The Rethink Marketing Podcast

By Colin Jeffries & Paul Frodge

Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.


Category: Marketing

Open in Apple Podcasts


Open RSS feed


Open Website


Rate for this podcast

Subscribers: 0
Reviews: 0
Episodes: 258

Description

Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the Rethink Marketing Podcast. The Rethink Marketing Podcast is a quick hitting punchy conversation focused on "rethink" and questioning how we are doing things. Each week your hosts Colin Jeffries and Paul Frodge open up conversations on brand, strategy, advertising, sales, ad-tech, growth, tactical execution, emerging trends and more. They are joined by industry experts with insider, influencer or celebrity status. This is where we all step outside the echo chamber and rethink everyday assumptions around marketing and sales. When you’re ready to rethink marketing and sales, dive in with us! If you haven’t been promoted to Chief Marketing Officer or Chief Revenue Officer within six months of listening to the Rethink Marketing Podcast, we’ll give you a full refund! Email us at: take5@reed5group.com Or visit us at www.therethinkmarketingpodcast.com

Episode Date
Answering the Answer Engines: The Future of Search
Jul 22, 2025
From SEO to Answer Engine Optimization: Part II
Jul 02, 2025
From SEO to Answer Engine Optimization: Part I
Jun 24, 2025
Website Traffic is Falling, What Should You Do?
Jun 17, 2025
Why Google is Losing its Place as the Leader of Search... And What Marketers Can Do About It!
Jun 10, 2025
Tips to Stay the Course
Jun 03, 2025
Should Marketers be Tariff-ied?
May 27, 2025
Who Won the Big Night of Commercials?
Feb 18, 2025
What Will Marketing Look Like in the Future, Part 2
Feb 12, 2025
What Will Marketing Look Like in the Future, Part 1
Feb 06, 2025
Measurement, Legacies, and the Future of Marketing with Shama Hyder
Jan 22, 2025
Marketing Predictions for 2024 Revisited
Jan 14, 2025
Rethinking How You Get Your Goals with Deb Eckerling
Jan 07, 2025
Seasons Greetings and Thank You for Another Great Year!
Dec 03, 2024
Business Impact and Today's Digital Marketers
Nov 27, 2024
This is Definitely a Political Statment
Nov 21, 2024
Digital Transformation and Leadership Neuroscience with Dr. Maulik Purohit
Nov 14, 2024
The New 4Ps of Marketing: Platform
Nov 05, 2024
The New 4Ps of Marketing: Process
Oct 30, 2024
The New 4Ps of Marketing: Product
Oct 22, 2024
The New 4Ps of Marketing: People
Oct 16, 2024
How Quickly Will This Replace Product-Market Fit?
Oct 09, 2024
When Do We Give Them The Keys?
Oct 01, 2024
Improve Your Marketing Today with Behavioral Science | Nancy Harhut
Sep 24, 2024
Is Your Unique Experience Actually a Trend?
Sep 18, 2024
Is It a Moat or Just Table Stakes?
Sep 11, 2024
Do Customer Relationship Managers (CRMs) Manage Relationship?
Sep 03, 2024
To Niche or Not to Niche?
Aug 26, 2024
Marketing Takeaways from the Paris Olympics
Aug 21, 2024
Should We Ever Say "No"?
Aug 13, 2024
Is The Same Joke Funny Twice?
Aug 06, 2024
Stop it With the Facts, Please!
Jul 30, 2024
How Is Your Emotional Understanding? | Ian Baer
Jul 23, 2024
Please Tell Me I'm Wrong
Jul 16, 2024
The Importance of Firing Good Customers
Jul 09, 2024
Are You Being Intentionally Inefficient?
Jul 03, 2024
The Future of SEO, Part IV: Capturing Video
