Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

By Jasravee Kaur Chandra

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Category: Marketing

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Episodes: 147

Description

“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Free-flowing, long-form conversations about marketing, branding, innovation, consumer behaviour and trends. Conversations that ignite new ideas. Ideas with rough, sharp edges ! These conversations with thought leaders discuss best practices, trends, case studies and insights on topics ranging from strategy planning, brand building, marketing strategy, communication strategy, digital marketing etc. Facilitated by Jasravee Kaur Chandra, Director, Master Sun, Consulting Brand of Adiva L Pvt.Ltd

Episode Date
147 - Sarvajeet Dinesh Chandra on Myth Making, Storytelling & 1600 Year Old Turnaround Queen Dhruvadevi
Oct 15, 2026
146 -Santosh Desai on Marketing in the Age of AI & Why Humans Will Never Go Out of Fashion
Aug 31, 2026
145 - Jasravee Kaur Chandra on How a Garage in Bombay Beat the British and Built India's Biggest Paint Empire
Jun 09, 2026
144 - Harish Vasudevan On Why Is Your Digital Strategy Failing? The Brutal Truth About Modern Marketing
Apr 27, 2026
143 - Soumya Mohanty on Why Spending More Is Making Brands Invisible | The Erosion Nobody's Talking About
Mar 20, 2026
142 - Jeff Greenfield On The Attribution Crisis No One Talks About : Cookies, CTV & the Metrics Marketers Get Wrong
Feb 20, 2026
141 - Ken Hughes on What Does Taylor Swift Reveal About the Future of Marketing?
Jan 21, 2026
140 - Roger Hurni on Why Smart Brands Use Behavioral Science (Not Just Ads) to Win Customers
Dec 19, 2025
139 - Soumya Mohanty on Top 100 Most Valuable Indian Brands in 2025 : Kantar BrandZ Report
Nov 20, 2025
138 - Jasravee Kaur Chandra on How to Find Growth When Differentiation Stops Working?
Nov 04, 2025
137 - Shobha Prasad on How AI is Changing Market Research & Consumer Insight. Will AI Replace a Market Researcher? How to Use Seven Sins for Brand Building ?
Oct 18, 2025
136 - Jasravee Kaur Chandra on Brand Strategy in 2025: Diagnosis First, AI Second (CLEAR Framework)
Oct 06, 2025
135 - Maria Bailey on Marketing Strategies to Win Over Today’s Trillion-Dollar Moms
Sep 10, 2025
134 - Jasravee Kaur Chandra on How Do You Make Content That Converts in Seconds?
Aug 31, 2025
133 -Ambi Parameswaran on Marketing Mixology: Four Essential Ingredients for Marketing Success
Aug 11, 2025
132 - Jasravee Kaur Chandra on Is Your Creativity Insight-Fueled or AI-Fueled?
Aug 02, 2025
131 - Michael Sheldrick on the Journey From Purpose to Proof: The Social Impact Playbook for Brands & Businesses, the Global Citizen Way
Jul 17, 2025
130 - C K Venkataraman on How Tanishq Rewrote Luxury Indian Retail
Jun 19, 2025
129- Santosh Desai on Future of Everything - Masterclass on Branding, Culture, Tech, Change, India, Gen Z
May 19, 2025
128 - Melina Palmer on the Psychology of Why Prices Stick (or Fail). Can You Charge More—By Saying Less?
