B2B Sales Trends

By Global Performance Group

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Episodes: 115

Description

This podcast is dedicated to sales leaders in the B2B space, where we share conversations about innovative and successful sales transformations to keep you up to date on the latest trends that will help you to effectively tackle the challenge of constructing and executing a profitable and sustainable sales process.

Episode Date
114. The Future of B2B Sales: AI, Complex Deals, and Enterprise Buying
Mar 17, 2026
113. Sales Leadership Secrets: Fix Your Sales Pipeline Management
Mar 12, 2026
112. Customer Centricity in B2B Sales: Why Partner-Enabled Selling Wins
Mar 10, 2026
111. Enterprise Sales Strategy: Why Ecosystem Collaboration Wins Deals
Mar 05, 2026
110. Why Buyers Don’t Decide in B2B Sales | Sales Strategy Explained
Mar 03, 2026
109. Enterprise Sales Strategy: How References Shorten Deals
Feb 26, 2026
108. Why Expertise Alone Doesn’t Close Deals in Healthcare Sales
Feb 24, 2026
107. Product-Led Growth at Navan: Why Not Every Signup Deserves a Sales Call
Feb 19, 2026
106. Strategic Selling Means Having the Conversations Others Avoid
Feb 17, 2026
105. Outcome-Based Selling: Why Most Sales Transformations Stall
Feb 12, 2026
104. The Real Reason Complex B2B Sales Deals Stall | Cross-Functional Alignment
Feb 10, 2026
103. Relationship Selling at Scale: Why Trust Beats Process Every Time
Feb 05, 2026
102. The Sales Enablement Strategy Modern Go-To-Market Teams Actually Need
Feb 03, 2026
101. Why RFPs Fail in B2B Sales: A Sales Leadership Playbook
Jan 29, 2026
100. Sales Trends 2026: Increasing Sales Performance & Confidence in Selling
Jan 27, 2026
99. Sales Technique for High Performance in Modern B2B Teams (Best Of)
Jan 22, 2026
98. Sales Team Culture Building: From Process to Performance (Best Of)
Jan 20, 2026
97. Sales Engineering & Business Development: The Role That Wins Enterprise Deals (Best Of)
Jan 15, 2026
96. Sales Discovery That Works: Turning B2B Business Pain Into Action
Jan 13, 2026
95. Consultative Selling and the Sales Funnel: Why Saying No Wins More Deals
Jan 08, 2026
94. Public Sector Sales Leadership: Driving ROI in B2B Through Outcomes
Jan 06, 2026
93. Sales Enablement Strategy: Why Preparation Is the New Differentiator
Dec 23, 2025
92. Data Integration in Healthcare: How AI and Sales Enablement Are Changing B2B Sales
Dec 18, 2025
91. People-First Leadership: The Missing Link in Sales Motivation
Dec 16, 2025
90. Why Your Pitch Fails in the C-Suite - And Why Outcome-Based Selling Works
Dec 11, 2025
89. Sales Operations Planning: The Hidden Engine Behind Strategic Selling Success
Dec 09, 2025
88. When Hyper-Growth Hits the Wall: GTM & Sales Enablement Driving Sustainable Revenue
Dec 04, 2025
87. From Farmers to Hunters: Proactive Selling for Modern GTM Teams
Dec 02, 2025
86. Sales Training That Works: Mastering Problem Identification and ROI Selling Marketing
Nov 25, 2025
85. Emotional Intelligence in Sales: How Ownership Culture Changes Everything
Nov 20, 2025
84. How Coaching Culture Drives Customer Centricity & Value Based Selling
Nov 18, 2025
83. How a Smart Comp Plan Powers Your GTM Strategy
Nov 13, 2025
82. Why Buyers Don’t Need Sellers - And How to Win Them Back in Complex B2B Sales
Nov 11, 2025
81. IoT: Breaking Out of Commodity Selling
Nov 07, 2025
80. How Renesas Drives Predictable Growth Through Data & Trust
Nov 04, 2025
79. Leading with Clarity: Inside Microsoft’s Sales Culture with Jake Mannino
Oct 28, 2025
78. How to Keep Your ICP Alive | Shaun Scott on Building a Living Sales Strategy
Oct 23, 2025
77. The Healthcare Sales Process: How to Build Relationships at Every Level
Oct 16, 2025
76. The Age of AI and Sales Performance: Building Elite Teams with Justin Geib
Oct 14, 2025
75. Lead Generation Reinvented: Inside the SDR Engine with Robert Karpovich
Oct 09, 2025
74. Selling the Future: Building Credibility in an AI-Driven World
Oct 07, 2025
73. Staying Coherent in Complex Deals
Oct 02, 2025
72. From Funnel to Culture: Building Revenue That Lasts
Sep 30, 2025
71. Building Sales Teams for Modern Buyers
Sep 25, 2025
70. From Handoff to Partnership: Rethinking the Customer Lifecycle
Sep 11, 2025
69. The New Sales Engineer: Scaling Impact Without Spreading Thin
Sep 09, 2025
68. From Data to Deals: Enabling Sales with Precision, Not Promises
Sep 04, 2025
67. Beyond Value Selling: Building a Culture of Outcome, Impact, and Economic Value
Aug 21, 2025
66. Relevance Over Noise
Aug 14, 2025
65. How to Equip Your Executive Team to Champion Your Deal
Aug 07, 2025
64. Selling Without the Hard Sell
Jul 17, 2025
