And we are LIVE from SXSW! Daniel and guest, Mark P. Jung, explore how creativity is essential for B2B brands.

You’ll hear why spending 70% of your time honing 10X ideas is the formula for success, why if you can’t play chess you need to flip the board, and why swipe files are the best source of stored creativity.

Plus you’ll hear why Mark believes all marketers should understand and leverage psychology in their campaigns.

And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Mark:

LinkedIn: linkedin.com/in/markpjung/

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you build a loyal customer base? By giving them the best experience you can through great content.

Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars. 

In this episode from the archives, he joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities.

You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Mark:

LinkedIn: linkedin.com/in/markkilens

Twitter: twitter.com/MarkKilens

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Why has one of the best marketers out there chosen organic growth, over paid social, for her own business? 

Find out what KT McBratney knows in this episode from the archives.

KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success.

Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow KT:

LinkedIn: linkedin.com/in/ktmcbratney

Twitter: twitter.com/k_to_the_t

Keep up to date with the latest news from The Marketing Millennials:.

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Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Timestamps:

00:00 Intro

02:08 The Spider Web of Organic Growth

16:27 How Marketing Has Been Democratized

19:42 The Need to Talk With People, Not At Them

20:10 Why It’s Time to Break Out of Our Boxes

22:17 Sometimes You’ve Just Gotta Work Harder

24:40 Personal Brand Authenticity

31:15 Take a Look At TikTok

33:15 Why Can’t We All Just Get Along?

41:48 If I Can Tell You One Thing

When you treat your customer like the star of the show, it doesn’t feel like marketing.

Meet Chantelle, one of the best in the business. This is one from the archives.

Daniel and Chantelle, a referral and partner marketer at Uber, newsletter writer, and podcast host get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Chantelle:

LinkedIn: linkedin.com/in/chantellemarcelle

Twitter: twitter.com/ccmarce_writes

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This episode from the archives is gold.

Anthony has years of experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development and analytics. 

He is currently the Associate Director of Social Media at OrangeTheory and formally headed up  Brand Strategy & Marketing Partnerships at CEG, plus social media at Bodybuilding.com and Spartan Race.

And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Anthony:

LinkedIn: https://www.linkedin.com/in/anthonyyepez/

Twitter: https://twitter.com/AnthonyYepez

Keep up to date with the latest news from The Marketing Millennials:.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing. Check out this all-signal episode from the archives.

As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.

Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.

You’ll also hear Tracey’s spicy take on why content marketing is chaos.

And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Tracey:

LinkedIn: linkedin.com/in/traceyrwallace

Twitter: twitter.com/TraceWall

Keep up to date with the latest news from The Marketing Millennials:.

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Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Timestamps:

00:00 Intro

00:57 Vogue Ambition

03:36 All The Latest Cat News

07:53 The Goal Is 100%

10:47 The Importance of Building In Time

11:47 Design is Hard

14:25 People Don’t Read Long Form Content

17:18 The Content Repository

23:48 Why Content Marketing is Chaos

29:10 Not Healthy to Die On a Moving Marketing Hill

Why should all marketers know about sales? Dale Dupree, the original sales rebel, answers this question and more.

Dale is the Founder CSO of The Sales Rebellion, offering creative sales training for individuals and companies.

Daniel and Dale get into conversation on why the art of sales is the key to success, how sales and marketing can work together to create great customer experiences, and why non-traditional mediums can drive customer curiosity.

You’ll also hear Dale’s take on why money is a byproduct of good service and why he’ll always be fighting mediocrity.

And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Dale:

LinkedIn: https://www.linkedin.com/in/copierwarrior/

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LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Some people are just born to be marketers. Meet Aazar Shad, the guy who stepped away from management to do more of what loves.

And Aazar loves marketing, specifically paid advertising. He is a Paid Social Growth consultant and creator of the Paid Growth Marketing Newsletter and podcast.

Daniel and Aazar explore the two critical stages of messaging, why you need humility as a marketer, and why without user research you simply don’t have a marketable product.

You’ll also head Aazar’s take on why great marketing, always starts with great positioning and why you should always have a side hustle.

And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Aazar:

LinkedIn: https://www.linkedin.com/in/aazarshad/

Twitter: https://twitter.com/Aazarshad

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Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

On this very special episode, recorded on Valentine’s Day, Daniel interviews one of the best marketers out there -  who just happens to be his wife, Ari. 

Ari is VP of Growth at Sharma Brands and has helped launch global names like Pressed Juicery, GXVE Beauty by Gwen Stefani, and Feastables by Mr Beast.

Daniel and Ari talk growth, why push notifications are underrated, and what makes a homepage - a hero.

And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Keep up to date with the latest news from Go-To-Millions.

Follow Ari on Twitter: https://twitter.com/arihappywick

LinkedIn: https://www.linkedin.com/in/arimurray

Sign up to the Go-To-Millions newsletter: https://workweek.com/brand/go-to-millions/

What are the benefits of being an in-house marketer vs freelance, and how does that compare to agency work?

Sam Hembree and Brooklin Nash are two of the Co-founders at Beam, the agency providing long-form B2B content that all starts with a conversation.

Daniel, Sam and Brooklin get into how Beam came about and the content problems it’s answering, why freelancing isn’t for everyone, and why young marketers should always say yes to new opportunities.

And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Sam:

https://www.linkedin.com/in/samanthahembree/

Follow Brooklin:

https://www.linkedin.com/in/brooklin-nash/

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LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

03:01 The Benefits Of Being In-House

07:59 Freelancing Freedom

12:35 What People Underestimate

18:54 Finding Your Niche

22:39 Asking Yourself What You Really Want

24:48 The Different Marketing Hills To Die On

28:31 Advice You Wish You’d Received

29:56 Don’t Be Afraid To Say Yes

35:47 Who We Are

This week's fireside is with Kaylee Edmonson, VP of Revenue at Refine Labs and a slick demand gen marketer.

Get to know Kaylee better in this quick-fire question and answer session.

Follow Kaylee:

LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/

Keep up to date with the latest news from The Marketing Millennials:.

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LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you define demand generation?

Kaylee Edmonson answers this question and many, many more on today’s episode. Kaylee is VP of  Revenue, R&D, at Refine Labs, the demand strategy and research firm focused on growth-stage B2B SaaS companies.

Daniel and Kaylee discuss how to create demand through brand storytelling, the correct demand/creation split, and why being the numbers person is great for building a marketing strategy.

You’ll also hear why Daniel believes data is a compass but intuition is the driving force for experienced marketers and the marketing hill Kaylee would die on.

And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Kaylee:

LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

01:14 When Marketing Feels Off

03:34 Creating Demand Through Brand Storytelling

06:18 The Demand/Creation Split

10:17 How To Push Back Against Adding Forms

15:18 Data As A Compass, Intuition From Experience

18:44 The Marketing Hill I’d Die On

23:06 The Feedback Loop Is Real

28:36 A Firm Base Of Analytics And Understanding

30:45 Connect With Kaylee

How should marketers use AI?

Ask Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform helping creators create original content and illustrations in a variety of formats and styles.

Daniel and Meghan get straight into conversation discussing the real application of AI, why it’s an opportunity, not a threat, to writers (think digital cameras), and how Meghan markets as an introvert.

Plus, you’ll hear the marketing hill she’d die on and how an early education in storytelling set her on the right path.

And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Meghan:

LinkedIn: https://www.linkedin.com/in/meghankeaney/

Twitter: https://twitter.com/meghkeaney

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

02:11 The Pain Point AI Is Solving

03:53 Two Extreme Reactions

06:01 Why AI Can’t Replace Great Writers

07:07 A Photography Parallel

09:30 Solving The Time Drain Of Long Form Content

12:30 Meghan’s Favorite Use Case

15:38 The Marketing Hill I Would Die On

20:13 Marketing As An Introvert

24:00 An Early Education In Storytelling

Want more marketing wins? Learn to understand your customers better.

This episode from the archives is a fascinating look at the intersection of marketing and psychology.

Rory is Vice Chairman at Ogilvy UK, the global advertising, brand and content agency, where he’s worked for more than three decades.

Join Daniel and Rory for a fascinating conversation exploring Rory’s key learnings from a lifetime in marketing, why he co-founded a behavioral science unit at the agency, and how the small changes can make the biggest impact.

Follow Rory:

LinkedIn: https://www.linkedin.com/in/rorysutherland/

Twitter: https://twitter.com/rorysutherland

Keep up to date with the latest news from The Marketing Millennials:.

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Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Meet the award-winning marketer with her finger on the pulse of marketing ops. This is one from the archives but her practical tactics are evergreen.

Sara is the marketing ops leader who’s worked with businesses such as Slack and Salesforce. 

Daniel and Sara talk strategy, leadership, and how to grow ops superstars.

Follow Sara:

LinkedIn: https://www.linkedin.com/in/saramcnamara/

Twitter: https://twitter.com/ifeellikemacmac

Keep up to date with the latest news from The Marketing Millennials:.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How are you thinking about SEO and accessibility?

Meet Rejoice Ojiaku the SEO pro who’s right in the weeds of helping brands make their websites more accessible for everybody. She is also an SEO and Content Strategist at Digitas UK, award-winning diversity and inclusion advocate, and speaker.

Daniel and Rejoice get straight into some SEO hacks you can get started on right away, why it makes sense to design for every type of body, and why SEO is your best long-term strategy.

What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?

Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Rejoice:

LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/

Twitter: https://twitter.com/RejiYates

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

03:01 Get Started With These Hacks

05:13 The Narrative Approach To Content 

07:42 Start Thinking In Formats

09:34 Selling The Benefits Of An SEO Strategy

12:37 SEO As A Long Term Investment

13:33 The Greatest Challenge Right Now

16:40 The AI Accessibility Question

18:55 Designing With Every Body In Mind

20:54 The Marketing Hill I Would Die On

Want to improve your marketing successes? Get to know why people buy your products.

In this episode from the archives Melina Palmer opens up her playbook on the psychology of why people buy. 

Melina is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She’s also a podcast host, author and speaker.

Join Daniel and Melina as they get into everything consumer psychology.

Follow Melina:

LinkedIn: https://www.linkedin.com/in/melinapalmer/

Twitter: https://twitter.com/youngmelina

Keep up to date with the latest news from The Marketing Millennials:.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Is influencer marketing in your toolkit? Sean Holladay is opening up his packed influencer playbook, so grab a pen.

Sean is the Co-founder of The Spacestation, a collection of companies including Spacestation Integrations and Spacestation Gaming.

Daniel and Sean get into the weeds of how influencer marketing should work, the content marketing hill Sean would die on, and why all engagement starts with authenticity.

What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?

Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Sean:

LinkedIn: https://www.linkedin.com/in/seanholladay/

Twitter: https://twitter.com/seanholladay

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

01:40 The Launch Of The SpaceStation

06:02 Influencer Marketing Past And Present

07:31 Ceding Control

15:00 The Doritos Campaign

17:28 Do Your Homework

20:57 The Marketing Hill You’d Die On

23:45 Authenticity Versus Promotion

27:00 Why You Have To Care

29:48 When Engagement Changes Your Life

How do you deliver authentic marketing messages in a large scale operation? Ask the Head of Customer Experience at Mr Beast’s Feastables.

Jess Cervellon is the marketer obsessed with customer experience and co-host of the Oopsie podcast.

Daniel and Jess talk authenticity, why your CX and marketing need to be more than just good friends, and why bots are helping build a robust voice for your customer.

What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?

Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Jess:

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

Twitter: https://twitter.com/JessCervellon

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

01:01 Morphing Into Customer Experience

02:47 Authentic Automation

07:05 The Feedback Loop

11:23 Always Being On

14:40 The Proactive Approach To Problem Solving

18:44 Community Built On Discord

21:02 When Marketing And CX Get Together

28:40 The Retention Question

32:24 Building The Bot Funnel

This episode from the archives is gold. When you understand the science behind marketing, you can make even smarter tactical decisions.

Phill Agnew is the marketing grad with a special interest in behavioral science. In his podcast, Nudge, he interviews some of the very best researchers, authors, and speakers working in this field of psychology.

Daniel and Phill discuss why you should never make assumptions about your customers, why we love free chocolate, and why the French were not impressed with a 1 cent Amazon Prime delivery offer.

Follow Phill:

LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/

Keep up to date with the latest news from The Marketing Millennials:.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Join Daniel and Robin in this quickfire round of questions.

Delving into Robin's inspirations, the best advice he ever got, and plenty more, in under 10 minutes.

Follow Robin:

LinkedIn: https://www.linkedin.com/in/robingdaniels/

Twitter: https://twitter.com/robin_daniels

Keep up to date with the latest news from The Marketing Millennials:.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

What does it take to build a unicorn in public? Adam Robinson is the marketer with huge ambitions.

Adam is the Founder and CEO of Retention.com, helping Ecomm brands grow and monetize their first-party database by harnessing the power of identity. 

Daniel and Adam discuss his journey from Wall Street trader to email marketer, why he always wanted to be the tech guy, and how to 10X your marketing career.

Follow Adam:

LinkedIn:https://www.linkedin.com/in/billiondollarchallenge/

Keep up to date with the latest news from The Marketing Millennials:.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

This is one from the archives, with TikTok ad expert Savannah Sanchez aka Social Savannah.

Savannah is a TikTok Media Buying & Ad Creative Expert, working with some of the top eCommerce brands to elevate their paid-social ad creatives as well as manage their ad campaigns on TikTok.

Daniel uncovers what Savannah thinks about the creative process for TikTok and some amazing insights into what makes content that converts. You’ll definitely want to grab a pen and paper for this all signal episode.

Follow Savannah:

LinkedIn: https://www.linkedin.com/in/savannahsanchez/

Keep up to date with the latest news from The Marketing Millennials:.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you get customers to fall in love with your brand? Robin Daniels is the former marketing exec ready to open his playbook and deliver some home truths.

Robin is a consultant specializing in growth, marketing. and leadership. He has previously worked in executive leadership roles for companies such as Matterport, WeWork, Salesforce, LinkedIn, Box, Veritas, and Vera.

Daniel and Robin kick off talking about marketing during tough economic times and why no one need panic, why focusing on one product feature is optimal, and the very real need to be patient when it comes to people falling in love with your brand.

Follow Robin:

LinkedIn: https://www.linkedin.com/in/robingdaniels/

Twitter: https://twitter.com/robin_daniels

Keep up to date with the latest news from The Marketing Millennials:.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Ready to know Aaron a little better? Daniel fires off 7 questions in this 5-minute fireside chat.

Discover the best piece of marketing advice Aaron's ever received, one marketing tactic he's bullish on, and more.

Follow Aaron:

LinkedIn: https://www.linkedin.com/in/aaronorendorff/

Twitter: https://twitter.com/AaronOrendorff

Keep up to date with the latest news from The Marketing Millennials:.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you carry out great product marketing? You drill down into who your customers are and where they spend their time.

