The Whole Marketer podcast
By Abigail Dixon
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Category: Marketing
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Subscribers: 2
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Episodes: 170
Description
Welcome to The Whole Marketer podcast, where we look at the holistic skills that marketers of today need to grow the brands and businesses of tomorrow, whilst ensuring marketers feel supported and empowered to have successful and fulfilling careers and lives as a whole. Hosted by Abby Dixon along with her guest experts and marketing leaders, every fortnight they discuss a key skill impacting marketers and the profession today; from technical skills, latest thinking and soft skills, to leadership and personal understanding so that you can thrive in today's challenging yet rewarding profession.
For more information visit www.thewholemarketer.com
| Episode | Date |
|---|---|
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How to Build a Marketing Team That Thinks Differently - and Doesn't Need You in the Room
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Aug 04, 2026 |
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Marketing Effectiveness: How to Measure What Actually Matters
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Jul 21, 2026 |
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How to Market Yourself to Find Your Next Role: Honest Reflections from a Senior Marketer on Changing Marketing Roles
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Jul 07, 2026 |
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The Skills Getting CMOs Hired: Insights from an Executive Search Specialist on Senior Marketer Roles and AI
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Jun 23, 2026 |
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The Truth About Senior Marketing Roles Right Now - Job Market, CMO Tenure and How to Thrive
|
Jun 09, 2026 |
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What the Data Really Says About Morale, Progression and Burnout
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May 26, 2026 |
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Episode 163 – The Power of Different with guest Amy Kean: Why Being Different Matters in Marketing and Life
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Mar 16, 2026 |
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Episode 162 – Personal branding with guest Laura Fox: How to build an authentic, personal brand on LinkedIn
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Mar 02, 2026 |
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Episode 161 – Self-belief with guest Sharry Cramond: M&S award-winning marketing leader shares her story of positive mindset and resilience to succeed
|
Feb 16, 2026 |
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Episode 160 – Career Development with guest Veronika Kryuchkova: Reckitt's Global Capability Leader on skills and behaviours for marketing careers of the future
|
Feb 02, 2026 |
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Episode 159 – Authentic Leadership with guest David Enwright: The Post Office's Marketing Director on being brave and staying human leadership insight
|
Jan 19, 2026 |
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Episode 158 – Effective brand building with guest Andrew Geoghegan
|
Nov 17, 2025 |
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Episode 157 – Burnout with guest Dr Richard Duggins: Are you close to the burnout cliff and what to do about it
|
Nov 03, 2025 |
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Episode 156 – Resilience with guest Drew Povey: How to build your resilience with tips and tools for leaders
|
Oct 20, 2025 |
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Episode 155 – Owning and Sharing your Voice with guest Nicola Kemp: The Most Powerful Tool for Marketers is Your Authentic Voice
|
Oct 06, 2025 |
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Episode 154 – Leading the Long-term Commercial Agenda with guest Naomi Walkland: Motorway's CMO on marketers understanding finance to own short and long-term growth agenda
|
Sep 22, 2025 |
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Episode 153 – Creative Excellence with guest Rich Atkinson-Toal: Tips from Amex's Global Brand and Marketing VP on Cultivating a Culture of Creativity in Your Team
|
Jul 28, 2025 |
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Episode 152 – Advertising with guest Adam Morgan: Is Your Advertising Suffering from the Cost of Dull?
