Sounds Profitable

By Bryan Barletta

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Category: Technology

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Subscribers: 7
Reviews: 0
Episodes: 510

Description

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episode Date
Educational Opportunities for the Podcast Industry
Jul 24, 2024
Google Keeps 🍪(Kinda), Spotify's Q2, & More
Jul 23, 2024
AI Ethics for Ads, Podcasting's Olympic Potential, & More
Jul 22, 2024
Platforms Fight to Stay Brand Safe, Programmatic’s Future, and More
Jul 19, 2024
What Your Podcast Can ✂️, From Athlete to Influencer, and More
Jul 18, 2024
Podcasting Gets Global, Programmatic Tempts CTV, and More
Jul 17, 2024
What Has Your Podcast Got To Lose?
Jul 17, 2024
Rapid Misinformation, Audio's Prime Advantage, and More
Jul 16, 2024
Sports Explosion, Going Long on YouTube, and More
Jul 15, 2024
Women's Sports A Good Bet, Spotify Adds 💬, & More
Jul 12, 2024
Advertising’s Mid-Year Checkup, Defending The Right Not To Buy, and More
Jul 11, 2024
TAL Ad Sales Switch, Creators @ Cannes Lions, & More
Jul 10, 2024
What Border Collies Can Teach Us About Podcasting
Jul 10, 2024
Spotify Podcasts Get 💬, Nielsen on Women's Sports, & More
Jul 09, 2024
Managing Misinformation, Tackling Sports Podcast Ads, & More
Jul 08, 2024
Making Logos Loud, Sports Driving Standardization, & More
Jul 03, 2024
YouTube Trends Report, Where Gen Z Gets News, & More
Jul 02, 2024
News Producers ❤️ Podcasts, Updates from Vidcon, & More
Jul 01, 2024
Expected Podcast Ad Load, 🎵 Labels Sue AI Startups, & More
Jun 28, 2024
Olympic Advertising Strategies, Acast's UK Election Campaign, & More
Jun 27, 2024
NYT’s Audio Paywall, Podcasting's Ad Advantage, & More
Jun 26, 2024
My Favorite Insight From Ad Nauseam
Jun 26, 2024
🎵Labels on Music AI, Cross-Apple Podcast Subscription, & More
Jun 25, 2024
Sports Podcasts a Touchdown for Brands, New Spotify Plans, & More
Jun 24, 2024
Improving Podcasting's Accessibility, Worldwide Industry Growth, & More
Jun 21, 2024
Podcasting is Influencing, Coverage from Cannes, & More
Jun 20, 2024
Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More
Jun 18, 2024
🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More
Jun 17, 2024
Spotify Video Goes Wide, New Podcast Ad Study, & More
Jun 14, 2024
Podcast Ad Frequency Study, Forbes x Walmart Creator Upfront, & More
Jun 13, 2024
Apple's Attribution Revamp, Side Hustlers ❤️ Podcasts, & More
Jun 12, 2024
Focusing Influencers @ Upfront, 🌏 Branded Podcasting's Growth, & More
Jun 11, 2024
Audio's Cross-Platform Power, Video on Spotify, & More
Jun 10, 2024
Megaphone to Recertify, Audiences on Podcast Ads, & More
Jun 07, 2024
Tolerating Podcast Ads, SAG-AFTRA AI Waiver, & More
Jun 06, 2024
Discord Signs TuneIn, Canadian Tax on Foreign Streamers, & More
Jun 05, 2024
“My Audience Won’t Tolerate Advertising”
Jun 05, 2024
Spotify Signs Nebula for Video, Kids' Podcasts Cut 📱Time, & More
Jun 04, 2024
Megaphone to Rejoin IAB, 🍁 Podcast Trend Report, & More
Jun 03, 2024
Addressing Spotify, Aging Out Demographics, & More
May 31, 2024
Of Mice and Megaphone
May 29, 2024
Industry Leaders in London, Licensing in Podcasting, & More
May 23, 2024
Spotify Podcast Trends, Business Podcast Audience Analysis, & More
May 22, 2024
Politics in Podcast Ads, Spotify Removes Ad Floor, & More
May 17, 2024
1/3 UK Listens to Podcasts, Spotify Tests Transcripts, & More
May 16, 2024
Spotify Removing Price Floor, New Hub for Podcast IP, & More
May 15, 2024
Podcast Upfront Recap, Audio Announcements, & More
May 13, 2024
IAB Podcast Revenue Report, Global Podcasting Grown, & More
May 10, 2024
New IAB Podcast Report, Growing Podcasting's 55+ Crowd, & More
May 09, 2024
Podcast Wins Pulitzer, Optimistic Advertising Budgets, & More
May 08, 2024
The Wilford Brimley Podcast
May 08, 2024
Upcoming Podcast Upfront, Audio Creating Demand, & More
May 07, 2024
Podcasting Prime Minister, Global Weekly Listeners, & More
May 06, 2024
Podcast Advertising's Q1, The Safest Advertising Bet, & More
May 03, 2024
Spotify's NewsFronts Debut, IAB Podcast Measurement v2.2, & More
May 02, 2024
Podcast Advertising - The Safest Bet in a Risky Landscape
May 02, 2024
Podcasting in India, Q1 Revenue Growth, & More
May 01, 2024
SXM Q1 Podcast Growth, ✈️ Travel Advertising Surges, & More
Apr 30, 2024
March's Top Podcast Advertisers, Growing YouTube Shorts, & More
Apr 29, 2024
Spotify Has Left the IAB, Podcast Adspend Grows in UK, & More
Apr 26, 2024
Podcasts Rival TikTok in Japan, Acast's Annual Report, & More
Apr 25, 2024
UK Podcast Adspend Growth, Avoiding Marketing Fatigue, & More
Apr 24, 2024
That Was Us: Dialing in the Rewatch
Apr 24, 2024
Spotify's Q1 Earnings, Podcasters to Cover UK Election, & More
Apr 23, 2024
Spotify Leaves IAB, GroupM Reclassifies YouTube, & More
Apr 22, 2024
Sports Fans Love Audio, Creator Funding Surges, & More
Apr 19, 2024
UK Election Advertising, SXM Sports Audio Study, & More
Apr 18, 2024
Digital Audio Ads Growing, JAR Audio Pilot Competition, & More
