In this episode, we speak to Shmuel Herschberg. He’s a sought-out keynote speaker, key opinion leader, seasoned digital marketing executive, and the founder of Shine Media, a boutique marketing agency. Listen as he shares his out-of-the-box tips and insights on optimising email marketing engagement and delivery using tools like pattern interruption, language, visuals, dynamic content, A/B testing, and more. Connect with Shmuel on LinkedIn · Learn more about Everlytic · website

Everlytic has taken a step-by-step approach to growing businesses digital communication abilities by developing the Everlytic Growth Journey. This journey focuses on the progression of mastering business messaging and marketing automation into three levels: Bulk Communicator, Message Personaliser, and Communication Automator. In this podcast, we discuss the final level of this journey – Communication Automator.

Migrating something manual to autopilot has obvious timesaving and efficiency-boosting benefits. But it doesn’t stop there. For instance, automation increases productivity, client retention and it personalises the customer experience. But that’s not all, listen up for more great insights. Learn more · website

Email marketing can get returns of up to R44 for Every R1 spent. But mastering email marketing, or any bulk communication, isn’t something you just do. It takes time and continuous learning. That’s why Everlytic’s created The Everlytic Growth Journey: a road map that gets you from generic bulk communication, to personalised messaging, and finally, to communication automation mastery.

This podcast explores level 2, Message Personaliser. This is when you’re already sending bulk communication and are familiar with the foundations of good copy, design, and data management. It’s the step beyond this, when you start creating more engaging experiences with customers using message personalisation. website

Running an email campaign this Black Friday? Candice Lee Reeves, Snr Copywriter at Everlytic, runs through 5 language tips from our marketing guide, The Language of Sales: Behavioural Linguistics in Email, to help you get the most from your campaigns. Tips for Better Email Engagement in Retail · The Multi-Channel Platform for Retail & eCommerce · website

Mastering bulk communication, personalisation, and automation isn’t something you do overnight. As we’ve realised at Everlytic, there are three clear levels to progress: Bulk Communicator, Message Personaliser, and Communication Automator. It’s what we call the Everlytic Growth Journey.

The first level of this journey, Bulk Communicator, is when you master the fundamentals of bulk communication. We’ve broken this core level into 3 key areas of understanding: managing your data, creating messages that achieve your goals, and tracking how recipients engage with them. Our MD breaks it down further in our latest podcast The Key Foundations You Need to Master Bulk Communication · Watch the Video · website

Don't miss out on better results.

Many marketers get into bulk communication and just learn the basics – that’s where their journey ends. They don’t know where to start and how to grow, and they miss out on the potential efficiency, engagement, sales, and retention that come with high-quality messaging, personalisation, and automation. If this is this you, your stagnation ends here.

To guide you on how to develop and maximise your bulk communication skills, we’ve created the Everlytic Growth Journey. It’ll help you learn, step by step, how to create and send the best bulk messages possible – and then how to get the most from tools like personalisation and automation. Our MD unpacks this in our latest podcast. The Marketer’s Roadmap to Email Marketing Mastery · Watch the Video · website

Join us as we get 5 proven tips for better email marketing performance in retail from Leigh Crymble – a leading behavioural linguist. This podcast is part of a content series dedicated to email marketing in retail and is based on some of the most important findings from our collaborative study with BreadCrumbs Linguistics. Get the Report · Follow Everlytic on LinkedIn · Follow BreadCrumbs Linguistics on LinkedIn · website

In this episode, we find out what behavioural linguistics can do for email marketers in the retail industry. We chat with behavioural linguist, Leigh Crymble, to discover proven insights for improving email campaign performance. We dive into customer behaviour, discuss the importance of timing, and explore other key areas that can boost all-round email marketing success. The Language of Sales: Behavioural Linguistics in Retail · Follow Everlytic on LinkedIn · Follow BreadCrumbs Linguistics on LinkedIn · website

Hyper-personalisation is more than greeting a person by name in your automated emails. It’s the science of collecting customer data and using that data to send messages to them on channels they prefer at the time they need it. In this episode, Candice Lee Reeves - Snr Digital Copywriter at Everlytic - shares ideas on how to gather data for effective personalisation. [Video] Make Marketing Matter · Follow Everlytic on LinkedIn · Follow Everlytic on Twitter · Watch on Youtube · website

Today's Guest is Leigh Crymble (Head Behavioural Linguist at BreadCrumbs Linguistics)