Tamara Grominsky is the VP of Product Marketing at Kajabi, the all-in-one platform helping entrepreneurs create profitable online courses and coaching programs.

Daniel dives straight into it with Tamara on why you need to dust down those old customer segmentations, how to perfectly tailor the customer journey, and how to leverage paid search to find your next set of customers.

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Crafting an Impactful Product Marketing Strategy: Tips and Tricks for Success

Product marketing is at the heart of any DTCl business. It helps brands reach a larger audience and build relationships with their customers. 

Product marketing involves creating a strategy that will effectively promote a product or service. The strategy should be tailored to the brand’s target audience, as well as its goals.

In this article, we’ll explore the steps for crafting an effective product marketing strategy. We’ll also look at tips and tricks for creating an impactful product marketing campaign. Finally, we’ll discuss ways to analyze the success of your product marketing strategy.

Crafting an effective product marketing strategy

Creating an effective product marketing strategy starts with an understanding of your target audience. Knowing who your ideal customer is will help you create a strategy that speaks to them. You should also understand the product’s features and benefits, as well as the competition’s offerings.

Once you have a clear understanding of the target audience and the product’s features, you can begin to craft an effective product marketing strategy. The strategy should include objectives, tactics, and a timeline.

Objectives should be measurable, attainable, and specific. Tactics should be tailored to the target audience and the product’s features. The timeline should include a start and end date for each tactic.

Elements of a successful product marketing strategy

A successful product marketing strategy should include a few key elements. It should focus on the customer’s needs and the product’s capabilities. It should include tactics that are tailored to the target audience and the product’s features. And it should include a timeline for when each tactic will be executed.

The strategy should also include a budget. A budget will help you determine which tactics are feasible and which are not. It will also help you track progress and adjust the strategy if needed.

Finally, the strategy should include a way to measure success. This can be done through metrics such as website traffic, sales, or customer engagement. Measuring success will help you understand what’s working and what’s not, so you can adjust your strategy accordingly.

Tips and tricks for creating an...

How do you take audience desire and channel it into action? Aaron Orendorff is the marketer who knows all about affecting change.

Aaron is the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus.

Daniel and Aaron get straight into conversation discussing his conversion from pastor to marketer, what religion can teach about marketing, and why your job isn’t to create desire - it’s to channel it.

Plus you’ll hear why organic traffic is the tide that lifts all ships and why Aaron believes you need to go slow to go fast when it comes to social.

.

Follow Aaron:

LinkedIn: https://www.linkedin.com/in/aaronorendorff/

Twitter: https://twitter.com/AaronOrendorff

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

03:23 The Power Of A Well Delivered Sermon

05:04 Channel, Don’t Create Desire

11:44 Change Life, Gain A Convert

15:15 Bad Decisions Leading To Better Decisisions

17:32 Riding The Endorphin Wave

19:18 The Tide That Lifts All Ships

23:20 Go Slow To Go Fast

24:00 Consistency Is A Superpower

27:35 Perfection Is The Enemy Of Done

Unlocking Organic Growth: Proven Strategies for Marketers

Organic growth is an invaluable asset for any marketer. It involves growing your business without relying on paid advertising or other costly strategies. As a marketer, you want to focus on organic growth strategies that will help you build an engaged, loyal customer base. In this article, we'll explore the benefits of organic growth, some proven strategies for achieving it, and the tools you can use to help you get there.

Benefits of organic growth

Organic growth is a great way to build a strong, long-term relationship with your customers. It allows you to create an authentic connection with them, which leads to more loyalty and trust. Additionally, organic growth is cost-effective since you don't have to pay for advertising or other costly marketing strategies. As a result, your ROI is likely to be much higher than with other marketing methods.

Organic growth also helps you stay competitive in today's digital landscape. With more and more companies turning to paid advertising to get their message out, it's important to have an organic growth strategy that stands out. By leveraging the power of content marketing, social media, and other organic tactics, you can ensure that your business stands out from the competition.

Finally, organic growth is a great way to build brand awareness. By creating content and engaging with customers on social media, you can increase your visibility and reach a larger audience. This can help you drive more traffic to your website, which can lead to more conversions.

Crafting an organic growth plan

. What do you want to achieve with your organic growth strategy? Do you want to increase brand...

How do you set yourself up for success in marketing? You show impact. Kyle Lacy unwraps exactly how to make that happen.

Kyle is CMO at Jellyfish, an author, and speaker.

Daniel and Kyle get into why showing impact is essential for your personal and professional success, why you must align revenue to marketing, and the one thing marketers get wrong.

Follow Kyle:

LinkedIn: linkedin.com/in/kylelacy

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Measure Your Success: Proven Strategies to Show Impact Through Your Marketing

Are you looking for ways to measure the success of your marketing campaigns? 

In this article, we’ll discuss proven strategies to measure your success and show the impact of your marketing. We’ll look at ways to measure the effectiveness of your campaigns, track your progress, and analyze the results. We’ll also cover the importance of setting realistic goals, as well as the benefits of using analytics to help you get the most out of your marketing efforts. 

With the right strategy in place, you can gain valuable insights into your campaigns and use them to make smarter decisions about your marketing plans. So let’s dive in and take a look at how to measure your success and show your impact through your marketing.

Strategies for Measuring Your Success

The first step towards measuring your success is to set some goals. You’ll want to start by deciding what success really means for your business. Once you have your goals in place, you can start to look for ways to measure your success. Success can be measured in a variety of ways, depending on your business. 

It can be measured in terms of revenue, leads, customer retention, or customer satisfaction. It’s important to understand that these numbers will change over time depending on a variety of factors. It’s also important to keep in mind that the numbers alone won’t tell the whole story. When measuring your success, you should take into account the following factors: What is the goal? How do you measure it? How does it affect your business?

Measuring Your Results

Before you start tracking your progress, you’ll want to make sure that you have the right tools in place. You’ll want to make sure that your marketing campaigns are set up correctly and that your analytics are set up correctly. If you don’t have this in place, you won’t have any way to measure your progress. 

You’ll also want to make sure that you take the time to understand your data. In order to maximize the results of your marketing campaigns, it’s important to measure your results. You can do this by setting specific goals for your campaigns and tracking your progress. You can analyze your results to see what’s working and what isn’t. This will help you to improve your campaigns and maximize your results in the...

How do you build community on LinkedIn, with so many voices competing for attention? Dave Gerhardt is the LinkedIn OG with all the knowledge.

Dave is the Founder of ExitFive, a platform for B2B marketing professionals, with more than 3,000 paying members. He’s also the host of the ExitFive podcast. He joins Daniel on this LinkedIn Live event.

Daniel and Dave discuss why founders shouldn’t be afraid of building their personal brand on LinkedIn, the inspiration behind the name ExitFive, and why LinkedIn is the perfect platform to push people towards your own channels.

Follow David:

LinkedIn: https://www.linkedin.com/in/davegerhardt/

Twitter: https://twitter.com/davegerhardt

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

Timestamps:

00:00 Intro

08:40 An Interesting Place To Be Right Now

10:54 Going Where The People Are

13:55 The Inherent Fascination With The Origin Story

17:39 ExitFive’s Origin Story

21:05 Posting On Social Media? It’s Not For Everyone

26:44 The Yoga Example

35:16 The Need For a Point Of View

46:00 Content Consistently

54:21 Being Authentic

Daniel launches 7 quickfire questions for product marketer, Alexandria Snow.

Alexandria shares her best marketing tactics, trends she’s jumping on and more besides.

Follow Follow Alexandria:

LinkedIn: linkedin.com/in/snow-from-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

In a crowded audio market how can you build a successful podcast? Ben Shapiro reveals his secrets.

Ben is the Founder and CEO of I Hear Everything, a New Media company that connects brands and content creators with their target audience.

Daniel and Ben get into the weeds of content creation for long and short form media, why you should always make content you feel comfortable with, and the one piece of advice you’ll thank Ben for in 5 years’ time.

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LinkedIn: linkedin.com/in/benjshap

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Step-By-Step Guide to Scaling Your Podcast For Maximum Reach

Podcasting can be a powerful tool for connecting with potential customers, generating leads, and building brand awareness. However, it can be difficult to know where to start when it comes to scaling your podcast for maximum reach. 

This step-by-step guide will show you the best practices for growing your audience and increasing your visibility in the podcasting space. From optimizing your content for SEO to connecting with influencers and utilizing social media, this guide will help you get the most out of your podcasting efforts. With the right approach and the right strategies, you can take your podcast to the next level and reach a broader audience. So let's get started!

Optimize Your Podcast for SEO

Before you even get started with producing episodes, you should take steps to optimize your podcast for SEO. SEO stands for “search engine optimization,” and it refers to practices designed to help your website and content rank higher in search engine results. Getting your podcast's SEO strategy right from the start will help you gain more organic listeners and reach a broader audience.

 It will also make it easier for people to find your podcast and subscribe. In order to optimize your podcast for SEO, there are a few things you should keep in mind. First, make sure you use a descriptive title and subtitle. The title and subtitle are the two biggest factors that will impact your podcast's SEO. Next, make sure you have a good description. The description will also be factored into your podcast's SEO. You will also want to make sure you have relevant keywords throughout your content. A good rule of thumb is to have 1-2 keywords throughout your content for every 100 words.

Utilize Social Media

Once you have your podcast ready to go, the next step is to start marketing your podcast. One of the best ways to do this is to start building your following on social media channels.

You can promote your podcast on social media channels by sharing your content, posting about upcoming episodes, and engaging with your audience. This will help you build a following, get feedback, find potential guests, and increase awareness about your podcast. By using social media channels, you have the opportunity to reach...

Christina Garnett is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot and she’s opening the playbook on community building.

Join Daniel and Christina for this Talkwalker virtual event, where Christina unpacks her 2023 strategy for building engaged communities and how to bridge the gaps between brand and consumer - all signal, no fluff.

Follow Christina:

LinkedIn: linkedin.com/in/christinamgarnett

Twitter: https://twitter.com/ThatChristinaG

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

07:40 The HubSpot Mission

09:07 Black Friday Conversations That Hit Different

12:19 How Christina Thinks About Community

13:43 Staying Close To Our People

17:46 Creating Touchpoints Of Connection

22:56 Thinking In The Comments

25:12 The Two-Beer Buzz

32:16 The Difference Between Targeting And Community

45:33 Tracking User Culture

How do you set your product marketing team up for success? Find out with Alexandria Snow, the customer-first marketer who knows exactly what you need.

Alexandria is a sales and marketing technology consultant and product marketer with more than nine years of SaaS experience. 

She and Daniel dive into conversation about her unconventional path to marketing, why you need to know the business you’re in just as well as you know the customer, and the challenges around how product marketers are viewed in an organization.

Follow Alexandria:

LinkedIn: linkedin.com/in/snow-from-marketing

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

01:43 Not The School For Marketers

02:53 How I Think About Product Marketing

05:58 The First 30 Days

09:10 Product Marketing: Bridging The Gap

10:27 The Identity Of A Product Marketer

12:36 Don’t Wait To Hit The Go Button

17:17 The Marketing Hill I Would Die On

19:48 Choosing The Right Words

22:45 The Importance of Personal Brand

5 Steps to Think Like a Product Marketer: Tips and Strategies to Increase Product Sales

Product marketing is an essential part of any successful business, and it requires a unique set of skills and strategies to be successful. It involves understanding the customer, their needs and wants, and coming up with creative solutions to meet those needs. 

Thinking like a product marketer is essential to increasing your product sales, but it can be difficult to know exactly what steps to take. Luckily, this article outlines five simple steps you can take to start thinking like a product marketer and increase your product sales. 

We’ll cover tips and strategies for researching the customer, understanding their needs and wants, creating a marketing plan, and more. By the end of this article, you'll have the tools and knowledge necessary to start thinking like a product marketer and increase your product sales.

Understand Your Customer: Research and Analyze

Before you can start creating your marketing plan, you need to understand the customer you’re marketing to and their needs and wants. One of the best ways to do this is through market research. Market research allows you to delve into the current market, your competitors, and your customers to better understand their needs and desires. 

This can help you create a marketing strategy that appeals to your customers and helps you meet their needs. There are a number of ways to conduct market research, including surveys, in-person interviews, and online forums. Each offers different benefits, so it’s important to choose the one that best meets your needs and is right for your business. 

Once you’ve conducted your market research, you’ll want to take some time to analyze the data you’ve gathered. You’ll want to look for patterns, like common needs, desires, and problems your customers have, as well as trends in the data. This can help you

How do you reach an audience with $143 Billion worth of purchasing power? Gigi Robinson explains how to reach Gen Z.

Gigi is a content creator, speaker and Founder of It’s Gigi, a creative media company that places focus on authentic content creation, partnerships, and consulting with nonprofits.

Daniel and Gigi talk about why Gen Z demands authenticity in social media, the marketing hill she’d die on, and some of the trends you’re going to want to watch out for.

And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo.

Follow Gigi:

LinkedIn: linkedin.com/in/gigirobinson

Twitter: https://twitter.com/itsgigirobinson

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How to Create Social Media Content with Authenticity

We all know how important it is to create content that resonates with our target audience. But in today's digital landscape, it's not enough to just create content that is engaging and shareable. We also have to make sure that our content is authentic.

Authenticity is key to success on social media, and it's something that should be taken seriously. In this blog post, I'm going to talk about what authentic social media content is, the five pillars of creating it, tips for creating high quality content, tools to help you create content, and social media content creation services.

The 5 Pillars of Authentic Social Media Content

When creating social media content, it’s important to ensure that it’s authentic. Authenticity is key to success on social media, and it’s something that should be taken seriously. Here are the five pillars of authentic social media content:

Be yourself: Your social media content should be true to who you are and what your brand stands for. Your content should reflect your values and beliefs, and it should be genuine and honest.

Be consistent: Consistency is key when it comes to creating content. If you’re consistent in the type of content you’re creating, it will help to build trust and loyalty with your followers.

Be relevant: Your content should be relevant to your target audience. It should be interesting and engaging, and it should provide value to your followers.

Be creative: Your content should be creative and unique. It should stand out from the rest and grab people’s attention.

Be timely: Timeliness is important when it comes to social media content. You should always be aware of what’s trending and create content accordingly.

These are the five pillars of creating authentic social media...

In this fireside chat, Daniel has 7 quickfire questions for brand performance expert Alexa Kilroy.

Alexa shares the best marketing advice she’s ever received, the marketing tactics she’s bullish on and plenty more besides.

Follow Alexa:

LinkedIn: linkedin.com/in/alexakilroy

Twitter: https://twitter.com/AlexaKilroy

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Ann is the best selling author, CCO and keynote speaker who knows exactly what great content looks and sounds like.

She’s ready to open her playbook wide open.