Apr 17, 2024
IAB Revenue Report, ARN Path to SCA, & More
Apr 16, 2024
IAB's Podcast Upfront, Olympic Ads Selling Fast, & More
Apr 15, 2024
The Roost Acquired by Night, True Crime's Success in Podcasting, & More
Apr 12, 2024
Gumball's Campaign Builder, RadioDays NA's Podcast Summit, & More
Apr 11, 2024
Bartlett Founds Flight Studio, New Podcast Ad Research, & More
Apr 10, 2024
How to Embiggen Podcasting
Apr 10, 2024
Night Acquires The Roost, Gen Alpha's Loving Sports, & More
Apr 09, 2024
L.A. Evolutions Keynotes Published, 2024 M&A Drivers, & more
Apr 08, 2024
Podcasting is an Ad Bargain, Retail Media's Audio Future, & More
Apr 05, 2024
Cord Cutting Grows in USA, Podcasting's Netherlands Growth, & More
Apr 04, 2024
Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More
Apr 03, 2024
Retail Media x Audio, Podcasting's PR Power, & More
Apr 02, 2024
Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More
Apr 01, 2024
Audible Grows Originals, True Crime's Advertiser Appeal, & More
Mar 28, 2024
2024 Ambies Winners, Top Executives Love Podcasts, & More
Mar 27, 2024
Political Podcasting Survey, Spotify's Education Experiment, & More
Mar 25, 2024
Podcasting's March Madness Potential, New Host-Read Programmatic Tool, & More
Mar 22, 2024
AdvertiseCast to Rebrand, Podcasting's Ad Responsibility, & More
Mar 21, 2024
Streamlining Host-Read Ads, BBC Proposes UK Podcast Ads, & More
Mar 20, 2024
Owning Podcasting’s Responsibility
Mar 20, 2024
March Madness Podcast Potential, YouTube's Teen Userbase, & More
Mar 19, 2024
Podcasting's Once-in-a-Century Opportunity, BBC Podcasts x Amazon Music, & More
Mar 18, 2024
Podcasting's SXSW 2024, Video Adopts Podcast Techniques, & More
Mar 15, 2024
U.S. Latino Podcast Growth, Letting Brand Studies Breathe, & More
Mar 13, 2024
Podcasting's Share of Audio, GenZ Pays for Premium, & More
Mar 12, 2024
Who's Buying Indie Podcast Companies, Flightpath to Fix "Faked-In", & more
Mar 11, 2024
Apple Podcasts Transcripts Arrive, Bringing Music to Podcasting, & More
Mar 08, 2024
New British Podcast Festival Announced, The Roost Thrives, & More
Mar 07, 2024
Apple's Podcast Transcripts Live, PRX Helps Radio Fundraising, & More
Mar 06, 2024
Podcasting Licensed Music - It’s Time
Mar 06, 2024
Podcasts Are Transforming Digital Strategy, Markle to Keynote SXSW, & More
Mar 05, 2024
Earnings Call Roundup, Australia's Audio Advertising Revenue, & More.
Mar 04, 2024
Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More
Mar 01, 2024
Podcasting's Attribution Gap, Untapped Rural Listeners, & More
Feb 29, 2024
Turning Up Ad Audio, Canadian Podcasting's Continued Growth, & More
Feb 28, 2024
B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More
Feb 27, 2024
Spotify's $10b Goal, Podcasting's SXSW Experiment, & More
Feb 26, 2024
Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More
Feb 23, 2024
Your AI Co-Host, Temu's Sonic Branding Win, PodPod's Merger, & More
Feb 22, 2024
Top Podcast Advertisers, Middle East Brand Safety, & More
Feb 21, 2024
Meet Your New Co-Host
Feb 21, 2024
Maximizing SXSW Podcast Potential, Opportunity @ NPR, & More
Feb 20, 2024
Spreaker's Supporter Club, Spotify entre dans ACPM, & more
Feb 19, 2024
Super Bowl Special, Brand Marketing Growth, Slate's Best Year, & More
Feb 16, 2024
Pepsi Goes Wide, Sports Fans Love Video Podcasts, & More
Feb 15, 2024
Taylor Swift’s Podcast Influence, Upper Funnel Success, & More
Feb 14, 2024
The Subtle Key to Podcasting's Persuasiveness
Feb 14, 2024
Branded Content Surging, Building Authentic Multicultural Ads, & more
Feb 13, 2024
Gen Z Ad Appeal, Slate's Podcast Success, Acast on Apple, & More
Feb 12, 2024
What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More
Feb 09, 2024
2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More
Feb 08, 2024
Bumper's Podcast X-Ray, Brand Advertising Growing, More Podcast Investments, & More
Feb 07, 2024
Reintroducing Podcasting
Feb 07, 2024
What $7m Buys in Podcasting, YouTube Outpaces Netflix, Spotify Q4 Earnings, & More
Feb 06, 2024
Spotify Expands Rogan, Black-Owned Accreditation, January Podcast CPMs & More
Feb 05, 2024
Apple's Automatic Transcriptions, Podcasts on ESPN 2, Brand Safety Summit Lessons, & More
Feb 02, 2024
Call Her Daddy Exclusivity Ends, DTC Shoppers Trust Podcasts, IAB ALM Recap & More
Feb 02, 2024
Brand Podcasting Summit, Open Internet Study, Publishers Holding Strong, & More
Jan 31, 2024
Knowing Half The Battle in Podcasting
Jan 31, 2024
Spotify's Audiobook Boom, Podcast Listener Growth, Prime Video Ads, & More
Jan 30, 2024
Apple Transcripts, ESPN Broadcasts Podcasts, Wondery Debuts Toys & More
Jan 29, 2024
Sounder on APIs, Apple Rating Analysis, YouTube's Host-Read Haven
Jan 26, 2024
New NPR CEO, Open APIs for Podcasting, Audacy Revenue Projections, & More
Jan 25, 2024
Diversity Delivers, Personalization Pitfalls, Money Movers, & More
Jan 24, 2024
The “Why” of Your Podcast
Jan 24, 2024
Audio's 2024 Momentum, Challenging TV Upfronts, Networks Test AI, & More.
