The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive

By Paul Sweeney

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Category: Entrepreneurship

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Subscribers: 5
Reviews: 0
Episodes: 225

Description

Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.


The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.


Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.


From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.


What you’ll learn:

* How small businesses make money — and where they lose it

* Leadership and team-building strategies that actually work

* Smart marketing ideas for busy owners

* Financial planning and forecasting explained simply

* How to scale without burning out

* What successful businesses do differently behind the scenes


If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.


Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.


Episode Date
From Film to Business: The Storytelling Skills Every Owner Needs
May 25, 2026
From 40 Pages to 1: A Better Way to Plan Your Business
May 18, 2026
Build Authority, Not Noise: The Smarter Way to Market Your Business
May 11, 2026
Stop Chasing New Customers: How Email Drives Sustainable E‑Commerce Growth
May 04, 2026
Stuck in Referrals and Hope? Build a System That Delivers Leads on Repeat
Apr 27, 2026
Why Buying a Business Can Beat Property (When You Do It Right)
Apr 20, 2026
From Founder-Dependent to Scalable: Closing the Accountability Gap
Apr 13, 2026
Losing 30% of Your Traffic? How AI Search Is Reshaping E‑Commerce
Apr 06, 2026
Going Global: Smart International Patent Strategies
Mar 30, 2026
Women, Wealth & Wellness: Redefining What True Wealth Really Means
Mar 23, 2026
The Money Is in the Mailbox: How to Actually Win Business on LinkedIn
Mar 16, 2026
The Hidden Value Problem: How Creators and Businesses Lose (and Recover) Millions
Mar 09, 2026
Why Most Professionals Get the Jump to Business Ownership Wrong
Mar 02, 2026
If I Gave You $250,000, Would Your Business Waste It?
Feb 23, 2026
Thinking About a Private Equity Exit? Avoid These Costly Founder Mistakes
Feb 16, 2026
Franchising Without Losing Your Heart: How to Scale a Values-Led Business
Feb 09, 2026
From Bottleneck to Freedom: How to Reclaim Your Time Without Slowing Growth
Feb 02, 2026
Disruption by Design: How to Stop Tech Projects from Failing
Jan 26, 2026
Scaling Without Compromise: How PLNT Burger Grows With Purpose
Jan 19, 2026
Global Opportunities: How to Sell to the US Federal Government From Anywhere
Jan 12, 2026
From Invisible to In-Demand: How to Make Your Business Impossible to Ignore
Jan 05, 2026
The Biggest Payday You’re Not Ready For: How to Prepare Your Business for Sale
Dec 29, 2025
The Hidden Cost of Cost Cutting: Why Businesses Need a Better Strategy
Dec 22, 2025
Clean Up Your Business: Fix Your Data, Fix Your Decisions
Dec 15, 2025
Bootstrapping a Start-Up: Real Lessons from a $30M Founder
Dec 08, 2025
Delegate Up, Not Down: The Secret to Founder Freedom
Dec 01, 2025
Stop Waiting for the Bank: Smarter Ways to Fund Your Business
Nov 24, 2025
They’ll Fight Over It When You’re Gone: Building a Legacy with Dave Munson
Nov 17, 2025
Transform Your LinkedIn: How AI Can Build Your Personal Brand
Nov 10, 2025
ESG Made Simple: A Roadmap for Small Business Success
Nov 03, 2025
From Architecture to Real Estate: The Power of Vertical Integration
Oct 27, 2025
How to Keep Your Human Voice in a Digital-First World
Oct 20, 2025
Niche Marketing: Why Less Is More for Business Growth
Oct 13, 2025
Unlocking Hidden Value: Turning Your Business Into an Asset
Oct 06, 2025
Why Sales Don’t Equal Success (and What to Focus on Instead)
Sep 29, 2025
From Idea to Market: How to Use Intellectual Property to Drive Growth
Sep 22, 2025
The Prosperity Plan: Preparing Your Business for the Next Generation
Sep 15, 2025
Permission to Be Imperfect: A Real Talk on Parenting & Business
Sep 08, 2025
The LinkedIn Mistake Most Business Owners Make (And How to Fix It)