Jun 25, 2024
The Future of SEO, Part III: Are We Back to Backlinking?
Jun 18, 2024
The Future of SEO, Part II: Getting the Picture
Jun 11, 2024
The Future of SEO, Part I: Technical (on-page) SEO
Jun 05, 2024
Your Key to Career Advancement with Peggy Klaus
May 21, 2024
Branding is a Verb
May 14, 2024
How Curiosity is a Key to Revenue Growth | Dennis Devlin and Jeff Jones
May 07, 2024
Unpredictability in This Presidential Election Year
Apr 30, 2024
The Better Track for Your Career: Agency Side or Brand Side?
Apr 23, 2024
Inspiring Grassroots Movements for Lasting Change with Deke Copenhaver
Apr 16, 2024
Personalization vs. Segmentation
Apr 09, 2024
Is Catalytic Marketing Right for Your Business?
Apr 03, 2024
Welcome to the Content Revolution
Mar 27, 2024
Going All In on Exclusivity or Accessibility
Mar 19, 2024
When Should Marketers Stop Testing?
Mar 12, 2024
Shhh... Should We Tell or Not?
Mar 05, 2024
Staying Relevant and Weathering the Social Network Effect
Feb 28, 2024
Anchoring Influence in Empathy | Dr. Carolyn Goerner
Feb 23, 2024
They Paid $7 million for 30 Seconds of Airtime!
Feb 13, 2024
More Engaging Chatbots and Hosting Better Events | Kris Olivo
Feb 06, 2024
Asking for Less Word of Mouth
Jan 30, 2024
Eliminate the Chief Marketing Officer Position
Jan 23, 2024
Marketing Predictions for 2024
Jan 16, 2024
Should We Be Creating Customer Ecosystems?
Jan 09, 2024
Seasons Greetings from the Rethink Marketing Podcast
Dec 26, 2023
How to Manage the Diderot Effect
Dec 19, 2023
Try These Hacks for Webinar Success
Dec 12, 2023
All These Hands in the Marketing Cookie Jar
Dec 05, 2023
This is the Foundation of Machine Learning (and AI) for Marketers
Nov 28, 2023
Are You Thinking About Reputation Management Wrong?
Nov 21, 2023
A New Perspective on Black Friday and Deep Discounts
Nov 14, 2023
Are These Certifications a Waste of Time?
Nov 07, 2023
When Should Sales Fail Fast + Eric Reed Sendoff
Oct 24, 2023
When Does Customer Journey Mapping Matter?
Oct 17, 2023
The Latest on Protecting Your AI Intellectual Property
Oct 10, 2023
A New Take on SEO
Sep 26, 2023
Should Marketers be Channel Agnostic?
Sep 19, 2023
Are There Disadvantages to Being Terminally Unique?
Sep 12, 2023
Social Media Workers Are Burning Out. Here Are Some Solutions.
Sep 06, 2023
Is Branding a Waste of Time These Days?
Aug 29, 2023
Why Out of Home is Back Big (You're Doing it Wrong!)
Aug 24, 2023
Why You Should Stop Trying to Win Those Awards (And Win These Instead)
Aug 15, 2023
Does the World Really Need Another Online Community?
Aug 09, 2023
Will Generative Artificial Intelligence Replace Writers?
Aug 01, 2023
The Big Advantages of Embracing This Bias
Jul 18, 2023
What Rising Advertising Spend Means for You
Jul 11, 2023
Why it Matters That Some People Bat 0.500
Jun 27, 2023
Why it Matters That Nobody Bats 1.000
Jun 20, 2023
Is This Relationship Only About Me Buying Something from You?
Jun 06, 2023
Are Brands Using TikTok on Borrowed Time?
May 30, 2023
Getting the Pluck to Pluck Competitors' Customers
May 23, 2023
The Spring Cleaning Episode: From Setup to Tidy-up
May 16, 2023
Is Print Advertising Dead? Maybe It's the Answer You've Been Looking For?
May 09, 2023
The Doppler Effect: What Revenue Drivers Need to Consider
May 02, 2023
CRMs Don’t Manage Relationships
Apr 25, 2023
