Successful Hairstylists: Your Guide to Getting More Salon Clients

By Ren Lopa

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Category: Marketing

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Episodes: 201

Description

Where hairstylists can learn how to attract LUXURY CLIENTS consistently and authentically AND in just 30 minutes / day! The Successful Hairstylists podcast is created by Ren Lopa and Jaime Lopa to get more clients and build the business of their dreams! Whether you’re an independent hair stylist aiming for that quarter million mark, a hair stylist tired of living paycheck to paycheck OR somewhere in between - this is for you! For more tips like this and free weekly salon marketing classes - join us in our VIP Group! https://www.facebook.com/groups/successfulhairstylists

Episode Date
[184] 👀Unpopular Hair Truths that Nobody Talks About but Everyone Needs to Hear
May 20, 2025
[183] 🎉 Become the Go-To Stylist in Your City: 3 Proven Ways to Build a 5-Star Reputation!
May 13, 2025
[182] 🤩Lazy Stylists Guide to Marketing
May 06, 2025
[181] 🤫Secrets to Instagram BIOs: Hairstylists Guide to IG Keywords in 2025!
Apr 29, 2025
[180] 🎨The 2 Minute Skin-Undertone Analysis: Hairstylists Secret Weapon to Perfect Color Every Time
Apr 22, 2025
[179] ✨How Hairstylists Can STAND OUT in a Competitive Market
Apr 15, 2025
[178] 📸iPhone Photography for Hairstylists: Book More Clients with Better Pics
Apr 08, 2025
[177] 3 Lessons on Running 💵ADs (Without Losing Your Money) for Independent Hairstylists
Apr 01, 2025
[176] 🥺 Struggling to Fill Your Books? This 3-Client-Per-Day Strategy is the Game Changer you Need!
Mar 25, 2025
[175] 📃2025 Consumer Behavior Research: What Hairstylists Need to Know
Mar 18, 2025
[174] 📃 10 Consultation Questions Guaranteed to Avoid REDO's
Mar 12, 2025
[173] 🤗🤝YOUR Business Questions, Answered! My First Q+A of 2025!
Mar 04, 2025
[172] Build a Dream Clientele in ANY Economic Climate: BOOK PREVIEW 😍
Mar 01, 2025
[171] How to Grow the RIGHT Audience on Instagram in 2025
Feb 25, 2025
[170] Instagram Algorithm[s] Update 2025: Hairstylists Edition
Feb 17, 2025
[169] How Many Clients Do You Actually Need to Hit 10k/Month (SHOCKING Math Breakdown)
Feb 10, 2025
[168] 📚6 Books that will Change the Way You Think in 2025! For Hairstylists, Educators and Entrepreneurs
Feb 04, 2025
[167] 🌟The 7-Week Rule: Transform Your Clients Visit FREQUENCY Without Being Pushy!
Jan 28, 2025
[166] The Secret to Peaceful and Profitable Days Behind the Chair: Mastering These 3 Boundaries
Jan 21, 2025
[165] 😮 The Domino Effect of Poor Scheduling: Fill your gaps and avoid the busy week/slow week roller coaster
Jan 07, 2025
[164] 5 Business Blindspots Hairstylist Need to Leave in 2024
Dec 17, 2024
[163] How to Find the Latest Trends and Get Your Clients Excited About Them!
Dec 10, 2024
[162] RANT: Election anxiety, economic worries, oh my! What ACTUALLY matters right now!
Dec 03, 2024
[161] 5 Instagram Stories to Book New Clients This Week! ✨
Nov 26, 2024
[160] REPLAY - SALES SECRETS FOR HAIRSTYLISTS: How to Book More Clients and Make More Money
Nov 19, 2024
[159] 8 Instagram Updates You Need to Know: Carousels, Reels, Notes, Comments + More!
Nov 12, 2024
[158] 🤓 How many clients do YOU need to get fully booked?! Fully Booked Calculator Preview
Oct 29, 2024
[157] 3 Must-Have Scripts for Fall 🍂
Oct 22, 2024
[156] RANT: Posting Photos vs Creating Content - How You're Still Getting Marketing Wrong in 2024
Oct 15, 2024
[155] 29 Step Checklist to Create a Five Star Experience 💎✨
Oct 01, 2024
[154] How to Create a Curated Gift Guide and Gift Bundles for the Holiday Season
Sep 24, 2024
[153] How Hairstylists Can Reach 💵 5k/Months by the End of 2024
Sep 17, 2024
[152] How Hairstylists Can Attract More Introverted Clients 💎✨
Sep 10, 2024
[151] How to Finally Stop Wasting Time in the DMs 🤠 with Potential New Clients
Aug 20, 2024
[150] How to do Online Booking RIGHT in the 2024 Economy!!
