Selling In The Motor Trade
By Simon Bowkett
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Episodes: 269
Description
Simon Bowkett, from Symco Training, shares tips and ideas on selling in the motor trade from a sales and aftersales perspective, as well as interviews with industry leaders sharing some of their best practices.
To find out more visit www.symcotraining.co.uk
| Episode | Date |
|---|---|
|
Ali Reda, 100-Car-a-Month Salesman | Stop Waiting for Walk-Ins - Build a "Business Within the Dealership"
|
Mar 26, 2026 |
|
Ali Reda, Record-Breaking Car Salesperson | 1582 Cars In 12 Months - "If You're Exceptional, You Get Exceptions"
|
Mar 19, 2026 |
|
Neil Carrahar, Operations Director | Why Top Salespeople Fail as Managers (and How to Fix It)
|
Mar 12, 2026 |
|
How Do I Get Into the 200 Club? The Mindset That Creates 200-Car Salespeople
|
Feb 26, 2026 |
|
OKRs | Why Your Team "Didn't Do It" (And How to Fix It)
|
Feb 19, 2026 |
|
Neil Carrahar, Operations Director at Symco Training | High standards on a Tuesday afternoon (Part 2)
|
Feb 12, 2026 |
|
Neil Carrahar, Operations Director at Symco Training | What good dealerships do when no one's watching
|
Feb 05, 2026 |
|
Jason Cranswick, Ex Dealer Principal | 3 Books That Will Make Your Dealership Better in 2026
|
Jan 29, 2026 |
|
Jason Cranswick, Executive Coach | Why the Best Dealer Leaders Stop "Doing" and Start Coaching
|
Jan 22, 2026 |
|
Jeremy Evans, Founder of Marketing Delivery | Lost Leads Aren't Dead Leads: How Dealers Win Customers Back (Without Spamming Them)
|
Jan 15, 2026 |
|
Jeremy Evans, Founder of Marketing Delivery | From Dot-Matrix to AI
|
Jan 08, 2026 |
|
Oliver Phillpott, Co-Founder of Generational | Fast Stock Turn on EVs
|
Dec 18, 2025 |
|
Oliver Phillpott, Co-Founder of Generational | Battery Health Beats Mileage (Part 1)
|
Dec 11, 2025 |
|
Wendy Harbutt, Leadership Coach | Why Your Team Don't Run to the Phone (and How to Fix It)
|
Dec 04, 2025 |
|
Wendy Harbutt – Dramatic Improvement | Our Strengths When Overdone Become Our Problems
|
Nov 27, 2025 |
|
Daksh Gupta & Andrew Wakelin | The playbook that took a Peugeot site from 168th to #1
|
Nov 20, 2025 |
|
Autotrader's Deal Builder | Leads Down, Fees Up, and Dealers Revolting
|
Nov 13, 2025 |
|
(Part 2) Steven J. Whitton, Founder of Menable | Fix your sales culture with five words
|
Nov 06, 2025 |
|
Signs you're losing people: the workhorse, the class clown, the quiet exit | Stephen J. Whitton, Founder of Menable
|
Oct 30, 2025 |
|
Part 2: Chris Cormier, Mercedes-Benz Head of Sales | How to Build 25-Year Loyalty, Wow-Factor Deliveries & an AI-Proof Sales Team
|
Oct 23, 2025 |
|
Mercedes-Benz Head of Sales | "What You Tolerate, You Condone" - Chris Cormier
|
Oct 16, 2025 |
|
Fixing Your Used-Stock Shortage: How to Buy 3–4-Year-Old Cars From Your Own Service Drive
|
Oct 09, 2025 |
|
The "Dilution Effect"
|
Oct 02, 2025 |
|
The #1 Reason New Salespeople Fail
|
Sep 25, 2025 |
|
Selling Lessons from Hollywood: What Movies Get Wrong (and Right) About Sales
|
Sep 18, 2025 |
|
Stuart Wallbanks, Sales Trainer & Former Sales Manager | Second-Facing That Works
|
Aug 28, 2025 |
|
Stuart Wallbanks, Trainer | Stop Feature-Dumping - How to Run Presentations That Actually Sell
|
Aug 21, 2025 |
|
Harry Bott, Call-Tracking Expert| Plug Your "Leaky Bucket" Before You Pay For More Leads
|
Aug 14, 2025 |
|
Harry Bott, Co-founder of the #1 Call-Tracking Software | 75 % of Auto-Trader Leads Buy in 48 Hrs - Are You Missing the Window?