Sep 01, 2025
How to Win Again: Business Strategy Inspired by Sport
Aug 25, 2025
Feeling Stuck? How to Break Through with Your Unique Leadership Style
Aug 18, 2025
Stop Running on Empty: Build a Profitable Business with Profit First
Aug 11, 2025
Why Emotional Engagement is Your Business’s Hidden Superpower
Aug 04, 2025
Why Your Business Needs Your Voice: Mastering the Art of Speaking
Jul 28, 2025
Stand Out in a Noisy World: Scaling Meaningful Marketing with AI
Jul 21, 2025
Unlocking Human Behaviour: The Business Case for NLP
Jul 14, 2025
The Happy Leader: Building Trust, Culture & Connection in Business
Jul 07, 2025
Digital Asset Disaster: How to Protect Your Brand Before It’s Too Late
Jun 30, 2025
Beyond Survival: Strategic Turnaround Tips with James Martin
Jun 23, 2025
From Profit to Purpose: Attracting Gen Z and Building a Mission-Driven Business
Jun 16, 2025
Inside the Minds of Your Customers: Using Values to Drive Business Growth
Jun 09, 2025
From Survival to Strategy: Michelle Campbell on Taking Control of Your Business Finances
Jun 02, 2025
From Clicks to Customers: Practical E-Commerce Tips for Growth
May 26, 2025
Scaling Soulfully: How Stephen Ridley Built a Global Music Movement
May 19, 2025
How to Negotiate Like a Pro – Lessons from Wendy Minne
May 12, 2025
Legal Pitfalls That Sink Small Businesses—And How to Avoid Them
May 05, 2025
Rethinking Pay: Why Your Top Talent Might Be Eyeing the Exit
Apr 28, 2025
Business as Unusual: Thriving in a Changing World
Apr 21, 2025
Trapped in Your Business? How to Escape the Hub-and-Spoke Model
Apr 15, 2025
Surviving and Thriving in a Crisis: Lessons from a Crisis Management Expert
Apr 07, 2025
Fixing Your “Frankenstein Business” – How to Attract the Right Clients
Mar 31, 2025
Revolutionizing Board Meetings: How Zeck is Changing the Game
Mar 24, 2025
Sales Without the Sleaze: How to Win More Clients with Authentic Follow-Ups
Mar 17, 2025
Mastering Supply Chain Management: Insights from Kerim Kfuri
Mar 10, 2025
Hiring Smarter: The Power of Virtual Assistants in Business Success
Mar 03, 2025
Boosting Sales with AI-Powered Quizzes – The Future of Customer Engagement
Feb 24, 2025
The Essential Start-Up Toolkit: Insights from Peter Deans
Feb 17, 2025
The Art of the Turnaround: Leadership Lessons for Business Success
Feb 10, 2025
Cut Costs, Not Quality: The Future of AI-Powered Video Production
Feb 03, 2025
Quiet Quitting Uncovered: Leadership Strategies with Dr Aaron Bazin
Jan 27, 2025
How to Keep Your Business Afloat: Insights on Costs, Cash, and Customers
Jan 13, 2025
2024 - A Year in Review
Dec 30, 2024
From Strategy to Sales: Weekly Sprints for Business Growth
Dec 16, 2024
From Burnout to Brilliance: Transforming Workplace Culture
Dec 02, 2024
Breaking Free from Day-to-Day Operations: Systemize Your Business
Nov 18, 2024
Building Wealth Beyond Business: Property Strategies for Business Owners
Nov 04, 2024
Cracking the Code: Quality Certification Simplified
Oct 21, 2024
Why 80% of Marketing Fails: The Strategic Missteps Businesses Make
Oct 07, 2024
Scaling with Structure: Garrett Delph on Fixing Chaos in Business
Sep 25, 2024
From Overworked to Architect: Bradley Hamner's Blueprint for Business Freedom
Sep 10, 2024
Using AI for Business Success
Aug 26, 2024
Smart Cost-Cutting Strategies to Boost Your Business Profits
Aug 15, 2024
Spotting Employee Red Flags: Navigating Employment Challenges in SMEs
Jul 29, 2024
Breaking Barriers: Overcoming Common Business Growth Excuses
Jul 16, 2024
The Great Wealth Transfer
Jul 02, 2024
Stay on Top of Your Numbers: Expert Tips for Small Business Owners
Jun 19, 2024
Mastering Business Storytelling with Video Marketing
Jun 03, 2024
Are You Paying Too Much Tax? Unlock The Power of End-of-Year Tax Planning
May 24, 2024
Adapt or Vanish: Navigating Business Disruption in the Age of AI
May 03, 2024
Unlocking Opportunities: Navigating Business in Uncertain Times
Apr 22, 2024
Beyond Credit Cards: Best Alternatives for Funding Your Business
Apr 09, 2024
