Making Sense of Martech
By Jacqueline Freedman
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Image by Jacqueline Freedman
Category: Marketing
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Episodes: 101
Description
Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who's leading (or lagging), and what's next. In Martech, clarity is power — and we're here to deliver it.
| Episode | Date |
|---|---|
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Hello {{firstname}}, Meet The Execution Gap Killing Personalization
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Apr 22, 2026 |
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AI Theater to Trojan Horse: Surviving the AI Adoption Pressure Cooker
|
Apr 15, 2026 |
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Bad Data, Dark Data, & Why Your North Star Keeps Moving
|
Apr 08, 2026 |
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Inside Paramount: March Madness & Martech Chaos with Ian Reisman
|
Apr 01, 2026 |
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Cut Your Marketing Budget by 50% with Calm's Jeff Lee
|
Mar 25, 2026 |
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Personalization, Profit & the CFO: Scaling Martech Engines with Eloise Gillespie
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Mar 18, 2026 |
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Integration Complexity, $215B Losses, & Why Your Stack Still Doesn't Talk
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Mar 11, 2026 |
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Consulting Dependency Isn't a Bug - It's the Business Model with Satya Upadhyaya
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Mar 04, 2026 |
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Beyond Just Do It with Nike's Linda Cereda
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Feb 25, 2026 |
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Dirty Data, AI Everywhere, & ROI Nowhere
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Feb 11, 2026 |
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Confessions of an Email Provocateur with Dela Quist
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Feb 04, 2026 |
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Pilots to Proof: AI Agents in the Enterprise with Keanu Taylor
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Jan 28, 2026 |
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Sweet, Suite Relief with Adam Greco
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Jan 21, 2026 |
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The 6 Pain Points Martech Leaders Face
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Jan 14, 2026 |
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Battle of the Bots with Mariska Calabrese, beehiiv & Jakub Alexa, Omnivery
|
Jan 07, 2026 |
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The Renaissance
|
Dec 31, 2025 |
|
The Blooper Reel
|
Dec 24, 2025 |
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2026 Predictions: Agents, AI Decisioning, & The Techstack
|
Dec 17, 2025 |
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Make Martech Cool Again: A Conversation with Jason Lyman, Customer.io's CMO
|
Dec 10, 2025 |
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Adobe's Semrush Gamble, BFCM Enters the Upside Down, & AI-Washed Earnings
|
Dec 03, 2025 |
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Is Your Inbox Insured? Deliverability is The Ultimate Insurance Policy with Matt McFee, CEO of Inbox Monster
|
Nov 26, 2025 |
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Privacy by Design & Ethical AI with David Joosten, Cofounder of GrowthLoop
|
Nov 19, 2025 |
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AI's Report Card, The BFCM Machine, & Why Attribution Sucks
|
Nov 12, 2025 |
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Don't Get Catfished By AI with Brian Minick, COO of ZeroBounce
|
Nov 05, 2025 |
|
Adios Ohana, AWS Meltdown, & Overcoming Analysis Paralysis
|
Oct 29, 2025 |
|
Martech Avengers Assemble with Neha Dadbhawala, Head of Martech at SEEK
|
Oct 22, 2025 |
|
Stop the Hype: Taylor Swift's Loyalty Playbook, Zeta & Marigold Merger, and Braze's AI
|
Oct 15, 2025 |
|
The Need to Ban "Inbox Placement" with Lauren Meyer, CMO of SocketLabs
|
Oct 08, 2025 |
|
Scaling to Billions: How to Design the Ideal Stack with Natalie Miles Fuerst of Grammarly
|
Oct 01, 2025 |
|
WTF is CRM? B2B vs. B2C with Topcon's Karla Vince & Klaviyo's James Fang
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Sep 24, 2025 |
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From Fashion to AI: Fabletics' Marketing Edge with Adrian Rohr, VP of Marketing CRM
|
Sep 17, 2025 |
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Living Interfaces, OpenAI Collabs, & Enterprise AI with Josh Payne, CEO of Coframe
|
Sep 10, 2025 |
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Trapped by Tech? Data as an Asset, and Smarter CDP Investments
|
Sep 03, 2025 |
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Is SMS Dead? Welcoming the RCS Revolution with Eric Miao, CSO of Attentive
|
Aug 27, 2025 |
|
