iDigress with Troy Sandidge

By Troy Sandidge

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Description

Want the blueprint to growing and scaling your business faster? The iDigress Podcast simplifies how to maximize your business' growth potential giving you the strategies, systems, and solutions necessary to increase sustainable profitability and scalable revenue. Learn the marketing frameworks, sales tactics, business insights, mindset shifts, and proven methodologies host Troy Sandidge, aka the Strategy Hacker®, uses to launch 35+ brands and generate over $175 Million in revenue for clients worldwide to achieve the business success you want in under 30 minutes! iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.

Episode Date
76. The Big Shift In SEO, Social Media, & Data Analytics Post-Pandemic With Semrush Head Of Marketing
00:25:35

Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evolving almost at the speed of light, where do SEO, social media, and data analytics fit into your marketing strategy and customer lifecycle ecosystem?

Semrush's Head of Marketing Vlad Opryshko asks me questions in another "Ask The Strategy Hacker" themed episode where we discuss SEO, TikTok, social listening, data analytics, LinkedIn, Instagram, social media schedulers, creator economy, influencer marketing, lead generation, and more!

 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch this video to learn more about The LinkedIn Authority Writing System™

Need copywriting and content marketing support for LinkedIn? Visit NoMiddle.com to learn how we can help!

See the featured article I'm in for Semrush's 13 LinkedIn Marketing Strategies That Work

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Nov 29, 2022
75. LinkedIn Growth Secrets: A Masterclass On Accelerating Your Business Using The LinkedIn Authority Writing System™
00:23:59

As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social media managers behind them – create content that breaks through within the LinkedIn platform ecosystem that also converts into tangible ROI? 

Regardless of what industry you are in, what product or service you sell, or whom you serve, all brands are now de facto media publishers. It’s not enough to simply “target specific titles, company sizes, revenue, and geo-locations” and create and schedule content to just run and think that basic Linkedin strategy alone will drive new inquiries, mentions, comments, and conversations that matter.

In this "masterclass-themed" episode, I breakdown

•  The Four Reasons Your Social Media Marketing Isn't Working For LinkedIn

•  How To Get "Buy-In" From C-Suite Executives, Sales, & Marketing Leaders To Write Content

•  Lessons I've Learned Interviewing & Writing Copy For Hundreds Of Executives For LinkedIn

•  Very Specific Growth  Hacks & Psychological Content Marketing Secrets To Excel At LinkedIn 

•   What The LinkedIn Authority Writing System™ Is, How It Works, & What You Can Learn From It

See below for additional links and resources to help you grow on LinkedIn!

 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch this video to learn more about The LinkedIn Authority Writing System™

Need copywriting and content marketing support for LinkedIn? Visit NoMiddle.com to learn how we can help!

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Nov 16, 2022
74. Go Back To The Fundamentals: Create. Distribute. Repeat. Your Content Needs To Either Make The Demand Or Meet The Demand.
00:13:39

Creating good content consistently leads to conversations that lead to connections that lead to conversions.

Your content either needs to make the demand to be valuable, or it meets the demand of the marketplace to be valuable.

Good content is only confirmed by those who consume it. Most will never see your content if you don't distribute it enough.

I've spoken on this in quite a few episodes in my podcast catalog to this point, but I take it up a notch. With the state of various social media platforms in distress and others seemingly becoming ineffective to help you reach and convert new audiences, it is time we go back to the fundamentals of content marketing. Invest more in email, newsletters, podcasting, video, long-form, short-form, LinkedIn, YouTube, and so forth because an omnichannel approach to your community is the best policy. Balance your social media content with a direct non-social form of communication as well. It's not a must-have anymore, it's a necessity. 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to JP Hightek's podcast: Content Creators University With JP Hightek

Get Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference 

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

Nov 14, 2022
73. How Content Creators Can Obtain Success, Set Healthy Boundaries, & Use Their Talents To Become Profitable With JP Hightek
00:16:29

In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about what it takes for content creators can to achieve success. We get real about the adversity, the challenges, the sacrifices, the resolve, the clarity, and the very things one must do in order to level up as a content creator, as a business, and as a person. In Part 2 of this two-part episode, we share some of our own personal stories and challenges to become established professionals today and how much work it took to build our businesses and content to become profitable. 

Enjoyed this episode? You can watch the full livestream episode with JP Higktek on YouTube here.

JP and I will also be speaking at the Content Creators University: Creators Unleased Act 2 Conference, which you can register for free here.

 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to JP Hightek's podcast: Content Creators University With JP Hightek

Get Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference 

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

Nov 08, 2022
72. How Content Creators Can Increase Their Authority, Influence, & Impact With JP Hightek
00:21:47

In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about creating content to increase your GAP — Growth Authority, and Profitability. In Part 1 of this two-part episode, I cover things from the deep work to establishing a foundation where authentic content can come from, how my content has increased my authority, the process required to help you grow in your content and in your business,  and the results of that from my book to being the host of INBOUND 2022 and more. 

We also discuss your time management, chasing your vision, embracing your gift, productivity fundamentals, creating automation and systems, and accepting change in order to evolve. A lot of content creators aren't making money, aren't breaking into their niche industry, and aren't gaining the visibility and opportunities they want because they aren't disciplined and patient in their content creation development. JP and I talk about what you can do as a content creator to change that.

Enjoyed this episode? You can watch the full livestream episode with JP Higktek on YouTube here.

JP and I will also be speaking at the Content Creators University: Creators Unleased Act 2 Conference, which you can register for free here.

 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to JP Hightek's podcast: Content Creators University With JP Hightek

Get Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference 

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

Nov 07, 2022
71. Too Big, Too Fast, Too Broad. Why You Need To Think Smaller, Move Slower, And Be More Specific With Your Audience To Get A Yes To Your Offer.
00:22:35

Your target audience is too big. You're moving too fast. Your sales messaging is too broad. What you need to do is think smaller, move slower, and be more specific with your offer in order to grow your business. The reality is, in many cases, we either have too much zeal or too much fear to change directions when clearly we've hit a massive roadblock that is not going away anytime soon. If you're serious about leveling up the abundance of your business now and in the years to come, you might need to hit ctrl, alt, delete, and end all tasks. Clear everything. Then reprioritize your priorities, marketing and sales efforts, and your overall business approach to how you position, present, and project the value of your offer. 

P.S. If you leave me a review on this podcast and share a link when the review is posted on Twitter, tagging me (@FindTroy), I will send you a free copy of my book, Strategize Up, but only to the first 10 people. One lucky person will get a free strategy session with the Strategy Hacker as well! Good luck, and happy listening! 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

Nov 04, 2022
70. Warning: This Is Why Your Business Isn't Where You Want It To Be (And How You Can Fix It) Starting With Having Clarity!
00:23:39

A confused mind will never buy. To be real, if you aren't getting the attention, the engagement, the conversations, and ultimately the sales you want, it's because of either two things: 1) you're talking to the wrong audience or 2) what you're saying doesn't make sense to anyone, and therefore no one sees your value will not and buy your product or service.

The biggest reason you're not getting where you want to go, making the money you want to make is because you aren't being clear enough about who you serve, what it is that you do, what marketing tactics you need to do, your sales techniques you need to implement, and your brand messaging. You may think you are speaking in a language your ICP can understand and see the value of your MVP. But let's keep it real, if that were the case, you'd be making the money and success you wanted by now.

This episode is not meant to hurt but to provide tough love and challenge you to look at every part of your business differently in order for you to grow to the level you want starting right now. 

P.S. If you leave me a review on this podcast and share a link when the review is posted on Twitter, tagging me (@FindTroy), I will send you a free copy of my book, Strategize Up, but only to the first 10 people. One lucky person will get a free strategy session with the Strategy Hacker as well! Good luck, and happy listening! 

 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

Oct 31, 2022
69. INBOUND 2022 Recap Part 2: Breaking Down Day 1 Through Day 3 Plus Expounding On Obama Day & Why Being The Host Of Your Own Experience Gets You Customers.
00:23:52

This episode is devoted to recapping INBOUND 2022 (Part 2), where I was the host/emcee of the event. I carry on my conversation from the previous episode covering my experience from Day 1 to Day 3, giving more insights into meeting Viola Davis, reflecting on Obama Day, and some of the challenges and pivots I made throughout as host. 

