The Brandsmith
By Petchy
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Category: Entrepreneurship
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Episodes: 80
Description
Hi, I'm Petchy! [she/her]
I help ambitious business owners break free from cookie-cutter branding to build authentic, profitable businesses — without the corporate schmorporate.
Join me in exploring the intersection of authentic branding, entrepreneurial life, and the beautiful mess of being human. Expect candid stories, practical wisdom, and a fresh perspective on building a business that's true to you.
🡢 About me | My work | Fractional brand manager | Strategic identity design
| Episode | Date |
|---|---|
|
You're invited to the Brand values, not bland values! roundtable
|
Sep 20, 2023 |
|
Creating a positive + profitable community culture w/ Jennifer Battle
|
Sep 06, 2023 |
|
Celebrate being a slow-motion success story w/ Laura Robinson
|
Jun 14, 2023 |
|
My Authority Magazine interview!
|
May 31, 2023 |
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Don't be intimidated by Linkedin w/ Petra Fisher
|
May 10, 2023 |
|
Branding vs. design vs. marketing — a quick guide
|
Apr 26, 2023 |
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Niching from within w/ Rachael Cumberland-Dodd
|
Apr 12, 2023 |
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Human is the only move left w/ Rachel Allen
|
Mar 15, 2023 |
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Real is rare: let's reclaim authenticity
|
Mar 01, 2023 |
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Are you building a shallow brand?
|
Feb 08, 2023 |
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The importance of a human approach to branding in 2023 and beyond
|
Jan 25, 2023 |
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Strategy first: why foundations matter w/ Kelsey Gilbert-Kreiling
|
Dec 21, 2022 |
|
OMG! It's a rebrand!
|
Nov 23, 2022 |
|
The Brand values, not bland values experience w/ Stephanie Graham
|
Nov 09, 2022 |
|
Stand out by being yourself w/ Maddie Peschong
|
Oct 26, 2022 |
|
The building blocks of trust
|
Oct 12, 2022 |
|
Position yourself as a pioneer — even as an introvert w/ Suzi Gray
|
Sep 28, 2022 |
|
You can't rush quality
|
Sep 14, 2022 |
|
Brand it! spotlight with Lynn Dutrow
|
Aug 17, 2022 |
|
Email Mastery - relationship-building emails that power your business growth w/ Eman Ismail
|
Jun 22, 2022 |
|
BTS: Going back to custom proposals
|
Jun 08, 2022 |
|
3 ways to support your productivity – without the hustle w/ Jenna Hellberg
|
May 25, 2022 |
|
Behind the scenes: pickles & panic
|
May 11, 2022 |
|
Creating high-yield media for your business w/ Christine Baird
|
Apr 27, 2022 |
|
Behind the scenes: testing, tweaking – and figuring sh*t out
|
Mar 30, 2022 |
|
The power of putting yourself out there w/ Eleanor Mayrhofer
|
Mar 16, 2022 |
|
Stand out in your sales copy through deeper connections w/ Maya Šarić
|
Mar 02, 2022 |
|
Embrace the word NO to build a brand on your terms
|
Feb 16, 2022 |
|
Using a simple website to convert high-ticket clients w/ Samantha Mabe
|
Feb 02, 2022 |
|
2021 year in review + plans for 2022
|
Jan 19, 2022 |
|
What is it about community? w/ Eli Trier
|
Jan 05, 2022 |
|
Business as a relationship w/ Chantelle Andercastle
|
Dec 15, 2021 |
|
Introducing: v2.0 of the Brand it! framework
|
Dec 01, 2021 |
|
Rebranding – the humane way! w/ Sarah Santacroce
|
Nov 17, 2021 |
|
7 questions your home page needs to answer w/ Cassie Paton
|
Nov 03, 2021 |
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Selling without selling your soul w/ Erika Tebbens
|
Oct 20, 2021 |
|
Experiences you provide are part of your brand w/ Jana Krizanova
|
Oct 06, 2021 |
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Nurture authentic connections for a stronger brand
|
Sep 22, 2021 |
|
Building an unshiny brand w/ Jo Casey
|
Sep 08, 2021 |
|
[Summer Shorts] Three branding tips for the first six months of your business
|
Aug 25, 2021 |
|
[Summer Shorts] What to do when people come to you for services you don't offer
|
Aug 11, 2021 |
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[Summer Shorts] Five questions to ask yourself to instantly improve your brand strategy
|
Jul 28, 2021 |
|
Find a delicious signature angle to your industry w/ Mariana Peña
|
Jul 14, 2021 |
|
When the unexpected happens - is your brand strong enough to support you? w/ Hollie Elliott
|
Jun 30, 2021 |
|
How brand values can drive business growth w/ Samantha Summerfield
|
Jun 16, 2021 |
|
How to build a great brand as a consultant or coach w/ Aditi Jajal-Newey
|
Jun 02, 2021 |
|
What does it mean to be a purpose driven brand?
