Agency Blueprint

By Robert Patin

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Category: Marketing

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Subscribers: 3
Reviews: 0
Episodes: 191

Description

The Agency Blueprint Podcast is for Agency Owners looking to explore strategies for scaling a truly profitably agency, reducing stress and getting your personal life back. Hosted by Robert Patin International Best Selling Author, Business Coach and Contract CFO for Creative Agencies.

Episode Date
Season 17 | Ep 191 | Print Advertising for Agencies with Jessica Embree
Jul 11, 2025
Season 17 | Ep 190 | Agency Burnout is a Systems Problem
Jun 27, 2025
Season 16 | Ep 189 | Unlocking Growth Through Automation with William Christensen
Jun 20, 2025
Season 16 | Ep 188 | Boosting Agency Profit Margins Without Raising Rates
Jun 13, 2025
Season 16 | Ep 187 | The Science of High-Converting Proposals
Jun 06, 2025
Season 16 | Ep 186 | The Transparent Leader
May 30, 2025
Season 16 | Ep 185 | Success Shortcuts with TJ Slattery
May 23, 2025
Season 16 | Ep 184 | Results, Results, Results
May 16, 2025
Season 16 | Ep 183 | Team Incentive Structures
May 09, 2025
Season 16 | Ep 182 | Creative and Design Talent Hiring with Fletcher Wimbush
May 02, 2025
Season 16 | Ep 181 | Automation in Client Onboarding
Apr 25, 2025
Season 16 | Ep 180 | Your Freedom Through Setting Client Boundaries
Apr 18, 2025
Season 16 | Ep 179 | Rolling Projections with Dan DeGolier
Apr 11, 2025
Season 16 | Ep 178 | Selecting Your Marketing Channels
Apr 04, 2025
Season 15 | Ep 177 | How to Qualify Leads Quickly and Close Faster
Mar 28, 2025
Season 15 | Ep 176 | Agency Data Insights – Client Feedback Issues with Masud Hossain
Mar 21, 2025
Season 15 | Ep 175 | Developing Subscription-Based Strategy Only Models for Agency Services
Mar 14, 2025
Season 15 | Ep 174 | Agency Investment – The Dos and Don'ts with Calvin Wilder
Mar 07, 2025
Season 15 | Ep 173 | A Balanced Scorecard for Performance Measurement
Feb 28, 2025
Season 15 | Ep 172 | Implementing a Client Feedback Loops to Drive Continuous Improvement
Feb 21, 2025
Season 15 | Ep 171 | State of Industry and Prediction with Emily Cohen & Hunter Vargas
Feb 14, 2025
Season 15 | Ep 170 | Client Churn Indicators with Masud Hossain
Feb 07, 2025
Season 15 | Ep 169 | Building Resilience: Preparing Your Agency for Economic Downturns
Jan 31, 2025
Season 15 | Ep 168 | Mastering Omnichannel Marketing
Jan 24, 2025
Season 15 | Ep 167 | Harnessing the Power of Data Analytics for Client Success
Jan 17, 2025
Season 15 | Ep 166 | Developing a Comprehensive Client Onboarding Process
Jan 10, 2025
Season 14 | Ep 165 | Planning for 2025
Dec 20, 2024
Season 14 | Ep 164 | Building High-Performing Global Teams with Phillip Rivers
Dec 13, 2024
Season 14 | Ep 163 | Account Based Marketing
Dec 06, 2024
Season 14 | Ep 162 | Focusing Your Attention
Nov 22, 2024
Season 14 | Ep 161 | Organic Search in the Modern World with Greg Brooks
Nov 15, 2024
Season 14 | Ep 160 | Data Decision Making – Marketing (Part Two)
Nov 08, 2024
Season 14 | Ep 159 | Data Decision Making – Operations (Part One)
Nov 01, 2024
Season 14 | Ep 158 | Delegation for Reluctant Delegators with Ashlee Berghoff
Oct 25, 2024
Season 14 | Ep 157 | Selling Through Stories & Models