Apr 15, 2025
127 - Jasravee Kaur Chandra on Cracking the Gen Z Code - The First Truly Digital Generation
Mar 25, 2025
126 - Alpana Parida on Nykaa, Tanishq & Tiivra - How Brands Are Redefining Beauty, Biking & Jewellery in India
Mar 14, 2025
125 - Yves Boudreau on Google’s AI Playbook: How Businesses Can Win with Generative AI
Feb 14, 2025
124 - Rob Meyerson on What It Takes to Create a Powerful Brand Identity and Name
Dec 13, 2024
123 - Scott Rick on Tightwads and Spendthrifts: Navigating the Money Minefield in Real Relationships
Nov 06, 2024
122 - Avoiding Brand Transgressions: Key Lessons Learned. Conversation with Prof. Shailendra Pratap Jain & Prof. Shalini Sarin Jain
Sep 26, 2024
121 - Karuna Rawal on How Nature’s Fynd Marketed NASA’s Incredible Yellowstone Fungus
Aug 23, 2024
120 - Dr. Paul Zak on Immersion Playbook for Customer Transformation - Attention to Impact
Jul 16, 2024
119 - Proshanjit Dey Master Class on Nutrition Marketing - Case Studies of Dr. Reddy's, Kellogg's, and Nestle
Jun 20, 2024
118 - Ben Guttmann on How to Design Messages that Actually Work
Apr 18, 2024
Ep 117 : Phil Mershon on the Art and Science of Creating Memorable Experiences
Mar 21, 2024
Ep 116 : Suraja Kishore on Building Iconic Campaigns & Inspiring Culture
Feb 13, 2024
Ep 115 : Purna Virji on High-Impact Content Marketing - Make Your Content Intentional, Engaging and Effective
Jan 16, 2024
Ep 114 : Sanchita Roy on How Can Brands Be More Meaningful in People's Lives - Havas Meaningful Brands Study
Dec 20, 2023
Ep 113 : Eric Holtzclaw on Marketing Effectiveness: Laddering, Content, Lead vs Demand Generation
Oct 17, 2023
Ep 112 : Patrick Fagan on Are You Guarding Your Mind from Control and Manipulation ?
Sep 19, 2023
Ep 111 : Atul Minocha on Is Your Marketing Real or Fake? Sorting Fact from Fiction for Growth
Aug 29, 2023
Ep 110 : Rashi Goel on Scaling Consumer Brands : Insights from Nestle, Nescafe, Lakme, Closeup, Amazon etc.
Aug 10, 2023
Ep 109 : Peter Fader on Leveraging CLV and a Customer Base Audit to Achieve Customer Centricity
Jul 18, 2023
Ep 108 : Uri Gneezy on Cracking the Code of Incentives - In Marketing, Organizations & Real Life
Jun 23, 2023
Ep 107 : Dr. Emmanuel Probst on How to Create a Transformative Brand - The Art & Science of Disruptive Brand Building
Jun 09, 2023
Ep 106 : Jim Everhart on B2B Marketing - Aligning Business Strategy, Marketing Tactics & Messaging
May 26, 2023
Ep 105 : Melanie Deziel on Transforming Content Marketing via Unlimited Story Ideas & Earning Trust
May 11, 2023
Ep 104 : Shourav Sen on Marketing Innovation - Putting People & Data at the Center of Growth Strategies
Apr 28, 2023
Ep 103 : Doug Kessler on How to Create a Great Content Brand? Principles, Pillars & Process
Apr 13, 2023
Ep 102 : Professor Dr. Kai-Markus Mueller on Using Neuroscience to Optimize Pricing Strategies & Win Deals
Mar 27, 2023
Ep 101 : Aditya Kanthy on Marketing Campaign Success Stories for Stayfree, McDonald's & Meesho
Mar 09, 2023
Ep 100 : Roshan Abbas on How Brands Can Tell Stories, Create Communities, Empower Creators
Feb 23, 2023
Ep 99: Nancy Harhut on Using Behavioural Science in Marketing to Drive Customer Action and Loyalty
Feb 09, 2023
Ep 98 : Erik Huberman on How to Create & Manage a Successful Marketing Campaign with Awareness, Nurturing, Trust
Jan 27, 2023
Ep 97 : Nick Jordan on SEO Strategy - Creating Most Valuable Content at Scale
Jan 13, 2023
Ep 96 : Matt Johnson, PhD on Applying Psychology to Build Enduring Bonds between Brands, Consumers & Markets
Jan 04, 2023
Ep 95 : Andrea Belk Olson - Understanding Customers to Differentiate, Compete & Build Customer-Centric Culture
