Grounded Content - content strategy, marketing, and content creation

By Marion Abrams

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Category: Marketing

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Subscribers: 4
Reviews: 0
Episodes: 56


Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field. My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting people, and communicating ideas. I'm coming out from behind the mixer and getting on the mic to talk about something I'm really passionate about, and I truly believe in. The idea is that you can market, message, tell stories, sell brands, products, people, ideas, nonprofits and events, authentically. That's what I mean by grounded content. I've worked in production in video as a shooter, a writer, a producer, a director, and editor, as a social media manager and consultant. And as a behind the scenes Podcast Producer. I've worked on network shows, documentaries, commercials for clients like Blue Cross, the US Ski Team, the Vermont lottery, National Grid, and Land Rover and seen my work on all the major networks. In 2014, I partnered with Joe De Sena. He's the founder and CEO of Spartan, which is now the world's largest endurance brand. He came to me and said let's do a podcast. Together we designed the concept, strategy, and format for the "Spartan Up podcast." We built it from an audience of zero to more than 40 million downloads and views and over 800 episodes. We've had lots of incredible guests you've heard of, and many you haven't heard of yet. Today, I'm starting my own podcast "Grounded Content", holistic, authentic, grounded, effective content. I interview leaders in the content marketing, marketing, and messaging business, and share my own experiences to help you create content that's effective, grounded, authentic, and purposeful. Whether your goal is to sell a product or to express an idea.

Episode Date
How to Get Your Ideas and Articles Published in High Profile Publications with Erica Holthausen
Jan 23, 2023
The Creativity Productivity Connection with guest Gregg Clunis
Jan 05, 2023
Content Performance Culture and Some AI Chatter
Dec 13, 2022
The Perfect Pitch: How to Get the Attention You Deserve with Cristina Marcello
Oct 25, 2022
Building Community in the Digital Age with guest Heather Parady
Oct 05, 2022
How to Land Compelling Guests for Your Show with Reena Friedman Watts
Sep 20, 2022
Big Ideas from Podcast Movement 2022
Sep 13, 2022
Should Interviews Use Video? / and excerpt from
Jul 29, 2022
The Value of Live Video with Chris Stone
Jun 30, 2022
Big Ideas from Podfest 2022
Jun 04, 2022
Viral TikToks, Reels and Tweets with guest Jon Oustaev
May 13, 2022
How to Tell Better Stories with Storymode
Apr 25, 2022
Is Your Content Any Good? Marion Abrams
Apr 18, 2022
Why You Need Collective Story with Jeff Gomez
Mar 28, 2022
Want to be a guest on more podcasts?
Mar 24, 2022
15 Ways to Get More Listeners
Mar 14, 2022
Brands and Community with Guest Jackie MacDougal
Mar 07, 2022
The YouTube Formula with Scott Simson
Feb 24, 2022
Repurposing Content - get 5x the exposure
Feb 17, 2022
Should You Start A Podcast? with Paula Jenkins and Marion Abrams
Jan 18, 2022
Communicating with Confidence! with guest Alex Perry
Dec 27, 2021
Inside Branded Content Deals with Zach Kazin from Vox
Dec 16, 2021
Why Hype? with guest Michael F. Schein
Dec 02, 2021
Has Your Source Code Been Hacked? with guest Dov Baron
Nov 16, 2021
Five steps to ridiculously consistent growth with John Jantsch
Nov 09, 2021
Creative  Breakthrough  Part 2 / Marion Abrams
Nov 01, 2021
Email list role model Michael Roderick
Oct 21, 2021
Hack Your Next Breakthrough with this Technique / Marion Abrams
Oct 13, 2021
The Truth About Sales with Donnie Boivin
Sep 17, 2021
5 Steps to Elevate your Content / Marion Abrams
Sep 03, 2021
Negotiating Influence with Christine McKay
Aug 25, 2021
How Brands and Humans Could be Using LinkedIn with Steve Watt
Aug 16, 2021
How Tru Earth Designed Their Viral Success with Ryan McKenzie
Aug 01, 2021
The Importance of Visual Language with Todd Cherches
Jul 27, 2021
5 Strategies to Overcome Creator-fade (aka writers block, podfade etc) / Marion Abrams
Jul 14, 2021
You Have a Story Problem - Here's how to fix it with Chris Brogan
Jul 06, 2021
What is Relationship Marketing? with Bill Dolan
Jun 16, 2021
Can Your Podcast Make Money with Christy Haussler
Jun 09, 2021
How You Can Use Trust to Stand Out with Yifat Cohen
Jun 03, 2021
Get More from the Creatives in Your Business / Marion Abrams
May 28, 2021
What Marketers Learn from Comedy with Charlie Epstein
May 21, 2021
What's the magic growth formula? There isn't one / Marion Abrams
May 12, 2021
How to Create a Category of ONE with Mike Koenigs
May 03, 2021
Do You Even Need a Personal Brand? with Rich Cardona
Apr 26, 2021
The Ultimate Behavior Triggers with Dr. Rebecca Heiss
Apr 12, 2021
What works? What's BS? with pro podcaster Matt B. Davis
Mar 31, 2021
How the Guy That Get's Shxt Done Does It / Steve D. Sims
Mar 22, 2021
The Formula for Shareable Content with Michael Roderick
Mar 12, 2021
There are So Many Brands of Everything! With Hilary and Amy from Brandsmiths
Feb 04, 2021
Building Relationships on LInkedin with Kate Paine
Dec 30, 2020
Nobody Wants Another Damn Story to Read with Bill Phillips
Nov 29, 2020
Your Brand is Your Compass with B Jeffrey Madoff
Oct 30, 2020
Jessica Kupferman says No One Should Dictate Your Underpants
Sep 29, 2020
When Marketing is Life or Death with Joe Polish
Sep 17, 2020
7 Ways Chris Brogan Won't Kill You if You Listen to This Episode
Sep 04, 2020
What is Grounded Content?
Sep 03, 2020