|
Aug 07, 2025 |
|
Is Your Fleet About to Miss the 285-Mile, 30-Minute-Charge Boom?
|
Jul 31, 2025 |
|
Paul Kirby - 'The Electric Van Man' | Your Diesel Fleet Is Losing Money - Here's the Math
|
Jul 24, 2025 |
|
Stuart Wallbanks: "Every Missed Email Could've Been a Sale. Here's How to Fix That."
|
Jul 17, 2025 |
|
The 5-Word Mistake Killing Your Closing Rate (and the Easy Fix You Can Use Today)
|
Jul 10, 2025 |
|
Most Salespeople Miss This - But It's What Puts You in the Top 1%
|
Jul 03, 2025 |
|
[Replay] Revisiting Our 2020 Conversation with Peter Smyth
|
Jun 26, 2025 |
|
[Replay] Gavin Hydes | One Dealership to 23
|
Jun 19, 2025 |
|
How Malcolm Beatty's One-Acre Dealership Wins with a Better Website, Simple Photos and 1,500 Google Reviews
|
Jun 12, 2025 |
|
Ex-Farmer-Turned-Dealer Mogul: From £450 Peugeot to 150-Car Empire
|
Jun 05, 2025 |
|
5 Objection-Handling Scripts Every Service Advisor Needs.
|
May 29, 2025 |
|
Email Templates Are Costing You Sales
|
May 22, 2025 |
|
Valuation Apps Don't Sell Cars. You Do.
|
May 15, 2025 |
|
B2B Sales: Where Do You Start Prospecting?
|
May 08, 2025 |
|
The 3 Sales Mistakes That Kill Deals — And How to Fix Them
|
May 01, 2025 |
|
Chris Wiseman: Why Success Starts With Daily Discipline, Data-Driven Meetings & Human Customer Service
|
Apr 24, 2025 |
|
Partnership with Your OEM
|
Apr 17, 2025 |
|
Empower Your Sales People
|
Apr 10, 2025 |
|
Time Kills Deals
|
Apr 03, 2025 |
|
Surviving & Thriving
|
Mar 27, 2025 |
|
Happy Customers and Profit
|
Mar 20, 2025 |
|
Excellent Service = Success
|
Mar 13, 2025 |
|
Getting the Best from Your Aftersales Department
|
Mar 06, 2025 |
|
NADA Wrap Up
|
Feb 27, 2025 |
|
The NADA Lowdown
|
Feb 20, 2025 |
|
Close the Loops
|
Feb 13, 2025 |
|
Scared to Second Face?
|
Feb 06, 2025 |
|
Be the Car Guy
|
Jan 30, 2025 |
|
The Power of Customer Service
|
Jan 23, 2025 |
|
Selling Used EVs
|
Jan 16, 2025 |
|
Books for 2025
|
Jan 09, 2025 |
|
Importance of the Trial Close
|
Dec 19, 2024 |
|
Best Price
|
Dec 12, 2024 |
|
VHC Call
|
Dec 05, 2024 |
|
Just Looking!
|
Nov 28, 2024 |
|
The Ever Important Meet & Greet
|
Nov 21, 2024 |
|
EV Experts
|
Nov 14, 2024 |
|
Drop Off
|
Nov 07, 2024 |
|
Interview with John Veichmanis
|
Oct 31, 2024 |
|
When Do You Start Closing?
|
Oct 24, 2024 |
|
Crystal Ball Time!
