Secret Marketing Podcast

By Derek Soto

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Category: Marketing

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Episodes: 335

Description

You will learn all of the secrets you will ever need to build or scale your dream online business.No matter how successful you are, you will learn more higher level concepts here than anywhere else...

Episode Date
The "free groceries" sales play
Aug 05, 2026
Sell the experience, let the product be the bonus
Dec 15, 2025
High level selling nobody is talking about
Jun 03, 2025
110 - Hooking your customers to close high ticket
Sep 10, 2024
111 - Product road maps and why you need them
Sep 10, 2024
Give the lead magnet before asking for their email
Jun 30, 2024
Give your email list a chance to miss you
Jun 30, 2024
Character of customer and community building
Jun 30, 2024
Reverse number lookup for coaching applicants
Jun 30, 2024
Advanced follow up techniques
Jun 19, 2024
A better way to follow up without being annoying
Jun 19, 2024
Establishing a referral pipeline
Jun 19, 2024
311 - Granularity brings clarity and builds your brand
Jun 11, 2024
312 - Selling the happy meal.
Jun 11, 2024
Perfectionism with podcast content
May 27, 2024
AI predictions that will shock you and how to use them
May 22, 2024
This is a break or make it in business
May 21, 2024
305 - Selling bargain vs. Quality
May 21, 2024
306 - Don't worry about your bag
May 21, 2024
How to approach every sales call
May 21, 2024
304 - Selling hopes and dreams vs. pay to stay
May 21, 2024
How to sell high ticket services to businesses
Apr 29, 2024
302 - How to make selling your coaching easier
Feb 07, 2024
301 - Why do people buy inferior products?
Dec 18, 2023
300 - Bonus episode! Daring website critiques!
Dec 13, 2023
299 - A real relationship with your audience
Dec 04, 2023
298 - When should I reveal the price?
Nov 30, 2023
196 - I forgot what I was talking about.
Nov 30, 2023
297 - How does cursing truly affect your brand?
Nov 30, 2023
195 - How I approach calls to action!
Nov 30, 2023
192 - Pitching the upsell (revealing the menu)
Nov 23, 2023
193 - The I trust you, I want it all check box
Nov 23, 2023
194 - Selling your experience not the info
Nov 23, 2023
291 - A mock black Friday offer example! (Not a real offer)
Nov 23, 2023
290 - Beware of the black Friday big box of trash!
Nov 23, 2023
289 - Tipping
Nov 20, 2023
288 - the stars aligned technique
Nov 20, 2023
287 - customers vs. bought in customers
Nov 20, 2023
285 - Why I don't do refunds
Nov 20, 2023
286 - Why I don't do payment plans
Nov 20, 2023
284 - The most powerful copywriting anyone can do
Nov 08, 2023
283 - The most potent sales tactic anyone can do
Nov 08, 2023
282 - Optimization and the best product ever
Oct 11, 2023
281 - The hidden sale and how it's done.
Sep 04, 2023
279 - Getting real-time feedback on all of your pages in your funnel.
Aug 23, 2023
280 - How to learn smarter.
Aug 23, 2023
278 - A much better way of doing upsells.
Aug 23, 2023
277 - Why you should throttle your business growth
Aug 23, 2023
276 - Building your eco system
Aug 23, 2023
275 - Minimalism pushed far enough evokes action
Aug 22, 2023
274 - Building trust when they say no.
Aug 21, 2023
272 - Doing what you're competition won't do for your customers
Aug 20, 2023
271 - How to make it so you can't stop your customers from completing your course.
Aug 20, 2023
The unboxing experience of your digital product determines its value
Aug 20, 2023
269 - The prison of the comfort zone
Aug 16, 2023
268 - Writer's room style product creation.
Aug 15, 2023
267 - AI vs. HI. What's better for product creation?
Aug 15, 2023
266 - How to hypnotize your webinar attendees
Aug 14, 2023
265 - Using (HI) human intelligence via phone
Aug 14, 2023
263 - How to sell more, period.
Aug 14, 2023
264 - Building goodwill in a sensitive market.
Aug 14, 2023
259 - Charging higher fees intro
Aug 05, 2023
260 - Selling higher ticket part 1
Aug 05, 2023
261 - High ticket selling. Character of customer.
Aug 05, 2023
262 - Customer and prospect support is part of your product.
