Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth
By Hakeem Adebiyi
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Episodes: 177
Description
Have you built a medical device that works, but losing momentum when exporting?
This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business.
Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses.
Tune in on Tuesdays and Thursdays to learn:
• How clinicians successfully export medical devices without burning time or cash
• What actually drives adoption of MedTech in real clinical settings
• How to build a commercial strategy that survives contact with reality
You’ll leave every episode with actionable takeaways that you can implement immediately to start growing your medical device business.
If you want to stop burning time and cash on the wrong decisions in your MedTech strategy, hit play on fan-favourite episode #98, Why Most Business Plans Fail Before They Start, and steal the smarter way to build yours
| Episode | Date |
|---|---|
|
#177 | 3 Reasons Clinicians Don’t Adopt Your Medical Device — And How to Fix Them
|
Mar 12, 2026 |
|
#176 | The Key Things That Clinicians NEED to Prioritise That ACTUALLY Drives Revenue In Their Medical Device Go-To-Market Strategy
|
Mar 10, 2026 |
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#175 | The 4 Ps Clinicians Must Fix Before Your Medical Device Will Scale
|
Mar 05, 2026 |
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#174 | The Smart Simple Move That Turns Medical Device Pilots Into Export-Ready Revenue
|
Mar 03, 2026 |
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#173 | Why getting regulatory approval won't guarantee commercial success, and the 1 thing you need to do to start getting sales instead"
|
Feb 26, 2026 |
|
#172 | 5 Costly Mistakes Clinicians Make That Lose You Time And Money When Selecting an International Market for Your Medtech Product (And How To Avoid Them)
|
Feb 24, 2026 |
|
#171 | 5 Steps Clinician Founders NEED To Use, If You Want To Build a Revenue-Driven MedTech Export Plan
|
Feb 19, 2026 |
|
#170 | The Distributor You THINK You Want vs. The One That Will Actually Scale Your MedTech Exporting As a Clinician
|
Feb 17, 2026 |
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#169 | 5 Strategic Questions To Answer BEFORE ATTENDING Any MedTech Conference, So You Can Accelerate Distributor Deals
|
Feb 12, 2026 |
|
#168 | Why Clinicians Doing Their Own Admin Is Killing Sales Growth & What You Need To Delegate First
|
Feb 10, 2026 |
|
#167 | 5 Steps to Simplify Your MedTech Business Using Virtual Assistants
|
Feb 05, 2026 |
|
#166 | How To Go From Agreement to Action: Real Strategies To Drive Product Uptake
|
Feb 03, 2026 |
|
#165 | 4 Mistakes Clinical Founders Make with Hospital Adoption—and How to Fix Them Fast
|
Jan 25, 2026 |
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#164 | Clinical Insight Isn’t Enough: Why Most Medical Device Founders Fail at Scale
|
Jan 18, 2026 |
|
#163 | 5 Fundraising Lessons Clinician-Founders Need to Raise Smarter and Protect Equity
|
Jan 11, 2026 |
|
#162 | How To Fund Your Medical Device Startup Without Giving Away the Farm
|
Jan 04, 2026 |
|
#161 | What No One Tells You About Scaling MedTech in the US—5 Lessons in 5 Minutes
|
Dec 28, 2025 |
|
#160 | How a US Distributor Helps Clinicians Turn Prototypes Into Scalable MedTech Businesses
|
Dec 21, 2025 |
|
#159 |: 5 Ways MedTech Leaders Can Stay Mission-Driven While Building a Scalable Business
|
Dec 14, 2025 |
|
#158 | Why Most Healthcare Startups Lose Their Soul While Scaling, And How To Avoid It
|
Dec 07, 2025 |
|
#157 | 5 Leadership Habits Clinician-Founders Need to Drive Real Transformation in Healthcare
|
Nov 30, 2025 |
|