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Jul 14, 2025 |
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Episode 151 – Step Change Growth with guest Jo McClintock: Trainline's Brand & Marketing VP on How Marketers Can Drive Step Change Growth Through Curiosity and Collaboration
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Jun 30, 2025 |
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Episode 150 – AI for Marketers with guest Jeremy Connell-Waite: Your New Intelligent Assistant, how to really make AI work for you
|
Jun 17, 2025 |
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Episode 149 – Purpose Driven Careers with guest Megan Harrison: How to choose your next role for a successful and fulfilling marketing career
|
Jun 02, 2025 |
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Episode 148 – Brand Purpose with guest Helen Jeremiah: How a well-defined purpose can guide decisions, inspire teams and build trust with consumers
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May 19, 2025 |
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Episode 147 – Social Proof with guest Michael Goldstein: Why brands and agencies need to build ideas outside the office walls
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Apr 28, 2025 |
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Episode 146 – DEI with guest Ali Hanan: Why representation matters as a force for growth and force for good
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Mar 31, 2025 |
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Episode 145 – Marketing Culture with guest Abi Willstead: Specsavers' Marketing Excellence lead on a creating winning marketing culture
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Mar 17, 2025 |
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Episode 144 – Growth Mindset with guest Charlotte Langley: Bloom & Wild's CMO on embracing the unknown in your leadership style
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Mar 03, 2025 |
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Episode 143 – Building brands with soul with guest Siew Ting Foo: Top CMO's insight on human-centric brand-building and leadership
|
Feb 17, 2025 |
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Episode 142 – Connecting with your Consumers with guest Toby Horry: Insights from TUI's Global Brand and Content Director on understanding today's consumer
|
Feb 03, 2025 |
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Episode 141 - Owning your Marketing Career with guest David Brewerton: How to find your ideal role with tips from Monzo's Marketing Director
|
Jan 20, 2025 |
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Episode 140 - Marketing Excellence with guest Sue Warren: How Sky's Marketing Excellence Programme is driving greater impact and creativity for the brand
|
Jan 06, 2025 |
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Episode 139 – Personal Understanding with guest Kirsten McPherson: How knowing and connecting with yourself on deeper level makes you a better marketer
|
Dec 16, 2024 |
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Episode 138 – Creativity with guest Kevin Chesters: How Can Marketers Unlock Their Creative Potential?
|
Dec 02, 2024 |
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Episode 137 - Marketing Roles with guest Margaret Jobling: The evolving skills today's marketers need to thrive in an AI world
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Nov 18, 2024 |
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Episode 136 – Working parents with guest Rachel Morris: A coaching expert's advice on balancing work and family life
|
Nov 04, 2024 |
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Episode 135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy
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Oct 21, 2024 |
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Episode 134 - Agency partnerships with guest Richard Robinson
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Oct 14, 2024 |
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Episode 133 - Strategy with guest Alice Benham
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Oct 07, 2024 |
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Episode 132 - Wellness with guest Rebecca Hirst
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Sep 30, 2024 |
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Episode 31 - Ideal Role with guest Lauren Spearman
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Sep 23, 2024 |
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Episode 130 - Being Human with guest Dom Dwight
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Sep 16, 2024 |
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Episode 129 - Grief with guest Lucy Hudson
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Jul 01, 2024 |
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Episode 127 - Burnout with guest Briony Gunson
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Jun 18, 2024 |
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Episode 127 - Burnout with guest Molly Innes
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Jun 10, 2024 |
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Episode 126 - Burnout with guest Rowan Morrison
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Jun 03, 2024 |
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Episode 125 - Burnout with guest Alan Trice
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May 27, 2024 |
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Episode 124 - Burnout with guest Dr Fiona Crichton
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May 20, 2024 |
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Episode 123 - Empowerment with guest Ellie Norman
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May 13, 2024 |
