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There's a spreadsheet nobody is allowed to touch and two tools that have never spoken to each other. Welcome to That Systems Show, where we make the marketing, sales and delivery your business runs on a whole lot easier, with a strategist's eye, not only a tech one. Business Strategy and Systems Consultant Yael Keon brings you solo episodes, behind-the-scenes looks at other people's setups, and experts worth pinching ideas from. Tool-agnostic. Anti-hustle. Short on purpose.
| Episode | Date |
|---|---|
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New Podcast Same Yael
|
Sep 20, 2026 |
|
The 3 Questions I Ask Every Client
|
Jun 28, 2026 |
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Your Email Marketing, Your Rules (Sort Of)
|
Jun 14, 2026 |
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The Ultimate Email Marketing Shortcuts
|
Jun 01, 2026 |
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Email Writing is not Email Marketing
|
May 17, 2026 |
|
The Engagement Fix 4: How Do I Increase Sales Conversions?
|
Apr 19, 2026 |
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The Engagement Fix 3: Where Are All the Clicks?
|
Apr 12, 2026 |
|
The Engagement Fix 2: Why Is Nobody Opening My Emails?
|
Apr 06, 2026 |
|
The Engagement Fix 1: Are Your Emails Being Seen?
|
Mar 29, 2026 |
|
The AI Upgrade 4: Five Ways I’m Using AI in My Business Right Now
|
Mar 22, 2026 |
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The AI Upgrade 3: AI with Integrity - How to Stay Human
|
Mar 15, 2026 |
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The AI Upgrade 2: Add These 5 Skills and Watch What Happens
|
Mar 08, 2026 |
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The AI Upgrade 1: Meet your New Marketing Team
|
Mar 01, 2026 |
|
Algorithm’s Are Coming to Inboxes: What You Need to Know About It
|
Feb 10, 2026 |
|
Helpful Emails Are Not Dead
|
Jan 25, 2026 |
|
The Year of List Building
|
Jan 12, 2026 |
|
Email Planning Dos and Don’ts
|
Dec 14, 2025 |
|
7 (More) Low-Effort, Big-Win Email Marketing Hacks
|
Dec 04, 2025 |
|
Motivation Is Overrated: 7 Practical Hacks to Get Email Marketing Done
|
Nov 17, 2025 |
|
6 Ways to Use AI in Your Email Marketing (and 1 Way You Shouldn’t)
|
Oct 27, 2025 |
|
Promotional Email Survival Guide: How to Cut Through the Inbox Noise
|
Oct 12, 2025 |
|
From Hello to Hell Yes: Fresh Email Ideas for your Welcome Series
|
Sep 28, 2025 |
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Stop Making these 10 Welcome Series Mistakes
|
Sep 14, 2025 |
|
Why People Unsubscribe (And Is It a Bad Thing)
|
Sep 01, 2025 |
|
Supporting 1000s of Members with Dr Kyla
|
Aug 17, 2025 |
|
7 Email Engagement Drivers
|
Aug 03, 2025 |
|
5 Minute Email Engagement Checkup
|
Jul 20, 2025 |
|
3 Ways You Should Be Segmenting Your Subscribers
|
Jun 29, 2025 |
|
Email Campaign Styles That Are Working Now (2025)
|
Jun 16, 2025 |
|
Routing Automations: The Email Fix Nobody's Talking About (But Everyone Needs)
|
Jun 01, 2025 |
|
Accessibility: Are You Losing 20% of Your Audience?
