learning from Smart People Podcast with Rob Oliver is Kris Ward, creator of the Win the Hour, Win the Day. She is an expert on growing your business by growing your team. Win the Hour, Win the Day is a concept that helps entrepreneurs make their ambitions come to life.

Here are a few of the topics covered by Kris Ward and Rob Oliver in this episode of Learning from Smart People:

• The back story of how Kris Ward started this business
• Her facilitation of ideas to implementation
• How to build a team, even with a limited budget
• Why you don't have to wait to start building a team
• The cost of doing everything yourself
• The three things that drain money from your business

You can find out more information about Kris through her website or social media channels. You can also download her "freebies" from the website below.

Free Gift: www.freegiftfromkris.com
Win The Hour Win The Day: https://www.winthehourwintheday.com/
Win The Hour Win The Day Podcast: https://podcasts.apple.com/ca/podcast/now-your-business/id1484859150
Linkedin: https://www.linkedin.com/in/kriswardbuildyourteam/
Facebook: https://www.facebook.com/krisward.ca
Twitter: https://twitter.com/krisward
Instagram: https://www.instagram.com/kriswardlive/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

In this episode of the Learning from Smart People Podcast, Ann Bernard talks about first time experiences and first time storytelling. So many of us are tentative to try something new and different. Ann Bernard sets out to break down that hesitation and expand our world experience by willfully choosing to participate in new things. She has gone so far as to create a #365FirstChallenge, where participants are tasked with experiencing one new thing every single day.

Here are a few of the things Ann Bernard talks about in this episode:

• Ann's personal story of why she started her quest for new things
• The impact of consciously choosing to pursue new experiences
• The breadth of new experiences: it covers all five senses
• How first time story is different than typical storytelling

You can contact Ann Bernard through her websites or through the social media links below. Be sure to register for the First Time Storytelling Virtual Summit - it’s free and happening February 23, 2021.

Website: https://365firstschallenge.com
Website: https://firsttimestorytelling.com
Twitter: https://twitter.com/annbernard
Facebook:  https://www.facebook.com/MasterofFirstTimes
Instagram:  https://www.instagram.com/ann_bernard/
Linkedin: https://www.linkedin.com/in/annbernard/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Daniel Massimino shares his story on the Learning from Smart People Podcast with Rob Oliver. He is the president and CEO of The Credit Connection and talks about his journey as a young entrepreneur. Daniel is very open and talks frankly about the failure of his business, his battles with anxiety, his struggle with alcohol, medication and drugs and the steps that he has taken to get to where he is today.

In this conversation between Daniel Massimino and Rob Oliver you will learn:

• How a high school aged kids started an international seven-figure company
• How rapid growth and inexperience led to the demise of the company
• Daniel's experiences with anxiety (including treatment with prescription medication and self-medicating.)
• The challenging journey to recovery
• The slow and difficult road to returning to the workforce
• The courageous choice to become an entrepreneur all over again

You can contact Daniel through the social media links below:

Facebook: https://www.facebook.com/danieljmassimino
Instagram: https://www.instagram.com/dan.pgh/
LinkedIn: https://www.linkedin.com/in/danielmassimino/

If you would like to get hold of either of the e-books that he mentioned, connect with me on social media or shoot me an email: Rob@LearningFromSmartPeople.com

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

In this episode of the Learning from Smart People Podcast, host Rob Oliver shares three stories from his experiences. Each story has a lesson that he has learned and Rob not only shares his lesson but how he sees it applying to entrepreneurs, business people and all of humanity. These stories all come from Rob Oliver's book, "Still Falling."

Here are a few of the things that you will learn from Rob Oliver during this episode:

• How an older gentleman at a free speaking engagement made him rethink his message
• The importance of having a clear message
• Rob's personal biases and prejudgments and how a visit to a sheltered workshop changed them
• A reminder to never let anyone (not even yourself) underestimate your value
• The importance of giving to others, no matter how insignificant it seems
• Why Becky (Rob Oliver's wife) is a "dream snatcher"
• What you can do when circumstances may snatch or smash your dream

During the episode, Rob asked for input from you, the audience. Please send all of your questions and comments to Rob@LearningFromSmartPeople.com. You could also contact him via social media or through the "contact us" page on the website. Feel free to mention that you felt the ending was a little bit rushed! (It was. Rob had an appointment show up while he was trying to wrap up the recording.) If you are feeling a bit nicer, I'm sure he would enjoy some encouragement and positive comments about the podcast.