How to Avoid Numerical Malpractice
Apr 18, 2023
Why Marketers Should Venerate Followership
Apr 11, 2023
Is “Don't Take it Personally” Good Advice?
Apr 04, 2023
What Meta’s Massive Pivot Means for Marketers: Is the Metaverse Dead?
Mar 29, 2023
Was Your Old Man Right?
Mar 21, 2023
Why Scheduling is Backfiring and What We Should Do Instead
Mar 14, 2023
Do You Have the Chutzpah to Take Great Content Cues?
Mar 07, 2023
Why Marketers Should Stop Leaving Copyright Decisions to the Legal Team
Feb 28, 2023
Should College Students Major in Sales?
Feb 21, 2023
A Walk on the Wild Side or Total Brand Suicide?
Feb 14, 2023
In the Land of the Blind, the One Eyed Man is King!
Feb 07, 2023
What to Do When Divorce is Imminent
Jan 31, 2023
Don't You Dare Hire That Applicant!
Jan 24, 2023
Answer These Questions Before Considering a Rebrand
Jan 17, 2023
How to Grow Your Marketing Team in 2023
Jan 10, 2023
Inside the Mind: Keys to Stop Overthinking Sales and Marketing
Jan 03, 2023
Show Me a Second Place Finisher and I'll Show You a Winner!
Dec 27, 2022
Why We Should Make it Harder on Customers
Dec 20, 2022
A Story to Stick With + Eric Reed Returns
Dec 13, 2022
Is Every Attendee is a Lead? Rethinking Event Marketing (Part II)
Dec 06, 2022
Every Attendee is a Lead: Rethinking Event Marketing (Part I)
Nov 29, 2022
Finding the Balance of Innovation, Agility, and Management
Nov 22, 2022
Is Management the Only Track to Career Advancement?
Nov 15, 2022
How Do I Embrace Black Friday Without Damaging My Brand?
Nov 08, 2022
Stop Saying "Consumer" and Say This Instead
Nov 01, 2022
Should Founder Sales Even Count?
Oct 25, 2022
Are These Today's Solutions to Data Privacy?
Oct 18, 2022
Winning the Arms Race for Attention
Oct 11, 2022
Is Imposter Syndrome Better than Dunning Kruger?
Oct 04, 2022
Here's When The Ends Should Justify the Means in Sales
Sep 27, 2022
Where Should Cold Calling Live?
Sep 20, 2022
Starting Where You Are and Innovating the Future | Tendayi Viki
Aug 25, 2022
How to Embrace Paradoxical Thinking | Marianne Lewis
Aug 09, 2022
Tech Futurism & Artificial Stupidity | Vivek Wadhwa
Jul 20, 2022
New Ways to Answer "Sell Me This Pen"
Jul 14, 2022
Do I Need An Annual Marketing Plan?
Jul 05, 2022
Is Organized Chaos The Key to Social Media Success? | Thomas "Ai Nerd" Helfrich
Jul 01, 2022
How Do I Land My First Marketing Job?
Jun 21, 2022
The New Role of CEOs in Marketing | Ramon Ray
Jun 14, 2022
Are Your Employees Online Influencers?
May 31, 2022
Fractional Marketing: Expertise or Execution?
May 22, 2022
What to do About The Other 97%
May 13, 2022
Crafting Categories and Perfect Positioning | Laura Reis
May 06, 2022
Oh, the Humanity of Automation.
Apr 28, 2022
Where Does Creating Obligation Fit into Marketing and Sales These Days?
Apr 21, 2022
Changing the Channel and The Centrality of Segmentation | Joshua Gildea
Apr 07, 2022
Are You Thinking About Innovation The Right Way?
Apr 01, 2022
Don't Measure Up, Measure Down...
Mar 24, 2022
Building Relationships Through Content | David Meerman Scott
Mar 18, 2022
Commercials from the Superlatives Bowl | Drew Dinklelacker
Mar 10, 2022
Social Consequences and Jedi Mind Tricks | Mike Michalowicz
Mar 01, 2022
Grand Theft Marketing...
Feb 25, 2022
Mr. Know It All, Always Loses!
Feb 17, 2022
Measure This Instead of Email Open Rate...
