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Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast according to Podchaser, Goodpods, and data from Rephonic.
Hosted by award-winning PR professionals Doug Downs in Canada and Farzana Baduel in the UK, this weekly podcast offers you bold ideas, sharp insights, and honest conversations about the future of public relations, strategic communications, and marketing.
Every Tuesday, we release a new 20-minute episode packed with practical takeaways for PR professionals, communication strategists, and marketing leaders around the world. Whether it’s earned media, brand storytelling, digital communications, or navigating AI and behavioral science, we go beyond the surface and ask the questions that matter.
Stories and Strategies doesn’t do puff pieces or profiles, we dive into the real issues facing the global PR, marketing and comms industry with guests who are actively shaping it. Our episodes are trusted by listeners in over 100 countries.
Follow now and join a worldwide community of public relations, marketing, and communications professionals driving the industry forward — one story at a time, every Tuesday.
Episode | Date |
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What’s the Point of Public Relations if You Can’t Prove it Worked?
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Oct 14, 2025 |
Answer Engine Optimization (AEO) is here… is Public Relations Ready?
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Oct 07, 2025 |
Public Relations for Hispanic Audiences
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Sep 30, 2025 |
The Dangerous Echo of Polarized Voices
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Sep 23, 2025 |
Beyond SEO: Understanding Answer Engine Optimization (AEO)
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Sep 16, 2025 |
The Hidden Reason Women are Leaving Public Relations
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Sep 09, 2025 |
What Kind of Public Relations Industry Will Gen Z Inherit?
|
Sep 02, 2025 |
Africa’s Missing Seat at the Global Public Relations Table
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Aug 26, 2025 |
It’s Groundhog Day in the Public Relations Industry
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Aug 19, 2025 |
Rebranding a Country
|
Aug 12, 2025 |
AI that Maps the Mind
|
Aug 05, 2025 |
When the Media Quote isn’t Human: Fake Quotes – Real Damage
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Jul 29, 2025 |
HARO Reloaded: How to Pitch Like It’s 2025
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Jul 22, 2025 |
Selling our Value – Not our Time
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Jul 15, 2025 |
Authenticity Isn’t a Buzzword, It’s a Business Model
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Jul 08, 2025 |
Name, Blame, and Damage Control
|
Jul 01, 2025 |
Media Literacy in the Age of Misinformation
|
Jun 24, 2025 |
Public Relations: Independent Function or Marketing Tool?
|
Jun 17, 2025 |
The Missing Channel in Your PR Strategy
|
Jun 10, 2025 |
Zambia’s Public Relations Revolution
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Jun 02, 2025 |
Employee Engagement Inside PR: What the Research Reveals
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May 27, 2025 |
British Voices, American Ears: A Shift in News Consumption
|
May 20, 2025 |
GROW Your Way Out of PR Workplace Stress
|
May 13, 2025 |
Crisis Insurance: The New Safety Net for Reputations
|
May 06, 2025 |
Culture Add – NOT Culture Fit
|
Apr 29, 2025 |
Why Modern Communication is Making Us LESS Connected | Suhel Seth
|
Apr 22, 2025 |
Cancelled. Convicted. Came Back: Andy Coulson’s Story
|
Apr 15, 2025 |
Who Do You Trust? Rethinking Media in a Fractured World
|
Apr 08, 2025 |
Talked Over and Ignored: PR Occupational Hazards for Women
|
Apr 01, 2025 |
Welcome CoHost Farzana Baduel - Season Four Trailer
|
Mar 28, 2025 |
The Science of How to Talk Like Ted
|
Mar 25, 2025 |
The Words We Need: Communicating with Someone in Times of Grief and Tragedy
|
Mar 18, 2025 |
Case Study: Rethinking Community Engagement in the Global Southeast
|
Mar 11, 2025 |
How AI is Learning to Understand Human Emotions (Polyvagel Theory)
|
Mar 04, 2025 |
FLASHBACK SUNDAY - PRSA’s Strategy to Out-Communicate Misinformation
|
Mar 02, 2025 |
How to Build a Personal Brand That Opens Doors
|
Feb 25, 2025 |
Why Your PR Plan is Gathering Dust… and How to Fix it
|
Feb 18, 2025 |
Executive Storytelling: A New Era for Public Relations
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Feb 11, 2025 |
The Rise of Fractional Leadership: Filling Gaps, Driving Growth
|
Feb 04, 2025 |
FLASHBACK SUNDAY - How a Ban on TikTok Might Impact PR and Marketing Pros
|
Feb 02, 2025 |
Why Communication is a Navy SEAL’s Greatest Asset
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Jan 28, 2025 |
Soft Power in Public Relations: Persuasion over Pressure
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Jan 21, 2025 |
Hawk Tuah: Meme Queen – Crypto Scheme. Fame in the Age of Absurdity
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Jan 14, 2025 |
Reimagining School Marketing: Partnering, Not Promoting
|
Jan 07, 2025 |
SUNDAY FLASHBACK - Harnessing the Influence of Wikipedia for Your Brand
|
Jan 05, 2025 |
Is AI a Hero or a Villain for Public Relations and Marketing in 2025?
