Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

By Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!

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Episodes: 278

Description

Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more.

We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TON of first-time creators fund on day 1, too!

Our podcast exists to help you with your journey before, during, and after crowdfunding using real-world examples from our clients. We share what’s working and what is not in today’s market.

We build pre-launch e-mail lists, get backers during live campaigns, and drive pre-orders and e-commerce sales after your campaign ends!

If you’re DIY marketing (doing it yourself), we created the Crowdfunding Nerds Academy to help, which has specialized courses designed to make sure you’re doing it right!

Buckle up; it’s about to get nerdy.

Episode Date
Making Mint Tin Games
Mar 30, 2026
3 Outcomes of Crowdfunding
Mar 23, 2026
Your Kickstarter Thesis Statement
Mar 16, 2026
Discord Alternatives With Simplified Privacy
Mar 09, 2026
What Made Nimble RPG So Successful?
Mar 02, 2026
Making Terraforming Mars
Feb 23, 2026
Making Corps of Discovery
Feb 16, 2026
Winning Heart's & Minds
Feb 09, 2026
Advertising On ChatGPT
Feb 02, 2026
Making The Cats of Mont Saint Michel
Jan 26, 2026
Shelfside On Common Board Game Design Mistakes
Jan 19, 2026
Making Deliverance
Jan 12, 2026
2026 Tabletop Industry Predictions
Jan 05, 2026
Marketing Movies
Dec 29, 2025
Ecommerce For N00bz
Dec 22, 2025
It's A Wonderful Crowdfunding Film
Dec 15, 2025
Making Arydia
Dec 08, 2025
Marketing Advice For Games You Need To Hear
Dec 01, 2025
Crowdfunding Nerds is Getting a Makeover
Nov 24, 2025
Master Upselling With Accessories
Nov 17, 2025
Strategy, Operations & Tactics
Nov 10, 2025
Addictive Gameplay Loops With Chris Cantero
Nov 03, 2025
Highly Rewarding Game Loops
Oct 27, 2025
Facts: Your Brain Works Better Than Meta AI
Oct 20, 2025
When to Say No!
Oct 13, 2025
TTRPG Discussion w/ Cody Pondsmith, Game Designer At R. Talsorian Games
Oct 06, 2025
Game Design Discussion w/ Caleb Grace, Senior Game Designer of Fantasy Flight Games
Sep 29, 2025
How Game Dev Impacts Business Longevity
Sep 22, 2025
Creating Memorable Experiences: My Solo Case Study
Sep 16, 2025
BETTER LATE THAN NEVER: Are we all selling Game-Shaped Objects?!
Sep 13, 2025
News & How AI Can Ruin Your Project
Sep 01, 2025
Overcoming Backer Objections: 2025 Edition
Aug 25, 2025
$100k Game Secret with Marco Pecota
Aug 18, 2025
Co-Design: Challenges & Strengths
Aug 11, 2025
Crowdfunding Low Priced Games
Aug 04, 2025
Winning Cancelled Pledges Back With DMs
Jul 28, 2025
How Crowdfunding Can Fix Trading Card Games
Jul 21, 2025
Ad Copy Secrets: Lessons Learned From Movie Covers
Jul 14, 2025
1000 True Fans: Crowdfunding Edition
Jul 07, 2025
How To Develop Impactful Influencer Relationships
Jun 30, 2025
Kickstarter AMA: Your Questions Answered!
Jun 23, 2025
Reflections On Kickstarter Head Of Games Interview
Jun 16, 2025
Interview with Kickstarter Head of Games: Asher McClennahan
Jun 09, 2025
Bob Rafei On Crafting Memorable Worlds
Jun 02, 2025
Rulebooks: The Real MVP
May 26, 2025
Luck, Preparedness, Opportunity, & Tariffs
May 19, 2025
Can Board Games Go Pro?