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Episode 122 - Representation with guest Nishma Patel Robb
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May 06, 2024 |
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Episode 121 - Psychological Biases with guest Richard Shotton
|
Apr 29, 2024 |
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Episode 120 - Impact with guest Scott Morrison
|
Apr 22, 2024 |
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Episode 119 - Buy-in with guest Rachael Wheatley
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Apr 16, 2024 |
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Episode 118 - Challenger brands with guest Kerttu Inkeroinen
|
Mar 25, 2024 |
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Episode 117 - Inclusive leadership with guest David McQueen
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Mar 18, 2024 |
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Episode 116 - Responsiveness with guest Anna Henwood
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Mar 11, 2024 |
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Episode 115 - Marketing Effectiveness with guest Dr Grace Kite
|
Feb 19, 2024 |
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Episode 114 - Work/life balance with guest Katie Martin
|
Feb 13, 2024 |
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Episode 113 - Self identity with guest Bronwen Foster-Butler
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Feb 06, 2024 |
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Episode 112 - Brand partnerships with guest Beth Reeve
|
Jan 30, 2024 |
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Episode 111 - Strengths with guest Sean Hall
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Jan 23, 2024 |
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Episode 110 - 3 Dimensional Marketing with guest Ben Carter
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Dec 11, 2023 |
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Episode 109 - Business to Business Customer Journey with guest Antonia Wade
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Dec 04, 2023 |
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Episode 108 - Marketing Effectiveness with guest Rachel Moss
|
Nov 27, 2023 |
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Episode 107 - Strategic Insights with guest Febronia Ruocco
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Nov 20, 2023 |
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Episode 106 - Strategic Thinking with guest Zoe Scaman
|
Sep 25, 2023 |
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Episode 105 - Decision Science with guest Phil Barden
|
Sep 18, 2023 |
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Episode 104 - Marketing Leader's Code with guest Gareth Helm
|
Sep 11, 2023 |
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Episode 103 - High stakes leadership with guest Sally Henderson
|
Jul 10, 2023 |
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Episode 102 - Brave leadership with guest David McQueen
|
Jul 03, 2023 |
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Episode 101 - Host Takeover Special with guest host Jon Evans
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Jun 19, 2023 |
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Episode 100 - LIVE EVENT SPECIAL with guest Daryl Fielding
|
Jun 12, 2023 |
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Episode 99 - Winning Hearts and Minds with guest Ruth Saunders
|
Jun 05, 2023 |
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Episode 98 - Confidence with guest Jennifer Spurr
|
May 29, 2023 |
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Episode 97 - Heart-led career choices with guest Rania Robinson
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May 22, 2023 |
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Episode 96 - Dealing with difficult conversations with guest Ann-Marie Barlow
|
Mar 27, 2023 |
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Episode 95 - Marketing Leadership with guest Pete Markey
|
Mar 20, 2023 |
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Episode 94 - Brands with guest Daryl Fielding
|
Mar 15, 2023 |
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Episode 93 - Neuromarketing with guest Katie Hart
|
Mar 06, 2023 |
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Episode 92 - Slow the Fu%k down with guest Emma Harris
|
Feb 27, 2023 |
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Episode 91 - Career choices with guest Annabel Venner
|
Feb 13, 2023 |
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Episode 90 - No Bullsh*t Leadership with guest Chris Hirst
|
Feb 06, 2023 |
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Episode 89 - Entrepreneurial leadership with guest Claire Koryczan
|
Jan 30, 2023 |
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Episode 88 - Brand Transformation with guest Andrew Geoghegan
|
Jan 23, 2023 |
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Episode 87 - Menopause with guest Claire Farrant
|
Nov 29, 2022 |
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Episode 86 - Ageism with guest Nicky Bullard
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Nov 21, 2022 |
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Episode 85 - Workstyle with guests Alex Hirst and Lizzie Penny
|
Nov 14, 2022 |
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Episode 84 - Inclusive Marketing with guest Jerry Daykin
|
Nov 07, 2022 |
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Episode 83 - Purpose for organisations with guest Paul Skinner
|
Oct 31, 2022 |
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Episode 82 - Promotional Marketing with guest Andrew Rae
|
Oct 17, 2022 |
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Episode 81 - Setbacks with guest Sara Tate