Jan 23, 2024
Sports' Gen Z Problem, Host-Read on YouTube, Podcasting's Cool Factor & More
Jan 22, 2024
Skippable Ad Engagement, Pivoting to Long-Term Branding, Podcasting x SXSW, & More
Jan 19, 2024
Podcasts Save Time, Teen's Search on TikTok, Chrome Closes Cookie Jar, & More.
Jan 18, 2024
Podcast Ad Expectations, 1 Billion Down-Under Downloads, Podcasting's Programmatic Potential, & More
Jan 17, 2024
The 25 Hour Day
Jan 17, 2024
SXSW x iHeart Awards, Skippable Ad Appeal, Keeping Child-Safe Compliant, & More.
Jan 16, 2024
A Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & More
Jan 12, 2024
Acquisition in Podcasting, Spotify Ambassador Ads, Branded Music Pitfalls
Jan 11, 2024
RSS Live on YouTube, 2023's Average CPM, Podcast Execs on 2024 & More
Jan 10, 2024
NPR's Brand Safety, SXM's Mood Ring, COPPA on Contextual, & More.
Jan 09, 2024
Podcasters in Pajamas, SXM's Research Roundup, Cumulus Signs BiggerPockets & More.
Jan 08, 2024
Christmas Sports Sold Out, YouTube and Co-Measurement, SmartLess' Big Business, & More
Dec 22, 2023
Simplecast's YouTube Integration, Barbie's Lessons for 2024, Netflix's Data Dump, & More
Dec 21, 2023
Seasonal Podcast Ad Strategy, Streaming Audiobook Royalty Concerns, 2024 Agency Trends, & More
Dec 20, 2023
IAB Creator Economy Study, YouTube Postpones Co-Viewing, 2024 Ad Trends, & More
Dec 19, 2023
Disney's Christmas Sports Inventory, SmartLess' Big Business, Behind the SiriusXM Rebrand, & More
Dec 18, 2023
Host Engagement in Video Podcasts, Spotify Signs Warner Bros. Discovery, TikTok Top Teen Choice & More
Dec 15, 2023
Podcasting's Video Dilemma, Realm Signs Adelicious, Marketers Predict Podcast Adspend, & More
Dec 14, 2023
10 Critical Facts about Video and Podcasting for Success in 2024
Dec 14, 2023
TikTok Podcasts Ending, Podcasting's Newest Demographic, McDonald's Continues Diverse Podcast Initiative, & More
Dec 13, 2023
Podcasting Eats Share of Ear, Spotify Signs Warner Bros. Discovery, & More
Dec 12, 2023
TikTok Going Longform, 2024 Ad Spend Predictions, Tech Startup Capital Issues & More
Dec 11, 2023
Audio to Pass $75 billion, ANA Finds Missing Adspend, Programmatic Summit Recap, & More
Dec 08, 2023
Podcast Language Diversity, ANA Finds Missing Adspend, Programmatic Summit Recap, & More
Dec 07, 2023
The Partial Attention Economy of Video Podcasting
Dec 06, 2023
Audio to Pass $75b, Spotify Announces Layoffs, NPR Hires Campbell, & More
Dec 04, 2023
RAJAR's MIDAS Study, Podcast Guests Generate Revenue, Trader Joe's Podcast Advantage & More
Dec 01, 2023
Ad Revenue Beats Expectations, Black Friday Goes Omnichannel, New Podcast Documentary, & More
Nov 30, 2023
Podcasting's Multiplatform Future, Ad Market Growth Continues, Chili's Sonic Branding & More
Nov 29, 2023
Putting Success In Your Way With Video
Nov 29, 2023
Australian Audio Spend Up, Stripping Podcast Ads, IGN's Realm Deal, & More
Nov 28, 2023
UK Podcast Reach Doubles, Guest Hosting Drives Revenue, Trader Joe's Podcasting Play, & More
Nov 27, 2023
Spotify's Android Commission Rate, X Cancels MRC Audit, Adblocker Usage Rising & More
Nov 21, 2023
Spotify’s Global Ad Expansion, Podcasters > Social Influencers, Consumer Holiday Spending & More
Nov 20, 2023
TikTok's Spotify Integration, Record Spoken Word Listenership, Podcasting's Video Dilemma, & More
Nov 17, 2023
Spotify’s Google AI Play, Australia’s Top 100, YouTube’s AI Policies & More
Nov 16, 2023
Feed Drop: Sounds Profitable’s Bryan Barletta on Building an Audio Industry
Nov 16, 2023
Predictive Contextual Audience Targeting, Representation Impacts Ads, Global Signs iHeart
Nov 15, 2023
TikTok x Spotify, Few Word Do Trick, New Podcast Trends Report
Nov 14, 2023
Post-Strike Advertising, NPR Spoken Word Report, Increasing YouTube Podcast Reach
Nov 13, 2023
Brands Increase 2024 Budgets, Super Bowl Podcast Potential, Podcast Consumer Verticals, & More
Nov 10, 2023
SiriusXM Revamp Revealed, Niche Beats Scale, Spotify's Fan Study, & More
Nov 09, 2023
Bigger 2024 Ad Budgets, Podcasting's Branding Boom, Spotify's Growing Library
Nov 08, 2023
Making the Case for Podcasting
Nov 08, 2023
Acast's Sales Growth, Podcast Listener Consumer Verticals, AdWeek's Podcast Awards, & More
Nov 07, 2023
Super Bowl Ad Sellout, New BBC Podcast Tool, NYT Covers LeVar, & More
Nov 06, 2023
Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More
Nov 03, 2023
A Billion for Audioboom, Branded Podcast Directory, Marketers' Big November
Nov 02, 2023
Top September Podcast Advertisers, BBC Podcast Growth, Keeping Your Feed Fresh
Nov 01, 2023
Brands in Audio - A New Platform for Branded Podcasts
Nov 01, 2023
GenZ Brand Recognition, Monitoring Apple Podcast Analytics, Spotify's Audiobook Evolution
Oct 31, 2023
Amazon's Interactive Audio, Positive Holiday Shopping Indicators, 2024 Programmatic Strategies
Oct 30, 2023
Podcasting's Brand Safety Boom, Netflix Frequency Drop, Wondery Podcasts on CTV
Oct 27, 2023
Podcast Ad Frequency Study, YouTube Trend Data, IAB Podcast Revenue Report, & more.