Save Your Business Money by Improving Employee Engagement and Retention
Mar 28, 2024
Strategic Insights: Unveiling the Power of Three-Way Forecasting
Mar 15, 2024
5 Reasons Why Your Business Plan Can Fail
Mar 01, 2024
It's Not Too Late to Make a Business Plan
Feb 15, 2024
The Year in Review
Dec 28, 2023
Choosing an Accountant for Your Business
Nov 30, 2023
How Audit Insurance Can Save You Time and Money
Nov 09, 2023
7 Steps to Business Success
Nov 02, 2023
Revitalise Your Business with a Health Check
Oct 19, 2023
Using Events to Promote Your Business
Oct 02, 2023
Building Relationships: A Key to Business Success
Sep 18, 2023
How Storytelling Connects You to Your Customers
Sep 04, 2023
Podcast Meet Up: Tips on Revitalising Your Business
Aug 21, 2023
Amy Bett - Getting Control of Your Cash Flow
Aug 07, 2023
Modern Slavery - What Business Owners Must Know
Jul 24, 2023
Bronwyn Reid - How small companies can work effectively with larger ones
Jul 10, 2023
Bruce Billson: How ASBFEO helps small businesses
Jun 25, 2023
Preparing for a New Business Year
Jun 09, 2023
Director Penalty Notices & the ATO
Mar 30, 2023
Melissa Caddick & Ponzi Schemes: Lessons for Investors & Business Owners
Mar 22, 2023
Stuart McLeod: From Accidental to Purposeful Entrepreneur
Mar 15, 2023
Changes to Industrial Relations Laws
Mar 06, 2023
Why Your Goal Setting is Failing
Mar 03, 2023
5 Things to Stop Doing in Your Business
Feb 21, 2023
The Journey From Corporate to Small Business
Feb 10, 2023
Starting a New Year
Feb 09, 2023
Why Do We Make a Podcast for Small Business?
Dec 19, 2022
Stopping Zombie Spending
Dec 12, 2022
How Standard Operating Procedures Can Simplify Your Business
Dec 08, 2022
When Accuracy is Required
Nov 30, 2022
Why Cash Flow is King
Nov 24, 2022
Managing Stress as a Business Owner
Nov 15, 2022
Practical Sales
Nov 07, 2022
Data Security & the Optus Breach
Oct 27, 2022
Best Business Advice for Our 100th Episode!
Oct 24, 2022
Delegation Done Correctly
Oct 18, 2022
Data for Business Success
Oct 10, 2022
We're Taking a Break
Sep 16, 2022
Standing Tall Through Labour Shortages
Sep 08, 2022
Why Tax Refunds are Bad for Business
Sep 02, 2022
Keeping Business Simple
Aug 26, 2022
How eInvoicing Will Benefit Your Business
Aug 16, 2022
Getting Started with Automation
Aug 10, 2022
Why You Should Automate Your Business Processes
Aug 02, 2022
Getting Your Start-Up Investment Ready
Jul 26, 2022
Jiwa: How an ERP can help your business
Jul 19, 2022
Maus: Tools to Accelerate Your Business Growth
Jul 12, 2022
Take Control of Your Inventory with Unleashed
Jul 05, 2022
How Knowledge Can Give You a Competitive Advantage
Jun 28, 2022
Traps to Avoid this End of Financial Year
Jun 21, 2022
Intellectual Property: What are your first steps when starting a business?
Jun 14, 2022
Why Every Business Needs an Exit Strategy
Jun 07, 2022
Scaling Your Start-Up for Success
May 31, 2022
National Employment Standards
May 24, 2022
Turning Your Passion into a Business
May 17, 2022
Before You Start Your Business
May 11, 2022
Should I Start a Business?
Apr 27, 2022
Law @ Work
Apr 19, 2022
Practical Ways Employers Can Look After Their Employees' Wellbeing
Apr 12, 2022
Black Dog Institute - Creating a Mentally Healthier World
Apr 05, 2022
You Really Do Have Time to Work on Your Business
Mar 29, 2022
Why You Need to Know How to Increase Revenue to Be More Profitable
Mar 09, 2022
How Do You Determine Your Business Strategy?
Feb 22, 2022
How to Fund Your Research and Development Project
Feb 15, 2022
Why Business Owners Need to Use Superannuation to Plan for Retirement
Feb 08, 2022
Meet Airwallex - Australia's Fastest Growing Fintech Unicorn
Feb 01, 2022
10 More Ideas to Kick-Start Your Business in 2022
Jan 25, 2022
10 Actions to Kick-Start Your Business in 2022
Jan 18, 2022
Managing Change in Your Business
Dec 20, 2021
Systemise to Multiply: Policies That Unlock Growth
Dec 14, 2021
Buy Outcomes, Not Apps: Tech That Lifts Profit
Nov 24, 2021
Read the Signals: Turn Economic Change into Strategy