Aug 13, 2024
[149] Easy, Simple Side Hustles for Hairstylists!
Aug 06, 2024
[148] How to Price-Quote New Clients in the Current Economic Climate
Jul 30, 2024
[147] Hate your photos + videos? Post THIS, instead! Hairstylists guide to easy content on Instagram
Jul 23, 2024
[146] 7 Ways to Outshine the Competition on Instagram: Hair Stylists Instagram Mastery
Jul 16, 2024
[145] Yelp, Booksy, Google my Business - Non IG Apps to Book New Clients
Jul 09, 2024
[144] The Reasons Independent Hair Stylists Don't Hit Their Goals (And What to Start Doing Instead)
Jul 02, 2024
[143] 3 🤑 Financial Decisions that Grew my Business: Hairstylists Guide to Cash Flow and Compensation
Jun 25, 2024
[142] Top 💸 Sales Secrets Every Hairstylist Should Know: Get New Clients, Increase Your Average Ticket and MORE!
Jun 18, 2024
[141] 🤑 Marketing Campaigns for Hairstylists
Jun 11, 2024
[140] 5 Things to do During a 📉 Slow Season to Bounce Back Faster
Jun 04, 2024
[139] BEST 🌞 Days and ⏰ Times to Post on Instagram in 2024: Hairstylists Guide to Scheduling Content
May 21, 2024
[138] 👀 Cancellations, Redos and Discounts: Hairstylists Guide to Communication 🤩
May 16, 2024
[137] How I went from 70 ➡️ 570+ NEW followers every month (and you can too)!
May 07, 2024
[136] Turn FOLLOWERS into BOOKED APPTS This Summer 2024: Hairstylists Guide to Marketing
Apr 30, 2024
[135] $1/DAY IG Ad for Hairstylists to Get Clients
Apr 09, 2024
[134] Managing Difficult Topics Behind the Chair: Emotional Boundaries in an Election Year
Apr 02, 2024
[133] IG Caption Updates 2024: 5 Posts for April *Just* for Hairstylists
Mar 26, 2024
[132] She Said WHAT?! 😆 Funny Client Stories from Behind the Chair!
Mar 19, 2024
[131] From 70k to 101k+ Instagram Reach in 30 Days: Hairstylists Guide to Instagram Reach
Mar 05, 2024
[130] Why GOOD Clients Ghost Their Hairstylists And How to Build a Long-Term, Loyal Clientele
Feb 27, 2024
[129] How Hairstylists Can Respond to 😩 Negative Comments Online and IRL
Feb 20, 2024
[128] Consultation Secrets 👀: How Hairstylists Can Prevent Re-dos and Gain Loyal Clients for LIFE! ✨
Feb 13, 2024
[127] 🔐 Unlock Endless Content Ideas: How Hairstylists Can Create Their Own Social Templates
Feb 06, 2024
[126] Get More 💵 Clients 💵 in February by Answering THESE 3 Simple Questions
Jan 30, 2024
[125] What Advice Would YOU Give Your Younger Hairstylist Self: Comment Threads and personal stories
Jan 25, 2024
[124] SALES KILLERS 🔪 FOR HAIRSTYLISTS: Common Phrases that Prevent People From Saying YES to You!
