Welcome to another exciting episode of the Marketing Center of Excellence, where we dive deep into the world of digital marketing and provide you with valuable insights and knowledge. In this episode, Lane Houk sits down with Darren Shaw, Founder of Whitespark, to discuss the highly anticipated 2023 Local Ranking Factors for Google Map Pack rankings.

Darren is a leading expert in local search and has been working in the industry for over a decade. His company, Whitespark, is a renowned local search software and service provider, helping businesses improve their online visibility and rankings.

During this live interview, Darren shares his insights on the latest trends in local search and highlights the top factors that can influence your business's Google Map Pack ranking. Lane and Darren delve into topics such as keyword research, online reviews, local citations, and the importance of GBP products, services, photos and more.

Listeners will gain valuable insights into the tactics and strategies that can help businesses improve their local search rankings and attract more customers. Whether you're a small business owner or a digital marketer, this episode is packed with practical tips and actionable advice.

So, don't miss out on this exciting episode of the Marketing Center of Excellence. Tune in now and learn how to improve your local search rankings in 2023!

About the Marketing Center of Excellence

The Marketing Center of Excellence is a community of marketers and agency owners collaborating and providing leadership, best practices, research, support, training, software, and digital technology to help community members drive performance and scale their agencies.

For more information about the marketing podcast, visit The Marketing Center of Excellence website at https://themarketingcoe.com.

The team can be reached by email at info@themarketingcoe.com

Find Us on Our Podcast and Media Channels:

Spotify: https://open.spotify.com/episode/5O7YKZ3Sgz2e3Kkph3XoJ7

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGVtYXJrZXRpbmdjb2U=

Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-marketing-center-of-excellence/id1510519320

Amazon Music: https://music.amazon.com/podcasts/926a0b46-d4a7-44a4-88e1-ba4c44135d2f/the-marketing-center-of-excellence=

Welcome to the Marketing Center of Excellence's Best Practices Spotlight interview with JC and Karen Hite. In this episode, we'll be speaking with the dynamic duo who are on a mission to help digital marketing agency owners scale their businesses with stability and purpose.

JC and Karen Hite have been in the digital marketing industry for over a decade and have experienced firsthand the challenges that come with growing and scaling a business. Through their coaching and consulting firm, The Hites, they provide a unique blend of strategic guidance and practical tools that help agency owners achieve their goals.

In this interview, JC and Karen share their insights on how to build a solid foundation for your agency, develop a growth mindset, and establish a culture of accountability. They also discuss the importance of balancing profitability with purpose and how to create a thriving team that shares your vision.

Whether you're a seasoned agency owner or just starting out, this episode is a must-listen. Join us as we learn from the Hites how to scale your digital marketing agency with stability and purpose.

To learn more about JC and Karen Hite, visit them online at thehites.com

About the Marketing Center of Excellence

The Marketing Center of Excellence is a community of marketers and agency owners collaborating and providing leadership, best practices, research, support, training, software, and digital technology to help community members drive performance and scale their agencies.

For more information about the marketing podcast, visit The Marketing Center of Excellence website at themarketingcoe.com. The team can be reached by email at info@themarketingcoe.com

You can also listen to our podcast on Spotify, Google Podcasts, Amazon Music, Apple Podcasts, Stitcher and Podcast.co. - https://themarketingcoe.com/podcast

In this episode of The Marketing Center of Excellence, we dive deep into quality improvement strategies for agencies, with a focus on Six Sigma and EOS. Our expert guests, Lane Houk and Lyn Askin, share their insights and experiences in implementing these frameworks in the marketing industry. You'll learn how Six Sigma's data-driven approach to quality improvement can help eliminate defects and reduce variation in agency processes, while EOS provides a comprehensive system for achieving business goals and increasing profitability. Join us for an informative discussion on how you can implement these strategies in your agency and take your performance to the next level. Don't forget to like and subscribe for more cutting-edge marketing strategies from The Marketing Center of Excellence.

About the Marketing Center of Excellence

The Marketing Center of Excellence is a community of marketers and agency owners collaborating and providing leadership, best practices, research, support, training, software, and digital technology to help community members drive performance and scale their agencies.

For more information about the marketing podcast, visit The Marketing Center of Excellence website at https://themarketingcoe.com. The team can be reached by email at info@themarketingcoe.com

You can also listen to our podcast on Spotify, Google Podcasts, Amazon Music, Apple Podcasts, Stitcher and Podcast.co. - https://themarketingcoe.com/podcast

In this episode of The Marketing Center of Excellence Best Practices Spotlight, we sit down with Jonathan Bannister, CEO of Cornerstone Marketing Solutions and Build Your Team outsource staffing solution for agencies, and host of the Home Service Hustle podcast. Jonathan is a marketing veteran with over 20 years of experience in the industry, and has a wealth of knowledge to share with our listeners.

We delve into his unique approach to marketing and how he has built Cornerstone Marketing Solutions into a leading agency that provides a range of marketing services to businesses of all sizes. Jonathan shares his thoughts on the importance of having a solid team in place to support your marketing efforts, and explains how Build Your Team helps agencies find the right talent to grow their businesses.