Join Daniel and Ann for this AirMeet virtual event as Ann gets into her content framework, building an audience, plus AI platforms and their role in content creation

Follow Ann:

LinkedIn: https://www.linkedin.com/in/annhandley/

Twitter: https://twitter.com/MarketingProfs

Keep up to date with the latest news from The Marketing Millennials:.

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Daniel is a Workweek friend, working in collaboration to produce amazing podcasts and more. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

03:02 How I Think About Great Content

07:43 Content Is Not A Performance Piece

15:12 Serving The Audience

19:47 The Inspiration To Write

21:52 The Importance Of Half Baked Ideas

24:39 4 Drafts, 4 Purposes

28:18 No Such A Thing As Writer’s Block

32:39 One In A Million Copywriting Tip

42:18 Writing From Experience

From education to Head of Brand at Triple Whale, Alexa’s journey into Marketing is an interesting one. Hear her hot takes on brand performance.

Daniel and Alexa jump straight in talking about Google Ads, why authenticity matters more than what people think of you, and why the psychology of marketing and education go hand-in-hand.

You’ll also hear Alexa’s takes on why Amazon and DoorDash are shaping customer expectations and why it’s time to ditch the fluff.

Follow Alexa:

LinkedIn: linkedin.com/in/alexakilroy

Twitter: https://twitter.com/AlexaKilroy

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

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Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

01:31 Combining Brand And Performance

02:47 Growing Outside The Bubble

06:08 The Psychology of Marketing

09:32 Figuring Out Customer Experience

12:49 Alexa’s Two Marketing Hills

17:29 Creating Authority On Landing Pages

20:50 Becoming Repurposeful

23:05 Getting Into Google Ads

26:12 Who Gives A Shit?

A Beginner's Guide to Performance Marketing

Performance marketing is a powerful tool for businesses looking to maximize their ad spend and drive higher returns on their investments. It involves analyzing and optimizing customer journeys across different channels and devices, as well as addressing any issues that may arise during the process. By leveraging performance marketing techniques, businesses can fine-tune their marketing strategies and make smarter decisions. 

This beginner’s guide will help you get started with performance marketing and provide you with the tools needed to maximize your ad spend and reach your business goals. From understanding the importance of data to identifying the right metrics to measure success, this guide will provide you with the guidance and resources you need to get the most out of your performance marketing campaigns.

Understanding the importance of data

The primary goal of performance marketing is to increase your sales and revenue. To do so, marketers must first have access to the right data and understand their audiences and what they respond to. Data is essential for businesses to understand their customers’ journeys and optimize their experiences across different platforms and devices. It’s important that marketers understand the type of data they have access to and how it can be used to inform marketing strategies. There are two core types of data marketers should be paying attention to: 

Customer data: This data includes information about your customers’ demographics, behaviors, and preferences. Customer data can help marketers create more personalized experiences for their customers, giving them what they want, when they want it. 

Behavioral data: Behavioral data is a record of how customers interact with your website and marketing channels. This data helps marketers identify where customers are dropping...

Daniel’s back with 7 questions for wife and top marketer Ari, in this quickfire round.

Hear the best advice she’s ever been given and some of the marketing tactics she’s bullish on.

And if you enjoyed this episode, check out the full episode here: https://pod.link/1527434899

If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Ari:

LinkedIn: linkedin.com/in/arimurray

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you consistently create content that converts? Ross Simmonds is one of the best content marketers out there and he’s ready to share the secret sauce.

Ross is CEO at Foundation Marketing, the content marketing firm that helps B2B brands plan, create & distribute content that shapes culture.

Join Daniel and Ross for this AirMeet virtual event.

Follow Ross:

LinkedIn: linkedin.com/in/rosssimmonds

Twitter: https://twitter.com/TheCoolestCool

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Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

02:19 The 4 Categories Of Great Content

07:10 How To Avoid Mediocrity

11:19 The Benefit Of One Channel Greatness

14:30 The Role Of A Distribution Marketer

20:29 How To Understand Where Your Audience Is Hanging Out

25:25 The SEO Video Play

33:04 How To Grow As A Marketer

38:13 Intentional Content

42:20 Always Add Value

Trung T. Phan is the legendary marketer behind hundreds of viral memes and tweets. What he doesn’t know about viral content isn’t worth knowing. 

Join Daniel Murray and Trung for this AirMeet virtual event, where Trung breaks down low and high effort threads, how each tweet in a thread should be shareable, and how to sell great work

Follow Trung:

LinkedIn: linkedin.com/in/tp23

Twitter: https://twitter.com/trungtphan

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

03:49 Low Effort Viral

06:22 Pulling The Emotional Strings

09:18 Incorporating The Corporate Into Twitter

11:53 Nail The Headline

15:37 The Hard Work Behind A Thread

22:43 Why Content Creation Might Not Be For You

26:29 Consumer Facing Vs Private Passion

29:54 The Repurposing Formula

31:20 Who Cares Anyway?

Daniel fires 7 quick questions at Tyler and Connor in this fireside chat.

Discover the best advice they've ever received, how to trust your own judgment, and way more besides.

Follow Connor:

LinkedIn: linkedin.com/in/connor-fyfe-films

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LinkedIn: linkedin.com/in/tyler-fyfe

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

This episode’s a special one as Daniel sits down with one of the most influential marketers in his life, his mom.

Beverly Pamensky is also a serial entrepreneur in the travel and event industry, a small business advisor, and coach & mentor.

Daniel and Beverly talk about how she adapted her marketing tactics after a global move, the importance of building fans of your brand, and the marshmallow campaign she invented to win loyal customers and stand out in a male-dominated industry.

And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo.

Follow Beverly:

LinkedIn: linkedin.com/in/bevpamenskymurray

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Matei Psatta is behind some of the most successful billboard advertising in the US and Europe. He shares why Out Of Home marketing is great for brand storytelling.

Matei is Co-founder and CEO at Blindspot, the company building the world's first interconnected network of digital indoor & outdoor screens for advertisers.

He and Daniel get into conversation on how to drive traffic using clever billboard tactics, why in-house creatives are a trend Matei loves to see, and connecting the dots between creativity and effective marketing.

Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days.

Follow Matei:

LinkedIn: linkedin.com/in/mateipsatta

Twitter: https://twitter.com/mateipsatta

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Anthony responds to 7 quick fire questions from Daniel in this fireside chat.

Get to know the B2B content marketer better and hear what motivates and inspires him.

Follow Anthony:

LinkedIn: linkedin.com/in/akennada

Twitter: https://twitter.com/akennada

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Justin Welsh has been wildly successful in his mission to become a diversified solopreneur. And it all comes down to content.

Join Daniel and Justin at this AirMeet virtual event where Justin unpacks the playbooks he’s created for overcoming friction when creating, how to build out templates, and the secrets to his own success,

Follow Justin:

LinkedIn: linkedin.com/in/justinwelsh

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

04:54 The No-Hypothesis Hypothesis

07:35 Starting Out Advice

10:49 The Ideation Starting Point

14:48 Justin’s 10-Step Process

20:36 The Copywriting Template

23:58 Being Cognizant

29:14 Thinking In Concentric Circles

36:04 All Multifaceted

40:24 The Theme

Connor and Tyler Fyfe make the kind of video content that moves the needle on your marketing goals. How? Find out on this high signal episode.

Daniel gets into it with Connor and Tyler as they discuss why you should replace the word ‘algorithm’ with the word ‘audience’, why driving an emotional response is a powerful marketing tool, and how you should consider quality versus quantity.

And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

04:25 Replace Algorithm With Audience

09:25 Why Cutting Back Content Isn’t Always The Best Tactic

12:04 Quantity Or Quality?

14:43 Delivering On The Promise

19:20 The Beast Example

23:02 Content Creation That Demands Action

25:39 Bad Creative Is No Longer An Option

28:26 Where To Place Your Budget

30:42 The Writing Focus

How To Create Effective Short Form Video

Short-form video is a specific type of video that’s typically between 20 and 60 seconds long. It’s also known as micro-video or bite-sized video, which only begins to describe this rapidly growing format..

Short-form video has become popular partly because it’s more convenient for viewers who don’t want to sit through longer videos. But perhaps just as importantly, this format is becoming increasingly accessible thanks to new technologies like augmented reality (AR) and voice recognition software. 

The prevalence of social media has also played a role in the rise of short-form video. It’s much easier to upload and view shorter videos on platforms like Instagram and Snapchat than traditional long form videos. So whether you have a marketing plan for your business or are simply exploring new opportunities, it pays to understand the many ways that short-form videos can help you get your message out there in the most effective way possible.

What is Short Form Video?

Short form video is a video that lasts anywhere from 1 to 10 minutes. While it varies from industry to industry, short form video is most commonly used in marketing and advertising. Short form video is a great way to get your message across quickly because it doesn’t require the same level of attention that longer videos do.

 With 10-minute videos, there will be a number of people who will lose interest before the video is over. This won’t happen with a short form video. It’s also a great way to share a small piece of information...

Daniel has 7 rapid-fire questions for Brendan, one of the key names in influencer marketing.

Join them in this fireside chat and get the personal story behind the headlines.

If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you create content that converts? Ask Ari Muray, VP of Growth at Sharma Brands and creator of the Go-To-Millions newsletter, reaching more than 14.5k subscribers twice a week.

Join Daniel and Ari for this AirMeet virtual event, where Ari unpacks her playbook on content that converts.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

First impressions count and when your customer has a great onboarding experience, they’ll be back. Discover Val Geisler’s retention marketing strategies.

Val is Customer Advocacy Lead at Klaviyo. She’s also a CustomerX award nominee and speaker.

Daniel and Val get into how a background in theater was the perfect fit for a career in marketing, how customer acquisition relies on onboarding, and how to distribute data insights in a meaningful way to your marketing team.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Customer Retention: Effective Marketing Strategies

How do you boost customer retention? Develop a marketing strategy that focuses on keeping your customers happy so they don’t churn. 

Sounds simple, right? The problem is, many companies are terrible at it. Without a strong retention marketing strategy in place, drip marketing and other tactics are not enough to keep customers from leaving.

 Instead of focusing on acquiring new customers, you need to make sure you’re giving them a reason to stay. When executed correctly, customer retention marketing strategies can help you drive loyalty and reduce churn rate by focusing on your top customers first. Read on to learn more about the ins and outs of this effective strategy for keeping customers from leaving.

What Constitutes a Good Customer Retention Marketing Strategy?

A good customer  retention marketing strategy is one that solves problems for your customers and is executed consistently over time. It’s a strategic focus on reducing churn rate and strengthening customer relationships through retention. If you want to build a strong retention marketing strategy you need to answer the following questions: What can your company do to solve retention challenges for customers? 

You can’t solve a problem you don’t know exists, so you first need to put yourself in your customers’ shoes and understand what’s driving them to leave. What retention challenges do your customers face? Next, you’ll want to get specific and understand the most common challenges customers face and how often they occur. 

For example, if you’re in ecommerce, you might find that customers who spend more than $500 have a higher rate of churn. How does your company plan to address those challenges? The last step is to decide how you’ll address your customers’ challenges. You can either offer customers something (like a gift, a refund, etc.) or you can solve their problems for them. For example, let’s say you notice a significant number of customers are churning because they don’t receive their orders in time. You can address that issue by offering customers a refund or a discount for their next purchase.

How to Build a Strong Retention Marketing Strategy

Retention marketing is

Join Daniel as he and Cody get into 7 questions that reveal Cody’s motivation and passions for marketing and more.

Join them in this fireside chat.

If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!

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Morgan J Ingram is a marketer at the top of the B2B game and he’s opening up his email playbook. Grab a pen.

Join Daniel Murray and Morgan for this Airmeet virtual event, where Morgan unpacks the secrets to email success - all signal, no fluff.

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How do you create the kind of content your audience actually wants?

Anthony Kennada is solving the problem for B2B companies with AudiencePlus, building software, content, and community to help every company evolve their content and media marketing.

Daniel and Anthony get into distributing content in a meaningful way, the community-led growth trend, and why people buy from people.

Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How to Write Content For a B2B Audience

If you have an B2B business, you know how challenging it is to market to businesses instead of consumers.

That’s why B2B marketing requires a different approach than content marketing aimed at consumers. Whether you’re creating new content or updating old materials with new target audiences in mind, here are some tips on how to write content that resonates with a B2B audience.

Write Content With a B2B Perspective

First and foremost, always think about your business from a business perspective. Forget about the customers for a second and think about what your business needs to do. What do your customers want? 

What do you need to do to make sales? What’s the pain-point you’re trying to solve? At the end of the day, the customer will benefit from your product or service. But they have no investment in the success of your business beyond their own experience with your product.

Use Short Sentences And Paragraphs

Long words and sentences are intimidating to read. They make your content hard to read and difficult to process. Plus, if your reader has to keep going back and re-read a sentence, it’s easy to lose interest and stop reading altogether. 

Keep sentences short, and use short paragraphs (maybe two or three sentences max). When you have a lot of content to get out there, try to keep it to a single idea per paragraph. When you have too much to say, it’s easy to confuse your readers. Break up your content into smaller, bite-sized pieces and make it easier to digest.

Be Ultra-Specific.

You don’t have the luxury of being vague when you’re marketing to businesses. You can’t just say “our product will improve your customer experience.” Instead, you have to be ultra-specific. In the example above, you’d have to say something like, “our product will reduce your customer-cancellation rate by X percent.” Businesses don’t care about what’s possible or what you hope to achieve. 

They care about what’s certain. And you have to give them...

How do brands create a customer experience that feels like private membership? Through Smartrr software. Meet the Founder and CMO.

Smartrr helps DTC brands by creating a seamless checkout and customer portal experience for subscribers. It also empowers teams to be agile and proactive through real-time analytics and customer success tools.

Daniel gets into conversation with Founder and CEO Gabriella Tegen and Shannon O’Boyle, Marketing Director. You’ll hear how this innovative app started with a problem that needed to be solved, how subscription creates brand advocates, and trends to keep an eye on - like giftable subscriptions.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. 

Visit northbeam.io to request a demo now. 

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

02:27 Next Gen Subscription Apps

07:00 The Right Way to Treat Your Customer

11:18 Creating The Right Functionality For The Job

15:12 Subscription VS Membership

19:39 The Perfect Combination Business Model

23:59 How to Flip Your Funnel

28:24 How to Create Brand Advocates

31:29 Sound Advice

37:51 Who’s Inspiring Smartrr?

Why You Should Create a Subscriptions Service For Your DTC Business

A subscriptions service is an excellent way to keep consumers coming back and buying from you again and again. These services work well with other DTC business models like dropshipping or affiliate marketing. Here is why you should consider setting up a subscriptions service for your DTC business.

What is a Subscriptions Service?

A subscriptions service allows you to sell unlimited products on a recurring basis. While the service is convenient for customers, it also ups your chances of making more money. In fact, a subscription service is a good way for online businesses to make recurring revenue. Instead of making one-off sales, you are making recurring revenue that can boost your business over time. 