Aug 05, 2023
258 - Don't sell this or give this as a bonus
Jul 24, 2023
257 - A major need in internet marketing
Jul 24, 2023
256 - Sell the experience, not the product
Jul 24, 2023
255 - How to keep your customers hooked
Jan 20, 2023
254 - The best funnel type
Oct 12, 2022
253 - Close high ticket sales without sales reps at scale!
Oct 08, 2022
251 - How to get customers to happily pay for ads for a business you own
Jul 09, 2022
252 - Most of you have never seen this technique before!
Jul 09, 2022
250 - How do your prospects and customers feel about your company and brand?
Jul 07, 2022
249 - Asking yourself the right questions to improve your sales process
Jun 30, 2022
248 - Can you really control how your prospects feel about you?
Jun 30, 2022
247 - How they ruined their brand and how to fix it
Jun 30, 2022
246 - Today it's imperative to massively over deliver with your lead freebies
Jun 17, 2022
245 - Making bank helping companies fix their mistakes
Jun 05, 2022
244 - Companies are making millions using a similar phone process
May 12, 2022
243 - Why offer first funnels beat squeeze pages
Apr 23, 2022
242 - Massively increasing inbound phone lead quality at high ticket
Apr 18, 2022
240 - The future of ads
Apr 15, 2022
241 - Use this opt in page instead
Apr 15, 2022
239 - How to destroy your competitors ads
Apr 15, 2022
238 - How to optimize your lead magnet headline
Apr 15, 2022
237 - Self selection and segmentation is the future of lead generation
Mar 19, 2022
236 - The business relationship must be real
Mar 19, 2022
235 - The difference between get rich quick and a real business
Mar 19, 2022
234 - What you may not know about your autoresponder
Mar 18, 2022
243 - Is your theory as effective as it possibly can be?
Mar 17, 2022
241 - Are you monetizing your skill with other people's money?
Mar 17, 2022
242 - The seeds of how businesses are created
Mar 17, 2022
240 - Using the technology available to us to generate very high quality leads
Mar 17, 2022
239 - Why you should listen to Alex and Leila Hormozi concerning business
Mar 17, 2022
238 - Relationship marketing. The past is the future of marketing
Mar 17, 2022
237 - Thoughts on how to hire your dream team
Mar 17, 2022
235 - Perform a time audit in your business
Mar 17, 2022
236 - Customer service on the phone is king
Mar 17, 2022
234 - Learning to love the prep work and the practice in your business will make everything easier
Mar 16, 2022
233 - Really show your prospects what they are buying
Mar 15, 2022
232 - 1 tip that will help you crush it with your bound calls
Mar 15, 2022
229 - Micro influencer marketing
Mar 15, 2022
230 - Cheap or free traffic from other people's kindle and/or audible books
Mar 15, 2022
231 - Publishing a very expensive legacy book on Amazon
Mar 15, 2022
228 - Crushing it with two step cart texts
Mar 15, 2022
227 - The advanced questions strategy
Mar 15, 2022
226 - Advanced e-mail segmentation part 2
Mar 15, 2022
225 - Who and how to work with great prospects
Mar 14, 2022
224 - Finding the calves
Mar 14, 2022
223 - How I approach podcasting currently
Mar 14, 2022
222 - Super ninja e-mail marketing. High level only
Mar 13, 2022
221 - How I used marketing to find my wife
Mar 11, 2022
220 - How to do e-mail marketing correctly
Mar 10, 2022
218 - Using Google ad extensions and snippets
Mar 10, 2022
219 - How to get high quality traffic from free social media posts
Mar 10, 2022
217 - The best hook for your ads.
Mar 07, 2022
216 - How to increase the quality of your subscribers
Mar 07, 2022
215 - How do I do internet marketing?
Mar 06, 2022
214 - The discipline of getting the right clients on your calendar
Mar 06, 2022
113 - Using push notifications
Mar 05, 2022
211 - How to write the best copy possible
Mar 05, 2022
212 - The wrong and the right way to get testimonials
Mar 05, 2022
210 - Building your free traffic machine
Mar 04, 2022
209 - A powerful tip for hiring the right person
Mar 03, 2022
208 - A very rare way to build know, like and trust in your emails
Mar 02, 2022
207 - How to make your business easier
Mar 01, 2022
206 - On the nihilism of many successful entrepreneurs
Mar 01, 2022
204 - Bespoke pricing, not product or service
Mar 01, 2022
205 - Making your mastermind recording much more valuable
Mar 01, 2022
203 - How to make an awesome course. It's not what you think.