Jan 21, 2024
[123] Get Instagram to Build Your Clientele FOR You: Hairstylists Guide to Captions, Hashtags, Reels, Keywords + More
Jan 09, 2024
[122] 🪩 2024 Instagram Updates, Trend Forecasts and Predictions
Jan 02, 2024
[121] What to do When Clients Start Ghosting You 🥺
Dec 12, 2023
BONUS EPISODE: Start 2024 Off Right 🥳🎉👀
Dec 10, 2023
[120] Loyalty Secrets: Why Clients Stay with the Same Hairstylist 10+ Years 😍
Dec 05, 2023
[119] Sales Secrets for Hairstylists: How to Book More Clients and Make More Money 💴
Nov 14, 2023
[118] Finding Your Personal Style 🤩 How Hairstylists Can Feel Confident Even on Hard Days
Oct 31, 2023
[117] Creating a 💎 Luxury Booking Process that Ends Cancellations and No-shows from First Time Guests
Oct 24, 2023
[116] 🔓Unlocking Financial Freedom: Hairstylists Guide to a Bigger Bank Account 💵
Oct 20, 2023
[115] 🚩 Red Flags Behind the Chair: 5 Signs of Terrible Customer Service
Oct 10, 2023
[114] Luxury Redefined 🎀💎 4 Ways Hairstylists Can Provide a High-End Experience to Each Salon Client (Without Spending extra Time or Money✅)
Oct 03, 2023
[113] 3 Ways to Actually CONNECT on Instagram to Feel Happier and Get More of the RIGHT Clients
Oct 01, 2023
[112] Caption Secrets, Stats and Updates for Fall 2023: Hairstylists Guide to Instagram Captions
Sep 12, 2023
[111] Does Posting on Social ACTUALLY = Clients and $$$ 🤨👀
Sep 05, 2023
[110] The REAL Reason Your Clients Aren't Coming in Every 6 Weeks 🥲
Aug 30, 2023
[109] What are People ACTUALLY Spending on Beauty in 2023: Hairstylists Guide to the Economy in August 2023
Aug 22, 2023
[108] Do Your Clients Even LIKE You? And Does it Matter? 🥲🥶 Hairstylist Tips to Build Connection Without Having to be Your Own Reality TV Show
Aug 16, 2023
[107] How Hairstylists Can Build Client LOYALTY with FUN Promotions 😍💸
Aug 08, 2023
[106] The Best APPS to Build a Local Hair Business in 2023
Jul 31, 2023
[105] More Consistency ✅ Focus ✅ and Wellbeing ✅ Behind the Chair
Jul 30, 2023
[104] How Hairstylists Can Actually FIND High-Paying, Loyal Clients in Their City 🤩
Jul 18, 2023
[103] Things I'm OVER in the Hair Industry 🙃: A Rant and Permission to Build Things YOUR Way
Jul 08, 2023
[102] 🌼🌞 Summer Menu Updates to Keep Your Clients Excited and IN YOUR CHAIR!
Jun 29, 2023
[101] Instagram Updates Summer 2023: What's New to Grow Your Business Behind the Chair 💸
Jun 25, 2023
[100] Client Retention Playbook: 3 Techniques to Keep Your Best Clients Coming BACK! 🎉
Jun 15, 2023
[099] 5 Things Successful Hairstylists Do - and You Can Too!
Jun 06, 2023
[098] 3 Mistakes I've Made with Defining Success: How to Really Find Out What Matters
May 23, 2023
[097] Let's Plan Your Next 2 Weeks of Content: Hairstylists Guide to Instagram Post Ideas
May 14, 2023
[096] The ONLY 5 Things Hairstylists Need to Hit 10k Months! 🤑🤯
May 06, 2023
[095] Why Potential Clients Aren't Booking With You 🥲
Apr 29, 2023
[094] The Biggest Content Mistakes Hairstylists Are Making in 2023 🙈
Apr 23, 2023
[093] How Hairstylists Can Create Multiple Income Streams with a Side Hustle! 🤩🤑
Apr 18, 2023
[092] How Hairstylists Can Authentically Increase Their Average Ticket Through Express Upgrades
Apr 08, 2023
[091] How Hairstylists Can Grow a Following of the RIGHT People Quickly and Authentically
Apr 05, 2023
[090] 10x Your Visibility with THIS Little Known Trick: Hairstylists Guide to Local Collabs
Mar 24, 2023
[089] How Hairstylists Can Build Word of Mouth in the New Economy
Mar 17, 2023
[088] Low Engagement?? Do THIS! How Hairstylists Can Create Content That Grows Their Account
Mar 06, 2023
[087] How Hairstylists Can Create a Client Friendly Booking Process
Feb 25, 2023
[086] How to NOT be Sleazy and Still Make More Money: Hairstylists Guide to Sales
Feb 17, 2023
[085] Sales Psychology for Hairstylists 💸👀
Feb 10, 2023
[084] How Hairstylists Can Attract Clients Who Can Afford Them (in ANY Economic Climate)
Feb 03, 2023
[083] Consistency will make you RICH! A Hair Stylists Guide to Following Through and Getting IRL Results
Jan 27, 2023
[082] Tax and Money Secrets for Hairstylists with Michelle Cook CPA @smallbusinessCPA
Jan 20, 2023
[081] Scheduling Mistakes Hairstylists Make that Throw Money Away 😰
Jan 13, 2023
[080] 3 Signs You're Ready for a Price Increase: How Hairstylists Can CONFIDENTLY Raise Prices in the New Economy
Jan 06, 2023
[079] 4 Questions to Answer As You Walk into 2023: The Independent Hairstylist Rewind
Dec 09, 2022
[078] Algorithm Truths and Tips for Hairstylists! 🤓🧐
Nov 19, 2022
[077] Healthy Stylist Guide to Stop Overpaying For Health Insurance with Jaime Lopa of Poseidon Health
Nov 11, 2022
[076] Introverted Hairstylists Guide to Showing Up Without Burning Out 🌲🌲
Nov 04, 2022
[075] How Hairstylists Can Create Better Content to Attract Better Clients 🤩
Oct 21, 2022
[074] If you don't have THIS... close your doors...