You can set up a subscription service in two ways — either with a software or an ecommerce platform. Depending on the type of business that you run, you might find that one is more suitable than the other. If you have an ecommerce store, it is relatively easy to set up a subscription-based service. All you need is the right software to set it up. However, if you only have a website without an ecommerce store, it is a bit more difficult to set up a subscriptions service.

Why Set Up a...

Casey may be young but he’s gained more marketing knowledge in the last 5 years than operators twice his age.

Daniel and Casey get into the kind of conversation where you'll want to grab a pen. Crammed full of high-signal, practical takes, Casey shares his thoughts on how to DM influencers, tripling down on video content, and why you should see your brand as a media company.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

02:03 Making The Right Associations

07:02 How to DM Influencers

09:18 Creating Instant Connections

13:25 The Most Powerful Way to Market Yourself

16:12 Time to Triple Down 

21:48 Embodying The Entrepreneur Spirit

27:06 Your Podcast As A Media Company

33:16 Just Get Started Already

35:59 Exciting Future Shout Out

How to Repurpose Short Videos 

Repurposing short videos is the time saver all marketers are looking for when it comes to getting more bang for your buck.

Quality content can be resource heavy, ensuring you get the most from every second of video you’ve created, is the very best way to get the most from the resource you've invested.

Here’s how to repurpose your short video across TikTok, Instagram and YouTube

Decide What Platform You Want To Repurpose Your Video For

The first thing you need to do is decide the platform where you want to repurpose your video. 

While it’s great to have a presence on multiple platforms, you can’t be everywhere at once. So, you need to choose the platform where you can invest the most amount of time and make the biggest impact. 

If you’re in the B2B space, then TikTok is a platform where you can reach a wide audience. If you’re in the B2C space, then Instagram and YouTube are platforms where you can reach your target audience.

Though of course, your audience segmentation research will give you the data you need. Don’t waste time going where your audience doesn’ hang out.

Tips For Creating a Short Video

Now that you know the platforms you want to repurpose your video for, let’s talk about how you actually create a short video. Like we said before, people are itching for information in shorter formats. So, the goal is to pique your customers’ interest in just a few seconds. 

So, here are a few tips to keep in mind while creating short videos.

 - Keep your videos short - Short videos make it easier for your customers to consume the content on the go. It’s easier for them to consume your content when it’s in a shorter format. Keep your videos short to keep your customers engaged. 

- Create a narrative - If you have a product or service that’s new to your customers, you can use a narrative to explain the product or service in detail. Narratives are not only helpful for beginners, but also for people who are...

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.

As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.

Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. 

Visit northbeam.io to request a demo now. 

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LinkedIn: linkedin.com/in/devinreed

Twitter: https://twitter.com/TheReederCo

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

Timestamps:

0:00 Intro

05:19 Balance Planning With Action

10:23 Mind Share Before Market Share

14:36 Planning Starts With The CEO

17:25 Funnels VS Buckets

18:41 Spheres of Influence

22:46 Not Settling

29:08 Life’s Too Short

37:58 When Media Companies Aren’t Media Companies

47:07 The Wrong Expectation

How to Create a Marketing Content Strategy

Content is king. Everyone knows it and, if you’re in marketing, you probably know that content is the second-best way to reach users on their devices. 

But how do we go from a single blog post or case study to a fully fledged content strategy? And what do we need to build along the way to get there? In this article, we give you an overview of what a content strategy is and why you need one. 

We also outline the key steps for creating your own content strategy so that your content efforts are aligned and effective. Read on to learn more.

What is a Marketing Content Strategy?

The definition of Content Strategy is the overall approach that your company takes to content. The strategy is a framework that outlines what types of content are required, when they should be created, and how they should be delivered to your target audience. 

A content strategy helps you to focus your efforts, create meaningful content, and measure your success. It’s an essential part of your marketing strategy that integrates content creation, distribution, and the measurement of results. If you’re in marketing, you need a content strategy. 

A content strategy guides you through the entire process of creating content and using it to achieve your business objectives. A high-quality strategy will create a blueprint for your content team and give them a clear path to success. It will also make it...

Once upon a time, Cody believed marketing was stupid. Now he’s obsessed with it. Find out what changed.

Cody is the CMO of Jones Road Beauty and writer of a weekly marketing newsletter. He and Daniel dive into his early experience as a coach trying to drum up business, why every marketer should know finance inside out, and why analyzing the basics gives you the most accurate answers.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. 

Visit northbeam.io to request a demo now.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Cody:

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

02:06 The Fun Part

06:15 What The Modern Marketer Needs

08:27 Start With The Basics

12:43 The Marketing Hill I Would Die On

16:02 Core Commitment To Content

18:19 Looking Up To Nik Sharma

19:14 Where to Find Cody

3 Marketing Strategies For Small Businesses

Are you a small business on a budget? If so, creating a marketing strategy probably feels like you have to choose between marketing and operations. 

But effective marketing is key to growing your business without blowing your budget. With the right marketing strategy, small businesses can grow just as fast as large corporations. 

Unfortunately, many people think of marketing as something only big companies can afford. They assume it’s too expensive and complicated for small businesses. But that’s not true! Marketing is something every business needs to thrive. When done correctly, marketing helps you attract more customers and sell more products at a profit.

What Makes Good Marketing Strategies For Small Businesses?

Small businesses can create large-scale marketing campaigns. They just need to follow a few key strategies. The first step is to identify your target market. What type of people do you want to buy your products or services? You can’t make a sale to everyone. 

Therefore, you need to narrow down your audience. This makes it easier to create an effective marketing strategy. Next, create a marketing plan. You don’t want to jump right into promoting your business. Instead, think about the message you want to get across. Decide how you want to reach your audience. How much money do you plan to spend on marketing? What...

Join Daniel as he fires 7 questions at Jay, digging into what motivates and inspires him.

Join them in this fireside chat and get to know Jay on a deeper level.

If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Brendan Gahan throws his influencer marketing playbook wide open in this high signal interview.

As Partner and Chief Social Officer at Mekanism, Brendan has worked in the creator/influencer brand partnership for space for years.

He and Daniel talk specifics about creating the right brand/creator relationship, how to move creators down through the marketing funnel, and why relationships are at the heart of Brendan’s work.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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LinkedIn: linkedin.com/in/brendangahan

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

01:42 The Pitch That Broke The Internet

06:06 How to Treat a Brand Partnership

12:00 Activating Your Your Brand

16:03 Starting With a Blank Slate

17:07 The Marketing Hill I Would Die On

19:23 Landing Page Power

23:04 Building on Rented Land

27:13 Follow The Smart People

28:45 Remember Relationships

The Power of Influencer Marketing

Influencer marketing is digital marketing that identifies specific individuals who have the potential to impact your target market and facilitates an ongoing relationship with them. 

The purpose is to encourage these influencers to advocate for your brand by promoting your products or services, either through their personal channels (social media, blog, etc.) or by working directly with you as a sponsored partner. This article will help explain the ins and outs of influencer marketing and why it could be beneficial to your company.

What is Influencer Marketing?

In its most basic form, influencer marketing is finding people who are already engaging with your brand, or who have the potential to impact your target market, and encouraging them to advocate for your brand. In that sense, it’s a type of marketing; but it also goes beyond the standard marketing practices we’re all familiar with, like event sponsorship, paid advertisements, and public relations. 

The key difference is that influencers are people who have a large following that trusts their recommendations. That means, if your company were to partner with an influencer, there’s a good chance their followers would take the recommendation seriously, which could lead to increased sales for your brand.

Why is Influencer Marketing Effective?

Before diving into the ways in which influencer marketing can be effective for your company, it’s helpful to first understand why it’s such a powerful marketing tool. The most obvious advantage is that advertisements can be very expensive, especially if you’re working with major brands that would like to work with you. 

By contrast, influencer marketing is generally free for...

Whether you’re Amazon or a startup, an inbox is a level playing field and subject lines are the key that unlocks success. Find out how to make them work for you.

In this fascinating conversation Daniel talks to the king of subject lines, Jay Schwedelson. Jay is the Founder of SubjectLine.com and CEO of Outcome Media and what he doesn’t know about email marketing, isn’t worth knowing.

You’ll hear Jay’s take on the two most important things to include in a subject line, how to drive engagement, and how many emails are too many emails.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Jay:

LinkedIn: linkedin.com/in/schwedelson

Twitter: https://twitter.com/worldata

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

02:20 Spend Time On The Line

03:43 The Two Things You Need to Know

07:36 Power of Segmentation

09:20 How Much is Too Much

14:15 The Other Trap

18:10 The Marketing Hill I’d Die On

21:13 Trend Spotting

22:58 Use Numbers

26:59 Perfection Is The Enemy Of Progress

How to Write Email Subject Lines

You want your emails to stand out from the rest. And you need to know how to write email subject lines that break through those lines of reader defense.

Breaking through the noise and getting your message read requires a great subject line. Great subject lines capture attention, are informative, and are unique to you as a sender. These attributes will make your emails more likely to be opened by busy recipients and increase their likelihood of responding.

What Makes a Great Subject Line?

A great subject line is one that creates both exclusivity and a sense of urgency.. It’s impactful because the reader feels compelled to open it and find out exactly what’s on offer.

 If you’re emailing potential customers, make it clear why they should care, by making an impact.

 Your subject line should make recipients feel something. It should get them excited, intrigued, or curious enough to open the email. You want it to be so compelling that recipients can’t help but click.

5 Tips for Writing Great Email Subject Lines

- In-Person Research - The best way to write a great subject line is to write it while you’re in the presence of your audience. This will allow you to pick up on their moods, attitudes, and feelings. What are they stressed about? What are they excited about? What do they want? Using a digital platform is fine, but try to have someone else read the subject lines out loud so that you can feel the impact of your words.

 - Dated Research Data - Don’t write subject lines based on the mood of...

Daniel has 7 rapid-fire questions for Mark, digging into what motivates and inspires him.

Join them in this fireside chat and get the personal story behind the headlines.

If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Mark

LinkedIn: linkedin.com/in/markpjung

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

This episode hits a little different, featuring Daniel’s guest appearance on the Social Pros podcast. Discover his secret sauce to LinkedIn marketing.

Daniel joined hosts Jay Baer and Adam Brown and opens up the Marketing Millennials playbook. You’ll hear why Daniel believes B2B companies need to separate their goals, why hooks matter so much, and why feedback is less important than performance.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Keep up to date with the latest news from The Marketing Millennials:.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Listen to the full podcast episode here: https://pod.link/1527434899

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Mark Jung is the brand storyteller and growth marketer who firmly believes B2B marketing doesn’t have to be boring.

He and Daniel dive into conversation about why you shouldn’t replicate the standard marketing playbook, how to find inspiration from outside your field, and the 3 things you need to stand out in B2B marketing right now.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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LinkedIn: linkedin.com/in/markpjung 

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

3 Things To Stand Out In B2B Marketing

B2B marketing is a tough field, with so many competitors vying for the same customers. To stand out, you need to find your own unique niche and do things differently from everyone else. In B2B marketing, that often means playing up your strengths and hiding your weaknesses. 

With so much competition in B2B marketing, it can be hard to figure out how you can stand out from the crowd and succeed. There are so many businesses targeting the same target audience with very similar products. And with many of these businesses also having more experience than you, it’s easy to feel like you’re at a disadvantage. To stand out as an B2B marketer, you need to be different than your competitors in three key ways:

Differentiate with your expertise

One of the best ways to differentiate yourself in B2B marketing is to be seen as an expert in your industry. It’s no secret that customers prefer to do business with brands that they trust, and that trust often comes from expertise. To be seen as an expert, you need to focus on three things: consistent branding, high-quality content, and fostering trust with your audience. 

Consistent branding is crucial to being seen as an expert. If you brand yourself as an expert but provide inconsistent information, your audience is going to notice. And when they do, they’ll likely lose trust in you. High-quality content can help you build trust with your audience and portray you as an expert. You don’t need to be a published author to create content that showcases your expertise.

 In fact, you don’t even need to be a writer at all. You can also publish your own podcasts and videos that are designed to educate your audience. You can even curate content from other experts in your industry to show that you’re keeping up with the latest developments.

Differentiate with exclusive access

Another way to stand out in B2B marketing is to provide exclusive access to your products, content, or services. You can do this in a variety of ways, including offering early access, access to discounted prices, or exclusive access to one-on-one time with your team. When you offer exclusive access to your products or services, you’re providing your audience with something they can’t get...

Daniel has 7 questions for Sheeta to dig a little deeper into what motivates, inspires and drives this Swiss Army Knife of startup marketing.

Join them and get to know Sheeta a little bit better.

If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Sheeta is the marketer you need when you’re ready to scale. Find out why Sheeta works exclusively with startups and the 2 questions she asks all entrepreneurs.

Daniel and Sheeta get into what it’s like to grow up around startups like Tesla and Apple in the Bay area, why you need to know who and where your customers are, and why it’s so much fun being a scrappy marketer.

You’ll also hear Sheeta’s takes on why marketing needs a seat at the product development table, and why marketers should get out of the toxic cycle of jumping on trends.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Sheeta:

Twitter: https://twitter.com/sheetaverma: 

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

5 Startup Marketing Strategies

The marketing department is often the most challenging for any startup. It’s a new venture after all, and you need to reach as many people as possible in order to achieve your goal of selling more products or services. The trick is to stand out from the crowd without spending too much money at the same time.

 The good news is that there are many ways to do this without breaking the bank. There are so many companies looking for ways to grow that almost every day someone comes out with a new marketing strategy that they think will take their business somewhere. However, not all of these strategies work in every situation and not all of them are cheap either. In this blog post, we’ll be discussing 5 different startup marketing strategies you can use when launching your own company.

1 Paid Advertising

Paid advertising, such as Google AdWords, can be an excellent source of leads for your business, but it can also be very expensive. One way to mitigate the cost is to use a bidding system where you set a maximum you’re willing to pay based on particular keywords. The trick is to find the right keywords that are relevant to your business and get good conversion rates.

If you’re selling cabling services, you might use keywords like “cable installation near me” and “best electrical contractor”. You can also use negative keywords like “no electrical contractor” and “no cable installation near me” if you want to avoid being displayed next to services you don’t offer.

2 Free Events and Meet-ups

Holding meet-ups and events in your local area can be a great way to reach out to your target market. If you have a large enough budget, you might be able to book a venue. If not, consider using a co-working space. You can also ask to use a space owned by a university or other large institution in your area. 

You might not be able to use the space for free, but you might be able to negotiate a discounted rate. You can also reach out to your local chamber of commerce and other organizations and ask if you can promote...

7 questions, 7 answers. Daniel comes at Corey with his quickfire round of questions that reveal some surprising answers.

And if you enjoyed this episode, check out the full episode here: https://pod.link/1527434899

If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Corey:

LinkedIn: linkedin.com/in/corey-haines

Twitter: https://twitter.com/coreyhainesco

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Corey got the marketing bug at college and hasn’t looked back. Now an SaaS founder and with his own newsletter, he opens up his playbook.

