Spill The Ink

By Michelle Calcote King

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Category: Management

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Episodes: 100

Description

Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms and AEC firms.

Episode Date
Midsize Law Firms: Two Key Questions to Stop Random Acts of Marketing
Jan 07, 2026
Win and Keep In-House Clients: A General Counsel's Insights for Law Firms
Dec 08, 2025
AI as an Accelerant: Tools Helping Legal Marketing Teams Compete Smarter
Nov 17, 2025
The Science Behind Best Lawyers: Insights to Maximize Your Law Firm's Recognition
Oct 27, 2025
Breaking Down Silos: How to Build a Culture of Sharing in Law Firms
Oct 13, 2025
The Art of Alignment: Branding in Decentralized AEC Firms
Sep 09, 2025
How to Get Attorneys to Buy In on Legal Marketing Plans
Aug 21, 2025
Ending the Standoff: AEC Marketers vs. Technical Experts
Aug 07, 2025
The MIT Program: How Strong Habits Drove 82% New Business Growth at One Law Firm
Jul 17, 2025
The Legal Marketer's Blind Spot: Start Treating Lawyers as Clients
Jul 07, 2025
Challenging AEC's Myth That "Anyone Can Do Marketing"
Jun 11, 2025
Beyond Business Cards: Authentic Networking for New Law Firm Partners
May 27, 2025
AEC Strategy Driven by True Connection, Not Transactional Relationships
May 05, 2025
Giving Up Carbon-Copy Market Entry Tactics in AEC Firms
Apr 22, 2025
Attorney Work-Life Balance: Managing Boundaries and Client Relations
Apr 10, 2025
Turning Data into Decisions: Research-Driven Strategies for AEC Firms
Mar 26, 2025
The Rewards When DEI Drives Innovation in Law Firms
Mar 10, 2025
Exploring Mentorship Outside Traditional Channels as AEC Marketers
Feb 25, 2025
Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field
Feb 11, 2025
The Benefits of Peer Relationships for Legal Professionals
Dec 10, 2024
Marketing's Role in Winning the War for AEC Talent
Nov 11, 2024
Planning Law Firm Events Where Authentic Relationships Flourish
Oct 16, 2024
The Path to Refreshing and Modernizing Gannett Fleming's Brand
Oct 03, 2024
What other sectors teach us about legal marketing
Sep 04, 2024
Crafting AEC content that captivates and inspires learning
Aug 13, 2024
Why your attorneys should feel like part of the marketing team
Jul 24, 2024
Lessons from marketing a legacy construction firm on its 100th anniversary
Jul 03, 2024
What non-attorney CEOs bring to law firm operations
Jun 17, 2024
Marketing analytics, photography and a people-centric strategy
May 21, 2024
Mental health in law: Strategies for firm leaders
May 06, 2024
Architecture marketer spotlight: Benefits of niche marketing for architecture firms
Apr 23, 2024
Legal marketer spotlight: A servant leadership approach to law firm marketing
Apr 09, 2024
Architecture marketer spotlight: Winning AEC business with tailored proposals
Mar 26, 2024
Why a DEI strategy is a competitive advantage for law firms
Mar 11, 2024
Architecture marketer spotlight: Insights into strengthening a firm's identity and positioning
Feb 26, 2024
How law firms are using videos to generate and nurture leads
Feb 12, 2024
Advancing diversity, equity and inclusion opportunities in AEC
Jan 30, 2024
How to run a better law firm business
Jan 16, 2024
Building genuine connections as business developers and marketers
Dec 13, 2023
AI for law firms: The good, the bad and the future
Nov 30, 2023
How AEC firms can use employee phone videos to fuel connection and engagement
Nov 15, 2023
Architecture marketer spotlight: Building client experience into a firm's brand
Oct 30, 2023
Architecture marketer spotlight: Knowledge management and marketing in harmony
Oct 17, 2023
Architecture marketer spotlight: The warp speed evolution of AEC marketing with Jennifer Haferbecker
Oct 04, 2023
Insights on scaling and selling multi-million dollar professional services firms
Sep 20, 2023
The value of market research for architecture, engineering and construction firms
Aug 17, 2023
Virtual communication for legal professionals
Aug 03, 2023
Branding your architecture, engineering and construction firm
Jul 20, 2023
Shifting mindsets: Scaling your law firm business as a female owner with Davina Frederick
Jun 23, 2023
Ditching the billable-hour model with the ADVOS Pro P3 Method
Jun 01, 2023
Reducing stigma and promoting wellness in the legal industry with Cynthia Voth
May 18, 2023
Building resilience and wellness in law firms with Renee Branson