|
Oct 10, 2022 |
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Episode 80 - Marketing competencies with guest Raj Kumar
|
Oct 03, 2022 |
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Episode 79 - Life by design with guest Jodie Cook
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Sep 26, 2022 |
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Episode 78 - Social legacy with guest Emily Chang
|
Sep 19, 2022 |
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Episode 77. - Marketing capabilities with guest Denise Dewar
|
Sep 14, 2022 |
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Episode 76 - Goal setting with guest Max Hoppy
|
Jul 18, 2022 |
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Episode 75 - Growth mindset with guest Bryony Thomas
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Jul 12, 2022 |
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Episode 74 - Marketing ecosystems with guest George Porteous
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Jul 04, 2022 |
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Episode 73 - Bravery with guest Gemma Greaves
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Jun 27, 2022 |
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Episode 72 - Imposter Syndrome with guest Rita Clifton CBE
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Jun 20, 2022 |
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Episode 71 - Burnout with guest Emma Bisset
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May 30, 2022 |
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Episode 70 - Burnout with guest Kyrsten Halley
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May 23, 2022 |
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Episode 69 - Burnout with guest Maggie Supernova
|
May 16, 2022 |
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Episode 68 - Flexible working with guest Claire Low
|
May 09, 2022 |
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Episode 67 - Performance Marketing with guest Kat Sale
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Apr 25, 2022 |
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Episode 66 - Empathy with guest Mimi Nicklin
|
Apr 18, 2022 |
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Episode 65 - Agency partnerships with guest Gareth Turner
|
Mar 29, 2022 |
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Episode 64 - Advertising with guest Orlando Wood
|
Mar 21, 2022 |
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Episode 63 - Marketing leadership with guest Ian Hepburn
|
Mar 07, 2022 |
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Episode 62 - Love work with guest Ben Renshaw
|
Feb 28, 2022 |
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Episode 61 - Limiting beliefs with guest Cristina Loaiza
|
Feb 21, 2022 |
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Episode 60 - Holistic skills & development with guest James Delves CIM
|
Feb 14, 2022 |
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Episode 59 - Insight with guest Helen Edwards
|
Feb 07, 2022 |
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Episode 58 - Work/life balance with guest Nina Holdaway
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Jan 31, 2022 |
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Episode 57 - Culture and hybrid working with guest Tamara Littleton
|
Dec 13, 2021 |
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Episode 56 - Authenticity with guest Keith Moor
|
Dec 06, 2021 |
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Episode 55 - Long-term strategy with guest Eleanor Winton
|
Nov 29, 2021 |
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Episode 54 - Programmatic marketing with guest James Kenny
|
Nov 22, 2021 |
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Episode 53 - Data to create impact with guest Mark Phibbs
|
Nov 15, 2021 |
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Episode 52 - Brand Love with guest Marc Cox
|
Nov 08, 2021 |
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Episode 51 - Purpose and Impact with guest Jeremy Connell-Waite
|
Nov 01, 2021 |
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Episode 50 - Diversity and inclusivity with guest Sherice Anibaba
|
Oct 25, 2021 |
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Episode 49 - Consumer centricity with guest Nick Rabin
|
Oct 18, 2021 |
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Episode 48 - Clarity with guest Ross Farquhar
|
Oct 11, 2021 |
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Episode 47 - Evolution of marketer's competencies with guest Russell Parsons
|
Oct 04, 2021 |
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Episode 46 - Purpose-led Marketing with guest Anna Mullenneaux
|
Sep 27, 2021 |
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Episode 45 - Leadership and Impact through Self-Awareness with guest Sara Tate
|
Sep 20, 2021 |
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Episode 44 - Marketing Leadership with guest Sophie Devonshire
|
Jul 26, 2021 |
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Episode 43 - Challenger Brands with guest Lottie Unwin
|
Jul 19, 2021 |
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Episode 42 - Marketer's skills today and tomorrow with guest Joe Glover
|
Jul 12, 2021 |
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Episode 41 - Digital Transformation with guest Paul Frampton
|
Jul 05, 2021 |
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Episode 40 - Empowerment with guest Mark Evans
|
Jun 28, 2021 |
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Episode 39 - Innovation with guest Kevin Verbruggen
|
Jun 21, 2021 |
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Episode 38 - Imposter syndrome with guests Sinéad Kennedy Krebs and Melissa Murdock
|
Jun 14, 2021 |
