Subscription Stories: True Tales from the Trenches
By Robbie Kellman Baxter
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Category: Management
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Subscribers: 2
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Episodes: 89
Description
Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.
| Episode | Date |
|---|---|
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Building Evergreen Companies with Dave Whorton, Founder of the Tugboat Institute and Author of Another Way: Building Companies that Last…and Last…and Last
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May 07, 2025 |
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A Behind-The-Scenes Look at Adobe’s Journey to Subscriptions with Mark Garrett, the CFO Who Architected That Transformation
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Mar 05, 2025 |
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How to Build a Strong Subscription Business While Maintaining a Compelling Free Tier with Chess.com CRO Adam Mayer
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Feb 19, 2025 |
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Controversial Topics in Subscription Pricing with Mather CEO Matt Lindsay
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Feb 05, 2025 |
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2025 Trends in Subscription Businesses with Recurly CEO Joe Rohrlich
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Jan 22, 2025 |
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Season Six Wrap-Up and Season Seven Sneak Peek with Robbie Kellman Baxter
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Jan 08, 2025 |
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How to Price for Both B2B and B2C Subscriptions with American Home Shield’s Braeden Russell
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Oct 02, 2024 |
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How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK
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Sep 18, 2024 |
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Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+
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Sep 04, 2024 |
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Using Behavioral Data in Subscriptions with Nancy Harhut of HBT Marketing
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Jul 10, 2024 |
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How SaaS & Subscriptions are Transforming Farming with John Deere's Justin Rose
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Jun 19, 2024 |
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Scaling a Bootstrapped Membership with James Schramko
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May 15, 2024 |
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Everything You Wanted to Know About Involuntary Churn with Butter Payments’ Vijay Menon
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Apr 24, 2024 |
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Loyalty 3.0 with Euromonitor International’s Nadejda Popova, PhD
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Mar 20, 2024 |
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The Future of Loyalty Programs for Retail & CPG with Amazon Web Services’ Justin Honaman
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Mar 06, 2024 |
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Lessons in “Service-First Product Leadership” from Ford, PlayStation and Beyond with Ross McGregor
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Feb 21, 2024 |
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How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham
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Feb 07, 2024 |
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Subscription Pricing, Metrics and the Changing Role of the CFO with Maxio’s Randy Wootton
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Jan 24, 2024 |
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Best Practices in Subscription Funnel Management with Ken Houseman, VP, Product at The New York Times
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Jan 10, 2024 |
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Season Five Wrap-Up and Season Six Sneak Peek with Robbie Kellman Baxter
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Dec 06, 2023 |
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Keeping Complex IOT Subscriptions Simple for Customers with Samsara CPO Jeff Hausman
|
Sep 13, 2023 |
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Subscription Models and Innovation with Columbia’s Rita McGrath
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Aug 30, 2023 |
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Subscription Pricing for Value with Mark Stiving
|
Aug 16, 2023 |
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Scaling Membership for the Long Game with Pavilion Founder Sam Jacobs
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Aug 02, 2023 |
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The Legal Side of Subscriptions with Davis+Gilbert Partner Paavana Kumar
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Jul 19, 2023 |
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Building a DaaS Subscription Business in Europe With Acer's Mailin Jappé
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Jul 06, 2023 |
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Mastering the "Subscription Marketing" Mindset with Anne Janzer
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Jun 21, 2023 |
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Going Deep on Customer Retention Analytics for Subscriptions with Harvard Business School's Eva Ascarza
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Jun 07, 2023 |
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The 16-Year Evolution of a Global Subscription Pioneer with Babbel’s CRO and US CEO Julie Hansen
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May 24, 2023 |
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The Secret to Building Great Subscriptions with Leading Silicon Valley Product Builder, Tom Willerer
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May 10, 2023 |
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Does Your Company Need a Chief Customer Officer? With Rod Cherkas, Author of The CCO Playbook
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Apr 26, 2023 |
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Blending Hardware, Software, and Services into an Ideal Healthcare Subscription with Dan Zavorotny of Nutrisense
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Apr 12, 2023 |
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Building a Purpose-Driven Subscription Community with Mighty Networks' Gina Bianchini
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Mar 29, 2023 |
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Season Four Wrap-Up and Season Five Sneak Peek with Robbie Kellman Baxter
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Mar 08, 2023 |
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Product-Led Growth for Subscriptions, Using Examples from Medium, LinkedIn and The Athletic with Caitlin Roman
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Nov 30, 2022 |
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Scaling a Telehealth Pet Subscription, by Starting in Person. With Zubin Bhettay, CEO of Fuzzy
|
Nov 16, 2022 |
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Emerging Best Practices in Personalization with Piano.io CEO Trevor Kaufman
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Nov 02, 2022 |
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Maximizing Customer Lifetime Value in Volatile Times with Paul Larsen of Optimized Payments
|
Oct 26, 2022 |
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Building an Educational Subscription at Scale with LinkedIn Learning’s Jill Raines
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Oct 05, 2022 |