|
Oct 17, 2024 |
|
Proving the Naysayers Wrong
|
Oct 10, 2024 |
|
Not Enough Time!
|
Oct 03, 2024 |
|
Sticky Training
|
Sep 26, 2024 |
|
Are You Going to Offer GAP?
|
Sep 19, 2024 |
|
How the Mighty Fall
|
Sep 12, 2024 |
|
The Worst Thing to Say
|
Sep 05, 2024 |
|
Plug the Gaps
|
Aug 29, 2024 |
|
Used Car Profit
|
Aug 22, 2024 |
|
I Work For You with Daksh Gupta
|
Aug 14, 2024 |
|
Words to Avoid
|
Aug 07, 2024 |
|
Good Words/Bad Words
|
Aug 01, 2024 |
|
5 Things You Must Do!
|
Jul 25, 2024 |
|
Test Drives Don't Work!
|
Jul 18, 2024 |
|
Mentors Matter
|
Jun 27, 2024 |
|
Does Mystery Shopping Work?
|
Jun 20, 2024 |
|
Stop the Yeah Buts!
|
Jun 06, 2024 |
|
How to Succeed in Agency
|
May 16, 2024 |
|
Do Yourself Out of a Job
|
May 09, 2024 |
|
Habits to Change Your Life
|
May 02, 2024 |
|
Using AI
|
Apr 25, 2024 |
|
Communication
|
Apr 18, 2024 |
|
How to Work with Weirdos!
|
Apr 11, 2024 |
|
Ah Ha or Oh Yeah?
|
Apr 04, 2024 |
|
Service Bookings and VHC
|
Mar 21, 2024 |
|
Manage Your Chimp
|
Mar 14, 2024 |
|
The Three Knows
|
Mar 07, 2024 |
|
The Snake
|
Feb 29, 2024 |
|
The Mouse
|
Feb 22, 2024 |
|
The Puppy Dog
|
Feb 15, 2024 |
|
The Lion
|
Feb 08, 2024 |
|
Mastering The 4 Customer Types
|
Feb 01, 2024 |
|
Everything Centres Round the Customer
|
Jan 25, 2024 |
|
Give People the Meat
|
Jan 18, 2024 |
|
2024 Goals
|
Jan 11, 2024 |
|
Christmas Special
|
Dec 21, 2023 |
|
Focus on Failure - with Gareth Timmins
|
Dec 14, 2023 |
|
99.9% Need Not Apply - with Gareth Timmins
|
Dec 07, 2023 |
|
"Happy Staff = Happy Customers" with Sean Kelly
|
Nov 30, 2023 |
|
"EV Drive Time" with Sean Kelly
|
Nov 23, 2023 |
|
Greatest Tips! (Part 5)
|
Nov 16, 2023 |
|
Greatest Tips! (Part 4)
|
Nov 09, 2023 |
|
Greatest Tips! (Part 3)
|
Nov 02, 2023 |
|
Greatest Tips! (Part 2)
|
Oct 26, 2023 |
|
Greatest Tips! (Part 1)
|
Oct 19, 2023 |
|
Gap
|
Oct 12, 2023 |
|
5 Simple Phrases
|
Oct 05, 2023 |
|
What's Your Best Price?
|
Sep 28, 2023 |
|
I need to check with….
|
Sep 21, 2023 |
|
Unsold Prospects
|
Sep 14, 2023 |
|
Objections - Paint & Fabric Protection
|
Sep 07, 2023 |
|
Starbucks
|
Aug 17, 2023 |
|
Innovation, Fairness and Harmony
|
Aug 10, 2023 |
|
Cash Conversions!
|
Aug 03, 2023 |
|
Make the Decisions
|
Jul 27, 2023 |
|
Time & Money
|
Jul 20, 2023 |
|
Are Car Sales People Still Going to Be Relevant?
|
Jul 13, 2023 |
|
Agency and Emerging Brands
|
Jul 05, 2023 |
|
Can You Wow Your Customer?
|
Jun 28, 2023 |
|
Where is the Industry Going?