|
Dec 31, 2024 |
AI Written Poetry is SHOCKINGLY Better Than Human Writers
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Dec 24, 2024 |
Why is My CEO so BORING on Social Media?
|
Dec 17, 2024 |
WOMEN Can Reach PR Executive Leadership Roles Faster Than You Think!
|
Dec 10, 2024 |
Political Campaigns as PR Case Studies
|
Dec 03, 2024 |
Has JAGUAR Committed Brand Suicide?
|
Nov 26, 2024 |
Adapt or Die: PR in the Age of AI
|
Nov 19, 2024 |
PROTECT Your Organization from Misinformation with Blockchain Tech!
|
Nov 12, 2024 |
The Human Element of Crisis Management in PR
|
Nov 05, 2024 |
Why Communications Strategy is NASA’s Secret Weapon
|
Oct 27, 2024 |
Regulating PR. What Three African Nations are Doing
|
Oct 20, 2024 |
Accreditation vs Certification for Communications Pros
|
Oct 13, 2024 |
AI Issues in Content Creation: Striking a Balance Between SEO and Authenticity
|
Oct 06, 2024 |
Throwback Thursday - Oh the Things We Can Do With Generative AI
|
Oct 03, 2024 |
The Influential Power of Audio
|
Sep 29, 2024 |
Public Relations Strategies When Companies Hire Controversial Leaders
|
Sep 22, 2024 |
How CEOs and Other Senior Executives Are Using Digital Media
|
Sep 15, 2024 |
The Disinformation Playbook
|
Sep 08, 2024 |
Throwback Thursday – When Lies BUILD Trust
|
Sep 05, 2024 |
The AI Solution for Navigating Reputational Risks
|
Sep 01, 2024 |
Marketing For a Tough Industry
|
Aug 25, 2024 |
The Hidden Costs of Cutting Corners in PR and Marketing
|
Aug 18, 2024 |
How Everyday PR Pros are Using AI to Shave Hours Off Their Workflows
|
Aug 11, 2024 |
Mastering Consumer Shortcuts: How Marketers Leverage Heuristics for Success
|
Aug 04, 2024 |
Throwback Thursday - The Behavioural Science Communications Firm That's Changing Everything
|
Aug 01, 2024 |
Networking: Effective Communication at Big Events
|
Jul 28, 2024 |
Top Instagram Trends in 2024
|
Jul 21, 2024 |
As Communications Director, What’s Your Next Step for the Democrats? Or Republicans?
|
Jul 14, 2024 |
Why Public Relations Shouldn’t Abandon Controversial Industries
|
Jul 07, 2024 |
Throwback Thursday - The ORID Method for Structured Conversation
|
Jul 04, 2024 |
Shifting Leadership Communication from Command to Curiosity
|
Jun 30, 2024 |
How Digital Media is Redefining Consumer Behavior
|
Jun 23, 2024 |
Does the C-Suite Still Not Understand Public Relations?
|
Jun 16, 2024 |
Embracing AI as a Stakeholder in Public Relations
|
Jun 09, 2024 |
Throwback Thursday - The Ethics of AI in PR
|
Jun 06, 2024 |
FEED DROP – Punching Above Your Weight With a Smaller Marketing Team
|
Jun 02, 2024 |
So… You Want to Be a Professional Voiceover Actor?
|
May 26, 2024 |
How a Ban on TikTok Might Impact PR and Marketing Pros
|
May 19, 2024 |
Travel Marketing Strategies
|
May 12, 2024 |
PRSA’s Strategy to Out-Communicate Misinformation
|
May 05, 2024 |
A Close Examination of Each of the Major Social Media Channels in 2024
|
Apr 28, 2024 |
The Rise of Virtual Influencers and Global Engagement
|
Apr 21, 2024 |
Exploring the Agile Framework for Communications
|
Apr 14, 2024 |
Beyond the Script: Effective Customer Service Communication
|
Apr 07, 2024 |
Setting the Rules: Why and How to Regulate AI in Public Relations
|
Mar 31, 2024 |
The Power of Podcasts for Developing Brand Affinity
|
Mar 24, 2024 |
The Strategic Storyteller
|
Mar 17, 2024 |
The Legal Implications of Employee Reviews
|
Mar 10, 2024 |
The Ukrainian PR Army
|
Mar 03, 2024 |
The Evolution of Royal PR
|
Feb 25, 2024 |
PRovoke Media Asia-Pacific Comms Leader Study
|
Feb 18, 2024 |
How to Forgive and Accept an Apology
|
Feb 11, 2024 |
Saying Sorry: Why is it so Hard?