As writer of the Swipe Files, Corey has more than 10k subscribers and growing. He’s also the founder of SwipeWell, a tool dedicated to helping you save, organize, and reference marketing examples so you always have them when you need them most.

Daniel and Corey get into why SEO is a magic tool, why there’s always a danger in averages, and why becoming an independent thinker is the goal.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Corey:

LinkedIn: linkedin.com/in/corey-haines

Twitter: https://twitter.com/coreyhainesco

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

04:23 The Race to Succeed

07:56 Solving The Annual Subscription Problem

08:26 The Magic of SEO

13:44 Uncovering The Goldmine

16:57 Exposing Your Insides

22:11 Get Everyone Talking

23:20 The Marketing Hill I’d Die On Is…

30:14 The Danger of Averages

30:48 You Can Handle The Truth

The Secret to Successful SaaS Marketing

SaaS marketing is a delicate balance of art and science. Many SaaS marketers struggle to find the perfect balance. If your company falls into this camp, you’re not alone. Finding that sweet spot is tricky for most SaaS vendors because so many different variables are at play. 

Your marketing strategy needs to account for everything from your target audience to your sales funnel. What works for one SaaS company may not work for another, which is why it’s important to understand the ins and outs of an effective SaaS marketing strategy from the get-go. This blog post will walk you through everything you need to know about growing an effective SaaS marketing strategy from square one.

What’s the best way to market a Saas product?

If you’ve been in the SaaS marketing game for any length of time, you’ve probably heard a thousand different opinions on the best way to market a Saas product. And while there’s no one-size-fits-all answer, there are some general best practices to keep in mind. First, understand that there are two main SaaS marketing strategies to choose from: Top-of-funnel and mid-funnel marketing. 

Top-of-funnel marketing: Top-of-funnel marketing is the most basic form of SaaS marketing. It’s the stage where you’re focused on getting your brand name in front of as many people as possible. The goal here is to drive traffic to your website, where you can begin converting leads into customers.

Mid-funnel marketing: Mid-funnel marketing is the process of transitioning leads into paying customers. This is where you’ll...

Writing effective copy is hard, that’s where a copywriter like Dakota Robertson steps in. Join the conversation, as Dakota opens his copy playbook.

Dakota came across copywriting back in 2018 and quickly realized the potential great writing could unlock. Now he runs Growth Ghost the ghostwriting agency helping entrepreneurs and influencers increase their social media following.

Daniel and Dakota get into conversation on the overlaps between ghostwriting and copywriting, why simplicity is the marketing hill Dakota would die on, and why writing should work hard to spread great ideas,

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Dakota:

LinkedIn: linkedin.com/in/dakota-robertson-a00bba133

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How to Write Copy That Sticks

Writing good copy is hard.  How to write copy that sticks - is it even possible?

No matter how much you love writing, it’ll always be challenging to find new ways to say the same things over and over again while still making them sound fresh and exciting. 

With that in mind, it might seem like an easy gig for people who thrive on creativity. But trust us when we say that coming up with something that not only sticks but also leaves a mark on your audience isn’t as simple as it sounds. 

This article will walk you through the very basics of writing copy that sticks – from identifying your target audience to creating content they can’t ignore.

Who is Your Audience?

Writing copy that sticks relies heavily on targeting the right audience. If you’re not speaking directly to your target audience, you’re doing yourself a disservice by not owning the copy space.

To target the right people, you should ask yourself:

 - Who are your ideal customers?

 - What are their pain points? - What do they crave?

 - What do they value? 

- What do they like about your industry?

 - What do they dislike? 

You’ll want to take all of these factors into account when writing. You may also want to consider writing multiple versions of your copy depending on each audience. This not only helps you target specific groups but it also helps you stay true to your brand by making sure every audience sees your business the way you want them to see it.

Grab Their Attention With Your Headline.

Your headlines are the first impression people have of your content. That being said, you want to make sure you’re grabbing their attention right off the bat.

 While you don’t want to lie or mislead your readers, you do want to intrigue them and get them to keep reading. 

You want them to click on your headline so they can read your story. An effective way to do this is by asking a question. You want people to click on your headline just to learn more about the answer to the question you’ve...

From digital marketing for the Oscars to running his own consultancy business, Josh Spector is a marketer obsessed with great communication.

Josh has always been a writer and now creates his killer newsletter For The Interested, helping creative entrepreneurs grow their audience and business.

He and Daniel talk about the difference between content that’s just shared and content that drives change, why you should always take a value-first approach, and why good marketing is really about serving people.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Josh:

LinkedIn: linkedin.com/in/thatjoshspector

Keep up to date with the latest news from The Marketing Millennials:.

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LinkedIn: linkedin.com/in/daniel-murray-marketing 

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Timestamps:

0:00 Intro

02:26 Newsletters As Value Delivery

08:31 How to 3X Clicks On Your Ads

11:58 Action is Valuable

16:17 Getting Differentiation

20:28 Don’t Fool Yourself

25:30 Newsletters As A Trend

27:51 Write About What You Want, But Be Specific

28:58 Who I Read

How to Write a Newsletter

A newsletter is a great way to keep your customers informed about new products, company news and special offers.

It’s also a way for you to build trust among your customers by showing them that you are trustworthy and will look after their interests. If you want to create an impact with your newsletter and drive home its message, you should use effective writing techniques. 

Use the following tips to write a creative, compelling newsletter that engages your readers.

Establish Your Newsletter’s Theme and Voice

The first thing readers will notice about your newsletter is its design and layout. The visual elements of your newsletter should give a sense of what your business is about. If you are creating a newsletter for an insurance company, you might use imagery that connects with stability, reliability and security. If you are writing a newsletter for a car rental company, you might use images that suggest freedom, adventure and discovery. 

The same is true of your newsletter’s voice. Your readers should be able to “hear” your voice in the words you write. It’s easier to write a newsletter if you break it down into parts. You may find that it helps to begin by writing an outline. Once you have your main points written down, it will be easier to write the rest of the newsletter.

Use Conversational Language

One of the best ways to get your readers’ attention is to address them by name. If you know some of your subscribers’ names, use them. You can also use their first name or initials. There’s nothing more impersonal than “Dear Subscriber” or “To our valued customers.”

 Most readers want to know that you are speaking directly to them. Keep your language conversational. If you use words that are too formal or stuffy, there’s a good chance that your readers will be turned off. Strive for a natural, relaxed tone that’s easy to read.

Show, Don’t...

How does a former Kelowna Rocket go from pro hockey to pro content creation? Listen into this conversation on the first LinkedIn Live.

In this special episode JT and Daniel answer questions from across the globe, digging into why JT feels so strongly about Tik Tok as a platform for creators, why intention is more important than production values, and why Tik Tok is rolling out a Near You page.

You’ll also hear JT answer audience questions on anything from posting cadence to how Tik Tok is being used as a jobs board.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow JT:

LinkedIn: linkedin.com/in/jtbarnett

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Intro: 0:00

Hockey Pro to Content Pro: 2:30

TikTok Teacher: 4:12

Long Term Vs Trend: 5:23

The Second Question You Ask: 10:44

Brands That Inspire: 15:11

Make The Switch: 19:12

Geo-tagging: 28:55

Go Hard For Authenticity: 31:34

Organic Content For The Win: 44:14

HOW TO CREATE A TIKTOK JOBS BOARD 

Is social media job posting the silver bullet employers are looking when building relationships with potential job applicants?

Apps such as TikTok are hugely popular among young professionals, due to the ease of use and accessibility of the application. 

How can we leverage these insights to tap into the TikTok audience and use it as a job board? This article explains how you can get started with your own ‘TikTok strategy’. Let’s dive in!

WHY CREATE A TIKTOK JOBS BOARD?

TikTok remains a fast-growing social media app. Available in 40 languages and with 1 billion users across 150 countries, this massive user base is a great way to tap into a younger demographic and reach out to potential candidates.

HOW TO USE TIKTOK FOR RECRUITING

If you choose to use TikTok as a job board, the first step is to create a branded account. Make sure that your profile name is clear and descriptive. Do not use your company name but rather a branded name. 

Next, create a post that describes the type of employees you are looking for. In addition to a text-only post, include a picture to catch the eye of potential candidates. Make sure that you include the hashtags that are relevant to the position you are looking to fill. 

Keep in mind that the tone of your TikTok posts should be consistent with your other social media channels. Your posts should be lighthearted and engaging to encourage users to comment and interact with your posts. Finally, share your posts across other social media channels. This is an easy way to increase the reach of your TikTok posts and tap into a demographic that may not be actively looking for jobs.

TIP 1: CREATE A BRANDED ACCOUNT AND POST JOBS THERE

This will allow you to create an account with a business email address, which gives it more legitimacy. Once you create your account, you can start posting jobs. Make sure to post a variety of content.

TIP 2: RUN AN AD TO FIND POTENTIAL JOB APPLICANTS USING YOUR BRAND’S...

Danny is a podcaster and marketer pushing out hundreds of pieces of content each month. He’s  passionate about telling stories and making connections. Discover how he does it all.

Daniel and Danny get into how Danny’s love of psychology and business from an early age lead him to marketing and launching his podcast in 2020. You’ll hear how landing a star guest led to his conversion to video, and how he’s been repurposing content ever since.

You’ll also hear Danny’s take on why every brand should invest in figuring out short form content, and why being a successful creator is a marathon and not a sprint.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Danny:

LinkedIn: linkedin.com/in/dannymiranda

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Timestamps:

0:00: Intro

02:36: The Repurposing Playbook

06:25: Consume to Create

09:46: Know The People at The Party

13:30: Setting Yourself Up For The Journey

18:04: Ten Year Overnight Success

25:18: Cross Platform Opps For Authors

28:45: One to Watch

31:06: Consistency For Success

32:08: No Limit Mindset

PODCAST MARKETING 101

The world of podcasting is a unique one. When you compare it to other mediums, such as blogging or vlogging, it has very different dynamics. But that doesn’t mean you can’t market your own show! 

In fact, marketing your own podcast is a great way to build your personal brand and gain exposure in the process. We understand that many of you reading this have never created your own podcast before. 

That’s why we have put together this helpful guide on how to market your podcast so that you can boost its visibility and reach new listeners. Keep reading for advice on how to market your own show, what tools are available for podcasters, and some general tips on how to get started.

UNDERSTAND YOUR AUDIENCE

By knowing who your target listeners are, you can create content that caters to their needs. When your podcast resonates with a particular group of people, it will be easier to get it in front of those people.

Instead of broadening your show to appeal to everyone, focus on your core audience. 

When you market your podcast to your core group of people, it’ll be easy to reach them and let them know about your new show. Breaking down your target listeners into demographics can be helpful. Consider who might listen to your podcast and what their general interests are. Try to imagine who would like your show, and why. By understanding your audience, you can create a podcast that appeals to them.

CREATE A SHOW DESCRIPTION

When you are just starting out, you might have a few episodes recorded and ready to publish. But what do you do in the meantime while you’re creating new content? This is the perfect time to start promoting your podcast so that you can kick-start your audience. 

With your show description, you can capture the attention of potential listeners and let them know what your show is all...

Alex Alleyne believes sales marketers thrive when they’re in a growth environment. He also knows how to take sales to the next level and he’s about to open his sales playbook. 

From dropping out of a law degree to getting the selling bug, Alex has always been a natural entrepreneur. Now he’s Director of Sales for EMEA at The Sales Impact Academy and host of the Elite Level podcast.

Daniel and Alex explore how positive mental health starts when you’re doing what you love in an environment that supports you, why picking up the phone is the best sales tool, and why inbound leads require just as much rigor as outbound.

You’ll also hear Alex’s three pillars for measuring success, and why you should attack each day with pace, urgency and design.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Alex:

LinkedIn: linkedin.com/in/alexalleyne

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Timestamps:

0:00 intro

1:25 Entrepreneur From The Start

6:05 Just Pick Up The Phone

15:40 The Three Core Pillars You Need to Consider

20:08 The Cell Phone Challenge

24:36 A Marketing Hill To Die On

27:47 When Hard Work Just Feels Like Passion

30:41 That One Piece of Advice

34:06 Commit to Mastery

39:04 Who Are You Talking To?

How To Be Great At Sales Marketing

Sales can be stressful, competitive, and challenging. It’s not something that comes naturally to everyone. However, if you are a business owner or someone who is heavily involved in marketing and selling your company’s services or products, it’s something that you need to master.

 If you want to help your business grow and thrive, you need to be an excellent salesperson. Selling your products or services effectively can open up new opportunities for your business, making it easier for people to buy from you instead of some other seller, while also increasing the amount they are willing to spend on what you have to offer. 

In order to do this at your company, it helps if you understand what makes somebody an excellent salesperson and then implement those strategies in your own workflow. Here are some expert tips on how to be great at sales:

Be a Great Listener

One of the best ways to be an excellent salesperson is to be a great listener. It’s important to know how to listen to your customers and clients, hearing them out without interrupting them, and to be able to ask questions in a way that lets them know you are truly interested in their story. When you’re listening to your clients and customers, you are much more likely to understand what it is that they want or need from your products or services. 

You’re also in a better position to know how to sell your items in a way that resonates with each individual person so that they are more likely to buy. Being a good listener can also help you avoid making common sales mistakes, such as scaring off potential buyers with aggressive sales tactics or overselling...

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing, check out the latest episode.

As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.

Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.

You’ll also hear Tracey’s spicy take on why content marketing is chaos.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Tracey:

LinkedIn: linkedin.com/in/traceyrwallace

Twitter: twitter.com/TraceWall

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Timestamps:

0:00: Intro

4:41: Battling The Headwinds Through Repurposing

10:20: Long Form Strategy Process

13:48: The Difference Between Reading And Scanning

16:25: The Challenge of Google Drive

18:50: Going Against The Clock

22:44: Content Marketing is Chaos

25:09: All Of Us Are Nicer To People We Trust

30:21: The Internet Might Just Lie

36:46: Experimenting With Content AI

HOW TO WRITE A BLOG POST – LONG FORM

Long form content has become essential to the success of any blog or online publication.

Users now demand longer reads that delve deeper into subjects that interest them and can be read from start to finish without wanting to gouge their eyes out. 

However, creating long-form content isn’t always easy. There are different rules and techniques to consider if you want your blog posts to get read.

The following guide will teach you everything you need to know about creating long form content for your own blog or website.

DEFINING WHAT LONG FORM MEANS TO YOUR BRAND

Before you start writing, you need to make sure you know exactly what long form means to your brand. Although there are no strict rules or guidelines when it comes to long form content, there are certain criteria that you need to meet in order for your posts to be classed as long form. 

These include: 

– A minimum number of words – 10,000 words is a good benchmark when writing a long form article

. – An in-depth analysis of a subject – Rather than just listing the pros and cons of a particular product, you need to fully explore the subject and include concrete examples of why it is important.