May 12, 2025
Game Over, Start Again? with Ryan Williams
May 05, 2025
Kickstarter Asked Me To Do A Webinar
Apr 28, 2025
Mastering Board Game Pitches with Adam Porter
Apr 21, 2025
Chinese Manufacturer Talks Tariffs
Apr 14, 2025
Tariff Advice & Tips You Need To Hear!
Apr 07, 2025
Thriving Amidst Giants
Mar 31, 2025
Case Study: When The Going Gets Tough
Mar 24, 2025
ARGs: The Secret Sauce of Portal's Marketing with Jeep Barnett
Mar 17, 2025
Marketing Scams & How I Almost Lost $9500
Mar 10, 2025
THE BEST COLLEGE LECTURE ON MARKETING EVER
Mar 03, 2025
Crowdfunding TTRPGs: Secrets Behind Raising $10M In A Single Campaign
Feb 24, 2025
Demonstrating Your Product
Feb 17, 2025
Shots Fired! Kickstarter Responds To GameFound
Feb 10, 2025
Mastering Email Subject Lines
Feb 03, 2025
First Impressions: Gamefound’s New Marketing Program
Jan 27, 2025
Gamefound or Kickstarter for 2025? with Alex Radcliffe
Jan 20, 2025
Cultivating Thriving Contractor Partnerships
Jan 13, 2025
How to Cope with Negativity and Leverage Criticism
Jan 06, 2025
The Best Time to Launch in 2025
Dec 30, 2024
2024 In Review & 2025 Industry Predictions
Dec 23, 2024
Motivation Mastery with Donnie Chase
Dec 16, 2024
Amazon Ecom Strategies For Board Games
Dec 09, 2024
Kickstarter Marketing Case Study: Springsign
Dec 02, 2024
Have you ever wanted to quit?
Nov 25, 2024
How To Craft Modern Kickstarter Pages
Nov 18, 2024
Trump & Crowdfunding: What This Means For You
Nov 11, 2024
Recharge: The Power of Rest and Hobbies
Nov 04, 2024
The Business of Kickstarter: AMA Edition
Oct 28, 2024
Master Your Product Pitch with Galen McCown
Oct 21, 2024
Analysis of Crowdfunding in 2024 with Konstantinos Manos
Oct 14, 2024
Kickstarter Success: Evolving Strategies
Oct 07, 2024
Kickstarting Standalone Games Vs. Expansions
Sep 30, 2024
Navigating the Calm Before the Kickstarter Storm
Sep 23, 2024
Power Creep & Expanding Into Board Game Arena with Kneight Reinagel
Sep 16, 2024
Are You Ready to Launch on Kickstarter?
Sep 09, 2024
Talking To Noobs, The Stock Market, and You 💰
Sep 02, 2024
Is It Possible To Gain 8-10K Emails Before Launch? Big Budget Crowdfunding Problems
Aug 26, 2024
Why They Won’t Back Your Kickstarter… & How To Change Their Mind!
Aug 19, 2024
Navigating the Mid-Campaign Wasteland with Mike Ibeji
Aug 12, 2024
The Latest Crowdfunding Data: Trends & Analysis
Aug 05, 2024
Unleashing the Power of Storytelling in Kickstarter Marketing
Jul 29, 2024
How To Discover Your Target Market & Design For Them
Jul 22, 2024
How To Stand Out + Newbie Designer Mistakes
Jul 15, 2024
Using Polls To Fix Crowdfunding Problems
Jul 08, 2024
Reflections Upon Origins 2024: Successes, Surprises, & Convention Advice
Jul 01, 2024
How To Troubleshoot Your Facebook Ads For Crowdfunding
Jun 24, 2024
Launching Your Second Kickstarter With Dave Beck
Jun 17, 2024
Convention Prep & Your Customer’s Experience
Jun 10, 2024
Email Marketing Essentials: Boost Your Open Rate By 20%
Jun 03, 2024
A New Vision For Kickstarter: What This Means For You
May 27, 2024
Trying Hard and Failing
May 20, 2024
Activating Your Fans: How To Do It Right
May 13, 2024
How to Learn What Your Fans Want: A Deliverance Case Study
May 10, 2024
Launching A Second Campaign & Processing Feedback
May 06, 2024
Handling Criticism, Fame, and Success
Apr 25, 2024
6 Misconceptions About Crowdfunding
Apr 21, 2024
Kickstarter Stretch Goals: Smart or Sleazy?