Oct 26, 2023
Sports Podcast Branding Potential, Phones Dominate Shopping, Spotify's Podcast Strategy
Oct 25, 2023
How Branded Podcasts Might Be One Key To New Listeners
Oct 25, 2023
Wondery CTV Play, DTC Brands on Programmatic Audio, Did Somebody Say McDonalds?
Oct 24, 2023
Apple’s Podcast Advertising Potential, Netflix's Ad Frequency, UK Podcast Upfront, & More
Oct 23, 2023
YouTube's RSS Ingestion, New Branded Podcast Study, Antiquated Keyworld Blocking, & More.
Oct 20, 2023
Reframing YouTube Podcasting, CTV Measurement Needs Transparency, Millennials Love Podcasts, & More
Oct 19, 2023
Keyword Blocklist Danger, Spotify’s Brand Safety Play, ARN Aims for SCA, & More
Oct 18, 2023
Confused About Video? The Listeners Aren’t!
Oct 18, 2023
YouTube's Podcast Ad Policy, B2B's Marketing Bloom, Publishers Mislabeled as MFA
Oct 17, 2023
YouTube Passes Netflix w. Teens, Targeting Gen Alpha, Public Media's Future, & More
Oct 16, 2023
Canada's Podcasting Registration, Latino Podcast Listener Data, Reinforcing Download Metric, & More
Oct 13, 2023
Download Metric Integrity, Speaker's Outlier Algorithm, Airchecks in Podcasting, & More
Oct 12, 2023
Postal Match Issues, HGTV Stars Launch Podcast Network, Improving Hispanic Targeting, & More.
Oct 11, 2023
Latino Listener Report, Canadian Podcast Registration, Spreaker's PodUptime, & More
Oct 10, 2023
Keyword Buying in Video, Authentic Hispanic Audio Campaigns, YouTube's Podcasting Potential & More
Oct 06, 2023
Amazon Audio DSP Goes UK, Social Referrals Down for News ,Branded Podcast Study, & More
Oct 05, 2023
Spotify + Audiobooks, AdvertiseCast's CPM Increase, Veritonic Holiday Ad Study, & More.
Oct 04, 2023
Why Branded Content Could Be Bigger Than You Think
Oct 04, 2023
Podcasts in Classrooms, Gen Z Adults Embrace Audio, ADL Search Ad Investigation, & More.
Oct 03, 2023
Dentsu's Keyword Buying, Spotify's CTV Play, Amazon Podcast Previews Go Global, & More
Oct 02, 2023
Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More
Sep 29, 2023
Brand Lift for Influencer ROI, International Podcast Day, Adlarge Partners w/ Barometer
Sep 28, 2023
Audio Attention Outperforms, Sunsetting Google Podcasts, CTV Lifts Programmatic, & More.
Sep 27, 2023
SXSW x Podcasting
Sep 27, 2023
Apple's Apps to Podcasts, Streaming Spending Down 25%, Branded Narrative Has More Lift, & More
Sep 26, 2023
Spotify's Voice AI, Ads on Prime Video, Behind the Minimum Guarantee Numbers & More
Sep 25, 2023
Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids, & More
Sep 22, 2023
Audio Flu Shots, TV Industry Certifies Nielsen Competitors, Podcasting's 3 Eras, & More
Sep 21, 2023
FTC Defines Blurred Advertising, Spotify on Apple, Sony Downsizes Podcasting, & More
Sep 20, 2023
I’m Not Exactly Sure What You Do
Sep 20, 2023
Digital Ad Spend Recovering, Pivot to Pivot to Video, '24 to Break Political Ad Records, & More
Sep 19, 2023
Audio Outgrows Adspend, Recapturing TV’s Reach with Podcasts, NASA en Español
Sep 18, 2023
A Holistic Approach to Podcasting | Feed Drop
Sep 15, 2023
Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & More
Sep 15, 2023
Buffy's Podcast Stake, Inclusive Leadership Makes More, APAC Marketers on Measurement & More
Sep 14, 2023
Podcasts Command Attention, Influencer Spend Increasing, the DoJ's Case Against Google & More.
Sep 13, 2023
Ad-technical Difficulties
Sep 13, 2023
Claritas Converts ArtsAI, The Delete Act, Importance Of Social Search, & More
Sep 12, 2023
Influencer Spend Outpaces Social, Media Mix Problems, Business Owners Overindex as Listeners, & More
Sep 11, 2023
SXM’s Brand Safety Play, ABC Audio Picks Advertisecast, Luminary Adds Ads w/Acast, & More.