And if you wanted a complete play-by-play of my entire experience at INBOUND 2022, it is far too long for a podcast episode, but I got you covered as you can click on the link below to watch a debrief on Instagram Live that's over an hour long of me sharing every intimate detail I can think of giving reactions, answers questions, and much more.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch my Top 5 Moments of INBOUND 2022 here.

Watch my full play-by-play Instagram Live recap of INBOUND 2022 here.

Register for INBOUND 2023 and get a discount while you can here.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

Oct 17, 2022
68. INBOUND 2022 Recap Part 1: Meeting Viola Davis. Seeing President Barack Obama. How I Prepared To Be The Host. And More!
00:18:20

This episode is devoted to recapping INBOUND 2022 (Part 1), where I was the host/emcee of the event. How did I get the opportunity? How did I get prepared to take the stage? How did I juggle all of my responsibilities on and off the big stage while giving a dynamic experience for those in-person at Boston and all who watched all over the world? Not to mention meeting Viola Davis, seeing President Barack Obama,  and much more. So let's dive in and talk about it! 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch my Top 5 Moments of INBOUND 2022 here.

Register for INBOUND 2023 and get a discount while you can here.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

Oct 17, 2022
67. How To Create A Growth Engine For Startups To Survive, Thrive, & Stay Alive
00:27:56

Less than 10% of all startups will succeed. Why aren't more succeeding? Because they don't implement and excel at building a custom growth engine designed for the sustainability and scalability of their startup to achieve hyper-growth and longevity, whether that's to become one of the new breeds of legacy brands or to sell or eventually be acquired. Learn how to attract and convert your ICP from your content velocity and the concepts to increase the valuation of your MVP in this episode.

I spoke to hundreds of startup founders as a keynote speaker at Glorium Technologies' Startups: Funding & Beyond 2022, where I gave all the essential tea to building the infrastructure and instilling the concepts necessary for your startup to be among the 10% that make it all the way. This episode pulls from my live keynote as well as my book. The link to the full keynote is below.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch my keynote session at Startups: Funding & Beyond 2022

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

Oct 10, 2022
66. Pay Me What You Owe Me — How To Navigate Seasons Of Famine & Still Obtain Abundance
00:29:56

Have you ever been in a situation where you're waiting for a client to pay you? Maybe you're waiting for that signed contract to come through? Does it feel like you're always playing the waiting game? Waiting for someone to get back to you, for payment to process, for those "promised" referrals, and so forth? This is the episode for you.

People want to grow 3x, 5x, 10x, or even 100x, but most don't have the capacity, capabilities, and growth mindset to match that level of scalability. Proper preparation prevents poor performance. How confident are you in your business? Are your systems, infrastructure, and stack efficient? Stay ready so you don't have to get ready.

Unfortunately, if you've been in business long enough, these things will inevitably happen. Your job is to make sure when the unexpected happens, it doesn't completely destroy your business. Having the right mindset, structures, systems, sales framework, and marketing ideologies in place can help. This is the way.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Sep 22, 2022
65. Set Goals. Achieve Goals. Repeat.
00:26:53

Growth in anything requires consistency and productivity in your actions.

Stop saying what you can't do and start making the time necessary to do.

Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat.

The people that may judge your value or ability in many cases are only looking through a very narrow lens, and their lens was wrong. Their opinion doesn’t determine your value. You determine your value by your outputs and outcomes.

Everyone wants to be like Michael Jordan. Not everyone has the mentality to continue to work like him, even when some of the very ones he looked up to the most doubted his ability, dismissed his potential, and dismantled his desire to achieve what we all know now he could do and did in fact achieve. But to be like Mike, you have to continue the path no matter what happens.

Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat.

It’s the little wins compounded over time that help you capitalize on the big moments.

So if you want to be the MJ of your field, industry, business, etc, make sure you maintain the tenacity, determination, hunger, poise, patience, fortitude, diligence, and work ethic necessary to do so.

No one can’t write your story but you.

So stop giving outside opinions that don’t line up the power to create the narrative of how far you can go or what you can be.

You are in the process of writing your story.

Do the work. Set your goals. Achieve your goals. And watch how much growth you achieve.

 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Sep 02, 2022
64. Growing Fast & Scaling Faster Starts With Fortifying Your Brand's Growth Engine For Optimal Acceleration
00:27:09

Everybody wants to grow, and they want to grow fast. 

Everyone wants to scale, and they want to scale even faster. 

We all want to fly like lightning, strike like thunder, and give a "here comes the boom" as we assert our dominance and value in the marketplace. But here's the thing, not everyone can, and most won't simply because as they were trying to increase speed and boost momentum, they didn't check the fundamentals. They haven't fortified their brand's foundational necessities to have the capacity and capability to grow at the rate they want. 

Let's discuss how to accelerate your growth engine to maximize your profitability and the speed of your growth potential.  

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Aug 26, 2022
63. The #1 Psychological Approach And Best Practices By Amazon To Becoming A Better Leader & Maximizing The Productivity Of Your Team
00:21:23

Two words can make all the difference in being the best leader possible and maximizing your team's productivity. The two words are listening and motivation. When you practice active listening and know the motivation behind every team member, you can catapult your business to growth potential you didn't even think was possible.

Pulling from Amazon's Leadership Principles, Maslow's Hierarchy of Needs, and McClelland's Human Motivation Theory, I break down how you can triangulate the most effective path to evolving yourself into the best leader you can be while developing your team to be more productive, driven, motivated, accountable, and successful while simultaneously creating a dynamic culture that retains your employees and accelerates your business success sustainably.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Register for Agorapulse's Agency Summit To Learn How To Scale Your Agency

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Aug 19, 2022
62. We Are All In The Farming & Construction Business: Sowing Seeds & Building Bridges To Grow Opportunities & Drive Revenue
00:29:10

Two things you need to learn in order to successfully launch, grow, maintain, and scale your business: sowing and building.

There's an art, science, and philosophy to sowing seeds that we can apply to sales nurturing and enablement.

The ability to build is critical when it comes to the sustainability of your business, especially in times like these navigating a post-pandemic, pre-recession, volatile marketplace. 

Mastering both skills of thinking like a farmer and a builder will help ensure the continuation of your business now and the success of your business in the weeks, months, and years to come.

Let's break down why we need to approach sales as to sowing seeds and how building bridges is better than constructing sales funnels to drive more revenue in a more simplified, durable way in these modern times.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Register for Agorapulse's Agency Summit To Learn How To Scale Your Agency

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Aug 05, 2022
61. Guess Who: How To Prospect Opportunities To Attain & Retain Business That Will Make Your Life Happy
00:27:58

Are you good at prospecting?

Every business must do it, and every successful business is good at it.

But the approach and strategy to holistic prospecting have changed drastically.

To be the best you can be at prospecting, you must understand what makes a good prospect for you and your business.

And you must understand the difference between intent and actual action. Don't confuse or mistake the two.

Many don't do the deep work beyond establishing an audience profile, developing a pitch, and driving a marketing message.

But have you identified how you want to win business and have clients, customers, and community who allow you to have the business and ultimately the life you want from it? Let's go deeper and explore how to create the criteria for optimal prospecting to attain and retain business that will make your life happy!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast 

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Jul 25, 2022
60. How To Master Your Craft In Just 10,000 Hours
00:27:23

Many people have a ton of talent. But there aren’t that many who have the discipline, determination, and drive to manifest the potential of their talent to an extremely high level.

To be a master of something, a master of your craft, Malcolm Gladwell says you need at least 10,000 hours.

Now in the grand scheme of things, that’s only 1.142 years. Doesn’t seem like a lot, right?

But in actuality, that’s a lot of time to invest.

Let's dive in deep and break down what's necessary to become a legitimate master, a subject matter expert in whatever your talent, passion, and discipline are!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast 

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Jul 18, 2022
59. How We Think Determines Our Success: How To Master Being Agile Like Water To Think, Act, & Grow!
00:29:53

It is common knowledge that matter exists in three states—liquid, solid, and gas.  

Water can transition between these states depending on the temperature it is exposed to.

