PR Future, the USC Center for Public Relations Podcast
By USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
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Episodes: 64
Description
The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it. Our fall 2024 and spring 2025 seasons will include interviews with our Board of Advisers members and their agency teams discussing recent research, reflecting on the ethical use of AI, and examining upcoming themes in our 2025 Global Communication Report.
| Episode | Date |
|---|---|
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PRWeek Replay: AI Activated Discussion
|
Jun 09, 2025 |
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Mind The Gap: 2025 Global Communication Report Recap
|
Jun 03, 2025 |
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Life Actually: A No Bullshit Study on the Future Gen Z Wants ft
|
May 21, 2025 |
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The Future of PR: Exploring Four Generations in the Workforce
|
Apr 24, 2025 |
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A conversation with Chantelle Darby, Accel's VP of Communications
|
Apr 16, 2025 |
|
2025 USC Annenberg Relevance Report: AI Activated
|
Mar 24, 2025 |
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The evolving world of PR & Comms, with Pilaar Terry
|
Dec 30, 2024 |
|
AI In Your Workplace, with WE Communication’s Lindsey Bastani and Michael Sullivan
|
Nov 26, 2024 |
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Strengthening workplace culture through communication, with David Michaelson, PhD
|
Nov 04, 2024 |
|
A Deep Dive into Gen Z's Scrolls with Day One Agency's Josh Rosenberg
|
Mar 21, 2024 |
|
Unwrapping M&M's Super Bowl Magic: How to Manage A Legacy Brand with Jessica Adelman
|
Feb 08, 2024 |
|
2024 Relevance Report Discussion: Welcome to AI
|
Dec 08, 2023 |
|
How AI is transforming the future of PR and communications
|
May 16, 2023 |
|
PR & Its Role in Mental Health Support
|
Apr 25, 2023 |
|
Making an Impact: Grubhub, NBCUniversal, and Union Pacific Railroad on Corporate Social Engagement
|
Apr 04, 2023 |
|
Public Relations in the Age of Social Media with TikTok Satirist ColorMeLoverly
|
Feb 21, 2023 |
|
Driving Corporate Activism with Lyft's Dominic Carr
|
Jan 31, 2023 |
|
The Future of Corporate Activism
|
May 13, 2022 |
|
Building With Purpose: Elyse Cohen of Rare Beauty
|
Nov 19, 2021 |
|
Combating Media Bias with Vanessa Otero of Ad Fontes Media
|
Oct 22, 2021 |
|
Brand Purpose Best Practices with Burghardt Tenderich and Julia Kiefaber
|
Aug 19, 2021 |
|
Season 2 Wrap-Up: Fred Cook on Politics, Polarization and Purpose
|
Jul 29, 2021 |
|
Truth Decay: Discussing Disinformation, Polarization and Data with Jennifer Kavanagh
|
Jun 24, 2021 |
|
High Conflict: Understanding Polarization with Bestselling Author Amanda Ripley
|
Apr 15, 2021 |
|
Dinner Discussions and Democracy: Breaking Through Polarization with Philippa Hughes
|
Apr 01, 2021 |
|
The Polarization Problem: Media Perspectives on Bridging the Divide with Christina Bellantoni
|
Feb 25, 2021 |
|
A Conversation with NextGen PR Practitioners
|
Feb 07, 2021 |
|
Inauguration Special: Communicating in the Divided States of America
|
Jan 20, 2021 |
|
The Time is Now: Diversity, Equity and Inclusion in 2021
|
Jan 11, 2021 |
|
Live Entertainment and Experiences: What Brands Need to Know in 2021
|
Dec 09, 2020 |
|
Melissa Waggener Zorkin on Finding your Purpose — And Leading With It
|
Oct 29, 2020 |
|
Season 1 Wrap-Up: Fred Cook on New Activism
|
Oct 15, 2020 |
|
Carolyn DeWitt on Rock the Vote's Brand Partnerships for Civic Engagement
|
Oct 04, 2020 |
|
Christopher Miller on Ben and Jerry’s Flavor for Activism
|
Sep 09, 2020 |
|
USC Annenberg School's Henry Jenkins and Robert Kozinets on Fan Activism
|
Aug 17, 2020 |
|
Kelly McGinnis on Employee Activism and Earning Profits Through Principles at Levi’s
|
Jul 30, 2020 |
|
Damon Jones on CSR in the Age of New Activism: How P&G is Changing the Tide
|
Jul 14, 2020 |
|
April Reign on #OscarsSoWhite, Racial Justice and Social Media Activism
|
Jun 25, 2020 |
|
Jamie Margolin on Leading Youth to Power: PR and Activism in Zero Hour
|
Jun 09, 2020 |
|
March For Our Lives (Part II): Brendan Duff on Sparking a National Movement, PR and Youth Activism
|
May 19, 2020 |
|
March For Our Lives (Part I): Brendan Duff on Its Founding, PR and Youth Activism
|
May 19, 2020 |