#156 | From Change to Real Transformation: How Systems & Compassion Create Resilient Teams
|
Nov 23, 2025 |
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#155 | 5 Go-To-Market Habits Clinicians Need To Build Trust & Grow a MedTech Brand With Integrity
|
Nov 16, 2025 |
|
#154 | How The Modern Midwife Grew From NHS Wards to Global Influence, Without Selling Out
|
Nov 09, 2025 |
|
#153 | 5 Recruitment Lessons Clinician-Founders Need To Build High-Performing MedTech Teams
|
Nov 02, 2025 |
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#152 | How Clinician-Founders Can Attract & Grow MedTech Talent in a Post-Pandemic World
|
Oct 26, 2025 |
|
#151 | 5 Communication Skills Clinician-Founders Need to Pitch, Lead & Sell in MedTech
|
Oct 19, 2025 |
|
#150 | How Clinicians Can Use Storytelling To Simplify Complex MedTech Ideas & Win Buy-In
|
Oct 12, 2025 |
|
#149 | 5 Steps Clinicians Can Take To Turn Their Expertise Into a Scalable Health Business
|
Oct 05, 2025 |
|
#148 | Why Trading Time for Money Is Failing Clinicians And What to Do Instead
|
Sep 28, 2025 |
|
#147 | 5 Ways MedTech Founders Can Use Data to Scale Smarter and Stop Relying on Gut Feel
|
Sep 21, 2025 |
|
#146 | Why Gut Feel Is Killing Your MedTech Growth And What to Build Instead
|
Sep 07, 2025 |
|
#145 | 5 Ways Medical Affairs Helps Clinician-Founders Bridge Science, Patients & Commercial Strategy
|
Aug 31, 2025 |
|
#144 | How Clinicians Build the Evidence That Gets a Medical Device Adopted
|
Aug 24, 2025 |
|
#143 | 5 Lessons Clinician-Founders Can Use to Scale Their MedTech Business Year After Year
|
Aug 17, 2025 |
|
#142 | Why Staying Close to Customers Is the CEO’s Job, Not Just Sales
|
Aug 10, 2025 |
|
#141 | 5 Lessons Clinicians Can Use to Plan Their Exit and Build a Purpose-Led Health Business
|
Aug 03, 2025 |
|
#140 | How A GP Turned Lifestyle Medicine Into A Business — Without Losing Her Values
|
Jul 27, 2025 |
|
#139 | 5 Leadership Lessons Every Clinician-Turned-Founder Needs To Hear This Week
|
Jul 20, 2025 |
|
#138 | The Prescription for Growth: 21st Century Leadership (with Haseeb Ahmad)
|
Jul 13, 2025 |
|
#137 | If You Don’t Have a Champion for Change, Your Innovation Will Fail
|
Jul 06, 2025 |
|
#136 | 5 Pillars That Turn MedTech From Demo-Ware Into Standard of Care
|
Jun 29, 2025 |
|
#135 | Stop Leading With Answers — Here’s What Great Leaders Do Instead
|
Jun 22, 2025 |
|
#134 | Why Psychological Safety Beats Raw IQ — And What It Means For MedTech Teams
|
Jun 15, 2025 |
|
#133 | 5 Brutal But Essential Truths Every Biotech Founder Needs To Hear
|
Jun 08, 2025 |
|
#132 | What It Really Takes To Bring a Biotech Platform To Market
|
Jun 01, 2025 |
|
#131 | How MentalHappy Raised $1M: 5 Tactics Founders Can Use Today
|
May 25, 2025 |
|
#130 | The 12-Year Mindset Every MedTech Founder Needs To Raise and Scale
|
May 18, 2025 |
|
#129 | 5 Practical Ways AI Is Helping MedTech Founders Scale Smarter
|
May 11, 2025 |
|
#128 | Real AI Workflows for MedTech Founders: From KOL Mapping to Submission Prep
|
May 04, 2025 |
|
#127 | 5 Ways MedTech Companies Waste Money at Trade Shows - And How To Fix It
|
Apr 27, 2025 |
|
#126 | Stop Showing Up and Start Standing Out at Global Healthcare Events
|
Apr 20, 2025 |
|
#125 | 5 Hard Lessons From Building a MedTech Company From Scratch
|
Apr 13, 2025 |
|
#124 | The MedTech Founder’s Journey: Inside the Realities of Launching a Cancer Detection Startup
|
Apr 06, 2025 |
|
#123 | 5 Ways Fear of Failure Is Quietly Killing Team Performance
|
Mar 30, 2025 |
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#122 | How to Build a MedTech Culture That Embraces Failure and Fuels Growth
|
Mar 23, 2025 |
|
#121 | 5 Lessons Every MedTech Founder Needs Before Expanding Into the U.S.