Feb 24, 2022
202 - Why your upsells are angering your customers and how to change that!
Feb 22, 2022
201 - Why having a schedule you stick to makes success inevitable
Feb 22, 2022
200 - Would you buy your own product?
Feb 21, 2022
199 - Why opening and closing the doors of your business hurts you long term
Feb 21, 2022
198 - Some advanced marketing hacks
Feb 20, 2022
197 - How to make selling so much easier
Feb 20, 2022
196 - Why it is critical who you sell to in business
Feb 20, 2022
195 - The attitude and world view of an entrepreneur
Feb 19, 2022
194 - What being a full-stack entrepreneur means, it's not what you think!
Feb 19, 2022
193 - The pros and cons of being a guru
Feb 15, 2022
191 - Faith without works is dead, especially in business
Feb 13, 2022
192 - A habit every marketer should have
Feb 13, 2022
190 - Should you scale your business further?
Feb 13, 2022
189 - The number one skill any serious marketer needs to master
Feb 13, 2022
188 - Hosting a paid webinar to mine for quality future clients while helping newbies
Feb 12, 2022
187 - Adding a specialized team to handle whales
Feb 12, 2022
186 - Adding a team in your business to handle whales
Feb 12, 2022
185 - How to uncover secret marketing hacks no one is sharing
Feb 11, 2022
184 - How to make money helping newbies using the one to many model
Feb 10, 2022
182 - How to train and Incentivize your sales team to enroll high value clients
Feb 10, 2022
183 - Bravo Russell Brunson! This is how you maximize for client success and LCV!
Feb 10, 2022
181 - How not swearing increases your class and professionalism
Feb 10, 2022
180 - How to make an awesome landing page
Feb 08, 2022
179 - How to make very effective ads
Feb 07, 2022
178 - Testimonial and Faith based selling wins hands down
Feb 06, 2022
177 - How testimonials are like using a cheat code in business
Feb 06, 2022
176 - How to eliminate tech overwhelm
Feb 05, 2022
175 - How mental roadblocks are killing your business
Feb 05, 2022
174 - Don't rely on friends and family when starting your business
Feb 04, 2022
173 - The customer service crisis in business and how to fix it
Jan 31, 2022
172 - The power of optimizing your business for excellent customer experience
Jan 14, 2022
171 - The fastest way to sell a mid to low tier product with high perceived value
Jan 12, 2022
170 - How to Incentivize customer retention
Jan 11, 2022
169 - Accelerating high ticket sales
Jan 08, 2022
168 - A better and proven upsell process
Jan 08, 2022
167 - Gamifying your order bump to increase upfront profit
Jan 08, 2022
166 - How, who and when to hire
Jan 07, 2022
165 - When should I hire someone?
Jan 05, 2022
164 - If I had to start over and make 5k monthly...
Dec 31, 2021
163 - Selling psychology
Dec 19, 2021
162 - There may be a better way to fill your calendar
Dec 19, 2021
161 - How to fill your calendar with people who are actually serious
Dec 19, 2021
159 - How referrals really work
Dec 18, 2021
160 - The value of micro modules
Dec 18, 2021
158 - Nobody's doing this because it's hard but it works crazy like crazy!
Dec 18, 2021
156 - The power of website design
Dec 18, 2021
157 - The magic of functional design
Dec 18, 2021
154 - The power of design for digital products
Dec 18, 2021
155 - The icing on the cake
Dec 18, 2021
153 - The massively important thing nobody's talking about
Dec 17, 2021
151 - All roads lead to emails and why
Dec 16, 2021
152 - How to get higher level JV partners faster
Dec 16, 2021
149 - Helping change the lives of new JV's
Dec 16, 2021
150 - How to live the dream in business
Dec 16, 2021
147 - Learning customer service from Tesla
Dec 16, 2021
148 - Equivalent currencies in JV partnerships
Dec 16, 2021
146 - The "watches" group
Dec 14, 2021
145 - The razor's edge of lifetime offers
Dec 12, 2021
144 - Simplicity is where the magic is
Dec 12, 2021
143 - The speed of ROI that comes with focus
Dec 11, 2021
142 - The massive ROI in having a grade A operator
Dec 11, 2021
140 - Why starting and staying with high ticket offers wins
Dec 11, 2021
141 - The beauty of an A player operator in your business
Dec 11, 2021
138 - The power of controlling your tongue in business and life
Dec 08, 2021
139 - How true leaders flex to inspire others
Dec 08, 2021
137 - Sell the accountability not the product
Dec 08, 2021
136 - The polarizing funnel is extremely powerful
Dec 08, 2021
135 - Your foundational source of traffic
Dec 08, 2021
134 - How to make your prospects and clients feel loved
Dec 08, 2021
133 - Expect marketing courses to be sold as NFT'S
Dec 07, 2021
131 - Utilizing the damning admission to stand out from the noise
Dec 07, 2021
132 - Perfectionism can kill your business
Dec 07, 2021
130 - How to get qualified leads on your calendar
Dec 06, 2021
129 - Crushing it with automated webinars ethically
Dec 06, 2021
128 - The easiest way to become successful in business
Dec 05, 2021
127 - Being greedy can kill your business
Dec 05, 2021
126 - How your accountant can make you rich
Dec 04, 2021
124 - The massive ROI in having quality customer service
Dec 04, 2021
125 - A better model to get high ticket closers
Dec 04, 2021
123 - Don't burn potential future bridges
Dec 04, 2021
122 - Why you are killing your business.