|
Feb 04, 2024 |
Muck Rack’s 2023 State of Marketing and PR Leadership Report
|
Jan 28, 2024 |
Challenging the Status Quo in PR Metrics
|
Jan 21, 2024 |
Exploring the Myths of Body Language Analysis on TV and YouTube
|
Jan 14, 2024 |
The Double-Edged Sword of Generative AI and Why it’s Part of a Broader Problem for Public Relations
|
Jan 07, 2024 |
FEED DROP – Learning Real Communication With Your Kids
|
Dec 24, 2023 |
How to Communicate – When People Won’t Evacuate
|
Dec 10, 2023 |
Coaching Politicians to be Better Communicators
|
Nov 26, 2023 |
Immersing Ourselves in AR, VR and XR Technologies. The Next Wave in Communications
|
Nov 12, 2023 |
FEED DROP: Six Presentation Tips for Advanced Speakers
|
Nov 05, 2023 |
The Four Traits of Inspiring Thought Leaders
|
Oct 29, 2023 |
Finding the Four Minute Window
|
Oct 15, 2023 |
Harnessing the Influence of Wikipedia for Your Brand
|
Oct 01, 2023 |
Diverse Perspectives, Powerful Results: Multicultural Marketing Insights
|
Sep 17, 2023 |
The Role of Marketing and Public Relations in Central Asia: Explained
|
Sep 03, 2023 |
Cracking the Code to Low Journalist Response Rates
|
Aug 20, 2023 |
Change Your Mind = Change Your Brain
|
Aug 06, 2023 |
Exploring Trust in Media Brands Today
|
Jul 23, 2023 |
Influencing Behaviors Through Social Marketing
|
Jul 09, 2023 |
How to Make Internal Communications More Inclusive
|
Jun 25, 2023 |
The Best PR Campaign that Changed the World
|
Jun 11, 2023 |
The Evolution of the Communications Engineer
|
May 28, 2023 |
Oh the Things We Can Do With Generative AI (including Chat GPT)
|
May 14, 2023 |
How AI Tools Are Already Impacting the PR Profession – And Where It’s All Going
|
Apr 30, 2023 |
FEED DROP – Micro Influencers – When Smaller is Better
|
Apr 23, 2023 |
Social Media is OVERRATED!!
|
Apr 16, 2023 |
PR and Marketing for Web 3.0
|
Apr 02, 2023 |
Digging Deeper Into the Edelman Trust Barometer
|
Mar 19, 2023 |
The Truth About Umms and Uhhs
|
Mar 05, 2023 |
Headlines with Ragan’s PR Daily – Chat GPT and Other News
|
Feb 19, 2023 |
Is the Person You’re in Conversation With – Faking it?
|
Feb 05, 2023 |
Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?
|
Jan 22, 2023 |
When Lies Build Trust
|
Jan 08, 2023 |
Integrating the Newer Tools Into Traditional Marketing and PR
|
Dec 25, 2022 |
A Close Look at Today’s Social Media Channels With Grey Group
|
Dec 11, 2022 |
Taking an Organizational Stand on Social and Political Issues. Is it Worth it?
|
Nov 27, 2022 |
Building Reputation Capital Before the Crises
|
Nov 13, 2022 |
Halloween Special: Those Career Moments That Terrify Us
|
Oct 30, 2022 |
The ORID Method for Structured Conversation
|
Oct 16, 2022 |
New Research Suggests We Each Have 6,200 Thoughts Per Day
|
Oct 02, 2022 |
How to Pitch Micro Media (Like Podcasts)
|
Sep 18, 2022 |
The Behavioural Science Communications Firm That’s Changing Everything
|
Sep 04, 2022 |
The Five Situations Your Senior Leaders Will See or Hear You
|
Aug 21, 2022 |
Could Spy Agencies, Like the FBI, MI5, and CSIS, Use Some PR Help?