|
Mar 16, 2025 |
|
#120 | How June Medical’s Founder Navigated U.S. Expansion the Smart Way
|
Mar 09, 2025 |
|
#119 | 5 Critical Lessons for Planning a Successful International Expansion
|
Mar 02, 2025 |
|
#118 | From CPTPP to the Gulf: How UK HealthTech Can Win in New Markets
|
Feb 23, 2025 |
|
#117 | 5 LinkedIn Tactics To Help MedTech Founders Win Global Deals
|
Feb 16, 2025 |
|
#116 | The 12-Minute LinkedIn Strategy That Helps HealthTech Businesses Win Global Deals
|
Feb 09, 2025 |
|
#115 | 5 Practical Ways To Find Your Niche and Scale Globally
|
Feb 02, 2025 |
|
#114 | What a Life Sciences Marketing Expert Can Teach MedTech Founders About Global Growth
|
Jan 26, 2025 |
|
#113 | 5 Keys to Finding the Right Distribution Partners in Global HealthTech
|
Jan 19, 2025 |
|
#112 | How Innovators Find Distributors & How Distributors Spot Winning Products
|
Jan 12, 2025 |
|
#111 | From Purpose to Precision: 5 Founder Mindset Shifts in Just 5 Minutes
|
Jan 05, 2025 |
|
#110 | What It Takes To Turn a Family Innovation Into a Scalable MedTech Business
|
Dec 29, 2024 |
|
#109 | 5 International Business Lessons That Most Founders Learn Too Late
|
Dec 22, 2024 |
|
#108 | The Global Growth Playbook: Real Lessons From a Decade in International Healthcare
|
Dec 15, 2024 |
|
#107 | 5 Things Every Biotech Founder Should Do To Build for Exit
|
Dec 09, 2024 |
|
#106 | How To Position Your Biotech Company for Acquisition - Without Losing Your Soul
|
Dec 09, 2024 |
|
#105 | 5 Innovation Lessons From a Surgeon Turned AI & MedTech Pioneer
|
Nov 24, 2024 |
|
#104 | Inside the Mind of a Pioneer: Strategy, Culture, and the Future of MedTech
|
Nov 17, 2024 |
|
#103 | 5 Sales & Growth Lessons From Spencer Jones That MedTech Founders Can’t Ignore
|
Nov 11, 2024 |
|
#102 | From Product to Pipeline: Practical Strategies To Grow Your MedTech Startup
|
Nov 03, 2024 |
|
The H Files Trailer
|
Nov 01, 2024 |
|
#101 | Vision-Driven Growth: The Secret to Business Acceleration with Dr. Abdullah Sheriff
|
Oct 20, 2024 |
|
#100 | Selling Value vs Selling Price
|
Oct 11, 2024 |
|
#99 | Managing Distributor Relationships in Medical Device Exporting (Go to Market Insights for Clinicians)
|
Oct 06, 2024 |
|
#98 | Why Most Business Plans Fail Before They Start—A Smarter Way to Build Strategy
|
Oct 01, 2024 |
|
#97 | How To Align Your Mindset With Strategic Go To Market Execution
|
Sep 22, 2024 |
|
#96 | Go-to-Market Smarter: Build Culture, Lead Better, Grow Faster
|
Sep 13, 2024 |
|
#95 | Authentic Leadership: Why Purpose-Driven Leaders Build Better Businesses
|
Sep 11, 2024 |
|
#94 | Unleash Your Awesome The Power of Authentic Empowerment
|
Sep 10, 2024 |
|
#93 | 5 key steps for building a sustainable healthcare business that lasts - Dr Abdullahi Sheriff
|
Sep 08, 2024 |
|
#92 | Building Relationships to Grow Your Business - Elisabetta Torretti
|
Sep 06, 2024 |
|
#91 | Why Ignoring DEI Could Be Slowing Your Revenue Growth (Not Just Hurting Culture)