 – Excluding fluff and filler words – When writing long form content, you need to cut out as many unnecessary words as possible so that your readers don’t lose interest. Your articles need to be concise and to the point, but without being too abrupt. Achieving this balance can be difficult, but it’s important that you don’t...

Great marketing is one thing, but if it’s not hooked up to a finance strategy your business will suffer. CEO and Co-Founder Ronak Shah, opens his marketing and finance playbook.

Daniel and Ronak, Co-Founder of Obvi, open the conversation discussing why Ronak put accounting on hold to get into the startup space, how to become numb to success and failure, and why, if marketing is a company’s engine, finance is the wheels.

You’ll also hear Ronak’s take on why building sustainably is crucial, and why Facebook is still his go-to platform for customer acquisition.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Ronak:

LinkedIn: linkedin.com/in/ronak06/

Twitter: twitter.com/michelinshah

Timestamps:

0:00: Intro

05:02: What’s the Finance/Marketing Conversation?

07:32: How Attribution is Never a Perfect Science

10:10: Becoming Numb to the Ups and Downs

12:45: Sustainable Business Over Top Line Profit

15:55: Marketing Dynamism

17:17: Facebook – the Hill Ronak Would Die On

23:58: Experience as Nostalgia

26:25: And Relaaaax

27:34: The One Thing Ronak Would Tell You

THE BASICS OF FINANCING A BUSINESS

How do you finance a business? You’ve come up with a brilliant idea for a business. You’ve researched the market and you know there’s an opportunity there. You might even have some initial capital to get things started.

So what now? There’s the small matter of funding your business before you can get going. How are you going to source the money needed to launch your new venture? That might sound like an intimidating prospect, but it doesn’t need to be.

CONVERTING ASSETS

Funding the start-up of a business is the process of converting one’s assets into cash. A company that finances its operations by the sale of securities is said to be “financed by the issuance of stocks and bonds.” The process by which a company raises money for its operations is known as “financing.” In short, financing a business is the process of sourcing the money needed to launch your new venture.

HOW TO FINANCE YOUR COMPANY

There are two ways to finance a business, equity and debt. There are also a wide variety of sources available to you.

• Equity financing – Using a combination of your own money, funds borrowed from family and friends, grants and investors. If you choose to raise capital by offering equity, you’re selling shares in your company.
• Debt financing – Taking out a loan from a bank or other financial institution. Debt is when you borrow money and agree to pay it back with interest. Getting a loan can seem like a daunting process, but many business owners recommend it because it’s quick and easy to set up.

EQUITY FINANCING

Equity financing is when you use a percentage of your own money, funds borrowed from friends, family and/or investors to fund a percentage of the business. You can also raise capital by offering shares in your company.

It’s important to note that equity financing is a form of funding that should only be used as a last resort. It’s important to weigh the pros and cons of this method. Pros: It’s cost effective, quick and easy to set up. You’re using your own money so there’s no risk of default. Cons: If your company is successful, you might not be able to cash out. You might also have to give up a large chunk of your company to investors.

DEBT...

Jay Clouse is unlocking the secrets for creators. He shares the tools, strategies and mindset needed to excel. Find out what Jay knows.

Daniel and Jay dive straight in, discussing how Jay discovered entrepreneurship, why people learn from people, and why great content is the best product.

You’ll also hear Jay’s takes on getting specific with messaging, and why creators need to get serious about what they do.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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Timestamps:

00:00 Intro

01:34 Not The Having-a-Boss Type

04:14 People Follow People

05:13 Content IS Your Product

11:03 Why You Need To Dig Into The Specifics

13:35 What’s Your Mission?

16:43 Manager VS Creator

22:04 Back Yourself, Do What Helps

22:25 The Best Marketing Book You’ll Own

23:58 Make It Feel Native

7 SECRETS TO MAKE YOUR MARKETING MESSAGES MORE EFFECTIVE

In today’s digital world competition for getting marketing messages seen is high. Everyone’s vying to capture more customers and gain more visibility.

The way businesses market their products has changed drastically in the last few years. Today’s consumers expect marketing messages to be clear, concise, and effective in order for them to stand out among all the other noise on social media sites and beyond.

Whether you are trying to gain new business or simply looking to update your old marketing materials with something fresh and new, these seven secrets will help you optimize your marketing messages so they are more effective than ever before. Here are seven great tips:

MARKETING MESSAGES: BE AUTHENTIC AND TRANSPARENT

One of the best ways to stand out from the crowd is to be authentic and transparent with your marketing messages. 

Consumers like to know that your marketing messages are coming from a place of authenticity, and not from the system.

When you are transparent with your customers and let them know that you are truly working to solve their problems and provide them with a product or service they will love, they will be far more likely to buy from you. 

When you let customers behind-the-scenes and share a bit more about your business, they will feel connected to your brand in a way that they may not have felt before. This is one of the best ways to turn a one-time customer into a lifetime customer.

USE HIGH-QUALITY VISUALS

The human brain processes visuals 60,000 times faster than text, which means visuals are a great way to get your marketing message across. 

When marketing your product or service, try to create visuals that are high-quality. This does not mean you need to be a graphic designer to create these visuals. There are numerous tools that make it easy for anyone to...

How does a jewelry designer go from writing a few emails to helping her clients make multi-million dollar sales? Katie Momo is one of the most talented copywriters out there.

Daniel and Katie dive straight into how she started out as an odd-job marketer, why focussing on features is death to sales copy, and why customer research is the marketing hill she’d die on.

You’ll also hear Katie’s spicy take on why the best copy isn’t written, it’s found.

And for marketing professionals, Northbeam is the new gold standard for marketing attribution. Through Northbeam’s machine learning models, brands are able to identify which marketing campaigns will be profitable - all before spending tens of thousands of dollars to find out. 

Visit www.northbeam.io to request a demo now. 

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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00:00 Intro

03:44 Your Fancy Tech Isn’t Your Selling Point

10:04 Personality Driven Marketing

13:39 Customer Research is The Hill I’d Die On

14:18 The Best Copy Isn’t Written

23:05 How You Can Learn From The Best

28:13 Finding Katie

7 COPYWRITING TECHNIQUES FOR SALES MARKETING

Have you ever been on the other side of a sales marketing pitch? 

How do you feel when you know you’re being sold to. Context is king. If you’re actively looking for a product, weighing up the pros and cons, you might welcome content that feels a little bit of a sales pitch.

Conversely, coming on way too strong can send the death knell. When you push too hard, with little or no previous relationship to the customer – they’ll run and they won’t come back.

FOCUS ON BENEFITS, NOT FEATURES

While marketers know this in theory, there’s still way too much copy out there focussing primarily on features. 

It make sense, you want to showcase the latest tech, but take the classic example of Apple products.

Did customers really care about pixel count or face recognition? Not as much as they cared about the fact they could essentially plug the phone in and be up and running in minutes. 

Making life easier is what sells iPhones.

ASK YOURSELF: WHAT DOES YOUR PROSPECT CARE ABOUT?

If you’re selling a car, you’re not going to get very far by trying to sell it as a status symbol. But if you’re selling a car to a parent of young children, then you can talk about how easy it is to keep clean and how it has enough room for a car seat. 

Before you try to sell anything, think about what your target audience cares about. What do they need? What do they want? What problems do they want to solve?

FIND THE PAIN POINT AND HAMMER IT HOME

People are more likely to buy something that solves a problem than something they just...

What’s the goal of marketing? To capture attention. Adam Ryan, CEO of Workweek, is certainly doing that. Find out how.

Adam and business partner Becca Sherman are the founders behind Workweek, the media company unlocking the power of the creator economy.

Daniel and Adam dig into his experience as former President of The Hustle, how to create a media company inside a business, and why media and content marketing are the same…but different.

You’ll also hear Adam’s take on why media budget should always be kept separate from marketing budget.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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Daniel is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

01:24 Meet Mr Ryan, Sir

03:23 How To Build Trust Through Connection

05:24 Building Without Draining

09:38 The Difficulty of Running a Media Business

14:09 One to Avoid

16:24 Great Media Is Like Great Content, But Different

21:29 Constraining Brand Identity

35:42 Don’t Forget The Why

38:30 Who Inspires Me Right Now

How To Create A Successful Content Marketing Strategy

Creating content is easy. Marketing it effectively is not. Content marketing is a tricky balancing act, requiring you to produce quality content on a regular basis, while also devising ways to promote that content so your target audience finds it. 

It’s a process filled with pitfalls, but armed with the right tools and a plan of action, you can successfully market your content and drive traffic back to your website. Read on for an in-depth look at how to create a successful content marketing strategy.

What is content marketing?

Content marketing is a way to generate leads, drive traffic to your website, and increase sales by producing useful, relevant content. Successful content marketing campaigns have three main goals: establishing thought leadership, growing your brand's reputation and authority, and driving traffic to your website.

 Before you can start to build a successful content marketing strategy, you need to understand what content marketing is and how it can help your business. When done right, content marketing can be a powerful tool for driving traffic to your website and increasing your sales.

Decide on your goals

The first step in creating a successful content marketing strategy is deciding on your goals. Are you looking to increase brand awareness, drive sales, or increase leads? What is your end goal? You need to know what you want to accomplish with your content marketing so you can tailor your strategy around that...

Some people are born to be entrepreneurs. Anna Tutckaia has founded several businesses and is laser focused on marketing. Find out what she knows.

From an organic grocery chain to a marketing agency, Anna’s founder knowledge and experience stands her apart in the world of digital marketing.

Daniel and Anna dive into how she got into the marketing space, why influencer marketing is her number one channel, and why you should always return to the basics.

You’ll also hear why it’s so important to personalize content and why Anna thinks direct response ads are no longer the vending machine they once were. 

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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Daniel is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

What does it take to make a successful ecommerce brand? On this 100th episode we find out with Ari Murray, who’s worked on some of the biggest brands on the planet.

Ari is currently Director of Growth at Sharma Brands, but also ran ecommerce for Poosh by Kourtney Kardashian, Aboutface Beauty by Halsey, Pressed Juicery, and Snacknation.

Daniel and Ari are a husband and wife team at the top of the marketing game and this conversation is a special one.

Hear Ari get into the weeds of what you need to think about before hitting the launch button, why performance marketing should own the website, and how Daniel and Ari met.

You’ll also hear Ari’s hot take on the role of teams in launching an ecommerce brand.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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How do you build a loyal customer base? By giving them the best experience you can through great content.

Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars. 

He joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities.

You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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How does an ex-Bachelor contestant leverage his TV appearance and create brand loyalty? Connor Saeli believes TikTok has the answer. Find out why.

Waterboy is the hydration brand that promises to restore your equilibrium after a heavy night. It’s not only scaling super quick it’s building a loyal community along with it.

Daniel and Co-Founder Connnor, get into the specifics of what you should consider when creating TikTok content, why you should use influencers when you can, and how he’s scaling Waterboy at such a pace, with more than 90k followers.

You’ll also hear Connor’s hot take on why UGC is so impactful for building customer affinity.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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01:48 Investment Banker To Eligible Bachelor

04:57 Lessons From Non Reality

11:36 The TikTok Phenomenon

12:18 People Buying From People

19:39 The Power Of UGC

23:09 Connor’s Pitfall To Avoid

34:12 Figuring Out The Fun

35:48 Attractive Authenticity

41:56 Where to Find Connor

How to Use TikTok for Business and Scale Fast

Right now TikTok has over 200 million monthly active users who upload over 10 million new videos every day. 

This is how you’re going to scale your marketing and your business, fast.

What to Know Before Using TikTok for Business

Before diving into the details of the various ways you can use TikTok for business, it’s important to understand some key facts about the platform. TikTok is owned by Beijing-based tech giant ByteDance and essentially functions as a “see it, like it, click it” app. 

TikTok is a UGC platform and markets itself on its simplicity. And this is a key point for marketers used to slick production values. You simply don’t need any more than a smart phone and a great idea.

Create a Great Content Strategy

TikTok is a great platform for businesses of all sizes to connect with their customers, build brand awareness, and create engaging content. The first thing you’ll want to do is create a strategy for your TikTok content. 

You might want to start by asking yourself a few questions: How would you describe your brand? What makes your product or service unique? What type of content resonates best with your customers? By answering these questions, you’ll be able to better identify the type of content you should be creating for TikTok. 

Once you’ve identified the type of content you’ll be posting, you’ll want to create a consistent schedule for publishing content. If you don’t have time to create new content on a regular basis, you could always repurpose content from other platforms. 

But bear in mind that TikTok is a great platform for experimenting with content that you might turn into longer form

How do you solve a problem like scaling cloud storage? Shane Hegde believes the answer is changing your perception of what a company looks like.

Shane is Co-founder and CEO of Air, a creative operating system for marketers, that automates the mindless tasks marketers do every day.

Daniel and Shane jump right into how he got into the marketing space, what exactly a media company is, and why you shouldn’t always jump on the latest trends.

You’ll also hear Shane’s take on why all businesses are media companies whether they like or not.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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Why has one of the best marketers out there chosen organic growth, over paid social, for her own business? Find out what KT McBratney knows.

KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success.

Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing.

And if you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo. 

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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When you’re an agency founder in your 20s pulling in the kind of revenue Cardinal is, you’re doing something right. Cardinal shares his secrets on growing and scaling an email agency.

Daniel and Cardinal dive into conversation exploring his non-traditional path into copywriting, an obsession with learning the skill inside and out, and why he’s giving his agency time and space to grow like a startup.

You’ll also hear why one bad hire can ruin business, why Cardinal sets time aside to write every morning, and why he’s not a fan of direct response marketing.

And if  you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo. 

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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From his first job giving prison tours to becoming one of the greatest marketers operating right now, tapping into Jay Baer’s brain is like having your own set of marketing playbooks.

Jay got into the internet before it really existed and has stayed ahead of the curve ever since. Join Daniel and Jay as they get into why speed is becoming a necessity in customer experience and marketing, how you should think about creating content, and the importance of talking to customers.

You’ll also hear why Jay believes marketers should spend far more time focussing on customer retention and not just customer acquisition.

If you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo. 

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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Timestamps

0:00 intro

0:16 Don't Kid Yourself

03:16 The First Internet

03:47 The Two Smart Things Jay Baer Did

09:36 Opposite of Logical

18:00 Customers In The Wild

26:27 Tequila/Insta Disection

31:37 One Thing Jay Baer Would Tell You

34:30 Who to Pay Attention To

35:16 How to Create Great Content

Internal marketing is a vastly underrated skill. But when you grasp the psychology behind selling, you unlock a world of potential.

As a teenager, Vanessa was obsessed with advertising, but a job at Ogilvy wasn’t everything she thought it would be. Find out how she found academia and her dream role.

Daniel and Vanessa get into her early days in advertising, how market research became a passion, and how it lead her back to university and writing her book: You Have More Influence Than You Think.