Feb 06, 2022
If it's Not an Adventure, Maybe We're Doing it Wrong | Capt. Travis Rosbach
Feb 01, 2022
Here’s Why Your Emails Aren’t Working
Jan 26, 2022
Be Honest, Is There Spinach in my Teeth?
Jan 18, 2022
“Best Of” Sales and Marketing Advice | Allan Dib
Jan 11, 2022
Why Bad Products Beat Great Products
Jan 03, 2022
Reflections and Projections After Another Year of Rethinking
Dec 23, 2021
Rethinking Relationship Selling
Dec 14, 2021
Unexpected Marketing that Fits Your Brand | Lynn Blashford
Nov 21, 2021
Firing the Silver Bullet of Sales
Nov 21, 2021
Behavior, Mnemonics, and Leadership | Richard Flint
Nov 11, 2021
The Muddled Sales Funnel Rebuttal
Nov 04, 2021
Begin With the End in Mind | Genecia Alloura
Oct 26, 2021
What Marketers Should Know (and Do) About Diversity | Chuck Mingo
Oct 21, 2021
Branding Like a Blue Hedgehog!
Oct 12, 2021
Stop Fitting In. You Need a Strategy for This. | Jay Baer
Oct 05, 2021
Code Blue Marketing - Quick Steps to Take When You Need Revenue Like a Pulse!
Sep 30, 2021
Horton Hears an Audience Shift
Sep 28, 2021
How Sales Leaders Can Achieve Integrated Success | Cory Carlson
Sep 21, 2021
Big Dreams and Legendary Service | Cameron Mitchell
Sep 14, 2021
Think "Constituents" Instead of "Customers" | Mark Mallory
Sep 09, 2021
Reciprocal Learnings From B2C & B2B Marketing
Sep 02, 2021
It's About Influence, Not Influencer Marketing | Jason Falls
Aug 31, 2021
What it Takes to Be an Executive Level Marketer | Jerry Bernhart
Aug 24, 2021
I Got 99 Problems, But a Podcast Ain't One
Aug 19, 2021
Building Successful Communication Frameworks | Marcus Sheridan
Aug 17, 2021
WHOOMP "Here it is" A Marketing Conversation with DC Glenn | The Brain Supreme
Aug 10, 2021
Is it Time to Stop Moving Forward?
Aug 03, 2021
Break Through the Noise | Nick Westergaard
Jul 29, 2021
Taking Game Film Off the Sidelines
Jul 27, 2021
Why Your Business Should Do the Hustle
Jul 20, 2021
Being Great! | Kurt Uhlir
Jul 15, 2021
Are Marketing Degrees Worthless?
Jul 13, 2021
Let's Stop Saying "Unique Selling Proposition" and Start Using This Term Instead
Jul 06, 2021
Goodbye Season One, Hello Season Two!
Jun 29, 2021
Scale or Grow? One Size Does NOT Fit All!
Jun 22, 2021
The Paramount Realization That Marketing is Spiritual | Rabbi Daniel Lapin
Jun 17, 2021
Stop Keeping it Classy
Jun 15, 2021
Stop Swinging for the Fences!
Jun 08, 2021
Here's What Your Negotiation Strategy is Missing | Ed Brodow
Jun 03, 2021
Cultures Aren't Just For Yogurt
Jun 01, 2021
I'll Have a Number Three, Hold the Pickles!
May 25, 2021
Marketing Like a Human to Other Humans | Bryan Kramer
May 20, 2021
The Second Mouse Gets the Cheese
May 18, 2021
Stop Writing Like a 3rd Grader!
May 11, 2021
Passion & Purpose | Laura Arnold
May 06, 2021
I Said Frankincense, Not Frankenstein! How do we Get Experiential Marketing Right?
May 04, 2021
Value First, Audience Next, Then you Unlock Opportunity | Henry Kaminski Jr. "The Brand Doctor"
Apr 29, 2021
A Deeper Dive Into "Hacking Growth".
Apr 27, 2021
Growth Hacking, Experiment Driven Marketing | Sean Ellis
Apr 22, 2021
The Belle of the Ball Says, "You've Got Mail!"
Apr 20, 2021
Someone Famous Said This Was a Great Episode...
Apr 13, 2021
Going Live Is Easier Than You Think | Christoph Trappe
Apr 08, 2021
What in the Heck is PR Anyway?
Apr 06, 2021