63. The Referral Advantage: Selling Through Partnerships That Scale
Jul 10, 2025
62. The Cost of Inaction in Healthcare Sales
Jul 03, 2025
61. Winning Through the Channel: Mindset, Trust, and Execution
Jul 01, 2025
60. Turning Sales Plans Into Outcomes
Jun 26, 2025
59. Enabling Sales Managers to Drive Results
Jun 24, 2025
58. Winning Through Partnerships: The Future of Channel Sales & Sales Leadership
Jun 19, 2025
57. The Hidden Cost of Selling Too Fast: Slowing Down to Win Big
Jun 12, 2025
56. AI Is Here — But Sales Is Still Human
Jun 05, 2025
55. Beyond the Lone-Wolf Seller: How Sales Teams Can Win Together
May 29, 2025
54. Winning the RFQ Game: How Sales Teams Can Shape Deals Before They’re Written
May 22, 2025
53. How Procurement Helps You Win Bigger Deals
May 15, 2025
52. Mastering Startup Sales: Lessons from a One-Person Sales Team
May 08, 2025
51. Why Thinking Differently Isn’t Enough—Sales Success Comes from Action
May 01, 2025
50. Why You're Not Winning More Deals—And What to Do About It
Apr 24, 2025
BONUS Episode: Top Sales Traits, According to the Best in the Game
Apr 17, 2025
49. Helping Buyers See the Problem: The Key to Unlocking Sales
Apr 10, 2025
48. Closing the Gap Between Sales Strategy and Execution
Apr 03, 2025
47. Breaking Out of the Commodity Trap: Selling Value in Enterprise Software
Mar 27, 2025
46. From $40M to $150M: Saviynt's Blueprint for B2B SaaS Expansion
Mar 20, 2025
45. Reframing Objections to Unlock Better Outcomes: Critical Sales Skills for 2025
Mar 13, 2025
44. Sales Mindset & Resilience: How to Stay in the Game and Win
Feb 27, 2025
43. Mastering Coachability: The Key to Sales Growth
Feb 13, 2025
42. Building High-Performing Sales Teams: Lessons from Salesforce
Jan 29, 2025
41. How Active Listening Drives Sales Success
Jan 16, 2025
40. Building Trust in Sales: From Salesperson to Trusted Advisor
Dec 19, 2024
39. The Art of Debrief: Building a Winning Sales Culture
Dec 05, 2024
38. Mastering Sales Discipline
Nov 14, 2024
37. Transforming Sales Engagement with AI and Personalization
Oct 31, 2024
36. Sales Success Through Preparation and Relationship-Building
Oct 17, 2024
35. Mastering Growth and Leadership: Scaling and Managing in Revenue Ops
Oct 03, 2024
34. The Evolution of Digital Sales Strategy
Aug 29, 2024
33. The Relentless Mindset
Jul 25, 2024
32. Harnessing the Library of Pain in Sales
Jun 07, 2024
31. Channeling the Great One: Strategies for Building and Leading Sales Teams in Tech
May 08, 2024
30. The Three Pillars of Elite Salesmanship
Apr 17, 2024
29. The Sales Engineer Evolution: From Demo Monkeys to Strategic Advisors
Apr 10, 2024
28. Landing the Giants: Targeting and Winning Over High Value Accounts
Apr 03, 2024
27. Honing the Sales Ecosystem: Scaling an Elite Sales Operation
Mar 13, 2024
26. Global Business Development: Effective Sales Behaviors and Cross-Cultural Considerations
Mar 11, 2024
25. Unleashing the Power of Top B2B Sales Performers
Feb 21, 2024
24. Holistic Revenue Enablement: An Integration of Tech and Psychology
Jan 10, 2024
23. Innovations And Insights From Adtech Sales
Dec 13, 2023
22. Digital Transformation and Sales Strategy: Navigating Unprecedented Challenges
Dec 07, 2023
21. Retaining And Renewing B2B Clients: A Deep Dive With Jeff Brades
Nov 27, 2023
20. Revolutionizing Sales: Is Go-To-Market Enablement the Future of Sales?
Sep 20, 2023
19. Mastering the Science of Sales Psychology
Aug 23, 2023
18. Decoding the Role of CRO: Shaping Revenue Strategies in the C-Suite
Jul 10, 2023
17. Scaling Excellence: Strategies for Growing Boutique Professional Service Firms
Jun 26, 2023
16. Forging Your Career Path in B2B Sales w/ Christine Kidder
Feb 20, 2023
15. Lead Nurturing Tactics for Small Businesses
Oct 13, 2022
14. How to Excel in Medical Technology Sales
Sep 23, 2022
13. What Makes The Ideal Sales Rep? Building Your IRP
Jul 29, 2022
12. Accelerating the Development of Top Sales Talent
May 31, 2022
11. A Superstar SDR’s Guide To Cold Prospecting
Apr 07, 2022
10. Building a Brand that Accelerates Deal Velocity
Mar 03, 2022
9. Reframing the Sales Funnel
Feb 10, 2022
8. How Google Is Revolutionizing Sales Enablement in 2022
Jan 06, 2022
7. How Finnair is delivering innovative sales methodologies to the post COVID tourism industry
Dec 08, 2021
6. Orchestrating Value Through the Social Footprint Method
Nov 10, 2021
5. Dealing With Procurement and Tough Professional Buyers
Oct 11, 2021
4. The Secret Sauce Of Sales Enablement [Seth Rosen]
Jul 21, 2021
3. Creating a Sales Ecosystem That Generates Sustainable Value
May 11, 2021
2. Fueling the Sales Addiction
Mar 22, 2021
1. From History Channel to SciFi: The Evolution of B2B Sales
Nov 12, 2020