|
May 18, 2025 |
|
This One AI Trick Changed Everything
|
May 04, 2025 |
|
Lead Magnet Refresh
|
Apr 22, 2025 |
|
Survey Says: Time for an Email Marketing Reality Check
|
Apr 06, 2025 |
|
Mindset Shift - Letters not Newsletters
|
Mar 23, 2025 |
|
Want More Clicks and Conversions? Try This
|
Mar 09, 2025 |
|
Why I Created The Email Experience VIP Edition
|
Feb 23, 2025 |
|
A Complete Sales and Customer Service System
|
Feb 11, 2025 |
|
Ask This Question Before You Write Any Email
|
Jan 20, 2025 |
|
2025 Email Marketing Predictions
|
Jan 05, 2025 |
|
3 Must-Do End of Year Tasks
|
Dec 22, 2024 |
|
Software Update 2024
|
Dec 09, 2024 |
|
Black Friday Boosters
|
Nov 24, 2024 |
|
BTS of My Tech Stack
|
Nov 10, 2024 |
|
The Quarterly Client Invitation Strategy
|
Oct 27, 2024 |
|
Hidden Sales-Increasing Hacks for Email Marketing
|
Oct 14, 2024 |
|
How The Salty Fox Is Killing It With Ecommerce Email Marketing - With Hangatu Wyld
|
Sep 29, 2024 |
|
Bundles for List Growth
|
Sep 15, 2024 |
|
10 List Building Mistakes
|
Sep 01, 2024 |
|
Get Unstuck
|
Aug 18, 2024 |
|
10 Automation Creation Hacks
|
Aug 04, 2024 |
|
Preferences Centres: Why, What, When, Where & How
|
Jul 21, 2024 |
|
4 Metrics to Review Every EOFY
|
Jul 07, 2024 |
|
[BTS] How I Sell Everyday Using Email
|
Jun 23, 2024 |
|
5 Practical Antidotes to Sales Mindset Wobbles
|
Jun 09, 2024 |
|
8 Steps to Conquering Email Marketing
|
May 26, 2024 |
|
Get your First Signups
|
May 06, 2024 |
|
FREE COURSE ANNOUNCEMENT - Get Started with Email Marketing
|
Apr 28, 2024 |
|
Don’t Send Email Newsletters
|
Apr 22, 2024 |
|
15 Practical Email Writing Tips
|
Apr 08, 2024 |
|
Make Your Email Software Easy to Use With This One Hack
|
Mar 24, 2024 |
|
Email Design Essentials
|
Mar 10, 2024 |
|
EPISODE 100 - Self Trust and Lessons in Online Business
|
Feb 25, 2024 |
|
Email Authentication (and other deliverability factors)
|
Feb 11, 2024 |
|
Easy Content Creation with Jenny De Lacy
|
Jan 28, 2024 |
|
Email Marketing Maths
|
Jan 14, 2024 |
|
4 Simple Steps to Your Best Email Marketing Year Yet
|
Dec 31, 2023 |
|
How to Take Time off From Email Marketing
|
Dec 11, 2023 |
|
Email Marketing Software Update Roundup
|
Nov 26, 2023 |
|
What to Do Next
|
Nov 12, 2023 |
|
Emails to Send AFTER the Sale
|
Oct 29, 2023 |
|
Content Marketing and Email - A Perfect Match
|
Oct 15, 2023 |
|
Increase Webinar Signups, Showups and Conversions
|
Sep 24, 2023 |
|
Sneaky Target Market Research
|
Sep 10, 2023 |
|
10 Ways to Boost Your List Growth
|
Aug 27, 2023 |
|
Course Creators: Choosing the right email marketing software
|
Aug 13, 2023 |
|
How to Increase Conversions
|
Jul 30, 2023 |
|
The Cheats Way to Create Content
|
Jul 17, 2023 |
|
Services: Choosing the right email marketing software
|
Jul 02, 2023 |
|
Not ads to the inbox
|
Jun 18, 2023 |
|
Welcome series' that convert
|
Jun 04, 2023 |
|
The truth about launching
|
May 21, 2023 |
|
How to clean your list
|
May 07, 2023 |
|
Using Reels to Grow your List with Ally Polishchuk
|
Apr 23, 2023 |
|
E-commerce: Choosing the right email marketing software
|
Apr 09, 2023 |
|
Using ChatGPT for your email marketing
|
Mar 26, 2023 |
|
How NOT to be annoying in email
|
Mar 12, 2023 |
|
7 Email marketing hacks you need to know about in 2023
|
Feb 26, 2023 |
|
Lead magnets that are working now
|
Feb 12, 2023 |
|
Un-ghost your list
|
Jan 29, 2023 |
|
Content Planning: Take the Pressure Off
|
Jan 15, 2023 |
|
How to follow through on your email marketing plans
|
Jan 02, 2023 |
|
Quick & Easy Email Ideas for the End of Year
|
Dec 11, 2022 |
|
What does branding have to do with emails? with Rachel Reiter
|
Nov 27, 2022 |
|
Top Black Friday Email Marketing Tips
|
Nov 13, 2022 |
|
Levelling up your email marketing without the overwhelm