Dec 03, 2021
121 - Two powerful psychological sales triggers
Dec 03, 2021
120 - Little known free Compounding traffic source
Nov 17, 2021
119 - The upside-down sales letter
Nov 17, 2021
117 - How to profit from cart abandons
Nov 17, 2021
118 - The reverse psychology sales letter
Nov 17, 2021
115 - Creating and nurturing a self growing list
Nov 17, 2021
116 - The power of being your own competitor
Nov 17, 2021
114 - Using perceived value to dominate your competitors
Nov 16, 2021
113 - Powerful and proven copy writing tactics
Nov 16, 2021
112 - Why having the best customer service matters A LOT.
Nov 15, 2021
111 - How Groove pages could become a multi billion dollar company
Nov 15, 2021
110 - How Clickfunnels could beat all of their competitors forever.
Nov 15, 2021
109 - The sad truth about guru worship.
Nov 14, 2021
108 - Pricing to create the most value
Nov 12, 2021
106 - Getting the real decision maker in on the meeting
Nov 11, 2021
107 - Why you should consider value based pricing
Nov 11, 2021
105 - The purpose of man is to work and to serve God.
Oct 30, 2021
104 - A simple way to get a competitive advantage in business.
Oct 20, 2021
103 - Novel traffic gen and strategic partnerships
Oct 19, 2021
102 - Building your impossible offer part 2.
Oct 18, 2021
101 - Building what I call the impossible offer.
Oct 18, 2021
100 - How to turn calamity into more profit.
Oct 18, 2021
99 - Creative solutions to impossible problems.
Oct 18, 2021
97 - What profit really is and how to keep it.
Oct 18, 2021
98 - Clickfunnel's UNFAIR advantage, learn this!
Oct 18, 2021
96 - How to spot the pros, proficiency validation.
Oct 17, 2021
95 - Perceived value stack, high vs. low.
Oct 17, 2021
94 - High level view of know, like and trust.
Oct 16, 2021
93 - Valuable relationships with money multipliers.
Oct 16, 2021
91 - Maximizing your phone sales process
Oct 16, 2021
92 - Compounding live webinar model.
Oct 16, 2021
88 - Contingencies for when your site is attacked or is down.
Oct 16, 2021
89 - micro services vs. monoliths.
Oct 16, 2021
90 - Maximizing for time invested.
Oct 16, 2021
87 - Aligning 3 keys to accelerate growth + peace
Oct 15, 2021
86 - Scaling a service via through lines
Oct 15, 2021
85 - Impossible offers by mastering deliverables
Oct 15, 2021
83 - How to prevent your offer from going stale.
Oct 09, 2021
81 - How to achieve high customer retention.
Oct 08, 2021
82 - Implementation makes you an entrepreneur.
Oct 08, 2021
80 - How to get rid of competition in business.
Oct 08, 2021
78 - Avoid the know it all people
Oct 08, 2021
79 - Learning how to think for yourself.
Oct 08, 2021
77 - Why you're struggling to sell high ticket
Oct 06, 2021
77 - Know, like and trust is false.
Sep 19, 2021
78 - The power of psychographics in marketing.
Sep 19, 2021
79 - Sales and the power of silence.
Sep 19, 2021
76 - High end deliverables, testimonials and more
Sep 19, 2021
74 - How high level marketers name their training.