Dec 22, 2022
Ep 94 : Mayur Hola on Transforming Brand OYO - Strategic Marketing Case Study
Dec 08, 2022
Ep 93 : Drew Neisser on Best Practices for Chief Marketing Officers & B2B Branding
Nov 24, 2022
Ep 92 : Stan Phelps on Differentiated Customer Experience to Drive Loyalty & Growth
Nov 10, 2022
Ep 91 : Professor Michael Solomon on Customer Engagement Strategy - Convert Bored Consumers into Fanatics
Oct 28, 2022
Ep 90 : Jon Picoult on Principles of Great Customer Experience - Turning Customers into Fans
Oct 14, 2022
Ep 89 : Jamie Turner on Marketing Success Through One to One Marketing, Unspoken Rules of Leadership
Sep 29, 2022
Ep 88 : Aaron Ahuvia on Brand Love, Things We Love - Insights from Marketing, Psychology & Neuroscience
Sep 21, 2022
Ep 87 : Louis Rosenberg on Digital Marketing and Advertising in the Metaverse & the Need to Regulate It
Aug 31, 2022
Ep 86 : Jessica M. Wilson on Consumer Behaviour Research Through Biosensors
Aug 22, 2022
Ep 85 : Sam Tatam on Using Behavioural Science and Evolutionary Psychology to Solve Tomorrow’s Challenges
Aug 12, 2022
Ep 84 : Michelle Auerbach on How to Capture Attention, Influence Decisions & Drive Change Through Storytelling
Aug 03, 2022
Ep 83 : Michael F. Schein on Creating Hype - Generating Attention & Excitement For Businesses & Brands
Jul 28, 2022
Ep 82 : Harjit Singh on Media 3.0 & Decentralized Creator Economy Web3
Jul 21, 2022
Ep 81 : Brenden Kumarasamy on Mastering Public Speaking Skills, Communication Skills & Content Creation
Jul 13, 2022
Ep 80 : Manuj Aggarwal on Using Data Science, Analytics and AI in Marketing for Consumer Insights & Engagement
Jul 05, 2022
Ep 79 : Neeraj Bassi on Changing Paradigms of Building Brands - From Brand Idea to Brand Conversations
Jun 16, 2022
Ep 78 : Dr Rachel Lawes on Using Semiotics Analysis in Marketing Communications, Advertising & Retail
Jun 10, 2022
Ep 77 : Chris Gray on Busting Myths of Consumer Psychology in Marketing
May 29, 2022
Ep 76 : Tomer Hen on D2C Brand Building Strategies & Energizing Entrepreneurs
May 20, 2022
Ep 75 : Oliver Palmer on Martech Stack - A/B Testing & Data-Driven Experimentation At Scale
May 12, 2022
Ep 74 : Arun Iyer on Building Indian Unicorn Startups Brands of Tomorrow- Byju's, Wakefit, Tata 1mg
May 04, 2022
Ep 73 : Troy Campbell on Using Behavioural Science of 'Cool' & Storytelling to Power Innovative Brands, Business & Design
Apr 28, 2022
Ep 72 : Ben Worthen on Content Marketing Strategy & Brand Storytelling - Creating an Editorial Sub-Brand
Apr 21, 2022
Ep 71 : Dr Felicity Heathcote-Márcz on Ethnographic Approach for Understanding Consumers, Technology & Cultural Design, Cyborgs
Apr 14, 2022
Ep 70: Prashant Kumar on Marketing 4.0 & Digital Transformation. Case Studies of Nippon Paints, Carsome Marketplace
Apr 07, 2022
Ep 69 : Rachel Lindteigen on Why Search Engine Optimization is Better Than Facebook Ads - SEO Strategy, Tools, Tips
Apr 01, 2022
Ep 68 : Melina Palmer on Unlocking Consumer Decisions with Behavioral Economics, the Brainy Business Way
Mar 24, 2022
Ep 67 : Ekta Dutta on BIBA India Marketing Strategy - Indian Ethnic Fashion Brand Story
Mar 16, 2022
Ep 66 : Gautham Vadakkepatt on Retail Transformation,Sustainable Retailing, Responsible Marketing
Mar 03, 2022
Ep 65 : Patrick Fagan on Using Neuroscience & Behavioral Economics to Turn Minds Into Money
Feb 24, 2022
Ep 64 : Aniruddha Khandekar on Brand Strategy on Asian Paints, Livon Marico ; Consumer Insights on Gen Z, Alpha & Millenials
Feb 17, 2022
Ep 63 : Jennifer Clinehens on Growth Hacking Marketing Using Behavioural Science & Psychology, Creating a Customer Experience that Sings !