Sep 08, 2023
SXM Announces Brand Safety Tool, Podcast CPMs Hold Steadier Than Digital, & More
Sep 07, 2023
Back to School Opportunities, Podcasts at 7% Share of Eare in Cars, & More
Sep 06, 2023
Actually, We Love Ads
Sep 06, 2023
New Research on Causes of Podcast Churn, Nielsen's Podcasting Today Report & More
Sep 05, 2023
Podcast Ad Spend Up 5% YoY, Branded Kids' Podcasts Prove Popular, & More
Sep 01, 2023
Word-of-mouth Still Best Podcast Promotion Tool, Ad Spend Continues to Grow, & More
Aug 31, 2023
Podcasting's Top Spenders in July, CTV Buyers Want Program Data, & More
Aug 30, 2023
The Podcast You Want To Make
Aug 30, 2023
Time Spent With Podcasts Quadruples Since 2017, Dr. Seuss Coming to Wondery+, & More
Aug 29, 2023
29% of US Households Cancel Video Streamers, New Nickelodeon Audio Drama, & More.
Aug 28, 2023
Updates Coming for Apple and Spotify, Podcast Ad Consideration Up, & More
Aug 25, 2023
Embracing YouTube Podcasting, CTV's Path Through Maturity, & More
Aug 24, 2023
Updates to Spotify for Podcasters, PodcastOne to go public, & more
Aug 23, 2023
Triton Digital Integrates YouTube, new Advertiser Perceptions study, & More
Aug 22, 2023
Apple Partners with Linkfire, SXM partners with The Trade Desk, & More
Aug 21, 2023
Acast Partners with Podscribe, Amazon's building an SSP, & More
Aug 18, 2023
Acast Partners with Podscribe, How Former Spotify Exclusives Perform, & More
Aug 17, 2023
Why Podcasters Should Embrace Ad Measurement, New Acast US Leadership, & More
Aug 16, 2023
Making a Podcast People Hate
Aug 16, 2023
Descript Acquires Squadcast, Australian Podcast Ad Revenue Up 64%, & More
Aug 15, 2023
Podcasts reach 10% share of ear, Amazon's building an SSP, & more.
Aug 14, 2023
Podcasting Q2 Earnings, Spotify x Patreon, and more.
Aug 11, 2023
Spotify x Patreon is here, Why Most Podcasters Skip Video, and more from The Download
Aug 10, 2023
The Download for August 9th, 2023
Aug 09, 2023
The Song of the Summer, and the Joe Rogan Problem
Aug 09, 2023
The Download for August 8th, 2023
Aug 08, 2023
The Download for August 7th, 2023
Aug 07, 2023
Audio Ads Outperform Video for Attention & 2 Other Stories
Aug 04, 2023
The Download for August 3rd, 2023
Aug 03, 2023
The Download for August 2nd, 2023
Aug 02, 2023
Introducing The Download
Aug 02, 2023
The Download for August 1st, 2023
Aug 01, 2023
Podcast Listeners Likely Skip Radio Ads & 2 Other Stories
Jul 28, 2023
Only Be Kind
Jul 26, 2023
Podcasts are Growing Globally & 2 Other Stories
Jul 14, 2023
Will Podcast Ad Revenues Double By 2025? Not Without These Five Things
Jul 12, 2023
FTC Cracking Down on Endorsements & 2 Other Stories
Jul 07, 2023
New Study Examines Buyer Perceptions of Podcast Advertising & 2 Other Stories
Jun 30, 2023
Neither Fish Nor Fowl
Jun 28, 2023
Spotify Shifts Podcast Strategy, & 2 Other Stories
Jun 23, 2023
Celebrity Podcasts: Successes or Sussexes?
Jun 21, 2023
Podcast Listeners Receptive to Political Ads & 2 Other Stories
Jun 16, 2023
Unifying Programmatic Buying
Jun 13, 2023
Spotify Downsizes 2% of Podcast Workforce & 2 Other Stories
Jun 08, 2023
Podcasting's Biggest Opportunity
Jun 06, 2023
Australian Podcast Ad Spend Up 13% & 3 Other Stories
Jun 01, 2023
The Complicated Role of AI in Podcasting
May 31, 2023
A Rebuttal to Podcasting's "demise" & 2 Other Stories
May 25, 2023
A VAST Feature Request
May 23, 2023
Reflecting on IAB Podcast Upfront, & 2 Other Stories
May 18, 2023
How Podcast and Audio Studies are Conducted
May 17, 2023
Growing Up in Podcasting - Literally
May 16, 2023
DISQO Study Highlights the Power of Podcast Ads & 2 Other Stories
May 11, 2023
Podcasting's Golden Ratio
May 09, 2023
Using CTV as a Roadmap for Programmatic Audio & 3 Other Stories
May 04, 2023
Swinging for the Podcast / Audio Industry Fences
May 03, 2023
A Key to Global Podcast Growth
May 02, 2023
How Brands Can Lift Minority-Owned Media & 2 Other Stories
Apr 27, 2023
Revisit: How To Approach A Podcast Industry-Wide Education Initiative
Apr 26, 2023
Bringing More to the Table
Apr 25, 2023
Blocklists Continue to Hurt News, & 3 Other Stories
Apr 20, 2023
April is Adopt-a-Listener Month: A Conversation with Lauren Passell
Apr 19, 2023
S&P Revises Ad Spend Prediction & 2 Other Stories
Apr 13, 2023
Radiodays Europe Recap: Trends, Highlights, and Research
Apr 12, 2023
How to Murder a Podcast
Apr 11, 2023
AMERICA Act Aims to Regulate Big Ad Tech & 2 Other Stories
Apr 06, 2023
RIP Baked-In Ads
Apr 05, 2023
Google Announces Ad Library & 2 Other Stories
Mar 30, 2023
5 Questions To Ask Your Podcast Audience
Mar 29, 2023
The Audio Customer Journey: Don’t Stop Believin’
Mar 28, 2023
Ad Fraud Yet to Significantly Impact Podcasts & 3 Other Stories
Mar 23, 2023
How Google Can Earn the Trust of the Podcast Industry
Mar 22, 2023
The Measurement Excuse
Mar 21, 2023
Podcasters weigh in on ChatGPT, and 2 Other Stories
Mar 16, 2023
Does the Medium Move the Message?