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How Employee Experience and Customer Experience Drive Corporate Growth with Salesforce's Tiffani Bova
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Sep 21, 2022 |
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Bestselling Author Nir Eyal on How to Ethically Hook Your Subscribers
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Sep 07, 2022 |
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Season Three Wrap-Up and Season Four Sneak Peek with Robbie Kellman Baxter
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Jun 15, 2022 |
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Midi Health's Joanna Strober on the Ultimate Forever Transaction—Healthcare
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May 04, 2022 |
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How to Find Your Best Subscribers and Develop Relationships That Last with Google Chief Measurement Strategist Neil Hoyne
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Mar 30, 2022 |
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Subscriptions that Combine Hardware and Software with Ben Foster, Chief Product Officer of WHOOP
|
Mar 09, 2022 |
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Getting Good at Goodbyes: Optimizing for Retention from Hello with Patrick Campbell, CEO of ProfitWell
|
Feb 23, 2022 |
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Using Subscriptions to Democratize Healthcare with Matthew Mengerink, CTO of Thirty Madison
|
Feb 09, 2022 |
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Beyond Subscriptions, Pricing for Impact with HBS/ESADE Professor Marco Bertini
|
Jan 26, 2022 |
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Designing for Subscriptions with ThoughtSpot's Bob Baxley
|
Jan 05, 2022 |
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The Right Teams & Culture for Subscription Growth with Gannett-USA Today Network CMO Mayur Gupta
|
Dec 01, 2021 |
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How the "Daily Homepage for the World's Largest Industry" is Rethinking the Future of Travel with Skift's Rafat Ali
|
Oct 20, 2021 |
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The Quantitative Side of Customer-Centricity with Wharton's Peter Fader
|
Oct 13, 2021 |
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Building a Subscription Bundle to Better Deliver on Your Forever Promise with Tommy O'Hare, SVP of Outside
|
Oct 06, 2021 |
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How Profit and Purpose are Combining to Create New 21st Century Iconic D2C Companies Like Tesla, The RealReal and Bellwether Coffee with DBL Ventures' Ira Ehrenpreis
|
Sep 29, 2021 |
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The Importance of Storytelling in the World of Subscriptions with GoodTrust's Daniel Sieberg
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Sep 22, 2021 |
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Small Is Beautiful - Niching Down Your Subscription to Grow Faster with Mindful.org CEO Bryan Welch
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Sep 15, 2021 |
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How to Reinvent Your Organization as a Member-driven Movement with Ariel Zirulnick of The Membership Puzzle Project
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Sep 08, 2021 |
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How Strava Built a Subscription Business within a Social Platform with Strava CRO David Lorsch
|
Sep 03, 2021 |
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Season 2 Wrap-Up with Robbie Kellman Baxter
|
Jun 04, 2021 |
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Managing Subscription Partnerships for HBO Max Across Multiple Channels with WarnerMedia's Molly O'Connor
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May 19, 2021 |
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Subscription Learnings from Apple, VMware and GitLab with Xiaohe Li
|
Apr 28, 2021 |
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Developing a Minimum Viable Subscription Product at Nike with Dave Cobban
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Apr 21, 2021 |
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Freemium, Free Trial and Free Surprises with Elena Verna of Reforge. When Does It Make Sense to Give It Away, and When Doesn't It?
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Apr 07, 2021 |
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Building a Content Machine to Support Your Subscribers with EntrepreneurOnFire's John Lee Dumas
|
Mar 31, 2021 |
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When & How to Scale Your eCommerce Subscription Operations with Matt Fiedler of Vinyl Me, Please
|
Mar 24, 2021 |
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Using an eCommerce Subscription to Change the World with OurShelves' Alli Harper
|
Mar 17, 2021 |
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Membership as a Flywheel for Tomorrow's Growth With Hagerty's McKeel Hagerty
|
Mar 10, 2021 |
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Tinder's Renate Nyborg On Going Global With Your Subscription Model
|
Mar 03, 2021 |
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Why Customer Success Matters For Subscriptions With Gainsight CEO Nick Mehta
|
Feb 24, 2021 |
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CrossFit's Eric Roza on Taking Over a Beloved Membership Organization After a Crisis, and Keeping the Magic
|
Feb 17, 2021 |
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Steve Cakebread, Author Of "The IPO Playbook," On Taking Your Subscription Business Public
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Feb 10, 2021 |
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YPO's Scott Mordell on a Subscription that Makes CEOs into Superusers
|
Feb 03, 2021 |
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The Value Of Subscription Businesses And How To Sell Them For More With John Warrillow, Author Of The Art of Selling your Business
|
Jan 27, 2021 |
|
Season 2 is Coming Soon!
|
Jan 12, 2021 |
|
Mighty Network’s Gina Bianchini on How to Create a Community Worth Subscribing to
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Oct 21, 2020 |
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Vena’s Hunter Madeley on Driving Engagement in a B2B Subscription Business
|
Oct 14, 2020 |
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EA’s Mike Blank on Keeping a “Player First” Mindset within a Subscription Business
|
Oct 07, 2020 |
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Impossible Foods’ Jessie Teitz Becker on Creating a New Eating Habit to Save the Planet
|
Sep 30, 2020 |
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Bain’s Stuart Berman on the Power of The NPS Loyalty Forum in Deepening Client Relationships Between Engagements
|
Sep 23, 2020 |
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charity: water’s MZ Goodman on Bringing Subscriptions to the Nonprofit World
|
Sep 16, 2020 |
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Emory University’s Dan McCarthy on a New Approach to Valuing Companies
|
Sep 09, 2020 |
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INMA’s Greg Piechota on the News Industry’s Big Bet on Reader Revenue
|
Sep 02, 2020 |
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HP Instant Ink’s Anthony Napolitano: Reinventing the Razor & Razorblades Model by Focusing on Subscriber Outcomes
|
Aug 26, 2020 |
|
A+E Networks' Piper Rosenshein on Standing Out as a Niche Player in the Streaming Wars
|
Aug 19, 2020 |
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Peak Prosperity’s Adam Taggart
|
Aug 12, 2020 |
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Thrive Global’s Jennifer Mazzon: Building a Forever Transaction through Subscription Products
|
Aug 05, 2020 |
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Kurbo’s Joanna Strober on a Digital Program to Make Kids Healthier
|
Jul 27, 2020 |
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Inspirato’s Brad Handler on Revamping a Thousand-Year-Old Industry
|
Jul 27, 2020 |
|
About Subscription Stories
|
Jul 20, 2020 |