Often, as professionals, businesses, or even in our personal lives, we refuse to change our state to adapt, survive, and thrive in our environment.  

A big reason for us not growing and taking action comes down to our thinking.

Let's explore how to master our thoughts to be agile as water to transition to the necessary state of being in order to succeed.

Are we in the right state of mind in order to position ourselves and/or our business to be in the right state to grow?

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast 

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Jul 01, 2022
58. The Four Currencies You Must Have In Order To Achieve In Business And In Life
00:28:53

There are only four true currencies out there. And no, I’m not talking about crypto. 

The four currencies are:
1. Your Time
2. Your Money
3. Your Knowledge
4. Your Skill

This episode breaks down how to acquire, maintain, and utilize the four currencies to get what you want, both professionally and personally.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast 

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


 

Jun 20, 2022
57. The Secrets To Growth And The Game Changing Approach To Conquering Your Sales Pipeline
00:24:53

Did you know that growing a business is actually difficult? I'm sure you did.

But did you know a big secret in growing, sustaining, and scaling a business comes down to having clarity?

Sometimes we are too quick to take action and don't spend enough time asking the right questions and getting the right answers before making any moves. 

This episode dives into  the five growth secrets to gain more growth and learn communication tactics to improve your conversion rate within your sales pipeline.

Sales always comes down to meaningful relationships.

My new book Strategize Up expounds on the three relationships of B.A.E. you need to identify by the end of every call.

• Buyers
• Advocates
• Elevators

Too many are focused only on those who can buy and eliminate those who can’t or have no need to buy right now. Which is the wrong approach. You’ll know in the first five minutes if they are interested, qualified, and ready to be a potential buyer. If they aren’t a buyer, don’t just end the call. Every conversation is valuable and can lead to more invaluable conversations.

Apply B.A.E. to your rounds of sales calls, outbound messaging, networking, and social media efforts, and see how your whole experience will change.

You’ll go from thinking win-lose situation to embracing a win-win mentality!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Jun 14, 2022
56. State Of The Business Marketplace: Are The Odds In Your Favor For You To Scale Or For Your Business To Fail? [A Masterclass On Achieving Sustainable Growth]
00:29:03

Do you want $500K, $5M, or $50M+ in sales? Are you making the right investments, performing the right marketing and sales initiatives, and embracing the right platforms with the right messaging to position yourself to reach those numbers and beyond?

The reality is this marketplace is unlike any other we've experienced before. And the honest truth is many Entrepreneurs, Startups, SMBs, Agencies, Marketers, BDMs, SDRs, B2Bs, SaaS, Tech, etc are missing the mark entirely because they haven't positioned the odds in their favor to succeed.

70% of businesses will fail within five years or less. A big reason is businesses want to grow but don't know how to maintain their growth. 

This episode will explain how to operate, market, and sell your business to achieve sustainability first and scalability second.

(P.S. The first person to submit a review on this episode will be eligible for a free strategy session with the Strategy Hacker.)

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: Elon Musk Owns Twitter, Now What? A Convo with the CMO of Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

May 27, 2022
55. Are You Focusing On The Wrong ICP To Increase Sales? When Should You Use Inbound & Outbound Marketing In Your Business & Are You Depending Too Much On Social Media?
00:28:58

Do you want to generate more growth for your business? Of course, you do. 

But the biggest thing holding companies back from achieving their desired growth comes down to perspective. 

How do you perceive your marketing, messaging, and marketplace? 

How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand?

Have you considered you've been focused on the wrong ICP, which is hindering you from achieving the growth, sales, and benchmarks you need?

Are you doing too much inbound when you should be doing more outbound or vice versa? The reality is many are running their marketing/sales operations like driving a car that needs an oil change, new tires, new fluids, and has a bad transmission but think just keeping gas in the tank is enough to get to their destination. Sadly, it's not! Find out what you really need to do to scale!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: How To Use Analytics To Increase Your ROI

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

May 19, 2022
54. The Blame Game: Marketing vs Sales, Which Is Really Responsible For Growth?
00:29:23

Who in your organization is genuinely responsible for growth? Is it marketing? Is it sales? Do you know?  

Is your organization even running and tracking things in an optimal way for you to know what's working and what's not?

The reality is that many teams, departments, and groups can be doing their jobs but aren't making any progress because they are not doing their jobs as individuals that complement the strengths and negate weaknesses for the organization's greater good.

I keep it raw and real (and a little edgy) in this episode asking a lot of questions and hoping it compels you to truly think about your teams, the way you do marketing, your sales tactics, and the overall health of your business.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: How To Prove ROI To Agency Clients

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

May 06, 2022
53. You're Tracking The Wrong Data, Your MarTech Stack Is Probably Abysmal, & Your Business Could Use Some S.O.A.P. If You Want To Scale This Year!
00:23:36

On this episode, I will address something your business is probably doing wrong. You're either tracking the wrong data, haven't implemented or updated your martech stack, or you haven't applied S.O.A.P. to clean your business in a way to optimize it to scale to the level you want this year. Yes, I said what I said, so you should listen to this episode to get the depths of my words to assess your business and apply accordingly. 

P.S. You will also find some bonus content where I talk about the creator economy, Web3, NFTS, blockchain, and community.

Beyond The Episode Gems:

Learn more about S.O.A.P. in this featured interview I did with MarTechVibe: Have You Applied S.O.A.P.?

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Apr 25, 2022
52. iDigress Is Nominated For A Webby Award! Going Back To My Roots. 5 Critical Growth Strategies That Will Increase Any Business.
00:29:57

iDigress is nominated for a Webby award!  

In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots just dropping a ton of value with clear and concise actionable takeaways of five growth strategies you can implement starting today to increase the growth of your business.

Vote For iDigress To Win The Webby For Best Creative Marketing Podcast:

You can cast your vote for iDigress here: wbby.co/pod-creativity

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: How To Prove ROI To Agency Clients

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Apr 14, 2022
51. Want To Skyrocket Your Business? Ask Yourself: Are You In The Right Space? How To Attract Your Ideal Customer In An Oversaturated Market.
00:24:33

Many of you are making noise but not saying what your ideal audience wants to hear.

You may think you sound like a well-tuned symphony with your messaging, but in actuality, you might sound like nails to a chalkboard to the very people you are trying to do business with. In most cases, an increase in content creation, content distribution, content mediums, or content ad spend will never be the solution to content that was doomed to fail from its conception.

You need to ask two questions that I will cover in this episode to figure out how to position your business for success in a very saturated market.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Learn more and join the Social Media Pulse Community for free

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Apr 01, 2022
50. The Big 5-0! My Reflection On The iDigress Podcast & How To Create Space In Order To Reach Your Future Success!
00:29:39

We made it to Episode 50!

In celebration of making it to this milestone, I reflect back on building the iDigress Podcast, lessons learned along the way, and what to expect moving forward. I also talk about how necessary it is to create optimal space before you embark on a journey of growth and transformation in your business and for your own self-development. 

This episode is more of a motivational rant combined with examples from my own personal stories on how to chase after a vision and see it through to fruition. I hope you enjoy this episode!

P.S. Don't forget to leave a review and tag me on Twitter with your favorite episode or moments of iDigress. I will select among those who participate to give away a few copies of my book.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Listen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and David J.P. Fisher

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

Mar 30, 2022
49. How To Decode The Right Sales Tactics To Generate Consistent Content, Conversations, & Conversions
00:29:58

Sales extraordinaire Phil Gerbyshak gets to play the game of Ask The Strategy Hacker in which we discussed how to leverage content to establish your brand, position your business, elevate your authority, create more conversations, dominate your market, increase the effectiveness of content distribution to drive more sales and revenue for your business in 2022.

On this episode, I redefine the quality vs quantity debate forever. I showcase how livestreaming or direct-to-consumer content of any kind will help you scale faster while reducing friction and time to market. I also spotlight in my strategy accelerator sponsored by Agorapulse how to build a customer advocacy program and why it's important to your content marketing strategy and your bottom line featuring Adobe's Global Head of Customer Advocacy, Kevin Lau.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Watch Phil's full live stream interview with me: Sales & Marketing  Processes Debunked

Listen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and Kevin Lau

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

Mar 21, 2022
48. Four Lessons To Reach A Billion Dollars In ARR And How To Create The Catalyst For Business Sustainability & Growth Scalability!
00:28:10

Let's be honest, scaling a business is not for the faint of heart.