Will AI Replace Your Marketing Department? Former CMO of OfferFit, Jessica Vogol, Weighs In
|
Aug 20, 2025 |
|
Inside Iterable: Exclusive Interview with New CEO Sam Allen
|
Aug 20, 2025 |
|
Trouble at Yotpo & Litmus, AI is a Drug, and Analyst Firms' Future
|
Aug 20, 2025 |
|
The Resurrection
|
Aug 06, 2025 |
|
TMW Case Study #004 | Building a better data foundation by HP
|
Nov 19, 2024 |
|
TMW Case Study #001 | Scaling Martech QA with computer vision and robots
|
Mar 29, 2024 |
|
Making Sense of Martech Special Announcement
|
Feb 06, 2024 |
|
#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel
|
Jan 23, 2024 |
|
#65 | Rohit Maheswaran on the shifting sands of attribution
|
Jan 02, 2024 |
|
#64 | Cory Munchbach on the life of a Martech CEO
|
Dec 19, 2023 |
|
#62 | Lauren Maffeo on designing data governance for good
|
Nov 14, 2023 |
|
#61 | Ari Paparo on the fool's errand of media
|
Oct 24, 2023 |
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#60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance
|
Oct 17, 2023 |
|
#59 | Eric Seufert: Everything is an Ad network
|
Oct 10, 2023 |
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#58 | Gareth Noonan the rise of the B2B Adtech paradigm
|
Oct 03, 2023 |
|
#57 | Bobby Tichy & Michael Burton on hyper specializing in the stack
|
Sep 12, 2023 |
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#56 | Michaela Aguilar on the Martech buying problem and the role of education
|
Sep 05, 2023 |
|
#55 | Josh Manion on Data Assurance and privacy-positive tech in Martech & Adtech
|
Aug 29, 2023 |
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#53 | Alexandra Theriault on intersection of martech & adtech and the role of first-party data in a post third-party-cookie world
|
Aug 15, 2023 |
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#52 | Rajan Kumar on why companies fail to get the most out of Martech
|
Aug 08, 2023 |
|
#51 | Shoshana Wodinsky on the perils of privacy in a world of ad networks
|
Aug 01, 2023 |
|
#50 | Roger Dunn on the rise of retail media and navigating the trade-offs between ads and experience with online commerce
|
Jul 11, 2023 |
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#49 | Jay Sanderson on Composable CDP and DXP, AI and new interfaces for building CX, and leading edge personalisation
|
Jun 28, 2023 |
|
#48 | Michelle Songy on the problem with PR, building a media marketplace and getting publicity
|
Jun 13, 2023 |
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#46 | Tom Goodwin on progress and pessimism in marketing and technology
|
May 16, 2023 |
|
#45| Myles Younger on the convergence of Adtech and Martech
|
May 02, 2023 |
|
#44| Ross Candido on the social stack and the evolution of social listening
|
Apr 18, 2023 |
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#43| Bryan Williams on partnership strategy, platform ecosystems and the problem of monopolies
|
Apr 11, 2023 |
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#42 | Juan Baron on data clean rooms, the privacy paradox, data and trust, and cryptography in advertising
|
Mar 14, 2023 |
|
#040 | Amanda Natividad on the power of audience research, zero-click content, and finding yourself in content creation
|
Feb 06, 2023 |
|
#039 | Martech throughout culture
|
Dec 10, 2022 |
|
#038 | Understanding Performance Marketing
|
Dec 03, 2022 |
|
#036 | Building Competitive Intelligence
|
Nov 10, 2022 |
|
#035 | Why you don't need Martech
|
Oct 31, 2022 |
|
#034 | Building the CDP category
|
Oct 24, 2022 |
|
#033 | Martech in Asia
|
Oct 09, 2022 |
|
#032 | B2B media empires
|
Sep 09, 2022 |
|
#031 | The privacy winter
|
Sep 04, 2022 |
|
#030 | The technology of attribution
|
Aug 29, 2022 |
|
#029 | Evolving automated marketing
|
Aug 17, 2022 |
|
#028 | Podcasting about podcasting
|
Jul 28, 2022 |
|
#027 | The revenue bubble
|
Jul 07, 2022 |
|
#026 | The creativity crisis
|
Jun 20, 2022 |
|
#025 | The state of SEO
|
Jun 10, 2022 |
|
#024 | Martech Day
|
Apr 28, 2022 |
|
#023 | The history of media disruption
|
Apr 11, 2022 |
|
#022 | The state of Martech education
|
Mar 27, 2022 |
|
#021 | Understanding open data
|
Mar 03, 2022 |
|
#20 | The three horizons of Martech
|
Feb 13, 2022 |
|
#019 | Leading Martech teams from the inside
|
Jan 30, 2022 |
|
#018 | Immersive experience and the future of the internet
|
Dec 18, 2021 |
|
#017 | The role of marketing communities
|
Dec 11, 2021 |
|
#016 | Experimentation and the ROI myth
|
Nov 28, 2021 |
|
#015 | The next era of digital advertising
|
Nov 06, 2021 |
|
#014 | The role of marketing media
|
Oct 30, 2021 |
|
#013 | Creativity and process in marketing
|
Oct 23, 2021 |
|
#012 | Participation and belonging in the creator economy
|
Aug 21, 2021 |
|
#011 | The Enterprise problem
|
Aug 01, 2021 |
|
#010 | Adland is an island
|
Jul 11, 2021 |
|
#009 | Nobody cares about your framework
|
Jul 04, 2021 |
|
#007 | Have we hit peak Martech?
|
May 01, 2021 |
|
#006 | Technology saturation and strategic positioning.
|
Mar 28, 2021 |
|
#005 | The data inundation
|
Mar 14, 2021 |
|
#004 | Explaining experience
|
Mar 07, 2021 |
|
#003 | Leading design culture
|
Feb 28, 2021 |
|
#002 | The news media bargaining code
|
Feb 21, 2021 |
|
#001 | The disruption of marketing theory
|
Feb 10, 2021 |