MI Take

By Brad Dieter

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Category: Nutrition

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Description

MI Take is a podcast from Macros Inc that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between.

Episode Date
Episode 9: How FitBitting...
00:11:37




 

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk-free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Sugar and diabetes, what is the direction of causality?

Business Insights: Fitbit acquired by google… is it for the tech or the data? 

What I am learning Today:  You catch more ants with honey than vinegar… but sometimes you don’t want the ants.  

Daily Win: Crossed a major milestone for Macros Inc today, something that was a goal of ours the last 24 months and we hit that today. 

Daily Learning Lesson: you are far more effective in your work when you are happy. 

Jan 15, 2021
Episode 8: Personal Problems
00:16:06

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: How to think about nutrition and diabetes. Carbohydrate versus Fat Metabolism. 

Business Insights: All businesses solve a problem… our problem is much more real and personal.

What I am learning Today:  Sometimes you lose, and that’s ok. 

Daily Win: We hit the 5,000 download mark in the first week of the podcast. Super pumped about that. 

Daily Learning Lesson: When you are having a bad day, gratitude can flip that around real quick. 

Jan 13, 2021
Episode 7: Oh Jillian...
00:28:25




 

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about a special sale we are running in the merchandise store. I strong-armed Jay into letting me run a discount for the holidays and I don’t think he has removed the code yet, so go to macrosinc.net/shop and use the code WINTER2020 (all caps) for 10% off your order. Also, if you order the GRIT shirt or mug, you get special kudos because Jay hates them… which means we should all order one. So I expect 1000 orders within 24 hours of the podcast being released. 

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: What happens if you eat too much protein, a response to Jillian Michaels

Business Insights: There is a little bit of magic and luck required. 

What I am learning Today:  How to solve the immediacy of communication. 

Daily Win: I took a nap. 

Daily Learning Lesson: The hard lessons are sometimes the best lessons. This is why sports are so valuable to us as kids. 

Jan 12, 2021
Episode 6: Architect Your Life
00:21:22




 

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about a special sale we are running in the merchandise store. I strong-armed Jay into letting me run a discount for the holidays and I don’t think he has removed the code yet, so go to macrosinc.net/shop and use the code WINTER2020 (all caps) for 10% off your order. Also, if you order the GRIT shirt or mug, you get special kudos because Jay hates them… which means we should all order one. So I expect 1000 orders within 24 hours of the podcast being released. 

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: What really matters for weight loss? Why understanding the hierarchy of important matters

Business Insights: Social media is the lifeblood of many businesses… but it is very fickle. 

What I am learning Today:  I haven’t ever really sat down and asked, “what does my ideal life look like”. Today I am starting to work on that. 

Daily Win: Made big strides on business development projects.

Daily Learning Lesson: Sometimes you need to get out of your own way. 

Jan 11, 2021
Episode 5: Leading from the Heart
00:16:03




 

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about a special sale we are running in the merchandise store. I strong-armed Jay into letting me run a discount for the holidays and I don’t think he has removed the code yet, so go to macrosinc.net/shop and use the code WINTER2020 (all caps) for 10% off your order. Also, if you order the GRIT shirt or mug, you get special kudos because Jay hates them… which means we should all order one. So I expect 1000 orders within 24 hours of the podcast being released. 

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: What do we know about food and heart disease? Here is a paper reviewing that topic. 

Business Insights: What makes a good leader? Send your listener mail to brad.dieter@macrosinc.net

What I am learning Today:  How to stop always thinking, “What is next”

Daily Win: Biostrap to help me start getting things back on track. 

Daily Learning Lesson: Sometimes you have to learn to say no. And that is harder than saying yes. 

Jan 08, 2021
Episode 4: Peacetime and Wartime
00:14:56


 

Show Sponsor: Hey Everyone, It’s Brad here, before we get started with the show just wanted to take a minute and let you know about a special sale we are running in the merchandise store. I strong-armed Jay into letting me run a discount for the holidays and I don’t think he has removed the code yet, so go to macrosinc.net/shop and use the code WINTER2020 (all caps) for 10% off your order. Also, if you order the GRIT shirt or mug, you get special kudos because Jay hates them… which means we should all order one. So I expect 1000 orders within 24 hours of the podcast being released. 

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Where do we think the next big fad diet will come from. I can’t imagine anything more extreme than the current diets of carnivore or other super strict diets… maybe the pendulum starts swinging back to reasonable approaches. Or maybe the Master Cleanse makes a huge comeback. Will be interesting to see where this goes

Business Insights: Do you meet your audience where they are at, or do you try and pull them to where you want them to be? This is the question that currently keeps me up at night. 

What I am learning Today:  Wartime CEO and Peacetime CEO

Daily Win: I got more than 8 hours of sleep. That is a wild thing to happen. Apparently this is what being a normal human feels like. 

Daily Learning Lesson: Everyone has different needs for recognition.

Jan 07, 2021
Episode 3: Not Everyone is Me
00:18:25

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Just because it is complicated, doesn’t mean we don’t know a lot about it. Just because there is a lot of nuance, doesn’t mean we can’t solve a lot of problems. 

Business Insights: The current market in our space is saturated by product solutions, content solutions, and productized dieting. Building true service-based firms that have a high-quality service backed by structure, guidelines, regulations, and ethical principles is one major avenue to tap into.  

What I am learning Today:  Not everyone is me

Daily Win: Reflected on 2020 and felt good with how the year was handled. 

Daily Learning Lesson: You will never be fully prepared for things. You still will have to face them.

Jan 06, 2021
Episode 2: Death by Eggs?
00:14:16

Show Sponsor: Today’s episode of the podcast is sponsored by NutriWiki. NutriWiki is a nutrition education platform built by Macros Inc. The NutriWiki is a place to get answers to all your nutrition questions in bite-sized chunks and arm yourself with the knowledge you need to conquer your nutrition. There is a free 5 day email course that you can sign up for on the right-hand side of the page, and a more in-depth course you can take by visiting macrosinc.net/nutriwiki-course-sign-up/

Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let’s dive into it. 

Nutrition Insights: Egg consumption has been shown to be associated with an increased risk of CVD and all-cause mortality, but the data appear to tell a different story. 

Business Insights: Content-based marketing is a major force in our industry, but how do you step beyond content and actually deliver value?

What I am learning Today:  How to navigate the new world of marketing with the changing landscape of tech and changing audiences

Daily Win: Got thank you cards written.

Daily Learning Lesson: Sometimes you have to move on, even when it isn’t in your nature to move on.

Jan 05, 2021
Episode 1: The $4 Trillion Problem
00:17:19


 

Nutrition Insights: Vitamin D supplementation reduces the risk of upper respiratory tract infections… this ranges from 70% risk reduction to ~10%, depending on vitamin D status

Business Insights: US Health Coaching Marketing is $6-8B per year. Total healthcare costs are $4T… that means the service we need the most represents .2% of the entire Market

What I am learning Today:  The Last Safe Investment

Daily Win: Finished end of the year reporting

Daily Learning Lesson: A big part of leadership is having difficult conversations even when you don’t want to have them. It is also about trying to have those conversations be productive and realize it isn’t about you, but about the mutual relationship.

Jan 02, 2021