Human Powered Marketing | Cher Jones
Apr 01, 2021
Marketing Ain't Just a Department.
Mar 30, 2021
Pay for Performance Marketing - I'll Gladly Pay You Later!
Mar 23, 2021
The Marketing Rebellion - The most human company wins | Mark Schaefer
Mar 18, 2021
Speak Less, Smile More...You can't listen if you are talking.
Mar 16, 2021
Your Audience Thinks You're a Media House | Joe Pulizzi
Mar 11, 2021
"Green Eggs and Ham" May be the Greatest Sales Book Ever Written!
Mar 09, 2021
Just Dipping My Toes... Considerations when adding a tactic.
Mar 02, 2021
Giving Value and Building Trust | Bob Burg
Feb 25, 2021
To be or not to be... Considering when to cut a tactic.
Feb 23, 2021
Why Content Silos Matter - The Lone Wolf & The Wolf Pack
Feb 16, 2021
The Good, The Brand and The Ugly | Dr. Mansur Khamitov
Feb 11, 2021
Fear in Advertising...
Feb 09, 2021
Does your SEO Strategy Suck? | Greg Gifford
Feb 04, 2021
Humor in Advertising - It's all in the timing & delivery!
Feb 02, 2021
What's the Magic Number?
Jan 26, 2021
The Louder you Shout the More You're Ignored | Tara Hunt
Jan 21, 2021
The Empathetic Galvanizer
Jan 19, 2021
The Humble Collaborator: Soft Skills in Sales
Jan 12, 2021
Understanding the Human Operating System | Tim Ash
Jan 07, 2021
Revisiting Marketing Audits
Jan 05, 2021
Internet Sustainability and Tech Entrepreneurship | Vincentas Grinius
Dec 31, 2020
It's Just a Sales Contest.....
Dec 29, 2020
"Tis the Season of Giving"
Dec 22, 2020
Building More Sustainable Businesses and Brands | Steve Melink
Dec 17, 2020
In the Rearview: Good Riddance, 2020.
Dec 15, 2020
A Proven Path to Setting Sales Records | Mark Perone
Dec 10, 2020
Next Generation or Lead Generation?
Dec 08, 2020
The Show Must Go On | Jami Goldstein
Dec 03, 2020
Unicorns Don't Exist!
Dec 01, 2020
The Chicken or the Egg ?
Nov 24, 2020
Have a Parade for your Content | Christoph Trappe
Nov 19, 2020
Remote Control
Nov 17, 2020
Community Collaboration & Cultural Branding | Jenell Walton
Nov 12, 2020
Fire your Office Manager!
Nov 10, 2020
"Black Friday"
Nov 03, 2020
Accosted by Cost Cutting Clots!
Oct 27, 2020
Understanding Sacrifice, Selfishness, and Success | Carlos Hidalgo
Oct 22, 2020
You've been Voted Out!
Oct 20, 2020
Frank Sinatra, Babe Ruth, & Biting Dogs: Leveraging Earned Media | Gary Schneeberger
Oct 16, 2020
Think Smaller
Oct 13, 2020
Trends, Catalysts, and Mindset Shifts | Rob Whitehouse
Oct 08, 2020
Digital Display is Dead… Will it Rise Again?
Oct 06, 2020
We talk about this today... and it will SHOCK you!
Sep 29, 2020
Don’t be Timid | Chris Spielman
Sep 22, 2020
Tactics vs Strategy: Knowing the Difference
Sep 15, 2020
Funnel Cake
Sep 08, 2020
Has LinkedIn Killed Networking Groups
Sep 01, 2020
Marketing is Just Sales Support!
Aug 25, 2020
Rethink Your Comp Plan | Jamie Charlton
Aug 18, 2020
Right Person, Wrong Chair
Aug 11, 2020
Scalability, Is Infinity an Option?
Aug 04, 2020
Content Nihilism: Why Nothing Else Matters
Jul 28, 2020
Step by Step Guide to Going Viral
Jul 21, 2020
Digital Audits are a Complete Waste of Time
Jul 14, 2020
Your Bounce Rate is Too Low
Jul 07, 2020
The Big Reason Your Website Doesn’t Matter
Jun 30, 2020
Big Media, can it really solve all of your marketing needs?
Jun 22, 2020
Fractional Marketing Doesn't Work
Jun 15, 2020
The Math of Marketing... It's Wrong.
Jun 08, 2020