Feb 09, 2022
Ep 62 : Luis Roy on Design Thinking Process & Case Study - Healthcare Innovation At Work @ Dr Reddy's Laboratories
Feb 03, 2022
Ep 61 : Ambi Parameswaran on Evolution of Indian Advertising & Indian Consumer Over 50 Years - Ambi Parameswaran on Nawabs, Nudes & Noodles
Jan 19, 2022
Ep 60 : Holly Fisher on StoryBrand Marketing Framework for SMEs - Clear Marketing Messages Builds Effective Sales Funnel
Jan 12, 2022
Ep 59 : Ashish Mishra on ACKO Insurance Marketing Case - Digital Disruption of General Insurance in India , Insuretech Consumer Insights
Jan 05, 2022
Ep 58 : Matt Wallaert on the Science of Behaviour Change- Framework, Application (Advertising, Market Research), Characteristics, Ethics
Dec 30, 2021
Ep 57 : Andrew Lees on New Product Development & Launch - Bringing Startup and D2C Business To Life & Go To Market Strategy
Dec 26, 2021
Ep 56 : Micheal Cheng on Making Video As Easy As Powerpoint- Supercharging Content Marketing, Thought Leadership & Branding
Dec 14, 2021
Ep 55 : Bitop Das Gupta of Grey Bangladesh on Purpose Driven Marketing Campaigns like UCB Agrobanking (Cannes Lions Winner Case Study), Grameenphone Telenor Campaign, Gen Z
Dec 08, 2021
Ep 54 : Anuj Kumar on Affle India Business Model ,Entrepreneurial Journey, Digital Advertising Marketing Trends & Insights
Nov 30, 2021
Ep 53 : Damian Rees on User Experience Research and Design -User Centred Design Process, UX Strategy, UX Insights & Trends
Nov 25, 2021
Ep 52 : Michelle Niedziela on Sensory Marketing, Neuroscience in Market Research - Applying Neuropsychology to Understanding Consumer Behavior
Nov 17, 2021
Ep 51 : Scott Jeffrey Miller On How To Become A Better Marketer By Learning From Marketing Mistakes. And Transformative Leadership Insights by Master Mentors.
Nov 05, 2021
Ep 50 : Helene Cahen on Creativity & Innovation Management in Organizations - Creating a New Product, Service or Experience ? Need Teams To Be More Innovative?
Oct 30, 2021
Ep 49 : Aditya Jaishankar on Insights Into the World of Kids Below 13. His App Voxbox where Kids Go Social With Stories, Ideas and Fun
Oct 27, 2021
Ep 48 : Prem Narayan on Brand Strategy Behind Top Indian Advertising Campaigns of the Decade by Ogilvy- Red Label, Cadbury Celebrations, Cadbury Dairy Milk & His Insights about Small Town India
Oct 22, 2021
Ep 47 : Chris Hood of Google on Customer Centric Innovation At Scale, Data Driven Marketing, API First Strategy & Design
Oct 16, 2021
Ep 46 : Sumeer Mathur on Building Brand Trust, Insights from Edelman Trust Barometer Reports, Is Trust the New Brand Equity ?