Oct 18, 2024
Season 14 | Ep 156 | Unifying Impact, Purpose, and Mission
Oct 11, 2024
Season 14 | Ep 155 | Managing Client Communication with Xenia Muntean
Oct 04, 2024
Season 14 | Ep 154 | Managing Pricing Sensitivity
Sep 27, 2024
Season 13 | Ep 153 | Modernizing the Marketing and Sales Funnels
Sep 20, 2024
Season 13 | Ep 152 | Revenue Concentration Risks & How to Diversify
Sep 13, 2024
Season 13 | Ep 151 | Personalized AI Adoption Strategies with Ana Santhosh
Sep 06, 2024
Season 13 | Ep 150 | Evaluating the Financial Health of Your Agency
Aug 30, 2024
Season 13 | Ep 149 | Building an Authentic Agency with Guillaume Wiatr
Aug 23, 2024
Season 13 | Ep 148 | Don't Settle for Less – Leverage Option C
Aug 16, 2024
Season 13 | Ep 147 | The Financial Risks in Creative Projects and How to Avoid Them
Aug 09, 2024
Season 13 | Ep 146 | Should the Goal Be to Sell Your Agency with Jonathan Baker
Aug 02, 2024
Season 13 | Ep 145 | Understanding Your Marketing Concentration
Jul 26, 2024
Season 13 | Ep 144 | The Client Retention Method
Jul 19, 2024
Season 13 | Ep 143 | Reducing Risk with Good Contract Drafting with Josh Barrett
Jul 12, 2024
Season 13 | Ep 142 | Leveraging Case Studies and Social Proof
Jul 05, 2024
Season 12 | Ep 141 | Mentoring Your Team
Jun 28, 2024
Season 12 | Ep 140 | Strong Women in Marketing with Carmen Reed-Gilkison
Jun 21, 2024
Season 12 | Ep 139 | Sales Touchpoints like a Pro
Jun 14, 2024
Season 12 | Ep 138 | Authenticity in Sales
Jun 07, 2024
Season 12 | Ep 137 | Making Your Agency Newsworthy with Amanda Proscia & Mickie Kennedy
May 31, 2024
Season 12 | Ep 136 | Your Worst Enemy
May 24, 2024
Season 12 | Ep 135 | From $1M to $5M in 24 Months
May 17, 2024
Season 12 | Ep 134 | Science of Decision-Making with Jon Morris
May 10, 2024
Season 12 | Ep 133 | Productizing Your Agency with Greg Hickman
May 03, 2024
Season 12 | Ep 132 | Managing Resources – Efficiency vs Effectiveness
Apr 26, 2024
Season 12 | Ep 131 | Agency Operational Excellence with Rob Sayles
Apr 19, 2024
Season 12 | Ep 130 | From 8 Figures to 6 and Back Again
Apr 12, 2024
Season 11 | Ep 129 | Your Lead Nurture System
Apr 05, 2024
Season 11 | Ep 128 | Brand Trademark Considerations with Fernando Dutra
Mar 29, 2024
Season 11 | Ep 127 | The Process Balance – When it is too much, too much
Mar 22, 2024
Season 11 | Ep 126 | Agency Proposals with Joe Ardeeser
Mar 15, 2024
Season 11 | Ep 125 | Team Cultural Impacts
Mar 08, 2024
Season 11 | Ep 124 | Your Freedom Through Automation
Mar 01, 2024
Season 11 | Ep 123 | The Best Agency Lead Generation Strategy with Claire Hutchings
Feb 23, 2024
Season 11 | Ep 122 | Your Hiring Strategy
Feb 16, 2024
Season 11 | Ep 121 | Branding Your Agency – How to Use Brand Archetypes to Forget the Competition with Kaye Putnam
Feb 09, 2024
Season 11 | Ep 120 | Growing Your Agency by 10-50% with 1 Meeting Framework
Feb 02, 2024
Season 11 | Ep 119 | Agency Authority Building for Scaling Lead Generation & Sales with Rusty Shelton
Jan 26, 2024
Season 11 | Ep 118 | Agency Profits – Managing a Budget Like a Pro
Jan 19, 2024
Season 10 | Ep 117 | Creative Process Check-In – The Launch Method
Jan 12, 2024
Season 10 | Ep 116 | Selling Your Art – Design Presentation Secrets
Jan 05, 2024
Season 10 | Ep 115 | Agency Project Management – Systemize Your Success