|
Jun 21, 2023 |
|
Agency - The Customer Has To Be Front and Centre
|
Jun 14, 2023 |
|
Skills for Handling Service Objections
|
Jun 07, 2023 |
|
Know Your Business, Know Your Numbers with John O'Hanlon
|
Jun 01, 2023 |
|
Educated Decision, Rather Than an Ignorant Risk
|
May 25, 2023 |
|
Advantages & Disadvantages of Agency with Dale Wyatt
|
May 18, 2023 |
|
All Hail The Golden Hour
|
May 10, 2023 |
|
Measure the Lead Not the Lag with Dale Wyatt
|
May 03, 2023 |
|
Don't Prejudge
|
Apr 27, 2023 |
|
Customer Retention After Warranty
|
Apr 20, 2023 |
|
We've Always Done It That Way!
|
Apr 13, 2023 |
|
Your service staff are the key to selling customers their 2nd and 3rd vehicles
|
Apr 06, 2023 |
|
Qualify, Don't Jump to Conclusions
|
Mar 30, 2023 |
|
Keep it Real with Steve Curran - Part Two
|
Mar 23, 2023 |
|
Your Attitude Counts
|
Mar 16, 2023 |
|
Adhering to Best Practices with Steve Curran - Part One
|
Mar 09, 2023 |
|
Referrals, Referrals, Referrals - with Joni Stuker - Part Two
|
Mar 02, 2023 |
|
The Future of Call Centres with Joni Stuker - Part One
|
Feb 23, 2023 |
|
Avoiding being ghosted and more great tips - part four Elise Kephart
|
Feb 16, 2023 |
|
Interview with Jack Allman from Bumper
|
Feb 09, 2023 |
|
The Car Business is Not a Cake-walk - part three Elise Kephart
|
Feb 02, 2023 |
|
Is The Bubble About To Burst?
|
Jan 26, 2023 |
|
From Camcorder to Smartphone - part two Elise Kephart
|
Jan 19, 2023 |
|
The Rise And Fall of the Disruptors
|
Jan 12, 2023 |
|
Knowing the objections and having that gameplan - Interview with Elise Kephart
|
Jan 05, 2023 |
|
Gauging the customer's priorities with SPACER
|
Dec 22, 2022 |
|
Conversational Not Controversial
|
Dec 15, 2022 |
|
The Forgetting Curve
|
Dec 08, 2022 |
|
The changing face of the motor trade with Ian Parker: "Are we dinosaurs?"
|
Dec 01, 2022 |
|
5 Ways to Handle Your Customer Objections
|
Nov 24, 2022 |
|
Pricing - The True Value of Knowledge
|
Nov 17, 2022 |
|
Looking at Electric Vehicles in the States with Jim Ziegler
|
Nov 10, 2022 |
|
SMT110: Separating the Good From the Great with Jim Ziegler
|
Nov 03, 2022 |
|
SMT109: Jim Ziegler's Journey to Success
|
Oct 27, 2022 |
|
SMT108: Customer's First Contact
|
Oct 20, 2022 |
|
SMT107: Bitesize - Next Steps
|
Oct 13, 2022 |
|
SMT106: Closing
|
Oct 06, 2022 |
|
SMT105: Jennifer Suzuki (Part 2)
|
Sep 22, 2022 |
|
SMT104: Jennifer Suzuki (Part 1)
|
Sep 15, 2022 |
|
SMT103: James Voortman - What Impact Is the Agency Model Going To Have In Your Business (Part 2)
|
Sep 08, 2022 |
|
SMT102: James Voortman - What Impact Is the Agency Model Going To Have In Your Business (Part 1)