Oct 06, 2021
Ep 45 : Graham Brown on Podcasting as a Marketing Tool for Storytelling and Thought Leadership , Podcasting Best Practices
Sep 29, 2021
Ep 44 : Matthew Willcox on The Business of Choice - Choice Architecture, Behavioral Lens Framework , How Marketing is About Helping People Make Choices
Sep 23, 2021
Ep 43 : Tim J Smith on Customer Value Based Pricing, Strategies & Examples. How to Make Good Pricing Decisions and Policies
Sep 23, 2021
Ep 42 : Arindam Som on How to Pivot Around A Critical Human Story to Maximize ROI; Emerging Market Research Techniques Using NLP, AI, BOTs to Study Consumer Behavior
Sep 16, 2021
Ep 41 : Eric Dickmann on B2B Marketing of Enterprise Software -Oracle, Siebel CRM. Why We Need to Reduce Friction in Buyer's Journey
Sep 06, 2021
Ep 40 : John's Crazy Socks Success Story- Fast Growing, Multi-Million Dollar, Purpose Driven Brand with a Down Syndrome Co-Founder John Lee Cronin
Aug 25, 2021
Ep 39 : Double Website Revenue Using Rule of 26 - Website Marketing Strategies for Small & Medium Business by Michael Buzinski
Aug 21, 2021
Ep 38 : Andrew Deutsch on Strategic Marketing & Strategy First Approach, Brand Advocacy, Predictive Sales & Marketing Using Artificial Intelligence
Aug 15, 2021
Ep 37 : David Aaker 'Father of Modern Branding' on Owning Game-Changing Subcategories, Impact of Signature Stories, Branding Strategy in Disruptive Digital Era
Aug 04, 2021
Ep 36 : 'The English Nut' on Award Winning Advertising Campaigns, Storytelling in Marketing, Big Idea, Personal Branding Tips by Sumanto Chattopadhyay, Chairman of 82point5 Communications, WPP Group
Jul 25, 2021
Ep 35 : Case for Applied Anthropology in Business : Human Insights for User Experience Design, New Product Development, Digital Campaigns by Matt Artz, a Business & Design Anthropologist
Jul 21, 2021
Ep 34 : Kurt Nelson on Application of Behavioral Science in Driving Effective Team Performance & Improving Marketing, Advertising Effectiveness. Dr Nelson on Applying Behavioral Psychology to Business
Jul 13, 2021
Ep 33 : How to become a Global Thought Leader ? Thought Leadership Marketing Strategy, Publicity Tools, Publicity Examples & Growth Hacks by Tracy Lamourie, Founder & MD Lamourie Media
Jul 10, 2021
Ep 32 : Journey of Global Superbrands in India - Lifebuoy 'Helps a Child Reach 5' Campaign, Surf Excel 'Dirt is Good' .Nostalgia Marketing & Re-launching Jawa Bike in India by Saji Abraham
Jul 05, 2021
Ep 31 : Professor Micheal R Solomon on the End of Customer Segmentation- Changing Consumer Behavior & Trends, Multiple Subcultures & Identities, Young Teens As Consumers, Artificial Intelligence
Jun 28, 2021
Ep 30 : How new age D2C Brands force MNCs to change Global Brand Strategy. How customer segment of Mothers are not desperate anymore ! by Sanjai Srivastava is Global Business Lead, Team IPG-Unilever
Jun 22, 2021
Ep 29 : 'Death to the Corporate Video'- B2B Video Marketing Strategy & Content Marketing Best Practices by Guy Bauer, Founder/Creative Director, Umault, Chicago
Jun 14, 2021
Ep 28 : Pharma Brand Management & Strategy- Marketing FMHGs, Doctors & Other Influencers, Placebo & Nocebo Effect, Health Behavioural Change by Gauri Chaudhari, Author of The Perfect Pill
Jun 11, 2021
Ep 27 : Airtel Branding Strategy for Markets in Africa. Consumer Insights about Changing Indian Middle Class by Saumya Chattopadhyay, Senior Vice President, Lowe Lintas India
May 27, 2021
Ep 26 : Sportivity, Lessons from the Playground, The Madness Starts at 9-Corporate Life Lessons from Sport & Rapid Fire with Author Vinay Kanchan
May 23, 2021
Ep 25 : Karthik Kumar Startup Insights and Startup Gyaan from his book 'Don't Startup'. Lessons from Personal Life in Entrepreneurship & Entrepreneurial Mindset
May 23, 2021
Ep 24 : Unleashing Creativity with 'Three Pillars' Framework. Power of Story Telling & Humour in Marketing (Examples- James Bond & Amul) by Vinay Kanchan
May 19, 2021