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Episode 37 - Experiential marketing with guests Lucy Gillions and Jo Curtis
|
Jun 06, 2021 |
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Episode 36 - Planning with guest Callum Saunders
|
May 24, 2021 |
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Episode 35 - Creative Brand Strategy with guest Caroline Morell Bøstrup Asmussen
|
May 17, 2021 |
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Episode 34 - Shopper Marketing with guest Hamish Clarke
|
May 10, 2021 |
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Episode 33 - Empathy with guest Katy Leeson
|
May 03, 2021 |
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Episode 32 - Impact with guest Martin Brooks
|
Apr 26, 2021 |
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Episode 31 - Procurement & Agency Management with guest Tina Fegent
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Apr 19, 2021 |
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Episode 30 - Marketing challenger brands on a shoestring with guest Julia Kessler
|
Mar 30, 2021 |
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Episode 29 - Fulfilment with guest Victoria Fox
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Mar 23, 2021 |
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Episode 28 - Belonging with guests Kathryn Jacob, Sue Unerman and Mark Edwards
|
Mar 15, 2021 |
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Episode 27 - 'Being' with guest Ben Renshaw
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Mar 08, 2021 |
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Episode 26 - Sustainable marketing with guests Michelle Carvill, Gemma Butler and Geraint Evans
|
Mar 01, 2021 |
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Episode 25 - Competencies with guest Ritchie Mehta
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Feb 22, 2021 |
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Episode 24 - Entrepreneurial with guest Mary Wilson
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Feb 14, 2021 |
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Episode 23 - Influencer Marketing with guest Lisa Targett
|
Feb 07, 2021 |
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Episode 22 - Leadership Skills with guest Thomas Barta
|
Nov 03, 2020 |
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Episode 21 - Developing Next Generation Marketing Leaders with guest Sherilyn Shackell
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Oct 19, 2020 |
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Episode 20 - CMO with guest Pete Markey
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Oct 06, 2020 |
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Episode 19:Creativity with guest Shelford Chandler- Creativity Consultant Labyrinth
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Sep 22, 2020 |
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Episode 18- Brand purpose with guest Kim Gelling Ellas kitchen
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Sep 16, 2020 |
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Episode 17- Omni- Channel and content Marketing with guest Jackie Scully
|
Sep 07, 2020 |
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Episode 16- Global leadership todays guest Shweta Harit, Global Brand Vice President of Evian
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Sep 01, 2020 |
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Episode 15- Agile Marketing with guest Rachel Chapman
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Aug 24, 2020 |
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Episode 14- Behavioural Science with guest Kate Socker
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Aug 18, 2020 |
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Episode 13 Insight with guest Julian Watson
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Aug 10, 2020 |
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Episode 12 - Leadership with guest Katherine Whitton
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Aug 04, 2020 |
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Episode 11 Insight- Brand Measurement with guest Richard Bambrick
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Jul 27, 2020 |
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Episode 10- Values, Commitment and purpose with guest Peter Docker
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Jul 20, 2020 |
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Episode 9- Values in building/choosing who to work for with guest Alex Hirst
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Jul 20, 2020 |
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Episode 8- Marketing Competencies with guest Gemma Butler
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Jul 12, 2020 |
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Episode 7 Storytelling with guest Antony 'Tas' Tasgal
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Jul 07, 2020 |
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Episode 6- Social Media with guest Michelle Carvill
|
Jun 28, 2020 |
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Episode 5- Digital Marketing with guest Daniel Rowles
|
Jun 21, 2020 |
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Episode 4- Conviction with guest Anthony Fletcher Graze CEO
|
Jun 15, 2020 |
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Episode 3: Commercial Acumen: with guest Emma Heal
|
Jun 03, 2020 |
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Episode 1-Resilience: with guest Alice Ter Haar
|
Jun 03, 2020 |
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Episode 2: Building Brand Connections: with guest Meredith O'Shaughnessy
|
Jun 03, 2020 |
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Introduction to the Podcast
|
May 26, 2020 |