|
Sep 04, 2024 |
|
#90 | You Don’t Need 100% Certainty to Make Smart Decisions—Here’s Why
|
Sep 02, 2024 |
|
#89 | Why Most Change Initiatives Fail—and What Great Leaders Do Differently
|
Aug 30, 2024 |
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#88 | Coaching Isn’t Soft—It’s a Strategic Investment With Hard Returns
|
Aug 28, 2024 |
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#87 | The 5 Numbers Every Marketer Must Track for Predictable Income
|
Aug 23, 2024 |
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#86 | The Foundational 9: What Every Business Owner Needs to Know
|
Aug 21, 2024 |
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#85 | 7 Core Elements Every Business Needs to Scale—Without Overcomplicating
|
Aug 16, 2024 |
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#84 | Why Most Business Growth Fails Without This One Element
|
Aug 14, 2024 |
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#83 | AI Won’t Replace Marketers—But Marketers Who Use AI Will Replace You
|
Aug 13, 2024 |
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#82 | Avoiding Conflict? That’s Weak Leadership—Here’s What to Do Instead
|
Aug 09, 2024 |
|
#81 | How to Turn Passion Into Profit: A Guide for Aspiring Entrepreneurs
|
Aug 07, 2024 |
|
#80 | How to Identify High-Probability Customers to Accelerate Sales Growth
|
Aug 05, 2024 |
|
#79 | Failure Isn’t the Opposite of Success—It’s the Path to It
|
Jul 31, 2024 |
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#78 | How to Use LinkedIn Video to Drive Engagement and Boost Conversions
|
Jul 30, 2024 |
|
#77 | Why Vision and Mindset Must Come Before Strategy in Business Growth
|
Jul 26, 2024 |
|
#76 | From Confusion to Clarity: How Vision Transforms Small Business Success
|
Jul 17, 2024 |
|
#75 | Want Better Results? Stop Talking and Start Listening Like a Leader
|
Jul 12, 2024 |
|
#74 | Why Employee Engagement Is the Hidden Driver of Business Success
|
Jul 10, 2024 |
|
#73 | Why Most SMEs Hit a Ceiling at 7 Figures (And What You Can Do About It)
|
Jul 08, 2024 |
|
#72 | Want a Stronger Bottom Line? Hire People Who Challenge Your Thinking
|
Jul 05, 2024 |
|
#71 | How to Turn Business Conflict Into a Catalyst for Exponential Growth
|
Jun 26, 2024 |
|
#70 | How to Build a Better Business Through Mastery, Strategy, and Purpose
|
Jun 24, 2024 |
|
#69 | The Truth About Success: Why Most People Won’t Do What Actually Works
|
Jun 12, 2024 |
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#68 | The Key Steps Successful Entrepreneurs Take to Scale—Even When It’s Hard
|
Jun 10, 2024 |
|
#67 | How to Turn Content Into Customers With the Right Social Media Strategy
|
Jun 08, 2024 |
|
#66 | If You’re Ignoring PR, You’re Missing the Easiest Way to Gain Credibility
|
Jun 06, 2024 |
|
#65 | What Happens When You Start Treating Data as a Revenue-Generating Asset?