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Today's episode is about how to become an influencer on YouTube. My guest on the Learning from Smart People Podcast is Joseph Hogue a Chartered Financial Analyst whose YouTube channel has over 300,000 subscribers. He has multiple videos with over 250,000 views each and one video with over a million views. The man is a certified YouTube influencer.

Here are a few things that Joseph Hogue shares in this podcast interview:

• What's going on in the stock market right now.
• How to match your investments with your goals
• How to invest in real estate without a lot of money
• Ways to increase your authority in the marketplace
• Tips to build relationships and community with your clients
• Shortcuts to becoming an online influencer
• Strategies for getting started as a YouTuber

You can check out Joseph Hogue's YouTube channel, blogs and social media platforms using the links below:

Website: https://www.youtube.com/channel/UCbKdotYtcY9SxoU8CYAXdvg
Blog: https://mystockmarketbasics.com/investing-basics-blog/
Blog: https://myworkfromhomemoney.com/work-from-home-blog/
Blog: https://peerfinance101.com/good-debt-bad-debt/
Facebook:  https://www.facebook.com/groups/3083628104983203/
Instagram:  https://www.instagram.com/lets_talk_money_josephhogue/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Drew Giventer talks about how your business can survive COVID-19 (and actually be in a better place following the pandemic.) In this episode of the Learning from Smart People Podcast, Drew, the president of Accountable Capital Corporation, share some of the information that he and his team have used to help thousands of small and medium-sized businesses survive, adapt and grow.

Here are a few of the things you will learn from a smart person – Drew Giventer:

• Alternative financing options for your small business
• How businesses have and will continue to adjust to business, economic and environmental conditions
• Why the adaptations taking place during a pandemic put your business in line to be more successful as things begin to head back to normal (even if that takes a while!)
• The importance of building relationships, both personal and business

You can connect with Drew Giventer and learn more about Accountable Capital Corporation on their website and through the social media links below:

Website: https://www.accountablecapital.com
Facebook:  https://www.facebook.com/Accountable-Capital-Corp-120368408106212
Linkedin: https://www.linkedin.com/in/accountable-capital-57017855/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Presentation coach Suzy Dickstein joined the Learning from Smart People Podcast to discuss how to deliver a riveting virtual presentation. Suzy works with entrepreneurs, executives and sales teams to build their virtual presentation skills and grow their sales and impact. Rob Oliver interviewed her from her home in beautiful Victoria, British Columbia, Canada.

Here are a few of the things that Suzy Dickstein discussed in this episode of Learning from Smart People:

• How Suzy made the shift from in person presentations to virtual presentations
• Why being an engaging speaker happens way before you step on stage (virtual or in person!)
• Why presentations don't lead the sales – and how to change that
• The importance of storytelling and how to improve your skills as a storyteller
• The value of showing up on screen, not just talking behind slides
• Tips on how to deliver better virtual presentations

You can watch Suzy Dickstein's free video "The 10 Biggest Mistakes Most Virtual Presenters Make," check out her website or connect with her on social media using the links below:

Video: https://10BiggestVirtualPresenterMistakes.com.
Website: https://suzydickstein.com/
Facebook (personal) - https://www.facebook.com/suzy.dickstein
Facebook (page) - https://www.facebook.com/suzydicksteinpresentationcoach
LinkedIn - https://www.linkedin.com/in/suzydickstein/
Instagram - https://www.instagram.com/suzydickstein
Twitter - https://www.twitter.com/suzydickstein

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Today's guest on the Learning from Smart People Podcast is Mike Sulava from KLC Financial. Among other things, we discussed how to add value to your business. KLC Financial is an alternative lending solution for businesses to make capital purchases.