|
Sep 01, 2022 |
|
SMT101: 101 in Sales
|
Aug 25, 2022 |
|
SMT910: Steve Faulkner (Part 2)
|
Aug 18, 2022 |
|
SMT909: Steve Faulkner (Part 1)
|
Aug 11, 2022 |
|
SMT908: Fred Copestake
|
Aug 04, 2022 |
|
SMT907: Memory Tricks
|
Jul 28, 2022 |
|
SMT906: Monkey on Your Back
|
Jul 21, 2022 |
|
SMT905: Darren Bedford
|
Jul 14, 2022 |
|
SMT904: Jim Reid (Part 2)
|
Jul 07, 2022 |
|
SMT903: Jim Reid (Part 1)
|
Jun 30, 2022 |
|
SMT902: Nick McDonald
|
Jun 23, 2022 |
|
SMT901: Selling Value Added Products
|
Jun 16, 2022 |
|
SMT810: Mike Jones (Part 2)
|
Jun 09, 2022 |
|
SMT809: Mike Jones (Part 1)
|
May 26, 2022 |
|
SMT808: Umesh Samani (Part 2)
|
May 19, 2022 |
|
SMT807: Umesh Samani (Part 1)
|
May 12, 2022 |
|
SMT806: Trial Close
|
Apr 21, 2022 |
|
SMT805: What is The Most Asked Question at Disney
|
Apr 14, 2022 |
|
SMT804: Reasons Customers Should Service Their Car at a Franchise Dealer
|
Apr 07, 2022 |
|
SMT803: Vehicle Health Checks Part 2
|
Mar 31, 2022 |
|
SMT802: Vehicle Health Checks Part 1
|
Mar 24, 2022 |
|
SMT801: Remote Customers
|
Mar 17, 2022 |
|
SMT710: The Suit Story
|
Mar 03, 2022 |
|
SMT709: Demonstration Drive
|
Feb 24, 2022 |
|
SMT708: Nic Verneuil
|
Feb 10, 2022 |
|
SMT707: Recruitment with Andrew Clark
|
Feb 03, 2022 |
|
SMT706: Incentives with Colin McAllister
|
Jan 27, 2022 |
|
SMT705: Andrew Clark
|
Jan 20, 2022 |
|
SMT704: A Tale of Two CEOs
|
Jan 13, 2022 |
|
SMT703: David Manchester
|
Dec 02, 2021 |
|
SMT702: Frank Genobile
|
Nov 18, 2021 |
|
SMT701: The Story of Vladimir
|
Nov 11, 2021 |
|
SMT610: How To Get Your Team To Do What's Needed
|
Nov 04, 2021 |
|
SMT609: The Issue With Stock
|
Oct 28, 2021 |
|
SMT608: Mental Ownership
|
Oct 21, 2021 |
|
SMT607: Robin Luscombe
|
Oct 07, 2021 |
|
SMT606: Dr Tharaka - Part Two
|
Sep 30, 2021 |
|
SMT605: Dr Tharaka - Part One
|
Sep 23, 2021 |
|
SMT604: Do You Hate Prospecting as Much as I Do?
|
Sep 16, 2021 |
|
SMT603: Sean V. Bradley - Part Three
|
Sep 09, 2021 |
|
SMT602: Sean V. Bradley - Part Two
|
Sep 02, 2021 |
|
SMT601: Sean V. Bradley - Part One
|
Aug 26, 2021 |
|
SMT510: Deborah Cooper
|
Aug 19, 2021 |
|
SMT509: Follow Up - First Call
|
Aug 05, 2021 |
|
SMT508: Tommy Gibbs - Part 2
|
Jul 29, 2021 |
|
SMT507: Tommy Gibbs - Part 1
|
Jul 22, 2021 |
|
SMT506: Incoming Service Booking
|
Jul 15, 2021 |
|
SMT505: Putting The WOW Into Customer Service EXTENDED VERSION
|
Jul 08, 2021 |
|
SMT504: Prospecting
|
Jul 01, 2021 |
|
SMT503: Putting The WOW Into Customer Service
|
Jun 24, 2021 |
|
SMT502: Tom Stuker
|
Jun 17, 2021 |
|