It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence.

In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth.

On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR. I also talk about the business, marketing, and mental approach necessary to start achieving disruptive growth in your specific marketplace as well as how to onboard clients faster using evergreen content to close more deals.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

See what the HubSpot CRM can do for your business at HubSpot.com

Kieran Flanagan's four lessons that scaled HubSpot to a billion dollars in ARR

Kieran Flanagan's newsletter: KieranFlanagan.io

Listen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and Paddy McGill

See the Top 80 Marketing Podcats by FeedSpot

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Mar 11, 2022
47. Real Money Moves Requires You To Position Your Business With A Growth Mindset Using The Right Language, Relationship Marketing, & Psychology To Get Those Money Bags!
00:29:44

Who wants to make some money? 

A sustainable, scalable, successful business simply requires consistently being able to do one thing: make money.

Now money is definitely not everything to building and maintaining a business, but without it, nothing can build from it.

This episode is a fast pace, worldwide of information, passion, and various conversations featuring me on different mediums expressing and echoing a singular message: the right mindset + the right marketing will lead you to the right abundance of money to build the business you need to create the life that you want.

P.S. Want a chance at $50,000 for your business?  I share an opportunity on how this episode, so listen up!

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

See what the HubSpot CRM can do for your business at HubSpot.com

Hear the full recording  featuring Aneka Grandison, A. Fitzgerald Hardnett, and myself on Clubhouse here

Watch the live stream featuring Jessika Phillips, Mike Gingerich, and myself on YouTube here

You can also read the full article breakdown on Why Your Marketing + Money Mindset Matters In Business here

FedEx 2022 Small Business Grant Contest:

Enter the FedEx 2022 Small Business Grant Contest here for your chance  to win up to $50,000 for your business!

The deadline to enter the FedEx 2022 Small Business Grant Contest is February 28th, so get to it!

I explain how the contest works, the criteria, and the prizes in more detail here, and the steps to submit your entry here.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Feb 22, 2022
46. How To Become A Better Ally For Black Businesses, Professionals, Creators, All Black Everything!
00:29:52

There are 3 As to becoming a better ally for black businesses, professionals, creators, leaders, all black everything.

The three things are awareness, accountability, and action.

This episode is all about education, enlightenment, and empowerment to articulate in a very candid way why learning how to be a better ally to black employees, coworkers, leaders, businesses, professionals, creators, audiences, customers, clients, listeners, viewers, etc will make a significant impact to your business.

This is the episode to share with your teams, colleagues, audiences if you're trying to find someone who can articulate the value of allyship, the moral, ethical, and business reasons why supporting black, elevating black, buying black, and employing black can change the very trajectory and profitability of your entire business.  

I ask that you listen with an open mind with the intent to understand.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

See what the HubSpot CRM can do for your business at HubSpot.com

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Feb 07, 2022
45. Business Is A Mind Game Pt 2. How To Apply Behavioral Science To Eliminate Friction Costs & Optimize Mode Of Payment To Persuade The Customer To Say Yes And Trust You.
00:25:19

This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base.  

I will show you how understanding mental accounting, friction costs, and mode of payment from a behavioral science perspective is critical in optimizing your approach in maintaining and gaining new business in this ever-changing digital world we live in now.

I will also be making a special announcement and sharing some exclusive insights on some upcoming episodes of iDigress.

Please don't forget to leave a review of this podcast if it has brought you value for you and your business!

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

See what the HubSpot CRM can do for your business at HubSpot.com

Listen to Part 1: How To Apply Behavioral Science In The Minds Of Your Customers To Increase Your Profit Margins.

Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.

Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Jan 30, 2022
44. Business Is A Mind Game Pt 1. How To Apply Behavioral Science To Head E.A.S.T. In The Minds Of Your Customers To Increase Your Profit Margins.
00:26:19

If you are trying to market and sell something, you are in the behavioral science business.

Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and services. And it needs to do those things better than its competitors to survive and grow.

If there is one thing to learn from behavioral science, it is this: what people do is often not the same as what they say they do, or intend to. If a business does not employ this understanding of how people make decisions – that they are frequently driven by subconscious or external factors they are not aware of – they will fail.

This episode will breakdown:

  • What is behavioral science and why should I care
  • How can a business incorporate behavioral science, economics, and psychology to better performance and results
  • How to use the E.A.S.T. framework to be on top of mind with customers
  • How understanding the M.I.N.D.S.P.A.C.E. framework will  help you understand the nine forces that drive human behavior
  • The three ways to incorporate behavioral economics to optimize business operations

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

More information on E.A.S.T. framework and MINDSPACE framework: thedecisionlab.com

• Listen to  Ep 40  to unlock your growth mindset to enable you to apply behavioral science better.

• Listen to Ep 34 to optimize your customer journey in your marketing and sales to maximize growth.

• Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.

• Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

Jan 21, 2022
43. Do You Know Your Number? Hold Yourself Accountable To Achieve Your Business Goals In 2022!
00:23:58

There's only one question you need to have the answer to in order to create a roadmap to make 2022 your best year yet in your business: 'What's the number?'

Understand that number also represent everything you want your business to do for you. And when you have clarity about the cost that comes with the success you want, you then can reverse engineer it into actionable tasks you must achieve daily to get it.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

Watch the video of me talking with Phil Gerbyshak on  Sales & Marketing Processes Debunk'd on YouTube

• Listen to Ep 42 on how to negotiate and position your business when it comes to sales.

•  Listen To Ep 26 to learn the two-word sales manifesto that will help you accelerate your sales strategy.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Jan 12, 2022
42. Hourly Rates vs Project Pricing: Charge For Value For Results Instead For Time. How To Position Your Price For Exponential Growth Next Year.
00:29:58

Do you charge by the hour or by the project?

Is the sales process the one you chose to implement or is it what everyone else told you that your business had to do?

Honestly, are you making the money, getting the business, generating the leads and opportunities you want?

If you hesitated or your answer is no, it might be time to sincerely change some things.

In this episode, I'm going to challenge you on your pricing infrastructure and how you view the value and worth of your business. It's one thing to give value, but do you provide value for time or value for results? There is a difference.

If you want to achieve new growth in the comings years, there comes a time where you must get out of your comfort zone when it comes to pricing, positioning, sales conversations, and being extremely confident and unwavering in your business model and deliverables.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

Hear Chris Do's  video on  Pricing Positioning & Not Charging Hourly on YouTube

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Dec 27, 2021
41. Create A R.O.W.E. To Victory! How To Approach Your Sales Journey Like Olympians To Win Gold In Business.
00:29:45

The odds of becoming an Olympian is roughly 1 in 500,000. In other words, there's a better chance of finding 50 four-leaf clovers than competing for your country at the highest level. But hey, the odds are in your favor to go for gold in business. It's time to apply the Olympic mindset approach in your sales and marketing within your business to win!

This episode will take previous  iDigress episodes regarding how to sell and incorporate lessons and methodologies we can learn from Olympians to make our sales process more efficient, increasing the odds of winning the hearts of new customers.

Learn how to create a R.O.W.E. and expand the concepts within my D.A.R.T. Marketing Methodology™  for your business and sales process to be successful.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How Agencies Can Build Amazing Advertising Campaigns For Clients" from the Agency Accelerated Podcast with host Stephanie Liu interviewing Allen Kay.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Dec 10, 2021
40. The 7 Stages To Unlimited Growth By Applying The C.L.O.V.E.R. Business Framework™ To Unlock Your Growth Mindset To The Next Level
00:29:19

Do you believe you can achieve a level of growth you've never seen?

To unlock unlimited growth, you must believe there are no limits. The limits do not exist in your mind.

But you have to elevate your growth mindset in order to reach that higher level of growth and success.

This episode will walk you through my seven stages to achieving sustainable growth and show you how to apply my  C.L.O.V.E.R. Business Framework™ to obtain it within your business process and infrastructure consistently.

"The potential within us is limitless - we usually create our own limits." — Dr. John C. Maxwell

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Achieve And Maintain A Growth Mindset For Your Agency" from the Agency Accelerated Podcast with host Stephanie Liu interviewing Jairek Robbins.