Apr 15, 2024
Direct Sales Strategy For Board Games
Apr 08, 2024
How To Sell 45,000 Games Post Kickstarter
Apr 01, 2024
Expansion & Reprint Kickstarter Strategy
Mar 25, 2024
Galactic Cruise - How To Launch With 13K Kickstarter Followers
Mar 18, 2024
Getting Investors For Game Development With Chris Skaggs
Mar 11, 2024
How To Craft Your Kickstarter For Retail Pledges
Mar 04, 2024
Selling Your Business & Game IP With Bryan Gonzales
Feb 26, 2024
Best Pledge Manager For Board Games
Feb 19, 2024
Energy & Nutrition For Crowdfunding Success With Julie Litchfield
Feb 12, 2024
How To Spot Fake Kickstarter Gurus
Feb 05, 2024
Perceived Value Vs Real Value
Jan 29, 2024
Selling Well: Ethics, Integrity, & Sleazy Salespeople
Jan 22, 2024
Mastering Goal Setting: Journey to a More Productive Life
Jan 15, 2024
Balance Breaks: A Guide to Boost Crowdfunding Productivity
Jan 08, 2024
Combatting Complacency: Mastering Your Kickstarter Campaign
Jan 01, 2024
Predictions for 2024!
Dec 25, 2023
Sharks, Ice Cream, and a Revolutionary Marketing Odyssey
Dec 18, 2023
Unveiling Success: Crowdfunding Tactics and Viral Game Campaigns
Dec 11, 2023
Boost Your Crowdfunding: Secrets from WW2 Propaganda & Humor Marketing
Dec 04, 2023
Nerding Out: Unmasking Felicia Day’s Internet Legacy and Productivity Hacks
Nov 27, 2023
Cybersecurity Unmasked: Protecting Your Crowdfunding Campaign
Nov 20, 2023
Andrew & Sean React! Episodes 6-10 Revisited
Nov 13, 2023
Table Presence: Crafting Irresistible Board Games
Nov 06, 2023
Embracing Change: Navigating Life and Business at Milestone 150
Oct 30, 2023
Navigating Crowdfunding Twists: Pivoting and Staying Positive
Oct 23, 2023
A Crowdfunding Page Template With Ben O’Brien
Oct 16, 2023
BoardGameGeek Advertising - Everything You Need To Know
Oct 09, 2023
Crowdfunding Rewind: Episodes 1-5 Revisited
Oct 02, 2023
How To Hire The Right People
Sep 25, 2023
Distribution Planning & Kickstarter Discount Fails
Sep 18, 2023
Interviewing David Finn of Bridge Distribution & Fulfilment
Sep 11, 2023
Managing Expectations In Crowdfunding Fulfillment
Sep 04, 2023
The Virtuous Cycle In Action: A Case Study
Aug 28, 2023
Leveraging Supply & Demand: A Case Study
Aug 21, 2023
Diagnosing An Underperforming Kickstarter Campaign
Aug 14, 2023
Interfacing With Retailers Just Got A Whole Lot Easier /w Brendan McCaskell
Aug 07, 2023
Principles of a Thriving Business w/ Andrew’s #1 Mentor
Jul 31, 2023
Planet Unknown’s Journey To ”Overnight” Success
Jul 24, 2023
YouTube Content Strategy For Crowdfunding Games
Jul 17, 2023
Red Flag Mistakes Of Kickstarter Campaigns
Jul 10, 2023
Relationships vs Transactions
Jul 03, 2023
Lab Rats & Life Balance
Jun 26, 2023
Common Sense Finance Advice
Jun 19, 2023
3 Key Elements That Make Booths Successful At The UKGE
Jun 12, 2023
How To Leverage YouTube & The BGDL Journey
Jun 05, 2023
How To Leverage Miniatures In Marketing
May 30, 2023
Playing The Long Game In The Board Game Industry
May 22, 2023
Product Placement In Board Games With B2B Partnerships
May 15, 2023
Running A Campaign Outside A Kickstarter Friendly Country
May 08, 2023
Min-Maxing Amazon Board Game E-Commerce
May 01, 2023
Maximizing Physical Energy & Mental Focus For Crowdfunding
Apr 24, 2023
Playtesting Is Marketing
Apr 17, 2023
Is It Possible To Predict Crowdfunding Results?