Dec 15, 2023
Season 10 | Ep 114 | Full-Service Agency Model with Inbound Back Office
Dec 08, 2023
Season 10 | Ep 113 | Leveraging Your Network – The Non-Sales Pitch
Dec 01, 2023
Season 10 | Ep 112 | Selling Value – Winning the Experience Game
Nov 17, 2023
Season 10 | Ep 111 | Confidence and Value – Your Agency's Best Sales Tactic
Nov 10, 2023
Season 10 | Ep 110 | Agency Sales Update – State of The Industry with Jody Sutter
Nov 03, 2023
Season 10 | Ep 109 | The Industry Migration - Agency of Record to Boutique
Oct 27, 2023
Season 9 | Ep 108 | Managing Operational Chaos
Oct 20, 2023
Season 9 | Ep 107 | Selling a Brand Identity Business with Jane Bayler
Oct 13, 2023
Season 9 | Ep 106 | Researching Your Market - Validating Your Offer
Oct 06, 2023
Season 9 | Ep 105 | Operational Creative Process with Juliana Marulanda
Sep 29, 2023
Season 9 | Ep 104 | Transitioning Clients: How to Make the Shift
Sep 22, 2023
Season 9 | Ep 103 | Strategic Referral Partnerships with Dave Plunkett
Sep 15, 2023
Season 9 | Ep 102 | Leveraging AI For Documentation with Juliana Marulanda
Sep 08, 2023
Season 9 | Ep 101 | Selling the Research Phase
Sep 01, 2023
Season 9 | Ep 100 | Team Member to Manager with Allyns Melendez
Aug 25, 2023
Season 9 | Ep 99 | Money vs Culture with Allyns Melendez
Aug 18, 2023
Season 9 | Ep 98 | How to Manage Demanding Clients
Aug 11, 2023
Season 9 | Ep 97 | Marcel Petitpas on Agency Pricing Models
Aug 04, 2023
Season 8 | Ep 96 | Low Hanging Fruit – Revenue in the Next 30 Days
Jul 28, 2023
Season 8 | Ep 95 | Finances and Agency Growth Management with Ryan Watson
Jul 21, 2023
Season 8 | Ep 94 | Client Coordination & Timely Projects
Jul 14, 2023
Season 8 | Ep 93 | Revenue Share For Agencies - True Alignment
Jul 07, 2023
Season 8 | Ep 92 | Challenges that Agencies Face at Different Stages of Growth with Phil Case
Jun 30, 2023
Season 8 | Ep 91 | Training High Performing Teams
Jun 23, 2023
Season 8 | Ep 90 | Email Copywriting - Assume Rapport
Jun 16, 2023
Season 8 | Ep 89 | Effective Delegation with Amanda Hamilton
Jun 09, 2023
Season 8 | Ep 88 | Scaling Sales In A Creative Agency
Jun 02, 2023
Season 8 | Ep 87 | Investing for Growth
May 26, 2023
Season 8 | Ep 86 | Agency Resourcing & Capacity Planning with Alyson Caffrey
May 19, 2023
Season 8 | Ep 85 | Elevate Your Linkedin Profile
May 12, 2023
Season 7 | Ep 84 | Your Differentiator - Stop Sounding The Same
Mar 31, 2023
Season 7 | Ep 83 | In Service Leader Agency Owner
Mar 24, 2023
Season 7 | Ep 82 | Simple and Sustainable Model with Crista Grasso
Mar 17, 2023
Season 7 | Ep 81 | Agency Complexity & Noise with Crista Grasso
Mar 10, 2023
Season 7 | Ep 80 | Creating Space to Take Time Off
Mar 03, 2023
Season 7 | Ep 79 | Creating Happy Long-Term Profitable Clients in 5 Easy Steps
Feb 24, 2023
Season 7 | Ep 78 | Borrowing an Audience to Get Leads
Feb 17, 2023
Season 7 | Ep 77 | Attract the Right Type of Clients to Your Creative Agency
Feb 10, 2023
Season 7 | Ep 76 | Agency Software Stack with Jamie Hawk
Feb 03, 2023
Season 7 | Ep 75 | Agency Pricing Models - Creative Flexibility & Retainers
Jan 27, 2023
Season 7 | Ep 74 | Agency Billing Models - Hourly vs Fixed Priced
Jan 20, 2023
Season 7 | Ep 73 | Agency Scale Method
Jan 13, 2023
Season 6 | Ep 72 | The Scaleup Mindset
Nov 18, 2022