Oct 07, 2022
[073] Holiday Pitfalls to AVOID This Season 🌲: How Hairstylists Can Build Rock Solid Businesses During the Busy Season
Sep 23, 2022
[072] 5 Steps to 10k Months Behind the Chair: Hairstylists Guide to Being an Entrepreneur
Sep 16, 2022
[071] Rich Girl Financial Moves
Sep 09, 2022
[070] The TRUTH About Motivation: How Hairstylists Can Get Everything Done Without Burning Out
Sep 02, 2022
[069] Make More Money Behind the Chair, Guaranteed: How hair stylists can speak the same language as their potential clients ASAP
Aug 26, 2022
[068] How Hairstylists Can Turn Followers into Booked Appts and Make Money from Instagram!
Aug 19, 2022
[067] No-Discount Promotions for the Holiday Season: How Hairstylists Can Create Profitable Promotions
Jul 29, 2022
[066] How Hairstylists Can Build a 100k Reputation
Jul 22, 2022
[065] July 2022 Behind the Chair Growth Call: Recession, Holiday Planning and CEO Level Strategy
Jul 06, 2022
[064] Instagram Q&A Summer 2022: Handling Conflict in the DMs, Instagram Stories and More!
Jul 01, 2022
[063] Instagram Posts for Hairstylists: 3 Posts You Can Do Monthly
Jun 27, 2022
[062] No Time for Marketing?? Do THIS!: How Independent Hairstylists Can Get the RIGHT Things Done and End Self Sabotage
Jun 26, 2022
[061] 4 Keys to Pricing Your Services Behind the Chair: How Independent Hairstylists Can Price for Success
Jun 17, 2022
[060] 5 Books Independent Stylists Should Read in 2022 and How to Make Reading More Engaging For Hands on Learners
Jun 03, 2022
[059] 3 Top Instagram Features to Book More Clients 💸
May 28, 2022
[058] 12 Daily Practices for Hairstylists to Feel More Successful
May 15, 2022
[057] May 2022 Behind the Chair Growth Call: Haters, Courage and CEO Level Strategy for Hairstylists
May 04, 2022
[056] Boundaries Behind the Chair: Emotional, Physical and Financial Boundaries for Hairstylists
Apr 29, 2022
[055] How Hairstylists Can Slice Their Timing in Half with Nicki Wildflower @nickiwildflower
Apr 18, 2022
[054] How to Use the Hottest IG/ YouTube/ TikTok Trends to make $$: AKA How Hairstylists Can Take the Beauty Influencer Space BACK!
Apr 15, 2022
[053] Tips for High-End Hair Colorists in 2022 with @DeniseSuzanne_ Denise Welsh
Apr 11, 2022
[052] Hear "YES" More with This One Simple Trick to Increase Your Average Ticket Behind the Chair
Apr 07, 2022
[051] April Behind the Chair Growth Call: Inspiration, CEO Level Strategy and Q+A for Successful Hairstylists
Apr 05, 2022
[050] Stop Saying THIS Behind the Chair to Make More Money: Sales 101 for Hairstylists
Mar 31, 2022
[049] My Weird Formula For Better Focus and Consistency: How Hairstylists Can Follow Through on Their Goals
Mar 25, 2022
[048] 3 Ways Hairstylists Can Retain High-End Clients
Mar 18, 2022
[047] Things to Normalize in the Beauty Industry ASAP
Mar 03, 2022
[046] Hairstylists Accountability Call - February 2022
Mar 01, 2022
[045] How to Grow the RIGHT Audience on Instagram: Hairstylists Guide to Growing
Feb 25, 2022
[044] Hairstylist Side Hustles - How to Easily Create Multiple Streams of Income (And Make Money Without Being Behind the Chair)
Feb 17, 2022
[043] 2022 Instagram Trends for Hairstylists - Feb Edition
Feb 11, 2022
[042] Hairstylists Accountability Call January 2022
Feb 08, 2022
[041] Hate Writing Instagram Captions? Do This Instead!!