Apr 10, 2023
Use Games To Level Up Your Marketing Skills
Apr 04, 2023
”How Many Games Should I Print?”
Mar 27, 2023
Mastering the Art of Manufacturing with Hersh Glueck
Mar 21, 2023
Shelfside’s Influencer Hacks & Communication Tips
Mar 13, 2023
How To Stop Amazon Crushing Your Post-Campaign Sales
Mar 06, 2023
Reddit Ads? Yay or Nay?
Feb 28, 2023
Oh Boy, Let’s Talk AI
Feb 20, 2023
How To Grow A Community With Jamey Stegmaier of Stonemaier Games
Feb 13, 2023
How To Know If People Want Your Game Before Spending Time & Money On It
Feb 06, 2023
Listen To This Podcast Before Creating A TTRPG
Jan 30, 2023
5 Dangerous Assumptions That Can Kill Your Crowdfunding Campaign Before It Begins
Jan 23, 2023
Why Gamers Back Crowdfunding Campaigns
Jan 16, 2023
How To Write A Good Kickstarter Update
Jan 09, 2023
How To Get Better At Marketing
Jan 02, 2023
Troubleshooting The Mid-Campaign Slump: A Case Study
Dec 26, 2022
Listen To This Podcast Before Making Stretch Goals
Dec 19, 2022
Board Game Industry 2023 Predictions
Dec 12, 2022
2022 Board Game Industry Predictions In Review
Dec 05, 2022
Let’s Talk Zombicide With Ross Thompson
Nov 29, 2022
Marketing BIG Games With Ross Thompson
Nov 21, 2022
100th Episode Special + Behind The Scenes!
Nov 14, 2022
Surveying Your Kickstarter Community – Why & How You Should Do It
Nov 08, 2022
How Being Positive Makes You More Money
Oct 31, 2022
How To Interact With Fans In Real Life
Oct 24, 2022
Self-Promotion Without Andrew Lowen
Oct 17, 2022
Playing Around Intellectual Properties with Max Dennis
Oct 10, 2022
Your ”Pitch” Is Kind Of A Big Deal
Oct 03, 2022
When To Spend $10K On a Kickstarter Video
Sep 26, 2022
How To Come Up With Shipping Estimates With Kirk Dennison of Thunderworks Games
Sep 19, 2022
Kickstarter Video’s On A Budget With Ori Kagan (Kagan Productions)
Sep 12, 2022
How To Delight Kickstarter Fans & Your Community
Sep 06, 2022
Email Open Rates For Kickstarter
Aug 29, 2022
Backer Entitlement + Can Creators Be Entitled Too?
Aug 22, 2022
Marketing Games On Steam: Tinyfolks w/ Pierre Vandermaesen
Aug 15, 2022
The Science Of Pricing Your Crowdfunding Pledges
Aug 08, 2022
How To Leverage TikTok & Reddit For Your Kickstarter
Aug 01, 2022
Case Study: What If Your Kickstarter Has Not Yet Funded?