SMT501: Dave Anderson - Killer Instinct Will Get You Started, Mental Toughness Will Help You Finish
|
Jun 10, 2021 |
|
SMT410: Motivation
|
Jun 03, 2021 |
|
SMT409: Patrick Tessier
|
May 27, 2021 |
|
SMT408: Colin McAllister - How To Get The Best Out Of Your Sales Team
|
May 20, 2021 |
|
SMT407: Digital Enquiries
|
May 13, 2021 |
|
SMT406: Distance Sales Part 2
|
May 06, 2021 |
|
SMT405: Paul de Vries
|
Apr 29, 2021 |
|
SMT404: Distance Sales - Part 1
|
Apr 22, 2021 |
|
SMT403: Advanced Qualification Part 2
|
Apr 15, 2021 |
|
SMT402 : Advanced Qualification Part 1
|
Apr 08, 2021 |
|
SMT401: Psychology of a Sale - Part 2
|
Apr 01, 2021 |
|
SMT310: Darren Bedford
|
Mar 25, 2021 |
|
SMT309: Psychology of a Sale
|
Mar 18, 2021 |
|
SMT308: Colin McAllister - Customer and Staff Satisfaction
|
Mar 11, 2021 |
|
SMT307: David Martin
|
Mar 04, 2021 |
|
SMT306: Tyre Sales
|
Feb 25, 2021 |
|
SMT305: Jacob Sotiris
|
Feb 18, 2021 |
|
SMT304: Introducing The VHC
|
Feb 11, 2021 |
|
SMT303: Jason Harris
|
Feb 04, 2021 |
|
SMT302: Upselling Without Upsetting
|
Jan 28, 2021 |
|
SMT301: The Future of Training in The Motor Trade with Jayne O'Driscoll
|
Jan 21, 2021 |
|
SMT210: Building Value In Your Technicians
|
Jan 14, 2021 |
|
SMT209: Lee Higgins & Jonny May
|
Jan 07, 2021 |
|
SMT208: Matt Sykes
|
Dec 17, 2020 |
|
SMT207: I Want To Think About It - Part 3
|
Dec 10, 2020 |
|
SMT206: Sales Managers - 3rd Review
|
Dec 03, 2020 |
|
SMT205: William Brown
|
Nov 26, 2020 |
|
SMT204: I want to think about it - Part 2
|
Nov 19, 2020 |
|
SMT203: Sales Managers - 2nd Review
|
Nov 12, 2020 |
|
SMT202: A Failing Salesperson - What to do
|
Nov 05, 2020 |
|
SMT201: Sales Managers - 1st Review
|
Oct 29, 2020 |
|
SMT120: James Weston - Part 3
|
Oct 22, 2020 |
|
SMT119: James Weston - Part 2
|
Oct 15, 2020 |
|
SMT118: James Weston - Part 1
|
Oct 08, 2020 |
|
SMT117: Sean Kelly
|
Oct 01, 2020 |
|
SMT116: Peter Smyth
|
Sep 24, 2020 |
|
SMT115: Mike Thompson
|
Sep 17, 2020 |
|
SMT114: How to Get People to Do What They F****ing Should do
|
Sep 10, 2020 |
|
SMT113: Colin McAllister
|
Sep 03, 2020 |
|
SMT112: Allistair Carmichael
|
Aug 27, 2020 |
|
SMT111: 3rd & 4th Fundamentals
|
Aug 20, 2020 |
|
SMT110: Paul Brayley
|
Aug 13, 2020 |
|
SMT109: Objection Handling
|
Aug 06, 2020 |
|
SMT108: 2nd Fundamental
|
Jul 30, 2020 |
|
SMT107: Dave Peel
|
Jul 23, 2020 |
|
SMT106: Chris Wiseman
|
Jul 14, 2020 |
|
SMT105: Why Anyone Buys Anything
|
Jul 14, 2020 |
|
SMT104: Selling Cars Online
|
Jul 14, 2020 |
|
SMT103: Motivation
|
Jul 14, 2020 |
|
SMT102: Gavin Hydes
|
Jul 14, 2020 |
|
SMT101: Selling in the Motor Trade
|
Jul 14, 2020 |