Mar 14, 2023
Spotify On Stream Announces New Features & 3 Other Stories
Mar 09, 2023
Feed Drop: Danone's Conscious Marketer, Linda Bethea
Mar 08, 2023
Data Decoded
Mar 07, 2023
Podcasts Are Coming to YouTube Music & 3 Other Stories
Mar 02, 2023
How Can Spotify Make Streaming Ad Insertion Stick?
Mar 01, 2023
What We Talk About When We Talk About Podcasts
Feb 28, 2023
Podcasting's Frequency Problems Are Not Unique & 3 other stories
Feb 23, 2023
What Will Pre-Bid Look Like in Podcasting?
Feb 22, 2023
How Google Can Earn Our Trust
Feb 21, 2023
An FTC-Friendly Future for Podcast Ads & 2 Other Stories
Feb 16, 2023
The Podcast Experience at On Air Fest is Coming
Feb 15, 2023
Podcasting's Curse of Knowledge
Feb 14, 2023
SXM + Mindshare Publish Black Podcast Listener Report & 3 other stories
Feb 09, 2023
Sounds Profitable’s 2023 Roadmap
Feb 08, 2023
Can Spotify Make Streaming Ad Insertion Stick?
Feb 07, 2023
Podcast Ad Buyers Yet to See Slowdown & 3 other stories
Feb 02, 2023
Marketecture Feed Drop: Podcast Ad Tech for Dummies
Feb 01, 2023
It's Right There In Front Of You
Jan 31, 2023
Spotify Lays Off Six Percent Of Workforce And 6 Other Stories
Jan 26, 2023
My Three Favorite Data Points of 2022
Jan 24, 2023
Podcasting’s Recession Era And How Podcasters Are Approaching It And 4 Other Stories
Jan 19, 2023
The New Sounds Profitable
Jan 17, 2023
Megaphone has Weekend of Outages & 8 Other Stories
Jan 12, 2023
Acquisitions & Funding - 2022 Podcast Industry Overview
Jan 10, 2023
Three Reasons Podcast Creatives Should Embrace, Not Fear, The Role of AI
Dec 20, 2022
Amazon Pushing Podcasts Offline & 5 Other Stories
Dec 15, 2022
Brand Safety, Suitability, and Podcasting’s Superpower
Dec 15, 2022
Centering Outside the Safety of RSS
Dec 14, 2022
Sounds Profitable Publishes Brand Safety and Suitability Study Safe and Sound & 7 Other Stories
Dec 08, 2022
A DeepDive Retrospective
Dec 08, 2022
Samsung Free App Issue Causes Spike In Downloads & 7 Other Stories
Dec 01, 2022
Why CPA Ads are a Win-Win, Running a Podcast Like a Business, and More with Amanda McLoughlin
Nov 30, 2022
Creating Podcast Subscription Awareness
Nov 29, 2022
The Current State of Subscription Podcasting
Nov 22, 2022
Apple Podcasts is using machine learning to tag episodes and 7 other stories
Nov 17, 2022
Podcasting, Audiobooks, And The Third Thing
Nov 15, 2022
Why Sports Podcasts Could Be a Slam Dunk for Advertisers... & 6 Other Stories
Nov 10, 2022
Is It Time To Rethink Promo Codes?
Nov 09, 2022
Radio's Seven Warnings For The Podcast Industry: Part 2
Nov 08, 2022
Amazon Music Adds Entire Music Catalog, Ad-Free Podcasts & 6 Other Stories
Nov 03, 2022
Radio's Seven Warnings For The Podcast Industry: Part 1
Nov 01, 2022
How Podcast Networks are Making Their Own Rules for Political Advertising & 5 Other Stories
Oct 27, 2022
Two Years Later
Oct 26, 2022
Where Your Podcast Plays Matters More Than You Think
Oct 25, 2022
TikTok spotted scraping podcast feeds & 8 Other Stories
Oct 20, 2022
What Does the Competitive Landscape for Podcasting Really Look Like?
Oct 18, 2022
ESPN Nears Large New Partnership With DraftKings & 6 Other Stories
Oct 13, 2022
Does Podcasting Have an Ad Frequency Problem?
Oct 11, 2022
Podcasting overtakes talk radio, CPMs increase & 7 Other Stories
Oct 06, 2022
Is It Time To Rethink Promo Codes?
Oct 05, 2022
Sounds Profitable - Two Years Later
Sep 30, 2022
Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads & 7 Other Stories
Sep 29, 2022
Serial and the Importance of Content Curation & 8 other stories for September 22nd 2022
Sep 22, 2022
Inaugural Business Leaders Summit Recap
Sep 21, 2022
One Key To Growing Podcasting We Take For Granted
Sep 20, 2022
Programmatic Advertising Could Make Podcasting a $6 Billion Industry by 2026 & 7 Other Stories
Sep 15, 2022
Programmatic Advertising for Buyers
Sep 13, 2022
All We Know About Netflix's Ad Plans So Far & 9 Other Stories
Sep 08, 2022
100 Years of Audio Advertising
Sep 07, 2022
Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?