Jul 25, 2022
Amish Romance Novels & Publishing With Kyle Mann
Jul 18, 2022
Customs & Epic Freight Wizardry
Jul 11, 2022
Project Management, Skinny Jeans, & Cowboy Boots With Brandon The Game Dev
Jul 05, 2022
Interviewing Board Game Reviewer Alex Radcliffe of BoardGameCo
Jun 27, 2022
BackerKit Crowdfunding? First Thoughts w/ Alex Radcliffe
Jun 20, 2022
Getting People To Care About Your Stuff
Jun 14, 2022
Secret Update, The Cake Is A Lie & The Critical Path To Crowdfunding Success
Jun 06, 2022
How To Successfully Operate At Conventions
May 31, 2022
”Typical Results” Of Marketing + Crowdfunding News
May 23, 2022
The Concept of The Magic Circle In Making Amazing Ads
May 17, 2022
Disingenuous Funding Goals & Crowdfunding News
May 10, 2022
This One’s For You Jamey Stegmaier <3
May 02, 2022
How To Stand Out On Kickstarter w/ Marco Pecota
Apr 25, 2022
Crowdfunding Metrics Deep Dive #2
Apr 18, 2022
Social Stretch Goals & Mobilizing Your Crowd
Apr 11, 2022
The ”Art” of Marketing Board Games
Apr 04, 2022
Ep 67: How To Make An Awesome Kickstarter Video w/ David Diaz
Mar 30, 2022
Ep 66: Questions To Ask Marketing Agencies Before Going To Kickstarter
Mar 22, 2022
Ep 65: Listen To This Podcast Before Launching On Kickstarter
Mar 15, 2022
Ep 64: Listen To Joe Slack Before Launching Your Second Kickstarter
Mar 08, 2022
Ep 63: How To Launch Your Second Kickstarter Project With Joe Slack
Mar 01, 2022
Ep 62: Interviewing A Sales Master: Dan Boe – Part 2/2
Feb 22, 2022
Ep 61: Interviewing A Sales Master: Dan Boe – Part 1/2
Feb 15, 2022
Ep 60: Meet The Crowdfunding Nerds Community Moderators
Feb 08, 2022
Ep 59: Instagram Marketing: How Kristen Made It To 7 Figures On Instagram
Feb 01, 2022
Ep 58: The Ultimate Crowdfunding Reading List – Part 2
Jan 25, 2022
Ep 57:The Ultimate Crowdfunding Reading List
Jan 18, 2022
Ep 56: Opportunity Cost - Fact Or Fiction?
Jan 11, 2022
Ep 55: 4 Absolutely Essential Things You Need To Know About Sending Board Game Emails
Jan 04, 2022
Ep 54: Looking Back - A Year Of Crowdfunding Nerds Podcasting
Dec 29, 2021
Ep 53: Bonus Episode With Andrew - How To Engage Your Board Game Community
Dec 22, 2021
Ep 52: 2022 Crowdfunding Predictions & Forecasts For Tabletop Marketing
Dec 14, 2021
Ep 51: The Crowdfunding Nerds Facebook Community Is Now A Thing And You Need To Join It Like Right Now
Dec 08, 2021
Ep 50: How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment
Nov 30, 2021
Ep 49: Gamefound: Behind The Scenes with CEO Marcin Świerkot
Nov 23, 2021
Ep. 48 You Have To Bring A Crowd To Crowdfund
Nov 16, 2021
Ep 47: Marketing The Elder Scrolls V: Skyrim The Adventure Game On Gamefound
Nov 09, 2021
Ep 46: Post-Kickstarter Discussion: Kickstarter Board Game Creator Launches Successful Kickstarter on Kickstarter – Part 2
Nov 02, 2021
Ep 45: Post-Kickstarter Discussion - Kickstarter Board Game Creator Launches Successful Kickstarter on Kickstarter
Oct 26, 2021
Ep 44: 5 Areas of Your Kickstarter Business You Should Be Focusing On
Oct 19, 2021
Ep 43: Haxz0r Techniques To Leverage Your Landing Page During And After Your Kickstarter
Oct 14, 2021
Ep 42: 6 Video Types For Your Kickstarter Board Game Advertising
Oct 05, 2021