Ep 23 : Malathi Srinivasan, IBM Marketing Leader on Post Pandemic Changes in Marketing, Agile Marketing for Agile Organizations
May 12, 2021
Ep 22 : Karthik Kumar on Standup Comedy .'The Celebration of Silliness' - Standup Comedy is a Change Agent, a Voice of Youth & Consumers
May 08, 2021
Ep 21 : Karthik Kumar on Senior Super Heroes -Personally Speaking with Karthick on Debut as Director Tamil Movies 2021 , Tips on Becoming a Film Director, Rapid Fire Questions to Uncover KK
May 07, 2021
Ep 20 : Karthik Kumar Interview - Standup Comedy in India, Comedy as Popular Culture, Startup Hacks, Directorial Movie Debut in Tamil , Training for Behavioural Change
May 05, 2021
Ep 19 : Mastercard Sonic Brand - Marketing Best Practice. Sonic Brand Case Study by Rajeev Raja Brand Musiq
May 04, 2021
Ep 18 : How can Family Businesses, SMEs & Startups in India grow their Business by Building Brands and Re-inventing Marketing -Sameer Joshi & Anindya Ghosh Sam & Andy
Apr 27, 2021
Ep 17 : Hyper Personalisation to Induce Purchase, Omnichannel Marketing & Hyperlocal Strategy for Award Winning Celio India Campaign by Abhishek Shetty
Apr 20, 2021
Ep 16 : Sonic Branding Process & Examples - Mastercard, Zomato, HDFC Case Study - Audio Brand Identity is Sound Strategy by Rajeev Raja, Brand Musiq
Apr 17, 2021
Ep 15 : Digital Transformation for Effective Marketing. Digital Marketing Trends 2021 - Gaming, Voice, IP in Broadcasting, Conversational Marketing by Niyati Srivastava , Cognizant, London, UK
Apr 06, 2021
Ep 14 : How Augmented Reality Can Change The Way Consumers Discover, Engage with Brands - Avaatar.Me Story of Immersive Experiences by Kedar Teny
Mar 30, 2021
Ep 13 : Krishnendu Dasgupta on Business & Marketing with a Purpose- Haath, Mooh aur Bum Clean India Campaign & Project Shakti by Hindustan Unilever
Mar 25, 2021
Ep 12 : FMCG Marketing Strategy & Insights by Krishnendu Dasgupta Incl. ITC Svasti Milk Brand Launch and Positioning Strategy in Bengal
Mar 23, 2021
Ep 11 : Gurkha -The World's Finest Cigars, Global Super Brand ,Indian Origin & its Luxury Marketing Strategy & Brand Launch in India by Danny Carroll
Mar 17, 2021
Ep 10 : How to do Marketing to Moms for Johnson Baby India , How to Re-invent a Generic Brand Bisleri , How to Market to Teenagers for Clean & Clear by Neeraj Sharma, Head Strategy, Rediffusion
Mar 09, 2021
Ep 9 : Atin Roy on Pharma Brand Management, Pharma Brand Strategy & Campaigns, Switch from Rx to OTC Brands, HealthTech, 3D Printing
Mar 02, 2021
Ep 8 : How to Position & Launch Brands- Meraj Hasan on India Launch of Reliance Jio & Tata Sky, Launch of Airtel in Sri Lanka ,Genesis of Pampers 'It Takes Two' Campaign
Feb 26, 2021
Ep 7 : How to market liquor in India, advertise for whisky & beer ? Evolution of Unilever Brand RIN & Consumer Insights? - Divya Khanna shares her experience
Feb 24, 2021
Ep 6 : Is Brand Purpose Just a Marketing Tool ? Are Brands Meaningful Only When They Have a 'PURPOSE' ? - Rishabha Nayyar, National Head Strategy, 82.5
Feb 20, 2021
Ep 5 : Navin Rammohan, Vice President, Infosys, London On 5 Top Global Technology Trends, Account Based Marketing, Reimagining Sports Sponsorships & Events
Feb 18, 2021
Ep 4: Global Best Practices- How to do effective Account Based Marketing (ABM) ? How Infosys reimagined global tennis sponsorships by Navin Rammohan, Vice President, Segment Head Marketing at Infosys
Feb 15, 2021
Ep 3: How to Disrupt Flooring in India ? Category Creation, Product Innovation, Brand Launch : Case Study of Welspun Flooring by Meraj Hasan, Chief Marketing Officer, Welspun Global Brands Limited
Feb 11, 2021
Ep 2 : Why Can't A Boy Play With A Pink Kitchen Set ? Rishabha Nayyar on Indian Consumer Trends- What Indian Men Want, Un-Stereotyping Men in Indian Popular Culture & Advertising
Feb 07, 2021
Ep 1 : Rishabha Nayyar, India Head Strategy, 82.5 Communications on Brand Purpose & Marketing , Thick Data as Consumer Insights, Un- Stereotyping Indian Men in Popular Culture
Feb 03, 2021