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Welcome to Brand it! with Petchy, where you’re about to discover that brand strategy isn’t just for 7-figure celebrity entrepreneurs or massive multi-national brands. In a mix of solo episodes and interviews with carefully curated guests, I talk all things branding & strategic design, with a sprinkling of entrepreneurship, politics — and life.
PS: I’m firmly on team #keepingitreal, and I don’t shy away from sharing the reality of running a business. Also; I'm partial to spicy language.
Episode | Date |
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You're invited to the Brand values, not bland values! roundtable
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Sep 20, 2023 |
Creating a positive + profitable community culture w/ Jennifer Battle
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Sep 06, 2023 |
Celebrate being a slow-motion success story w/ Laura Robinson
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Jun 14, 2023 |
My Authority Magazine interview!
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May 31, 2023 |
Don't be intimidated by Linkedin w/ Petra Fisher
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May 10, 2023 |
Branding vs. design vs. marketing — a quick guide
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Apr 26, 2023 |
Niching from within w/ Rachael Cumberland-Dodd
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Apr 12, 2023 |
Human is the only move left w/ Rachel Allen
|
Mar 15, 2023 |
Real is rare: let's reclaim authenticity
|
Mar 01, 2023 |
Are you building a shallow brand?
|
Feb 08, 2023 |
The importance of a human approach to branding in 2023 and beyond
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Jan 25, 2023 |
Strategy first: why foundations matter w/ Kelsey Gilbert-Kreiling
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Dec 21, 2022 |
OMG! It's a rebrand!
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Nov 23, 2022 |
The Brand values, not bland values experience w/ Stephanie Graham
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Nov 09, 2022 |
Stand out by being yourself w/ Maddie Peschong
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Oct 26, 2022 |
The building blocks of trust
|
Oct 12, 2022 |
Position yourself as a pioneer — even as an introvert w/ Suzi Gray
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Sep 28, 2022 |
You can't rush quality
|
Sep 14, 2022 |
Brand it! spotlight with Lynn Dutrow
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Aug 17, 2022 |
Email Mastery - relationship-building emails that power your business growth w/ Eman Ismail
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Jun 22, 2022 |
BTS: Going back to custom proposals
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Jun 08, 2022 |
3 ways to support your productivity – without the hustle w/ Jenna Hellberg
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May 25, 2022 |
Behind the scenes: pickles & panic
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May 11, 2022 |
Creating high-yield media for your business w/ Christine Baird
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Apr 27, 2022 |
Behind the scenes: testing, tweaking – and figuring sh*t out
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Mar 30, 2022 |
The power of putting yourself out there w/ Eleanor Mayrhofer
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Mar 16, 2022 |
Stand out in your sales copy through deeper connections w/ Maya Šarić
|
Mar 02, 2022 |
Embrace the word NO to build a brand on your terms
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Feb 16, 2022 |
Using a simple website to convert high-ticket clients w/ Samantha Mabe
|
Feb 02, 2022 |
2021 year in review + plans for 2022
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Jan 19, 2022 |
What is it about community? w/ Eli Trier
|
Jan 05, 2022 |
Business as a relationship w/ Chantelle Andercastle
|
Dec 15, 2021 |
Introducing: v2.0 of the Brand it! framework
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Dec 01, 2021 |
Rebranding – the humane way! w/ Sarah Santacroce
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Nov 17, 2021 |
7 questions your home page needs to answer w/ Cassie Paton
|
Nov 03, 2021 |
Selling without selling your soul w/ Erika Tebbens
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Oct 20, 2021 |
Experiences you provide are part of your brand w/ Jana Krizanova
|
Oct 06, 2021 |
Nurture authentic connections for a stronger brand
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Sep 22, 2021 |
Building an unshiny brand w/ Jo Casey
|
Sep 08, 2021 |
[Summer Shorts] Three branding tips for the first six months of your business
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Aug 25, 2021 |
[Summer Shorts] What to do when people come to you for services you don't offer
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Aug 11, 2021 |
[Summer Shorts] Five questions to ask yourself to instantly improve your brand strategy
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Jul 28, 2021 |
Find a delicious signature angle to your industry w/ Mariana Peña
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Jul 14, 2021 |
When the unexpected happens - is your brand strong enough to support you? w/ Hollie Elliott
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Jun 30, 2021 |
How brand values can drive business growth w/ Samantha Summerfield
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Jun 16, 2021 |
How to build a great brand as a consultant or coach w/ Aditi Jajal-Newey
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Jun 02, 2021 |
What does it mean to be a purpose driven brand?
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May 19, 2021 |
How often should you refresh your brand?
|
May 05, 2021 |
Why one logo simply isn't enough!
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Apr 21, 2021 |
How to "de-bro" your sales copy w/ Elli Runkles
|
Apr 14, 2021 |
Generic brand values vs. REAL brand values
|
Apr 07, 2021 |
6 month podcast anniversary = a last-minute Q&A
|
Mar 31, 2021 |
Doing less, but better w/ Tracy Stanger
|
Mar 24, 2021 |
How to find the perfect name for your brand
|
Mar 17, 2021 |
A rant about unethical sales practices
|
Mar 10, 2021 |
How to build an outstanding brand without being sketchy or sleazy w/ Maggie Patterson
|
Mar 03, 2021 |
Branding without showing your face w/ Venese Lau
|
Feb 24, 2021 |
4 signs your branding isnt quite right – and how to fix it
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Feb 17, 2021 |
Add some hygge to your brand! w/ Malene Fuglsig
|
Feb 10, 2021 |
You're not perfect - and your brand doesn't have to be either w/ Audrey Holst
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Feb 03, 2021 |
Brand Audits – how does your brand score?
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Jan 27, 2021 |
Result driven marketing with Hallgeir Gustavsen
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Jan 20, 2021 |
Social media series: Linkedin with Petra Fisher
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Jan 13, 2021 |
Brand voice strategy with Helen Tremethick
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Jan 06, 2021 |
Reflections on a sh*tty year and visions for the next one
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Dec 23, 2020 |
Social media series: Pinterest with Malene Fuglsig
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Dec 16, 2020 |
How Stories can Help you Grow your Brand w/ Rosie Di Lecce
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Dec 09, 2020 |
Social Media Series: Instagram with Preeti Pooja
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Dec 02, 2020 |
How a distinct identity is the key to a stronger brand
|
Nov 25, 2020 |
Social Media Series: YouTube with Gulce Onganer
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Nov 18, 2020 |
Crafting a verbal brand identity – with Beth Farris
|
Nov 11, 2020 |
Stop blocking your own success! with Barbara Nixon
|
Nov 04, 2020 |
Should you mix politics and branding?
|
Oct 28, 2020 |
Choosing colours for your brand
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Oct 21, 2020 |
Choosing fonts for your brand
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Oct 14, 2020 |
Owning your sh*t – with Heather Thorkelson
|
Oct 07, 2020 |
An introduction to branding – and no, it’s not just your logo
|
Oct 01, 2020 |
A real life rebranding story
|
Oct 01, 2020 |
Brand identity guidelines – what are they and why do you need them?
|
Oct 01, 2020 |
Introducing: The Brand it! with Petchy Podcast
|
Sep 11, 2020 |