During this episode of the Learning from Smart People Podcast you will hear:

• What lending options are available besides banks
• How alternative lending sources can help with acquisitions and in your relationship with your bank
• The importance of timing
• Why networking is such a valuable tool to help build your business
• How to work on your mindset (and why!)
• A reminder to evaluate your definition of success
• What to do about that voice in your head that says "you can't" or "why don't you quit?"

You can connect with Mike Sulava through the KLC Financial website or on LinkedIn.

Website: https://klcfinancial.com/
Linkedin: https://www.linkedin.com/in/mike-sulava-42996519/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Lindsay Pinchuk from Bump Club and Beyond joined the Learning from Smart People Podcast to talk about how to build a community that grows your business. Her business started as a way to serve expecting mothers and has grown into a community that supports parents and parents-to-be.

Here are a few things to listen for in my podcast interview with Lindsay Pinchuk:

• How Bump Club started as a quest to provide information and resources that were lacking
• How the community grew and how it is adapting to the virtual meeting world
• The delicate balance required to work with advertisers and sponsors
• How the "and Beyond" became part of Bump Club
• Finding your mission and sticking with it
• Why a small engaged community is better than a large community

You can connect with Lindsay Pinchuk through the links below. Parents and parents-to-be can join Bump Club and Beyond for free (and they will receive a fun "Welcome Box.)

Website: http://www.bumpclubandbeyond.com
Twitter: http://www.twitter.com/lindsaypinchuk
Twitter: http://www.twitter.com/bumpclubbeyond
Facebook:  http://www.facebook.com/bumpclubandbeyond
Instagram:  http://www.instagram.com/lindsaypinchuk
Instagram:  http://www.instagram.com/bumpclubandbeyond
Linkedin: https://www.linkedin.com/in/lindsaypinchuk/

Join Bump Club and Beyond: www.bumpclubandbeyond.com/signup

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

If you are wondering how to build your social media following, this is your episode! Johnna Londen from the Online Business Gurus joined the Learning from Smart People Podcast to share her insights. During this podcast, Johnna provides practical and actionable guidance for building your social media following as a small business or entrepreneur.

During this podcast interview you will learn:

• How often you should be posted on social media
• What you should be posted on social media
• Why you can't do every social media channel
• Choosing which channels to focus on
• Balancing between automation and personalization

Johnna offered a free social media posting scheduler. The link to download that as well as their website and social media links are below.

Website: http://theonlinebusinessgurus.com/
Twitter:  https://twitter.com/UR_V_ASSISTANTS
Facebook:   https://www.facebook.com/YourVirtualAssistants/
Instagram:  https://instagram.com/theobgs
Download: https://theonlinebusinessgurus.com/5-part-social-media

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

In this final episode of the 2020 calendar year, host Rob Oliver takes a look back at every single episode of the Learning from Smart People Podcast since its beginning in April. It is hard to believe that we are already at episode 76. It feels like we just started a few weeks ago.

Here are a few things to listen for in this episode:

• A review of why the Learning from Smart People Podcast started
• An overview of the guests that have been interviewed
• An episode by episode recap of the guest, topic and what stood out to Rob

This episode along with many others was also released on video on our YouTube channel. Actually, it was done as a live stream on both Facebook and YouTube before it was even released as a podcast. I would encourage you to check out our Facebook page, YouTube channel, and our website. It would be fantastic to connect with you on social media as well.

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Brooke Lively joined the Learning from Smart People Podcast to talk about the keys to move from panic to profit in your business. She is the CEO and founder of Cathedral Capital and helps entrepreneurs turn their businesses into profitable companies.

Here are several things to listen for any interview:

• Brooke Lively's story of how (and why) she started her business
• The difference between following your passion and running a business
• Enhancing communication about finances and business
• The 6 key numbers that will tell you where your business is and where it's going
• What each of those 6 numbers tells you

You can connect with Brooke Lively through her website or on social media through the links below:

Website: https://www.cathcap.com/
Facebook: https://www.facebook.com/CathedralCapital/
Instagram: https://www.instagram.com/cathedralcapital/
Linkedin: https://www.linkedin.com/in/brookelively/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Al Condeluci returns for our Christmas Eve episode of the Learning from Smart People Podcast. We dive deeper into the concept of Social Capital as it relates to how to build relationships by giving of yourself. There's a lot to think about and it is the perfect topic for Christmas time.