|
Jun 04, 2024 |
|
#64 | What If Listening Was the Secret to Scaling Your Business Faster?
|
May 29, 2024 |
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#63 | Digital Marketing Isn’t Always the Answer—Here’s What to Do Instead
|
May 17, 2024 |
|
#62 | Leaving a Safe Job to Chase a Dream—Here’s What Really Happens
|
May 10, 2024 |
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#61 | UK vs US Business Mindset: What You Need to Know to Compete and Win
|
May 07, 2024 |
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#60 | From Post to Performance: How to Make Video Work for Your Brand
|
Mar 14, 2024 |
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#59 | Why Most Leaders Are Overwhelmed—And What High Performers Do Instead
|
Mar 13, 2024 |
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#58 | 3 Proven Techniques to Hire Right, Train Well, and Build a Winning Team
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Feb 28, 2024 |
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#57 | AI in Business: 3 Opportunities and 3 Risks You Can’t Ignore
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Feb 27, 2024 |
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#56 | It’s Not Just Branding—It’s Purpose That Makes You Stand Out
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Feb 21, 2024 |
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#55 | What’s Really Holding Leaders Back? The Mental Code You Need to Break
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Jan 31, 2024 |
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#54 | 4 Areas Where Smart Systems Can Transform Your Business Operations
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Jan 29, 2024 |
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#53 | From Invisible to Influential: How to Show Up Online and Attract Clients
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Jan 25, 2024 |
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#52 | From Invisible to Irresistible: LinkedIn Growth Tips for Experts and Founders
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Jan 22, 2024 |
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#51 | If You’re Not Building Resilience, You’re Risking Everything
|
Jan 17, 2024 |
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#50 | Web 3.0 Is Coming—And Most Businesses Aren’t Ready
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May 07, 2023 |
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#49 | Poor Processes Are Killing Your Growth—And You Might Be Adding to the Problem
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Jan 01, 2023 |
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#48 | Most Performance Reviews Fail—Here’s How to Make Yours Matter
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Dec 18, 2022 |
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#47 | What Startups Get Wrong About Social Media—And How to Fix It
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Dec 04, 2022 |
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#46 | How Your Mindset Shapes Your Business Success (And 5 Ways to Improve It)
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Nov 20, 2022 |
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#45 | If You’re Not Reaching the Right People, Nothing Else Matters
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Nov 06, 2022 |
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#44 | 5 Simple, Low-Cost Ways to Grow Your Business Online
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Oct 23, 2022 |
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#43 | Global Expansion Isn’t Just for Big Companies—Here’s How Small Businesses Can Compete
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Oct 09, 2022 |
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#42 | Struggling With Sales? Here’s the Proven Formula That Helped Scale a MedTech Business Fast
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Sep 11, 2022 |
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#41 | Why ‘No Bullshit Leadership’ Might Be the Only Kind That Works
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Jul 31, 2022 |
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#40 | Leadership Without Authenticity Is Just Control (And Everyone Knows It)
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Jul 17, 2022 |
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#39 | Great at Managing? That Doesn’t Mean You’re Leading—Here’s the Difference
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Jul 03, 2022 |
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#38 | What If You Could Remove Sales Objections Before They Happen?