You’ll also hear Vanessa’s takes on how to be more influential in the workplace, why saying ‘no’ isn’t a bad thing, and why people actually like you more than you think.

And if  you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo. 

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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Becca Sherman knows how to get into inboxes. She also knows a thing or two about running a highly successful media company. Find out what else this industry expert has to offer.

Daniel and Becca jump right in, talking about how Becca wound up in the marketing space, why you should go deep when writing a newsletter, and fighting for space in a crowded inbox.

You’ll also hear Becca’s expert analysis on why a creator economy is the winning business model, why great content trumps perfect writing, and the importance of the content flywheel.

And if, like Becca, you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can launch your first audio ad campaign with human or AI voices. Decibel makes it both easy and effective to play in the audio ads space. Head to www.decibelads.com to get up and running.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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B2B marketing is broken. Why? Because brands often get their priorities all wrong. Jason, Senior Director at Deltatre, is working to fix it.

From failing to hit the bottom line, to waiting too long to start marketing, the whole process can be tough to crack. But Jason is a passionate B2B marketer and is helping brands build audience.

Daniel and Jason get into why audience building is the last competitive marketing advantage left, how to take the first step on your B2B strategy journey, and leveraging TikTok.

You’ll also hear why creativity is a competitive advantage and what Jason’s learnt after more than a decade in the industry.

And if you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can launch your first audio ad campaign with human or AI voices. Decibel makes it both EASY and EFFECTIVE to play in the audio ads space. Head to www.decibelads.com to get up and running.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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When you treat your customer like the star of the show, it doesn’t feel like marketing. Meet Chantelle, one of the best in the business.

Daniel and Chantelle, a referral and partner marketer at Uber, get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies.

And if you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can launch your first audio ad campaign with human or AI voices. Decibel makes it both EASY and EFFECTIVE to play in the audio ads space. Head to www.decibelads.com to get up and running.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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Is audio dead? Not according to Founder of Decibel, Jeromy Sonne. His ads platform is making it super easy  to grow your brand on radio. Find out how.

When you talk about advertising, social media is usually high on the action list. But if you aren’t on audio, you’re missing out on a unique opportunity on a growing medium.

Daniel sits down with Jeromy to talk about Decibel, the app he founded to help marketers schedule ad buying on radio. You’ll hear Jeromy’s take on the importance of non-click channels, how to test them, and why you should create a data moat.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, we really appreciate your support!.

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How do you scale and profitize? You create the perfect buyer persona. But not all personas are created equal. Find out why.

Daniel gets deep into conversation with Adrienne Barnes, the Founder of Best Buyer Persona. In this fascinating dive you’ll hear why most buyer personas suck, how to get it right, and why talking to customers and internal stakeholders is key to your success.

You’ll also hear how Best Buyer Persona leverages a four-pronged research approach to learn who your buyers are, how they behave, and why they behave the way they do.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, we really appreciate your support!.

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Growing a newsletter is hard, but Jack Raines has nailed it. Find out how he’s building the Young Money Newsletter and his top hacks for prolific growth.

From the latest VC trends to the best travel destinations, Jack is a writer covering a huge array of topics and verticals. But he’s also owning newsletter growth in a market flooded by newsletters.

Daniel and Jack get into conversation about his working practice, his secret sauce to growth, and why a consistent social media presence is key.

You’ll also get Jack’s take on starting a newsletter from scratch and the importance of cross promotion.

If you’re looking to reach a wider audience with your writing, this episode is gold.

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LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Want to know why content is your superpower for success? Meet Ross Simmonds, one of the best content marketers operating right now.

A lot of marketers fail to understand the power of investing in great content. But when you think of content marketing like the stock market you begin to see how consistency pays off.

Daniel and Ross get into the weeds of what makes a successful social media creator, one marketing trend operators are overlooking and how creators can help meet your content needs.

Follow Ross:

LinkedIn: linkedin.com/in/rosssimmonds

Twitter: https: twitter.com/TheCoolestCool

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Connor Gross doesn’t just talk marketing, he lives it. Meet the ultimate entrepreneur who, when he’s not scaling eCommerce brands, is building his podcast empire.

Marketing success can be summed up in one word: consistency. But playing the long game  requires patience. Connor Gross can tell you  exactly why it pays off.

Daniel and Connor get into conversation on what it was like learning from great marketers like Dave Gerhardt and Mike Volpe, what not to do when starting an eCommerce business, and why every marketer needs a side hustle.

You’ll also hear about Connor’s latest venture creating ready-to-race car artwork, why he’s investing in Self Storage, and his podcast: The Next Generation, where he talks to entrepreneurs and other highly successful people all in their 20s.

Dive in and meet the entrepreneur and marketer who turns side hustles into money spinners.

Follow Connor:

LinkedIn: linkedin.com/in/connor-gross-104360109

Twitter: twitter.com/c_gro

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Timestamps:

00:00 Intro

05:15 The Why Behind The Buy

06:46 Believe The Good Deals Are Out There

10:59 Recommendations Before Ad Spend

13:24 Thinking In Increments

14:50 Don’t Stop Showing Up

18:23 Money Isn’t The Only Metric For Success

20:43 Building Sustainability Through Great Content

24:28 Let’s Row In The Same Direction

30:53 Just Get Good At Marketing

Creating Content Consistently For Your Brand

Creating content consistently is challenging for many brands. You might have the motivation to create content, but the task can feel like a burden and something that you need to do but not something you want to do. However, creating content consistently is a critical aspect of your brand’s success. In this blog post, we’ll discuss why creating content consistently matters for your brand and how to make it more of a priority in your schedule. 

Creating consistency in your brand comes by establishing a structure for content creation and planning before you begin. This will help you create content faster and with less stress so that it doesn’t feel like another item on an endless list of things to do as a marketer.

The Importance Of Creating Content Consistently

Creating consistent content is important because it establishes your brand’s presence. It is the most basic tool you have in your marketing toolkit and something that nearly every company needs to do. Yet few actually do it, and those that do it well earn an advantage over their competitors. 

The more you can increase your brand awareness and engagement, the more likely you are to convert sales. With increased consistency in your content creation, you also gain a clearer picture of your audience. This leads to creating content that resonates with your readers and that they genuinely want to consume. Consistent content also helps consumers find your brand. The best way to get discovered online is to be where your customers are and to be where they go when they’re researching a product or service like yours. This...

Dino Favara is the founder of Mercury Media, a Digital Marketing Agency specializing in organic Instagram content strategy and email marketer. Dino is alsoon a journey to become the next big Youtube creator. 

You can find Dino here: http://bio.link/dino  And http://mercurysocialmedia.com.

Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.

For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy.

Check out: https://copyhackers.com/

Joe Martin is currently the VP of Corporate and Demand Marketing at Scorpion. He formally was the CMO at CloudApp and did marketing at Adobe.

Mike Rizzo is a career marketing operations professional passionate about using a people-first approach to building scalable and efficient solutions to the challenges faced by marketing, business operations, and client success teams.

In 2017 he also founded the growing community of MO Pros - a place where thousands of Marketing Operations Professionals connect, collaborate and help elevate the practice of Marketing Ops.

Lyle McKeany is the Community & Events Lead for Invisible College. He is also early-stage startup growth marketer, two-time co-founder, sales & marketing consultant, and advisor.

He is a writer, first and foremost. You can find his writing at https://lyle.substack.com where he sends a piece of his writing out every Saturday at 8:08 am PT.

Savannah Sanchez aka Social Savannah  is a paid social expert with a proven track record of helping DTC brands profitably acquire customers through campaign management + ad creative production.

Get her TikTok course here: https://thesocialsavannah.podia.com/tiktok-course

Anthony has 13+ years experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development and analytics.

He currently is the SVP of Brand Strategy & Marketing Partnerships at CEG. He was formally the headed up social media at Bodybuilding.com and Spartan Race. 

Kevin Tate is currently the Chief Revenue Officer at Clearbit. He was formally the CMO at Clearbit, CMO at Rigabo, VP at SurveyMonkey and has over 24 years of experience in marketing and sales.

Check out new Clearbit here: https://clearbit.com/

Mike Johnson is the Host of Bachelor Nation and the author of best selling book Making The Love You Want. You may know him from the as the contestant on season 15 of The Bachelorette aka Hannah Brown season, but he is so much more than that. 

Shaun Brandt is the co-founder of Oddit, a brand-first conversion rate optimization company that's worked with over 750 direct-to-consumer brands to help them boost conversion & strengthen brand loyalty through their website.

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. 

Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses.

 Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, published in May 2021.

Nik is the CEO of Sharma Brands, a strategic initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. Nik is one of AdWeek’s Young & Influential, Forbes 30 under 30, Business Insider's up and coming Investors to Watch, and an investor and advisor to some of the fastest-growing brands in commerce.

Subscribe to his newsletter here: https://nik.co/email

The Marketing Millennials chat with Mike Rizzo (Founder of MoPros), Michael Hartmann (Sr. Director, Marketing Ops at Informa Markets), and Naomi Liu (Director or Global Marketing Ops at EFI) about all things Marketing Ops. 

Check out Ops Cast: HERE

Adam Singer is a Digital Marketing Executive. Previously led teams at Google, Invitae, LEX, and other awesome companies.

Follow Adam on Twitter at @AdamSinger.

JT Barnett is Tiktok Advisor and Creator. He has building accounts that have amassed over 1 Million followers on TikTok (HoneyHouse) and advises some well known consumer brands on how to create content on TikTok like Poppi, Tonal, Therabody, My Girl Wellness, Magna Carta Cellars, Bulletproof Coffee, Spotify, and more.

Dave King is the Chief Marketing Officer of Asana, which is on a mission to help teams work together effortlessly. He previously did marketing at Percolate, Salesforce, and HighFive.

Asana Jobs: https://asana.com/jobs/all

Asana Free Trial: https://asana.com/create-account

Repost: Feb 11 2011

Zain Kahn a marketing exec with deep experience in product-led growth and performance marketing. He has helped scale B2C products and marketplaces to over 8 million users in multiple verticals. Previously KPMG, Nestle, United Nations.

FREE BOOK PROMO

Get a free copy of Build Cool Sh*t by Dan McGaw by texting Millennial to 4159159011.

Phil Agnew is the Senior Product Marketer at Hotjar and the podcast host of Nudge, the consumer psychology podcast.

EXCLUSIVE OFFER:

Get a free copy of Build Cool Sh*t by Dan McGaw by texting Millennial to 4159159011.

Eric Siu is the founder of ClickFlow (SEO Software) and Single Grain (Ad agency), Podcast Host of "Marketing School" and "Leveling Up" (45 Million Downloads), and Author of Leveling Up.

Get the book Leveling up here: https://www.levelingup.com/

As one of few marketers to work at both YouTube and Instagram, Jon Youshaei was featured in Inc Magazine for "cracking the code to going viral.”

During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and celebrities to grow their audiences - and their incomes. During the past three years, Jon worked at Instagram where he helped build their creator team to empower a new generation of stars to grow and monetize on the platform.

EXCLUSIVE OFFER:

Get a free copy of Build Cool Sh*t by Dan Mcgaw by texting Millennial to 4159159011.

Rory Sutherland is the Vice Chairman of one of the largest and most world renowned agencies Oglivy and Mather.

He is also the author of one of the best marketing book, Alchemy, the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life.

Get his book Alchemy: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X

Exclusive to TMM Listeners:

20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Sangram Vajre is the co-founder of Terminus, a top Account-Based Marketing software company. He ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B).

He recently just wrote a book MOVE: the 4-question go-to-market framework which is a Wall Street Journal and USA Today best seller.

Exclusive to TMM Listeners:

20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Andy has spent his career building sales and marketing engines for world-beating companies (Upwork, Box, Culture Amp).

He is now the CEO and Founder of Gated, which is on a mission to make email better for everyone.

Exclusive to TMM Listeners:

20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Jared Gardner is the VP of Digital Marketing at Sprinklr, the leading enterprise company for all customer-facing functions. He formally ran Demand Generation at ServiceTitan and Web Optimization at Qualtrics. 

Exclusive to TMM Listeners:

20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Alex Garcia is the "Growth Guy". He currently runs marketing at Gurmroad and previously worked for the newsletter, The Hustle.

He currently is building marketing examined. A newsletter all about growth marketing. 

Exclusive to TMM Listeners:

20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Dave Gerhardt is the Chief Brand Officer at Drift and founder of DGMG (davegerhardt.com) where he helps B2B SaaS companies with marketing. Previously he was the CMO at Privy (acquired by Attentive).

He also has an upcoming book coming Q4: founderbrand.com.

Exclusive to TMM Listeners:

20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Amanda is the founder of House of Wise, a luxury CBD company for women, and the Half Time CMO at Teal.  She was formally the VP of Brand & Product Marketing at The Knot World, the world's #1 wedding brand and online marketplace for couples and wedding professionals.

20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Chris Walker, the CEO and Founder of Refine Labs joins the podcast. We talk about Dark Social, Attribution, and Why/how people buy. 

20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-walker-41597028/

Refine Labs Podcast: https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP?si=h6zmLFUxQ_aiEGDNyWiuXg

We sat down with the Coolest Cool aka Ross Simmonds last year. The founder of Foundation, B2B Marketing agency.  This man is a content creation and distribution wizard.

Follow @thecoolestcool on Twitter

This episode guest is Kris Rudeegraap the CEO of Sendoso, the leading Sending Platform, which helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey.

We were joined by Nicole Parlapiano, the Vice President, Marketing for North America at Tinder on Jan 4th. 

She previously was the Head of Marketing at WeWork and Vice President at VaynerMedia.

Amanda Natividad is currently the Marketing Architect for audience research startup, SparkToro. She also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.

Previously: She led marketing for Growth Machine; led marketing for Liftopia; built Fitbit's B2B content program; led content & comms for NatureBox.

Justin Welsh is a sales leader that helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital from venture firms.

He also grew his LinkedIn following to over 70K followers and has one of the best Linkedin Playbook courses on the market.

Justin's Linkedin Course: https://www.theofficialjustin.com/personalbranding

The is a rerun episode from 2/24/2021

Jeremy Moser is the co-founder & CEO of uSERP, where he helps businesses improve organic rankings, traffic, and revenue through digital PR, SEO, and link building. His agency work with brands like Monday.com, Hotjar, Freshworks, ActiveCampaign, and more.

This episode is a rerun from November 2020 from our talk with Matthew Kobach (@mkobach), Director of Content at Fast and former Head of Social Media for the New York Stock Exchange, who talks about how to do social media right.

Sara McNamara is an award-winning marketing and sales technology solution architect whose work has been recognized by the likes of Salesforce (Pardot), Adobe (Marketo), Drift, and LeanData. 

She currently does MarTech stack (+ strategy) @ Slack.

Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of McGaw.io,a Marketing Technology and Marketing Analytics Agency. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com and CodeSchool.com.