Season 6 | Ep 71 | Transition From Agency Owner To CEO With Darren Ward
Nov 11, 2022
Season 6 | Ep 70 | Six Step Client Onboarding Process for Creative Agencies
Nov 04, 2022
Season 6 | Ep 69 | Simplifying Operations of Your Agency
Oct 28, 2022
Season 6 | Ep 68 | How to Find a High-Value Niche for A Creative Agency
Oct 21, 2022
Season 6 | Ep 67 | Setting Client Expectations for Long-Term Success
Oct 14, 2022
Season 6 | Ep 66 | Get Your Creative Team To Sell Too - With Darren Ward
Oct 07, 2022
Season 6 | Ep 65 | Scaling Lead Generation for Your Agency
Sep 30, 2022
Season 6 | Ep 64 | Structuring A Kickoff Call That Sets You Up for Success
Sep 23, 2022
Season 6 | Ep 63 | The Go-Giver Way - With Bob Burg
Sep 16, 2022
Season 6 | Ep 62 | The Simple Follow Up System For Creative Agencies
Sep 09, 2022
Season 6 | Ep 61 | Ingredients for Scaling a Creative Agency
Sep 02, 2022
Season 5 | Ep 60 | Referrals Without Asking with Stacey Brown Randall
Jul 22, 2022
Season 5 | Ep 59 | Becoming The Leader Your Creative Agency Deserves
Jul 15, 2022
Season 5 | Ep 58 | Get Targeted Publicity with Christine Haas
Jul 08, 2022
Season 5 | Ep 57 | Setting Client Boundaries, Mutually Beneficial Relationships
Jul 01, 2022
Season 5 | Ep 56 | Agency Packaging, Pricing & Positioning & Proposal with Ben
Jun 24, 2022
Season 5 | Ep 55 | Injecting Humor In Your Marketing To Stand Out
Jun 17, 2022
Season 5 | Ep 54 | How to Plant Your Flag of Authority with Erik Jensen
Jun 10, 2022
Season 5 | Ep 53 | Learning To Embrace the Plateaus
Jun 03, 2022
Season 5 | Ep 52 | Packing Strategy Services & Client Relationships with Jen
May 27, 2022
Season 5 | Ep 51 | Audience Research For Agencies with Rand Fishkin
May 20, 2022
Season 5 | Ep 50 | New Business Chaos with Jody Sutter
May 13, 2022
Season 5 | Ep 49 | Prioritization & Idle Time
May 06, 2022
Season 4 | Ep 48 | Service Productizing
Mar 25, 2022
Season 4 | Ep 47 | Client Management & Proposals
Mar 18, 2022
Season 4 | Ep 46 | Your Superpower
Mar 11, 2022
Season 4 | Ep 45 | Estimating with Marcel Petitpas
Mar 04, 2022
Season 4 | Ep 44 | You Have The Time
Feb 25, 2022
Season 4 | Ep 43 | Leads & Energy
Feb 18, 2022
Season 4 | Ep 42 | Stop Overworking Yourself - Work - Life - Balance
Feb 11, 2022
Season 4 | Ep 41 | Recruiting & Talent Retention with Megan Kuethen
Feb 04, 2022
Season 4 | Ep 40 | Change
Jan 28, 2022
Season 4 | Ep 39 | Proactive Vision Meetings
Jan 21, 2022
Season 4 | Ep 38 | Roadmap To Growing An Agency
Jan 14, 2022
Season 4 | Ep 37 | Ditching Limiting Beliefs Is the 1st Step In Building a Thriving Business
Jan 07, 2022
Season 3 | Ep 36 | Bring Your Agency to a Higher Level by Embracing Remote Culture
Nov 19, 2021
Season 3 | Ep 35 | An Agency’s Success Begins with a Solid Structure
Nov 12, 2021
Season 3 | Ep 34 | Scale and Grow Your Agency by Positioning the Right People In Place
Nov 05, 2021
Season 3 | Ep 33 | Why Setting an Internal Communication Standard is Essential for Success
Oct 29, 2021
Season 3 | Ep 32 | The Management and Agency Culture That Makes Up a Winning Team
Oct 22, 2021
Season 3 | Ep 31 | How the Data You Don’t Know Can Hurt You
Oct 15, 2021
Season 3 | Ep 30 | Boost Your Productivity with an Efficient Reporting Process
Oct 08, 2021
Season 3 | Ep 29 | Do You Have the Right KPIs For Your Agency?