Here are some things to listen for in my interview with Al Condeluci:

• Levels of relationships
• An overview of Social Capital
• Value of relationships
• Building relationships by giving of yourself
• Benefits of giving, even if it's just being present
• The ingredients that nurture relationships
• The answer to "What's in it for me?"

Al has a number of free resources available at his website, listed below. There are videos, downloads and other resources including his TEDx talk.

Website: www.alcondeluci.com
Twitter: http://twitter.com/acondeluci
Linkedin: https://www.linkedin.com/in/al-condeluci-a47ba95/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Dolores Hirschmann joined the Learning from Smart People Podcast to talk about how to clarify your business's cornerstone idea. An internationally recognized strategist and coach, Dolores helps business owners clarify their "idea worth sharing" and implement business growth systems.

In this episode she covers the following topics:

• Identifying your cornerstone idea – what does your company do?
• Using your cornerstone idea in the decision-making process
• Creating a clear message that engages your target market
• How anchoring your business in your cornerstone idea changes the way you work
• Why a clear cornerstone idea is the first step in growing your business

Dolores was kind enough to offer a free e-book called "The TED Way to Raise Visibility & Get More Clients." You can download the book, check out her website and connect with her and social media using the links below.

Free E-book: https://we.mastersinclarity.com/standout-podcast
Website: http://mastersinclarity.com
Twitter: https://twitter.com/DglarH
Facebook:  https://www.facebook.com/Mastersinclarity/
Instagram:  https://www.instagram.com/mastersinclarity/
Linkedin: http://www.linkedin.com/in/dhirschmann

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Today's topic on the Learning from Smart People Podcast is how to market your business with a minimal budget. My guest is Carmella Montenegro, a freelance digital marketer with Koda and Crush Marketing.

Here are a few of the topics we covered during this podcast interview:

• Marketing is simpler than people think
• Marketing is about selling an emotion
• The importance of being an educator and providing value to your customer
• Tips for establishing yourself as an expert
• Strategies for building your business on a shoestring budget
• Choosing the right social media manager

You can connect with Carmella on her website and through social media. She has a biweekly email that is free. She is also offering listeners of the Learning from Smart People Podcast $100 off a social media marketing audit.

Newsletter: http://bit.ly/3f5M7g2
Social Media Marketing Audit: https://bit.ly/KaCDC15
Website: http://kodaandcrushmarketing.com
Twitter: http://twitter.com/chikychikycarm
Facebook:  https://www.facebook.com/kodaandcrushmarketing/
Instagram:  http://instagram.com/carmcamadventures
LinkedIn: https://www.linkedin.com/in/carmela-montenegro/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Alecia May from Eventistry by Alecia gave her insights into how to plan and run an amazing virtual event. This episode of the Learning from Smart People Podcast is especially relevant as the meeting industry reshapes itself during the COVID-19 pandemic. With more than 15 years of experience in the event planning industry, Alecia's expertise is evident and her suggestions are actionable.

During this interview we will discuss:

• Planning your event (including breaks)
• Why the plan is imperative for success (start with why)
• Creating engagement and fighting Zoom fatigue
• Using the unique features of virtual platforms to take things up a notch
• Choosing among the different virtual platforms
• Starting small to build slowly
• Using a 90 Day Event Strategy
• Building relationships with sponsors

Use the links below to connect with Alecia on her website or social media platforms. She also has several free resources available through her website, that link is below as well.

Resources Page: https://eventistrybyalecia.com/resources/
Website: https://eventistrybyalecia.com/
Twitter: https://twitter.com/eventistrybyal/
Facebook: https://www.facebook.com/EventistrybyAlecia/
Instagram: https://www.instagram.com/eventistrybyalecia/
LinkedIn: https://www.linkedin.com/in/eventistrybyalecia/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Richard Walsh joined me on the Learning from Smart People Podcast to talk about how to escape the owner prison. So many small business owners are trapped in a position where they are sacrificing income, family life and independence. Richard's book "Escape the Owner Prison" helps them find the keys to escape! (While still staying in business and increasing profits.)