Learn the 3 Modalities To Grow Your Business: Audio Version | Video Version

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Nov 23, 2021
39. Quality vs Quantity. Content Creation vs Content Distribution. Value vs Volume. Which Combination Will Get You The Best Results For Your Business?
00:29:28

Quantity vs Quality. 

Content Creation vs Content Distribution. 

Value vs Volume. 

Which combination would you focus on for your business? Social media marketing? Will work for your audience? 

It's time to tackle one of the greatest debates in marketing, which is more important: quality or quantity?

This episode is jam-packed with gems, various points of view, and is intended to dig deep into how do we quantify quality, how much volume do you need to do to have effective quantity, and is the quality of content created defined by how many times that piece of content can be repurposed among various distribution channels.

Beyond The Episode Gems:

Book referenced: Six Second Stories by B. Rain Bennett

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Weave Great Storytelling Throughout Your Marketing" from the Agency Accelerated Podcast with host Stephanie Liu interviewing former Chief Evangelist at Apple and current Chief Evangelist at Canva, Guy Kawasaki.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

Nov 10, 2021
38. Jack Of All Trades vs Master Of One: What Really Drives Business Performance Forward?
00:23:23

I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right?

Which one would you consider yourself? Jack of many trades or master of one?

But my real question to you is, have you heard the full quote?

In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, performance, and sustainable profitability.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

Oct 27, 2021
37. How To Build Trust Currency: A Masterclass On Increasing Brand Equity To Maximize Your Business Growth Potential
00:24:23

Everyone wants to talk about Brand Identity: Who am I? What am I? What's my niche? Who is my target audience? Where's my community? You know, the usual stuff.

But what businesses don't do enough, is put the time in to understand their level of Brand Equity: How much value do you have in the bank today? How many people are buying into your brand right now? Are you getting enough value back? What is your brand perception and experience among those who engage with your brand? Are you generating enough money through your current brand positioning? And how well does every layer of your brand resonate?

Understanding and reassessing what your brand equity is while checking if it is in alignment with what you need to achieve is critical to how your business shows up and converts. If you recall my episode about the relationship status  of B.A.E. among your customers, then this is the next level masterclass around that core point.

It's all about trust. If you have the trust of your customers, clients, network, community, you can stay (and scale) in business.

In today's episode, I'm going to reference a study to talk about trust currency, brand equity, a deep dive into branding, establishing branding positioning, and how it's important to the overall success and sustainability and the scalability and the growth of your business in every facet from you as the business to the consumer, to the customer, to the deliverables and beyond.

Read my free course on Social Media Pulse on how to Earn The Trust of Your Audience.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

Oct 21, 2021
36. Learn From A Door To Door Salesman. Successful Sales, Marketing, & Growth Is A Methodology You Can Only Develop By Knocking.
00:22:00

If a client says yes and signs but reneges...

If a client says yes but ghosts you...

If a client says no...

Which situation was worse? The outcome was the same. That particular door of opportunity was not meant to open for you.

We can't control the outcome, just like we can't swim upstream of a waterfall no matter how much effort we put into it.

Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do one key thing: keep knocking.

This episode breaks down the mindset, tenacity, patience, poise, and persistence required to be successful at anything in business, from marketing to sales to branding to network and just running your business in general. I will use a simple analogy to convey a big message, so be prepared to go on a mental journey!

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Oct 14, 2021
35. Do You Have Swagger? Why Your Presentation & Positioning Will Determine Your Level Of Success.
00:23:43

Swagger is such a powerful word, and yet it's frequently misconstrued.

The way I see it, businesses, brands, and people with a certain level of swagger typically win.

And who doesn't want to be a winner?

But the question is, do you have that swagger that is infectious enough that attracts, amplifies, and activates people to become your customers, be part of your community, and serve as your extended branding, marketing, and sales teams?

Swagger is imperative to win. Swagger separates you from the competition.

Swagger makes you memorable. When you're memorable, you stay top of mind.
But the key is to make sure you "keep that same energy" at every interaction point with a customer, fan, advocate, prospect, employee, client, etc.

This episode breaks down the importance of swagger and how it is essential to the growth and development of your business, positioning, power, community, and ultimately your business or brand legacy.
 

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Oct 01, 2021
34. Optimize Your Customer Journey! Rebuild Your Marketing & Sales Infrastructure For Sustainable Business Growth.
00:26:04

When is the last time you looked at your customer journey through the eyes of your ideal customer? Is your journey optimized and systemized to give the right value at every stage? Are your marketing, branding, SEO, and selling initiatives in alignment with where you are in your business right now? Some businesses' customer journeys and initiatives are stuck on awareness mode when they need to switch to sales, acquisition, and conversions mode.

Let me share with you a 5-point customer journey blueprint that you can modify to fit your current situation. I'll then show you how to expand your marketing and sales tactics and effectiveness using your actual customers. We'll also debunk some myths many businesses are still doing that are costing them sales, repeatable buyers, and causing them to fail. 

Businesses that achieve high-level sustainability and scalable success use various strategies and techniques I cover in this episode to grow. Take a listen and adjust your business strategy accordingly.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Sep 28, 2021
33. Are You A Pain Reliever Or Pleasure Provider? How You Position Your Brand Messaging Matters!
00:20:02

Is your business more like chocolate cake, or a Tylenol? You're probably wondering what in the world am I talking about. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy, understanding which one you are, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding and how you articulate yourself and how you position yourself and what techniques and tactics are going to help you grow your business. Because now you know which emotional triggers will give you the result that you want.

If you know that your business is stopping pain, you want to push that pain as hard as you can. And then you hit them with the solution on the other end of the stick.

If you're creating joy, you want to make that joy feel so well that they will see it. Your consumers will want to be happy. It's going to take away all the pain and it's going to give them all the joy. They're getting that dopamine hit. You're speaking right to them because they're going to get joy. They're going to get happiness and that is their expectation.

So understanding if you provide the chocolate cake or you provide the Tylenol, is a big thing to understand in the roadmap, to the growth and the success and the longevity of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroybhouse @FindTroy 

Aug 23, 2021
32. You Have The Potential. How To Achieve Your Full Business Potential When Others Don't See It.
00:27:15

There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer.

Now that we've gotten that out the way, let me also make this very clear: that person is only one person who does not see the value in what you feel is valuable.

You have to keep going. This is the part where you must simply have conviction and have the understanding while possessing the patience to trust your skillset, to trust your ability, to trust yourself, to trust that what you want will manifest in time.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Aug 19, 2021
31. Aladdin Gave Us The Formula To Sell Better. Give Your Customer "A Whole New World" Experience!
00:22:14

How do you get people to buy more than once? You need to understand the needs and wants of how a sale actually works. People know exactly what they want to buy, or they discover what they want to buy.

Qualify versus disqualify. Disqualify in order to maximize your efforts to those who do qualify. Take joy in disqualifying because it will save you so much time, money, effort, and energy.

If you're in the value game business, you're giving value, and whatever you put out there, people  are either qualifying or disqualifying themselves from taking the next action or subsequent action. The value is going to help them understand where they want to go.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Aug 18, 2021
30. Creating Content Consistently Is The Bare Minimum. Creating Content That Converts Consistently Is The Goal.
00:22:13

It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and create the perception you need in order to get the result that you want. 

All this effort, all this energy, all those resources, and maybe all this money being exerted into content with the intentions of building brand equity, growing your business, establishing as a thought leader, as a strong presence within your industry, your clients, or consumer base, whatever it might be, and it doesn't do that, will fail. It's not working efficiently. It's not working effectively for the intent and purposes of why you're doing it.

Remember, we got to always be creating, but creating is only part of the journey. We have to couple that with creating content that connects. It is not enough to create good content consistently.

Let's celebrate when our content:

  • Connects to people
  • Convinces others of our worth and truth
  • Commands attention
  • Controls the narrative of our brand equity
  • Converts people into believers of our skills and buyers of our products or services
  • Compliments all the hard work we do behind the scene

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Aug 17, 2021
29. Master These 3 Modalities To Grow Your Business: Mindset, Marketing, & Money.
00:29:37

Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things: 

  1. Growth Mindset
  2. Growth Marketing
  3. Growing Your Money

In this episode, you will get the three strongest techniques I give to my clients to master each one of these modalities.