|
Aug 07, 2022 |
How the Real-Life Siri (GPS Girl) Found Her True Sense of Direction
|
Jul 24, 2022 |
Finding Your Niche Skill or Authority to Future-Proof Your Career
|
Jul 10, 2022 |
Four Tips for New PR Grads
|
Jun 26, 2022 |
Stories and Strategies Podcast Trailer
|
Jun 21, 2022 |
How Executives Use Social Media to Lead
|
Jun 12, 2022 |
A Look at the Personality Traits of Some in History Who Had Influence
|
May 29, 2022 |
Case Study – A Simple Message, Easy Call to Action, Complicated Outcomes
|
May 15, 2022 |
Making Communications More Accessible
|
May 01, 2022 |
Behavioural Economics and Public Relations
|
Apr 17, 2022 |
How to Respond to a Reputational Crisis
|
Apr 03, 2022 |
Exploring What the Metaverse Means to Marketing and Communications Strategies
|
Mar 20, 2022 |
Intercultural Communication in the Workplace
|
Mar 06, 2022 |
The Future of Corporate Communications
|
Feb 20, 2022 |
PR Trends to Keep an Eye on in 2022
|
Feb 06, 2022 |
Using Communications to Power Small Business
|
Jun 06, 2021 |
Nudge Theory Part II with Rory Sutherland
|
May 23, 2021 |
Nudge Theory Part I with Rory Sutherland
|
May 09, 2021 |
The Sin of Slow in Crisis Communications
|
May 02, 2021 |
From the Language of Science to the Language of People
|
Apr 25, 2021 |
How to Be a Great Podcast Guest
|
Apr 18, 2021 |
The Invention of Color
|
Apr 11, 2021 |
The Epigenetics of Leadership
|
Apr 04, 2021 |
Communicating with Elite Performers
|
Mar 28, 2021 |
You Want a Seat at the Table? Earn it
|
Mar 21, 2021 |
The Trust Trifecta of Leadership
|
Mar 14, 2021 |
The Psychology of Giving and Receiving Feedback
|
Mar 07, 2021 |
Is it Better to be Street-Smart or Book-Smart in PR?
|
Feb 28, 2021 |
Communication Strategies when De-escalation is Needed
|
Feb 21, 2021 |
When the Words Mean Nothing – and the Message Means Everything
|
Feb 14, 2021 |
11 Capabilities of a Communications Professional or Team
|
Feb 07, 2021 |
The Success of Digital News Start-ups
|
Jan 31, 2021 |
Exploring the Impacts of COVID-19 on Health Care Communications Professionals
|
Jan 24, 2021 |
Stirring the Right Pot
|
Jan 17, 2021 |
Progress, in a World of Cancel Culture
|
Jan 10, 2021 |
Ode to Joy (and Positivity)
|
Dec 13, 2020 |
Stressing the Benefits… of Stress
|
Dec 06, 2020 |
Why Are There So Few African American Males in Public Relations?
|
Nov 29, 2020 |
PRCA in Latin America
|
Nov 22, 2020 |
A Little Less Presentation. A Little More Conversation
|
Nov 15, 2020 |
Communication Strategies We Learn at Work (and Use at Home)
|
Nov 08, 2020 |
The 2020 US election through a psychological lens
|
Nov 04, 2020 |
Media? We Don’t Need No Stinkin’ Media
|
Nov 01, 2020 |
Creativity – the UNcommon sense
|
Oct 25, 2020 |
Change Management Needs to Change
|
Oct 18, 2020 |
Why Professional Comedians Have Serious Presentation Skills
|
Oct 11, 2020 |
Women in PR – Canada, USA, the Americas
|
Oct 04, 2020 |
The 2020 IPR Disinformation in Society Report
|
Sep 27, 2020 |
Secrets of Content Marketing
|
Sep 20, 2020 |
The AI in PR ethics report
|
Sep 13, 2020 |
Coffee may be the best communications strategy of them all
|
Sep 06, 2020 |
Is Digital Media Leaving a False Impression?
|
Aug 30, 2020 |
Your Brain in Crisis-Mode
|
Aug 23, 2020 |
The Value of Mentorship in Professional Communications
|
Aug 16, 2020 |
Working From Home and the Impacts to Communication and Leadership
|
Aug 09, 2020 |
Interviewing Professional Athletes
|
Aug 02, 2020 |
CIPR State of the Profession Survey
|
Jul 26, 2020 |
Tweeting a Social Movement - Black Lives Matter and its use of Twitter
|
Jul 19, 2020 |
Snake Oil in the PR business? Say it ain't so...
|
Jul 12, 2020 |
COVID-19 Brand Pulse Report
|
Jul 05, 2020 |
Public Engagement: Finding Rumi's Field
|
Jun 29, 2020 |
The History (and Future) of Mass Media
|
Jun 22, 2020 |
Ready or Not... Here Comes the "Recovery"
|
Jun 14, 2020 |
Culture Club - Looking Beyond Fit
|
Jun 08, 2020 |
Why it's Important to be a Member of a Professional Communications Association
|
May 29, 2020 |
Change-Up, the Modern Way to "Pitch" the Media
|
May 22, 2020 |
Lights Camera Crisis!
|
May 18, 2020 |
Changes to How We Communicate When Life Returns to Normal
|
May 11, 2020 |
The Spin Doctor Will See You Now
|
May 10, 2020 |