Here are a few of the topics we covered:

• What is the "Owner Prison"?
• How to distinguish yourself from the pack
• Ways to decrease hours while increasing profits
• The difference between providing a service and running a business
• Starting with the exit strategy
• Following the map to get to where you want to be

Richard is offering a free e-book and webinar to the Learning from Smart People audience.  Additionally, you can connect with him on his website and social media platforms.

Build Value/Build Profits ebook: https://bit.ly/3jHgkmYbvbpreg
3 secrets Webinar: https://bit.ly/2GpTKjSwebinarreg
Escape the Owner Prison book: https://www.amazon.com/s?k=escape+the+owner+prison&i=stripbooks&ref=nb_sb_noss
Website: http://www.escapetheownerprison.com  
Facebook: https://www.facebook.com/richard.walsh.9231   
Linkedin: https://www.linkedin.com/in/richard-walsh-866ab237/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Today's guest is Mary Strachan who talked about how marketing is like a lamp. Mary joined the Learning from Smart People Podcast to share her expertise as a marketing strategist. Her mission is to simplify marketing, amplify impact and avoid burning out.

As you listen to the show, here are some things you will learn:

• The 2 functions of a lamp that directly relate to marketing.
• My gift (or curse) for using analogies
• The importance of being of service
• Why your business needs to support your lifestyle and not the other way around
• Understanding who you are and what your business is about
• How that understanding impacts the way you market
• Aligning your business decisions with who you are

You can find Mary on the website below:

Website: https://www.marymstrachan.com/

She is also offering a free digital copy of the Find My Alignment Kit. It is designed to allow the real you to shine through in your business and marketing.

Free Resource: https://www.marymstrachan.com/get-your-kit/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
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You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

In this episode of the Learning from Smart People Podcast, my guest is Alex Minor who talks about how to start video marketing your business. With an extensive background in music, video and graphic design, Alex brings a creative yet practical perspective on video marketing.

Here are a few things you will learn during the course of this interview:

• What is a Video Marketing's Strategist?
• The difference between a videographer and a video marketing strategist
• Why business owners should focus on LinkedIn
• The pros and cons of Facebook advertisements
• How Facebook advertisements are different than boosting a post
• Content creation strategies for small businesses
• Simple success strategies for YouTube

You can find out more about Alex Minor and his company Eye AM Media using the links below:

Website: http://www.eyeammedia.com/
Instagram: http://instagram.com/thealexminor
LinkedIn: http://www.linkedin.com/in/alexminor
Facebook: http://www.facebook.com/thealexminor
Twitter: http://www.twitter.com/thealexminor
YouTube: http://www.youtube.com/alxmnr

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Today on the Learning from Smart People Podcast we discuss how to grow your online reach as a business. My guest is Kaitlyn Study, the owner and creative director of South Street & Company, a digital marketing agency. She helps small to medium-size businesses to grow utilizing online tools.

As you listen to this episode of the podcast, here are a few things to pay attention to:

• The 2 key things you should do when starting your business
• How Kaitlyn started her business (and how you can as well)
• What is "Review Marketing" and why is it so important?
• Why every business should claim their "Google My Business" profile
• The power of automating your business

In addition to connecting with Kaitlyn through social media and learning more about her on her website, you can download "How to…" Videos, downloadables, courses and programs from their resource toolbox for free.

• Website : https://www.southstreetmarketing.com 
• Facebook : https://www.facebook.com/southstreetco 
• Instagram: https://www.instagram.com/southstreet_co
• Linkedin : https://www.linkedin.com/in/kaitlyn-m-cook/
• Resources: http://southstreetmarketing.com/toolbox

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

In this episode, we talk about the art of gratitude and the power of writing with Donna Kozik, a USA Today and Wall Street Journal best-selling author. She has written multiple books and is currently the chief editor on the Community Book Project: Celebrating 365 Days of Gratitude. This is the Thanksgiving Day episode of the Learning from Smart People Podcast and I couldn’t think of a more appropriate topic or guest!