He is also author of the book, "Build Cool Sh*t". Free copy here: https://mcgaw.io/build-cool-shit-book

Chi Thukral works as a Senior Digital Marketing Manager and Content Marketing Head at Yanko Design. She is one of the most authentic content creators and marketers on Twitter.

Follow: @chithukral on Twitter

Allen Gannett is an entrepreneur, marketer, author, and angel investor, who Founded TrackMaven, which in October 2018 merged with Skyword to form the #1 content marketing platform and wrote the book, The Creative Curve

Follow @allen on Twitter. 

Melanie Deziel is the Director of Content at Foundation Marketing and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas.

Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency. 

For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy.

Check out: https://copyhackers.com/

Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults.

He is also Chief Technical Officer of ChiroRevenue, a digital marketing company that helps chiropractors with their online marketing efforts.

Follow Dennis: @DennisYu 

Diane Richardson is the Social media and community manager at SEMrush. She over 10 years of digital marketing and SEO experience. 

Kaleigh Moore is a freelance writer. Her specialty: Blog content, research, and reporting. 

Kaleigh's clients include Shopify, AT&T, and more. She also cover retail, DTC, and sustainable fashion for publications like Vogue Business, Forbes, Glossy, Inc. Magazine, Entrepreneur, and Fast Company.

Follow: @Kaleighf

Lebo Lion is the voice of marketing in South Africa. She helps African Businesses nurture & accelerate growth with marketing & digital tools. 

She is also a Speaker, Marketing Podcast Host, Social Media Strategist, and 40 Under 40 Business Elites. 

Follow Lebo Lion: @LeboLion_SA

Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.

Ann is a speaker, author, and member of the LinkedIn Influencer program. She is the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."

Dane Baker, Founder of EcoCart, is on a mission to make the fight against climate change easy, affordable, and accessible so that everyone can do their part.

Check out EcoCart - https://ecocart.io/

Devin Reed is the Head of Content Strategy at Gong and he also owns The Reeder where I help B2B marketing and sales teams with content strategy.

Follow him on Linkedin here: https://www.linkedin.com/in/devinreed/

Amelia is the Founder of Klowt, a Personal Branding Agency and the Founder of Socially Uncommon, a B2B Social Media Agency.

Follow her on Linkedin here: https://www.linkedin.com/in/ameliasordell/

Klowt: https://www.linkedin.com/company/klowt

Socially Uncommon: https://www.linkedin.com/company/socially-uncommon/

On this episode of The Marketing Millennials, Daniel talks with Nick Bennett on the Rep Your Brand Podcast. We discuss the benefits of growing your brand on LinkedIn.

Peep Laja is the founder of CXL, Speero, and Wynter.

- At CXL we help marketers become the absolute top, the 1%.
- At Speero we help mid-to-large enterprises optimize their CX, and scale growth through managed experimentation programs.
- At Wynter, we help you analyze and improve your product messaging

Follow Peep on Twitter: @PeepLaja

Buster Scher is the Founder of Hoops Nation and Host of The Buster Show podcast. Hoops Nation has over 1 million followers on Instagram, 4.2 million followers and over 667,000+ followers on Facebook.

Follow Buster:

Linkedin: https://www.linkedin.com/in/busterscher/

Instagram: @buster

Justin Welsh is a sales leader that helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital from venture firms.

He also grew his LinkedIn following to over 70K followers and has one of the best Linkedin Playbook courses on the market.

Justin's Linkedin Course: https://www.theofficialjustin.com/personalbranding

Morgan Ingram is a 3x LinkedIn Top Sales Voice and the Director of Sales Execution of JB Sales Training.

He is also the host of the podcast and YouTube Channel called The SDR Chronicles.

Morgan's Linkedin: https://www.linkedin.com/in/morganjingram/

Morgan's Instagram: https://www.instagram.com/morganjingram

Rory Sutherland is the Vice Chairman of one of the largest and most world reowned agencies Oglivy and Mather.

He is also the author of one of the best marketing book, Alchemy, the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life.

Get his book Alchemy: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X

Dave King is the Chief Marketing Officer of Asana, which is on a mission to help teams work together effortlessly. He previously did marketing at Percolate, Salesforce, and HighFive.

Asana Jobs: https://asana.com/jobs/all

Asana Free Trial: https://asana.com/create-account

Eric Siu is the founder of ClickFlow (SEO Software) and Single Grain (Ad agency), Podcast Host of "Marketing School" and "Leveling Up" (45 Million Downloads), and Author of Leveling Up (out 2/24).

Get the book Leveling up here: https://www.levelingup.com/

Chase is a partner in Boundless Labs — a top ecommerce email marketing agency. Since launching Boundless Labs in June of 2018, he has helped our clients send hundreds of millions of emails resulting in over $50 million in email.

A few of his clients include: The Chive, IBEX, Original Grain, TUSHY and Vinyl Me Please.

Chase's Newsletter: https://chasedimond.com/chase-email-newsletter

Email Marketing Course: https://gumroad.com/l/chasedimond

Toby Howell is a Twitter expert. He runs the Morning Brew Twitter account which has amassed over 129K followers. He is also a writer for the Morning Brew Newsletter.

Follow Toby and Morning Brew here: @MorningBrew and @tobydoyhowell

Megan is the Chief Customer Officer at Refine Labs. Previously, she worked for Platterz, Managed by Q, Grubhub, and ZocDoc.

Follow Megan: https://www.linkedin.com/in/meganwhitebowen/

Ben Jabbawy is the Founder and CEO of Privy.com, the leader in eCommerce marketing for small businesses and entrepreneurs.

He is the Co-host of The Ecommerce Marketing Show. https://spoti.fi/3hPLJmi

He also Co-authored of the eCommerce marketing handbook: https://bit.ly/3iFPBWt

Junae Brown is the founder Browned 2 Perfection, a creative Marketing and Event Production Agency that specializes in helping brands and artists become the Best Version of Themselves.

She is one of the best marketers we know and inspires marketers on Twitter. She truly is the Beyoncé of Marketing. 

Follow her at: @junaebrown and @B2PAgency

Christina Garnett works with Fortune 500 brands to strengthen their digital strategy. 

She is the Senior Insights Strategist at VIZIT and FOunder of Marketing Media Maven.

Christina is also a must-follow on twitter: @ThatChristinaG

Brianne coaches individuals and brands on how to use the power of content to turn ordinary customers into passionate superfans. 

She also host a podcast called Making the Brand and #Popchat on twitter.

Twitter: @brianne2k 

August Noble is the founder of AOV Boost, and a Marketing and Advertising Consultant. He was formerly the head of paid social at SnackNation and a former coworker of The Marketing Millennials. 

Twitter - @AugustNoble

AOVBoost

AugustNoble.com

Chris Hunter founded Hunter Super Techs and Go Time Success Group. He is now the Director of Customer Relations with ServiceTitan. He is also the co-author of the book, Its Go Time, which gives insights and strategies to help your home service company succeed!

Sarah was formally the Director of Marketing for Service Champions Heating and Air Conditioning and now the Sr. Manager, Marketing Operations for the Product Team at ServiceTitan.

It's Go Time Book: https://www.gotimesuccessgroup.com/product/its-go-time/

ROI Calculator: https://www.servicetitan.com/tools/roi-calculator

Pat Timmons does Social Media @ Drift⚡️. He is the Author of Feel Something: How to Use #EmpathyMarketing to Build Trust with Your Community. Coming out August 2021. 

For updates on his book, you can text him at 617-855-0404

James Gregson is the Creative Director, Digital - LEGO Agency, Americas at Lego and formally Director, Head of Social Media Studio at Lego.

We sit down with Dan Kimball,  the Senior Vice president of Marketing at Yelp. He also did marketing at Eventbrite, Capital One, and a number of startups. 

Connect with Dan here: https://www.linkedin.com/in/danielkimball/

Marketing Jobs at Yelp: https://www.yelp.careers/us/en/search-results

We are joined by Nicole Parlapiano, the Vice President, Marketing for North America at Tinder.

She previously was the Head of Marketing at WeWork and Vice President at VaynerMedia.

Linkedin: https://www.linkedin.com/in/nicoleparlapiano/

Amanda is the founder of House of Wise, a luxury CBD company for women, and the Half Time CMO at Teal.  She was formally the VP of Brand & Product Marketing at The Knot World, the world's #1 wedding brand and online marketplace for couples and wedding professionals.

House of Wise: https://houseofwise.co/

Twitter: @amandamgoetz

Sangram Vajre is the co-founder of Terminus, a top Account-Based Marketing software company. He ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B).

He is also the author of two books on B2B Marketing - ABM and ABM is B2B and the host of the podcast, FlipMyFunnel, which is a top 50 business podcast for marketing and sales leaders with over half a million downloads.

He is also the host of the Peak Community (Private group): an exclusive marketers only group for CMO and emerging CMO to help grow 1% better each week.

Contact info:
Sangram Vajre
sangram@peak.community

Whether it’s helicoptering in speakers to Western Canada’s largest marketing conference or taking the TEDx stage to share an idea, Joel Hansen’s heart for storytelling and empowering others will always be integral to his work. 

Born and raised on the West Coast, Hansen is now a regularly sought out Marketing Advisor and regular speaker on the topics of Linkedin, Social Media and Personal Branding. 

Having had the privilege to partner with global brands in past ventures like Uber, Amazon, Slack, Buzzfeed, Hootsuite, DAVIDsTea and Airbnb has opened his eyes to the impact an organization can have when a brand’s story empowers their audience. 

On Linkedin, He’s had the opportunity to help brands such as the LA Clippers, Translink, Best Buy, Vancouver Canucks, Prezi and Adobe develop initiatives that drive brand awareness for younger generations. 

He's also been notably recognized by Daily Hive as one of Vancouver's Top 30 Tech Influencers to follow and featured by GoDaddy, BetaKit and Forbes in further stories. Joel’s enthusiasm and youthfulness combine to make his talks easily relatable and full of same-day actionable takeaways for the listeners.

We chat with Evan Singer, the Founder of Human Speek, a digital marketing agency that focuses on marketing that clicks. 

He previously worked as the Senior Brand Strategist at Uber and Product Marketing Manager at the NFL..

He specializes in brand, product, content, and tech.

Allen Gannett founded TrackMaven, which in October 2018 merged with Skyword to form the #1 content marketing platform. Previously, co-founded Acceleprise, the leading SaaS startup accelerator. 

He is the author of The Creative Curve, a book about developing the right idea at the right time. The Creative Curve is available in eight languages and has been featured on CNBC, Inc, Business Insider, and more.

Get the book "The Creative Curve": Buy Here

Vikki Ross has been writing copy for major global brands for 24 years and she specializes in branding and tone of voice, and she travels the world telling businesses how to talk.

She had some amazing copywriting gigs at The Body Shop and Virgin Media and joined Sky as Head of Copy to co-create their brand personality and tone of voice. That was 10 years ago and she has been their Lead TOV Consultant ever since. 

She is @VikkiRossWrites on Twitter where she created #copywritersunite and @copynights to connect copywriters.

We chat with field marketing expert, Nick Bennett, the Director of Field Marketing @ logz.io and former head of field marketing at Clari. 

We sit down with Garrett Mehrguth, CEO of Directive, a next-gen performance marketing agency for software companies. Garrett is hosting 3 shows right now for SaaS marketers. SaaS Marketing Makeover, Sour & SaaS, and 2 Minutes of SaaS. We talk about 6 Data- Validated Tactics To Increase Qualified Opportunities. 

We talk to Shaneé, Founder of Growth Academy, and a Linkedin Influencer. She grew her audience to over 675,000 on Linkedin. 

Join Growth Academy - https://www.growthacademy.global/

Shaneé on Linkedin - https://www.linkedin.com/in/shaneemoret/

We chat with Katelyn Bourgoin, 4X Founder and CEO of Customer Camp. She is an expert in helping marketers and product teams figure out what triggers customers to buy so they can market smarter. 

Twitter - @Katebour

Customer Camp -  https://customercamp.co/

We chat with Harry Dry, founder of Marketing Examples, the finest real-world marketing examples website out there. If you haven't subscribed to his newsletter, you should at marketingexamples.com.

PS — Harry's recently launched Copywriting Examples. The site for anyone writing new copy. Take a look.

Chris Walker, the CEO and Founder of Refine Labs joins the podcast. We talk about what it means to be buyer-centric, how buyers buy, and what marketers should really measure, and much more. 

Follow Chris on LInkedin: https://www.linkedin.com/in/chris-walker-41597028/

Refine Labs Podcast: https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP?si=h6zmLFUxQ_aiEGDNyWiuXg

Jordan Paris is the Founder of Trend Up Media, a podcasting agency. His podcast, Growth Mindset University, is a top 15 education podcast. 

Listen to how we talk with Jordan about having a growth mindset, having a college education, and podcasting. 

Websites: JordanParis.com | TrendUp.Media | YourPodcastPlaybook.com | Course.JordanParis.com

Joining TMM is Liz Willits who has sent over 10 million emails in her career.

She is an Email Marketing and Copywriting Expert, a Marketing Instructor at the University of Vermont, and owner of her own marketing agency.

Linkedin: https://www.linkedin.com/in/liz-willits/

Liz's Free Guide: https://lizwillits.com/open-rate-guide/

Matthew Kobach (@mkobach), Director of Content at Fast, talks about how to do social media right.  

We talk to personal branding expert, Amelia Sordell, founder of Klowt, a personal branding agency in the UK. about how to build a successful personal brand. 

Copywriting is a hot topic and we are lucky to have one of the best in the best as our guest. We sit down with Eddie Shleyner, Founder of VeryGoodCopy, to talk copywriting. 

The Marketing Millennials sits down with Public Relations guru, Sarah Evans, to chat about PR. 

We sit down with Robin Daniels, CMO of MatterPort, ex- WeWork, Linkedin, Salesforce and Box. 

We sat down with the Coolest Cool aka Ross Simmonds. The founder of Foundation, B2B Marketing agency.  This man is a content creation and distribution wizard. 

Our first of many happy hour talks. 

We talk about Creativity, TikTok inspiring a generation of creators, and Linkedin being the Facebook of 2012. 

We catch up with Rebecca Sadwick, Managing Partner, at Strategica Partners and former first marketing hire at GoGuardian. Rebecca helps grow tech companies from $1M to $50M ARR.

Linkedin: https://www.linkedin.com/in/rebeccasadwick/

Gen Z Marketing with Jake Bjorseth, Founder of Trndsttrs, a Gen Z Marketing Agency. 

We sit down with Bridget Poetker, Digital Marketing Manager at BigTime Software, and talk content marketing.

We talk to James Carbary of Founder of Sweet Fish Media, a podcasting agency, about Podcasting. (Duh!)

From our journey in the industry to inspirational people and a lot of fun along the way, we’re exposing the underrated side of marketing—bring your stories and get ready to join the Marketing Millennials fam!

Hey! Welcome to our Marketing Fam.