|
May 19, 2021 |
|
How often should you refresh your brand?
|
May 05, 2021 |
|
Why one logo simply isn't enough!
|
Apr 21, 2021 |
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How to "de-bro" your sales copy w/ Elli Runkles
|
Apr 14, 2021 |
|
Generic brand values vs. REAL brand values
|
Apr 07, 2021 |
|
6 month podcast anniversary = a last-minute Q&A
|
Mar 31, 2021 |
|
Doing less, but better w/ Tracy Stanger
|
Mar 24, 2021 |
|
How to find the perfect name for your brand
|
Mar 17, 2021 |
|
A rant about unethical sales practices
|
Mar 10, 2021 |
|
How to build an outstanding brand without being sketchy or sleazy w/ Maggie Patterson
|
Mar 03, 2021 |
|
Branding without showing your face w/ Venese Lau
|
Feb 24, 2021 |
|
4 signs your branding isnt quite right – and how to fix it
|
Feb 17, 2021 |
|
Add some hygge to your brand! w/ Malene Fuglsig
|
Feb 10, 2021 |
|
You're not perfect - and your brand doesn't have to be either w/ Audrey Holst
|
Feb 03, 2021 |
|
Brand Audits – how does your brand score?
|
Jan 27, 2021 |
|
Result driven marketing with Hallgeir Gustavsen
|
Jan 20, 2021 |
|
Social media series: Linkedin with Petra Fisher
|
Jan 13, 2021 |
|
Brand voice strategy with Helen Tremethick
|
Jan 06, 2021 |
|
Reflections on a sh*tty year and visions for the next one
|
Dec 23, 2020 |
|
Social media series: Pinterest with Malene Fuglsig
|
Dec 16, 2020 |
|
How Stories can Help you Grow your Brand w/ Rosie Di Lecce
|
Dec 09, 2020 |
|
Social Media Series: Instagram with Preeti Pooja
|
Dec 02, 2020 |
|
How a distinct identity is the key to a stronger brand
|
Nov 25, 2020 |
|
Social Media Series: YouTube with Gulce Onganer
|
Nov 18, 2020 |
|
Crafting a verbal brand identity – with Beth Farris
|
Nov 11, 2020 |
|
Stop blocking your own success! with Barbara Nixon
|
Nov 04, 2020 |
|
Should you mix politics and branding?
|
Oct 28, 2020 |
|
Choosing colours for your brand
|
Oct 21, 2020 |
|
Choosing fonts for your brand
|
Oct 14, 2020 |
|
Owning your sh*t – with Heather Thorkelson
|
Oct 07, 2020 |
|
An introduction to branding – and no, it’s not just your logo
|
Oct 01, 2020 |
|
A real life rebranding story
|
Oct 01, 2020 |
|
Brand identity guidelines – what are they and why do you need them?
|
Oct 01, 2020 |
|
Introducing: The Brand it! with Petchy Podcast
|
Sep 11, 2020 |