Creative Business Rebellion is for the creatives - artists, writers, photographers, crafters, designers, and dreamers - who started a business to do what they love and escape the 9-5 life, and along the way have found themselves drowning in all the "strategies", "blueprints", and things they "should" be doing to be successful. It's for the passionate creators who have been made to believe that following someone else's "formula" is more important than following their heart. For those courting burnout and wondering how they got here.

Creative Business Rebellion is about taking back control and following your very own "anti-strategy", based on what feels good to YOU, while focusing on meaningful connection with your target audience in ways that will actually reach them. Strategy is out. Connection is in. Authentic expression (genuinely authentic - not the buzzword that some equate to something as surface level as brand colours you like) is critical in 2026 and beyond - as AI becomes increasingly present in our worlds, being human, being real, and standing firm in who we are is what will stand out in a sea of sameness. That's what the anti-strategy is.

I'm Amy, former photographer turned digital entrepreneur in 2017, making multi-six-figures a year with my online business while living like I'm semi-retired. I bought into all those "strategies" once too - until I realized that they only work for a short time before they fizzle and die, leaving me scrambling for what's next. Now, I follow my own script - no forced posting on Instagram, no huge high stakes launches, no marketing sleaze. Just me. Following what I love to do. Serving the creatives who inspire me and who deserve to be wildly successful without selling their soul.