• The C.L.O.V.E.R. Business Framework™ to activate a growth mindset.
• The D.A.R.T. Marketing Methodology™ to accelerate growth marketing.
• The L.E.A.D.S. Generator Blueprint™ to grow your money.

All of which will contribute to achieving growth in your business!

And if you listen to the end you will receive information on how to get a free ebook coupled with the video presentation version of this episode to help you grow your business even more!

Watch my presentation covering my trademarked frameworks and systems to grow your business.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Aug 16, 2021
28. Nurturing 101: Effective Tips & Tactics To Nurture From Awareness To Acquisition & Beyond.
00:13:37

It doesn't matter how beautiful your product, service, or messaging is, if you don't have a way to distribute it so people see it, all your effort wouldn't exist. The other thing, it's not enough for people to see it. They want to take an action. Once they take the action, you have to be able to have a way to nurture them. You have to have a process to nurture your customers before and after they buy your product or service.

This episode is taken from a Clubhouse workshop that Troy Sandidge implemented under the Strategy Hackers Academy.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

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•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Jul 29, 2021
27. You're Selling Water To People In The Desert. With The Right Positioning & Message, Selling Is A No-Brainer!
00:17:16

This episode is the continuation and expansion of the previous episode, #DisqualifyToSell. It focuses on the mentality, mechanics, and marketing involved in effective selling. It explains why lowering your prices isn't the best strategy whether in a pandemic or beyond it. It dives into how to deal with handling rejection in the selling process and challenging the stigmas and stereotypes around selling.

As a brand or business, your positioning and presenting of what you do should feel like offering a cold glass of water to someone in the middle of the desert. They must have it. No questions asked. The sales process should be a no-brainer under the right conditions, positioning, and message. 

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Jul 27, 2021
26. Disqualify To Sell. Learn How To Save Time & Improve Your Sales Process Using This Simple Sales Manifesto.
00:28:23

People call you a 'boss' for paying 10K on technology, vacation, tickets watches, etc. But people call you dumb or gullible for paying 10K on strategy, website, branding, marketing, sales coaching. Your time and your business are all valuable and investing in them with bonafide guidance, tools, software support, and infrastructure, all of which will revolutionize you and your business that will reap 10x to a 100x ROI for a long time.

Honestly, it is time to stop caring about what people can't see (pertaining to your vision) or understand (pertaining to your goals) and start investing. 

Are you actually doing everything that you can to help grow this business? The last time I checked, you didn't want this to be a hobby. So if you're in business, you're going to have to make money. And to make money, you're going to have to learn how to sell efficiently and effectively.

 If you want this business to be successful as bad as you want to breathe, if you want to achieve that vision, if you are sick and you're tired of business not scaling, you're going to have to optimize your selling process.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Jul 01, 2021
25. Your Business Is A Jigsaw Puzzle. In Order To Grow You Must Align All The Pieces.
00:15:59

We can map out the life you want to live and the business you want to build.

We'll remove anything you don't like and you can add on as you see fit.

But here's the thing: We can't build it all at once.

So think of it like a jigsaw puzzle.

First, we need to know exactly what the final picture looks like. This is called strategy mapping.

Then all we have to do is put it together piece by piece. This is strategy execution.

Some pieces will focus on business. Some pieces will focus on marketing. Some pieces will focus on growth. Some pieces will focus on social media. Some pieces will focus on branding. Some pieces will focus on community. Some pieces will focus on mindset, and so forth.

All of these pieces together will complete the vision you so desperately want to build through your business.

You see, I have strategy solutions that focus on each one of these pieces individually but are also stackable.

In stacking these strategy solutions, we'll accelerate the completion of the vision that you want for your business and for yourself.

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

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•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

May 28, 2021
24. How To Activate The Power Of Strategy To Achieve Business Success On A Level That Will Sustain You For Years To Come
00:13:45

Strategy is power.

Strategy leads to growth.
Strategy leads to revenue. 
Strategy leads to sustainability.
Strategy leads to scalability.
Strategy leads to success.

Ask yourself, what's your strategy?
If you hesitated, you might not have an effective one.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

May 20, 2021
23. A Clear Vision Is Vital For Any Founder To Bring A Business Into Reality. Make Sure Yours Is Aligned With Your DNA.
00:18:17

People are tired of buying a course because sometimes it puts you in a box and it doesn't work exactly for you.

If you think back to how people work out, they make a tailor-made program for your body type, for your DNA. How you wake up, how you go to sleep, how you eat every different thing, they got to make it very tailored to you for, to make it work for you.

And that's just your physical health. Let alone your business, let alone how you think.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

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•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

May 06, 2021
22. Success Is On The Other Side Of Impossible. How To Use Faith & Resiliency To Chase Your Dreams & Achieve Great Things!
00:16:46

The first thing I hear when I hear the word 'impossible,' I hear 'bet,' 'challenge accepted.' Now that we've moved past the impossible, what were the obstacles that you say I can't do and we're going to figure it out one by one.

When I hear the word resilient, I just hear 'pulse.' When everything goes wrong, when you lose a loved one, when you're dealing with COVID, when you lose a job, when things don't go your way, you still got that pulse in your heart. That means you're literally the embodiment of resiliency. So when it's dark as, 'I don't know what,' you get a heart still beating, that is the rollout reminder, constantly. Every moment you take a breath is telling YOU are the definition of resiliency. So if this thing (heart beating) can keep going, I've got no excuse not to. 

Enjoy this PT 1 with me sharing my story with Toi Sweeney, Founder & CEO of the Well Dressed Brand. 

Remember, the square root of impossible is me.

Get more into this discussion on episode 22 #Impossible

You can listen to the full episode at Facebook.com/WellDressed11

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May 04, 2021
21. You Must Have G.R.I.T. To Be Successful In Business & In Life! Greatness Requires Internal Transformation!
00:28:17

You are destined for greatness and failure is part of the journey to greatness.

Did that give you chills? Are you pumped? Are you excited?

We all want to be great. We want to be amazing. We want to be powerful. We want to feel empowered. We want to feel like we've achieved something. I want to be great. You want to be great. Everyone around you wants to be great.

But here's the thing, we sometimes don't realize what is required to be great. Greatness requires internal transformation. Transformation is the by-product of survival instincts. Survival instincts are activated through great resistance and obstacles. 

We are navigating through a great season of resistance and challenges, but through that, we'll activate our survival instincts. And from that, we will transform and achieve greatness. 

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Apr 14, 2021
20. Master Your Mindset To Multiply Your Money. How To Shift Our Mindset To Achieve Abundance In Our Business.
00:14:32

What do we need to shift our mindset?

How do we get started?  

Why do we need to focus on our mindset?

How do I market myself? I need to make money right now. I feel defeated.

Know your worth, know your value. Knowing your value, and tying that into your "WHY" is a really important mindset shift. You need to hold true to your price and really pitch the impact of your "WHY."

Whatever you're thinking, you are worthy of the price of the product or service that you offer.

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Mar 18, 2021
19. Breaking The Cement Walls Separating You From Your True Business Growth Potential
00:08:13

When you think about marketing, you'll definitely run into a cement wall because there are so many different marketing strategies out there. Marketing strategies obviously change quarterly, or annually. What worked in 2019 didn't work in 2020. And what was working in 2020, probably isn't going to work in 2021.

Even if you have a successful business, your marketing plan actually needs to change and be reviewed and updated. However, there's only so far you can plan ahead because there are so many things that skew the data, and the algorithm changes all the time.

Marketing strategies are always changing, always evolving.

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Mar 16, 2021
18. Twitter Got Hacked! The 1% Involved In A Cryptocurrency Scam. How Do We Protect Our Brand & Digital Assets?
00:20:42

On July 16th, 2020, tweets appeared in the name of some of the most high-profile and powerful figures in the world from hundreds of accounts to tens of millions of followers and all containing the same message. From the accounts of former president Barack Obama and apparent offer to double any donation of a thousand dollars sent in Bitcoin.