We also discuss the challenges faced by agencies in today's fast-paced marketing landscape and how to stay ahead of the curve. Jonathan shares his best practices for marketing success, and gives insights into the future of the industry.

This is a must-listen episode for anyone in the marketing industry, from agency owners to marketing professionals. Tune in to gain valuable insights from a seasoned pro and learn how to take your marketing efforts to the next level. And don't forget to check out Jonathan's Home Service Hustle podcast for even more marketing and business insights.

To connect with Jonathan Bannister, please use the following links:

CSMS website: https://thecsms.com

Build Your Team: https://buildyourteamph.com/

Home Service Hustle Podcast: https://homeservicehustle.com/

LinkedIn: https://www.linkedin.com/in/jonathanbannister-/

About the Marketing Center of Excellence

The Marketing Center of Excellence is a community of marketers and agency owners that collaborate and provide leadership, best practices, research, support, training, software, and digital technology to help community members drive performance and scale their agencies.

For more information about the marketing podcast, visit The Marketing Center of Excellence website at https://themarketingcoe.com. The team can be reached by email at info@themarketingcoe.com

You can also listen to our podcast on Spotify, Google Podcasts, Amazon Music, Apple Podcasts, Stitcher and Podcast.co. - https://themarketingcoe.com/podcast

Join us for an insightful episode with Kevin Le, a leading marketing and brand strategist! Our guest is a visionary in the world of content strategy, known for his expertise in videography, photography, and building out successful content marketing funnels for some of the biggest brands. From behind-the-scenes stories to practical tips, this podcast episode is a must-listen for anyone looking to level up their content marketing game. Don't miss out on this opportunity to gain valuable insights and inspiration from one of the best in the business. Tune in now as Lane Houk interviews Kevin Le LIVE on the MCOE Best Practices Spotlight!

What Kevin says about his craft: I create content for brands and influencers. From photography to full-on courses, I'm 100% down to collaborate and create with you!

For more information about Kevin Le, visit his website at: https://imkevinle.com

Welcome to the Marketing Center of Excellence (MCOE) January 2023 Masterclass, where we discuss the latest trends and strategies for marketers to stay ahead in their game. In this episode, we dive deep into the world of SEO and explore the latest trends and local ranking factors for 2023, Google E-E-A-T and the addition of experience to the EEAT family.

Our host, Lane Houk, is a leading SEO expert and strategist. Together with Lyn Askin and David Kauzlaric, the expert panle shares insights into the latest local ranking factors for 2023 that agencies should consider to improve the online visibility for client campaigns. From Google My Business optimization to hyper-local content, our panel of experts explain how to leverage these ranking signals/factors to drive traffic and sales for your clients.

In addition to discussing the latest trends, we also explore the key components of developing a Minimum Viable Product (MVP) for SEO. For agencies and marketers who are just starting with SEO, developing an MVP can help them focus on the most important elements of SEO that deliver results. Our guest shares tips on how to identify the critical SEO elements that should be prioritized and how to track the impact of these changes.

Whether you are a seasoned SEO professional or just starting, this episode will provide you with valuable insights to stay ahead of the competition in 2023. Tune in to the Marketing Center of Excellence Masterclass for a comprehensive discussion on the latest SEO trends, local ranking factors, and developing an MVP for SEO.

To learn more about the Marketing Center of Excellence, please visit our website at https://themarketingcoe.com

In this episode, Lane Houk interviews Patric Shannon, founder, and CEO of Leadsnap, a CRM, call tracking, local SEO research, and GMB management platform.

Listen to the full episode as Patric shares his story of building an agency and turning his attention to developing a software platform that solved his agency's challenges - and now industry challenges as the Leadsnap platform is available for agencies to use and white label if they desire.

About Patric and his companies

LeadSnap is a subscription-based software platform used by marketing agencies around the world to help automate, close more deals, and scale. Proud to be the official 2021 sponsor of the Traffic and Conversions Summit.

Websiteness Consulting is a digital marketing agency specializing in lead generation for contractors nationwide. Websiteness delivers over 10,000 leads per month in high-ticket industries while bringing millions of dollars in additional revenue to its clients.

Since 2018 Patric has provided business coaching to more than 1000 marketing agency founders and entrepreneurs on automating, and scaling a successful marketing agency. Patric offers his expertise and experience in hiring and building company culture, measuring productivity, high-level SEO techniques, developing an entrepreneurial mindset, and more.

Content, Content, Experience?

Quick Agenda Overview:

** Recap of the recent Google updates

** E-E-A-T - Experience, Expertise, Authority, Trust

** Structural Shift(s) happening…

** Google spam link update

** Implementing Authorship in your strategy

** Live Demos - InLinks, On-page.ai and ChatGPT

Google E-E-A-T | Creating Killer People-First Content | Part 2

Lane Houk and Lyn Askin discuss the latest changes to the Google Quality Rater guidelines with the addition of E:Experience to E-E-A-T and what this really means. We discussed AI tools and content and what the different opportunities and issues are surrounding AI content. We also conducted a live demo of the ChatGPT tool combined with InLinks and OnPage.ai

To learn more about The Marketing Center of Excellence: https://themarketingcoe.com

Find Us on Our Podcast and Media Channels:

Spotify: https://open.spotify.com/episode/5O7YKZ3Sgz2e3Kkph3XoJ7

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGVtYXJrZXRpbmdjb2U=

Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-marketing-center-of-excellence/id1510519320

Amazon Music: https://music.amazon.com/podcasts/926a0b46-d4a7-44a4-88e1-ba4c44135d2f/the-marketing-center-of-excellence=

In this episode, Lane Houk interviews Tony Ricketts, founder and CEO of Lawnline Marketing, a multiple 7-figure marketing agency in the lawn and landscaping niche.