Oct 01, 2021
Season 3 | Ep 28 | How Your Sales Inputs Impact Your Outputs
Sep 24, 2021
Season 3 | Ep 27 | Offer World Class Agency Service By Crossing the Barriers to Offshoring
Sep 17, 2021
Season 3 | Ep 26 | How to Maximize Your Sales Reporting Tools to Scale Your Agency
Sep 10, 2021
Season 3 | Ep 25 | Tips on How to Create Quick Turnaround for Your Agency Sales Cycle
Sep 03, 2021
Season 2 | Ep 24 | Why Data Should Be Your Best Friend
Jun 25, 2021
Season 2 | Ep 23 | How to Make Your Clients Happy and Win Customer Loyalty
Jun 18, 2021
Season 2 | Ep 22 | How to Leverage Your Niche and Stand Out with Charlotte Ellis Maldari
Jun 11, 2021
Season 2 | Ep 21 | Best Agency Sales Tools To Maximize Profitability and Scale Faster
Jun 04, 2021
Season 2 | Ep 20 | Using High Level Client Selection Strategies to Generate Quality Leads with Shaun Clark
May 28, 2021
Season 2 | Ep 19 | How to Position Your Value and Win the Right Clients
May 21, 2021
Season 2 | Ep 18 | Name Your Price For What You’re Worth with Sara Dunn
May 14, 2021
Season 2 | Ep 17 | How the Topic You Hate Will Save Your Business
May 07, 2021
Season 2 | Ep 16 | Why LinkedIn is a Powerful Tool for Lead Generation with Cameron Scott
Apr 30, 2021
Season 2 | Ep 15 | 7 Foolproof Strategies To Create a Profitable Agency
Apr 23, 2021
Season 2 | Ep 14 | Top Secrets Agency Owners Need To Know About Teamwork
Apr 16, 2021
Season 2 | Ep 13 | How to Overcome Contracts and Cash Flow Pitfalls in Agency Management
Apr 09, 2021
Season 1 | Ep 12 | Why BulletProof SOWs are a Major Key to Success
Apr 02, 2021
Season 1 | Ep 11 | Leveraging the Client Expectation Process to Increase Profitability
Mar 26, 2021
Season 1 | Ep 10 | Creative Ways To Get Into Legal with Sharon Toerek
Mar 19, 2021
Season 1 | Ep 9 | Are You Sabotaging Your Own Business?
Mar 12, 2021
Season 1 | Ep 8 | Genuine Communication is Key to a Successful Client Relationship
Mar 05, 2021
Season 1 | Ep 7 | Achieve Massive Success by Becoming Your Own Change Agent
Feb 26, 2021
Season 1 | Ep 6 | Putting Your Authority Into Action for Optimum Profitability and Performance
Feb 19, 2021
Season 1 | Ep 5 | Why Social Media Analytics are a Massive Hit For Agencies with Tim Hill
Feb 12, 2021
Season 1 | Ep 4 | Make Your Billable Hours Count
Feb 05, 2021
Season 1 | Ep 3 | Increase Revenue 10x By Leveraging Value-Based Pricing
Jan 29, 2021
Season 1 | Ep 2 | How To Manage a Niche Agency Effectively
Jan 22, 2021
Season 1 | Ep 1 | A Business Without Focus Is a Business Without Vision
Jan 15, 2021