As communicators, a brand’s main aim of their communications is to persuade a recipient to do something: buy into a brand story, support a product and / or service, and ultimately, become a loyal brand advocate. In this episode we chat to Leigh Crymble, Head Behavioural Linguist at BreadCrumbs Linguistics, to learn more about the science behind creating engaging content that nudges a consumer to action. BreadCrumbs Website · Everlytic LinkedIn · Top Language Tips for Better Emails · Connect with Leigh · website

Senior digital copywriter and marketing professional, Candice Lee Reeves, talks us through: (1) Why customer centricity is so important in marketing (especially digital), (2) how marketers can make their marketing more customer centric by using storytelling principles from Donald Miller’s book, Building a Storybrand, and (3) the 5 tips you can use to apply customer-centricity to your email marketing. Candice's profile on LinkedIn · Everlytic's page on LinkedIn · How to Use Storytelling in Email · Learn more about Everlytic

In this podcast Karyn Strybos, the Marketing Manager at Everlytic, unpacks some of the trends in communication post the pandemic and explains the importance of adopting these communication strategies for competitive advantage. Learn more about Everlytic · Marketing Guides · The Everlytic Communication Guide · Follow Everlytic on LinkedIn

Guest: Warrick Kernes (The Insaka eCommerce Academy)

With an influx of advertising on Black Friday, how do you stand out from your competition. Warrick Kernes from The Insaka eCommerce Academy shares some tips for running a successful Black Friday campaign. Learn more about Everlytic · Connect with Warrick · 5 Black Friday Online Marketing Ideas to Boost Your Revenue · Learn more about The Insaka eCommerce Academy

Musa Kalenga gives his top tips on creating content that converts.

Musa Kalenga takes us through his top 5 tips that you, as a marketer, can do right now to start creating remarkable content that converts. Learn more about Musa Kalenga · Learn more about Everlytic · How to maximise your digital content to grow your business

With an influx of marketing and advertising across all different platforms fighting for our attention, how do marketers stay ahead of their competitors?

Musa Kalenga unpacks his thoughts on building a brand that matters through data driven content. Learn more about Musa Kalenga · Connect with Musa on LinkedIn · Learn more about Everlytic · Follow Everlytic on LinkedIn · Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business

In this Expert Chat episode, Karyn Strybos speaks to JD Engelbrecht.

Businesses have a wealth of information at their fingertips but most of us are struggling to access data, make basic sense of it and activate it efficiently. In this episode we unpack how leveraging your data is not a tech problem, it’s about your internal coordination, team, and resources. Everlytic website · Data and Automation Strategy

Why do we need to bring marketing back to email marketing and how do we go about this?

Kath Pay unpacks how to marry strategy and tactics to deliver on powerful customer experiences. Everlytic website

The very first email blast was sent in 1978 and since then has transformed the way companies communicate with customers. Marketers must keep up with the times, but often get stuck in archaic ways of doing things because “it’s always been done this way”.

Kath Pay explores how to move past this to elevate your email campaigns. Connect with Kath on LinkedIn · Holistic email marketing · Kath Pay Website · Everlytic Website

10 Things You Can Do Now

We are so pleased to have Elizabeth de Stadler, from Novation Consulting, back with us to chat about the 10 things you can do right now as marketers.
Please visit our marketing guides page on our website to download our 2020 POPIA Guide: How to Comply Without Killing Your List which we worked on in collaboration with Elizabeth. Connect with Elizabeth on LinkedIn · Novation Consulting · Everlytic Website · POPIA Guide

Our guest today is Elizabeth de Stadler, from Novation Consulting, Elizabeth specialises in all thing’s compliance and risk management and prides herself on being slightly out there (and that’s what we love most about her) bringing a fresh perspective to compliance issues. She happens to have a Masters (cum laude) in Consumer Law.

It feels like it has been an eternity since POPIA started to be spoken about in 2013, but now it's here and we have less than a year to comply.

What does it mean for the marketing industry?
What are some of the key take-outs?
What can marketers start doing today to ensure they are on track for 1 July 2021?

To learn more about what POPIA means to you as a marketer and the steps to take, please visit our marketing guides page on our website to download our 2020 POPIA Guide: How to Comply Without Killing Your List. Connect with Elizabeth on LinkedIn · Novation Consulting · Everlytic Website · POPIA Guide