Nov 16, 2021
Director IDs Made Simple: Who Needs It, How to Get It
Nov 09, 2021
Upgrade Your Value: Human Skills AI Won't Replace
Nov 02, 2021
Keep Your Best People: Retention Systems That Actually Work
Oct 26, 2021
Design Flexible Work That Still Delivers Results
Oct 19, 2021
From Heat to Help: Language That Defuses Tough Calls
Oct 12, 2021
Break the Cycle: Audit, Adjust, Accelerate
Oct 05, 2021
Owner First, Dad Always: Align Your Business to Your Priorities
Sep 28, 2021
Know Your Number: Calculate the Cash Your Business Really Needs
Sep 21, 2021
Profit on Purpose: Build the Business You Actually Want
Sep 07, 2021
Managing Talent Remotely: From Presence to Performance
Sep 01, 2021
Run Smarter: The 3 Tools Every Business Should Set Up First
Aug 25, 2021
Start-Up Journey: A Practical Path from Idea to Real Business
Aug 17, 2021
Business in Crisis: 10 Steps to Stabilise Fast
Aug 10, 2021
How Do I Manage Employee Annual Leave During Lockdown?
Aug 04, 2021
Grow Sales with Smart Content Marketing
Jul 28, 2021
When Crisis Hits - Do This First
Jul 21, 2021
Increase Profit Fast: 5 Moves That Work
Jul 15, 2021
Better Results Start Now: A 7-Step Checklist
Jul 08, 2021
Casual Employment Changes - A Good News Story for Employers
Jun 29, 2021
Are Grants Worth It? What Owners Should Know
Jun 22, 2021
12 Business Structure Mistakes That Can Cost You Thousands
Jun 15, 2021
Stop Losing Leads: Fix Your Landing Pages
Jun 08, 2021
Smarter Compliance: What RegTech Can Do for You
Jun 01, 2021
Stop Overpaying: Tax Planning That Works
May 25, 2021
Does the 2021 Federal Budget Help Your Business?
May 18, 2021
Termination Done Right: Stay Compliant, Stay Safe
May 11, 2021
Want a Stronger Team? Build Emotional Intelligence
May 04, 2021
Your Network Is Your Net Worth: Why Connections Matter
Apr 27, 2021
You've Been Hacked - Now What? First Steps After a Breach
Apr 20, 2021
Transfer the Risk: Understanding Cyber Insurance
Apr 13, 2021
Lock Down the Cyber Security Basics: Awareness, Policies, Hygiene
Apr 06, 2021
Not Just for Big Companies: Cyber Risks for Small Business
Mar 30, 2021
Beyond JobKeeper - What does your business need to prepare?
Mar 23, 2021
Stop Losing Leads: Fix Your Website First
Mar 16, 2021
Avoid the Early Mistakes New Founders Make
Mar 09, 2021
Freedom Comes from Systems - Not More Hours
Mar 02, 2021
Protect Your Business: Reduce Key-Person Dependency
Feb 23, 2021
Sell for More: Lessons from a Real Business Exit
Feb 16, 2021
Avoid Disputes: Get Casual Employment Right
Feb 09, 2021
Future-Proof Decisions: Avoid the Common Pitfalls
Feb 02, 2021
Find Your Driver: Motivation that Powers Results
Jan 26, 2021
From Uncertainty to Action: Find Your 2021 Wins
Jan 19, 2021
Disaster-Proof Cash Flow with the Right Policy
Jan 12, 2021
Personal Goals First: Design the Business Around You
Jan 05, 2021
Get Aligned: One-Page Plan That Drives Action
Dec 29, 2020
Fund Growth Smarter: Beyond the Bank Loan April 20, 2022
Dec 22, 2020
Understanding Business Insurances and Why It's Risky Not to Use a Broker
Dec 15, 2020
Migrate to Cloud Safely: Steps Owners Can Trust
Dec 07, 2020
Borrow Right: Match the Loan to the Outcome
Dec 01, 2020
Shorten Sales Cycles: Frictionless Steps That Convert
Nov 23, 2020
More Capacity, Less Chaos: Why Scaling Protects You
Nov 17, 2020
Beat the Slump: Motivation Systems That Work
Nov 10, 2020
Catch Troubles Early: Financial Red Flags to Watch
Nov 03, 2020
Stop IT Blowouts: Set These Basics First
Oct 20, 2020
Lead Yourself First: Mindset Habits of Top Owners
Oct 06, 2020
Master Cash, Costs, Pricing, Forecasts - The Big 4
Sep 22, 2020
Protect Yourself: The Must-Have Business Agreements
Sep 08, 2020
Bank-Ready in Days: The Documents That Win Funding
Aug 25, 2020
Turn Business Effort Into Personal Wealth - Here's How
Aug 21, 2020
From Roles to Results: Make HR a Growth Engine
Aug 21, 2020
Stop Guesswork: Use External Advisors to Grow Smarter
Aug 21, 2020
Expert Advisors in Your Pocket: Welcome to The Business Behind Your Business
Jul 01, 2020