Through The Marketing Lens

By Katrina Aronson

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Category: Entrepreneurship

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Episodes: 81


A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.

Episode Date
Seasons of Change: Embracing Your Journey in Business and Life
Mar 19, 2024
Creating Consistent Content for Your Brand
Feb 19, 2024
Overcoming Imposter Syndrome: Real Talk for Female Business Owners
Feb 13, 2024
Encore Episode: The Legal Guide to Your Business with Berkley Sweetapple
Feb 28, 2023
The power of listening to yourself and prioritizing your own peace
Feb 21, 2023
Planning for your year: Success Strategy
Feb 14, 2023
How to leverage your time using AI
Feb 07, 2023
Finding your way as an entrepreneur through spirituality with Candice Rasa
Jan 31, 2023
Marketing like Apple – What’s Different?
Jan 24, 2023
2023 Marketing Trends: Going Deep - Part 2
Jan 17, 2023
2023 Marketing Trends: Going Deep - Part 1
Jan 10, 2023
How To Ease Your Social Media Overwhelm with Katie Love
Dec 27, 2022
6 Ways to Get More Comfortable on Video
Dec 20, 2022
4 Marketing Tips for Growth in 2023
Dec 13, 2022
It’s time to LET GO and Outsource to Scale!
Dec 06, 2022
How to create success with ease using subconscious reprogramming with Jenna Holloway
Nov 29, 2022
How Smells can affect your brand
Nov 22, 2022
Black Friday - Are sales a good thing?
Nov 15, 2022
How to Reframe Your Mindset Around The Recession For Growth
Nov 15, 2022
Quick Question For You
Jun 28, 2022
Scaling vs. Growing a Business
Jun 21, 2022
What is Content Marketing?
Jun 14, 2022
Attraction Marketing
Jun 07, 2022
Getting on a Stage with Bettina Carey
May 31, 2022
Things People Don't Talk About As You Grow
May 24, 2022
How to Stop Pushing In Your Business – and Connect With Your Audience
May 17, 2022
How to Become a Guest On Your Favorite Podcasts with Amela Shabich
Apr 26, 2022
The ONE Thing That Matters Most Right Now
Apr 19, 2022
The Hardest Part of Growing My Business
Apr 12, 2022
Is It Time To Raise Your Rates?
Apr 05, 2022
Human Design and Business with Luscious Hustle
Mar 29, 2022
Strategies to Boost Instagram Story Views
Mar 09, 2022
Building Community Within Your Brand
Feb 22, 2022
Get Known For One Thing
Feb 15, 2022
Hiring For Return On Investment
Feb 08, 2022
Getting More Leads That Convert
Feb 01, 2022
The Legal Guide to Your Business with Berkley Sweetapple
Jan 25, 2022
The Best Way To Distribute Your Content
Jan 18, 2022
Selling Through Instagram Stories with Jenny Melrose
Dec 28, 2021
Genius Shift In Your Marketing For More Visibility
Dec 23, 2021
Why Asking A Partner Can Help Your Business
Dec 14, 2021
How To Raise Your Prices
Dec 07, 2021
How the Enneagram and Business Growth Go Together: Interview Episode
Nov 30, 2021
Simple Ways to Make Your Emails Better
Nov 16, 2021
Just Because You Can, Doesn't Mean You Should
Nov 09, 2021
How to Write a Book As a Marketing Tool with Julie Broad
Oct 26, 2021
How Our Kids See Being An Entrepreneur
Oct 19, 2021
Anxiety as a Business Owner: Mental Health Awareness Day 2021
Oct 12, 2021
Starting Your Own Podcast and Being A Guest on Someone Else’s
Oct 05, 2021
How To Pivot Your Business Like A Pro With Alina Scarcella
Sep 28, 2021
What Is Content Marketing? Clarity For Your Growth
Sep 21, 2021
Why Having Fun Is Essential To Your Business
Sep 14, 2021
What To Charge And Knowing Your Value
May 04, 2021
Your Confidence Is Directly Tied To Business Growth : Interview
Apr 26, 2021
Taking The Time To Grow Your Business
Apr 19, 2021
The Importance Of A Great SEO Strategy
Apr 13, 2021
What Is A One-Liner and Why Is It Important For Your Business?
Apr 06, 2021
How to Create and Repurpose Content: Made Easy with Beck Power
Mar 23, 2021
Sales or Marketing: What's More Important In Business?
Mar 16, 2021
How to Collaborate For Business Growth (With Power)
Mar 09, 2021
Women's History Month Episode: How To Find Your Tribe
Mar 02, 2021
Clubhouse: Should You Use It And Tips To Use It
Feb 16, 2021
Why Do Businesses Fail and How Do We Set Up For Success?
Jan 26, 2021
Let's Simplify Marketing
Jan 19, 2021
Amazing Finds That Helped My Business Thrive
Jan 12, 2021
How To Start A Business: This is all about my new course
Jan 05, 2021
My business from the eyes of my babe: my daughter's thoughts on my entrepreneurial journey
Dec 29, 2020
My Entrepreneurial Journey: learning how to create a sustainable business (the hard way)
Dec 08, 2020
Should You Give Away Stuff For FREE In Your Business?
Dec 01, 2020
Understanding Facebook Ads For Your Business: how to use Facebook ads and should you even try?
Nov 24, 2020
Creating Helpful Boundaries and Process That Support Them In Your Business
Nov 17, 2020
How Much Do You Need To Spend To Start A Business?
Nov 10, 2020
The politics of your brand: Should you talk politics or not?
Nov 03, 2020
Interview with Entrepreneur and Actress, Julie Slack
Oct 27, 2020
Up Your Instagram Game Authentically
Oct 20, 2020
Your Ideal Client And What To Do With That Information
Oct 13, 2020
Simplifying What Marketing Really Is
Oct 06, 2020
Branding and Marketing Yourself in Real Estate: Holly Meyer Lucas
Sep 29, 2020
The Beginning of Your Branding Strategy
Sep 22, 2020
Getting Your Business Started : The Backend
Sep 15, 2020
Through The Marketing Lens: The Trailer
Sep 05, 2020