Whether you are listening on Thanksgiving Day (USA) or any other day of the year, here are some key things to listen for:

• The inspiration for the Community Book Project
• How this edition came to be
• Why Donna selected gratitude as the theme for this project
• Interesting things that people are grateful for
• The challenge of keeping the gratitude essays to 200 words
• The past and the future of the Community Book Projects

You can connect with Donna through her website and social media. She graciously offered a free gratitude journal which is linked below as well.

Free Download: http://www.TheGratitudeJournalProject.com
Website:  http://www.FreeBookPlanner.com
Twitter: http://twitter.com/DonnaKozik
Facebook:  https://www.facebook.com/donnakozik/
Instagram: https://www.instagram.com/donnakozik/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

My guest is Shawn Walchef from CaliBBQ who shared tips about how to become a digital storyteller for your business. In addition to owning a barbecue restaurant, he has created a digital media company. As much as I wanted to talk about barbecue, we stayed on topic and talked about business, branding and marketing.

Here are a few of the topics we covered:

• Stay curious and keep learning
• Don't be afraid to ask for help
• You can do absolutely amazing things with your smart phone
• Digital Marketing does not have to be that difficult
• How to build your online presence
• Establishing your online credibility for when people Google you

You can use the links below to find Sean online. Remember that if you visit his restaurant in San Diego, mention that you heard about him on Learning from Smart People and you will receive a free peach cobbler!

Website: www.calibbq.media
Twitter: http://www.twitter.com/shawnpwalchef
Facebook:  http://facebook.com/shawnpwalchef
Instagram:  http://instagram.com/calicomfortbbq
Linkedin: @calicomfortbbq

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

Shannon Tacheny from Feather Blue Studios talks about how to cultivate a brand with depth and personality on this episode of the Learning from Smart People Podcast. As a brand and marketing strategist, she brings a passion for supporting female entrepreneurs and the expertise to propel them to a brand that is deep, joyful, simple and beautiful.

Here are some of the things you will hear in this episode:

• Adoration for dark chocolate!
• How cultivating a deeply rooted brand will draw the right clients
• A reminder that business growth has challenges
• Why growing slow is okay
• The art of bringing all of yourself into your brand and business
• The caution to not allow your brand and business to consume your entire life

You can connect with Shannon through her website and social media. Check out the free vault of resources on her website as well.

Free Resources: https://www.featherbluestudios.com/freebies
Website: http://www.FeatherBlueStudios.com
Facebook:  http://www.facebook.com/FeatherBlueStudios
Instagram:  http://www.instagram.com/FeatherBlueStudios

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

In episode 63 I interview Casey Stubbs about trading, entrepreneurship and building a business. He is an Army veteran and a father of nine! The Learning from Smart People Podcast salutes him for his service and respects him for his bravery in raising a house full of kids. Casey has a business teaching people about fulfilling their financial dreams and achieving financial freedom through trading in the stock market.

During this interview, he talks about stock market trading as well as running a small business. Here are some things to listen for:

• The amazing potential the stock market presents even for young people
• The importance of developing a team (and how that can increase your revenue)
• How to utilize marketing funnels to build your business and grow your revenue
• Expanding your business through effective web traffic
• Creating a mindset that helps you to achieve your goals

You can check out Casey's website and podcast as well as connect with him on social media using the links below:

Website: www.tradingstrategyguides.com
Website: www.caseystubbs.com
Podcast: https://podcasts.apple.com/podcast/id1364693088?at=1000lSDb
Facebook: http://www.facebook.com/caseystubbs
Twitter: http://twitter.com/caseystubbs
Linkedin: http://www.linkedin.com/in/caseystubbs
YouTube: http://www.youtube.com/user/caseystubbs

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

• Twitter: http://twitter.com/LFSPPodcast
• Instagram: http://instagram.com/LFSPPodcast
• Facebook: http://facebook.com/LFSPPodcast
• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/