May 05, 2023
Niching and podcasting: Tools for attracting new legal clients
May 05, 2023
Using legal tech to improve marketing and operations with Daniel Steinberg
Apr 06, 2023
Mastering proposal writing with the A3 format
Mar 09, 2023
Do partnership and video marketing strategies work for law firms?
Feb 23, 2023
Building better AEC teams by leading with emotional intelligence
Feb 09, 2023
AEC business development trends and strategies for a constantly evolving market
Jan 26, 2023
Legal tech trends: How technology is transforming the legal industry
Jan 12, 2023
Happy holidays! A marketer's reflection on the legal industry
Dec 15, 2022
Bye 2022! A marketer's reflection on the AEC industry
Dec 01, 2022
Building AEC websites that attract new business and support operations
Nov 17, 2022
Developing a strong strategic plan for your law firm
Nov 04, 2022
How to improve your legal marketing strategy for the Hispanic market
Oct 07, 2022
Insights into today's facility owners with Howie Ferguson, executive director of the Construction Owners Association of America
Apr 11, 2022
The role of sales in professional services firms with Mark Wainwright of Wainwright Insight
Mar 15, 2022
Nurturing leadership and culture within law firms with Marcie Borgal Shunk of The Tilt Institute
Jan 17, 2022
Digital marketing tips for AEC firms with Lindsay Diven of Marketers Take Flight
Jan 10, 2022
How law firms can master responding to RFPs with Matthew Prinn of RFP Advisory Group
Jan 03, 2022
The legal media series: Valerie A. Danner With Legal Management Magazine
Dec 27, 2021
The market for 'revenue enablers' in today's law firms with Jennifer Johnson of Calibrate Legal
Dec 20, 2021
Teaching you how to write and manage winning AEC proposals with Matt Handal of Help Everybody Everyday
Dec 13, 2021
Account-based marketing for AEC firms with Perryn Olson of REX.one
Dec 06, 2021
Leadership, education and diversity in architecture with Marc Teer of Black Spectacles
Nov 15, 2021
Navigating the legal industry's rapid changes with Gerry Riskin of Edge International
Nov 08, 2021
How to make virtual events more engaging, interactive and magical with Ken Sky
Nov 01, 2021
How law firm culture impacts business development with David Freeman
Oct 25, 2021
Business development tips from a former big-law attorney turned coach with Elise Holtzman of The Lawyer's Edge
Oct 18, 2021
How law firms can survive a PR crisis with crisis simulations featuring Bill Coletti of Kith Crisis Management
Oct 04, 2021
How law firms can make lasting changes in diversity and inclusion with Chris Kirby and Dominica McGinnis of Bridgefield Group
Sep 27, 2021
Marketing tips for solo attorneys and small firms with Allison Williams of The Law Firm Mentor
Sep 20, 2021
How to improve your law firm's LinkedIn with Stefanie Marrone of Stefanie Marrone Consulting
Sep 13, 2021
How to become a reliable media source with Christopher Melcher of Walzer Melcher LLP
Sep 06, 2021
Raising the standards for legal surveys and awards with Kerry Benn of Law360
Aug 30, 2021
The power of research in content marketing with Michele Linn of Mantis Research
Aug 23, 2021
Holding law firms to a higher standard with Elizabeth Petit of Best Lawyers
Aug 16, 2021
The thorough process of ranking law firms with Michael Rafalowich of Euromoney Institutional Investor
Aug 09, 2021
How to differentiate and market your law firm with Ken Hardison of PILMMA
Aug 02, 2021
Revolutionizing marketing through meaningful videos with Melissa Costello of melissacostello.com
Jun 28, 2021
Making the most of your social media with Adrian Dayton of Clearview Social
Jun 22, 2021
Accelerating business development for law firms with David Ackert of Ackert Inc.
May 13, 2021
Cultivating the next generation of lawyers with Wendy Merrill of DRI
May 07, 2021
Managing partner series: Aaron Y. Strauss of A.Y. Strauss
Apr 29, 2021
Managing partner series: Ken Levinson, Levinson and Stefani
Apr 22, 2021
Managing partner series: Jamie Rubin, InfoLawGroup LLP
Apr 15, 2021
Building your personal brand through networking and business development
Apr 08, 2021
Managing partner series: Andrew Schpak, Barran Liebman LLP
Apr 01, 2021
Managing partner series: Eido Walny, Walny Legal Group LLC
Mar 25, 2021
Market positioning for law firms
Mar 18, 2021
Law firm finance for marketing professionals with Tim Corcoran
Mar 11, 2021