In the words of the tweet to give back to the community, this was the work of a hack on an enormous scale. The corporate accounts of tech giants, like Apple, Uber, Cash App, were also hit, even some of the world's richest figures including Bill Gates, Elon Musk, and Jeff Bezos. Most of the tweets were quickly deleted as Twitter began an investigation, but experts say it's possibly the most significant hack that any social media platform has seen.

Between two-factor authentication, password management, having a list of all the people who have access to all these different things, establishing proper  protocols to protect their phones and IP address, and all this stuff. How easy, with all that being said, it is to just infiltrate. It wasn't just like a funny little tweet on someone. They were capturing Bitcoin, which is one of the most untraceable currencies today.

Livestreamer and social media expert Eddie Garrison participated int his immediate "Ask The Strategy Hacker" style episode to talk about what brands can do to manage their communications, social media, email, and digital assets better to avoid being hacked and how important it is to have a crisis communication plan in place.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Watch Eddie Garrison's full live stream interview with me: Twitter Hacks Of Verified Social Media Accounts

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Feb 18, 2021
17. Failure Is A Constant When It Comes To Business. How Do We Navigate Failure The Right Way In Order To Succeed?
00:24:03

There are levels of failure. With failure comes the responsibility to address mistakes, address things that are in your control, and things that are not in your control.

Even if it wasn't necessarily your fault, there's always some room for improvement. There's always room for growth. If one idea doesn't work, there are millions more. If one door closes, there are millions more. The only thing that will stop you from eventually achieving the success that you want is if you stop keep moving, keep building, keep progressing, never stop trying, adjust to setbacks, and pivot accordingly.

If we just remain positive and work through challenges, most things will work out if it is meant for you. Part of the reason that we have to deal with failure and look at it through a certain lens and that sometimes the result of failure is literally because of our ignorance or because of our own doing, because we're pushing ourselves against a wall that is not meant to be broken because that is not the path we're meant to be on in the first place.

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Support The Podcast & Connect With Troy: 

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Feb 16, 2021
16. What Marketers Are Too Afraid To Talk About But Needs To Be Said In Order To Achieve Real Results.
00:15:25

Anybody can tweet something out, but not everybody is willing to have people read out your tweets and ask you to explain in more detail. For those who don't know, I am a Twitter power user. I literally live on Twitter! Luckily for me, marketer Julie Lichtenberg gets to play the game of Ask The Strategy Hacker [Twitter Edition]. She asks quite a few questions centered around various tweets from the truth about marketers to community building to some of my biggest pet peeves in the industry, and more.

Snippets from some of the tweets are:

• "Too many focus on follower count, engagement numbers, views, likes, and shares. If you want community, it has to be natural."

• "Community plus relationships plus connection..."

• "Are you trying to grow your business, or just look like you're growing your business. "

• "Don't blame the audience for your bad content."

Let's dive into live Q and A!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Watch Julie's full live stream interview with me: Grow, Grow, Grow Your Community

Learn more about the American Marketing Association Puget Sound, a 501(c)3 non-profit organization, serving marketing professionals in the Seattle-Tacoma metro area since 1944!

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

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Feb 02, 2021
15. Growth Marketing vs Traditional Marketing. How To Growth Hack Your Marketing Process For Sustainable Profitability.
00:20:02

With Growth Marketing, compared to Traditional Marketing, you're thinking of SEO, SEM, SERP, optimizations, creative ads, UX, UI, CX, analyzation, all that good stuff, but Growth Marketing takes it beyond that. You think of the Four P's: product, price, place, and promotion, right? It's beyond that now. 

Now, with everything going on and people demanding stories and be more vulnerable, the brands, the businesses that are growing are the ones who are telling the best stories. Why is that? Because they are applying the Four E's being engagement, exclusivity, experience, and emotion. We're getting away from the Four P's and moving to the Four E's.

This is the new level of Growth Marketing. Well, Growth Marketing sounds a lot like Digital Marketing and it is. It's just Digital Marketing with the intent focus of making a profit and sustainable revenue.

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• Rate & Review iDigress: iDigress.fm/Reviews

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Feb 01, 2021
14. What Does It Mean To Give Value? How To Create The Perception Of Value Your Business Needs To Be Successful.
00:27:43

Think for a moment about your personal values.

How much do those values shape your view of the world?

How much have they influenced your decisions?

Have they changed your life? 

Your values, whether you realize it or not, are truly steering the ship of your future. 

Values play a vital role in every decision you make and are an essential piece of your personal identity. 

In fact, many of your daily decisions are most likely value-based.

All these different things are based on your identity and set up your series and sub-series of values.

Everyone says "give value" but what does that even mean in business? 

There's an art to presenting value in a way for people to interpret it the way you want them to. And there’s a science to keeping it in such a way to convert that interpretation into infatuation for awareness to be converted into action for your business to be successful.

In this episode, we will tackle all things value.

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Dec 29, 2020
13. How To Use The "L.E.A.D.S. Generator Blueprint" To Convert More Leads Into Sales.
00:20:01

Quick question, do you want money? Do you find yourself saying you need more sales? Well it can be a tall order trying to generate more money for your business, especially consistently. There is “secret hack or gimmick” to it. However, there is a proven blueprint that can help you get more conversions that can lead to sustainable profitability.

There are conceptual frameworks in place based on psychology, sociology, strategy, algorithm, basic human behavior and needs, messaging, positioning, and applying active listening to help us generate the revenue we want!

Applying L.E.A.D.S.
• LeadGen
• Engagement
• Authority
• Demand
• Sales

And the benefits of this framework are to help you:
• Leverage Language To Launch
• Educate & Entertain To Enchant
• Attract & Amplify To Activate
• Dream Big & Distinguish Yourself To Drive
• Share Frequently & Support Often To Shine

By applying L.E.A.D.S., we can increase our money by increasing our leads generation process and systems to convert more efficiently and effectively.

You can watch my presentation on using the L.E.A.D.S. Generator Blueprint to close more deals here.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

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Dec 09, 2020
12. All Successful Businesses Are Direct. Have The Courage To Be Firm, Confident, & Authentic In Your Business Offerings.
00:16:05

Being direct is essential to earning trust, maintaining a relationship, and ultimately getting sales.

A lack of directness suggests weakness and uncertainty, which can be a disconnect to ready buyers.

How do we become more direct with our messaging, branding, positioning, marketing, and selling? 

If people don't know what you want...

If people don't know what you do...

If people don't know what you offer...

If people don't know the problem that you solve...

If people don't know you exist...

You can't make any money.

You can't grow a business.

You'll never win.

You need to be direct and broadcast who you are.

Make the ask.

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Support The Podcast & Connect With Troy: 

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•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

 

 

Dec 06, 2020
#Basketball
00:29:04

We have a fascination with basketball. March Madness is  a name that describes it well: Chaotic. Full of endorphins. We're screaming. We're excited. We're stressed. We're on the edge of our seats, waiting for the ball to go in the hoop, to determine who will become victors.  

How does the art of basketball help you with growing your business?  

Are you strategic enough? (Coach)

Do you have the vision? (Point Guard)

Can you hit it from deep? (Shooting Guard)

How are you in close range? (Power Forward)

Can you stand your ground and finish? (Center)

Let's talk about practice... Practice?

Yes, practice!

Do you have that mamba mentality?

How bad do you want to win?

How much worse do you hate to lose?

Tune in to find out.

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Dec 02, 2020
Ep 10. The Future Of Marketing Is Leaving The 5 Ps And Embracing The 4 Es.
00:19:16

What is the future of marketing?

Where is marketing going?

How should I market in 2021?

Technology is changing.

Socioeconomics is changing. 

We're living in a pandemic.

This all influences consumer habits and, consequently, marketing. 

People have pushed the Four Ps forever.

The future of marketing is going to drop the Four Ps (Product, Price, Place, and Promotion) and elevate the Four Es.

This new approach to the customer value proposition embodies Engagement, Exclusivity, Experience, and Emotion. 

More on this in Ep10, #Future

 

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• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 

Nov 25, 2020
#Risk
00:15:59

You hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve the same outcome. I've experienced the same feelings. This is an example of survivorship bias.