|
Oct 30, 2022 |
|
5 things you can still smash out this year
|
Oct 16, 2022 |
|
Automation for Online Businesses
|
Oct 02, 2022 |
|
We need to talk
|
Sep 18, 2022 |
|
Streamlined Services with Automation
|
Sep 04, 2022 |
|
3 Layers of List Building
|
Aug 21, 2022 |
|
Essential Ecommerce Automations
|
Aug 07, 2022 |
|
The P.S. Strategy
|
Jul 24, 2022 |
|
Holiday Proof your Email Marketing
|
Jul 10, 2022 |
|
Email Secrets Series 4 - Create Experiences
|
Jun 26, 2022 |
|
Email Secrets Series 3 - Make the Tech Easy
|
Jun 19, 2022 |
|
Email Secrets Series 2 - Choose a Focus
|
Jun 12, 2022 |
|
Email Secrets Series 1 - Start with your Audience
|
Jun 05, 2022 |
|
Lauching with Jessica Tutton
|
May 29, 2022 |
|
Breaking the Entrepreneurial "Rules"
|
May 15, 2022 |
|
Creating Time with Tash Guthrie
|
May 08, 2022 |
|
Consistency
|
May 01, 2022 |
|
Easy Content Creation for Socials AND Email with Tahryn Bolt
|
Apr 24, 2022 |
|
4 emails you should be sending
|
Apr 17, 2022 |
|
Write Better Emails with Elizabeth McKenzie
|
Apr 10, 2022 |
|
Social Media vs Email Marketing
|
Apr 03, 2022 |
|
Review these every quarter
|
Mar 27, 2022 |
|
[BTS] My Email Marketing Setup
|
Mar 21, 2022 |
|
More leads please
|
Mar 13, 2022 |
|
What the online marketing experts don't tell you
|
Mar 06, 2022 |
|
Spice up your subject lines
|
Feb 27, 2022 |
|
5 types of emails to send when launching
|
Feb 20, 2022 |
|
Stop letting these myths hold you back
|
Feb 13, 2022 |
|
How often should I be emailing my list?
|
Feb 06, 2022 |
|
The Email Marketing Success Path
|
Jan 30, 2022 |
|
How to get started with email marketing
|
Jan 23, 2022 |
|
What will they think?
|
Jan 16, 2022 |
|
Realistic and Stretchy Goal Setting
|
Jan 09, 2022 |
|
Plan all your 2022 emails in 20 minutes
|
Dec 12, 2021 |
|
Email Marketing Predictions for 2022
|
Dec 05, 2021 |
|
The Klaviyo Episode
|
Nov 29, 2021 |
|
Behind the Scenes - How I Only Work 12 Hours A Week
|
Nov 21, 2021 |
|
How email marketing fits into your marketing plan
|
Nov 14, 2021 |
|
The MailerLite Episode
|
Nov 07, 2021 |
|
Lists, Segments, Tags - What's the difference?
|
Oct 31, 2021 |
|
How to make emailing a habit
|
Oct 24, 2021 |
|
The MailChimp Episode
|
Oct 17, 2021 |
|
Get more out of your next sales promotion with these 10 tips
|
Oct 10, 2021 |
|
Why your email list isn't growing
|
Oct 03, 2021 |
|
The ConvertKit Episode
|
Sep 26, 2021 |
|
How to Get More Sales Without Feeling Salesy
|
Sep 19, 2021 |
|
7 things you need for a high converting lead page
|
Sep 12, 2021 |
|
The ActiveCampaign Episode
|
Sep 05, 2021 |
|
When is the best time to send an email?
|
Aug 29, 2021 |
|
What is a content funnel and why do you need one
|
Aug 22, 2021 |
|
10 creative ways to quickly boost your email engagment
|
Aug 15, 2021 |
|
4 biggest email marketing mistakes
|
Aug 08, 2021 |
|
Email Deliverability Demystified
|
Aug 01, 2021 |
|
The most important emails you can send
|
Jul 25, 2021 |
|
Your email marketing excuses busted
|
Jul 18, 2021 |
|
5 Ways to Increase your Open Rates
|
Jul 11, 2021 |
|
Email Automation Explained
|
Jul 04, 2021 |
|
How to grow your email list fast
|
Jun 27, 2021 |
|
10 Ways Email Marketing Makes Launching Easier
|
Jun 20, 2021 |
|
Your 5 Figure Email Launch Plan
|
Jun 14, 2021 |
|
How to re-engage your list
|
Jun 06, 2021 |
|
The key to conversions
|
May 30, 2021 |
|
6 Types of (non-salesy) content you can send your email list
|
May 23, 2021 |
|
The Best Email Marketing Software
|
May 16, 2021 |
|
Digital Products Email Marketing in a Nutshell
|
May 09, 2021 |
|
Services Email Marketing in a Nutshell
|
May 09, 2021 |
|
eCommerce Email Marketing in a Nutshell
|
May 09, 2021 |
|
Why Email Marketing?
|
May 05, 2021 |