Sep 06, 2022
Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories
Sep 01, 2022
The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network
Aug 30, 2022
The Future of Brand Safety & Suitability for Audio
Aug 24, 2022
Podcast Ad Delivery: Make Better Sandwiches
Aug 23, 2022
Apple Ramps Up Its In-House Podcasting Efforts & 6 other stories for August 18th 2022
Aug 18, 2022
The Podcasting Problem Hiding in Plain Sight
Aug 16, 2022
Podcast Quarterly Earnings & 6 Other Stories
Aug 11, 2022
How To Approach A Podcast Industry-Wide Education Initiative
Aug 10, 2022
Programmatic Advertising for Podcasters: How to Get Started
Aug 09, 2022
TikTok Eyes Podcasting? & 6 Other Stories for August 4th 2022
Aug 04, 2022
Shameless Acquisition Target - Episode Drop
Aug 03, 2022
What Garth Brooks Can Teach Us About Podcast Ads
Aug 02, 2022
Reporting On The Business Of Podcasting
Jul 24, 2022
Acast Buys Podchaser & 6 other stories for July 21, 2022
Jul 21, 2022
Blubrry Brings A New Spin To Media Kits & 6 more stories for July 14, 2022
Jul 14, 2022
Edison Research Says Podcasting Is More Succession Than Yellowstone & 8 more stories for July 7, 2022
Jul 07, 2022
Sounds Profitable Publishes The Creators Report + 5 more stories for June 30, 2022
Jun 30, 2022
SP Highlights: Disinformation and Ad Accountability w/ Claire Atkin Of Check My Ads
Jun 26, 2022
YouTube Gives Tips To Podcasters + 8 more stories for June 23, 2022
Jun 23, 2022
SP Higlights: Sounds Profitable en Español! w/ Sean King of Veritone One
Jun 19, 2022
Spotify’s Building A New Brand Safety Tool + 4 more stories for June 16, 2022
Jun 16, 2022
Spotify’s Earnings Call Happened + 5 other stories for Jun 10, 2022
Jun 10, 2022
Podcast Euro-Trip Recap
Jun 05, 2022
Podcast Profits On The Rise In The UK + 5 other stories for June 3, 2022
Jun 03, 2022
The Final Show - But Not The End
Jun 03, 2022
Spotify Erroneously Serves Liquor + 4 more stories for May 27, 2021
May 27, 2022
What To Expect When You’re Expecting Tom Webster (To Join Sounds Profitable)
May 22, 2022
Premium Podcasting On Apple Just Got Easier + 4 more stories for May 20, 2022
May 20, 2022
Exploring a Real-Time Case Study with Fatima Zaidi of Quill
May 15, 2022
US Podcasting Revenue Is Up + 5 more stories for May 13, 2022
May 13, 2022
The Dos and Don’ts & How Tos of Branded Podcasting
May 11, 2022
Sounds Profitable
May 10, 2022
Potential New IAB Standards Revealed + 5 more stories for May 6, 2022
May 06, 2022
Beyond Editing and SEO: How to Produce Compliant Podcast Transcripts
May 01, 2022
Warner Music Launches A Podcast Network + 3 more stories for April 29, 2022
Apr 29, 2022
Roll With The Changes
Apr 29, 2022
How Is Podcast Adtech Different From All Other Adtech?
Apr 24, 2022
Data Scraping Is Officially Legal + 5 other stories for April 22, 2022
Apr 22, 2022
How to Position Your Podcast to Be Featured in the Major Podcasting Listening Apps
Apr 17, 2022
Audio is the Fastest Growing Digital Ad Sector + 6 Other Stories
Apr 15, 2022
Podcasting's Most Important Investment
Apr 15, 2022
Recapping Podcast Movement: Evolutions
Apr 10, 2022
Digital Ads Evolve As Online Privacy Increases + 4 more stories for April 8, 2022
Apr 08, 2022
For Your Consideration: The Many Flavors of Sounds Profitable
Apr 03, 2022
Podcast CPMs Outpace Digital + 4 more stories for Apr 1, 2022
Apr 01, 2022
What To Do When The Line Stops Going Up
Apr 01, 2022
Breaking Down 1st, 2nd, and 3rd Party Data
Mar 27, 2022
Unsavory Developments At Stitcher After Buyout + 5 other stories for Mar 25, 2022
Mar 25, 2022
Brand Safety & Suitability: Explained
Mar 20, 2022
Beer Gets Into Video Podcast Advertising + 6 more stories for Mar 18, 2022
Mar 18, 2022
Podcasting's Most Controversial Statistic
Mar 18, 2022
The Low-Down From 'The Download' Team at Sounds Profitable
Mar 13, 2022
Ad Tech Firms Under Fire For Data Scraping + 5 more stories for Mar 11, 2022
Mar 11, 2022
The Care And Feeding Of A Podcast Audience
Mar 11, 2022
Unpacking Podcasting’s Good Data w/ Caila Litman
Mar 06, 2022
Big Name Podcasts Gets Big Numbers + 5 other stories for Mar 4, 2022
Mar 04, 2022
What Podcasting's Best Customers Think Of Podcast Ads
Mar 04, 2022
Radio Teaching Podcasting Lessons w/ Pierre Bouvard
Feb 27, 2022
Libsyn Grows Monetization + 4 more stories for Feb 25, 2022
Feb 25, 2022
Solving For Pain Points w/ Sean Howard
Feb 20, 2022
Amazon Exclusivity Deals Galore + 4 more stories for Feb 18, 2022
Feb 18, 2022
Programmatic and Transparency w/ Jordan Bentley
Feb 13, 2022
SmartLess Media Launch + 4 more stories for Feb 11, 2022
Feb 11, 2022
Disinformation and Ad Accountability w/ Claire Atkin
Feb 06, 2022
Is The IAB On Borrowed Time? + 4 more stories for Feb 4, 2022
Feb 04, 2022
Scattered To The Wind
Feb 04, 2022
HBO Gets Serious About Podcasting + 4 more stories for Jan 28, 2022
Jan 28, 2022
A Deep Dive on Device Graphs w/ Chase Miller of Claritas
Jan 23, 2022
The Oversimplified Superstring Hit Incubation Theory Of Podcasting
Jan 21, 2022
Audible Stops Making Audio NYT + 4 more stories on The Download for January 14th, 2022
Jan 14, 2022
The Best Schnitzel In Detroit
Jan 07, 2022
NYT buys The Athletic + 4 more stories on The Download for Jan 7, 2022
Jan 07, 2022
Episode Drop! Podcast Pontifications
Jan 06, 2022
The Download: Week of 12/31/21
Dec 31, 2021
The Download Before Xmas
Dec 24, 2021
Racing, And Pacing, And Plotting The Course
Dec 23, 2021
The Download (Premiere Episode)
Dec 21, 2021
Behind the Art of Sounds Profitable w/ Jake Crowe
Dec 20, 2021
The Hidden Costs of In-App Paid Podcast Subscriptions w/ Lindsay Graham
Dec 13, 2021
Why Would People Listen To Podcasts...On The 'Tube?