Here's what you don't read or hear about a lot: You rarely hear the story of the person who quits their well-paying job, takes out a massive loan and goes bankrupt. But guess what? It happens all the time. Businesses don't die with a roar. They usually die with a whimper quietly when no one is looking.

There's risk in starting a business. There's risk in telling your story. Because the outcome may not be what you originally thought, and that's a hard pill to swallow.

People telling tall tales of success from the stage talk about all these amazing things. They may tell you, "Yeah. I failed five times, 10 times, 25 times. But on the 26th time, I made it." They skim through that period of failure. That period could have been one year. That period had been 10 years. That period could have been 45 years of sacrifice.

That's what I want to talk about in this episode: Risk. We don't talk about risk enough when it comes to business. We don't talk about risk enough when it comes to marketing. So, I think it's time we talk about it. This is episode number nine, #Risk

 

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Nov 18, 2020
#Freestyling
00:10:33

No main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask yourself to have a successful business.

 

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Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Nov 11, 2020
#MarketingSystems
00:16:05

It's imperative that you don't approach marketing as a broadcast. You need systems, strategies, structures, processes, techniques, and tactics, all intertwined to get the results that you want.

In trying to achieve the results that you want, you need to start with reverse engineering.

  • What are your revenue goals?
  • What is the deadline you want to put on that?
  • What are you currently making in revenue?
  • Do you have the capacity?
  • Do you have a team?
  • Do you have the time and ability to learn, or do you have the capabilities to outsource and delegate?
  • What do we have to work with?
  • How would you rate yourself?
  • How would current customers rate you?
  • How would your community rate you?

You see, we need to analyze all of this and put it together to create certain benchmarks and milestones. You need to know where you are the strongest and where you are the weakest. You can then start the outline to create a strategy to fortify and implement a system. And under that system, add structure and analysis and put all of that together to move things forward.

This is episode number seven, #MarketingSystems

 

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Nov 04, 2020
#Purpose
00:19:27

The reason behind your brand's existence matters more than it ever has. If you do not define your purpose, you may have a few winning months, quarters, and maybe even years. But you will not win the race. At least not with today's consumers. Let your purpose be the engine for your growth.

This is episode number six, #Purpose

 

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Oct 28, 2020
#Perfection
00:14:10

Perfection is an illusion.

Pursuing it is both dysfunctional and quite frankly, a waste of time. There is no perfect individual. There is no perfect business plan. There is no perfect strategy. There is no perfect anything. Stop trying to be the perfect business. Stop trying to have the perfect strategy before you launch something.

You cannot anticipate every outcome, every variable, or every obstacle before you move forward. Pursue progress, not perfection. 

In this episode of iDigress, it's all about why you should let go of the perfection mindset and instead embrace the "progress over perfection mindset". Perfection is a waste of time. Did you know you’re more likely to achieve your set goals when you pursue progress and not perfection?  

It is important to understand that you cannot anticipate every outcome or obstacle and the best way to deal with them is to have a realistic and flexible strategy in whatever you do. Listen in to learn how to take action and apply the ‘progress not perfection’ concept in your marketing strategy to see the change you want to see.  

 

“We will never be perfect, but we can all make progress.”  

 

What You Will Learn:

• How to improve 1% of what you do every day and in 70 days you’ll be twice as good as you’re today.

• How to figure out a flexible and nimble strategy for your business with wisdom.

• Having the right mindset to perform well in business will in turn help you hit your bottom-line.  

• Learn to make a realistic plan that’s fueled by optimism, passion, and community.

• The power of focusing on the community while being genuine and authentic.

Book Mentioned:

The One Percent Solution by Gordon Lafer

 

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Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Oct 21, 2020
#RelationshipStatus
00:15:27

What's your relationship status in your business? Is it happy and in love? Is it complicated? Is it undeveloped or undefined? 

Regardless, one thing is 100% true: Your relationship status between your business and your audience is vital for your survival. 

In this episode, we're going to talk about how to speak that love language in your business, how to get that coveted status out of your business relationships that will convert into revenue, ROI, and retention.

This is episode four, #RelationshipStatus

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Oct 07, 2020
#Positioning
00:17:47

Position = Power

One of the hardest things Troy has had to learn in business was how to position himself. Many people who want to elevate their business to a sustainable level with a more profitable structure need to position themselves in a very different way. Simply accepting money for the product or service you provide can make you a profit, but does it make you profitable?

On this episode of iDigress, host Troy Sandidge breaks down the significance of these questions: 

Is the time you’re putting in worth the result (or profit) of your work? 

How much do you actually need to charge and to market yourself for people to buy your product or service so that you become sustainable and profitable?

Many of us are conditioned to price our products and services at a lower price so that people will buy them, but this doesn’t take you very far. 

Do you think of your business as a premium brand? 

How much is your brand truly worth? 

You need to position yourself and your brand in the most ideal ways, from positioning your message to attract the right audience to position your business on the platforms that complement your strengths. You must amplify who you are, where to find you, and the value you provide. Be magnetic and pull your audience in to interact with you. 

What problem(s) do you solve and who typically needs those problems solved? 

Once you have the answer to that, then you can execute your positioning strategy!

Position. Amplify. Magnify. This will give you the results you desire. Remember, you don’t have to be #1. You just have to focus on your audience and creating and retaining those relationships with them.  

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Sep 30, 2020
#CLOVER
00:17:47

Are you moving forward?

To move forward, you must have forward-thinking.

Are you having difficulty connecting to your target audience or having trouble finding clarity in your messaging or purpose? 

Do you wish you had a roadmap for navigating various digital platforms and trends? 

Perhaps you’re looking to systemize your marketing to reach bigger goals… 

On this episode of iDigress, host Troy Sandidge breaks down  his C.L.O.V.E.R. Business Framework™ and how it will help you make the progress you’ve been trying to make in your business and achieve a forward-thinking mindset. 

Troy details the importance of Clarity, Leverage, Optimization, Vision & Value, Execution, ROI + Revenue + Retention in your business. If you’re an entrepreneur or marketer, utilizing these factors is a strategy you can implement in your business that will take you to the next level. Grab a pen and paper because this episode just might have you brainstorming your next move!

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Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

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Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Sep 30, 2020
#YouFoundTroy
00:07:53

Welcome to iDigress, a brand new podcast featuring simplistic takeaways for people who want to grow their business by elevating social media marketing.

iDigress is hosted by Troy Sandidge.

For over ten years, Troy Sandidge has been working with entrepreneurs, small businesses, nonprofits, agencies, national brands, influencers, international organizations, and even multi-billion enterprise businesses achieve success and reach audacious goals using his D.A.R.T. Marketing Methodology™ to grow their brand identity, reach, and profitability through social media, video, and digital marketing strategies with a heavy emphasis on storytelling.

Troy creates simple, effective marketing strategies and systems tailor-made specifically for your business, industry, niche audience, and ability to increase brand awareness and generate organic leads for you! If you’re struggling to get the results and ROI you desire through marketing, Troy wants to help you by creating an action plan to get to the core of your pain points to chart out a dynamic marketing blueprint to overcome your obstacles and challenges to achieve all of your goals!

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Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

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In this introductory episode of iDigress, host Troy Sandidge delves into the intentions behind this podcast and what you can expect in future episodes. The goal for this podcast is for it to lead to something greater, inspire you to create, and empower you to take marketing by the horns, go forth and be successful. Sounds good, right?

iDigress combines Troy’s passion, purpose, and power to help people do what they do best, by captivating their audience, nurturing them, and then telling their story. His specialty is creating simplistic systems with amazing strategy and solid structure that will give you the success you’re looking for. Sounds delicious, right?

In future episodes, Troy will provide you with powerful takeaways from his years of experience in marketing and business that are sure to leave you with some food for thought that will inspire you to take action in some way, shape, or form. You will gain insight into how marketing and social media platforms work, as well as the science and psychology behind utilizing digital channels to achieve desired outcomes.

How do you get people to follow a call to action?

Here’s the thing, you have a voice that matters. In fact, it makes an impact every single day, whether you realize it or not! Troy is here to encourage you not to squander your voice. If you can tell your story in a simple way that evokes emotion, most people will be willing to take the next step. So, join Troy on this journey and take the next step with him… because why else did you end up here?

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Sep 28, 2020