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Jun 19, 2022 |
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#37 | Ideas Are Worthless Without Action—Here’s What It Takes to Build Something That Lasts
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Jun 05, 2022 |
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#36 | Why Rest Is the Secret Weapon Behind Peak Productivity
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May 22, 2022 |
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#35 | Stop Guessing. These 9 Mistakes Are Holding Back Your MedTech Business
|
May 08, 2022 |
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#34 | 3 Time-Saving Strategies Every Clinician-Entrepreneur Should Use
|
Apr 24, 2022 |
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#33 | Want to Be an Irreplaceable Leader? Start by Becoming Replaceable
|
Apr 10, 2022 |
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#32 | Keeping Sales and Marketing Separate Is Killing Your Revenue
|
Mar 26, 2022 |
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#31 | The Smart Way to Use LinkedIn to Win Business (No Cold Sales Messages Needed)
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Mar 12, 2022 |
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#30 | Stop Hiding Behind the Brand—Your Expertise Is the Real Growth Engine
|
Feb 27, 2022 |
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#29 | Turning Skills Into a Business Isn’t Magic—It’s Strategy
|
Feb 12, 2022 |
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#28 | If You’re Not Doing These 2 Things, You’re Not Really Managing
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Jan 30, 2022 |
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#27 | Narrative Is Not a Marketing Task — It’s the CEO’s Job
|
Jan 16, 2022 |
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#26 | Neuroscience Isn’t Just for Scientists — It’s the Secret Weapon of Smart CEOs
|
Jan 01, 2022 |
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#25 | 3 Critical Reasons Founders Must Prioritise Mental Wellbeing
|
Dec 10, 2021 |
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#24 | Why Great Products Don’t Sell Themselves — And What to Do About It
|
Nov 14, 2021 |
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#23 | 5 Work Habits of Highly Productive People That You Can Steal Today
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Oct 31, 2021 |
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#22 | 5 Steps to a Successful Sales Call Clinicians Can’t Afford to Skip
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Oct 17, 2021 |
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#21 | Curse or Saviour? The Real Role of Key Account Planning in MedTech Growth
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Oct 02, 2021 |
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#20 | The Psychology of Selling: What Clinicians Need to Learn to Lead in Business
|
Sep 17, 2021 |
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#19 | From Emerging Markets to Global Impact: Market Creation for Healthcare Founders
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Sep 05, 2021 |
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#18 BONUS | Free Audiobook Sample: The Factors That Drive Marketing Strategy
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Aug 22, 2021 |
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#17 | The Real Cost of Ignoring Customer Service in Healthcare & Beyond
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Aug 21, 2021 |
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#16 | From Prototype to Global MedTech: How to Scale a Digital Therapeutic
|
Aug 06, 2021 |
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#15 | How to Deliver Usain Bolt-Level Results in Sales (Yes, Really)
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Jul 24, 2021 |
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#14 | 5 Reasons Clinician-Led Startups Struggle With Marketing – And How To Fix It Fast
|
Jul 10, 2021 |
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#13 | How To Pick the Right Social Media Channel for Your Medical Device Export Strategy
|
Jun 26, 2021 |
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#12 | Why Most Founders Ignore Mental Health — Until It’s Too Late
|
Jun 13, 2021 |
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#11 | Why Clinician-Led Startups Can’t Scale Without the Right Organisational Structure
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May 27, 2021 |
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#10 | Why Clinicians Struggle to Sell — And How “Helping” Might Be the Problem
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May 02, 2021 |
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#9 | 5 Leadership Shifts Clinicians Must Make to Build High-Performing MedTech Teams
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Apr 17, 2021 |
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#8 | What Most Startups Miss When Hiring an Agency — Insights From a Multimedia Expert
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Apr 04, 2021 |
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#7 | 5 Critical Lessons Clinicians Must Learn to Commercialise Their Medical Device Globally
|
Mar 20, 2021 |
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#5 | Behind the Numbers: The Habits That Built a Million Pound Business
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Mar 06, 2021 |
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#4 | Why Strategy Alone Isn’t Enough — The Missing Piece Most Founders Ignore
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Feb 20, 2021 |
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#3 | 5 Signs of Declining Resilience in MedTech Teams — And How to Address Them
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Feb 07, 2021 |
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#2 | What British Businesses Get Wrong About International Expansion
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Jan 24, 2021 |
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#1 | 3 Reasons Clinician Founders Need a Coach Before Scaling Their MedTech Business
|
Jan 09, 2021 |