Shift Happens

By DAC

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Category: Marketing

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Episodes: 23

Description

Welcome to Shift Happens, a podcast that dives into the art, science, and chaos of modern marketing. Each episode will unpack the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts from DAC how they transform disruption into an advantage. https://www.dacgroup.com (www.dacgroup.com)

Episode Date
Local Search in the Age of AI: Smarter Strategies for Brick-and-Mortar Brands
Dec 16, 2025
Smarter Search Marketing: Insights from Google’s AI Max and the New SEO Reality
Dec 16, 2025
Search-First Storytelling: Strategies to Get Your Content Found
Dec 15, 2025
From Vanity Metrics to Value: Analytics that Actually Drive Sales
Dec 15, 2025
Welcome to Shift Happens!
Dec 15, 2025
Looking back to look forward
Dec 07, 2023
AI Sunrise Series: Mount the Hype Cycle
Jun 14, 2023
Generative AI: It's the end of the world as we know it (and we feel fine)
Feb 14, 2023
SERP's up: The radical reinvention of SEO
Aug 08, 2022
Behind the scenes of the Great Resignation
Feb 24, 2022
2022: What to expect when you don't know what to expect
Dec 21, 2021
Into the metaverse of madness
Nov 03, 2021
Diversity in ad land
Sep 14, 2021
Björn's brilliant B2B blueprint
Jul 07, 2021
Back to the cookie-less future
Jun 07, 2021
Gettin' Shingy wit it
May 05, 2021
The horsemen of the website apocalypse (and their buzzkill pal)
Apr 09, 2021
CX, customer reviews, and 50 cases of beer: A chat with Jay Baer
Mar 03, 2021
Digital transformation: More than meets the eye
Feb 03, 2021
Anecdotes from the omnichannel
Jan 05, 2021
Should we rage against the AI machine?
Dec 03, 2020
From 'welcome back' to Westworld
Nov 03, 2020
That’s the way the cookie crumbles
Oct 06, 2020