Dec 10, 2021
Why to Invest and Advertise in the Latino Podcast Segment w/ Gabriel Soto
Dec 06, 2021
Happy Thanksgiving from Sounds Profitable
Nov 29, 2021
The Last, Best Frontier For Podcasting
Nov 26, 2021
Spotify Is Making Anchor A Serious Advertising Channel w/ Alban Brooke
Nov 22, 2021
Buying vs Building Unique Podcast Adtech w/ James Avery
Nov 15, 2021
Music Was Better In My Day - Now Get Out Of My Yard
Nov 12, 2021
Sounds Profitable en Español! w/ Sean King
Nov 08, 2021
A Deepdive Into Podcast AdTech w/ Pete Birsinger
Nov 01, 2021
The Crux Of The Kerfuffle
Oct 29, 2021
Advising on Advisor w/ Megan Johnson
Oct 25, 2021
Look For The Flowers
Oct 22, 2021
How Audio Quality Impacts Your Brand w/ Marcus dePaula
Oct 18, 2021
BONUS episode featuring Synthetic voices by Veritone MARVEL.ai
Oct 14, 2021
Normal, But Not Back To Normal
Oct 14, 2021
Getting UpFront About Programmatic Podcast Ads w/ Claire Fanning
Oct 11, 2021
Welcome to Season 2! w/ Arielle Nissenblatt
Oct 04, 2021
Looking Into The Matrix, Digital Audio Edition
Oct 01, 2021
SP Highlights: The Intangibles of Podcast Advertising w/ Tom Webster
Sep 26, 2021
Podcasting For Connection
Sep 24, 2021
SP Highlights: Understanding Lift Reports w/ Matt Drengler
Sep 19, 2021
To All The Podcasts I've Loved Before
Sep 17, 2021
SP Highlights: Taking DAI Seriously w/ Heather Osgood
Sep 12, 2021
Workshopping Your Podcast
Sep 10, 2021
SP Highlights: Brand Safety w/ Moomal Shaikh
Sep 05, 2021
Little Boxes
Sep 02, 2021
Finally Sounds Profitable Has A Podcast w/ Evo Terra
Aug 29, 2021
Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani
Aug 22, 2021
Wherever You Get Your Podcasts
Aug 20, 2021
How To Write Podcast Ads That Sell w/ Stew Redwine
Aug 15, 2021
The Most Asked Question In Podcasting
Aug 13, 2021
SP Profiles: Branded Podcasts w/ Dave Zohrob
Aug 08, 2021
How Dynamic Ad Insertion Actually Works w/ Brian Sherman
Aug 01, 2021
Sounds Profitable's Premium Blend w/Jason Sew Hoy
Jul 25, 2021
Podcast Prefix Analytics Explained w/ Karo Chakhlasyan
Jul 18, 2021
Is Podcasting...A Slowing Market?
Jul 16, 2021
Let's Make Podcasting Metrics More Meaningful w/ Juleyka Lantigua-Williams
Jul 11, 2021
We Need More Women Working In Adtech w/ Twila Dang
Jul 04, 2021
Up Next: A Podcast Up Front w/ Donelle Brown
Jun 27, 2021
Podcasts, Audiobooks, and the Third Thing
Jun 25, 2021
The Influencer Marketing Advantage w/ Shreya Sharma
Jun 20, 2021
How To Field Your Own Listener Survey
Jun 18, 2021
How To Buy Host-Read Ads At Scale w/ Jordan Harbinger
Jun 13, 2021
Who Doesn't Like Pizza?
Jun 11, 2021
Don't Forget the Intangibles of Podcast Advertising w/ Tom Webster
Jun 06, 2021
Understanding Lift Reports w/ Matt Drengler
May 30, 2021
Celebrity Podcasts: Neither Fish Nor Fowl
May 28, 2021
The Podscape! w/ John Goforth and Cameron Hendrix
May 23, 2021
Elephants, Shar-Peis, and Hedgehogs: What Recent Podcast Platform Data Really Tells Us
May 21, 2021
Taking DAI Seriously w/ Heather Osgood
May 16, 2021
What Happened to Podcast Listening in Canada?
May 14, 2021
The "Accidental" Podcast Listener
May 07, 2021
Spotify Is Not Going to Kill Podcasting w/ Nick Hilton
May 02, 2021
The Provenance of Podcasting
Apr 30, 2021
The One Thing Podcasters Must Do To Prepare For Paid Podcast Subscriptions
Apr 25, 2021
Post-Roll is Bulls#!& w/ Dane Cardiel
Apr 25, 2021
Targeting Demographics in Podcasting w/ Jay Green
Apr 18, 2021
Spotify is in it to Win it w/ Griffin Caprio
Apr 11, 2021
Does Your Podcast Track You (and is that bad)? w/ Jack Rhysider
Apr 04, 2021
Can American Podcasting Learn From France? w/ Sarah Toporoff
Mar 28, 2021
The Future That's Being Ignored: IPv6 vs. IPv4 w/ Tom Barasso
Mar 21, 2021
The Hero We Need: Programmatic Advertising Saves the Day w/ Benjamin Masse
Mar 14, 2021
How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh
Mar 07, 2021
Rotten to the Core: Do You Know Who's Listening to Your Podcast? w/ James Cridland
Feb 28, 2021
What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help) w/ Mark Steadman
Feb 21, 2021
Losing Your Cookies: Podcast Advertising and Digital Identity w/ Rishabh Jain
Feb 14, 2021
The Wild West of Podcasting and the Apple Watch, w/ Dave Zohrob
Feb 07, 2021
Unpacking The Challenges of Geotargeting w/ Jason Hanson
Jan 31, 2021