Sep 17, 2021
75 - Selling Happiness, not products or training.
Sep 17, 2021
73 - Opt-in page strategies 2.
Sep 16, 2021
69 - How to make your training addictive.
Sep 16, 2021
70 - How to optimize for return on time spent.
Sep 16, 2021
71 - Something your prospect has never seen before.
Sep 16, 2021
72 - First impressions in your online business.
Sep 16, 2021
68 - How to name your product to win.
Sep 12, 2021
67 - Payments, pricing and guarantees.
Sep 11, 2021
66 - Using internal scarcity to close more sales.
Sep 11, 2021
65 - How to create irresistible bonuses.
Sep 11, 2021
64 - How to get paid for the bonuses you offer.
Sep 11, 2021
63 - How to pivot in business.
Sep 11, 2021
62 - How to structure high end offers and bonuses.
Sep 11, 2021
61 - Making your offer irresistible.
Sep 10, 2021
60 - How to have a life as an entrepreneur.
Sep 06, 2021
59 - High ticket continuity strategies.
Sep 06, 2021
58 - A better opt-in process
Aug 29, 2021
57 - POV selling
Aug 29, 2021
56 - A case study on a crazy successful marketer.
Aug 22, 2021
55 - How to know exactly what to do in your business.
Aug 22, 2021
54 - High ticket continuity
Aug 21, 2021
53 - How to make an offer they can't refuse
Aug 21, 2021
52 - Making CRO sexy for marketers
Aug 21, 2021
51 - Using inbound closing to perpetually grow...
Aug 20, 2021
50 - Secret optimization metrics
Aug 20, 2021
46 - The best product in the world
Aug 20, 2021
47 - How to structure inbound closing
Aug 20, 2021
48 - Why you should take an inbound closer course
Aug 20, 2021
49 - How to write a successful book
Aug 20, 2021
45 - How to retarget better
Aug 18, 2021
44 - I have to talk to my spouse objection
Aug 18, 2021
43 - How to almost guarantee success
Aug 18, 2021
42 - Always under construction
Aug 18, 2021
41 - The perfect product
Aug 17, 2021
40 - Structuring better deals
Aug 16, 2021
39 - A truly scalable high ticket sales model
Aug 15, 2021
38 - How to get people excited about your emails
Aug 15, 2021
37 - Keep your business as simple as possible
Aug 14, 2021
36 - Earn your black belt in marketing
Aug 14, 2021
34 - Your winning long term strategy
Aug 14, 2021
35 - How to create a welcoming movement
Aug 14, 2021
29 - What payment methods should you take?
Aug 12, 2021
33 - The new and BETTER way to do strategy calls
Aug 12, 2021
32 - The secret to delivering high value content
Aug 12, 2021
31 - The marketing dumpster fire
Aug 11, 2021
30 - How to make your product sell itself
Aug 10, 2021
27 - Is it worth it to have an affiliate program?
Jul 12, 2021
28 - Why you should be picky who you sell to
Jul 12, 2021
26 - Product timing
Jul 12, 2021
25 - Fomo
Jul 01, 2021
24 - Don't buy ANY business training just yet!
Jun 11, 2021
23 - The benefits of making your brand luxury
Jun 09, 2021
22 - Standing out in a sea of noise
Jun 08, 2021
21 - What do I do with my business profits?
Jun 05, 2021
20 - Patience focused investing
Jun 05, 2021
19 - Your business will be as healthy as you are
Jun 02, 2021
Now What?
May 18, 2021
17 - The Narrative
May 15, 2021
15 - Follow the smart money part 1
May 11, 2021
16 - Follow the smart money part 2
May 11, 2021
14 - The choice close
Apr 15, 2021
13 - Hodge Podge
Apr 15, 2021
12 - Jumping Horsies
Apr 15, 2021
11 - life happens
Mar 26, 2021
10 - Actually getting stuff done
Mar 20, 2021
9 - Picking your topic, finally!
Mar 18, 2021
4 - Beware the shiney object syndrome.
Mar 17, 2021
5 - The monsters in the closet
Mar 17, 2021
6 - Building your business on a solid foundation
Mar 17, 2021
7 - Technical Difficulties!
Mar 17, 2021
8 - Building a community not a business
Mar 17, 2021
1 - Embarking on your internet marketing journey.
Mar 14, 2021
2 - The quick win.
Mar 14, 2021
3 - The tortoise and the hare principle.
Mar 14, 2021