Listen to the full episode as Tony shares his success story, some of his early failures that led to greater success through the lessons learned and the best practices he has implemented to achieve crazy growth in his agency. Tony drops lots of intelligence for other agency owners who would like to see similar growth in their monthly recurring revenue (MRR).

Lawnline Marketing has experienced exponential growth in the digital marketing agency after turning to Seven Figure Agency for guidance. Tony said the program prompted him to cut out systems that weren’t serving his agency in exchange for what Seven Figure Agency had to offer. As a result, Lawnline Marketing has grown to over $200K MRR with quality systems that guarantee continued growth and success for his agency and its customers. Today, he finds himself with more time freedom and money freedom thanks to SFA’s training and the accountability partners and network that he’s found along the way in the group.

Connect with Tony and his team on Lawnline Marketing’s Youtube Channel: @lawnlinewebsites

Or through their website at: https://lawnline.marketing/

In this Masterclass inaugural episode, Lane Houk, Lyn Askin and special guest, Andrew Sterling Ansley, discuss the new Google Helpful Content Update, its implications, and new strategies on how to create killer, people-first content that both your target audience will love along with content that Googlebot and the search algorithm will E-A-T up... that is content that demonstrates expertise, authority and trustworthiness.

Lane Houk and the panel discuss the different EAT signals that the algorithm and Gbot are crawling for as the bot reads the content - which needs to be people-first. That is, content that gives real humans a rewarding, 5-star experience. For marketers and agency owners, we know that content needs to check certain boxes and this episode goes pretty deep into that arena as well.

We also spend a bonus 30 minutes in a live demonstration of a new SEO research and writing tool called https://on-page.ai which helps a marketer or writer develop killer content using incredible insights, data and content that OnPageAi provides you.

To learn more about The Marketing Center of Excellence: https://themarketingcoe.com

Find Us on Our Podcast and Media Channels:

• Spotify: https://open.spotify.com/episode/5O7YKZ3Sgz2e3Kkph3XoJ7
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGVtYXJrZXRpbmdjb2U=
• Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-marketing-center-of-excellence/id1510519320
• Amazon Music: https://music.amazon.com/podcasts/926a0b46-d4a7-44a4-88e1-ba4c44135d2f/the-marketing-center-of-excellence=

About The Marketing Center of Excellence

The Marketing Center of Excellence (MCoE) is a community of marketers and agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their agencies.

Our podcast focuses on interviewing experts in the industry to glean best practices, strategies and mistakes to avoid for agencies and marketing executives.

About This Episode

In this episode I have an insightful dialogue with two enterprise healthcare marketing experts who have had numerous experiences with healthcare centers of excellence.

Join us as we discuss the topic of CoE's and how marketers can develop their own center of excellence in their agency or client companies when the environment or situation demands.

About The Marketing Center of Excellence

The Marketing Center of Excellence (MCoE) is a community of marketers and agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their agencies.

Our podcast focuses on interviewing experts in the industry to glean best practices, strategies and mistakes to avoid for agencies and marketing executives.

About This Episode

In this episode, we do a modified deep-dive with subject matter experts Glen Ingram and Joshua Fletcher into the topic of the Americans with Disabilities Act (ADA) and how it applies to website development in 2020, what legal liabilities marketing agencies should be aware of, how to educate business owners on this all-important topic and how to help them subsidize the cost of becoming ADA compliant through IRS tax credits.

Best Practices & Strategies Discussed:

• Website development best practices under the ADA
• Consultative approach to educating businesses on the topic
• How to use the IRS tax credit opportunity to help business and close more website projects
• Why ADA compliant websites are better for SEO

About WebA11y

Glen Ingram, Joshua Fletcher and Mike Haydon partnered to form WebA11y, a website accessibility training and white-label ADA-compliant website development firm.

For more info about WebA11y, visit their website at https://weba11y.net

In this inaugural episode of The Marketing Center of Excellence podcast, I interview Josh Nelson, CEO of Plumbing & HVAC SEO and founder of the Seven Figure Agency system and mastermind.

Join Josh and I as we do a deep dive into Josh's journey to overwhelming success in his agency and discuss how he is now on a mission to help 100 agency owners grow to 7-figures in their agency over the next 5 years!

Best Practices Discussed:

1. Agency Model - Project Based vs MRR
2. The UVP (Unique Value Proposition)
3. Knowing your audience and what they really want
4. Belief systems on how much to charge
5. Generalist vs Specialist - Target a Niche
6. Expert Positioning & Omnipresence