Feb 04, 2022
[040] 3 Instagram Posts Hairstylists Can Use Every Single Month
Jan 28, 2022
[039] The $30,000 Hack You're Overlooking: Hairstylist Retention and Rebooking
Jan 20, 2022
[038] How to Stay Motivated Even When You're Not Making Lots of Money Yet: Hairstylist Guide to Focus
Jan 14, 2022
[037] Feeling invisible?? Do this! How Hairstylists Can Get Local Attention in 2022
Jan 06, 2022
[036] 3 IG BIO Makeovers for 2022
Dec 31, 2021
[035] Hairstylist Success Roadmap for 2022: Creating a Career on YOUR Terms
Dec 23, 2021
[034] Q+A Episode: Should you be Taking a Credit Card with Booking, Timing Your Online Booking, What to Focus on to Get Clients, How to Say "No" to Clients and MORE! (Winter 2021)
Dec 09, 2021
[033] Finding the Right Mentor
Dec 02, 2021
[032] 4 Types of Side Hustles for Hairstylists!
Nov 24, 2021
[031] The 2022 Salon Experience to Attract HIGH TICKET Clients
Nov 19, 2021
[030] Booked and Busy: 3 Ways Stylists LOSE Money During the Holidays
Nov 11, 2021
[029] Salon Branding Red Flags
Nov 05, 2021
[028] BONUS: How Hairstylists Can Turn Followers into Paying Clients AKA Monetize Their Instagram Accounts
Nov 01, 2021
[027] BONUS: How Hairstylists Can Grow an Instagram Following
Oct 29, 2021
[026] BONUS: Instagram Highlights for Hairstylists
Oct 28, 2021
[025] BONUS: Instagram Stories for Hairstylists
Oct 27, 2021
[024] BONUS: Instagram Reels for Hairstylists
Oct 27, 2021
[023] The BUSY Stylists Guide to Making More $$$
Oct 22, 2021
[022] 6 Myths About Getting Clients
Oct 14, 2021
[021] What is Your Salon Costing You? Let's talk about pricing, paying yourself and more!
Oct 07, 2021
[020] 2022 Consumer Behavior Trends For Salons
Sep 30, 2021
[019] Q+A Episode: How to transition into a specialty, get more comments, stay relevant after 20+ years and MORE! (Fall 2021)
Sep 24, 2021
[018] How to Attract Clients You're Dying to Work With
Sep 18, 2021
[017] 5 Instagram Posts for Hairstylists to Get Clients
Sep 09, 2021
[016] 5 Star Reputation - How to Become a Local Celebrity
Sep 03, 2021
[015] Introverted Stylists Guide to Getting New Clients (Without the Burnout)
Aug 27, 2021
[014] Instagram Q&A for Salons, Stylists and Estheticians (Summer 2021)
Aug 13, 2021
[013] #1 Mistake Hair Stylists Make When Building a Personal Brand
Aug 06, 2021
012 3 Ways to Get Fully Booked by 2022
Jul 30, 2021
011 Why Good Salon Clients Ghost And How to Prevent It!
Jul 23, 2021
010 - 15K Month Mindset Shifts for Stylists
Jul 09, 2021
009 Easy Reels for Hairstylists: Even if You're Shy
Jul 02, 2021
008 Get 100 NEW Local Followers in 30 Days
Jun 25, 2021
007 How to be Yourself on Instagram (Even if You're an Introvert)
Jun 18, 2021
006 3 Things to do Daily to Grow Your Salon
Jun 12, 2021
005 Stop Repelling HIGH END Salon Clients
Jun 05, 2021
004 Get More Salon Clients From Instagram
Jun 05, 2021
003 Top Mistakes Hairstylists Make Getting Fully Booked
May 29, 2021
002 Are you sabotaging your success and repelling clients?? Salon Owners need to hear this...
May 27, 2021
001 Planning Salon Promotions
May 27, 2021
5 Must-Have Salon IGTV Videos
Aug 28, 2020
The #1 Client Repelling Mistake
Aug 28, 2020
3 Tips to Get Featured in Local Press
Aug 28, 2020
How to Become an Award Winning Salon
Aug 28, 2020
How to Respond to a Negative Online Review
Aug 12, 2020
3 Tips to a PRO Salon Client Photoshoot
Aug 12, 2020
The Truth About Creating Your Salon Marketing Budget
Aug 02, 2020
The Quickest Way to Grow Your Audience
Jul 27, 2020
The Lazy Salon Owners Guide to Getting New Clients
Jul 25, 2020
The Real Reason Your Salon Marketing Sucks
Jul 25, 2020
3 Lies You Believe About Your Salon Clients
Jul 25, 2020
Is Your Salon Invisible? 🙃
Jul 25, 2020
3 Ways to Attract HIGH-END Salon Clients
Jul 25, 2020
Two Types of Paid Salon Advertising
Jul 25, 2020
Must have Content for Your Salon Instagram
Jul 25, 2020
Turn Website Visitors into Booked Salon Clients
Jul 25, 2020