Ep 41: Marketing A Video Game Through Kickstarter With Ryan Wiancko of Fractured Veil - Part 2
Sep 28, 2021
Ep 40: Marketing A Video Game Through Kickstarter With Ryan Wiancko of Fractured Veil - Part 1
Sep 22, 2021
Ep 39: Diagnosing Problems With Your Facebook Ads
Sep 16, 2021
Ep 38: The Sunk Cost Fallacy And How To Craft A Welcome Email
Sep 07, 2021
Ep 37: Facebook Ad & Convention ROI For Kickstarter
Aug 31, 2021
Ep 36: Essential Lessons From The Video Game Industry
Aug 24, 2021
Ep 35: The Tabletop Games That Don't Do Well On Kickstarter
Aug 10, 2021
Ep 34: Major Kickstarter Mistakes You Need To Learn From
Aug 03, 2021
Ep 33: Reflections After A Successful Kickstarter – What Worked Best
Jul 27, 2021
Ep 32: Interviewing Ant Lab Games: Part 2 – Dealing With Community Toxicity
Jul 19, 2021
Ep 31: Interviewing Ant Lab Games: What To Look For In Content Creators Who Review Board Games (Part 1)
Jul 13, 2021
Ep 30: 5 MORE Profitable Things You Can Do During Your Kickstarter Mid-Campaign Slump
Jul 06, 2021
Ep 29: 5 Profitable Things You Can Do During Your Kickstarter Mid-Campaign Slump
Jun 30, 2021
Ep 28: How Deliverance Raised $39,000 On Kickstarter in 8 Minutes
Jun 23, 2021
Ep 27: Are Your Manufacturing Numbers Right For Kickstarter?
Jun 15, 2021
Ep 26: Interviewing Nigel Matthews of ShipQuest
Jun 09, 2021
Ep 25: Building Hype With Emails For Kickstarter
Jun 02, 2021
Ep 24: Everything You Need To Know To Get Started With Kickstarter Shipping
May 26, 2021
Ep 23: What We Learned From A Facebook Ads Master And How It Relates To Kickstarter
May 18, 2021
Ep 22: The Honest Truth About Marketing Board Games on Kickstarter
May 11, 2021
Ep 21: From Client to Employee - Ryan and His Kickstarter Journey
May 06, 2021
Ep 20: The Board Games Digital Marketing Agencies Don't Want To Market
Apr 27, 2021
Ep 19: 8 Business Ideas You Need To Know For Your Kickstarter
Apr 20, 2021
Ep 18: Hygiene Factors of Your Kickstarter Campaign
Apr 14, 2021
Ep 17: Organically Engage a Facebook Community With Your Board Game
Apr 06, 2021
EP 16: Work-Life Balance & Running a Kickstarter w/ Chip Cole
Mar 30, 2021
Ep 15: Board Game Landing Pages 101
Mar 24, 2021
Ep 14: The Virtuous Circle Of Kickstarter Marketing
Mar 16, 2021
Ep 13: Organic Marketing: How To Market Your Kickstarter With Little To No Money - Part 2
Mar 10, 2021
Ep 12: A First-Hand Organic Kickstarter Pre-Marketing Case Study
Mar 02, 2021
Ep 11: How To Market Your Kickstarter With Little To No Money
Feb 24, 2021
Ep 10: What Matters Most To Backers On Your Kickstarter Page With Jeremy Howard
Feb 16, 2021
Ep 9: Kickstarter Mental Health: What You Need To Know & How To Prepare
Feb 10, 2021
Ep 8: Sean's Lessons Learned From 3 Months In Crowdfunding
Feb 02, 2021
Ep 7: How Do You Know If Your Facebook Ads Are Worth It?
Jan 26, 2021
Ep 6: Marketing With Gabe Barrett Of The Board Game Design Lab
Jan 19, 2021
Ep5: 4.5 Things You Need To Plan Before Going To Kickstarter
Jan 12, 2021
Ep4: Gamefound vs Kickstarter
Jan 05, 2021
Ep3: How To Craft Your Kickstarter Offer
Dec 31, 2020
Ep 2: Facebook Ads For Kickstarter & Marketing In Game Development
Dec 22, 2020
Ep 1 : Kickstarter Referral Metrics Deep Dive
Dec 19, 2020
Ep 0 : What is Crowdfunding Nerds About?
Dec 19, 2020